{"id":509043,"date":"2024-03-07T15:47:06","date_gmt":"2024-03-07T23:47:06","guid":{"rendered":"https:\/\/www.genesys.com\/blog\/post\/%ea%b3%a0%ea%b0%9d-%ec%84%9c%eb%b9%84%ec%8a%a4-%ec%a7%80%ec%b9%a8%ec%84%9c-%ec%bb%a8%ed%83%9d%ec%84%bc%ed%84%b0-crm-%ec%8b%9c%ec%8a%a4%ed%85%9c"},"modified":"2024-03-25T19:18:14","modified_gmt":"2024-03-26T02:18:14","slug":"customer-service-primer-contact-center-crm-systems","status":"publish","type":"blog","link":"https:\/\/www.genesys.com\/ko-kr\/blog\/post\/customer-service-primer-contact-center-crm-systems","title":{"rendered":"\uace0\uac1d \uc11c\ube44\uc2a4 \uc9c0\uce68\uc11c: \ucee8\ud0dd\uc13c\ud130 CRM \uc2dc\uc2a4\ud15c"},"content":{"rendered":"

[vc_section full_width=”stretch_row”][vc_row][vc_column][vc_column_text][\/vc_column_text][vc_column_text]\uace0\uac1d \uc11c\ube44\uc2a4 \ucd5c\uc804\uc120\uc5d0 \uc790\ub9ac\ud55c \ucee8\ud0dd\uc13c\ud130\uc758 \uace0\uac1d \uad00\uacc4 \uad00\ub9ac\uac00 \uadf8 \uc5b4\ub290 \ub54c\ubcf4\ub2e4 \uc911\uc694\ud574\uc9c0\uace0 \uc788\uc2b5\ub2c8\ub2e4. \uace0\uac1d \uad00\uacc4\ub97c \ud6a8\uacfc\uc801\uc774\uace0 \ud6a8\uc728\uc801\uc778 \ubc29\uc2dd\uc73c\ub85c \uc774\uc5b4\uac00\uc9c0 \ubabb\ud55c\ub2e4\uba74 \uc5c4\uccad\ub09c \ub300\uac00\ub97c \uce58\ub97c \uc218 \uc788\uc2b5\ub2c8\ub2e4. \uc5f0\uad6c\uc5d0 \ub530\ub974\uba74 \ub2e8 \ud55c \ubc88\uc758 \ubd80\uc815\uc801\uc778 \uacbd\ud5d8\uc73c\ub85c\ub3c4 \uace0\uac1d 10\uba85 \uc911 1\uba85\uc774 \ube0c\ub79c\ub4dc\ub97c \ub5a0\ub098\uba70<\/a>, 2~5\ubc88\uc758 \ubd80\uc815\uc801\uc778 \uc778\ud130\ub799\uc158\uc744 \uacbd\ud5d8\ud558\uba74 3\ubd84\uc758 2\uac00 \ub2e4\ub978 \ube0c\ub79c\ub4dc\ub85c \uc62e\uaca8\uac04\ub2e4\uace0 \ud569\ub2c8\ub2e4. \uacb0\ub860\uc801\uc73c\ub85c, \uace0\uac1d\uc758 77%\uac00 5\ubc88 \uc774\ud558\uc758 \ubd80\uc815\uc801\uc778 \uc778\ud130\ub799\uc158\uc744 \uacbd\ud5d8\ud558\uba74 \ube0c\ub79c\ub4dc\ub97c \ub5a0\ub098\ub294 \uc148\uc785\ub2c8\ub2e4.<\/p>\n

\uc774\ub85c \uc778\ud574 \ube0c\ub79c\ub4dc\ub294 \uae30\uc874 \uace0\uac1d\uc744 \uc7ac\uc720\uce58\ud558\uae30 \uc704\ud574 \uace0\uad70\ubd84\ud22c\ud574\uc57c \ud569\ub2c8\ub2e4. \uc5f4\uc545\ud55c \uace0\uac1d \uacbd\ud5d8\uc740 \uc774\ucc98\ub7fc \ubd88\ud544\uc694\ud55c \ub178\ub825\uacfc \ube44\uc6a9 \ubc1c\uc0dd\uc73c\ub85c \uc774\uc5b4\uc9d1\ub2c8\ub2e4. \uace0\uac1d\uc740 \uc5ec\ub7ec \ucc44\ub110\uc744 \uc624\uac00\uba70 \uc989\uac01\uc801\uc774\uace0 \uac1c\uc778\ud654\ub41c \uad00\uc2ec\uc744 \uc694\uad6c\ud558\uace0 \uc788\uc2b5\ub2c8\ub2e4. \uc9c0\uae08\ucc98\ub7fc \ube60\ub974\uac8c \ubcc0\ud654\ud558\ub294 \ud601\uc2e0\uc758 \uc2dc\ub300\uc5d0 \uace0\uac1d \uad00\uacc4 \uad00\ub9ac(CRM) \uc18c\ud504\ud2b8\uc6e8\uc5b4\uc640 CX \uae30\uc220 \uc2a4\ud0dd\uc758 \ud1b5\ud569<\/a>\uc740 \uc774\ub7ec\ud55c \uc694\uad6c\ub97c \ub9cc\uc871\uc2dc\ud0a4\uae30 \uc704\ud55c \ud544\uc218 \uc694\uc18c\uc785\ub2c8\ub2e4. \uc774 \ube14\ub85c\uadf8\uc5d0\uc11c\ub294 CRM \uc18c\ud504\ud2b8\uc6e8\uc5b4\uc758 \ubc1c\uc804 \uacfc\uc815\uc744 \uc54c\uc544\ubcf4\uace0, \uae30\uc874 \uace0\uac1d\uc758 \ucda9\uc131\ub3c4\ub97c \ub192\uc774\ub294 \ud6a8\uc728\uc801\uc774\uace0 \uacf5\uac10\ud558\ub294 \uacbd\ud5d8\uc744 \uc81c\uacf5\ud558\ub294 \ub370 CRM \uc18c\ud504\ud2b8\uc6e8\uc5b4\uac00 \uc5b4\ub5a4 \ub3c4\uc6c0\uc744 \uc904 \uc218 \uc788\ub294\uc9c0 \uc0b4\ud3b4\ubd05\ub2c8\ub2e4.<\/p>\n

