{"id":462840,"date":"2023-01-09T20:41:28","date_gmt":"2023-01-10T04:41:28","guid":{"rendered":"https:\/\/www.genesys.com\/?post_type=blog&p=462840"},"modified":"2023-01-09T22:19:04","modified_gmt":"2023-01-10T06:19:04","slug":"genesys-predictive-engagement-is-your-next-cx-superpower","status":"publish","type":"blog","link":"https:\/\/www.genesys.com\/ko-kr\/blog\/post\/genesys-predictive-engagement-is-your-next-cx-superpower","title":{"rendered":"\ucc28\uc138\ub300 CX\uc758 \ubbf8\ub798, \uc81c\ub124\uc2dc\uc2a4 \uc608\uce21 \uae30\ubc18 \uc778\uac8c\uc774\uc9c0\uba3c\ud2b8"},"content":{"rendered":"

[vc_section][vc_row][vc_column][vc_column_text]\ud68c\uc0ac \uc6f9 \uc0ac\uc774\ud2b8\ub97c \ud0d0\uc0c9\ud558\ub294 \uace0\uac1d\uc758 \uc804\ud658\uc728\uc744 \ub192\uc774\uae30 \uc704\ud55c \ud0c0\uac9f \ud504\ub85c\ubaa8\uc158\uc6a9 \uba54\uc2dc\uc9c0\ub97c \uc791\uc131\ud560 \ub54c\ub294 \uc544\uc8fc \ub9ce\uc740 \uac83\uc744 \uc5fc\ub450\uc5d0 \ub450\uac8c \ub429\ub2c8\ub2e4. \uadf8\ub9ac\uace0 \uc77c\ubc18\uc801\uc73c\ub85c\ub294 \ub2e4\uc74c\uacfc \uac19\uc774 \uc811\uadfc\ud569\ub2c8\ub2e4.<\/p>\n

    \n
  1. \uba3c\uc800, \uc11c\ube44\uc2a4 \ub610\ub294 \uc81c\ud488\uc5d0 \ud2b9\ubcc4\ud788 \uad00\uc2ec\uc744 \uac00\uc9c4 \uadf8\ub8f9\uc744 \ucc3e\uc2b5\ub2c8\ub2e4. \uad00\uc2ec \uc5c6\ub294 \uc81c\uc548\uc73c\ub85c \ubd88\ud544\uc694\ud55c \ud0c0\uac9f\ud305\uc744 \ud560 \ud544\uc694\uac00 \uc5c6\uae30 \ub54c\ubb38\uc785\ub2c8\ub2e4.<\/li>\n
  2. \uad73\uc774 \ud2b9\ubcc4\ud55c \uc81c\uc548\uc744 \ud558\uc9c0 \uc54a\uc544\ub3c4 \uc804\ud658 \uac00\ub2a5\uc131\uc774 \ub192\uc740 \uc0ac\ub78c\ub4e4\uc5d0\uac8c\ub294 \uc81c\uc548\ud558\uc9c0 \uc54a\uc2b5\ub2c8\ub2e4. \uadf8\ub807\uc9c0 \uc54a\uc73c\uba74 \uc218\uc775\uc744 \ub0b4\uae30\uac00 \uc5b4\ub835\uc2b5\ub2c8\ub2e4.<\/li>\n
  3. \ub610\ud55c \uc804\ud658\uc728 \ud5a5\uc0c1\uacfc \uac19\uc740 \uc6d0\ud558\ub294 \uacb0\uacfc\ub97c \uc5bb\uae30 \uc704\ud574, \ud544\uc694\ud55c \uadf8\ub8f9\uc5d0 \uc57d\uac04\uc758 \ub11b\uc9c0(nudge)\ub97c \uc81c\uacf5\ud569\ub2c8\ub2e4.<\/li>\n
  4. \uc804\ud658 \uac00\ub2a5\uc131\uc774 \ub192\uc740 \uc7a0\uc7ac \uace0\uac1d\uc5d0\uac8c \uc0c1\ub2f4\uc0ac\ub97c \uc9c0\uc815\ud569\ub2c8\ub2e4. \uadf8\ub798\uc57c \uc81c\ud55c\ub41c \ub9ac\uc18c\uc2a4\ub97c \ud6a8\uc728\uc801\uc73c\ub85c \ud65c\uc6a9\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/li>\n<\/ol>\n

