{"id":612867,"date":"2026-01-26T22:36:26","date_gmt":"2026-01-27T06:36:26","guid":{"rendered":"https:\/\/www.genesys.com\/blog\/post\/unlocking-roi-how-advanced-conversational-ai-transforms-experiences"},"modified":"2026-01-26T22:38:00","modified_gmt":"2026-01-27T06:38:00","slug":"unlocking-roi-how-advanced-conversational-ai-transforms-experiences","status":"publish","type":"blog","link":"https:\/\/www.genesys.com\/ko-kr\/blog\/post\/unlocking-roi-how-advanced-conversational-ai-transforms-experiences","title":{"rendered":"ROI \uadf9\ub300\ud654: \ub300\ud654\ud615 AI \ucee8\ud0dd\uc13c\ud130\ub97c \ud601\uc2e0\ud558\ub294 \ubc29\ubc95"},"content":{"rendered":"

[vc_section full_width=”stretch_row”][vc_row][vc_column][vc_column_text css=””]\uce58\uc5f4\ud55c \uacbd\uc7c1 \ud658\uacbd\uc5d0\uc11c \uace0\uac1d \uacbd\ud5d8(CX)\uc740 \uae30\uc5c5\uc758 \uc131\ud328\ub97c \uac00\ub974\ub294 \ud575\uc2ec \uc694\uc18c\uc785\ub2c8\ub2e4. IT \ubc0f CX \ub9ac\ub354\uc640 \uc758\uc0ac\uacb0\uc815\uc790\ub4e4\uc740 \uc774\uc81c \uc798 \uc6b4\uc601\ub418\ub294 \ucee8\ud0dd\uc13c\ud130\uac00 \ub2e8\uc21c\ud55c \ube44\uc6a9 \uc13c\ud130\uac00 \uc544\ub2c8\ub77c, \uc804\ub7b5\uc801\uc778 \ub9e4\ucd9c \ucc3d\ucd9c \uc5d4\uc9c4\uc774\ub77c\ub294 \uc810\uc744 \uba85\ud655\ud788 \uc778\uc2dd\ud558\uace0 \uc788\uc2b5\ub2c8\ub2e4. \uc774\ub97c \uc704\ud574\uc11c\ub294 \uc801\uc808\ud55c \uae30\uc220\uc5d0 \ub300\ud55c \ud22c\uc790\uac00 \ud544\uc218\uc801\uc774\uba70, \uace0\uac1d \uc11c\ube44\uc2a4 \uc601\uc5ed\uc5d0\uc11c AI\ub294 ROI\ub97c \uadf9\ub300\ud654\ud558\ub294 \uac8c\uc784 \uccb4\uc778\uc800\ub85c \uc790\ub9ac \uc7a1\uace0 \uc788\uc2b5\ub2c8\ub2e4.<\/span><\/p>\n

\uc774 \uae00\uc5d0\uc11c\ub294 ROI\ub97c \ud3c9\uac00\ud560 \ub54c \uace0\ub824\ud574\uc57c \ud560 \ub450 \uac00\uc9c0 \ud575\uc2ec \uad00\uc810\uc744 \uc0b4\ud3b4\ubd05\ub2c8\ub2e4.<\/span><\/p>\n

    \n
  1. \uac00\uc0c1 \uc5b4\uc2dc\uc2a4\ud134\ud2b8\uac00 \ucee8\ud0dd\uc13c\ud130\uc5d0\uc11c \uc5b4\ub5a4 \ubc29\uc2dd\uc73c\ub85c \uac00\uce58\ub97c \ucc3d\ucd9c\ud558\ub294\uc9c0<\/span><\/li>\n
  2. \ub300\ud654\ud615 AI\ub97c \ud1b5\ud574 \uac00\uc7a5 \ud070 \uac00\uce58\ub97c \uc5bb\uace0 \uc788\ub294 \uc601\uc5ed\uc744 \uba85\ud655\ud788 \ud30c\uc545\ud558\uae30 \uc704\ud574 \ucd94\uc801\ud574\uc57c \ud560 \uad6c\uccb4\uc801\uc778 \uc9c0\ud45c<\/span><\/li>\n<\/ol>\n

    \ub610\ud55c \ucee8\ud0dd\uc13c\ud130 \uc790\ub3d9\ud654 \uc804\ub7b5\uc5d0\uc11c \uac00\uc0c1 \uc5b4\uc2dc\uc2a4\ud134\ud2b8\ub97c \uc131\uacf5\uc801\uc73c\ub85c \ub3c4\uc785\ud558\uae30 \uc704\ud55c \ub2e8\uacc4\uc640 \ud568\uaed8, \ucee8\ud0dd\uc13c\ud130 ROI\ub97c \uacc4\uc0b0\ud558\ub294 \ubc29\ubc95\ub3c4 \uc790\uc138\ud788 \uc124\uba85\ud569\ub2c8\ub2e4.<\/span>[\/vc_column_text][\/vc_column][\/vc_row][\/vc_section][vc_section][vc_row][vc_column][vc_column_text css=””]<\/p>\n

    ROI \uacf5\uc2dd: \ube44\uc6a9 \uc808\uac10 + \ub9e4\ucd9c \ucc3d\ucd9c<\/span><\/h2>\n

    \uc804\ud1b5\uc801\uc73c\ub85c \ucee8\ud0dd\uc13c\ud130\uc5d0\uc11c\uc758 ROI\ub294 \ube44\uc6a9 \uc808\uac10\uc5d0 \ucd08\uc810\uc774 \ub9de\ucdb0\uc838 \uc654\uc2b5\ub2c8\ub2e4. \ud558\uc9c0\ub9cc \ub300\ud654\ud615 \uc778\uacf5\uc9c0\ub2a5(AI)\uc740 ROI\ub97c \ubc14\ub77c\ubcf4\ub294 \uad00\uc810\uc744 \ub450 \uac00\uc9c0 \ucd95\uc73c\ub85c \ud655\uc7a5\ud569\ub2c8\ub2e4.<\/span><\/p>\n

