{"id":416908,"date":"2022-01-20T03:11:58","date_gmt":"2022-01-20T11:11:58","guid":{"rendered":"https:\/\/www.genesys.com\/blog\/post\/%ed%81%b4%eb%9d%bc%ec%9a%b0%eb%93%9c%eb%a1%9c-%eb%94%94%ec%a7%80%ed%84%b8-%eb%b1%85%ed%82%b9-%ec%a0%84%eb%9e%b5%ec%9d%84-%ea%b5%ac%ed%98%84%ed%95%98%eb%8a%94-%eb%b0%a9%eb%b2%95"},"modified":"2022-04-07T12:21:31","modified_gmt":"2022-04-07T19:21:31","slug":"how-to-enable-a-digital-banking-strategy-with-cloud","status":"publish","type":"blog","link":"https:\/\/www.genesys.com\/ko-kr\/blog\/post\/how-to-enable-a-digital-banking-strategy-with-cloud","title":{"rendered":"\ud074\ub77c\uc6b0\ub4dc\ub85c \ub514\uc9c0\ud138 \ubc45\ud0b9 \uc804\ub7b5\uc744 \uad6c\ud604\ud558\ub294 \ubc29\ubc95"},"content":{"rendered":"

[vc_section full_width=”stretch_row”][vc_row][vc_column][vc_column_text]\ucf54\ub85c\ub09819 \ud32c\ub370\ubbf9\uc740 \uace0\uac1d\uc774 \uc740\ud589\uacfc \uc0c1\ud638 \uc791\uc6a9\ud558\ub294 \ubc29\uc2dd\uc5d0 \uc9c0\uc18d\uc801\uc778 \uc601\ud5a5\uc744 \ubbf8\ucce4\uc2b5\ub2c8\ub2e4. \uace0\uac1d\uc740 \uce74\ub4dc \uc11c\ube44\uc2a4, \ud559\uc790\uae08 \ub300\ucd9c \uc9c0\uc6d0, \uc608\uae08 \uc54c\ub9bc, \ubaa8\uae30\uc9c0 \ub300\ucd9c \uc0c1\ud658 \ub4f1\uc5d0 \uc5ec\uc804\ud788 \ub3c4\uc6c0\uc774 \ud544\uc694\ud558\uc9c0\ub9cc, \uc9c0\uc810 \ubc29\ubb38\uc740 \uc81c\ud55c\ub418\uc5c8\uc73c\uba70 \ub300\uc2e0 \ub514\uc9c0\ud138 \ucc44\ub110\uc744 \uc774\uc6a9\ud574\uc57c \ud588\uc2b5\ub2c8\ub2e4.<\/p>\n

\uc18c\ube44\uc790\ub294 \uc774\ubbf8 \ub514\uc9c0\ud138 \ucc44\ub110\uc5d0 \ub9ce\uc740 \uc694\uad6c\uc640 \uae30\ub300\uce58\ub97c \uac00\uc9c0\uace0 \uc788\uc2b5\ub2c8\ub2e4. \uc8fc\uc694 \ucee4\ubba4\ub2c8\ucf00\uc774\uc158 \uc218\ub2e8\uc73c\ub85c \uc804\ud654 \ud1b5\ud654 \ub300\uc2e0 \ucc44\ud305, \ubb38\uc790, \uba54\uc2dc\uc9d5 \uc571\uc73c\ub85c \uc804\ud658\ud558\ub824\ub294 \uc740\ud589 \uace0\uac1d\uc758 \uc218\uac00 \uc99d\uac00\ud558\uace0 \uc788\uc2b5\ub2c8\ub2e4. \ud558\uc9c0\ub9cc \uc774\uba54\uc77c\uc740 \uc5ec\uc804\ud788 \uc740\ud589\uacfc\uc758 \uc778\ud130\ub799\uc158 \uc218\ub2e8\uc73c\ub85c \ub110\ub9ac \uc0ac\uc6a9\ub418\uace0 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n