    \ubbf8\ub798\ub97c \uc608\uce21\ud560 \uc218 \uc788\ub2e4\uba74 \uc774\ub7ec\ud55c \uc791\uc5c5\uc740 \uc544\uc8fc \uc26c\uc6b8 \uac83\uc785\ub2c8\ub2e4. \ud558\uc9c0\ub9cc \uc0c1\ud669\uc774 \uc5b4\ub5bb\uac8c \ub420 \uc9c0 \ubbf8\ub9ac \uc608\uce21\ud558\uae30\ub294 \ub9e4\uc6b0 \ud798\ub4ed\ub2c8\ub2e4.<\/p>\n

     <\/p>\n

    \ucea0\ud398\uc778 \uc0dd\uc131 \uc2dc \uc7a0\uc7ac \uace0\uac1d\uc758 \uaddc\ubaa8, \uc0ac\uc804 \ud30c\uc545<\/h2>\n

    \uc608\uce21 \uae30\ubc18 \uc778\uac8c\uc774\uc9c0\uba3c\ud2b8\ub294 Genesys\uc774 \uc790\ub791\ud558\ub294 \ud074\ub77c\uc6b0\ub4dc \uae30\ubc18\uc758 AI\u00a0 \uace0\uac1d \uc778\uac8c\uc774\uc9c0\uba3c\ud2b8 \uc194\ub8e8\uc158\uc73c\ub85c, \uc6f9 \uc0ac\uc774\ud2b8\uc5d0\uc11c \ubc29\ubb38\uc790\uc758 \ud589\ub3d9\uc744 \ubd84\uc11d\ud558\uace0 \ubc29\ubb38\uc790\uac00 \ub2ec\uc131\ud558\ub824\ub294 \uacb0\uacfc\ub97c \uc608\uce21\ud558\uba70 \ubc29\ubb38\uc790\uac00 \uc774\ub7ec\ud55c \uacb0\uacfc\ub97c \ub2ec\uc131\ud560 \uc218 \uc788\ub3c4\ub85d \uc634\ub2c8\ucc44\ub110 \uace0\uac1d \uacbd\ud5d8\uc744 \ub2a5\ub3d9\uc801\uc73c\ub85c \uac1c\uc778\ud654\uc2dc\ud0b5\ub2c8\ub2e4.<\/p>\n

    \"\uc608\uce21<\/p>\n

    \ub610\ud55c \uace0\uac1d\uc758 \uc6f9 \ud589\ub3d9\uc744 \ubd84\uc11d<\/a>\ud558\uace0 \ub204\uac00, \uc5b8\uc81c, \uc5b4\ub5bb\uac8c \ucc38\uc5ec\ud558\ub294\uc9c0 \ud30c\uc545\ud569\ub2c8\ub2e4. \uadf8\ub7f0 \ub2e4\uc74c, \uc790\ub3d9\ud654 \ub610\ub294 \uc0c1\ub2f4\uc0ac \uc9c0\uc6d0 \uba54\uc2dc\uc9d5, \ucc57\ubd07 \ub610\ub294 \ucf58\ud150\uce20 \uc81c\uc548\uc744 \ud1b5\ud574 \uc815\ud655\ud55c \ud0c0\uc774\ubc0d\uc5d0 \uc120\uc81c\uc801\uc73c\ub85c \uc870\uce58\ud569\ub2c8\ub2e4. \uc774\ub97c \ud1b5\ud574 \uace0\uac1d \uc5ec\uc815<\/a>\uc5d0\uc11c \uac00\uc7a5 \uc801\ud569\ud55c \ub2e4\uc74c \ub2e8\uacc4\ub85c \uc548\ub0b4\ud569\ub2c8\ub2e4.<\/p>\n

