{"id":560310,"date":"2025-05-01T19:46:43","date_gmt":"2025-05-02T02:46:43","guid":{"rendered":"https:\/\/www.genesys.com\/?post_type=blog&#038;p=560310"},"modified":"2025-05-01T19:47:44","modified_gmt":"2025-05-02T02:47:44","slug":"elevate-cx-in-financial-services-with-an-ai-platform","status":"publish","type":"blog","link":"https:\/\/www.genesys.com\/ko-kr\/blog\/post\/elevate-cx-in-financial-services-with-an-ai-platform","title":{"rendered":"AI \ud50c\ub7ab\ud3fc\uc73c\ub85c \uae08\uc735<br>\uc11c\ube44\uc2a4 \ubd80\ubb38\uc758 CX \ud5a5\uc0c1"},"content":{"rendered":"<div class=\"wpb-content-wrapper\"><p>[vc_row][vc_column][vc_column_text css=&#8221;&#8221;]\uae08\uc735 \uc11c\ube44\uc2a4 \uc0b0\uc5c5\uc740 \uc77c\ubc18 \uc2dc\uc911 \uc740\ud589, \ud22c\uc790 \uc740\ud589, \uc790\uc0b0 \uad00\ub9ac \ub4f1 \ub2e4\uc591\ud55c \ubd84\uc57c\uc5d0 \uac78\uccd0 \uc788\uc2b5\ub2c8\ub2e4. \uae08\uc735 \uc11c\ube44\uc2a4 \uae30\uc5c5\uc740 \uae30\uc220\uc5d0 \ud22c\uc790\ud568\uc73c\ub85c\uc368 \uc131\uc7a5\uc744 \uc774\uc5b4\uac11\ub2c8\ub2e4. \uc5b4\ub5a4 \uae08\uc735\uc0ac\ub294 \uc790\uc0ac\uc758 \ube44\uc988\ub2c8\uc2a4\ub97c &#8216;\uc740\ud589\uc774 \uc5f0\uacc4\ub41c \uae30\uc220 \ud68c\uc0ac&#8217;\ub85c \ubb18\uc0ac\ud558\uae30\ub3c4 \ud569\ub2c8\ub2e4. \ud604\uc7ac, \uae08\uc735 \uc11c\ube44\uc2a4 \uae30\uc5c5\ub4e4\uc740 \uace0\uae09 \uace0\uac1d \uacbd\ud5d8(CX) \uae30\uc220\uc5d0 \uc9d1\uc911 \ud22c\uc790\ud558\uace0 \uc788\uc2b5\ub2c8\ub2e4. CX\ub294 \ube44\uc988\ub2c8\uc2a4 \uc131\uc7a5\uc744 \ucd09\uc9c4\ud558\uace0 \ubcc0\ud654\ud558\ub294 \uace0\uac1d \uae30\ub300\uce58\ub97c \ucda9\uc871\ud558\uae30 \uc704\ud55c \ud575\uc2ec \uae30\uc220\uc774\uae30 \ub54c\ubb38\uc785\ub2c8\ub2e4.<\/p>\n<p>\ud558\uc9c0\ub9cc CX \uae30\uc220\uc758 \uc7a5\uc810\uacfc \ud61c\ud0dd\uc744 \uc628\uc804\ud788 \ub204\ub9ac\uae30 \uc704\ud574\uc11c\ub294 \uae30\uc220 \ub3c4\uc785 \uc2dc \ub9ce\uc740 \uac83\uc744 \uace0\ub824\ud574\uc57c \ud569\ub2c8\ub2e4. \uc608\ub97c \ub4e4\uc5b4 \uae30\uc900\uc73c\ub85c \uc11c\ube44\uc2a4\ud615 \ucee8\ud0dd\uc13c\ud130 \ud50c\ub7ab\ud3fc\uc744 \ud3c9\uac00\ud560 \ub54c\ub294 AI \uae30\ubc18 \uac1c\uc778\ud654, \uc6cc\ud06c\ud3ec\uc2a4 \uc778\uac8c\uc774\uc9c0\uba3c\ud2b8 \uad00\ub9ac(WEM), \uaddc\uc815 \uc900\uc218 \ub4f1\uc744 \ud3c9\uac00 \ub9ac\uc2a4\ud2b8\uc5d0 \uc62c\ub9ac\ub294 \uac83\uc774 \uc88b\uc2b5\ub2c8\ub2e4. \uc11c\ube44\uc2a4\ud615 \ucee8\ud0dd\uc13c\ud130 \ud50c\ub7ab\ud3fc\uc758 \ubaa8\ub4e0 \uac83\uc744 \uc54c\uc544\ubd05\ub2c8\ub2e4.