\uc774 \ubaa8\ub4e0 \ubcc0\ud654\ub97c \ub530\ub77c\uc7a1\uc73c\ub824\uace0 \uace0\uad70\ubd84\ud22c\ud558\ub294 \uae08\uc735 \uae30\uad00\uc740 \ud55c\ub450 \uacf3\uc774 \uc544\ub2d9\ub2c8\ub2e4. \ud655\uc7a5\uc131\uacfc \ubcf4\uc548 \uc774\uc288\ub294 \uc74c\uc131 \ubc0f \ub514\uc9c0\ud138 \uc778\ud130\ub799\uc158 \uc804\ubc18\uc5d0\uc11c \uc0ac\uc6a9\uc790 \uacbd\ud5d8\uc744 \ub2e8\uc808\uc2dc\ud0a4\uace0 \uc788\uc2b5\ub2c8\ub2e4. \ub2e4\uc591\ud55c \uc0ac\uc5c5\ubd80\ub97c \uac00\uc9c4 \ub300\uaddc\ubaa8 \uae08\uc735 \uae30\uad00\uc740 \ubaa8\ub4e0 \uc0ac\uc5c5\ubd80\uc5d0\uc11c \uc77c\uad00\ub41c \uc18c\ube44\uc790 \uacbd\ud5d8\uc744 \uc81c\uacf5\ud574\uc57c \ud558\ub294 \ucd94\uac00\uc801\uc778 \uacfc\uc81c\ub97c \uc548\uace0 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n

\uc800\ub294 \uc18c\uc911\ud55c \uc740\ud589 \uace0\uac1d\uc744 \ub2f4\ub2f9\ud558\ub294 \uace0\uac1d \uc131\uacf5 \uc804\ub7b5\uac00\ub85c\uc11c \uc774\ub7ec\ud55c \uc0c1\ud669\uc744 \uc9c1\uc811 \ubaa9\uaca9\ud574 \uc654\uc2b5\ub2c8\ub2e4. \uc774\ub7ec\ud55c \ubb38\uc81c \ud574\uacb0\uc744 \uc704\ud574 \uc644\ubcbd\ud55c \ud50c\ub7ab\ud3fc\uc744 \uc0ac\uc6a9\ud558\uace0 \uc788\ub294 \uc77c\ubd80 \uae30\uad00, \uc2ec\uc9c0\uc5b4 \ub514\uc9c0\ud138 \ucc44\ub110 \uc0ac\uc6a9 \ube44\uc6a9\uc744 \uc9c0\ubd88\ud558\uace0 \uc788\uc74c\uc5d0\ub3c4 \ubd88\uad6c\ud558\uace0 \ub514\uc9c0\ud138 \ubc45\ud0b9 \uc804\ub7b5\uc744 \ucc44\ud0dd\ud558\ub294 \uac83\uc740 \uc5ec\uc804\ud788 \uc8fc\uc800\ud558\uace0 \uc788\uc2b5\ub2c8\ub2e4. \ub192\uc740 \uc704\ud5d8, \ub9ce\uc740 \ub178\ub825, \ub0ae\uc740 \ubcf4\uc0c1\uc774\ub77c\ub294 \uc778\uc2dd \ub54c\ubb38\uc785\ub2c8\ub2e4. CSM\uc758 \uc5ed\ud560 \uc911 \ud558\ub098\ub294 \ub514\uc9c0\ud138 \ucc44\ub110 \uad6c\ucd95\uc5d0 \ub300\ud55c \uc77c\ubc18\uc801\uc778 \ud1b5\ub150\uc744 \uae68\ub294 \uac83\uc785\ub2c8\ub2e4.<\/p>\n

\uc740\ud589 \ubc0f \uae08\uc735 \uc2dc\ub098\ub9ac\uc624\uc5d0\uc11c\uc758 \uc131\uacf5\uc801\uc778 \ub514\uc9c0\ud138 \uac70\ub798\uc5d0 \ud544\uc694\ud55c 2\uac00\uc9c0 \uc911\uc694\ud55c \uc694\uc18c\ub97c Genesys Cloud\u2122 \uc0ac\uc6a9\uc790 \uad00\uc810\uc5d0\uc11c \uacf5\uc720\ud558\uace0\uc790 \ud569\ub2c8\ub2e4.<\/p>\n