\ucee8\ud0dd\uc13c\ud130 CRM \uc18c\ud504\ud2b8\uc6e8\uc5b4\uc758 \uc815\uc758<\/h2>\n

\ucee8\ud0dd\uc13c\ud130 CRM \uc18c\ud504\ud2b8\uc6e8\uc5b4\ub294 \uace0\uac1d \uc774\ub825, \uc5f0\ub77d\ucc98 \uc815\ubcf4\uc640 \uac19\uc740 \uc911\uc694\ud55c \ub370\uc774\ud130\ub97c \uc911\uc559 \uc9d1\uc911\ud654\ud558\uc5ec \uc0c1\ub2f4\uc0ac\uac00 \uc7a0\uc7ac \uace0\uac1d \ubc0f \uae30\uc874 \uace0\uac1d\uacfc\uc758 \uc778\ud130\ub799\uc158\uc744 \ud6a8\uc728\uc801\uc73c\ub85c \uad00\ub9ac\ud558\uace0 \ucd94\uc801\ud560 \uc218 \uc788\ub3c4\ub85d \uc9c0\uc6d0\ud569\ub2c8\ub2e4. \ucee8\ud0dd\uc13c\ud130 \uae30\uc220\uacfc\uc758 \uc6d0\ud65c\ud55c \ud1b5\ud569\uc73c\ub85c \ub2e4\uc591\ud55c \ud504\ub85c\uc138\uc2a4\ub97c \uc790\ub3d9\ud654\ud558\uace0, \ub370\uc774\ud130 \uae30\ubc18 \uc778\uc0ac\uc774\ud2b8\ub97c \ud65c\uc6a9<\/a>\ud560 \uc218 \uc788\uac8c \ud558\uba70, \uc0c1\ub2f4\uc0ac\uac00 \uace0\uac1d\uc758 \uacf5\uac10\uc744 \uc720\ub3c4\ud558\uace0 \ud6a8\uc728\uc801\uc778 \uace0\uac1d \uc11c\ube44\uc2a4\ub97c \uc81c\uacf5\ud558\ub294 \ub370 \ud544\uc694\ud55c \uc5ec\ub7ec \ub3c4\uad6c\ub4e4\uc744 \uacb0\ud569\ud569\ub2c8\ub2e4.[\/vc_column_text][\/vc_column][\/vc_row][vc_row][vc_column width=”1\/2″ css=”.vc_custom_1707248290237{margin-right: 3px !important;}”][vc_video link=”https:\/\/www.youtube.com\/embed\/fiYb2XR9S5A?si=_dlH-zNj3Or4VPnY”][\/vc_column][vc_column width=”1\/2″][vc_column_text]<\/p>\n

\uc644\uc804\ud788 \uc0c8\ub85c\uc6b4 \ubc29\uc2dd\uc758 CRM, WEM, CCaaS \ud1b5\ud569<\/h4>\n

[\/vc_column_text]

\uc790\uc138\ud788 \uc54c\uc544\ubcf4\uae30<\/a><\/div>[\/vc_column][\/vc_row][vc_row][vc_column][vc_column_text]\ud1b5\ud569 \ucee8\ud0dd\uc13c\ud130 CRM \uc194\ub8e8\uc158\uc758 \ub300\ud45c\uc801\uc778 \ud2b9\uc9d5\uc740 \ub2e4\uc74c\uacfc \uac19\uc2b5\ub2c8\ub2e4.<\/p>\n

\uc911\uc559 \uc9d1\uc911\uc2dd \uace0\uac1d \ub370\uc774\ud130:<\/strong> \uc5ec\ub7ec \uc18c\uc2a4\uc758 \uace0\uac1d \ub370\uc774\ud130\ub97c \ub2e8\uc77c \uc194\ub8e8\uc158\uc73c\ub85c \uacb0\ud569\ud558\uc5ec \uac01 \uace0\uac1d\uc758 \uc774\ub825, \uc120\ud638\ub3c4, \uacfc\uac70 \uc778\ud130\ub799\uc158\uc744 \uc804\uccb4\uc801\uc73c\ub85c \ud30c\uc545\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n

\uc634\ub2c8\ucc44\ub110 \ucee4\ubba4\ub2c8\ucf00\uc774\uc158:<\/strong> \ub2e8\uc77c \uc778\ud130\ud398\uc774\uc2a4\uc5d0\uc11c \uc5ec\ub7ec \ucc44\ub110\uc744 \uad00\ub9ac\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4. \uc774\uba54\uc77c, \ubb38\uc790 \uba54\uc2dc\uc9c0, \ub77c\uc774\ube0c \ucc44\ud305 \uc2dc \uc0c1\ub2f4\uc0ac\ub294 \uace0\uac1d \uc815\ubcf4 \ub370\uc774\ud130\ubca0\uc774\uc2a4\uc5d0 \uc561\uc138\uc2a4\ud558\uc5ec \uace0\uac1d\uc774 \uc120\ud638\ud558\ub294 \ucc44\ub110\uc744 \ud1b5\ud574 \ubcf4\ub2e4 \ud6a8\uacfc\uc801\uc73c\ub85c \uc18c\ud1b5\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n

