{"id":577648,"date":"2025-06-18T02:28:41","date_gmt":"2025-06-18T09:28:41","guid":{"rendered":"https:\/\/www.genesys.com\/blog\/post\/cx%ec%97%90-%eb%8c%80%ed%95%9c-roi-%ec%a6%9d%eb%aa%85-%ea%b3%a0%ea%b0%9d-%ea%b2%bd%ed%97%98%ec%9d%84-%eb%b9%84%ec%a6%88%eb%8b%88%ec%8a%a4-%ea%b0%80%ec%b9%98%ec%97%90-%ec%97%b0%ea%b2%b0"},"modified":"2025-06-19T00:31:02","modified_gmt":"2025-06-19T07:31:02","slug":"proving-cx-roi-linking-customer-experience-to-business-value","status":"publish","type":"blog","link":"https:\/\/www.genesys.com\/ko-kr\/blog\/post\/proving-cx-roi-linking-customer-experience-to-business-value","title":{"rendered":"ROI\ub97c \uc99d\ub300\uc2dc\ud0a4\ub294 \uace0\uac1d \uacbd\ud5d8 \ud5a5\uc0c1 \ubc29\ubc95: CX\ub97c \ube44\uc988\ub2c8\uc2a4 \uac00\uce58\uc5d0 \uc5f0\uacb0\ud558\uae30"},"content":{"rendered":"<div class=\"wpb-content-wrapper\"><p>[vc_row][vc_column][vc_column_text css=&#8221;&#8221;]\uace0\uac1d \uacbd\ud5d8(CX)\uc740 \uae09\uaca9\ud55c \ubcc0\ud654\ub97c \uacaa\uace0 \uc788\uc2b5\ub2c8\ub2e4. \ube44\uc6a9 \uc13c\ud130\ub85c \uac04\uc8fc\ub418\uba70 \uc6b4\uc601 \ud6a8\uc728\uc131\uc5d0 \uc911\uc810\uc744 \ub454 \ucee8\ud0dd\uc13c\ud130\uc758 CX\ub294 \uc774\uc81c, \ube44\uc988\ub2c8\uc2a4 \uc131\uc7a5\uc744 \uc8fc\ub3c4\ud558\ub294 \uc804\ub7b5\uc801 \uc218\ub2e8\uc73c\ub85c \ubc1c\uc804\ud558\uace0 \uc788\uc2b5\ub2c8\ub2e4. \uc11c\ube44\uc2a4 \ub9ac\ub354\ub4e4\uc740 \uace0\uac1d\uacfc\uc758 \uc778\ud130\ub799\uc158\uc744 \ub9e4\ucd9c \uc131\uc7a5, \uace0\uac1d \ucda9\uc131\ub3c4, \ud3c9\uc0dd \uac00\uce58\uc640 \uac19\uc740 \uc8fc\uc694 \ube44\uc988\ub2c8\uc2a4 \uc131\uacfc\uc640 \uc5f0\uacb0 \uc9d3\uace0 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n<p>\uc774\ub7ec\ud55c \uc811\uadfc \ubc29\uc2dd\uc740 CX \uae30\ub2a5\uc758 \uc5ed\ud560\uc744 \uac15\ud654\ud558\uace0 \uc758\uc0ac \uacb0\uc815\uad8c\uc790\uc758 \uc9c0\uc9c0\ub97c \ud655\ubcf4\ud558\ub294 \ub370 \ub3c4\uc6c0\uc774 \ub429\ub2c8\ub2e4. \ub610\ud55c \ud0c1\uc6d4\ud55c \uace0\uac1d \uacbd\ud5d8\uc740 \uadf8\uc800 \uc88b\uae30\ub9cc \ud55c \uac83\uc774 \uc544\ub2c8\ub77c \uc9c0\uc18d \uac00\ub2a5\ud55c \uacbd\uc7c1 \uc6b0\uc704\ub97c \ud655\ubcf4\ud558\ub294 \ub370 \uae30\ubcf8\uc774 \ub41c\ub2e4\ub294 \ud3ed\ub113\uc740 \uc778\uc2dd\uc744 \ubc18\uc601\ud569\ub2c8\ub2e4.<\/p>\n<h2>\uc804\ub7b5\uc801 \ubcc0\ud654: \ud6a8\uc728\uc5d0\uc11c \uacf5\uac10\uc73c\ub85c!