    \uc608\uce21 \uae30\ubc18 \uc778\uac8c\uc774\uc9c0\uba3c\ud2b8\uac00 \uccab \ucd9c\uc2dc\ub41c \uc774\ud6c4, \uc0ac\uc6a9\uc790\ub294 \uace0\uac1d \ud589\ub3d9\uc744 \uad00\ucc30\ud558\uace0 \ube0c\ub79c\ub4dc\uac00 \uc778\uac8c\uc774\uc9c0\uba3c\ud2b8\uc758 \uc774\uc810\uc73c\ub85c \uc54c\uace0 \uc788\ub294 \ud589\ub3d9\uc774 \ubcf4\uc77c \ub54c \uc778\uac8c\uc774\uc9c0\uba3c\ud2b8\uc5d0 \ub300\ud55c \ud2b8\ub9ac\uac70\ub97c \ub9cc\ub4e4\uc5b4 \uc6d0\ud558\ub294 \uc88b\uc740 \uacb0\uacfc\ub97c \uc5bb\uc5c8\uc2b5\ub2c8\ub2e4. \uc81c\ub124\uc2dc\uc2a4 \uc608\uce21 \uae30\ubc18 \uc778\uac8c\uc774\uc9c0\uba3c\ud2b8\ub294 \uc774\uc81c, \uc5ec\uae30\uc11c \ud55c \ub2e8\uacc4 \ub354 \ub3c4\uc57d\ud588\uc2b5\ub2c8\ub2e4.<\/p>\n