\ud1b5\ud654 \uad00\ub9ac:<\/strong> \ub0b4\uc7a5\ub41c \ud1b5\ud654 \uae30\ub2a5\uc744 \ud1b5\ud574 \uc0c1\ub2f4\uc0ac\ub294 CRM \ud50c\ub7ab\ud3fc \ub0b4\uc5d0\uc11c \uc9c1\uc811 \uc804\ud654\ub97c \uac78\uace0 \ubc1b\uc744 \uc218 \uc788\uc2b5\ub2c8\ub2e4. \uc5ec\ub7ec \uc2dc\uc2a4\ud15c\uc744 \uc624\uac08 \ud544\uc694\uac00 \uc5c6\uc2b5\ub2c8\ub2e4.<\/p>\n

\ud300 \ud611\uc5c5:<\/strong> CRM \uc2dc\uc2a4\ud15c \ub0b4\uc5d0\uc11c \uacf5\uc720\ub41c \ubc1b\uc740 \ud3b8\uc9c0\ud568, \uba54\ubaa8, \uc791\uc5c5 \ub4f1\uc5d0 \uc561\uc138\uc2a4\ud558\uc5ec \ud300\uc6d0\ub4e4\uc774 \uc27d\uac8c \ud611\uc5c5\ud558\uace0 \uc911\uc694\ud55c \uc815\ubcf4\ub97c \uc190\uc27d\uac8c \uacf5\uc720\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n

\uc790\ub3d9 \ub2e4\uc774\uc5bc\ub9c1 \ubc0f \uc2a4\ub9c8\ud2b8 \ub77c\uc6b0\ud305:<\/strong> \uc790\ub3d9 \ub2e4\uc774\uc5bc\ub9c1\uacfc \uac19\uc740 \uace0\uae09 \uc804\ud654 \uae30\ub2a5\uc740 \uc0c1\ub2f4\uc0ac \uc0dd\uc0b0\uc131\uacfc \uc544\uc6c3\ubc14\uc6b4\ub4dc \ucea0\ud398\uc778\uc758 \ud6a8\uc728\uc131\uc744 \ub192\uc774\ub294 \ub370 \ub3c4\uc6c0\uc774 \ub429\ub2c8\ub2e4. \ub610\ud55c \uc9c0\ub2a5\ud615 \ub77c\uc6b0\ud305\uc740 \uc0c1\ub2f4\uc0ac\uc758 \uc2a4\ud0ac, \uc6cc\ud06c\ub85c\ub4dc, \uace0\uac1d \uac00\uce58 \ub4f1\uc758 \uc694\uc18c\ub97c \ubc14\ud0d5\uc73c\ub85c \uc218\uc2e0\ub41c \uc778\ud130\ub799\uc158\uc744 \uac00\uc7a5 \uc801\ud569\ud55c \uc0c1\ub2f4\uc0ac\uc5d0\uac8c \uc804\ub2ec\ud569\ub2c8\ub2e4.<\/p>\n

\ud1b5\ud654 \ub179\uc74c:<\/strong> \ud488\uc9c8 \ubcf4\uc99d \ubc0f \uad50\uc721\uc744 \uc704\ud574 \uc0c1\ub2f4\uc0ac\uc640 \uace0\uac1d \uac04\uc758 \uc778\ud130\ub799\uc158\uc744 \ucea1\ucc98\ud569\ub2c8\ub2e4. \uad00\ub9ac\uc790\ub294 \uc774\ub97c \uac80\ud1a0\ud558\uc5ec \uaddc\uc815 \uc900\uc218 \uc5ec\ubd80\ub97c \ud655\uc778\ud558\uace0, \uc2e0\uc785 \uc9c1\uc6d0\uc744 \uc704\ud55c \uad50\uc721 \uc790\ub8cc\ub85c\ub3c4 \ud65c\uc6a9\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n

\uc2e4\uc2dc\uac04 \ubd84\uc11d \ubc0f \ubcf4\uace0:<\/strong> \ub0b4\uc7a5\ub41c \ubd84\uc11d \ub3c4\uad6c\uc640 \ub9de\ucda4\ud615 \ubcf4\uace0\uc11c\ub97c \ud1b5\ud574 \ub370\uc774\ud130 \uc911\uc2ec\uc758 \uc758\uc0ac \uacb0\uc815\uc774 \uac00\ub2a5\ud574\uc9d1\ub2c8\ub2e4. \ud1b5\ud654 \uc2dc\uac04, \uc0c1\ub2f4\uc0ac \uc2e4\uc801, \uace0\uac1d \ud589\ub3d9, \ub9cc\uc871\ub3c4 \uc218\uc900\uc744 \ube44\ub86f\ud55c \uc131\uacfc \uc9c0\ud45c\uc5d0 \ub300\ud55c \uc2e4\ud589 \uac00\ub2a5\ud55c \uc778\uc0ac\uc774\ud2b8\ub97c \uc2e4\uc2dc\uac04\uc73c\ub85c \uc81c\uacf5\ud558\uae30 \ub54c\ubb38\uc785\ub2c8\ub2e4.<\/p>\n

\ud1b5\ud569 \uae30\ub2a5:<\/strong> \ub3d9\uae09 \ucd5c\uace0\uc758 \ucee8\ud0dd\uc13c\ud130 CRM \uc2dc\uc2a4\ud15c\uc744 \ub3c4\uc785\ud558\uba74 \ub9c8\ucf00\ud305 \uc790\ub3d9\ud654 \uc18c\ud504\ud2b8\uc6e8\uc5b4, \uccad\uad6c \uc2dc\uc2a4\ud15c, \ub0b4\ubd80 \ub370\uc774\ud130\ubca0\uc774\uc2a4\uc640 \uac19\uc740 \ub2e4\uc591\ud55c \ub3c4\uad6c \ubc0f \ud50c\ub7ab\ud3fc\uacfc \uc6d0\ud65c\ud558\uac8c \ud1b5\ud569\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n