<\/h2>\n<p>\uc9c0\uae08\uaecf \ub9ce\uc740 CX \uc774\ub2c8\uc154\ud2f0\ube0c\uac00 \uc790\ub3d9\ud654\uc640 \uc6b4\uc601 \ud6a8\uc728\uc131\uc744 \ud1b5\ud55c &#8216;\ube44\uc6a9 \uc808\uac10&#8217;\uc5d0 \uc9d1\uc911\ud574 \uc654\uc2b5\ub2c8\ub2e4. \uc774\ub7ec\ud55c \ubaa9\ud45c\ub294 \uc5ec\uc804\ud788 \uc911\uc694\ud558\uc9c0\ub9cc, \uc9c4\ud654\ud558\ub294 \uace0\uac1d \ud658\uacbd\uc740 \ub354 \ub9ce\uc740 \uac83\uc744 \uc694\uad6c\ud569\ub2c8\ub2e4. \uae00\ub85c\ubc8c \uc124\ubb38\uc870\uc0ac \uc5f0\uad6c\uc5d0 \ub530\ub974\uba74, \uc18c\ube44\uc790\uc758 80% \uc774\uc0c1\uc774 <a href=\"https:\/\/www.genesys.com\/ko-kr\/resources\/state-of-cx\" target=\"_blank\" rel=\"noopener\">\ube0c\ub79c\ub4dc\uc758 \uac00\uce58\ub97c \uc11c\ube44\uc2a4 \ud488\uc9c8\uacfc \ub3d9\uc77c\uc2dc<\/a>\ud569\ub2c8\ub2e4. \uc18c\ube44\uc790\ub294 \uc810\uc810 \ub354 \uc790\uc2e0\uacfc \uacf5\uac10\ud558\ub294 \uc120\uc81c\uc801\uc774\uace0 \uac1c\uc778\ud654\ub41c \uc9c0\uc6d0\uc744 \uae30\ub300\ud569\ub2c8\ub2e4.<\/p>\n<p>\ubbf8\ub798 \uc9c0\ud5a5\uc801\uc778 \uc870\uc9c1\uc740 \uc774 \uac19\uc740 \ubcc0\ud654\uc5d0 \uc801\uadf9 \ub300\uc751\ud558\uace0 \uc788\uc2b5\ub2c8\ub2e4. <a href=\"https:\/\/www.genesys.com\/ko-kr\/blog\/post\/the-definitive-list-of-29-call-center-metrics-and-kpis\" target=\"_blank\" rel=\"noopener\">\ucd5c\ucd08 \ubb38\uc758 \uc2dc \ud574\uacb0\ub960 (FCR), \ud3c9\uade0 \ucc98\ub9ac \uc2dc\uac04(AHT)\uacfc \uac19\uc740 \ud2b8\ub79c\uc7ad\uc158 \uc9c0\ud45c\uc5d0 \ucd08\uc810\uc744 \ub9de\ucd94\ub294<\/a> \uac83 \uc774\uc0c1\uc758 \uc6c0\uc9c1\uc784\uc744 \ubcf4\uc774\uace0 \uc788\uc2b5\ub2c8\ub2e4. \uc774\ub4e4 \uc870\uc9c1\uc740 \uace0\uac1d\uc5d0\uac8c \uac00\uc7a5 \uc911\uc694\ud55c \uacb0\uacfc\uc640 \uad00\ub828\ub41c \uc9c0\ud45c\ub97c \ucd94\uc801\ud558\uace0 \uc788\uc73c\uba70, \uc774\ub294 \uad81\uadf9\uc801\uc73c\ub85c \ube44\uc988\ub2c8\uc2a4\uc5d0\ub3c4 \uc911\uc694\ud55c \uc9c0\ud45c\uac00 \ub429\ub2c8\ub2e4.<\/p>\n<p><a href=\"https:\/\/megan-burns.com\/\" target=\"_blank\" rel=\"noopener\">Experience Enterprises<\/a>\uc758 \uc124\ub9bd\uc790\uc774\uc790 \uc0ac\uc7a5\uc778 Megan Burns\ub294 <a href=\"https:\/\/www.genesys.com\/webinars\/cx-trends-in-2025-and-beyond?ost_tool=blog&#038;ost_campaign=ft-blog\" target=\"_blank\" rel=\"noopener\">\uc8fc\uc694 \uace0\uac1d \uacbd\ud5d8 \ud2b8\ub80c\ub4dc<\/a>\uc5d0 \ub300\ud55c \uc778\ud130\ubdf0\uc5d0\uc11c \uc774\ub807\uac8c \ub9d0\ud588\uc2b5\ub2c8\ub2e4. &#8220;\uace0\uac1d \uacbd\ud5d8\uc740 \ub354\uc6b1 \ud06c\uace0 \uad11\ubc94\uc704\ud558\uac8c \uc801\uc6a9\ub418\uace0 \uc788\uc2b5\ub2c8\ub2e4. \uae30\uc5c5\uc740 CX\uac00 \ud2b9\uc815 \ube44\uc988\ub2c8\uc2a4 \uc131\uacfc\ub97c \ucd09\uc9c4\ud558\uae30 \uc704\ud574 \uc124\uacc4 \ubc0f \uc0ac\uc6a9\ub420 \uc218 \uc788\ub294 \ud234\uc784\uc744 \uc54c\uace0 \uc788\uc2b5\ub2c8\ub2e4. \uc989, \ubb38\uc81c\ub97c \uc608\ubc29\ud558\ub294 \uac83\ubfd0\ub9cc \uc544\ub2c8\ub77c \ucda9\uc131\ub3c4\uc640 \uc0c8\ub85c\uc6b4 \ube44\uc988\ub2c8\uc2a4\ub97c \ucc3d\ucd9c\ud560 \uc218 \uc788\ub2e4\uace0 \ubcf4\uace0 \uc788\uc8e0.&#8221;<\/p>\n<h2>CX \ud22c\uc790\uc758 \ube44\uc988\ub2c8\uc2a4 \uc0ac\ub840<\/h2>\n<p>CX\uc640 \ube44\uc988\ub2c8\uc2a4 \uc131\uacfc \uac04\uc758 \uc5f0\uad00\uc131\uc740 \uba85\ud655\ud569\ub2c8\ub2e4. \uc608\ub97c \ub4e4\uba74 \ub2e4\uc74c\uacfc \uac19\uc2b5\ub2c8\ub2e4.<\/p>\n<p><strong>\uc5ec\uc815 \ucd5c\uc801\ud654<\/strong>: \uc870\uc0ac\uc5d0 \ucc38\uc5ec\ud55c \uc804 \uc138\uacc4 CX \ub9ac\ub354 \uc911 70%\ub294 <a href=\"http:\/\/www.genesys.com\/ko-kr\/resources\/customer-experience-in-the-age-of-ai?ost_tool=blog&amp;ost_campaign=ft-blog\" target=\"_blank\" rel=\"noopener\">\uace0\uac1d \uacbd\ud5d8\uc5d0 AI\ub97c \ud65c\uc6a9<\/a>\ud558\uba74 \uc18c\ube44\uc790\uc5d0\uac8c \uacf5\uac10\ud558\ub294 \uc5ec\uc815\uc744 \uc81c\uacf5\ud558\ub294 \ub370 \ub3c4\uc6c0\uc774 \ub41c\ub2e4\uace0 \ub2f5\ud588\uc2b5\ub2c8\ub2e4.<\/p>\n<p><strong>\uc218\uc775 \ud5a5\uc0c1:<\/strong> \uc870\uc0ac\uc5d0 \ucc38\uc5ec\ud55c \uc804 \uc138\uacc4 \uc18c\ube44\uc790 \uc911 \uc57d 3\/4\uc774 \uc778\ud130\ub799\uc158\uc744 \uc9c0\uc18d\uc801\uc73c\ub85c \uac1c\uc778\ud654\ud558\ub294 \ube0c\ub79c\ub4dc\uc5d0\uc11c <a href=\"http:\/\/www.genesys.com\/ko-kr\/resources\/customer-experience-in-the-age-of-ai?ost_tool=blog&amp;ost_campaign=ft-blog\" target=\"_blank\" rel=\"noopener\">\ub354 \ub9ce\uc774, \ub354 \uc790\uc8fc \uad6c\ub9e4<\/a>\ud558\uace0, \ud574\ub2f9 \ube0c\ub79c\ub4dc\ub97c \uc8fc\ubcc0\uc5d0 \ucd94\ucc9c\ud560 \uc758\ud5a5\uc774 \uc788\ub2e4\uace0 \ub2f5\ud588\uc2b5\ub2c8\ub2e4. CX \ub9ac\ub354\uc758 57%\ub294 CX\uc5d0 AI\ub97c \uc0ac\uc6a9\ud558\uba74 <a href=\"http:\/\/www.genesys.com\/ko-kr\/resources\/customer-experience-in-the-age-of-ai?ost_tool=blog&amp;ost_campaign=ft-blog\" target=\"_blank\" rel=\"noopener\">\uc7ac\ubb34 \uc2e4\uc801\uc774 \ud5a5\uc0c1<\/a>\ub420 \uac83\uc73c\ub85c \uc608\uc0c1\ud569\ub2c8\ub2e4.