      \n
    1. \ube44\uc6a9 \uc808\uac10:<\/b> \ucc57\ubd07\uacfc \ubcf4\uc774\uc2a4\ubd07 \uac19\uc740 \uac00\uc0c1 \uc0c1\ub2f4\uc0ac, \uadf8\ub9ac\uace0 AI \uae30\ubc18 \uc0c1\ub2f4\uc0ac \uc5b4\uc2dc\uc2a4\ud134\ud2b8\ub294 \ubc18\ubcf5\uc801\uc774\uace0 \ub2e8\uc21c\ud55c \ubb38\uc758\ub97c \ucc98\ub9ac\ud574 \uc804\ud654 \uc720\uc785\uc744 \uc904\uc774\uace0 \uc0c1\ub2f4\uc0ac\uc758 \uc5c5\ubb34 \ubd80\ub2f4\uc744 \uc644\ud654\ud569\ub2c8\ub2e4. \uc774\ub97c \ud6a8\uacfc\uc801\uc73c\ub85c \ub3c4\uc785\ud558\uba74 \uc751\ub2f5 \uc18d\ub3c4\uac00 \uac1c\uc120\ub418\uace0, \ud3c9\uade0 \ucc98\ub9ac \uc2dc\uac04(AHT)\uc774 \ub2e8\ucd95\ub418\uba70, \uc0c1\ub2f4\uc0ac \uc774\uc9c1\ub960 \uac10\uc18c\ub85c \uc774\uc5b4\uc9c8 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/span> \uc774\ub7ec\ud55c \uc694\uc18c\ub4e4\uc740 \uacb0\uacfc\uc801\uc73c\ub85c \uc0c1\ub2f9\ud55c \ube44\uc6a9 \uc808\uac10 \ud6a8\uacfc\ub97c \ub9cc\ub4e4\uc5b4\ub0c5\ub2c8\ub2e4.<\/span><\/span><\/li>\n
    2. \ub9e4\ucd9c \ucc3d\ucd9c:<\/b> \ub300\ud654\ud615 AI\ub294 \ub2e8\uc21c\ud788 \ucf5c\uc744 \uc904\uc774\ub294 \ub370 \uadf8\uce58\uc9c0 \uc54a\uace0, \uc7a0\uc7ac \uace0\uac1d\uc744 \uc120\ubcc4\ud558\uace0 \uc0c1\ub2f4 \uacfc\uc815\uc5d0\uc11c<\/span> \uc5c5\uc140\ub9c1\uacfc \ud06c\ub85c\uc2a4\uc140\ub9c1\uc744 \uc218\ud589\ud558\ub294 \uac00\uc0c1 \uc138\uc77c\uc988 \uc5d4\uc9c4<\/span>\uc73c\ub85c\ub3c4 \ud65c\uc6a9\ub420 \uc218 \uc788\uc2b5\ub2c8\ub2e4. \ub610\ud55c \ube60\ub978 \ubb38\uc81c \ud574\uacb0\uacfc \ud5a5\uc0c1\ub41c \uc140\ud504\uc11c\ube44\uc2a4 \uacbd\ud5d8\uc744 \uc81c\uacf5\ud568\uc73c\ub85c\uc368 \uace0\uac1d \ub9cc\uc871\ub3c4\ub97c \ub192\uc774\uace0, \uc774\ub294 \uace0\uac1d \ucda9\uc131\ub3c4\uc640 \uc7ac\uad6c\ub9e4\ub85c \uc774\uc5b4\uc9d1\ub2c8\ub2e4.<\/span><\/li>\n<\/ol>\n

      \ud2b9\ud788 \uc0dd\uc131\ud615 AI\ub97c \ud3ec\ud568\ud55c \ub300\ud654\ud615 AI \uae30\uc220 \uae30\ubc18\uc758 \uac00\uc0c1 \uc0c1\ub2f4\uc0ac\ub294 \ucee8\ud0dd\uc13c\ud130 ROI\ub97c \ud06c\uac8c \uac1c\uc120\ud558\ub294 \ub370 \uc911\uc694\ud55c \uc5ed\ud560\uc744 \ud569\ub2c8\ub2e4. \ub2e4\uc74c\uc740 \uae30\ub300\ud560 \uc218 \uc788\ub294 \uc8fc\uc694 \uc774\uc810\uc785\ub2c8\ub2e4.
      \n<\/span>
      \n24\/7 \uc0c1\uc2dc \uace0\uac1d \uc9c0\uc6d0:<\/b> \uac00\uc0c1 \uc0c1\ub2f4\uc0ac\ub294 \uc5f0\uc911\ubb34\ud734 \uace0\uac1d \uc751\ub300\ub97c \uc81c\uacf5\ud574 \ube44\uc988\ub2c8\uc2a4\uac00 \u2018\ub2eb\ud788\ub294 \uc2dc\uac04\u2019\uc744 \uc5c6\uc560\uc90d\ub2c8\ub2e4. \uace0\uac1d\uc740 \uc0ac\ub78c\uc758 \uac1c\uc785 \uc5c6\uc774\ub3c4 \ud3b8\ud55c \uc2dc\uac04\uc5d0 \uc9c0\uc6d0\uc744 \ubc1b\uc744 \uc218 \uc788\uc73c\uba70, \uae30\ubcf8\uc801\uc778 \uc9c8\ubb38\uacfc \ubc18\ubcf5 \ubb38\uc758\ub97c \uc2e0\uc18d\ud558\uac8c \ud574\uacb0\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4. \uc774\ub294 \uace0\uac1d \ucf5c\uc744 \ud6a8\uacfc\uc801\uc73c\ub85c \ubd84\uc0b0\uc2dc\ud0a4\uace0 \uc0c1\ub2f4\uc0ac\ub294 \ubcf4\ub2e4 \ubcf5\uc7a1\ud55c \uc774\uc288\uc5d0 \uc9d1\uc911\ud560 \uc218 \uc788\uac8c \ud569\ub2c8\ub2e4. \uadf8 \uacb0\uacfc, \ubb38\uc81c \ud574\uacb0 \uc18d\ub3c4\ub294 \ube68\ub77c\uc9c0\uace0 \uace0\uac1d \ub9cc\uc871\ub3c4\ub294 \ub192\uc544\uc9d1\ub2c8\ub2e4.<\/span><\/p>\n