<\/p>\n<h2>\uace0\uac1d \uae30\ub300\uce58\uc758 \ubcc0\ud654<\/h2>\n<p>\uae00\ub85c\ubc8c \uae30\uc220 \ube0c\ub79c\ub4dc\uac00 \uac04\ud3b8\ud558\uace0\ub3c4 \uc2a4\ub9c8\ud2b8\ud55c \uc140\ud504 \uc11c\ube44\uc2a4 \uace0\uac1d \uacbd\ud5d8\uc744 \uc81c\uacf5\ud558\uba74\uc11c \uace0\uac1d\uc740 \uae08\uc735 \uc11c\ube44\uc2a4\uc5d0\uc11c\ub3c4 \uadf8\uc640 \uac19\uc740 \uc218\uc900\uc758 \uacbd\ud5d8\uc744 \uae30\ub300\ud569\ub2c8\ub2e4. \uc608\ub97c \ub4e4\uc5b4, \uc740\ud589 \uc11c\ube44\uc2a4\uc5d0\uc11c \ub514\uc9c0\ud138 \uc6b0\uc120 \uc778\ud130\ub799\uc158\uc5d0 \ub300\ud55c \uc218\uc694\uac00 \ub192\uc544\uc9c0\uba74\uc11c ATM, \uc740\ud589 \uc9c0\uc810, \uc6f9\uc0ac\uc774\ud2b8\ub97c \ucc3e\ub294 \uc0ac\ub78c\uc740 \uc904\uc5b4\ub4e0 \ubc18\uba74 \ubaa8\ubc14\uc77c \uc571 \uc0ac\uc6a9\ub7c9\uc740 \uacc4\uc18d \uc99d\uac00\ud588\uc2b5\ub2c8\ub2e4.<\/p>\n<p>2024 Genesys <a href=\"https:\/\/www.genesys.com\/ko-kr\/resources\/generationaldynamics?ost_tool=blog&#038;ost_campaign=ft-blog\" target=\"_blank\" rel=\"noopener\">&#8216;\uc138\ub300\ubcc4 \uc2dc\uc120\uc73c\ub85c \uc54c\uc544\ubcf4\ub294 \uacbd\ud5d8 \uacbd\uc81c \uc2dc\ub300\uc758 \ube45 \ud78c\ud2b8&#8217;<\/a>\u00a0\ubcf4\uace0\uc11c\uc5d0\ub3c4 \uc774 \uac19\uc740 \ubcc0\ud654\uac00 \ubc18\uc601\ub418\uc5b4 \uc788\uc2b5\ub2c8\ub2e4. \ubcf4\uace0\uc11c\uc5d0 \ub530\ub974\uba74, \uc124\ubb38\uc5d0 \uc751\ub2f5\ud55c Z\uc138\ub300\uc758 53%\uc640 \ubc00\ub808\ub2c8\uc5bc \uc138\ub300\uc758 63%\uac00 \ucc57\ubd07\uacfc \uac19\uc740 \uc140\ud504 \uc11c\ube44\uc2a4 \ub3c4\uad6c\ub97c \uc120\ud638\ud569\ub2c8\ub2e4. \uc774\ub294 X\uc138\ub300 \ubc0f \ubca0\uc774\ube44\ubd90 \uc138\ub300\ubcf4\ub2e4 15%p \ub192\uc740 \uc218\uce58\uc785\ub2c8\ub2e4.<\/p>\n<p>\ubcc0\ud654\ud558\ub294 \uace0\uac1d \uae30\ub300\uce58\ub97c \ucda9\uc871\ud558\ub824\uba74 \uc138\ub300\ubcc4 \uc11c\ube44\uc2a4 \uc120\ud638\ub3c4\ub97c \ud30c\uc545\ud558\ub294 \uac83\uc774 \uc911\uc694\ud569\ub2c8\ub2e4. \uac00\uc0c1 \uc0c1\ub2f4\uc0ac, \ubd07 \ub4f1\uc758 \ub514\uc9c0\ud138 \uae30\uc220\uacfc \uacbd\ud5d8\uc744 \uc120\ud638\ud558\ub294 \uc80a\uc740 \uace0\uac1d\uce35\uc744 \uc704\ud55c \uc11c\ube44\uc2a4\ub97c \uace0\ub824\ud558\uc138\uc694.<\/p>\n<p>\ub514\uc9c0\ud138 \uc11c\ube44\uc2a4\uc758 \ubc94\uc704\ub97c \ub113\ud788\uba74 \uc9c1\uc6d0\ub4e4\uc740 \ud558\uc774\ube0c\ub9ac\ub4dc \uc811\uadfc \ubc29\uc2dd\uc744 \uc120\ud638\ud558\ub294 \ub2e4\ub978 \uc5f0\ub839\uce35\uc758 \uace0\uac1d\uc5d0 \uc9d1\uc911\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4. \ubb3c\ub860, \ub514\uc9c0\ud138 \uacbd\ud5d8\uc744 \ub4b7\uc804\uc5d0 \ub450\ub294 \uac83\uc740 \uc544\ub2d9\ub2c8\ub2e4. \ub514\uc9c0\ud138 \uacbd\ud5d8\uacfc \uc2e4\uc2dc\uac04 \uc0c1\ub2f4\uc0ac\uc758 \uc9c0\uc6d0\uc744 \uacb0\ud569\ud558\uc5ec \ubcf5\uc7a1\ud55c \uc9c8\ubb38\uacfc \uc6b0\ub824\uc5d0 \ud574\uacb0\ucc45\uc744 \uc81c\uc2dc\ud558\uace0 \ucc38\uc5ec\ub97c \uc720\ub3c4\ud569\ub2c8\ub2e4.