<\/p>\n<p><strong>\uc6b4\uc601 \ube44\uc6a9 \uc808\uac10:<\/strong> \uc790\ub3d9\ud654 \ubc0f AI \uae30\ubc18 \ud234\uc744 \ud1b5\ud574 \uc6cc\ud06c\ud50c\ub85c\uc6b0\ub97c \uac04\uc18c\ud654\ud568\uc73c\ub85c\uc368 \uc0c1\ub2f4\uc0ac\ub294 \ubcf4\ub2e4 \ub9ce\uc740 \uac00\uce58\ub97c \ucc3d\ucd9c\ud558\ub294 \uc778\ud130\ub799\uc158\uc5d0 \uc9d1\uc911\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n<p>\uc774\ub7ec\ud55c \uc778\uc0ac\uc774\ud2b8\ub294 CX\ub97c \ud1b5\ud574 \ub9ce\uc740 \uc7ac\uc815\uc801 \uc774\uc810\uc744 \uc5bb\uc744 \uc218 \uc788\uc74c\uc744 \uc758\ubbf8\ud569\ub2c8\ub2e4. \uadf8\ub7ec\ub098 \ub9ce\uc740 \uc870\uc9c1\uc774 CX \ud22c\uc790 \uac00\uce58\ub97c \uce21\uc815 \ubc0f \uc804\ub2ec\ud558\ub294 \ub370 \uc5ec\uc804\ud788 \uc5b4\ub824\uc6c0\uc744 \uacaa\uace0 \uc788\uc2b5\ub2c8\ub2e4. \uace0\uac1d \uacbd\ud5d8 \uc774\ub2c8\uc154\ud2f0\ube0c\uc640 \ube44\uc988\ub2c8\uc2a4 \uac00\uce58\ub97c \ud6a8\uacfc\uc801\uc73c\ub85c \uc5f0\uacb0\ud558\ub824\uba74 \ub2e4\uc74c 5\uac00\uc9c0 \ub2e8\uacc4\uc5d0 \ub530\ub77c\ubcf4\uc138\uc694.<\/p>\n<h3 class=\"h4\">1. CX \uc9c0\ud45c\ub97c \ube44\uc988\ub2c8\uc2a4 \ubaa9\ud45c\uc5d0 \ub9de\ucd94\uc138\uc694<\/h3>\n<p>\uace0\uac1d \uacbd\ud5d8 \uc9c0\ud45c\ub97c \uc911\uc694\ud55c \ube44\uc988\ub2c8\uc2a4 \ubaa9\ud45c\uc5d0 \ub9e4\ud551\ud569\ub2c8\ub2e4. \uac00\ub839 \uc11c\ube44\uc2a4 \ube44\uc6a9\uacfc \uac19\uc740 \uc9c0\ud45c\ub97c \uc218\uc775\uc131\uacfc \uc5f0\uacb0\ud558\uace0, \uace0\uac1d \ucda9\uc131\ub3c4 \ubc0f \ud3c9\uc0dd \uac00\uce58\ub97c \ub9e4\ucd9c \uc131\uc7a5\uacfc \uc5f0\uad00\uc2dc\ud0a4\uac70\ub098, \uc9c1\uc6d0 \ub9cc\uc871\ub3c4 \uc810\uc218\ub97c \uace0\uac1d \ub9cc\uc871\ub3c4 \ubc0f \uc9c0\ud45c\uc5d0 \ub9de\ucda5\ub2c8\ub2e4. \uc774\ub97c \ud1b5\ud574 CX \ub9ac\ub354\ub294 \uc790\uc0ac \uc774\ub2c8\uc154\ud2f0\ube0c\uac00 \ubbf8\uce58\ub294 \uc7ac\uc815\uc801 \uc601\ud5a5\uc744 \uacbd\uc601\uc9c4\uc5d0\uac8c \uba85\ud655\ud558\uac8c \uc124\uba85\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n<h3 class=\"h4\">2. \ud574\uacb0\ud574\uc57c \ud560 \ube44\uc988\ub2c8\uc2a4 \ubb38\uc81c\ub85c \uc2dc\uc791\ud558\uc138\uc694<\/h3>\n<p>\ubaa9\ud45c\ub97c \uc815\uc758\ud558\uace0 CX \uc774\ub2c8\uc154\ud2f0\ube0c\uc5d0 \ub300\ud55c \ube44\uc988\ub2c8\uc2a4 \uc0ac\ub840\ub97c \uad6c\uc131\ud558\ub294 \uae30\uc874 \uc811\uadfc \ubc29\uc2dd\uc744 \ub4a4\uc9d1\uc5b4, \ud574\uacb0\ud574\uc57c \ud560 \ubb38\uc81c\ub97c \uc815\uc758\ud558\ub294 \uac83\ubd80\ud130 \uc2dc\uc791\ud569\ub2c8\ub2e4. Burns\ub294 \uc6e8\ube44\ub098 \uc778\ud130\ubdf0\uc5d0\uc11c \uc774\ub807\uac8c \ub9d0\ud588\uc2b5\ub2c8\ub2e4. &#8220;\ub9ce\uc740 \ub9ac\ub354\uac00 &#8216;\ube44\uc988\ub2c8\uc2a4 \uc0ac\ub840\ub97c \uc5b4\ub5bb\uac8c \uc99d\uba85\ud560 \uc218 \uc788\uc744\uae4c?&#8217;\ub77c\uace0 \ubb3b\ub294 \ub300\uc2e0, \uc0c1\ud669\uc744 \ub4a4\uc9d1\uc5b4 &#8216;\uace0\uac1d \uc720\uc9c0\uc728\uc744 \ub192\uc774\uac70\ub098 \uc81c\ud488 \uc0ac\uc6a9\uc744 \ub298\ub9ac\ub294 \uac83\uc774 \ubaa9\ud45c\uc778 \uacbd\uc6b0, \uc774\ub97c \uc704\ud574 \uace0\uac1d \uacbd\ud5d8\uc744 \uc5b4\ub5bb\uac8c \ubc14\uafc0 \uc218 \uc788\uc744\uae4c?&#8217;\ub77c\uace0 \ubb3b\uc2b5\ub2c8\ub2e4.&#8221;<\/p>\n<h3 class=\"h4\">3. \uace0\uae09 \ubd84\uc11d\uc744 \ud65c\uc6a9\ud558\uc138\uc694<\/h3>\n<p>AI \uae30\ubc18\uc758 <a href=\"https:\/\/www.genesys.com\/ko-kr\/blog\/post\/unlock-the-value-of-contact-center-speech-and-text-analytics-software\" target=\"_blank\" rel=\"noopener\">\ubd84\uc11d \ud234<\/a>\uc744 \ud1b5\ud574 CX\uc640 \ube44\uc988\ub2c8\uc2a4 \uacb0\uacfc \uac04\uc758 \uc5f0\uacb0 \uace0\ub9ac\ub97c \ucc3e\uc744 \uc218 \uc788\uc2b5\ub2c8\ub2e4. \uc608\uce21 \ubaa8\ub378\uc740 \ud2b9\uc815 CX \uc774\ub2c8\uc154\ud2f0\ube0c\uac00 \uc774\ud0c8 \uac10\uc18c, \uace0\uac1d\ub2f9 \uc218\uc775 \uc99d\uac00 \ub4f1\uc758 \uc9c0\ud45c\uc5d0 \ubbf8\uce58\ub294 \uc601\ud5a5\uc744 \uc608\uce21\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4. AI \uae30\ubc18 \uc5ec\uc815 \uad00\ub9ac \uc194\ub8e8\uc158\uc744 \uc0ac\uc6a9\ud558\uba74 \uc778\ud130\ub799\uc158\uc744 \uac04\uc18c\ud654\ud558\uace0 \uc7a5\uc560\ubb3c\uc744 \uc81c\uac70\ud558\uc5ec \uace0\uac1d \ub9cc\uc871\ub3c4\ub97c \ub192\uc774\uace0 \uc11c\ube44\uc2a4 \ube44\uc6a9\uc744 \uc808\uac10\ud560 \uae30\ud68c\ub97c \ucc3e\uc744 \uc218 \uc788\uc2b5\ub2c8\ub2e4. \uc870\uc0ac\uc5d0 \ucc38\uc5ec\ud55c CX \ub9ac\ub354\uc758 60% \uac00\uae4c\uc774\ub294 \uace0\uac1d \uacbd\ud5d8\uc5d0 AI\ub97c \ub3c4\uc785\ud558\uc5ec <a href=\"http:\/\/www.genesys.com\/ko-kr\/resources\/customer-experience-in-the-age-of-ai\" target=\"_blank\" rel=\"noopener\">\uace0\uac1d \ucda9\uc131\ub3c4\uc640 \ud3c9\uc0dd \uac00\uce58\ub97c \ub192\uc77c \uc218<\/a> \uc788\uc73c\ub9ac\ub77c \uc804\ub9dd\ud569\ub2c8\ub2e4. \ub098\uc544\uac00 42%\ub294 \uac00\uc7a5 \uc911\uc694\ud55c \uc804\ub7b5\uc801 CX \uc6b0\uc120\uc21c\uc704 \uc911 \ud558\ub098\ub85c \uc2e4\uc2dc\uac04 \uc778\uc0ac\uc774\ud2b8, \ubd84\uc11d \ubc0f \ud1b5\uacc4\ub97c \uc704\ud55c \ub370\uc774\ud130 \uc5ed\ub7c9 \uac15\ud654\ub97c \uaf3d\uc558\uc2b5\ub2c8\ub2e4.<\/p>\n<h3 class=\"h4\">4. \uc9c1\uc6d0 \uacbd\ud5d8(EX)\uc744 \ucd5c\uc801\ud654\ud558\uc138\uc694<\/h3>\n<p>\uc6d0\ud65c\ud55c \uc9c1\uc6d0 \uacbd\ud5d8\uc740 \ud0c1\uc6d4\ud55c CX\uc758 \ub4e0\ub4e0\ud55c \ud1a0\ub300\uc785\ub2c8\ub2e4. \uc9c1\uad00\uc801\uc778 \ud234\uacfc \uc2e4\uc2dc\uac04 \uc778\uc0ac\uc774\ud2b8\ub97c \uac16\ucd94\uace0 \ub9de\ucda4\ud615 \ucf54\uce6d\uc744 \ubc1b\uc740 \uc9c1\uc6d0\uc740 \uace0\uac1d\uc774 \ubc14\ub77c\ub294 \uacf5\uac10\ud558\ub294 \uc11c\ube44\uc2a4\ub97c \ubcf4\ub2e4 \ud6a8\uacfc\uc801\uc73c\ub85c \uc81c\uacf5\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4. \uace0\uae09 \uc6cc\ud06c\ud3ec\uc2a4 \uc778\uac8c\uc774\uc9c0\uba3c\ud2b8 \uc194\ub8e8\uc158\uc744 \uac16\ucd94\uba74 \uc774\uc9c1\ub960\uc744 \ub0ae\ucd94\uace0 \uc0dd\uc0b0\uc131\uc744 \uac1c\uc120\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4. \uc870\uc0ac\uc5d0 \ucc38\uc5ec\ud55c \uc870\uc9c1\uc758 \uc808\ubc18 \uac00\uae4c\uc774\uac00 \uc774\ubbf8 WEM\uacfc \uc0c1\ub2f4\uc0ac \uc9c0\uc6d0\uc744 \uc0ac\uc6a9\ud558\uace0 \uc788\uc73c\uba70, \uc57d 1\/4\uc740 \ud5a5\ud6c4 18\uac1c\uc6d4 \ub0b4\uc5d0 \ud574\ub2f9 \ud234\uc744 \ucd94\uac00\ud560 \uacc4\ud68d\uc785\ub2c8\ub2e4. \uc774\ub7ec\ud55c \uacc4\ud68d\uc740 \uc9c1\uc6d0 \uacbd\ud5d8\uc744 \uac04\uc18c\ud654\ud558\uace0 \uc0c1\ub2f4\uc0ac\uac00 \uace0\uac1d\uc758 \uc694\uad6c\uc640 \uae30\ub300\uce58\uc5d0 \ub354 \uc798 \ubd80\uc751\ud558\ub3c4\ub85d \ud558\ub294 \ub370 \ud544\uc218\uc785\ub2c8\ub2e4.<\/p>\n<p>\uc870\uc0ac\uc5d0 \ucc38\uc5ec\ud55c CX \ub9ac\ub354 \uc911 2\/3\ub294 <a href=\"http:\/\/www.genesys.com\/ko-kr\/resources\/customer-experience-in-the-age-of-ai?ost_tool=blog&amp;ost_campaign=ft-blog\" target=\"_blank\" rel=\"noopener\">AI \ub3c4\uc785\uc774 \ud655\ub300<\/a>\ub418\uba74 CX \uc9c1\uc6d0\uc758 \ucc38\uc5ec\ub3c4\uac00 \ub192\uc544\uc9c8 \uac83\uc774\ub77c\uace0 \ub2f5\ud588\uc2b5\ub2c8\ub2e4. 