{"id":618615,"date":"2026-02-27T06:59:44","date_gmt":"2026-02-27T14:59:44","guid":{"rendered":"https:\/\/www.genesys.com\/blog\/post\/the-experience-economy-why-experience-is-now-the-product"},"modified":"2026-03-16T14:56:25","modified_gmt":"2026-03-16T21:56:25","slug":"the-experience-economy-why-experience-is-now-the-product","status":"publish","type":"blog","link":"https:\/\/www.genesys.com\/ko-kr\/blog\/post\/the-experience-economy-why-experience-is-now-the-product","title":{"rendered":"\uacbd\ud5d8 \uacbd\uc81c \uc2dc\ub300, \uacbd\ud5d8\uc774 \uc81c\ud488\uc774 \ub41c \uc774\uc720"},"content":{"rendered":"<div class=\"wpb-content-wrapper\"><p>[vc_section full_width=&#8221;stretch_row&#8221;][vc_row][vc_column][vc_column_text css=&#8221;&#8221;]<span style=\"font-weight: 400;\">\ubaa8\ub4e0 \uc0b0\uc5c5\uc5d0\ub294 \uace0\uac1d\uc774 \ud0c1\uc6d4\ud55c \uc11c\ube44\uc2a4\ub97c \uae30\ub300\ud558\ub294 \ud2b9\uc815 \uc21c\uac04\uc774 \uc788\uc2b5\ub2c8\ub2e4. \uadf8\ub9ac\uace0 \uc774\ub54c\uc758 \uc0c1\ud638\uc791\uc6a9\uc774 \ube44\uc988\ub2c8\uc2a4\uc758 \uc131\ud328\ub97c \uc88c\uc6b0\ud569\ub2c8\ub2e4. \ubcd1\uc6d0\uacfc \uac19\uc740 \uc758\ub8cc \uc11c\ube44\uc2a4 \uc81c\uacf5 \uc5c5\uccb4\uc758 \uacbd\uc6b0 \u2018\uc218\ub0a9\u2019\uc774 \ubc14\ub85c \uadf8\ub7ec\ud55c \uc21c\uac04\uc785\ub2c8\ub2e4. \uccad\uad6c \ub0b4\uc5ed\uc774 \ubd88\ud22c\uba85\ud558\uac70\ub098 \uc218\ub0a9 \ub300\uae30 \uc2dc\uac04\uc774 \uae38\uc5b4\uc9c0\uba74 \ud658\uc790\ub294 \ubcd1\uc6d0 \uc804\uccb4 \uc11c\ube44\uc2a4\uc5d0 \ubd80\uc815\uc801\uc778 \uc778\uc0c1\uc744 \uac16\uac8c \ub429\ub2c8\ub2e4. <a href=\"https:\/\/www.genesys.com\/blog\/post\/the-strategic-case-for-ai-in-insurance-experiences\" target=\"_blank\" rel=\"noopener\">\ubcf4\ud5d8 \uc5c5\uacc4<\/a>\ub294 &#8216;\ubcf4\ud5d8\uae08 \uccad\uad6c \uc808\ucc28&#8217;\ub97c, \ub9ac\ud14c\uc77c \uc5c5\uacc4\ub294 &#8216;\ubc18\ud488 \uc815\ucc45&#8217;\uc744 \uc608\ub85c \ub4e4 \uc218 \uc788\uc2b5\ub2c8\ub2e4. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">\uc774\ub7ec\ud55c \uc21c\uac04\uc5d0 \ub9cc\uc871\uac10\uc744 \uc8fc\uc9c0 \ubabb\ud558\uba74 \uace0\uac1d\uc758 \uc2e0\ub8b0\uc640 \ucda9\uc131\ub3c4\ub294 \uc0ac\ub77c\uc9c0\uace0, \ube0c\ub79c\ub4dc\ub97c \uc678\uba74\ud558\uac8c \ub418\uace0, \uae09\uae30\uc57c \uae30\ub300\ub97c \ucda9\uc871\ud558\ub294 \uacbd\uc7c1\uc0ac\ub85c \ub5a0\ub098\uace0 \ub9d9\ub2c8\ub2e4. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">\uacbd\ud5d8 \uc911\uc2ec\uc758 \uc138\uc0c1\uc5d0\uc11c <a href=\"https:\/\/www.genesys.com\/ko-kr\/capabilities\/ai-and-automation\" target=\"_blank\" rel=\"noopener\">\uc778\uacf5\uc9c0\ub2a5(AI)<\/a>\uc740 \uace0\uac1d\uc774 \uacf5\uac10\ud558\ub294 \ub9de\ucda4\ud615 \uacbd\ud5d8\uc744 \ub300\uaddc\ubaa8\ub85c, \uadf8\ub9ac\uace0 \ud6a8\uc728\uc801\uc73c\ub85c \uc81c\uacf5\ud560 \uc218 \uc788\uac8c \ud569\ub2c8\ub2e4. \uc9c0\uae08\ucc98\ub7fc \uacbd\uc7c1\uc774 \uce58\uc5f4\ud55c \uc2dc\uc7a5\uc5d0\uc11c \uc774\ub294 \uacb0\uc815\uc801\uc778 \uacbd\uc7c1\ub825\uc774 \ub420 \uc218 \uc788\uc2b5\ub2c8\ub2e4. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">\ud558\uc9c0\ub9cc Genesys <\/span><a href=\"https:\/\/www.genesys.com\/ko-kr\/resources\/state-of-cx\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">\uc5f0\uad6c \uc870\uc0ac<\/span><\/a> <span style=\"font-weight: 400;\">\uc5d0 \ub530\ub974\uba74 \uace0\uac1d\uc758 \uae30\ub300\uc640 \uae30\uc5c5\uc774 \uc81c\uacf5\ud558\ub294 \uc11c\ube44\uc2a4 \uc0ac\uc774\uc5d0\ub294 \ud070 \uad34\ub9ac\uac00 \uc874\uc7ac\ud569\ub2c8\ub2e4. \uc124\ubb38\uc5d0 \uc751\ud55c \uc18c\ube44\uc790 \ub300\ub2e4\uc218(86%)\ub294 \uc804\ud654\ub098 \ucc44\ud305\uc744 \ud1b5\ud574 1~10\ubd84 \uc774\ub0b4\uc5d0 \uc0c1\ub2f4\uc0ac\uc640 \uc5f0\uacb0\ub420 \uac83\uc744 \uae30\ub300\ud55c\ub2e4\uace0 \ub2f5\ud588\uc73c\uba70, \uadf8 \uc774\uc0c1\uc758 \uc2dc\uac04\ub3c4 \uad1c\ucc2e\ub2e4\uace0 \uc0dd\uac01\ud558\ub294 \ube44\uc728\uc740 4%\uc5d0 \ubd88\uacfc\ud569\ub2c8\ub2e4. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">\uc774 \uc5f0\uad6c\uc5d0\uc11c \uc6b0\ub9ac\ub294 \uc18c\ube44\uc790\ub4e4\uc758 \ub2e4\uc591\ud55c \uc0dd\uac01\uc744 \uc54c \uc218 \uc788\uc5c8\uc2b5\ub2c8\ub2e4. <\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\uc124\ubb38\uc5d0 \uc751\ud55c \uc18c\ube44\uc790\uc758 82%\uac00 &#8220;\ud68c\uc0ac\ub97c \ud3c9\uac00\ud558\ub294 \uc808\ub300\uc801 \uae30\uc900\uc740 \uc11c\ube44\uc2a4&#8221;\ub77c\uace0 \ub2f5\ud588\uc2b5\ub2c8\ub2e4. <\/span><\/li>\n<\/ul>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\uc18c\ube44\uc790 \ub2e4\uc218(55%)\uac00 \uc591\uc9c8\uc758 \uc9c0\uc6d0\uc774 \uc788\ub2e4\uba74 \ub354 \ub9ce\uc740 \uae08\uc561\uc744 \uc9c0\ubd88\ud560 \uc758\ud5a5\uc774 \uc788\uc2b5\ub2c8\ub2e4. <\/span><\/li>\n<\/ul>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\ud558\uc9c0\ub9cc \uc808\ubc18 \uc774\uc0c1\uc758 \uc18c\ube44\uc790(53%)\ub294 \ub0ae\uc740 \ud488\uc9c8\uc758 \uc11c\ube44\uc2a4 \uc0c1\ud638\uc791\uc6a9\uc744 2~5\ubc88 \uacbd\ud5d8\ud55c \ud6c4\uc5d0\ub294 \uc120\ud638\ud558\ub294 \ube0c\ub79c\ub4dc\ub97c \ubc14\uafc0 \uc758\ud5a5\uc774 \uc788\ub2e4\uace0 \ub2f5\ud588\uc2b5\ub2c8\ub2e4. <\/span><\/li>\n<\/ul>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">3\ubd84\uc758 1\uc5d0 \uac00\uae4c\uc6b4 \uc18c\ube44\uc790\ub294 \ubd80\uc815\uc801\uc778 \uace0\uac1d \uacbd\ud5d8\uc744 \ub2e8 \ud55c \ubc88\uc774\ub77c\ub3c4 \uacbd\ud5d8\ud558\uba74 \uc9c0\uc778\ub4e4\uc5d0\uac8c \ud574\ub2f9 \ube0c\ub79c\ub4dc\ub97c \uc774\uc6a9\ud558\uc9c0 \ub9d0 \uac83\uc744 \uacbd\uace0\ud55c \uc801\uc774 \uc788\uc2b5\ub2c8\ub2e4. <\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">\uace0\uac1d \ubb38\uc81c\uc758 \uadfc\ubcf8 \uc6d0\uc778\uc744 \ud574\uacb0\ud558\ub294 \uac83\ub9cc\uc73c\ub85c\ub294 \u2018\uc6b0\uc218\ud55c \uace0\uac1d \uc11c\ube44\uc2a4\u2019\ub77c\uace0 \ub9d0\ud560 \uc218 \uc5c6\uac8c \ub418\uc5c8\uc2b5\ub2c8\ub2e4. \uc0c1\ud638\uc791\uc6a9\uc740 \uc2e0\uc18d\ud558\uace0 \ub9e4\ub044\ub7ec\uc6cc\uc57c \ud558\uba70, \uc120\uc81c\uc801\uc774\uace0, \uc2ec\uc9c0\uc5b4 \uacf5\uac10\uae4c\uc9c0 \uc804\ud574\uc57c \ud569\ub2c8\ub2e4. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">\uc77c\uc0c1\uc5d0 \uae4a\uc774 \uc2a4\uba70\ub4e0 \ub514\uc9c0\ud138 \uae30\uc220\ub85c \uc778\ud574 \uace0\uac1d\uc740 \uc5c5\uc885\uacfc \uc0c1\uad00 \uc5c6\uc774 \uc790\uc2e0\uc774 \uacbd\ud5d8\ud55c \ucd5c\uace0\uc758 \uacbd\ud5d8\uc744 \uae30\uc900\uc73c\ub85c \ubaa8\ub4e0 \uae30\uc5c5\uc758 \uc11c\ube44\uc2a4\ub97c \ud3c9\uac00\ud569\ub2c8\ub2e4. \uae30\uc5c5\uc740 \uace0\uac1d\uc758 \ubb38\uc81c\ub97c \uc989\uc2dc \ud30c\uc545\ud558\uace0 \ud574\uacb0\ucc45\uc744 \uc6d0\ud65c\ud558\uac8c \uc2e4\ud589\ud574\uc57c \ud569\ub2c8\ub2e4. \uace0\uac1d\uc758 \uc2dc\uac04\uc744 \ub0ad\ube44\ud558\uac70\ub098 \uc88c\uc808\uac10\uc744 \uc8fc\uc5b4\uc11c\ub294 \uc548 \ub429\ub2c8\ub2e4. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">\uc774\uac83\uc774 \uacbd\ud5d8 \uacbd\uc81c\uc758 \ud604\uc7ac\uc785\ub2c8\ub2e4. \uae30\uc5c5\uc774 \uc81c\uacf5\ud558\ub294 \uacbd\ud5d8\uc740 \ud310\ub9e4\ud558\ub294 \uc81c\ud488\ub9cc\ud07c\uc774\ub098 \uc911\uc694\ud569\ub2c8\ub2e4. <\/span>[\/vc_column_text][\/vc_column][\/vc_row][vc_row][vc_column][vc_column_text css=&#8221;&#8221;]<\/p>\n<h2><span style=\"font-weight: 400;\">\uacbd\ud5d8 \uacbd\uc81c\uc758 \uc0c8\ub85c\uc6b4 \uc9c0\ud45c <\/span><\/h2>\n<p><span style=\"font-weight: 400;\">\uacbd\ud5d8\uc5d0\uc11c \uace0\uac1d\uacfc \uae30\uc5c5\uc758 \uc778\uc2dd \uac04\uc5d0 \uac04\uadf9\uc774 \ubc1c\uc0dd\ud558\ub294 \ud070 \uc6d0\uc778 \uc911 \ud558\ub098\ub294 \u2018\ucda9\uc131\ub3c4\u2019\ub97c \uce21\uc815\ud558\ub294 \ubc29\uc2dd\uc5d0 \uc788\uc2b5\ub2c8\ub2e4. \ud3c9\uade0 \ucc98\ub9ac \uc2dc\uac04, \uccab \ud1b5\ud654 \ud574\uacb0\ub960\uacfc \uac19\uc740 <a href=\"https:\/\/www.genesys.com\/ko-kr\/blog\/post\/the-definitive-list-of-29-call-center-metrics-and-kpis\" target=\"_blank\" rel=\"noopener\">\uc804\ud1b5\uc801\uc778 \uace0\uac1d \uc11c\ube44\uc2a4 \uc9c0\ud45c<\/a>\ub294 \uae30\uc5c5 \ub0b4\ubd80\uc758 \ud6a8\uc728\uc131\uacfc \ube44\uc6a9 \uad6c\uc870 \uac1c\uc120\uc744 \ubaa9\ud45c\ub85c \ud569\ub2c8\ub2e4. \ud558\uc9c0\ub9cc \uacbd\ud5d8 \uacbd\uc81c \uc2dc\ub300\uc5d0\uc11c\ub294 \ud6a8\uc728\uc131\uc744 \uace0\uac1d\uc758 \uad00\uc810\uc5d0\uc11c \ubc14\ub77c\ubd10\uc57c \ud569\ub2c8\ub2e4. \uace0\uac1d \uc720\uc9c0\uc728, \uace0\uac1d\ub2f9 \uc218\uc775, \uace0\uac1d \ub9cc\uc871\ub3c4(CAST), \uc21c\ucd94\ucc9c\uc9c0\uc218(NPS)\uac00 \uc6b0\uc120\uc21c\uc704\uac00 \ub418\uc5b4\uc57c \ud569\ub2c8\ub2e4. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">\uae30\uc5c5\uc740 \ud6a8\uc728\uc131 \ud5a5\uc0c1\uc744 \uc704\ud55c \ub178\ub825\uc744 \ud3ec\uae30\ud574\uc11c\ub294 \uc548 \ub429\ub2c8\ub2e4. \ucda9\uc131\ub3c4\uc758 \ud798\uc744 \uc774\ud574\ud558\uae30 \uc704\ud574 \uc2dc\uc57c\ub97c \ub113\ud600\uc57c \ud569\ub2c8\ub2e4. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">\uace0\uac1d\uc758 \uad00\uc810\uc5d0\uc11c \ud6a8\uc728\uc131\uc744 \uc774\ud574\ud558\uace0, \ud0c0\uac9f\ud305 \ubc29\uc2dd\uc744 \uc7ac\uc815\uc758\ud55c \ub2e4\uc74c, \uc774\uc5d0 \ub9de\ucdb0 \ud504\ub85c\uc138\uc2a4\uc640 \uc0c1\ud638\uc791\uc6a9\uc744 \uc7ac\uace0\ud574\uc57c \ud569\ub2c8\ub2e4. \uace0\uac1d\uc774 \ud55c \uc2dc\uac04 \ub3d9\uc548 \ub300\uae30\ud558\uace0 \uc788\ub294\ub370 \u2018\uac74\ub2f9 \ucc98\ub9ac \ube44\uc6a9\u2019\uc774 \ubb34\uc2a8 \uc758\ubbf8\uac00 \uc788\uc744\uae4c\uc694? \uace0\uac1d\uc774 \uc5ec\ub7ec \ubc88 \uc790\uc2e0\uc758 \uc0c1\ud669\uc744 \ubc18\ubcf5\ud574\uc11c \uc774\uc57c\uae30\ud558\uc9c0 \uc54a\uc544\ub3c4 \ub41c\ub2e4\uba74 \uace0\uac1d\uc740 \ub300\uc811\ubc1b\ub294 \ub290\ub08c\uc744 \ubc1b\uc744 \uac83\uc785\ub2c8\ub2e4. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">\uace0\uac1d\uc758 \uc704\uce58\uc5d0\uc11c \uc0c1\ud669\uc5d0 \ub9de\ub294 \ubc29\uc2dd\uc73c\ub85c \ubb38\uc81c\ub97c \ud574\uacb0\ud558\uace0 \uace0\uac1d\uc5d0\uac8c \ub354 \ub098\uc740 \uacb0\uacfc\ub97c \uc81c\uacf5\ud558\ub294 \uac83. \uc774\uac83\uc774 \uc2e0\ub8b0\uc640 \ucda9\uc131\ub3c4\ub97c \uacac\uace0\ud558\uac8c \ub9cc\ub4dc\ub294 \uc644\uc804\ud55c \ud574\uacb0\ucc45\uc785\ub2c8\ub2e4. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">\ucda9\uc131\ub3c4\uac00 \uc544\uc8fc \uc870\uae08\ub9cc \uc62c\ub77c\uac00\ub3c4 \uadf8 \uc601\ud5a5\uc740 \uc5c4\uccad\ub0a9\ub2c8\ub2e4. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">\uc6b0\ub9ac\uac00 \uad00\ucc30\ud574 \uc628 \ubc14\ub85c\ub294, \ucda9\uc131\ub3c4\uac00 \uc870\uae08\uc774\ub77c\ub3c4 \uc99d\uac00\ud560 \uacbd\uc6b0 \uadf8 \ud6a8\uacfc\ub294 \ub300\uaddc\ubaa8\ub85c \uc774\ub904\ub0b8 \ud6a8\uc728\uc131\uc758 \uc218\uc900\uacfc \ub3d9\uc77c\ud558\uac70\ub098, \uc2ec\uc9c0\uc5b4 \ucd08\uacfc\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">\uace0\uac1d \ucda9\uc131\ub3c4\ub294 \ube0c\ub79c\ub4dc \uac00\uce58, \uc5c5 \uc140\ub9c1 \ubc0f \ud06c\ub85c\uc2a4 \uc140\ub9c1 \uae30\ud68c, \uace0\uac1d \uc774\ud0c8\ub85c \uc778\ud55c \uc774\uc775 \uc190\uc2e4 \ubc29\uc9c0 \ub4f1 \uc5b4\ub5a4 \ud615\ud0dc\ub85c\ub4e0 \uac15\ub825\ud55c \uc131\uc7a5\uc758 \uc9c0\ub81b\ub300\uac00 \ub429\ub2c8\ub2e4. <\/span>[\/vc_column_text][\/vc_column][\/vc_row][vc_row][vc_column][vc_column_text css=&#8221;&#8221;]<\/p>\n<h2><span style=\"font-weight: 400;\">\uacb0\uacfc\ub97c \uc8fc\ub3c4\ud558\ub294 AI \uc911\uc2ec \uc778\ud504\ub77c <\/span><\/h2>\n<p><span style=\"font-weight: 400;\">\ube44\uc988\ub2c8\uc2a4 \uc131\ud328\ub97c \uc88c\uc6b0\ud558\ub294 \uace0\uac1d \uc0c1\ud638\uc791\uc6a9\uc5d0\uc11c \uae30\uc5c5\uc740 \uc5b4\ub5a4 \uace0\uac1d \uc911\uc2ec\uc758 \uc131\uacfc\ub97c \uc774\ub04c\uc5b4\uc57c \ud560\uae4c\uc694? \uacbd\ud5d8 \uacbd\uc81c\uc5d0\uc11c \uc131\uacf5\uc744 \uc8fc\ub3c4\ud558\uace0\uc790 \ud558\ub294 \uae30\uc5c5\ub4e4\uc740 \uacb0\uacfc\uc5d0 \uc9d1\uc911\ud558\uba70 \uc774\ub97c \uc9c0\uc6d0\ud558\ub294 \ud504\ub85c\uc138\uc2a4\uc640 \uae30\uc220\uc744 \ub3c4\uc785\ud558\uace0 \uc788\uc2b5\ub2c8\ub2e4. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">\uc774\ub7ec\ud55c \uacfc\uc815\uc5d0\ub294 \uc870\uc9c1 \ucc28\uc6d0\uc758 \ubcc0\ud654 \uad00\ub9ac\uac00 \ud544\uc694\ud558\uba70, \uc774\ub97c \uacfc\uc18c\ud3c9\uac00\ud574\uc11c\ub294 \uc548 \ub429\ub2c8\ub2e4. \ubcc0\ud654\ub294 \ub370\uc774\ud130 \ud750\ub984\uacfc \ud1b5\ud569, \uc9c1\uc6d0 \uc9c0\uc6d0 \uc2dc\uc2a4\ud15c\uae4c\uc9c0 \ud3ec\ud568\ud558\uba70, \uc774\ub294 \uc601\uc5c5 \ubc0f \ub9c8\ucf00\ud305\ubd80\ud130 \uc8fc\ubb38 \uc774\ud589, \ubb3c\ub958, \uc2ec\uc9c0\uc5b4 <a href=\"https:\/\/www.genesys.com\/blog\/post\/building-trust-in-the-age-of-ai-driven-hr\" target=\"_blank\" rel=\"noopener\">HR<\/a>\uc5d0 \uc774\ub974\ub294 \ubaa8\ub4e0 \ubd84\uc57c\uc5d0 \uc601\ud5a5\uc744 \ubbf8\uce69\ub2c8\ub2e4. \ubb34\uc5c7\ubcf4\ub2e4\ub3c4 \uc2e4\uc2dc\uac04\uc73c\ub85c \ub370\uc774\ud130\ub97c \uacb0\ud569\ud558\uace0 \ub9e5\ub77d\ud654\ud558\uc5ec, \uc790\ub3d9\ud654\ub41c \ub300\ud654\ub098 \uc9c1\uc811 \uc0c1\ub2f4\uc744 \ud1b5\ud574 \uace0\uac1d \uc5ec\uc815 \uc804\ubc18\uc5d0\uc11c \ud30c\uc545\ub41c \ubaa8\ub4e0 \ub0b4\uc6a9\uc744 \uc0c1\ub2f4\uc0ac\uac00 \uc644\ubcbd\ud558\uac8c \uc774\ud574\ud560 \uc218 \uc788\ub3c4\ub85d \uc9c0\uc6d0\ud558\ub294 \uac83\uc774 \uc911\uc694\ud569\ub2c8\ub2e4. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">\uc5ec\ub7ec \uc74c\uc131 \ubc0f \ub514\uc9c0\ud138 \ucc44\ub110\uc744 \uc790\ub3d9\ud654\ud558\ub294 \uac83\ub9cc\uc73c\ub85c\ub294 \ucda9\ubd84\ud558\uc9c0 \uc54a\uc2b5\ub2c8\ub2e4. \uae30\uc5c5\uc740 \ud2b9\uc815 \uace0\uac1d\uc758 \uad6c\uccb4\uc801\uc778 \uc694\uad6c\uc5d0 \ub9de\uac8c <\/span><a href=\"https:\/\/www.genesys.com\/blog\/post\/how-intentional-channel-strategies-deliver-better-experiences\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">\ucc44\ub110\uc744 \ub9de\ucda4\ud654<\/span><\/a><span style=\"font-weight: 400;\">\ud558\uace0, \ucc44\ub110 \uac04 \uc6d0\ud65c\ud55c \uc804\ud658\uc744 \uac00\ub2a5\ud558\uac8c \ub9cc\ub4e4\uc5b4\uc57c \ud569\ub2c8\ub2e4. \ub610\ud55c \uc778\uac04 \uc0c1\ub2f4\uc0ac\uc640 \uac00\uc0c1 \uc0c1\ub2f4\uc0ac \ubaa8\ub450\uc5d0\uac8c \ud0c1\uc6d4\ud55c \uace0\uac1d \uacbd\ud5d8\uc744 \uc81c\uacf5\ud560 \uc218 \uc788\ub294 \ud234\uacfc \uc815\ubcf4\ub97c \uc81c\uacf5\ud574\uc57c \ud569\ub2c8\ub2e4.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\uacbd\ud5d8 \uacbd\uc81c\uc758 \uc5d4\uc9c4\uc740 AI\uc785\ub2c8\ub2e4. \uac00\uc0c1 \uc0c1\ub2f4\uc0ac, \uc0dd\uc131\ud615 AI, <a href=\"https:\/\/www.genesys.com\/ko-kr?post_type=blog&#038;p=619172\" target=\"_blank\" rel=\"noopener\">\uc5d0\uc774\uc804\ud2f1 AI<\/a>\ub294 \uae30\uc5c5\uc774 \ud6a8\uacfc\uc801\uc774\uace0 \ud6a8\uc728\uc801\uc774\uba70 \uc2ec\uc9c0\uc5b4 \uc815\uc11c\uc801 \uc9c0\ub2a5\uae4c\uc9c0 \uac16\ucd98 \uace0\uac1d \uacbd\ud5d8\uc744 \uc81c\uacf5\ud560 \uc218 \uc788\uac8c \ud574\uc90d\ub2c8\ub2e4. \uc0dd\uc131\ud615 AI\ub294 \uc758\ub3c4\uc5d0 \uae30\ubc18\ud55c \ubd07\uc758 \ub300\ud654 \ud750\ub984\uacfc \ucf54\ud30c\uc77c\ub7ff\uc744 \uac00\ub2a5\ud558\uac8c \ud558\uba70, \ucc44\ub110 \uac04 \uc0c1\ud638\uc791\uc6a9\uc744 \ubd84\uc11d\ud558\uace0, \uba54\uc2dc\uc9c0\ub97c \uc791\uc131\ud558\uba70, \ub300\ud654\ub97c \uc694\uc57d\ud558\uace0, \uc2e4\uc2dc\uac04\uc73c\ub85c \ucd94\ucc9c\uc744 \uc81c\uacf5\ud569\ub2c8\ub2e4. \uc5d0\uc774\uc804\ud2f1 AI\ub294 \uc5ec\uae30\uc11c \ub354 \ub098\uc544\uac00 \uc608\uce21 \ub2a5\ub825\uc744 \uac16\ucd98 \uc790\uc728\uc131\uc744 \ubc1c\ud718\ud558\uc5ec \ubaa9\ud45c\ub97c \uc774\ud574\ud558\uace0, \ucd5c\uc120\uc758 \ub2e4\uc74c \ub2e8\uacc4\ub97c \uacb0\uc815\ud558\uba70, \ud504\ub860\ud2b8\uc624\ud53c\uc2a4\uc640 \ubc31\uc624\ud53c\uc2a4 \uc2dc\uc2a4\ud15c \uc804\ubc18\uc5d0 \uac78\uccd0 \ud589\ub3d9\uc744 \uc2e4\ud589\ud569\ub2c8\ub2e4. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">\uc774 \ubaa8\ub4e0 \uac83\uc740 \uc5ec\ub7ec \uac1c\ubcc4 \uc194\ub8e8\uc158\uc744 \uc9dc\uc9d1\uae30\ud55c \ubc29\uc2dd\uc73c\ub85c\ub294 \uc791\ub3d9\ud558\uc9c0 \uc54a\uc2b5\ub2c8\ub2e4. <a href=\"https:\/\/www.genesys.com\/ko-kr\/blog\/post\/from-conversation-to-resolution-genesys-cloud-agentic-virtual-agent\" target=\"_blank\" rel=\"noopener\">\uace0\uac1d \uacbd\ud5d8\uc744 \uc704\ud574 \uad6c\ucd95\ub41c \ud1b5\ud569 AI \ud50c\ub7ab\ud3fc<\/a>\uc774 \ud544\uc694\ud569\ub2c8\ub2e4. \uadf8 \ud65c\uc6a9 \uc608\uc2dc\ub97c \ub450 \uc5c5\uc885\uc744 \ud1b5\ud574 \uac04\ub2e8\ud788 \uc0b4\ud3b4\ubcf4\uaca0\uc2b5\ub2c8\ub2e4. <\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\ubcf4\ud5d8\uc0ac\ub294 \ubcf4\ud5d8\uae08 \uccad\uad6c \ud504\ub85c\uc138\uc2a4\uc758 \uc140\ud504 \uc11c\ube44\uc2a4\ub97c \uc190\uc27d\uac8c \ud655\ub300\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4. AI\ub294 \uc790\ub3d9\ud654 \uae30\ub2a5 \uc678\uc5d0\ub3c4, \uace0\uac1d\uc774 \uc140\ud504 \uc11c\ube44\uc2a4 \uc774\uc6a9 \uc911 \uc5b4\ub824\uc6c0\uc744 \uacaa\uc744 \uacbd\uc6b0 \uc774\ub97c \uc0ac\uc804\uc5d0 \uc778\uc9c0\ud558\uace0 \uac1c\uc785\ud569\ub2c8\ub2e4. \ub610\ud55c \uace0\uac1d\uc744 \uc2e0\uc18d\ud558\uace0 \ud6a8\uc728\uc801\uc73c\ub85c \uc9c0\uc6d0\ud560 \uc218 \uc788\ub294 \uc5ed\ub7c9\uacfc \uc9c0\uc2dd\uc744 \uac16\ucd98 \uc0c1\ub2f4\uc0ac\ub97c \ucc38\uc5ec\uc2dc\ucf1c\uc57c \ud558\ub294 \uc2dc\uc810\uc744 \ud310\ub2e8\ud569\ub2c8\ub2e4. <\/span><\/li>\n<\/ul>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\ub9ac\ud14c\uc77c \uae30\uc5c5\uc758 \uacbd\uc6b0, \uc2dc\uc2a4\ud15c\uc774 \uace0\uac1d \ubc30\uc1a1 \uc9c0\uc5f0\uc744 \uc2dd\ubcc4\ud558\uace0 \uace0\uac1d\uc774 \uc774\ub97c \uc778\uc9c0\ud558\uae30\ub3c4 \uc804\uc5d0 \uc5ec\ub7ec \uc870\uce58\ub97c \uc790\ub3d9\uc73c\ub85c \uc2e4\ud589\ud569\ub2c8\ub2e4. \ubb38\uc81c\ub97c \ubc31\uc5d4\ub4dc \uc2dc\uc2a4\ud15c\uc73c\ub85c \uc804\ub2ec\ud558\uace0, \ud658\ubd88 \uc815\ucc45\uc744 \uc2e4\ud589\ud558\uba70, \uc774\uc0c1 \uc9d5\ud6c4\uac00 \uac10\uc9c0\ub418\uba74 \ub2f4\ub2f9\uc790\uac00 \uac80\ud1a0\ud560 \uc218 \uc788\ub3c4\ub85d \ud50c\ub798\uadf8\ub97c \ud45c\uc2dc\ud569\ub2c8\ub2e4. <\/span><\/li>\n<\/ul>\n<p>[\/vc_column_text][\/vc_column][\/vc_row][vc_row][vc_column][vc_column_text