<\/p>\n<p>\uace0\uac1d \uc11c\ube44\uc2a4 \ub2c8\uc988\uac00 \uc0c1\ud669\uc5d0 \ub530\ub77c \uc5b4\ub5bb\uac8c \ub2ec\ub77c\uc9c0\ub294\uc9c0 \uace0\ub824\ud558\uc138\uc694. \uacc4\uc88c \uc218\uc218\ub8cc\uc640 \uac19\uc740 \uac04\ub2e8\ud55c \uc9c8\ubb38\uc774 \uc788\ub294 \uace0\uac1d\uc740 \uc740\ud589 \ubaa8\ubc14\uc77c \uc571\uc744 \ud1b5\ud574 \uc0c1\ub2f4\uc0ac\uc640 \ube60\ub974\uac8c \ucc44\ud305\ud558\ub294 \uac83\uc744 \uc120\ud0dd\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4. \ubc18\ub300\ub85c \uc740\ud1f4 \uc800\ucd95\uc5d0 \ub300\ud55c \uc870\uc5b8\uc774 \ud544\uc694\ud55c \uace0\uac1d\uc740 \uc7ac\ubb34 \ucee8\uc124\ud134\ud2b8\uc640 \uc601\uc0c1 \ud1b5\ud654\ub97c \uc6d0\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n<p>\uc774\ub7ec\ud55c \uc11c\ube44\uc2a4 \ubaa8\ub378\uc744 \uc9c0\uc6d0\ud558\ub294 \ud50c\ub7ab\ud3fc\uc744 \uc0ac\uc6a9\ud558\uba74 \uae08\uc735 \uc11c\ube44\uc2a4 \uae30\uc5c5\uc740 \uc720\uc5f0\ud558\uace0 \uac1c\uc778\ud654\ub41c \uacbd\ud5d8\uc744 \uc81c\uacf5\ud558\uc5ec \uace0\uac1d \ub9cc\uc871\ub3c4, \ucda9\uc131\ub3c4, \ube44\uc988\ub2c8\uc2a4 \uc131\uacfc\ub97c \uac1c\uc120\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n<h2>CX \ucc44\ub110 \uc735\ud569\uc73c\ub85c ROI \uc99d\ub300<\/h2>\n<p>\uae08\uc735 \uc11c\ube44\uc2a4\uc5d0\uc11c \ub300\uba74 \uace0\uac1d \uc11c\ube44\uc2a4\ub294 \uc5ec\uc804\ud788 \uc911\uc694\ud569\ub2c8\ub2e4. \ud558\uc9c0\ub9cc \ucd5c\uadfc \ub4e4\uc5b4 \ub300\uba74 \uacbd\ud5d8\uacfc \ub514\uc9c0\ud138 \uacbd\ud5d8\uc758 \uacbd\uacc4\uac00 \ud750\ub824\uc9c0\uace0 \uc788\uc2b5\ub2c8\ub2e4. \uc774\ub7ec\ud55c \ucc44\ub110 \uc735\ud569\uc740 \uae08\uc735 \uae30\uad00\uc774 \uace0\uac1d \uacbd\ud5d8\uc744 \ub2e8\uc21c\ud654\ud558\uace0, \uc9c1\uc6d0 \uc0dd\uc0b0\uc131\uc744 \ub192\uc774\uace0, \uae0d\uc815\uc801\uc778 \ube44\uc988\ub2c8\uc2a4 \uc131\uacfc\ub97c \uc774\ub044\ub294 \uc88b\uc740 \uae30\ud68c\uac00 \ub429\ub2c8\ub2e4.<\/p>\n<p>\uc2dc\uc7a5\uc744 \uc55e\uc11c\uac00\ub294 \uae08\uc735 \uae30\uc5c5\uc740 <a href=\"https:\/\/www.genesys.com\/ko-kr\/capabilities\/call-center-software\" target=\"_blank\" rel=\"noopener\">\ucee8\ud0dd\uc13c\ud130 \uae30\uc220<\/a>\uc744 \uc9c0\uc810\uc5d0 \ud1b5\ud569\ud558\uc5ec \uc634\ub2c8\ucc44\ub110 \ucee4\ubba4\ub2c8\ucf00\uc774\uc158 \uc804\ub7b5\uc744 \uc804\uac1c\ud558\uace0 \uc788\uc2b5\ub2c8\ub2e4. \uc608\ub97c \ub4e4\uc5b4, \uc5c5\ubb34 \uc911 \uc7a0\uae50 \uc9ec\uc774 \ub09c \uc7ac\ubb34 \ucee8\uc124\ud134\ud2b8\ub098 \uc740\ud589\uc6d0\uc740 \uc9c0\uc810\uc758 \ucee8\ud0dd\uc13c\ud130 \ud50c\ub7ab\ud3fc\uc744 \uc0ac\uc6a9\ud558\uc5ec \uace0\uac1d \ubb38\uc758\ub97c \uc9c0\uc6d0\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4. \ub610\ud55c <a href=\"https:\/\/www.genesys.com\/ko-kr\/capabilities\/automated-routing\" target=\"_blank\" rel=\"noopener\">AI \uc9c0\uc6d0 \uc608\uce21 \uae30\ubc18 \ub77c\uc6b0\ud305<\/a>\uc744 \ud1b5\ud574 \uc804\ubb38\uc131, \uac00\uc6a9\uc131, \uc6cc\ud06c\ub85c\ub4dc\uc5d0 \ub530\ub77c \uace0\uac1d\uc758 \ubb38\uc758\ub97c \uc801\uc808\ud55c \uc9c1\uc6d0\uc5d0\uac8c \uc804\ub2ec\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4. \uc774\ub807\uac8c \ud558\uba74 \uace0\uac1d\uc758 \ub9cc\uc871\ub3c4\ub294 \ubb3c\ub860 \uc9c1\uc6d0\uc758 \uc5c5\ubb34 \ub9cc\uc871\ub3c4\uae4c\uc9c0 \ub192\uc544\uc9d1\ub2c8\ub2e4.