    \uc778\uac8c\uc774\uc9c0\uba3c\ud2b8 \uaddc\uce59\uc744 \uc124\uc815\ud560 \ub54c \uc55e\uc73c\ub85c \ubc1c\uc0dd\ud560 \uc77c\uc744 \ub354 \uc27d\uac8c \uc54c \uc218 \uc788\uac8c \ub41c \uac83\uc785\ub2c8\ub2e4. \uc774\ub97c \ud1b5\ud574 \uace0\uac1d\uc758 \ub2e4\uc74c \ud589\ub3d9\uc744 \uc608\uce21\ud558\ub294 \ub370 \ud55c \uac78\uc74c \ub354 \uac00\uae4c\uc774 \ub2e4\uac00\uac08 \uc218 \uc788\uc2b5\ub2c8\ub2e4. \uc0c8\ub85c\uc6b4 Audience Estimator \uae30\ub2a5\uc744 \uc0ac\uc6a9\ud558\uba74 \uc81c\ub124\uc2dc\uc2a4 \uc608\uce21 \uae30\ubc18 \uc778\uac8c\uc774\uc9c0\uba3c\ud2b8\ub97c \ud1b5\ud574 \uc804\ud658 \uac00\ub2a5\uc131\uc774 \uc788\ub294 \uc7a0\uc7ac \uace0\uac1d\uc758 \uaddc\ubaa8\ub97c \ucd94\uc815\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4. \uadf8\ub9ac\uace0 \uc774\ub294 \uac00\uc2dc\uc131\uacfc \uc81c\uc5b4\ub825 \ud5a5\uc0c1\uc73c\ub85c \uc774\uc5b4\uc9d1\ub2c8\ub2e4. \ub610\ud55c \uc81c\uc548\uc744 \ud1b5\ud574 \ucc3d\ucd9c\ub418\ub294 \uc218\uc775\uc774 \uadf9\ub300\ud654\ub418\uace0, \ube44\uc988\ub2c8\uc2a4 \ub9ac\ub354\uac00 \uc6d0\ud558\ub294 \uacb0\uacfc\ub85c \uace0\uac1d\uc774 \ud589\ub3d9\ud560 \uc218 \uc788\ub3c4\ub85d \uace0\uac1d\uc744 \uc9c0\uc6d0\ud558\uace0, \uc804\ud658 \uac00\ub2a5\uc131\uc774 \uac00\uc7a5 \ub192\uc740 \uace0\uac1d\uc5d0\uac8c \uc0c1\ub2f4\uc0ac\ub97c \uc5f0\uacb0\ud560 \uc218\ub3c4 \uc788\uc2b5\ub2c8\ub2e4. \uc774\ub97c \ud1b5\ud574 \uc0c1\ub2f4\uc0ac\uc758 \ud6a8\uc728\uc131\uc774 \uc804\ubc18\uc801\uc73c\ub85c \ud5a5\uc0c1\ub429\ub2c8\ub2e4.[\/vc_column_text][vc_single_image image=”451388″][vc_column_text]\uc81c\ub124\uc2dc\uc2a4 \uc608\uce21 \uae30\ubc18 \uc778\uac8c\uc774\uc9c0\uba3c\ud2b8\ub294 \uc5ec\ub7ec\ubd84\uc758 \ud589\ub3d9\uc5d0 \uc801\ud569\ud560 \uac83\uc73c\ub85c \uc608\uc0c1\ub418\ub294 \uc7a0\uc7ac \uace0\uac1d\uc758 \uaddc\ubaa8\ub97c \ubcf4\uc5ec\uc90d\ub2c8\ub2e4. \uc774\ub97c \ucc98\uc74c\ubd80\ud130 \ud30c\uc545\ud560 \uc218 \uc788\uc73c\ubbc0\ub85c \ub354 \uc774\uc0c1 \ucea0\ud398\uc778\uc758 \uaddc\ubaa8\uc640 \uc601\ud5a5\uc744 \ub9c9\uc5f0\ud788 \ucd94\uce21\ud558\uc9c0 \uc54a\uc544\ub3c4 \ub429\ub2c8\ub2e4.[\/vc_column_text][vc_single_image image=”451389″][vc_single_image image=”451390″][vc_column_text]\uc138\uadf8\uba3c\ud2b8\ub97c \uc870\uc815\ud558\uba74 \uc608\uc0c1\ub418\ub294 \ub3c4\ub2ec \uaddc\ubaa8\ub97c \ubcc0\uacbd\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4. \uc138\uadf8\uba3c\ud2b8\uc640 \ud2b8\ub9ac\uac70\ub97c \ucd94\uac00\ud558\uac70\ub098 \uc0ad\uc81c\ud558\uc5ec \uc6d0\ud558\ub294 \ube44\uc988\ub2c8\uc2a4 \uacb0\uacfc\ub294 \ubb3c\ub860, \ube44\uc988\ub2c8\uc2a4 \ub9ac\uc18c\uc2a4(\uc0c1\ub2f4\uc0ac \ubc0f \ubd07 \uaddc\ubaa8)\uc5d0 \ub9de\uac8c \uc7a0\uc7ac \uace0\uac1d\uc758 \uaddc\ubaa8\ub97c \uc870\uc815\ud560 \uc218\ub3c4 \uc788\uc2b5\ub2c8\ub2e4.[\/vc_column_text][vc_row_inner][vc_column_inner][vc_column_text]<\/p>\n