\uaddc\uc815 \uc900\uc218 \ubc0f \ubcf4\uc548:<\/strong> \ucee8\ud0dd\uc13c\ud130 CRM \uc2dc\uc2a4\ud15c\uc5d0\ub294 \uac15\ub825\ud55c \ub370\uc774\ud130 \ubcf4\uc548 \ubc0f \uaddc\uc815 \uc900\uc218 \uc870\uce58\uac00 \ud3ec\ud568\ub418\uc5b4 \uc788\uc2b5\ub2c8\ub2e4. \ub530\ub77c\uc11c \uc0c1\ub2f4\uc0ac\ub294 \uaddc\uc815\uc744 \uc900\uc218\ud558\uace0 \uace0\uac1d \ub370\uc774\ud130\ub97c \ucc45\uc784\uac10 \uc788\uac8c \ucc98\ub9ac\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4. \ud1b5\ud569 \ucee8\ud0dd\uc13c\ud130 CRM \uc194\ub8e8\uc158\uc740 \uc774\ucc98\ub7fc \ud6a8\uc728\uc801\uc774\uace0 \uae4a\uc774 \uacf5\uac10\ud558\ub294 \uace0\uac1d \uacbd\ud5d8\uc744 \uc81c\uacf5\ud558\ub294 \ub370 \uc5c6\uc5b4\uc11c\ub294 \uc548 \ub420 \ud544\uc218 \uc694\uc18c\uc785\ub2c8\ub2e4.<\/p>\n

<\/h2>\n

\uace0\uac1d \uacbd\ud5d8 vs. \uace0\uac1d \uad00\uacc4 \uad00\ub9ac<\/h2>\n

\uace0\uac1d \uacbd\ud5d8(CX)\uacfc \uace0\uac1d \uad00\uacc4 \uad00\ub9ac(CRM)\ub294 \uc885\uc885 \uac19\uc740 \ub9d0\ucc98\ub7fc \ud63c\uc6a9\ub418\uace0 \uc788\uc2b5\ub2c8\ub2e4. \ud558\uc9c0\ub9cc, \uc218\ud589\ud558\ub294 \uae30\ub2a5\uacfc \uace0\uac1d \uc778\ud130\ub799\uc158\uc5d0 \ub300\ud55c \uc811\uadfc \ubc29\uc2dd\uc740 \uc11c\ub85c \ub2e4\ub985\ub2c8\ub2e4.<\/p>\n

\ubaa9\uc801:<\/em> CX\uc758 \ubaa9\ud45c\ub294 \uccab \ubc88\uc9f8 \uc778\ud130\ub799\uc158\ubd80\ud130 \ud310\ub9e4 \ud6c4 \uc9c0\uc6d0\uc5d0 \uc774\ub974\uae30\uae4c\uc9c0 \ubaa8\ub4e0 \uc811\uc810\uc5d0\uc11c \uc6d0\ud65c\ud558\uace0 \ub9cc\uc871\uc2a4\ub7ec\uc6b4 \uacbd\ud5d8\uc744 \uc81c\uacf5\ud558\ub294 \uac83\uc785\ub2c8\ub2e4. \ubc18\uba74, CRM\uc740 \uace0\uac1d \uad00\uacc4\ub97c \uad00\ub9ac\ud558\uace0 \ub370\uc774\ud130 \uc218\uc9d1 \ubc0f \ubd84\uc11d\uc744 \uc704\ud55c \uc911\uc559 \uc9d1\uc911\uc2dd \ud5c8\ube0c \uc5ed\ud560\uc744 \uc218\ud589\ud569\ub2c8\ub2e4.<\/p>\n

\ubc94\uc704:<\/em> CX\ub294 \uc6f9 \uc0ac\uc774\ud2b8\uc758 \uc0ac\uc6a9\uc790 \uc778\ud130\ud398\uc774\uc2a4\uc5d0\uc11c \uc81c\ud488 \ud488\uc9c8, \uc2ec\uc9c0\uc5b4 \uac00\uaca9 \ucc45\uc815 \uc804\ub7b5\uc5d0 \uc774\ub974\uae30\uae4c\uc9c0, \ucee4\ubba4\ub2c8\ucf00\uc774\uc158\uc744 \ube44\ub86f\ud55c \ubaa8\ub4e0 \uace0\uac1d \uc778\ud130\ub799\uc158\uc744 \ud3ec\uad04\ud569\ub2c8\ub2e4. CRM\uc740 \uace0\uac1d \ub370\uc774\ud130, \uc138\uc77c\uc988 \ud37c\ub110 \uad00\ub9ac, \uace0\uac1d \uc11c\ube44\uc2a4\uc5d0 \ub354 \uc9d1\uc911\ud569\ub2c8\ub2e4. CX\uac00 \uace0\uac1d \uc5ec\uc815\uc5d0 \ub300\ud55c \uc804\uccb4\uc801\uc778 \uadf8\ub9bc\uc744 \uc81c\uacf5\ud558\ub294 \ubc18\uba74, CRM\uc740 \uc774\ub97c \uad00\ub9ac\ud558\uae30 \uc704\ud55c \uc138\ubd80 \ub370\uc774\ud130\uc640 \ud504\ub85c\uc138\uc2a4\ub97c \uc81c\uacf5\ud569\ub2c8\ub2e4.<\/p>\n