<\/p>\n<p>\uc9c1\uc6d0\uc774 \uace0\uac1d\uacfc \uc778\ud130\ub799\uc158\ud558\ub294 \ub370 \uc18c\uc694\ub418\ub294 \uc2dc\uac04\uc5d0 \ub300\ud574\uc11c\ub9cc \uc694\uae08\uc744 \ubd80\uacfc\ud558\ub294 <a href=\"https:\/\/www.genesys.com\/ko-kr\/resources\/genesys-cloud-ai-experience-tokens\" target=\"_blank\" rel=\"noopener\">\uc18c\ube44 \uae30\ubc18 \uac00\uaca9 \ucc45\uc815 \ubaa8\ub378<\/a>\uc744 \uc0ac\uc6a9\ud558\uba74 \uc774\ub7ec\ud55c \ucc44\ub110 \ud1b5\ud569\uc744 \ud6a8\uacfc\uc801\uc73c\ub85c \uc9c0\uc6d0\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4. \uc774 \uac00\uaca9 \ubaa8\ub378\uc744 \ud1b5\ud574 \uc9c1\uc6d0 \ub9ac\uc18c\uc2a4\ub97c \ubcf4\ub2e4 \ud6a8\uacfc\uc801\uc73c\ub85c \ud65c\uc6a9\ud558\uace0, \ub354\uc6b1 \uc6d0\ud65c\ud55c \uace0\uac1d \uacbd\ud5d8\uc744 \uc81c\uacf5\ud558\uace0, \ubd88\ud544\uc694\ud55c \ube44\uc6a9\uc744 \uc904\uc77c \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n<h2>\uc9c1\uc6d0 \ucc38\uc5ec\ub3c4 \ud5a5\uc0c1<\/h2>\n<p>\uc9c1\uc6d0 \ucc38\uc5ec\ub3c4 \uac1c\uc120\uc740 \uae08\uc735 \uc11c\ube44\uc2a4 \uc5c5\uacc4\uc758 \uc624\ub798\ub41c \ucd5c\uc6b0\uc120 \uacfc\uc81c\uc600\uc2b5\ub2c8\ub2e4. AI \uae30\uc220\uc774 \ub4f1\uc7a5\ud558\uba74\uc11c \uc6cc\ud06c\ud3ec\uc2a4 \ucd5c\uc801\ud654(WFO) \uc804\ub7b5\uc744 \uc9c0\uc6d0\ud558\ub294 \ub3c4\uad6c\uc5d0 \ub300\ud55c \uad00\uc2ec\uc774 \ub192\uc544\uc9c0\uace0 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n<p>\uc9c1\uc6d0\uc744 \ud6a8\uacfc\uc801\uc73c\ub85c \uad50\uc721\ud558\uc5ec \uace0\uac1d \uad00\uacc4\ub97c \uad00\ub9ac\ud558\ub294 \uc77c\uc740 \uae08\uc735 \uc870\uc9c1\uc758 \uc131\uacf5\uc5d0 \ud544\uc218\uc801\uc785\ub2c8\ub2e4. \uadf8\ub7ec\ub098 \ud2b9\uc815 \ub77c\uc774\uc120\uc2a4\ub098 \uaddc\uc81c \ub4f1\ub85d\uc774 \ud544\uc694\ud55c \uc9c1\ubb34\uc758 \uacbd\uc6b0 \uad50\uc721\uc5d0 \ub9ce\uc740 \uc2dc\uac04\uc774 \ud544\uc694\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n<p><a href=\"https:\/\/www.genesys.com\/ko-kr\/capabilities\/wem-workforce-engagement-management\" target=\"_blank\" rel=\"noopener\">\uc6cc\ud06c\ud3ec\uc2a4 \uc778\uac8c\uc774\uc9c0\uba3c\ud2b8 \uad00\ub9ac<\/a>\ub294 \uace0\uac1d \ub300\uba74 \uc5c5\ubb34 \uc9c1\uc6d0\uc758 \ucc38\uc5ec\ub3c4\uc640 \uc720\uc9c0\uc728 \ud5a5\uc0c1\uc5d0 \ud575\uc2ec \uc5ed\ud560\uc744 \ud569\ub2c8\ub2e4. <a href=\"https:\/\/www.genesys.com\/ko-kr\/capabilities\/employee-performance-management-tools\" target=\"_blank\" rel=\"noopener\">WEM\uc740 \uac8c\uc784\ud654\ub41c \uacbd\ud5d8\uc744 \uc81c\uacf5<\/a>\ud558\uc5ec \uafb8\uc900\ud55c \uae30\uc220 \uac1c\ubc1c\uc744 \uc9c0\uc6d0\ud569\ub2c8\ub2e4. \uc9c1\uc6d0\uc758 \uac1c\uc778\ud654\ub41c \ubaa9\ud45c\uc640 \uae30\uc5c5\uc758 \ube44\uc988\ub2c8\uc2a4 \ubaa9\ud45c\uc5d0 \ub9de\ucdb0 \uc131\uacfc\ub97c \uc124\uc815\ud558\uace0, \ubaa8\ub2c8\ud130\ub9c1\ud558\uace0, \uc2dc\uac01\ud654\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4. \uc9c0\uc18d\uc801\uc778 \ud559\uc2b5\uc744 \ud1b5\ud574 \ub3d9\uae30\ub97c \ubd80\uc5ec\ud558\uace0 \uc5c5\ubb34 \uc9c0\uc2dd\uc744 \ud5a5\uc0c1\uc2dc\ud0b4\uc73c\ub85c\uc368 \uc774\uc9c1\ub960\uc744 \ub0ae\ucd94\uace0 \uc9c1\ubb34 \ub9cc\uc871\ub3c4\ub97c \ub192\uc785\ub2c8\ub2e4.<\/p>\n<p>\uc2e0\uc785 \uc9c1\uc6d0\uc774 \uace0\uac1d\uacfc \uc778\ud130\ub799\uc158\uc744 \uc2dc\uc791\ud560 \ub54c \uc62c\ubc14\ub978 \ucee8\ud0dd\uc13c\ud130 \uc18c\ud504\ud2b8\uc6e8\uc5b4\ub97c \uc0ac\uc6a9\ud558\uba74 \uace0\uac1d \ucee8\ud14d\uc2a4\ud2b8\ub97c \uc190\uc27d\uac8c \ud30c\uc545\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4. <a href=\"https:\/\/www.genesys.com\/ko-kr\/capabilities\/ai-and-automation\" target=\"_blank\" rel=\"noopener\">\ub124\uc774\ud2f0\ube0c AI \uae30\ub2a5<\/a>\uc774 \uc2e4\uc2dc\uac04 \uace0\uac1d \uc778\uc0ac\uc774\ud2b8\ub97c \uc81c\uacf5\ud558\uace0, \uc9c1\uc6d0\uc5d0\uac8c \ucc28\uc120\ucc45\uc744 \uc548\ub0b4\ud558\uace0, \uace0\uac1d\uc5d0\uac8c \ub9e4\ubc88 \ud0c1\uc6d4\ud55c \uc11c\ube44\uc2a4\ub97c \uc804\ub2ec\ud558\ub294 \ub370 \ud544\uc694\ud55c \uc9c0\uc2dd\uc744 \uc81c\uacf5\ud569\ub2c8\ub2e4.<\/p>\n<h2>\uae08\uc735 \uc11c\ube44\uc2a4\uc758 AI \uad00\ub828 \uaddc\uc81c<\/h2>\n<p>AI\uac00 \uae08\uc735 \uc11c\ube44\uc2a4\uc5d0 \ube60\ub974\uac8c \ub3c4\uc785\ub418\uba74\uc11c \uace0\uac1d \uacbd\ud5d8\uc774 \ud5a5\uc0c1\ub41c \ubc18\uba74, \uc7ac\ud574 \ubcf5\uad6c, \ube44\uc988\ub2c8\uc2a4 \ubcf5\uc6d0\ub825, \uaddc\uc815 \uc900\uc218\uc5d0 \ub300\ud55c \uc6b0\ub824\ub3c4 \ub098\uc624\uace0 \uc788\uc2b5\ub2c8\ub2e4. \uae08\uc735 \uae30\uad00\uc740 <a href=\"https:\/\/www.genesys.com\/ko-kr\/capabilities\/security-and-compliance\" target=\"_blank\" rel=\"noopener\">\uc870\uc9c1\uacfc \uace0\uac1d\uc744 \ubcf4\ud638<\/a>\ud558\uace0 \uc99d\uac00\ud558\ub294 \uaddc\uc81c \uc694\uad6c\ub97c \ucda9\uc871\ud560 \uc218 \uc788\ub294 \uc801\uc808\ud55c \uae30\uc220\uacfc \ud504\ub85c\uc138\uc2a4\ub97c \ub9c8\ub828\ud574\uc57c \ud569\ub2c8\ub2e4.<\/p>\n<p>\uc720\ub7fd\uc5f0\ud569(EU)\uc774 \ub3c4\uc785\ud55c \ub514\uc9c0\ud138 \uc6b4\uc601 \ubcf5\uc6d0\ub825 \ubc95(DORA)\uacfc \uc778\uacf5 \uc9c0\ub2a5(AI) \ubc95 \ub4f1\uc758 \ubc95\ub960\uc740 \ubaa8\ub450 \uaddc\uc81c \uc900\uc218\uc758 \uc911\uc694\uc131\uc744 \uac15\uc870\ud569\ub2c8\ub2e4. \uc774\uc640 \uc720\uc0ac\ud55c \ubc95\ub960\uc774 \uc804 \uc138\uacc4\uc801\uc73c\ub85c \uacc4\uc18d\ud574\uc11c \ub4f1\uc7a5\ud558\uace0 \uc788\ub294 \ub9cc\ud07c, \uae00\ub85c\ubc8c \ubc0f \ud604\uc9c0 \uaddc\uc815 \uc900\uc218\uc5d0 \ub300\ud55c \uc778\uc99d\uacfc \uaddc\uc815\uc5d0 \ubd80\ud569\ud558\ub294 \uae30\uc220\uc744 \ud65c\uc6a9\ud558\ub294 \uac83\uc774 \uc810\uc810 \ub354 \uc911\uc694\ud574\uc9d1\ub2c8\ub2e4. \uc724\ub9ac\uc801 AI\ub97c \uae30\ubc18\uc73c\ub85c \uad6c\ucd95\ub41c \ud50c\ub7ab\ud3fc\uc740 \ub2e4\uc74c\uacfc \uac19\uc740 \ubc29\ubc95\uc73c\ub85c \uace0\uac1d \ub370\uc774\ud130\ub97c \uc548\uc804\ud558\uac8c \ubcf4\ud638\ud569\ub2c8\ub2e4.