css=&#8221;&#8221;]<\/p>\n<h2><span style=\"font-weight: 400;\">\ub9e4 \uc21c\uac04\uc758 \uacbd\ud5d8\uc774 \ucda9\uc131\ub3c4\uc640 \uc2e0\ub8b0 \uac15\ud654 <\/span><\/h2>\n<p><span style=\"font-weight: 400;\">\ub9e4\ub044\ub7fd\uace0 \ud6a8\uc728\uc801\uc774\uba70 \uae30\uc5b5\uc5d0 \ub0a8\ub294 \uacbd\ud5d8\uc744 \uc870\uc728\ud558\ub294 \uc870\uc9c1\uc740 \uace0\uac1d\uc758 \uc2e0\ub8b0\uc640 \ucda9\uc131\ub3c4\ub97c \uac15\ud654\ud560 \uac83\uc785\ub2c8\ub2e4. \uc774\ub7ec\ud55c \uae30\ubc18 \uc704\uc5d0\uc11c \uae30\uc5c5\uc740 \uc218\uc775\uc744 \ucc3d\ucd9c\ud558\uace0, \ube0c\ub79c\ub4dc\ub97c \uac15\ud654\ud558\uba70, \uc9c0\uc18d\uc801\uc73c\ub85c \uc131\uc7a5\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">\uacbd\ud5d8 \uacbd\uc81c\ub294 \uc62c\ud574 CX \ub9ac\ub354\ub4e4\uc774 \uc900\ube44\ud574\uc57c \ud560 \uc911\uc694\ud55c \ud2b8\ub80c\ub4dc \uc911 \ud558\ub098\uc785\ub2c8\ub2e4. \uc628\ub514\ub9e8\ub4dc \uc6e8\ube44\ub098\uc5d0\uc11c <a href=\"https:\/\/www.genesys.com\/webinars\/five-trends-reshaping-customer-experience-in-2026?ost_tool=blog&#038;ost_campaign=1-27-0-0-aa-0-0-fast_start\" target=\"_blank\" rel=\"noopener\">2026\ub144 5\uac00\uc9c0 CX \ud2b8\ub80c\ub4dc<\/a>\ub97c \ud655\uc778\ud574 \ubcf4\uc138\uc694. <\/span>[\/vc_column_text][\/vc_column][\/vc_row][\/vc_section]<\/p>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>[vc_section full_width=&#8221;stretch_row&#8221;][vc_row][vc_column][vc_column_text css=&#8221;&#8221;]\ubaa8\ub4e0 \uc0b0\uc5c5\uc5d0\ub294 \uace0\uac1d\uc774 \ud0c1\uc6d4\ud55c \uc11c\ube44\uc2a4\ub97c \uae30\ub300\ud558\ub294 \ud2b9\uc815 \uc21c\uac04\uc774 \uc788\uc2b5\ub2c8\ub2e4. \uadf8\ub9ac\uace0 \uc774\ub54c\uc758 \uc0c1\ud638\uc791\uc6a9\uc774 \ube44\uc988\ub2c8\uc2a4\uc758 \uc131\ud328\ub97c \uc88c\uc6b0\ud569\ub2c8\ub2e4. \ubcd1\uc6d0\uacfc \uac19\uc740 \uc758\ub8cc \uc11c\ube44\uc2a4 \uc81c\uacf5 \uc5c5\uccb4\uc758 \uacbd\uc6b0 \u2018\uc218\ub0a9\u2019\uc774 \ubc14\ub85c \uadf8\ub7ec\ud55c \uc21c\uac04\uc785\ub2c8\ub2e4. \uccad\uad6c \ub0b4\uc5ed\uc774 \ubd88\ud22c\uba85\ud558\uac70\ub098 \uc218\ub0a9 \ub300\uae30 \uc2dc\uac04\uc774 \uae38\uc5b4\uc9c0\uba74 \ud658\uc790\ub294 \ubcd1\uc6d0 \uc804\uccb4 \uc11c\ube44\uc2a4\uc5d0 \ubd80\uc815\uc801\uc778 \uc778\uc0c1\uc744 \uac16\uac8c \ub429\ub2c8\ub2e4. \ubcf4\ud5d8 \uc5c5\uacc4\ub294 &#8216;\ubcf4\ud5d8\uae08 \uccad\uad6c \uc808\ucc28&#8217;\ub97c, \ub9ac\ud14c\uc77c \uc5c5\uacc4\ub294 &#8216;\ubc18\ud488 \uc815\ucc45&#8217;\uc744 \uc608\ub85c \ub4e4 \uc218 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