\ud0c0\uc784\ud504\ub808\uc784: <\/em>CX\ub294 \uc778\uc9c0\ub3c4\ubd80\ud130 \ube0c\ub79c\ub4dc \uc639\ud638\uae4c\uc9c0 \uc804\uccb4 \uace0\uac1d \ub77c\uc774\ud504\uc0ac\uc774\ud074\uc744 \ud3ec\uad04\ud558\ub294 \uc9c0\uc18d\uc801\uc778 \ud0c0\uc784\ub77c\uc778\uc5d0 \ub530\ub77c \uc6b4\uc601\ub429\ub2c8\ub2e4. CRM\uc740 \ubcf4\ub2e4 \ud2b8\ub79c\uc7ad\uc158 \uc911\uc2ec\uc801\uc778 \uc131\uaca9\uc744 \ub760\uba70, \ud310\ub9e4 \uc8fc\uae30\uc640 \uac19\uc740 \ud2b9\uc815 \uae30\uac04\uc774\ub098 \uace0\uac1d \uc11c\ube44\uc2a4 \uc778\ud130\ub799\uc158 \uae30\uac04\uc5d0 \ucd08\uc810\uc744 \ub9de\ucda5\ub2c8\ub2e4. CX\ub294 \uc9c0\uc18d\uc801\uc778 \uad00\uacc4\ub97c \uad6c\ucd95\ud558\uae30 \uc704\ud55c \uc7a5\uae30\uc801\uc778 \uc804\ub7b5\uc778 \ubc18\uba74, CRM\uc740 \uac01 \uac70\ub798 \uc9c0\uc810\uc5d0\uc11c \uace0\uac1d \uad00\uacc4\ub97c \uad00\ub9ac\ud569\ub2c8\ub2e4.<\/p>\n

\uae30\uc220:<\/em> CX\ub294 \ud48d\ubd80\ud558\uace0 \uc6d0\ud65c\ud55c \uace0\uac1d \uc5ec\uc815\uc744 \ucc3d\ucd9c\ud558\uae30 \uc704\ud574 \ub2e4\uc591\ud55c \uae30\uc220\uc744 \uc870\uc728\ud574\uc57c \ud569\ub2c8\ub2e4. \ud55c\ud3b8, \ub300\uaddc\ubaa8 CX \uae30\uc220 \uc2a4\ud0dd\uc758 \uad6c\uc131 \uc694\uc18c\uc778 CRM\uc740 \uc77c\ubc18\uc801\uc73c\ub85c \uace0\uac1d \uad00\uacc4 \ub370\uc774\ud130\ub97c \uad00\ub9ac\ud558\uace0 \ub2e4\uc591\ud55c \ud310\ub9e4, \uc11c\ube44\uc2a4, \ub9c8\ucf00\ud305 \ud504\ub85c\uc138\uc2a4\ub97c \uc790\ub3d9\ud654\ud558\ub3c4\ub85d \uc124\uacc4\ub41c \ub2e8\uc77c \uc18c\ud504\ud2b8\uc6e8\uc5b4 \uc2dc\uc2a4\ud15c\uc785\ub2c8\ub2e4. \uc774 \uac19\uc740 \ucc28\uc774\uc810\uc5d0\ub3c4 \ubd88\uad6c\ud558\uace0 CRM\uacfc CX\ub97c \uc11c\ub85c \uc5f0\uacc4\ud558\uba74 \uae34\ubc00\ud558\uace0 \uc0c1\ud638 \uc5f0\uacb0\ub41c \ucd5c\uace0\uc758 \uace0\uac1d \uc778\uac8c\uc774\uc9c0\uba3c\ud2b8\ub97c \ub2ec\uc131\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4. \uc778\ud130\ub799\uc158\uc5d0 \ud6a8\uc728\uc131\uc744 \ub192\uc774\uace0 \uace0\uac1d \ud589\ub3d9\uc5d0 \ub300\ud55c \ud48d\ubd80\ud55c \uc778\uc0ac\uc774\ud2b8\ub97c \uc5bb\uc744 \uc218 \uc788\uae30 \ub54c\ubb38\uc785\ub2c8\ub2e4. \uc544\uc6b8\ub7ec CX \uc804\ub7b5\uc744 \uac15\ud654\ud558\ub294 \uc804\uc220\uc801 \ub3c4\uad6c\uc640 \ub370\uc774\ud130\uae4c\uc9c0 \ud655\ubcf4\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4.[\/vc_column_text][vc_row_inner][vc_column_inner width=”1\/2″][vc_single_image image=”511144″ css=”.vc_custom_1711418900824{margin-top: 1.0em !important;margin-right: 1.5em !important;}”][\/vc_column_inner][vc_column_inner width=”1\/2″][vc_column_text]<\/p>\n

\uae30\uc220 \uc2a4\ud0dd \uac04\uc18c\ud654. \ub370\uc774\ud130 \ud1b5\ud569. \uc0c1\ub2f4\uc0ac \uc5ed\ub7c9 \uac15\ud654.<\/h5>\n

\uace0\uac1d\uc758 \uae30\ub300\ub97c \ucc44\uc6b0\uae30 \uc704\ud574 \uc9c0\uae08 \ubc14\ub85c \ud574\uc57c \ud560 \uc77c- CCaaS, CRM \ub4f1 \uc911\uc694\ud55c \uc778\uac8c\uc774\uc9c0\uba3c\ud2b8 \uc2dc\uc2a4\ud15c\uc758 \ud1b5\ud569\uc785\ub2c8\ub2e4.[\/vc_column_text]

\uc6e8\ube44\ub098 \uc2dc\uccad\ud558\uae30<\/a><\/div>[\/vc_column_inner][\/vc_row_inner][vc_row_inner][vc_column_inner][vc_column_text]<\/p>\n

CRM \uc2dc\uc2a4\ud15c\uacfc \ucee8\ud0dd\uc13c\ud130 \ud1b5\ud569\uc758 \uc774\uc810<\/strong><\/h2>\n