      \uc634\ub2c8\ucc44\ub110 \uc811\uadfc\uc131:<\/b> \uac00\uc0c1 \uc0c1\ub2f4\uc0ac\ub294 \uace0\uac1d\uc774 \uc788\ub294 \uacf3\uc774\ub77c\uba74 \uc5b4\ub514\uc11c\ub4e0 \uc791\ub3d9\ud569\ub2c8\ub2e4. \uba54\uc2e0\uc800 \uc571, \uc18c\uc15c \ubbf8\ub514\uc5b4, SMS, \uc628\ub77c\uc778 \ud3ec\ud138 \ub4f1 \ub2e4\uc591\ud55c \ucc44\ub110\uc5d0\uc11c \uc77c\uad00\ub41c \uacbd\ud5d8\uc744 \uc81c\uacf5\ud574 \uc9c4\uc815\ud55c \uc634\ub2c8\ucc44\ub110 CX\ub97c \uad6c\ud604\ud569\ub2c8\ub2e4. \uc774\ub7ec\ud55c \uc811\uadfc\uc131\uc740 \ube0c\ub79c\ub4dc \uc2e0\ub8b0\ub97c \ub192\uc774\uace0, \uace0\uac1d\uacfc\uc758 \uad00\uacc4\ub97c \ub354\uc6b1 \uac15\ud654\ud569\ub2c8\ub2e4.<\/span><\/p>\n

      \uc77c\uad00\ub41c \ube0c\ub79c\ub4dc \ud1a4 & \ubcf4\uc774\uc2a4:<\/b> \uac00\uc0c1 \uc0c1\ub2f4\uc0ac\ub294 \ube0c\ub79c\ub4dc \uace0\uc720\uc758 \ud1a4\uacfc \ucee4\ubba4\ub2c8\ucf00\uc774\uc158 \uc2a4\ud0c0\uc77c\uc5d0 \ub9de\uac8c \uc124\uc815\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4. \uc774\ub294 \uace0\uac1d\uc5d0\uac8c \uce5c\uc219\ud568\uacfc \uc2e0\ub8b0\uac10\uc744 \uc8fc\uba70 \uc804\ubc18\uc801\uc778 \uacbd\ud5d8 \ud488\uc9c8\uc744 \ub192\uc785\ub2c8\ub2e4. \ub610\ud55c \uac1c\uc778\ud654\ub41c \uc81c\ud488 \ucd94\ucc9c\uc5d0\ub3c4 \ud65c\uc6a9\ud560 \uc218 \uc788\uc5b4 \uace0\uac1d \ub9cc\uc871\ub3c4\ub97c \ub192\uc774\uace0 \ub9e4\ucd9c \uc99d\ub300\uc5d0\ub3c4 \uae30\uc5ec\ud569\ub2c8\ub2e4.<\/span><\/p>\n

      \uad6d\uacbd\uc744 \ub118\uc5b4\uc120 \uae00\ub85c\ubc8c \ub300\uc751:<\/b> \uac00\uc0c1 \uc0c1\ub2f4\uc0ac\ub294 \ub2e4\uad6d\uc5b4 \uace0\uac1d \uc751\ub300\ub97c \uc9c0\uc6d0\ud574 \uc5b8\uc5b4 \uc7a5\ubcbd\uc744 \uc81c\uac70\ud558\uace0 \uae00\ub85c\ubc8c \uc2dc\uc7a5\uc73c\ub85c\uc758 \ud655\uc7a5\uc744 \uac00\ub2a5\ud558\uac8c \ud569\ub2c8\ub2e4. \ub2e4\uad6d\uc5b4 \uc0c1\ub2f4\uc0ac\ub97c \ubcc4\ub3c4\ub85c \uc6b4\uc601\ud560 \ud544\uc694\uac00 \uc904\uc5b4\ub4e4\uc5b4, \uae00\ub85c\ubc8c \uace0\uac1d \ub300\uc751\uc744 \ubcf4\ub2e4 \ud6a8\uc728\uc801\uc774\uace0 \ube44\uc6a9 \ud6a8\uacfc\uc801\uc73c\ub85c \uc6b4\uc601\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/span><\/p>\n