1. \uc0ac\uc6a9 \uc0ac\ub840 (Use Case) \uae30\ubc18\uc758 \ubc30\ud3ec<\/strong><\/h4>\n

\ub2e8\uc21c\ud788 \uc0c8\ub85c\uc6b4 \ucc44\ub110\uc744 \uace0\uc9d1\ud558\ub294 \uac83\uc740 \uc62c\ubc14\ub978 \uc811\uadfc \ubc29\uc2dd\uc774 \uc544\ub2d9\ub2c8\ub2e4. \uace0\uac1d\uc758 \ubaa9\ud45c\ub97c \uace0\ub824\ud558\uc9c0 \uc54a\uace0 \ub0b4\ubd80 \ubaa9\ud45c\ub9cc\uc73c\ub85c \uc0c8\ub85c\uc6b4 \ucc44\ub110\uc744 \ubc30\ud3ec\ud55c\ub2e4\uba74 \uc2e4\ud328\ud558\uae30 \uc27d\uc2b5\ub2c8\ub2e4. \uc0ac\uc6a9\uc790 \uc911\uc2ec\uc758 \uc124\uacc4 \uae30\ubc95\uc744 \uc0ac\uc6a9\ud558\uba74 \ub354 \ube68\ub9ac \ubaa9\ud45c\ub97c \ub2ec\uc131\ud558\uace0, \ub354\uc6b1 \ubc1c\uc804\ud560 \uc218 \uc788\ub294 \uae30\ud68c\ub97c \uc7a1\uc744 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n

\uace0\uac1d\uc774 \ubaa9\uc801\uc744 \ub2ec\uc131\ud558\ub294 \ub370 \uc911\uc2ec\uc744 \ub454, \uac80\uc99d\ub41c \uc0ac\uc6a9 \uc0ac\ub840 \uc811\uadfc \ubc29\uc2dd\uc744 \uc0ac\uc6a9\ud558\uc5ec Genesys Cloud\uc6a9 \ub514\uc9c0\ud138 \ucc44\ub110\uc744 \ubc30\ud3ec\ud574\uc57c \ud569\ub2c8\ub2e4. \uc774 \uc811\uadfc \ubc29\uc2dd\uc744 \uc774\uc6a9\ud558\uba74 \ub514\uc9c0\ud138 \uc778\uac8c\uc774\uc9c0\uba3c\ud2b8\ub97c \uc704\ud55c \uba87 \uac00\uc9c0 \uc2e4\ud589 \ubc29\uc548\uc744 \uc11c\ub85c \ud1b5\ud569\ud558\uac70\ub098 \ub610\ub294 \uac1c\ubcc4\uc801\uc73c\ub85c \uc2e4\ud589\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4. \uc774\ub807\uac8c \ud558\uba74 \uc9c1\uc6d0\ub4e4\uc774 \ub3c4\uc785 \uc774\ud6c4 \uc218\uc6d4\ud558\uac8c \ud65c\uc6a9\uc744 \uc2dc\uc791\ud560 \uc218 \uc788\uace0 \uc870\uc9c1 \ub0b4\uc758 \ub9ac\uc2a4\ud06c\ub3c4 \ucd5c\uc18c\ud654\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n

\uac00\uc7a5 \uc911\uc694\ud55c \uc0ac\uc2e4\uc740 \ub514\uc9c0\ud138 \ubc29\uc2dd\uc774\ub4e0 \ube44\ub514\uc9c0\ud138 \ubc29\uc2dd\uc774\ub4e0,\uace0\uac1d\uc774 \uc6d0\ud558\ub294 \ubc29\uc2dd\uc73c\ub85c \uc778\ud130\ub799\uc158\ud558\uace0, \uc774\ub97c \ud1b5\ud574 \uace0\uac1d\uc758 \uae30\ub300\uce58\ub97c \ucda9\uc871\uc2dc\ud0ac \uc218 \uc788\ub2e4\ub294 \uc810\uc785\ub2c8\ub2e4.<\/p>\n

2. \uac77\uae30, \ub2ec\ub9ac\uae30, \uadf8\ub9ac\uace0 \ube44\ud589\ud558\uae30<\/strong><\/h4>\n