CRM \uc2dc\uc2a4\ud15c\uc744 \ucee8\ud0dd\uc13c\ud130 \ud50c\ub7ab\ud3fc\uc5d0 \ud1b5\ud569\ud558\uba74 \uc0c1\ub2f4\uc0ac\uc758 \uacbd\ud5d8 \ud5a5\uc0c1\uc740 \ubb3c\ub860, \ub370\uc774\ud130 \uc911\uc2ec\uc758 \uc758\uc0ac \uacb0\uc815\uc744 \ub354\uc6b1 \uac15\ud654\ud558\ub294 \ub4f1 \ub9ce\uc740 \uc774\uc810\uc744 \uc5bb\uc744 \uc218 \uc788\uc2b5\ub2c8\ub2e4. \uace0\uac1d\uacfc\uc758 \uc0c1\ud638\uc791\uc6a9 \ub610\ud55c \ud601\uc2e0\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4. \uadf8\ub807\ub2e4\uba74 \ud1b5\ud569\uc740 \uc5b4\ub5bb\uac8c \uc774\ub904\uc9c8\uae4c\uc694? \uc6b0\uc120, \ubaa8\ub4e0 \ud544\uc218 \ub3c4\uad6c\uc640 \uace0\uac1d \ub370\uc774\ud130\ub97c \ud55c\uacf3\uc73c\ub85c \uc911\uc559 \uc9d1\uc911\ud654\ud569\ub2c8\ub2e4. \ud1b5\ud569 \uc2dc\uc2a4\ud15c\uc740 \uc0c1\ub2f4\uc0ac\uc758 \uc2dc\uac04 \uad00\ub9ac\uc640 \uc6b4\uc601 \ud6a8\uc728\uc131\uc744 \uac1c\uc120\ud560 \ubfd0 \uc544\ub2c8\ub77c, \uc778\ud130\ub799\uc158\uc744 \uac04\uc18c\ud654\ud558\uace0 \uc6d0\ud65c\ud55c \uace0\uac1d \uc5ec\uc815\uc758 \uae30\ubc18\uc774 \ub429\ub2c8\ub2e4.<\/p>\n

\ud1b5\ud569\uc73c\ub85c \uc790\ub3d9\ud654\uac00 \uac1c\uc120\ub418\uace0, \uc774\ub7ec\ud55c \uc790\ub3d9\ud654\ub97c \ud1b5\ud574 \ucf5c\uc13c\ud130\uc758 \uc5ed\ub7c9\uc774 \ud06c\uac8c \uac15\ud654\ub429\ub2c8\ub2e4. \uc790\ub3d9 \ub2e4\uc774\uc5bc\ub9c1 \ubc0f \uc608\uce21 \uae30\ubc18 \ub77c\uc6b0\ud305<\/a>\uacfc \uac19\uc740 \uae30\ub2a5\uc740 \uc0c1\ub2f4\uc0ac\uac00 \uc885\ud569\uc801\uc778 \uace0\uac1d \ud504\ub85c\ud544\uc5d0 \uc2e0\uc18d\ud788 \uc561\uc138\uc2a4\ud560 \uc218 \uc788\uac8c \ud558\ubbc0\ub85c, \uc0c1\ub2f4\uc0ac\ub294 \ubc18\ubcf5\uc801\uc778 \uc5c5\ubb34\uc5d0 \uc18c\ube44\ud558\ub294 \uc2dc\uac04\uc744 \ud06c\uac8c \uc904\uc774\uace0 \uc0dd\uc0b0\uc131\uc774 \uac1c\uc120\ub429\ub2c8\ub2e4. \ub450 \ud50c\ub7ab\ud3fc\uc758 \uc634\ub2c8\ucc44\ub110 \uae30\ub2a5\uc744 \ucee8\ud0dd\uc13c\ud130\uc5d0 \ud1b5\ud569\ud558\uba74 \uc6b4\uc601 \ub9c8\ucc30\uc774 \ucd5c\uc18c\ud654\ub418\uace0, CX\ub97c \ucd5c\uc801\ud654\ud558\ub294 \uc885\ud569\uc801\uc778 \ub300\uc2dc\ubcf4\ub4dc\uac00 \uc0dd\uc131\ub429\ub2c8\ub2e4. \uc0c1\ub2f4\uc0ac\ub294 \uace0\uac1d\uc758 \uc120\ud638\ub3c4, \ubb38\uc81c\uc758 \ubcf5\uc7a1\uc131\uc5d0 \ub530\ub77c \ucc44\ub110\uc744 \uc190\uc27d\uac8c \uc804\ud658\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n