      \uc790\ub3d9\ud654\ub97c \ud1b5\ud55c \uc6b4\uc601 \ud6a8\uc728 \uadf9\ub300\ud654:<\/b> \uac00\uc0c1 \uc0c1\ub2f4\uc0ac\ub294 \uc9c0\uc2dd \uae30\ubc18\uc744 \ud65c\uc6a9\ud55c FAQ \uc751\ub2f5, \uace0\uac1d \ub9cc\uc871\ub3c4 \uc870\uc0ac, \uc138\uc77c\uc988 \ud504\ub85c\uc138\uc2a4 \uac1c\uc120\uc744 \uc704\ud55c \uc778\uc0ac\uc774\ud2b8 \uc81c\uacf5 \ub4f1 \ubc18\ubcf5 \uc5c5\ubb34\ub97c \uc790\ub3d9\ud654\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4. \uc774\ub97c \ud1b5\ud574 \uc0c1\ub2f4\uc0ac\ub294 \uace0\ubd80\uac00\uac00\uce58 \uc0c1\ub2f4\uacfc \uc804\ub7b5\uc801 \uc5c5\ubb34\uc5d0 \uc9d1\uc911\ud560 \uc218 \uc788\uc73c\uba70, \ud300 \uc804\uccb4\uc758 \uc0dd\uc0b0\uc131\uc774 \ud06c\uac8c \ud5a5\uc0c1\ub429\ub2c8\ub2e4.<\/span><\/p>\n

      \ubcf4\uc774\uc2a4 \uc5b4\uc2dc\uc2a4\ud134\ud2b8\ub97c \ub3c4\uc785\ud558\uba74 \uace0\uac1d \uc11c\ube44\uc2a4 \ud488\uc9c8\uc744 \ub192\uc774\uace0, \ub9e4\ucd9c \uae30\ud68c\ub97c \ud655\ub300\ud558\uba70, \uc6b4\uc601 \ube44\uc6a9\uc744 \ucd5c\uc801\ud654\ud568\uc73c\ub85c\uc368 \uc758\ubbf8 \uc788\ub294 ROI\ub97c \uc2e4\ud604\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/span>[\/vc_column_text][\/vc_column][\/vc_row][\/vc_section][vc_section][vc_row][vc_column][vc_column_text css=””]<\/p>\n

      \ub300\ud654\ud615 AI\uc758 \uac00\uce58\ub97c \uc815\ub7c9\ud654\ud558\ub294 \ubc29\ubc95:<\/span><\/h2>\n

      \uc778\uacf5\uc9c0\ub2a5\uc758 ROI\ub97c \uce21\uc815\ud558\ub294 \uc77c\uc740 \ub2e8\uc21c\ud55c \ube44\uc6a9 \uc808\uac10 \ud6a8\uacfc\ub97c \ud655\uc778\ud558\ub294 \uac83\uc5d0 \uadf8\uce58\uc9c0 \uc54a\uc2b5\ub2c8\ub2e4. \uc0c1\ub2f4\uc0ac \uc5c5\ubb34 \ubd80\ub2f4 \uac10\uc18c\ub098 \ucf5c \uc804\ud658(\ucf5c \ub514\ud50c\ub809\uc158) \uc5ed\uc2dc \uc911\uc694\ud55c \uc131\uacfc\uc774\uc9c0\ub9cc, \uc9c4\uc815\ud55c \uc131\uacf5\uc740 \uc774 \uae30\uc220\uc774 \uace0\uac1d \ud589\ub3d9\uacfc \uc804\ubc18\uc801\uc778 \ube44\uc988\ub2c8\uc2a4 \uc131\uacfc\uc5d0 \uc5b4\ub5a4 \uc601\ud5a5\uc744 \ubbf8\uce58\ub294\uc9c0\ub97c \uc774\ud574\ud558\ub294 \ub370\uc11c \ub098\uc635\ub2c8\ub2e4.
      \n<\/span>
      \n\ub2e4\uc74c\uc740 \ub2e8\uc21c \uc9c0\ud45c \uadf8 \uc774\uc0c1\uc744 \ubc14\ub77c\ubcf4\uae30 \uc704\ud574 \u2014 \uace0\uac1d \ud589\ub3d9\uacfc \ube44\uc988\ub2c8\uc2a4 \uc804\ubc18\uc758 \uac74\uac15\ub3c4\ub97c \uc815\ub7c9\uc801\uc73c\ub85c \ud30c\uc545\ud560 \uc218 \uc788\ub294 \ud575\uc2ec KPI<\/a>\ub97c \uc911\uc2ec\uc73c\ub85c \ub300\ud654\ud615 AI\uc758 \ud6a8\uacfc\ub97c \uce21\uc815\ud558\ub294 \ubc29\ubc95\uc785\ub2c8\ub2e4.<\/span><\/p>\n