\uc0dd\uac01\uc740 \ud06c\uac8c \ud558\ub418 \uc791\uc740 \uac83\uc5d0\uc11c\ubd80\ud130 \uc2dc\uc791\ud558\uc138\uc694. \uace0\uac1d\uc5d0\uac8c \uac00\uc7a5 \uc801\ud569\ud55c \ub514\uc9c0\ud138 \uc778\uac8c\uc774\uc9c0\uba3c\ud2b8 \ubc29\ubc95\uc744 \uba3c\uc800 \uc815\uc758\ud574\uc57c \ud569\ub2c8\ub2e4. \uac70\uae30\uc11c\ubd80\ud130 \uc2dc\uc791\ud558\uc5ec \uc778\ud130\ub799\uc158 \ubc29\uc2dd\uc774 \ube0c\ub79c\ub4dc\uc758 \uc77c\ubd80\uac00 \ub420 \ub54c\uae4c\uc9c0 \uacbd\ud5d8\uc744 \uc313\uc544\ub098\uac00\uc57c \ud569\ub2c8\ub2e4. \uae30\ucd08\ub97c \ub9c8\uc2a4\ud130\ud558\uba74 \ube44\ub85c\uc18c \u2018\uac77\ub294\u2019 \uc0c1\ud0dc\uac00 \ub418\uc5b4 \ub354 \ub9ce\uc740 \uace0\uae09 \uae30\ub2a5\uc744 \uc0ac\uc6a9\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n

\uc608\ub97c \ub4e4\uc5b4, \uc0c1\ub2f4\uc0ac\uc5d0\uac8c \uac04\ub2e8\ud55c \ucc44\ud305 \uc778\ud130\ub799\uc158\uc744 \ub77c\uc6b0\ud305<\/a>\ud558\ub294 \uac83\ubd80\ud130 \uc218\ud589\ud569\ub2c8\ub2e4. \uc2dc\ub098\ub9ac\uc624\uc5d0 \ub530\ub77c \ub2e4\ub974\uaca0\uc9c0\ub9cc, \uc608\ub97c \ub4e4\uc5b4 \uc0c1\ub2f4\uc0ac\uac00 \uce74\ub4dc \uc11c\ube44\uc2a4, \uace0\uac1d \ud574\uacb0 \ud504\ub85c\uc138\uc2a4, \uc0c8 \uacc4\uc815 \uc628\ubcf4\ub529 \ud65c\ub3d9\uacfc \uad00\ub828\ud558\uc5ec \uc6f9 \uc0ac\uc774\ud2b8\ub97c \ud1b5\ud574 \uc5f0\ub77d\ud55c \uace0\uac1d\uacfc \ub300\ud654\ud558\ub294 \uac83\uc5d0\uc11c\ubd80\ud130 \uc2dc\uc791\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n

\uc774\ub7ec\ud55c \ucc44\ud305 \uc5c5\ubb34\uac00 \uc815\ucc29\uc774 \ub418\uba74, \uace0\uac1d\uc774 \ubcf8\uc778\uc774 \ucc98\ud55c \uc0c1\ud669\uc744 \uc0c1\ub2f4\uc0ac\uc5d0\uac8c \uacf5\uc720\ud558\ub294 \ucf54\ube0c\ub77c\uc6b0\uc9d5<\/a> \uae30\ub2a5 \ucd94\uac00\ub97c \uace0\ub824\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4. \uc774 \ub450 \uac00\uc9c0\ub294 \u2018\ub2ec\ub9ac\uae30\u2019 \ub2e8\uacc4\uc5d0\uc11c \ud574\uacb0\ud560 \uc218 \uc788\ub294 \uc635\uc158\uc785\ub2c8\ub2e4.<\/p>\n