60%\ub294 \uc870\uc9c1\uc5d0\uc11c AI\ub97c \ud65c\uc6a9\ud558\uba74 \ud5a5\ud6c4 1~3\ub144 \ub3d9\uc548 \uc288\ud37c\ubc14\uc774\uc800, \ud488\uc9c8 \uad00\ub9ac\uc790, \uae30\ud68d\uc790\uac00 \ub354 \ub2a5\ub960\uc801\uc774\uace0 \ud6a8\uacfc\uc801\uc73c\ub85c \uc77c\ud560 \uc218 \uc788\uc73c\ub9ac\ub77c \uae30\ub300\ud569\ub2c8\ub2e4. \uc774 \ubaa8\ub450\uac00 \uc9c1\uc6d0 \uc720\uc9c0\uc728\uc744 \ub192\uc774\uace0 \uc774\uc9c1\uacfc \uad00\ub828\ub41c \ube44\uc6a9\uc744 \ub0ae\ucda5\ub2c8\ub2e4.<\/p>\n<h3 class=\"h4\">5. \uace0\uac1d \ub300\ud654 \ubc0f \uc778\uc0ac\uc774\ud2b8\ub97c \uc804\ub7b5\uc801\uc73c\ub85c \ud65c\uc6a9\ud558\uc138\uc694<\/h3>\n<p>\uc11c\ube44\uc2a4 \uc778\ud130\ub799\uc158\uc740 \ubcf4\ub2e4 \uad11\ubc94\uc704\ud55c \ube44\uc988\ub2c8\uc2a4 \uc804\ub7b5\uc744 \uc218\ub9bd\ud558\ub294 \ub370 \ub3c4\uc6c0\uc774 \ub418\ub294 \uc778\uc0ac\uc774\ud2b8\uc758 \ubcf4\uace0\uc785\ub2c8\ub2e4. &#8220;\ud2b9\uc815 \ubb38\uc81c\uc5d0 \uad00\ud574 \uace0\uac1d\uacfc \ub17c\uc758\ud558\ub2e4 \ubcf4\uba74 \ud574\ub2f9 \ubb38\uc81c\ubcf4\ub2e4 \ub354 \ud06c\uace0 \uad11\ubc94\uc704\ud55c \ub0b4\uc6a9\uc744 \ud30c\uc545\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4. \uc774\ub7ec\ud55c \uc778\uc0ac\uc774\ud2b8\ub97c \ubcf4\ub2e4 \uc804\ub7b5\uc801\uc73c\ub85c \ud65c\uc6a9\ud560 \uc218\ub85d \uc815\ubcf4\uc758 \uac00\uce58\ub294 \ub192\uc544\uc9c0\uc8e0&#8221;\ub77c\uace0 Burns\ub294 \uc124\uba85\ud569\ub2c8\ub2e4.<\/p>\n<p>\uc778\uc0ac\uc774\ud2b8\ub97c \ud3ed\ub113\uac8c \uacf5\uc720\ud568\uc73c\ub85c\uc368 \ube44\uc6a9\uc744 \uc808\uac10\ud558\uace0 \ube44\uc988\ub2c8\uc2a4 \uc131\uacfc\ub97c \ub192\uc77c \uc218 \uc788\ub294 \ubc29\uc2dd\uc73c\ub85c \uace0\uac1d \uacbd\ud5d8\uc744 \uac1c\uc120\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4. \uc77c\ub840\ub85c \uc870\uc0ac\uc5d0 \ucc38\uc5ec\ud55c CX \ub9ac\ub354\uc758 40%\ub294 <a href=\"https:\/\/www.genesys.com\/ko-kr\/resources\/state-of-cx\">\ud1b5\ud569 \ub370\uc774\ud130 \ubc0f \ubd84\uc11d\uc758 \ubd80\uc871<\/a>\uc774 \uace0\uac1d \uacbd\ud5d8 \uac1c\uc120\uc744 \ubc29\ud574\ud55c\ub2e4\uace0 \ub9d0\ud569\ub2c8\ub2e4.