    Audience Estimator\ub97c \ud65c\uc6a9\ud55c \ud310\ub9e4 \ucd09\uc9c4<\/h2>\n

    \ub9ce\uc740 \ub9ac\ud14c\uc77c \uc5c5\uccb4\ub294 \ucd5c\uc885 \uad6c\ub9e4 \ud3ec\uae30\uc640 \uac19\uc740 \uace0\uac1d \ud589\ub3d9\uc758 \ubcc0\ud654\ub97c \uc0ac\uc804\uc5d0 \uc608\uce21\ud558\uace0\uc790 \ud569\ub2c8\ub2e4. \uc774\ub97c \ud1b5\ud574 \ubd80\uac00\uac00\uce58\uac00 \ub192\uc740 \uc7a0\uc7ac \uace0\uac1d\uc774 \uc0ac\uc774\ud2b8\ub97c \ub5a0\ub098\uae30 \uc804\uc5d0 \ucc38\uc5ec\ub97c \uc720\ub3c4\ud558\ub294 \ubc29\uc2dd\uc73c\ub85c \uac1c\uc785\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4. \uc81c\ub124\uc2dc\uc2a4 \uc608\uce21 \uae30\ubc18 \uc778\uac8c\uc774\uc9c0\uba3c\ud2b8\ub294 \uace0\uac1d\uc774 \uc628\ub77c\uc778 \uc1fc\ud551\uc744 \ud560 \ub54c \uc774\ubca4\ud2b8\ub97c \uc790\ub3d9\uc73c\ub85c \ucea1\ucc98\ud55c \ub2e4\uc74c, \uad00\ub9ac\uc790\uc758 \uc815\uc758\uc5d0 \ub530\ub77c \uc774\ubca4\ud2b8\uac00 \uc644\ub8cc\ub420 \uac00\ub2a5\uc131\uc744 \uc608\uce21\ud569\ub2c8\ub2e4. \uad00\ub9ac\uc790\uac00 \ucea0\ud398\uc778 \ubaa9\ud45c\ub97c \ub192\uc774\uac70\ub098 \ub0ae\ucd94\uba74 Audience Estimator\ub294 \ubcc0\uacbd \uc0ac\ud56d\uc744 \ubc18\uc601\ud558\uace0, \uc601\ud5a5\uc744 \ubc1b\ub294 \ub300\uc0c1 \uadf8\ub8f9\uc5d0 \uc5bc\ub9c8\ub098 \ub9ce\uc740 \uc0ac\ub78c\uc774 \ud3ec\ud568\ub420\uc9c0 \uc608\uce21\ud558\ub294 \ub0b4\uc6a9\uc744 \uc5c5\ub370\uc774\ud2b8\ud569\ub2c8\ub2e4. \uc0c1\ub2f4\uc0ac\ub098 \ubd07<\/a>\uc744 \uc0ac\uc6a9\ud574 \uace0\uac1d \uadf8\ub8f9\uc744 \ucc38\uc5ec\uc2dc\ud0a4\uace0\uc790 \ud558\ub294 \ubaa8\ub4e0 \ube0c\ub79c\ub4dc\ub294 \ub9ac\uc18c\uc2a4\ub97c \uc2e0\uc911\ud558\uac8c \ud65c\uc6a9\ud574\uc57c \ud569\ub2c8\ub2e4. \ud589\ub3d9 \ubc0f \uc778\uac8c\uc774\uc9c0\uba3c\ud2b8\ub97c \uc704\ud574 \ud55c \ucf54\ud638\ud2b8\uc5d0 \uc5bc\ub9c8\ub098 \ub9ce\uc740 \uace0\uac1d\uc774 \ud3ec\ud568\ub418\ub294 \uac83\uc774 \uc88b\uc740\uc9c0 \ubbf8\ub9ac \uc54c\uace0 \uc788\uc73c\uba74 \ucea0\ud398\uc778 \uacc4\ud68d \ubc0f \ud0c0\uac9f\ud305\uc5d0 \ub3c4\uc6c0\uc774 \ub429\ub2c8\ub2e4. \uc81c\ub124\uc2dc\uc2a4 \uc608\uce21 \uae30\ubc18 \uc778\uac8c\uc774\uc9c0\uba3c\ud2b8\uc5d0 \ud2b8\ub9ac\uac70\uc640 \uc138\uadf8\uba3c\ud2b8\ub97c \ucd94\uac00\ud558\uace0 \uc0ad\uc81c\ud558\uba74, \uc801\uc2dc\uc5d0 \uc801\uc808\ud55c \uc81c\uc548\uc744 \ud1b5\ud574 \uc801\uc808\ud55c \uace0\uac1d \uadf8\ub8f9\uc758 \ucc38\uc5ec\ub97c \uc720\ub3c4\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4. \uadf8 \uacb0\uacfc, \uc801\uc808\ud55c \ube44\uc988\ub2c8\uc2a4 \uc131\uacfc\ub97c \ub2ec\uc131\ud560 \uc218 \uc788\uac8c \ub429\ub2c8\ub2e4.<\/p>\n