<\/p>\n<ul>\n<li>\uace0\uac1d\uc758 \uba85\uc2dc\uc801\uc778 \ub3d9\uc758\uac00 \uc788\ub294 \uacbd\uc6b0\uc5d0\ub9cc \uc218\uc9d1\ud569\ub2c8\ub2e4.<\/li>\n<li>\ub370\uc774\ud130\ub97c \uc775\uba85\ud654\ud558\uace0 \ud5c8\uac00 \uc5c6\uc774 \uacf5\uc720\ud558\uc9c0 \uc54a\uc2b5\ub2c8\ub2e4.<\/li>\n<li>\ub370\uc774\ud130\ub97c \ud559\uc2b5 \ubaa8\ub378\uc5d0 \uc0ac\uc6a9\ud558\uae30 \uc804\uc5d0 \uc0ac\ub78c\uc758 \uac80\uc99d\uc744 \uac70\uce69\ub2c8\ub2e4.<\/li>\n<li>\uc5c4\uaca9\ud55c \ud14c\uc2a4\ud2b8\ub85c \uc815\ud655\uc131\uacfc \uc2e0\ub8b0\uc131\uc744 \uac15\ud654\ud569\ub2c8\ub2e4.<\/li>\n<\/ul>\n<p>\uac15\ub825\ud55c \uaddc\uc815 \uc900\uc218 \uae30\ub2a5\uc744 \uac16\ucd98 \ucee8\ud0dd\uc13c\ud130 \ud50c\ub7ab\ud3fc\uc744 \ucc44\ud0dd\ud558\uc138\uc694. \uadf8\ub798\uc57c\ub9cc \ubcf5\uc7a1\ud55c \uaddc\uc81c \ud658\uacbd\uc5d0 \uc801\uc751\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4. \ub610\ud55c AI \uae30\ubc18 \uace0\uac1d \uacbd\ud5d8 \uc0ac\uc6a9 \uc0ac\ub840\uc758 \uacc4\uc18d\uc801\uc778 \ubc1c\uc804\uc5d0 \ubc1c\ub9de\ucdb0 \uaddc\uc815\uc744 \uc900\uc218\ud558\uba70 \ud601\uc2e0\uc744 \uc774\uc5b4\uac08 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n<h2>\uae08\uc735 \uc11c\ube44\uc2a4 CX\uc758 \ubbf8\ub798<\/h2>\n<p>\ub514\uc9c0\ud138 \ucc44\ub110 \uc778\ud130\ub799\uc158\uc740 \uc774\uc81c \ud45c\uc900\uc774 \ub418\uc5c8\uc2b5\ub2c8\ub2e4. \uc774\ub294 \uae08\uc735 \uc11c\ube44\uc2a4 \uc870\uc9c1\uc774 CX \uc804\ub7b5\uc744 \uac1c\uc120\ud560 \uc218 \uc788\ub294 \uc0c8\ub85c\uc6b4 \uae30\ud68c\uc785\ub2c8\ub2e4. AI \uae30\ubc18 \uae30\uc220, \ud558\uc774\ube0c\ub9ac\ub4dc \uc11c\ube44\uc2a4 \ubaa8\ub378, \uc6cc\ud06c\ud3ec\uc2a4 \uc778\uac8c\uc774\uc9c0\uba3c\ud2b8 \uad00\ub9ac \ub3c4\uad6c\ub97c \ud65c\uc6a9\ud558\uba74 \uc6b4\uc601\uc744 \uac04\uc18c\ud654\ud558\uace0, \uace0\uac1d \uc778\uac8c\uc774\uc9c0\uba3c\ud2b8\ub97c \uac15\ud654\ud558\uace0, \uc9c1\uc6d0\uc758 \uc0dd\uc0b0\uc131\uc744 \ub192\uc774\uace0, \ube44\uc6a9\uc744 \uc808\uac10\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4. \uad00\ub828 \uaddc\uc815 \ub610\ud55c \ubaa8\ub450 \uc900\uc218\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n<p>AI \uae30\ubc18 \uac1c\uc778\ud654, \uc11c\ube44\uc2a4 \uc81c\uacf5\uc758 \uc720\uc5f0\uc131, \uac15\ub825\ud55c \uaddc\uc815 \uc900\uc218 \uae30\ub2a5\uc744 \uc81c\uacf5\ud558\ub294 \ucee8\ud0dd\uc13c\ud130 \ud50c\ub7ab\ud3fc\uc744 \ud1b5\ud574 \uae30\uc5c5\uc740 \uacbd\uc7c1\uc5d0\uc11c \uc55e\uc11c \ub098\uac00\uace0 \ucc45\uc784\uac10 \uc788\uac8c \ud601\uc2e0\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4. \uace0\uac1d \uacbd\ud5d8 \uae30\uc220\uc5d0 \ud22c\uc790\ud558\uc5ec \uace0\uac1d \uc5ec\uc815\uc744 \uac1c\uc120\ud558\uace0, \ube60\ub974\uac8c \ubcc0\ud654\ud558\ub294 \ub514\uc9c0\ud138 \ud658\uacbd\uc5d0\uc11c \uc131\uacf5\uc744 \uac70\ub46c\ubcf4\uc138\uc694.