<\/p>\n<h2>\ube44\uc988\ub2c8\uc2a4\uc758 \ud544\uc218 \uc694\uc18c\uac00 \ub41c CX<\/h2>\n<p>\uc624\ub298\ub0a0\ucc98\ub7fc \uacbd\uc7c1\uc774 \uce58\uc5f4\ud55c \ud658\uacbd\uc5d0\uc11c \ucc28\ubcc4\ud654\ub41c \uacbd\uc7c1\ub825\uc744 \uac16\ucd94\uace0 \uc720\uc9c0\ud558\ub824\uba74 \ud0c1\uc6d4\ud55c \uace0\uac1d \uacbd\ud5d8\uc744 \uc77c\uad00\ub418\uac8c \uc81c\uacf5\ud574\uc57c\ub9cc \ud569\ub2c8\ub2e4. CX\ub97c \ube44\uc988\ub2c8\uc2a4 \uc131\uacfc\uc640 \uc5f0\uacb0\ud568\uc73c\ub85c\uc368 CX \uc870\uc9c1\uc744 \ube44\uc6a9 \uc13c\ud130\uac00 \uc544\ub2cc, \uae30\uc5c5\uc758 \uc131\uc7a5 \uc5d4\uc9c4\uc73c\ub85c \ud0c8\ubc14\uafc8\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4. \uc774 \uae30\ud68c\ub97c \uc798 \uc0b4\ub9ac\ub294 \uc11c\ube44\uc2a4 \ub9ac\ub354\ub294 \uace0\uac1d \ucda9\uc131\ub3c4\ub97c \ub192\uc77c \ubfd0\ub9cc \uc544\ub2c8\ub77c \uacbd\uc601\uc9c4\uc758 \uc9c0\uc9c0\ub97c \uc5bb\uc5b4 \ube44\uc988\ub2c8\uc2a4 \uc131\uacf5\uc744 \uc774\ub04c \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n<p><a href=\"https:\/\/www.genesys.com\/ko-kr\/resources\/2025-ai-contact-center-trend-report\">&#8216;2025 \uad6d\ub0b4 AI \ucee8\ud0dd\uc13c\ud130 \ud2b8\ub80c\ub4dc \ubcf4\uace0\uc11c<\/a>&#8216;\uc5d0\uc11c \uad6d\ub0b4 IT, \ucee8\ud0dd\uc13c\ud130 \ubc0f \uace0\uac1d \uacbd\ud5d8 \uc804\ubb38\uac00\ub4e4\uc774 \ub9d0\ud558\ub294 CX &amp; EX \ud2b8\ub80c\ub4dc\uc5d0 \ub300\ud574 \uc790\uc138\ud788 \uc54c\uc544\ubcf4\uc138\uc694.[\/vc_column_text][\/vc_column][\/vc_row]<\/p>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>[vc_row][vc_column][vc_column_text css=&#8221;&#8221;]\uace0\uac1d \uacbd\ud5d8(CX)\uc740 \uae09\uaca9\ud55c \ubcc0\ud654\ub97c \uacaa\uace0 \uc788\uc2b5\ub2c8\ub2e4. \ube44\uc6a9 \uc13c\ud130\ub85c \uac04\uc8fc\ub418\uba70 \uc6b4\uc601 \ud6a8\uc728\uc131\uc5d0 \uc911\uc810\uc744 \ub454 \ucee8\ud0dd\uc13c\ud130\uc758 CX\ub294 \uc774\uc81c, \ube44\uc988\ub2c8\uc2a4 \uc131\uc7a5\uc744 \uc8fc\ub3c4\ud558\ub294 \uc804\ub7b5\uc801 \uc218\ub2e8\uc73c\ub85c \ubc1c\uc804\ud558\uace0 \uc788\uc2b5\ub2c8\ub2e4. \uc11c\ube44\uc2a4 \ub9ac\ub354\ub4e4\uc740 \uace0\uac1d\uacfc\uc758 \uc778\ud130\ub799\uc158\uc744 \ub9e4\ucd9c \uc131\uc7a5, \uace0\uac1d \ucda9\uc131\ub3c4, \ud3c9\uc0dd \uac00\uce58\uc640 \uac19\uc740 \uc8fc\uc694 \ube44\uc988\ub2c8\uc2a4 \uc131\uacfc\uc640 \uc5f0\uacb0 \uc9d3\uace0 \uc788\uc2b5\ub2c8\ub2e4. \uc774\ub7ec\ud55c \uc811\uadfc \ubc29\uc2dd\uc740 CX \uae30\ub2a5\uc758 \uc5ed\ud560\uc744 \uac15\ud654\ud558\uace0 \uc758\uc0ac \uacb0\uc815\uad8c\uc790\uc758 \uc9c0\uc9c0\ub97c \ud655\ubcf4\ud558\ub294 \ub370 \ub3c4\uc6c0\uc774 \ub429\ub2c8\ub2e4. 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