    \uc9c0\uc6d0\uc774 \ud544\uc694\ud55c \uace0\uac1d\uc744 \ucc3e\uc544 \ucc38\uc5ec \uc720\ub3c4<\/h2>\n

    \ud68c\uc0ac\ub294 \ubd88\ub9cc\uc871 \uace0\uac1d\uc774 \ub2e4\uc2dc \ub9cc\uc871\ud560 \uc218 \uc788\ub3c4\ub85d \ub178\ub825\ud569\ub2c8\ub2e4. \uc81c\ub124\uc2dc\uc2a4 \uc608\uce21 \uae30\ubc18 \uc778\uac8c\uc774\uc9c0\uba3c\ud2b8\uc640 Audience Estimator\ub97c \ud65c\uc6a9\ud558\uba74 \uad00\ub9ac\uc790\ub294 \ubd88\ub9cc\uc744 \uac00\uc9c4 \uace0\uac1d\uc774 \uace0\uac1d \uc11c\ube44\uc2a4 \ubb38\uc81c\ub97c \ud574\uacb0\ud558\ub824\uace0 \ud560 \ub54c \uc774\ub97c \uc9c0\uc6d0\ud558\ub294 \ud2b8\ub9ac\uac70\ub97c \uc124\uc815\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4. \uad00\ub9ac\uc790\ub294 \uace0\uac1d\uacfc \ub300\ud654\ub97c \ucc98\ub9ac\ud560 \uc0c1\ub2f4\uc0ac\uc758 \uc77c\uc815\uc744 \uc801\uc808\ud558\uac8c \uc608\uc57d\ud560 \uc218 \uc788\ub3c4\ub85d \uace0\uac1d \uadf8\ub8f9\uc758 \uaddc\ubaa8\ub97c \ud30c\uc545\ud560 \uc218 \uc788\uc5b4\uc57c \ud569\ub2c8\ub2e4.<\/p>\n

    \uad00\ub9ac\uc790\uac00 \ud2b8\ub9ac\uac70 \ubc0f \uc138\uadf8\uba3c\ud2b8\ub97c \uc870\uc815\ud558\uc5ec \uc608\uce21 \uc5d4\uc9c4\uc744 \uc124\uc815\ud558\uba74 \uc801\ud569\ud55c \uc0ac\uc6a9\uc790 \uaddc\ubaa8\ub97c \uc815\ud655\ud558\uac8c \ucc3e\uc544 \uc9c1\uc6d0\uc744 \uc9c0\uc6d0\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4. \uc81c\ub124\uc2dc\uc2a4 \uc608\uce21 \uae30\ubc18 \uc778\uac8c\uc774\uc9c0\uba3c\ud2b8 \uc5c5\ub370\uc774\ud2b8\ub294 \uc9c0\uae08 \ubc14\ub85c \uc0ac\uc6a9\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4. \uc774\ubbf8 \uc81c\ub124\uc2dc\uc2a4 Cloud CX\u2122 \uace0\uac1d\uc774\ub77c\uba74 \uc9c0\uae08 \ubc14\ub85c \uc7a0\uc7ac\uace0\uac1d\uc744 \uad6c\ucd95\ud558\uace0, \ud574\ub2f9 \uacb0\uacfc\ub97c \uc608\uce21\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4. \uc81c\ub124\uc2dc\uc2a4 \ud074\ub77c\uc6b0\ub4dc CX \ub9c8\uc774\uadf8\ub808\uc774\uc158<\/a>\uc758 \uc774\uc810\uc5d0 \ub300\ud574 \uc790\uc138\ud788 \uc54c\uc544\ubcf4\uc138\uc694.<\/p>\n

    \uc608\uce21 \uae30\ubc18 \uc778\uac8c\uc774\uc9c0\uba3c\ud2b8 \uc790\uc138\ud788 \uc54c\uc544\ubcf4\uae30<\/a>[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][\/vc_section]<\/p>\n<\/div>","protected":false},"excerpt":{"rendered":"

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