        \n
      1. \uace0\uac1d \ub9cc\uc871\ub3c4(CSAT):<\/b> \ub300\ud654\ud615 AI\ub294 \ub354 \ube60\ub978 \ubb38\uc81c \ud574\uacb0, \ub300\uae30 \uc2dc\uac04 \ub2e8\ucd95, 24\/7 \uc751\ub300, \uac1c\uc778\ud654\ub41c \ub300\ud654\ub97c \ud1b5\ud574 CSAT\ub97c \ud06c\uac8c \uac1c\uc120\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4. \ub3c4\uc785 \uc804\ud6c4\uc758 CSAT \ubcc0\ud654\ub97c \ucd94\uc801\ud558\uba74 \uace0\uac1d \ub9cc\uc871\ub3c4 \ud5a5\uc0c1 \ud6a8\uacfc\ub97c \uba85\ud655\ud788 \ud655\uc778\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/span><\/li>\n
      2. \uc21c\ucd94\ucc9c\uc9c0\uc218(NPS):<\/b> \ub9cc\uc871\ud55c \uace0\uac1d\uc740 \ube0c\ub79c\ub4dc\uc758 \ud64d\ubcf4\ub300\uc0ac\uac00 \ub429\ub2c8\ub2e4. NPS\uc640 \uace0\uac1d \ud53c\ub4dc\ubc31\uc744 \ud568\uaed8 \ubd84\uc11d\ud574 \ub300\ud654\ud615 AI \uae30\ubc18 CX \uac1c\uc120\uc774 \ube0c\ub79c\ub4dc \ucda9\uc131\ub3c4\uc640 \ucd94\ucc9c \uc758\ud5a5 \uc99d\uac00\ub85c \uc5b4\ub5bb\uac8c \uc774\uc5b4\uc9c0\ub294\uc9c0 \ud30c\uc545\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/span><\/li>\n
      3. \uc601\uc5c5 \uc804\ud658\uc728:<\/b> AI \uae30\ubc18 \ucc57\ubd07\uc740 \ub9ac\ub4dc\ub97c \uc721\uc131\ud558\uace0, \uc7a0\uc7ac \uace0\uac1d\uc744 \uc120\ubcc4\ud558\uba70, \uc2e4\uc81c \uad6c\ub9e4\uae4c\uc9c0 \uc5f0\uacb0\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4. \uc804\ud658\uc728\uc744 \ucd94\uc801\ud558\uba74 \ub300\ud654\ud615 AI\uac00 \ub9e4\ucd9c \ucc3d\ucd9c\uc5d0 \ubbf8\uce58\ub294 \uc601\ud5a5\uacfc, \uc138\uc77c\uc988 \ud300\uc5d0 \uc81c\uacf5\ud558\ub294 \uc2e4\uc9c8\uc801\uc778 \uac00\uce58\ub97c \uce21\uc815\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/span><\/li>\n
      4. \uace0\uac1d \ub178\ub825 \uc9c0\uc218(CES):<\/b> \uace0\uac1d\uc774 \ub290\ub07c\ub294 \u2018\ud3b8\uc758\uc131\u2019\uc740 \ub9cc\uc871\ub3c4\ub97c \uc88c\uc6b0\ud558\ub294 \ud575\uc2ec \uc694\uc18c\uc785\ub2c8\ub2e4. CES\ub97c \ud1b5\ud574 \ub300\ud654\ud615 AI\uac00 \uace0\uac1d\uc774 \uc6d0\ud558\ub294 \uc815\ubcf4\ub97c \ucc3e\uace0 \uc5c5\ubb34\ub97c \uc644\ub8cc\ud558\ub294 \uacfc\uc815\uc744 \uc5bc\ub9c8\ub098 \uc27d\uac8c \ub9cc\ub4e4\uc5b4\uc8fc\ub294\uc9c0 \uce21\uc815\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/span><\/li>\n
      5. \uace0\uac1d \uc0dd\uc560 \uac00\uce58(CLTV):<\/b> \ub9cc\uc871\ub3c4\uac00 \ub192\uc740 \uace0\uac1d\uc77c\uc218\ub85d \ub354 \uc624\ub798 \uba38\ubb3c\uace0 \ub354 \ub9ce\uc740 \ube44\uc6a9\uc744 \uc9c0\ucd9c\ud569\ub2c8\ub2e4. CLTV \uc99d\uac00\ub97c \ub300\ud654\ud615 AI \ud558\ub098\uc758 \ud6a8\uacfc\ub85c \uc9c1\uc811 \uc5f0\uacb0\ud558\uae30\ub294 \uc27d\uc9c0 \uc54a\uc9c0\ub9cc, \ud5a5\uc0c1\ub41c \uace0\uac1d \uacbd\ud5d8\uc774 \uc7a5\uae30\uc801\uc778 CLTV \uc131\uc7a5\uc73c\ub85c \uc774\uc5b4\uc9c8 \uc218 \uc788\uc74c\uc744 \ubcf4\uc5ec\uc8fc\ub294 \uc9c0\ud45c\ub85c\ub294 \ub9e4\uc6b0 \uc758\ubbf8\uac00 \ud07d\ub2c8\ub2e4.<\/span><\/li>\n<\/ol>\n

        \uc774\ub7ec\ud55c \uc9c0\ud45c\ub4e4\uc744 \uae30\uc874\uc758 \ube44\uc6a9 \uc808\uac10 \ub370\uc774\ud130\uc640 \ud568\uaed8 \ubd84\uc11d\ud558\uba74, \ub300\ud654\ud615 AI\uac00 \uc218\uc775\uc131\uacfc \uc6b4\uc601 \uc804\ubc18\uc5d0 \ubbf8\uce58\ub294 \uc601\ud5a5\uc744 \uc785\uccb4\uc801\uc73c\ub85c \ud30c\uc545\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4. \uc774\ub7ec\ud55c \uc885\ud569\uc801\uc778 \uc778\uc0ac\uc774\ud2b8\ub97c \ubc14\ud0d5\uc73c\ub85c \ub300\ud654\ud615 AI \ub3c4\uc785\uacfc \uc6b4\uc601\uc744 \uc9c0\uc18d\uc801\uc73c\ub85c \uac1c\uc120\ud558\uace0 \ucd5c\uc801\ud654\ud568\uc73c\ub85c\uc368, \ucee8\ud0dd\uc13c\ud130\uc5d0\uc11c \ucd5c\ub300\uc758 ROI\ub97c \uc2e4\ud604\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/span>[\/vc_column_text][\/vc_column][\/vc_row][\/vc_section][vc_section][vc_row][vc_column][vc_column_text css=””]<\/p>\n

        \ub300\ud654\ud615 AI\ub97c \uc131\uacf5\uc801\uc73c\ub85c \ud65c\uc6a9\ud558\ub294 \ubc29\ubc95<\/span><\/h2>\n