<\/p>\n<p><a href=\"https:\/\/www.genesys.com\/ko-kr\/resources\/contact-center-buyers-guide?ost_tool=blog&#038;ost_campaign=ft-blog\" target=\"_blank\" rel=\"noopener\">2025 \ucee8\ud0dd\uc13c\ud130 \uad6c\ub9e4 \uac00\uc774\ub4dc<\/a>\ub97c \ub2e4\uc6b4\ub85c\ub4dc\ud558\uc5ec, \ucee8\ud0dd\uc13c\ud130 \ud50c\ub7ab\ud3fc\uc758 \uc8fc\uc694 \uae30\ub2a5 \ubc0f \uad6c\ub9e4 \uc2dc \uc0b4\ud3b4\ubd10\uc57c \ud558\ub294 \uc9c8\ubb38\uc5d0 \ub300\ud574 \uc790\uc138\ud788 \uc54c\uc544\ubcf4\uc138\uc694.[\/vc_column_text][\/vc_column][\/vc_row]<\/p>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>[vc_row][vc_column][vc_column_text css=&#8221;&#8221;]\uae08\uc735 \uc11c\ube44\uc2a4 \uc0b0\uc5c5\uc740 \uc77c\ubc18 \uc2dc\uc911 \uc740\ud589, \ud22c\uc790 \uc740\ud589, \uc790\uc0b0 \uad00\ub9ac \ub4f1 \ub2e4\uc591\ud55c \ubd84\uc57c\uc5d0 \uac78\uccd0 \uc788\uc2b5\ub2c8\ub2e4. \uae08\uc735 \uc11c\ube44\uc2a4 \uae30\uc5c5\uc740 \uae30\uc220\uc5d0 \ud22c\uc790\ud568\uc73c\ub85c\uc368 \uc131\uc7a5\uc744 \uc774\uc5b4\uac11\ub2c8\ub2e4. \uc5b4\ub5a4 \uae08\uc735\uc0ac\ub294 \uc790\uc0ac\uc758 \ube44\uc988\ub2c8\uc2a4\ub97c &#8216;\uc740\ud589\uc774 \uc5f0\uacc4\ub41c \uae30\uc220 \ud68c\uc0ac&#8217;\ub85c \ubb18\uc0ac\ud558\uae30\ub3c4 \ud569\ub2c8\ub2e4. \ud604\uc7ac, \uae08\uc735 \uc11c\ube44\uc2a4 \uae30\uc5c5\ub4e4\uc740 \uace0\uae09 \uace0\uac1d \uacbd\ud5d8(CX) \uae30\uc220\uc5d0 \uc9d1\uc911 \ud22c\uc790\ud558\uace0 \uc788\uc2b5\ub2c8\ub2e4. CX\ub294 \ube44\uc988\ub2c8\uc2a4 \uc131\uc7a5\uc744 \ucd09\uc9c4\ud558\uace0 \ubcc0\ud654\ud558\ub294 \uace0\uac1d \uae30\ub300\uce58\ub97c \ucda9\uc871\ud558\uae30 \uc704\ud55c \ud575\uc2ec \uae30\uc220\uc774\uae30 [&hellip;]<\/p>\n","protected":false},"author":884,"featured_media":552669,"template":"","tax_priority":[54],"tax_blogtype":[17747],"tax_blogcategory":[18486,17620,13126],"tax_contenttheme":[14872],"tax_bundle":[15275],"tax_contenttheme2":[16194],"tax_capability_sitewide":[16203],"tax_products_programs":[16481],"tax_buying_job":[16643],"tax_buyer_persona":[16914,16895],"tax_sector":[16927],"tax_segment":[17133,17085,17120],"class_list":["post-560310","blog","type-blog","status-publish","has-post-thumbnail","hentry","tax_priority-54","tax_blogtype-genesys-ko-kr","tax_blogcategory-ai---","tax_blogcategory-industries-ko-kr","tax_blogcategory-cloud-ko-kr","tax_contenttheme-improve-customer-experience-ko-kr","tax_bundle-genesys-ai-ko-kr","tax_contenttheme2-level-up-your-technology-ko-kr","tax_capability_sitewide