\ub2e4\uc74c \ub2e8\uacc4\ub85c \ub118\uc5b4\uac08 \uc900\ube44\uac00 \ub418\uba74, \uc778\uacf5 \uc9c0\ub2a5(AI)\uc744 \uc0ac\uc6a9\ud558\uc5ec \uc608\uce21 \uae30\ubc18 \uc778\uac8c\uc774\uc9c0\uba3c\ud2b8<\/a>\ub97c \uad6c\ud604\ud558\uc5ec \uace0\uac1d\uc774 \uc6f9\uc0ac\uc774\ud2b8\ub97c \uc774\ud0c8\ud558\ub824\ub294 \uc2dc\uc810\uc744 \ud30c\uc545\ud569\ub2c8\ub2e4. \uc774 \ub54c \uc0c1\ub2f4\uc0ac\ub294 \uc120\uc81c\uc801\uc73c\ub85c \uc5f0\ub77d\ud558\uc5ec \uace0\uac1d\uc744 \ub9cc\uc871\uc2dc\ud0a4\uace0 \ucda9\uc131\uc2a4\ub7ec\uc6b4 \uace0\uac1d\uc73c\ub85c \ub9cc\ub4e4 \uc218 \uc788\uc2b5\ub2c8\ub2e4. \uc774\uc81c \ub514\uc9c0\ud138 \ucc44\ub110\uc5d0\uc11c \uc9c4\uc815\ud55c \uacf5\uac10\uc744 \uc804\ub2ec\ud558\uace0 \u2018\ube44\ud589\u2019\uc744 \uc2dc\uc791\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n

\uc870\uc9c1\uc5d0 \uc0c8\ub85c\uc6b4 \ub514\uc9c0\ud138 \ucc44\ub110\uacfc AI\ub97c \ucd94\uac00\ud558\ub294 \uc791\uc5c5\uc740 \uc5b4\ub824\uc6cc \ubcf4\uc774\uc9c0\ub9cc \uc2e4\uc81c\ub85c\ub294 \uadf8\ub807\uc9c0 \uc54a\uc2b5\ub2c8\ub2e4. \ud2b9\ud788 Customer Success Manager\uc640 \uac19\uc740 \uc804\ubb38\uac00\uc640 \ud611\ub825\ud558\uba74 \ub354\uc6b1 \uc27d\uac8c \uc644\ub8cc\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4. TSB Bank<\/a>\uac00 \ucf54\ub85c\ub09819 \ud32c\ub370\ubbf9 \uae30\uac04\uc5d0 \uac04\ud3b8\ud558\uac8c \uace0\uac1d \uacbd\ud5d8\uc744 \ub514\uc9c0\ud138\ud654\ud558\uc5ec \ud3ec\uae30\uc728\uc744 20% \uac10\uc18c\uc2dc\ud0a4\uace0, \uc21c \ucd94\ucc9c\uace0\uac1d \uc9c0\uc218(NPS)\ub97c 71 \uc774\uc0c1\uc73c\ub85c \uc720\uc9c0\ud560 \uc218 \uc788\uc5c8\ub358 \ubc29\ubc95\uc744 \uc0b4\ud3b4\ubcf4\uc2ed\uc2dc\uc624.<\/p>\n

\ub514\uc9c0\ud138 \uc778\uac8c\uc774\uc9c0\uba3c\ud2b8 \uc138\uc0c1\uc774 \uc5ec\ub7ec\ubd84\uc744 \uae30\ub2e4\ub9ac\uace0 \uc788\uc2b5\ub2c8\ub2e4. \uace0\uac1d\uc5d0\uac8c \ub9cc\uc871\uc2a4\ub7ec\uc6b4 \uc11c\ube44\uc2a4\ub97c \uc81c\uacf5\ud560 \uc900\ube44\uac00 \ub418\uc5b4 \uc788\uc2b5\ub2c8\uae4c? \ub514\uc9c0\ud138 \ud658\uacbd\uc744 \ub9de\uc774\ud560 \uc900\ube44\uac00 \ub41c Genesys \uace0\uac1d\uc774\uc2ed\ub2c8\uae4c? Customer Success Manager\uc5d0\uac8c \ubb38\uc758\ud558\uc5ec \uc2dc\uc791\ud574 \ubcf4\uc2ed\uc2dc\uc624. \uc544\uc9c1 Genesys \uace0\uac1d\uc774 \uc544\ub2c8\ub77c\uba74 \uc0c1\ub2f4\uc744 \uc2e0\uccad\ud574 \ubcf4\uc2ed\uc2dc\uc624. \uc5b8\uc81c\ub098 \ud658\uc601\ud569\ub2c8\ub2e4.<\/p>\n

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