        Genesys Cloud<\/span>\u2122<\/span> \ud50c\ub7ab\ud3fc\uc744 \ud65c\uc6a9\ud558\uba74 \uac00\uc0c1 \uc0c1\ub2f4\uc0ac \uad6c\ucd95\uc740 \uc0dd\uac01\ubcf4\ub2e4 \ud6e8\uc52c \uac04\ub2e8\ud569\ub2c8\ub2e4. \ubcf5\uc7a1\ud55c \ucf54\ub529 \ub300\uc2e0 \ub4dc\ub798\uadf8 \uc564 \ub4dc\ub86d \ubc29\uc2dd\uc758 \uc778\ud130\ud398\uc774\uc2a4\ub97c \ud1b5\ud574 \ube60\ub974\uac8c \uad6c\ud604\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4. \ub2e4\ub9cc, \ub300\ud654\ud615 AI\ub97c \uc131\uacf5\uc801\uc73c\ub85c \ub3c4\uc785\ud558\ub824\uba74 \uccb4\uacc4\uc801\uc778 \uc0ac\uc804 \uacc4\ud68d\uc774 \ubc18\ub4dc\uc2dc \ud544\uc694\ud569\ub2c8\ub2e4.
        \n<\/span>
        \n\ub2e4\uc74c\uc740 \uc6d0\ud65c\ud55c \ub3c4\uc785\uc744 \uc704\ud574 \uace0\ub824\ud574\uc57c \ud560 \uc138 \uac00\uc9c0 \ud575\uc2ec \ud3ec\uc778\ud2b8\uc785\ub2c8\ub2e4.<\/span><\/p>\n

          \n
        1. \uc801\ud569\ud55c \ud65c\uc6a9 \uc0ac\ub840 \uc815\uc758:<\/b> \uba3c\uc800 \ubc18\ubcf5\uc801\uc778 \uc5c5\ubb34\ubd80\ud130 \uc790\ub3d9\ud654\ud574 \uc0c1\ub2f4\uc0ac\uac00 \ubcf4\ub2e4 \ubcf5\uc7a1\ud558\uace0 \uac00\uce58 \uc788\ub294 \ubb38\uc758\uc5d0 \uc9d1\uc911\ud560 \uc218 \uc788\ub3c4\ub85d \ud558\uc138\uc694. \ud2b9\ud788 \uba54\uc2dc\uc9d5 \ucc44\ub110\uc5d0\uc11c\uc758 \uac00\uc0c1 \uc0c1\ub2f4\uc0ac \uc751\ub300, FAQ \ucc98\ub9ac, \ub77c\uc6b0\ud305\uacfc \uac19\uc740 \ub2e8\uc21c\ud55c \ud65c\uc6a9 \uc0ac\ub840\ub294 \uace0\uac1d \ub2c8\uc988\ub97c \uc774\ud574\ud558\uace0 \uc131\uacfc\ub97c \ube60\ub974\uac8c \ud655\uc778\ud560 \uc218 \uc788\ub294 \uc88b\uc740 \ucd9c\ubc1c\uc810\uc785\ub2c8\ub2e4.<\/span><\/li>\n
        2. \uace0\uac1d \uc5ec\uc815 \uc911\uc2ec\uc73c\ub85c \uc124\uacc4:<\/b> \ub300\ud654\ud615 AI\ub97c \uace0\uac1d \uc5ec\uc815 \uc804\ubc18\uc5d0 \uc790\uc5f0\uc2a4\ub7fd\uac8c \ud1b5\ud569\ud558\uace0, \ud544\uc694 \uc2dc \uc0c1\ub2f4\uc0ac\uc5d0\uac8c \uc6d0\ud65c\ud558\uac8c \uc804\ud658\ub420 \uc218 \uc788\ub3c4\ub85d \uc124\uacc4\ud574\uc57c \ud569\ub2c8\ub2e4.<\/span> \ub300\ud654\ud615 AI\ub294 \uac00\uc0c1 \uc0c1\ub2f4\uc0ac\uc640 \uace0\uac1d \uac04 \uc0c1\ud638\uc791\uc6a9\uc5d0 \ub300\ud55c \ucee8\ud14d\uc2a4\ud2b8, \uc758\ub3c4, \uc804\uccb4 \ub300\ud654 \uae30\ub85d, \uac10\uc815 \ubd84\uc11d \ub4f1 \ub2e4\uc591\ud55c \uc815\ubcf4\ub97c \uc0c1\ub2f4\uc0ac\uc5d0\uac8c \uc81c\uacf5\ud574 \ubcf4\ub2e4 \uc815\ud655\ud558\uace0 \ube60\ub978 \uc751\ub300\ub97c \uc9c0\uc6d0\ud569\ub2c8\ub2e4.<\/span><\/li>\n
        3. \uad50\uc721\uacfc \uc6b4\uc601 \uc5ed\ub7c9\uc5d0 \ud22c\uc790:<\/b> \uc0c1\ub2f4\uc0ac\uc640 \uace0\uac1d \ubaa8\ub450\uac00 \uae30\uc220\uc744 \ud6a8\uacfc\uc801\uc73c\ub85c \ud65c\uc6a9\ud560 \uc218 \uc788\ub3c4\ub85d \ucda9\ubd84\ud55c \uad50\uc721\uc774 \ud544\uc694\ud569\ub2c8\ub2e4. \uac00\uc0c1 \uc0c1\ub2f4\uc0ac\uc758 \ub300\ud654 \ud750\ub984\uc744 \uc815\uad50\ud558\uac8c \uc124\uacc4\ud558\ub294 \uac83\uc740 \ub354 \ub098\uc740 \uace0\uac1d \uacbd\ud5d8\uc744 \uc81c\uacf5\ud558\ub294 \ub370 \ud575\uc2ec \uc694\uc18c\uc785\ub2c8\ub2e4. \uc774\ub97c \ud1b5\ud574 \uace0\uac1d\uc774 \uac00\uc0c1 \uc0c1\ub2f4\uc0ac\ub97c \uac00\uc7a5 \ud6a8\uc728\uc801\uc778 \ubc29\uc2dd\uc73c\ub85c \ud65c\uc6a9\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/span> \ub610\ud55c \uc0c1\ub2f4\uc0ac\ub294 AI\uac00 \uc81c\uacf5\ud558\ub294 \ub2e4\uc591\ud55c \uc778\uc0ac\uc774\ud2b8\ub97c \uc774\ud574\ud558\uace0 \uc774\ub97c \uc2e4\uc81c \uc5c5\ubb34\uc5d0 \uc5b4\ub5bb\uac8c \ud65c\uc6a9\ud560\uc9c0\uc5d0 \ub300\ud55c \uad50\uc721\uc744 \ubc1b\uc544\uc57c \ud569\ub2c8\ub2e4.<\/span><\/li>\n<\/ol>\n