-ai-and-automation-ko-kr","tax_products_programs-genesys-ai-ko-kr","tax_buying_job-job-1-problem-identification-ko-kr","tax_buyer_persona-technical-ko-kr","tax_buyer_persona-business-ko-kr","tax_sector-financial-ko-kr","tax_segment-smb-ko-kr","tax_segment-enterprise-ko-kr","tax_segment-midsized-ko-kr","tax_content_type-blog-ko-kr"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.genesys.com\/ko-kr\/wp-json\/wp\/v2\/blog\/560310","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.genesys.com\/ko-kr\/wp-json\/wp\/v2\/blog"}],"about":[{"href":"https:\/\/www.genesys.com\/ko-kr\/wp-json\/wp\/v2\/types\/blog"}],"author":[{"embeddable":true,"href":"https:\/\/www.genesys.com\/ko-kr\/wp-json\/wp\/v2\/users\/884"}],"version-history":[{"count":4,"href":"https:\/\/www.genesys.com\/ko-kr\/wp-json\/wp\/v2\/blog\/560310\/revisions"}],"predecessor-version":[{"id":570258,"href":"https:\/\/www.genesys.com\/ko-kr\/wp-json\/wp\/v2\/blog\/560310\/revisions\/570258"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.genesys.com\/ko-kr\/wp-json\/wp\/v2\/media\/552669"}],"wp:attachment":[{"href":"https:\/\/www.genesys.com\/ko-kr\/wp-json\/wp\/v2\/media?parent=560310"}],"wp:term":[{"taxonomy":"tax_priority","embeddable":true,"href":"https:\/\/www.genesys.com\/ko-kr\/wp-json\/wp\/v2\/tax_priority?post=560310"},{"taxonomy":"tax_blogtype","embeddable":true,"href":"https:\/\/www.genesys.com\/ko-kr\/wp-json\/wp\/v2\/tax_blogtype?post=560310"},{"taxonomy":"tax_blogcategory","embeddable":true,"href":"https:\/\/www.genesys.com\/ko-kr\/wp-json\/wp\/v2\/tax_blogcategory?post=560310"},{"taxonomy":"tax_contenttheme","embeddable":true,"href":"https:\/\/www.genesys.com\/ko-kr\/wp-json\/wp\/v2\/tax_contenttheme?post=560310"},{"taxonomy":"tax_bundle","embeddable":true,"href":"https:\/\/www.genesys.com\/ko-kr\/wp-json\/wp\/v2\/tax_bundle?post=560310"},{"taxonomy":"tax_contenttheme2","embeddable":true,"href":"https:\/\/www.genesys.com\/ko-kr\/wp-json\/wp\/v2\/tax_contenttheme2?post=560310"},{"taxonomy":"tax_capability_sitewide","embeddable":true,"href":"https:\/\/www.genesys.com\/ko-kr\/wp-json\/wp\/v2\/tax_capability_sitewide?post=560310"},{"taxonomy":"tax_products_programs","embeddable":true,"href":"https:\/\/www.genesys.com\/ko-kr\/wp-json\/wp\/v2\/tax_products_programs?post=560310"},{"taxonomy":"tax_buying_job","embeddable":true,"href":"https:\/\/www.genesys.com\/ko-kr\/wp-json\/wp\/v2\/tax_buying_job?post=560310"},{"taxonomy":"tax_buyer_persona","embeddable":true,"href":"https:\/\/www.genesys.com\/ko-kr\/wp-json\/wp\/v2\/tax_buyer_persona?post=560310"},{"taxonomy":"tax_sector","embeddable":true,"href":"https:\/\/www.genesys.com\/ko-kr\/wp-json\/wp\/v2\/tax_sector?post=560310"},{"taxonomy":"tax_segment","embeddable":true,"href":"https:\/\/www.genesys.com\/ko-kr\/wp-json\/wp\/v2\/tax_segment?post=560310"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}