\ub610\ud55c \ud48d\ubd80\ud55c \uace0\uac1d \ub370\uc774\ud130\uc5d0 \uc2e4\uc2dc\uac04\uc73c\ub85c \uc561\uc138\uc2a4\ud558\uc5ec \ubcf4\ub2e4 \uac1c\uc778\ud654\ub41c \uc11c\ube44\uc2a4\ub97c \uc81c\uacf5\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4. \uace0\uac1d \uc911\uc2ec \uc870\uc9c1\uc758 \ud544\uc218 \uc131\uacf5 \uc9c0\ud45c\uc778 \ub9cc\uc871\ub3c4\uc640 \ucda9\uc131\ub3c4\uac00 \ub192\uc544\uc9c0\ub294 \uac83\uc740 \ub2f9\uc5f0\ud569\ub2c8\ub2e4. \ud55c\ud3b8, CRM \ud1b5\ud569\uc744 \ud1b5\ud574 \uae30\uc5c5\uc740 \uace0\uac1d \uc778\ud130\ub799\uc158\uacfc \uad6c\ub9e4 \uc774\ub825\uc744 \ucd94\uc801\ud558\uace0 \ud65c\uc6a9\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4. \uc774\ub97c \ud1b5\ud574 \uace0\uac1d \uc774\ud0c8\uc744 \ubc29\uc9c0\ud558\uae30 \uc704\ud55c \ub9de\ucda4\ud615 \uc81c\uc548\uacfc \ud6c4\uc18d \uc870\uce58\ub97c \uc801\uc2dc\uc5d0 \uc81c\uacf5\ud558\ub294 \ub4f1 \uace0\uac1d \uc720\uc9c0 \uc804\ub7b5\uc758 \uae30\ud68c\ub97c \ud30c\uc545\ud558\uace0 \ub300\uc751\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4. \ud1b5\ud569 \ubd84\uc11d\uc73c\ub85c \ud1b5\ud654 \uc2dc\uac04, \ud574\uacb0\ub960 \ucd94\uc801 \uc774\uc0c1\uc758 \ubcf4\ub2e4 \uc2ec\uce35\uc801\uc778 \uc778\uc0ac\uc774\ud2b8\ub97c \uc5bb\uc744 \uc218 \uc788\uc2b5\ub2c8\ub2e4. \uace0\uac1d \ud589\ub3d9, \uad6c\ub9e4 \uc774\ub825, \uc2ec\uc9c0\uc5b4 \uac10\uc815 \ubd84\uc11d\uc744 \ud3ec\ud568\ud558\ub294 \ud3ec\uad04\uc801\uc778 \ub370\uc774\ud130\ub97c \ud1b5\ud574 \uace0\uac1d\uc758 \uc694\uad6c\uc640 \uc120\ud638 \uc0ac\ud56d\uc5d0 \ub354\uc6b1 \ubd80\ud569\ud558\ub294 \uc758\uc0ac \uacb0\uc815\uc744 \ub0b4\ub9b4 \uc218 \uc788\uc2b5\ub2c8\ub2e4. CRM \uc2dc\uc2a4\ud15c \ud1b5\ud569\uc5d0\uc11c \ube44\ub86f\ub418\ub294 \uc6cc\ud06c\ud50c\ub85c \ud6a8\uc728\ud654\ub97c \ud1b5\ud574 \uc0c1\ub2f4\uc0ac\ub294 \ubcf5\uc7a1\ud558\uace0 \uac00\uce58\uac00 \ub192\uc740 \uace0\uac1d \ubb38\uc81c \ud574\uacb0\uc5d0 \ub354\uc6b1 \uc9d1\uc911\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n

\uc544\uc6b8\ub7ec \uc9c1\uad00\uc801\uc778 CRM \uc778\ud130\ud398\uc774\uc2a4\ub85c \uad50\uc721\uc774 \ucd5c\uc18c\ud654\ub418\ubbc0\ub85c, \uc0c1\ub2f4\uc0ac\ub294 \uace0\uac1d \uc9c0\uc6d0\uc744 \uc900\ube44\ud558\ub294 \ub370 \ub354 \ub9ce\uc740 \uc2dc\uac04\uc744 \uc3df\uc744 \uc218 \uc788\uc2b5\ub2c8\ub2e4. \uc774\uc5d0 \ub530\ub77c \uc9c1\uc6d0\uc758 \ub9cc\uc871\ub3c4\uc640 \ubab0\uc785\ub3c4\uac00 \uac1c\uc120\ub429\ub2c8\ub2e4. \ub9c8\uc9c0\ub9c9\uc73c\ub85c, \uc798 \uc124\uacc4\ub41c CRM \ud1b5\ud569\uc740 \uc77c\ubc18 \ub370\uc774\ud130 \ubcf4\ud638 \uaddc\uc815(GDPR), 1996\ub144 \uac74\uac15 \ubcf4\ud5d8\uc758 \uc774\uc804 \ubc0f \ucc45\uc784\uc5d0 \uad00\ud55c \ubc95(HIPAA)\uacfc \uac19\uc740 \uc8fc\uc694 \uaddc\uc815\uc5d0 \ub300\ud55c \ub370\uc774\ud130 \ubcf4\uc548 \ubc0f \uaddc\uc815 \uc900\uc218<\/a> \uac80\uc0ac \uae30\ub2a5\uc774 \uae30\ubcf8\uc73c\ub85c \ud568\uaed8 \uc81c\uacf5\ub418\uc5b4 \ubaa8\ub4e0 \uc778\ud130\ub799\uc158\uc744 \ubcf4\ud638\ud558\uace0 \ubc95\uc801 \uc694\uad6c \uc0ac\ud56d\uc744 \uc900\uc218\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4. \uc774\ub97c \ud1b5\ud574 \uace0\uac1d\uc758 \uc2e0\ub8b0\ub97c \uc5bb\uc744 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n