          [\/vc_column_text][\/vc_column][\/vc_row][\/vc_section][vc_section][vc_row][vc_column][vc_column_text css=””]<\/p>\n

          \uace0\uae09 \ub300\ud654\ud615 AI \uc194\ub8e8\uc158\uc744 \uc120\ud0dd\ud560 \ub54c \uace0\ub824\ud574\uc57c \ud560 \uc694\uc18c<\/span><\/h2>\n

          \ud074\ub77c\uc6b0\ub4dc \uae30\ubc18 \ucee8\ud0dd\uc13c\ud130 \uc194\ub8e8\uc158\uc740 \ub300\ud654\ud615 AI\uc758 ROI\ub97c \uadf9\ub300\ud654\ud560 \uc218 \uc788\ub3c4\ub85d \uc9c0\uc6d0\ud558\ub294 \uac15\ub825\ud55c \ud50c\ub7ab\ud3fc\uc744 \uc81c\uacf5\ud569\ub2c8\ub2e4. \ub2e4\uc74c\uc740 \ubc18\ub4dc\uc2dc \uc0b4\ud3b4\ubd10\uc57c \ud560 \ud575\uc2ec \uc694\uc18c\uc785\ub2c8\ub2e4.<\/span><\/p>\n

          \uc720\uc5f0\ud558\uace0 \ub9e4\ub044\ub7ec\uc6b4 \ud1b5\ud569<\/span><\/h3>\n

          \ub2e4\uc591\ud55c \ub300\ud654\ud615 AI \uc194\ub8e8\uc158\uacfc\uc758 \uc6d0\ud65c\ud55c \ud1b5\ud569\uc740 \ub9e4\uc6b0 \uc911\uc694\ud569\ub2c8\ub2e4. \ud2b9\ud788 \ub354 \ub098\uc740 \uc131\uacfc\ub97c \ub0b4\uae30 \uc704\ud574 \uc5ec\ub7ec \uc11c\ube44\uc2a4\uc640 \uc5f0\ub3d9\ud558\uac70\ub098, \uace0\uac1d\uc5d0\uac8c \ucd94\uac00\uc801\uc778 \uac00\uce58\ub97c \uc81c\uacf5\ud574\uc57c \ud558\ub294 \uacbd\uc6b0\ub77c\uba74 \uc720\uc5f0\ud55c \ud1b5\ud569 \uc5ed\ub7c9\uc740 \ud544\uc218 \uc694\uc18c\uc785\ub2c8\ub2e4.<\/span><\/p>\n

          \uace0\uae09 \ubd84\uc11d \uae30\ub2a5<\/span><\/h3>\n

          CSAT, NPS, \uc601\uc5c5 \uc804\ud658\uc728\uacfc \uac19\uc740 \ud575\uc2ec \uc9c0\ud45c\uc5d0 \ub300\ud574 \ub300\ud654\ud615 AI(CAI)\uc758 \uc601\ud5a5\uc744 \ucd94\uc801\ud558\uace0 \uce21\uc815\ud560 \uc218 \uc788\ub294 \uc885\ud569\uc801\uc778 \ubd84\uc11d \uae30\ub2a5\uc744 \uc81c\uacf5\ud558\ub294 \ud50c\ub7ab\ud3fc\uc744 \uc120\ud0dd\ud574\uc57c \ud569\ub2c8\ub2e4. \uc774\ub7ec\ud55c \ub370\uc774\ud130\ub294 AI \uc6b4\uc601\uc744 \uc9c0\uc18d\uc801\uc73c\ub85c \uac1c\uc120\ud558\uace0 \ucd5c\uc801\ud654\ud558\ub294 \ub370 \uc911\uc694\ud55c \uae30\ubc18\uc774 \ub429\ub2c8\ub2e4.<\/span><\/p>\n

          \ud655\uc7a5\uc131\uacfc \ubcf4\uc548<\/span><\/h3>\n

          \ub192\uc740 \ud655\uc7a5\uc131\uacfc \uac15\ub825\ud55c \ubcf4\uc548\uc744 \uac16\ucd98 \ud50c\ub7ab\ud3fc\uc740 \ube44\uc988\ub2c8\uc2a4 \uc131\uc7a5\uc5d0 \ub9de\ucdb0 \ub300\ud654\ud615 AI\ub97c \uc548\uc815\uc801\uc73c\ub85c \ud655\uc7a5\ud560 \uc218 \uc788\uac8c \ud574\uc8fc\uba70, \ub3d9\uc2dc\uc5d0 \uace0\uac1d \ub370\uc774\ud130\ub97c \uc548\uc804\ud558\uac8c \ubcf4\ud638\ud569\ub2c8\ub2e4.<\/span><\/p>\n

          \uc624\ud508 API \ud504\ub808\uc784\uc6cc\ud06c<\/span><\/h3>\n

          \uc624\ud508 API \ud504\ub808\uc784\uc6cc\ud06c\ub97c \ud1b5\ud574 \ub2e4\ub978 \ube44\uc988\ub2c8\uc2a4 \uc2dc\uc2a4\ud15c\uacfc \uc190\uc27d\uac8c \uc5f0\ub3d9\ud558\uace0 \ub9de\ucda4\ud615 \uad6c\uc131\uc774 \uac00\ub2a5\ud574\uc9d1\ub2c8\ub2e4. \uc774\ub97c \ud1b5\ud574 \uc9c4\uc815\uc73c\ub85c \uc5f0\uacb0\ub418\uace0 \uac1c\uc778\ud654\ub41c \uace0\uac1d \uc5ec\uc815\uc744 \uad6c\ud604\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/span>[\/vc_column_text][\/vc_column][\/vc_row][\/vc_section][vc_section][vc_row][vc_column][vc_column_text css=””]<\/p>\n

          \ucee8\ud0dd\uc13c\ud130 ROI\uc758 \ubbf8\ub798: \uc0ac\ub78c\uacfc AI\uc758 \uade0\ud615<\/span><\/h2>\n

          \ub300\ud654\ud615 AI\ub294 \ucee8\ud0dd\uc13c\ud130\ub97c \uc704\ud55c \ub9cc\ub2a5 \ud574\ubc95\uc740 \uc544\ub2d9\ub2c8\ub2e4. \ud558\uc9c0\ub9cc \ucee8\ud0dd\uc13c\ud130 \uc131\uacfc\ub97c \ud55c \ub2e8\uacc4 \ub04c\uc5b4\uc62c\ub9ac\ub294 \ub9e4\uc6b0 \uac15\ub825\ud55c \ub3c4\uad6c\uc778 \uac83\uc740 \ubd84\uba85\ud569\ub2c8\ub2e4. \ube44\uc6a9 \uc808\uac10\uacfc \ub9e4\ucd9c \ucc3d\ucd9c\uc774\ub77c\ub294 \ub450 \uac00\uc9c0 \ucd95\uc5d0 \uc9d1\uc911\ud55c\ub2e4\uba74, \ub9ac\ub354\ub4e4\uc740 \uc758\ubbf8 \uc788\ub294 ROI\ub97c \ud655\ubcf4\ud558\uace0 \ub6f0\uc5b4\ub09c \uace0\uac1d \uacbd\ud5d8\uc744 \uc81c\uacf5\ud558\ub294 \ubbf8\ub798\ud615 \ucee8\ud0dd\uc13c\ud130\ub97c \uad6c\ucd95\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4.
          \n<\/span>
          \n\ucee8\ud0dd\uc13c\ud130 ROI\uc758 \ubbf8\ub798\ub294 \uc0c1\ub2f4\uc0ac\ub97c \ub300\uccb4\ud558\ub294 \ub370 \uc788\uc9c0 \uc54a\uc2b5\ub2c8\ub2e4. \ud575\uc2ec\uc740 \uc0ac\ub78c\uacfc AI\uac00 \uc870\ud654\ub86d\uac8c \ud611\uc5c5\ud558\ub294 \uad6c\uc870\ub97c \ub9cc\ub4dc\ub294 \uac83\uc785\ub2c8\ub2e4.<\/span><\/p>\n

          \uc774\ub7ec\ud55c \ud734\uba3c-AI \ud30c\ud2b8\ub108\uc2ed\uc744 \uc218\uc6a9\ud558\uba74 \ucee8\ud0dd\uc13c\ud130\ub294 \ud0c1\uc6d4\ud55c \uace0\uac1d \uacbd\ud5d8\uacfc \uadf9\ub300\ud654\ub41c ROI\ub97c \ub3d9\uc2dc\uc5d0 \uc2e4\ud604\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4. \ub098\uc544\uac00 \ube60\ub974\uac8c \ubcc0\ud654\ud558\ub294 \ub514\uc9c0\ud138 \ud658\uacbd \uc18d\uc5d0\uc11c \uacbd\uc7c1 \uc6b0\uc704\ub3c4 \ud655\ubcf4\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4. \ucee8\ud0dd\uc13c\ud130\uc758 \ubbf8\ub798\ub294 \u2018\uc0ac\ub78c\uc758 \uc5ed\ud560\uc744 \uc5c6\uc560\ub294 \uac83\u2019\uc774 \uc544\ub2c8\ub77c, \uc0ac\ub78c\uc758 \uac00\uce58\ub97c \ub354\uc6b1 \ud655\uc7a5\ud558\ub294 \ub370 \uc788\uc2b5\ub2c8\ub2e4.<\/span><\/p>\n

          AI \ub3c4\uc785\uc744 \uc2dc\uc791\ud560 \uc900\ube44\uac00 \ub418\uc168\ub098\uc694? \uc774\ud574\uad00\uacc4\uc790\uc758 \uacf5\uac10\uc744 \uc774\ub04c\uc5b4\ub0b4\ub294 \ubc29\ubc95\uc744 \uc54c\uc544\ubcf4\ub824\uba74 \uc774 \uc804\uc790\ucc45 \u201c<\/span>AI \ube44\uc988\ub2c8\uc2a4 \ucf00\uc774\uc2a4 \uad6c\ucd95 \ubc29\ubc95<\/span><\/a>\u201d\uc744 \ud655\uc778\ud574 \ubcf4\uc138\uc694.<\/span><\/p>\n

          [\/vc_column_text][\/vc_column][\/vc_row][\/vc_section]<\/p>\n<\/div>","protected":false},"excerpt":{"rendered":"

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