<\/h2>\n

\ub2e4\uc591\ud55c \uc720\ud615\uc758 CRM \uc2dc\uc2a4\ud15c<\/strong><\/h2>\n

\uc5f0\ub77d\ucc98 \uad00\ub9ac, \uc6cc\ud06c\ud50c\ub85c \uc790\ub3d9\ud654, \uc791\uc5c5 \uad00\ub9ac \ub4f1\uc758 \uae30\ub2a5\uc744 \uac16\ucd98 \uc6b4\uc601 CRM \uc2dc\uc2a4\ud15c\uc740 \uc601\uc5c5, \ub9c8\ucf00\ud305 \ucea0\ud398\uc778, \uace0\uac1d \uc11c\ube44\uc2a4 \ub4f1\uacfc \uac19\uc740 \uace0\uac1d \ub300\uba74 \ud504\ub85c\uc138\uc2a4\uc758 \ud6a8\uc728\ud654\uc640 \uc790\ub3d9\ud654\uc5d0 \ucd08\uc810\uc744 \ub9de\ucda5\ub2c8\ub2e4. \uace0\uac1d \uc11c\ube44\uc2a4 \uc13c\ud130\uc5d0\uc11c \uc6b4\uc601 CRM \uc2dc\uc2a4\ud15c\uc740 \uc804\ud654 \uac78\uae30, \uc0c1\ub2f4\uc0ac\uc5d0\uac8c \uc2a4\ud06c\ub9bd\ud2b8 \uc81c\uacf5, \ud5a5\ud6c4 \ucc38\uc870\ub97c \uc704\ud55c \uace0\uac1d \uc778\ud130\ub799\uc158 \ub370\uc774\ud130 \uc800\uc7a5\uc5d0 \uc774\ub974\uae30\uae4c\uc9c0 \ubaa8\ub4e0 \uc77c\uc744 \ucc98\ub9ac\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4. \ub2e4\uc591\ud55c \uc811\uc810\uc5d0\uc11c \uace0\uac1d \ub370\uc774\ud130\ub97c \uc218\uc9d1\ud558\uace0 \ubd84\uc11d\ud558\ub294 \ubd84\uc11d CRM \uc2dc\uc2a4\ud15c\uc740 \ub370\uc774\ud130 \ubd84\uc11d\uacfc \uace0\uac1d \uc778\uc0ac\uc774\ud2b8\uc5d0 \uc911\uc810\uc744 \ub461\ub2c8\ub2e4. \uc608\ub97c \ub4e4\uc5b4 \ud1b5\ud654 \uc2dc\uac04, \uace0\uac1d \ub9cc\uc871\ub3c4 \uc124\ubb38 \uc870\uc0ac, \uc81c\ud488 \ub610\ub294 \uc11c\ube44\uc2a4 \uad6c\ub9e4 \uc774\ub825\uc744 \ubd84\uc11d\ud558\uc5ec \uace0\uac1d\uc744 \ubd84\ub958\ud558\uace0 \ud589\ub3d9\uc744 \uc608\uce21\ud569\ub2c8\ub2e4. \ud611\uc5c5 CRM \uc2dc\uc2a4\ud15c\uc740 \ud300\uacfc \uc774\ud574 \ub2f9\uc0ac\uc790 \uac04\uc758 \ucee4\ubba4\ub2c8\ucf00\uc774\uc158 \ud6a8\uc728\ud654\uc5d0 \uc911\uc810\uc744 \ub461\ub2c8\ub2e4.<\/p>\n

\ucee8\ud0dd\uc13c\ud130 \uc0c1\ub2f4\uc0ac, \uc288\ud37c\ubc14\uc774\uc800, \uae30\ud0c0 \ubd80\uc11c\uc5d0\uc11c \uace0\uac1d \uc815\ubcf4\ub97c \uc6d0\ud65c\ud558\uac8c \uacf5\uc720\ud560 \uc218 \uc788\uc73c\uba70, \ubaa8\ub4e0 \uc0ac\ub78c\uc774 \uace0\uac1d \uc778\ud130\ub799\uc158\uacfc \uad00\ub828\ub41c \ub3d9\uc77c\ud55c \ud398\uc774\uc9c0\ub97c \uc774\uc6a9\ud558\ubbc0\ub85c \uace0\uac1d \uacbd\ud5d8\uc774 \uac1c\uc120\ub429\ub2c8\ub2e4. CRM \uc2dc\uc2a4\ud15c\uc744 \uad6c\ud604\ud560 \ub54c\ub294 \ud574\ub2f9 \uc2dc\uc2a4\ud15c\uc774 \ud074\ub77c\uc6b0\ub4dc \uae30\ubc18\uc778\uc9c0, \uc628\ud504\ub808\ubbf8\uc2a4\uc778\uc9c0 \ubc18\ub4dc\uc2dc \uc0b4\ud3b4\ubd10\uc57c \ud569\ub2c8\ub2e4. \ud074\ub77c\uc6b0\ub4dc \uae30\ubc18 CRM \uc2dc\uc2a4\ud15c\uc740 \ud074\ub77c\uc6b0\ub4dc\uc5d0 \ud638\uc2a4\ud305\ub418\uc5b4 \uc6d0\uaca9 \uc561\uc138\uc2a4, \ubbfc\ucca9\uc131, \uc720\uc5f0\uc131, \ud655\uc7a5\uc131\uc744 \uc81c\uacf5\ud569\ub2c8\ub2e4. \uc628\ud504\ub808\ubbf8\uc2a4 CRM \uc2dc\uc2a4\ud15c\uc740 \ud074\ub77c\uc774\uc5b8\ud2b8\uc758 \uc0ac\ub0b4 \uc11c\ubc84\uc5d0\uc11c \uc124\uce58 \ubc0f \uc2e4\ud589\ub418\ubbc0\ub85c \ub370\uc774\ud130 \ubc0f \ud504\ub85c\uc138\uc2a4\ub97c \ubcf4\ub2e4 \uac15\ub825\ud558\uac8c \uc81c\uc5b4\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4. \uadf8\ub7ec\ub098 \ud655\uc7a5\uc774 \ud544\uc694\ud560 \uacbd\uc6b0 \ud074\ub77c\uc6b0\ub4dc\uc5d0 \ube44\ud574 \ud6e8\uc52c \uc5b4\ub824\uc6b0\uba70 \uc720\uc9c0 \uad00\ub9ac\ub97c \uc804\ub2f4\ud558\ub294 IT \ud300\uc774 \ud544\uc694\ud569\ub2c8\ub2e4.<\/p>\n

<\/h2>\n

\ud1b5\ud569\uc744 \uc900\ube44\ud558\uc138\uc694.<\/strong><\/h2>\n

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