{"id":355307,"date":"2020-11-07T04:42:25","date_gmt":"2020-11-07T12:42:25","guid":{"rendered":"https:\/\/www.genesys.com\/?post_type=blog&#038;p=355307"},"modified":"2021-03-07T04:45:12","modified_gmt":"2021-03-07T12:45:12","slug":"harmonizing-marketing-and-contact-center-data-with-genesys-and-adobe","status":"publish","type":"blog","link":"https:\/\/www.genesys.com\/ko-kr\/blog\/post\/harmonizing-marketing-and-contact-center-data-with-genesys-and-adobe","title":{"rendered":"Genesys Cloud\uc640 Adobe Experience Platform\uc744 \ud1b5\ud55c \uc2e4\uc2dc\uac04 \uace0\uac1d \ud504\ub85c\ud30c\uc77c \ud1b5\ud569"},"content":{"rendered":"<div class=\"wpb-content-wrapper\"><p>[vc_section full_width=&#8221;stretch_row&#8221;][vc_row][vc_column][vc_column_text]\ud569\ucc3d\ub2e8\uc5d0\uc11c\ub294 \ubaa8\ub4e0 \ub2e8\uc6d0\uc774 \ub3d9\uc77c\ud55c \uc545\ubcf4\ub97c \uc0ac\uc6a9\ud569\ub2c8\ub2e4. \uadf8\ub807\uc9c0 \uc54a\uc73c\uba74 \ud569\ucc3d\ub2e8 \uc804\uccb4\uac00 \ubd88\ud611\ud654\uc74c\uc744 \ub0b4\uac8c \ub429\ub2c8\ub2e4. \ub9c8\ucc2c\uac00\uc9c0\ub85c, \ud0c1\uc6d4\ud55c \uace0\uac1d \uacbd\ud5d8\uc744 \uc81c\uacf5\ud558\ub824\uba74 \uc804\ubc29\uc704\uc801\uc778 \ub178\ub825\uc744 \ud1b5\ud574 \ud558\ub098\uc758 \uc74c\uc744 \ub0bc \uc218 \uc788\ub3c4\ub85d \ub9de\ucd94\uc5b4\uc57c \ud558\uba70, \uadf8\ub807\uc9c0 \uc54a\uc73c\uba74 \uc804\uccb4 \uace0\uac1d \uacbd\ud5d8\uc5d0\uc11c\uc758 \ud654\uc74c\uc774 \uae68\uc9c0\uac8c \ub429\ub2c8\ub2e4.<\/p>\n<p>Genesys\uc640 Adobe\ub294 \uace0\uac1d \uad00\uacc4\uc5d0 \ub300\ud55c \uae30\uc5c5\uc758 \uc774\ud574\ub3c4\ub97c \ub192\uc774\uace0\uc790 <a href=\"https:\/\/www.genesys.com\/adobe\" target=\"_blank\" rel=\"noopener noreferrer\">\uc9c0\ub09c 8\uc6d4 \ud30c\ud2b8\ub108\uc2ed\uc744 \ubc1c\ud45c\ud588\uc2b5\ub2c8\ub2e4.<\/a> \uc774\ud6c4 \uc591\uc0ac\ub294 \ud568\uaed8 \ub370\uc774\ud130\ub97c \uc870\uc728\ud558\uc5ec \ub9c8\ucf00\ud305 \ubc0f \ucee8\ud0dd\uc13c\ud130 \uc6b4\uc601 \uc804\ubc18\uc5d0 \uac78\uccd0 \uace0\uac1d \ud589\ub3d9 \ubc0f \ucee4\ubba4\ub2c8\ucf00\uc774\uc158\uc744 \ud55c \ub208\uc5d0 \ud30c\uc545\ud558\uace0 \uc788\uc2b5\ub2c8\ub2e4. \uc774\ub7ec\ud55c \uae30\uc220 \ud1b5\ud569\uc73c\ub85c \uc778\ud574 \uc591\uc0ac\uc758 \uace0\uac1d\uc740 \ub2e4\uc74c \uc138 \uac00\uc9c0 \uce21\uba74\uc758 \uc774\uc810\uc744 \uc81c\uacf5 \ubc1b\uace0 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n<ol>\n<li>\uad6c\ub9e4 \uc804\ud658\uc728 \uc0c1\uc2b9<\/li>\n<li>\uace0\uac1d \uc774\ud0c8 \ubc29\uc9c0<\/li>\n<li>\uc6b4\uc601 \ud6a8\uc728\uc131 \uac1c\uc120<\/li>\n<\/ol>\n<p>\uae30\uc5c5\uc740 \ub370\uc774\ud130\uc640 \uc778\uacf5 \uc9c0\ub2a5(AI)\uc744 \uc0ac\uc6a9\ud558\uc5ec \uc2dc\uac04\uacfc \ub9ac\uc18c\uc2a4\ub97c \uc5b4\ub514\uc5d0 \uc9d1\uc911\ud574\uc57c \ud558\ub294\uc9c0 \ud30c\uc545\ud560 \uc218 \uc788\uc73c\uba70, \uc7a0\uc7ac \uace0\uac1d \ubc0f \uae30\uc874 \uace0\uac1d\uc5d0\uac8c \ud0c1\uc6d4\ud55c \uace0\uac1d \uacbd\ud5d8\uc744 \uc81c\uacf5\ud560 \uc218 \uc788\uac8c \ub429\ub2c8\ub2e4.<\/p>\n<p><strong>\ubd88\ud611\ud654\uc74c\uc744 \ub0b4\ub294 \uace0\uac1d \uacbd\ud5d8 \ud574\uacb0 <\/strong><\/p>\n<p>\ub514\uc9c0\ud138 \uc778\uac8c\uc774\uc9c0\uba3c\ud2b8\uac00 \ubcf4\ub2e4 \uac1c\uc778\ud654\ub41c \uace0\uac1d \uacbd\ud5d8 \uc81c\uacf5\uc744 \uac00\ub2a5\ud558\uac8c \ud558\uc9c0\ub9cc, \uc778\ud130\ub799\uc158 \uc2dc \ubb38\uc81c\uac00 \ub4dc\ub7ec\ub098\uae30\ub3c4 \ud569\ub2c8\ub2e4. \uc774\uc5d0 Genesys\uc640 Adobe \uac04 \uc81c\ud734\ub294 \ub2e4\uc74c\uc5d0\uc11c \ucd08\ub798\ub418\ub294 \uc8fc\uc694 \ubb38\uc81c\ub97c \ud574\uacb0\ud558\ub294 \ub370 \uc8fc\ub825\ud558\uace0 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n<ul>\n<li>\ub9c8\ucf00\ud305 \ubc0f \ucee8\ud0dd\uc13c\ud130 \uc811\uc810 \uc804\ubc18\uc5d0 \uac78\uccd0 \uc77c\uad00\ub41c \uacbd\ud5d8\uc744 \uc81c\uacf5\ud558\uc9c0 \ubabb\ud568<\/li>\n<li>\uace0\uac1d \uc5ec\uc815\uc5d0\uc11c \ucc44\ub110, \uc560\ud50c\ub9ac\ucf00\uc774\uc158, \ud504\ub85c\uc138\uc2a4 \uac04 \ud1b5\ud569\uc774 \uc774\ub904\uc838 \uc788\uc9c0 \uc54a\uc74c<\/li>\n<li>\uace0\uac1d \ub370\uc774\ud130\ub97c \ud1b5\ud569\ud558\uace0, \ud3c9\uac00\ud558\uace0, \uc870\uce58\ub97c \ucde8\ud560 \uc218 \uc5c6\uc5b4, \uace0\uac1d \uc5ec\uc815\uc5d0 \ub300\ud574 \uc644\ubcbd\ud558\uac8c \ud30c\uc545\ud558\uc9c0 \ubabb\ud558\uace0 \uace0\uac1d \uacbd\ud5d8 \ubb38\uc81c\uc5d0 \ub300\ud574 \uc6b0\uc120\uc21c\uc704\ub97c \uc9c0\uc815\ud558\uae30 \uc5b4\ub824\uc6c0<\/li>\n<\/ul>\n<p><strong>\ub3c4\uc804 \uacfc\uc81c <\/strong><\/p>\n<p>\uc138 \uac00\uc9c0 \uad00\uc810\uc5d0\uc11c \uc8fc\uc694 \ubb38\uc81c\ub97c \uc0b4\ud3b4\ubcf4\uaca0\uc2b5\ub2c8\ub2e4.<\/p>\n<p><strong>\uace0\uac1d \uad00\uc810 <\/strong><\/p>\n<p><strong>\uc774\uba54\uc77c \uacfc\ubd80\ud558<\/strong>: \uace0\uac1d\uc740 \ub2e8\uc21c\ud788 \uae30\uc5c5\uc758 \uc804\ud654\ubc88\ud638\ub97c \uac80\uc0c9\ud558\uae30 \uc704\ud574 \ud2b9\uc815 \uc2dc\uc810\uc5d0 \uc6f9 \uc0ac\uc774\ud2b8\ub97c \ubc29\ubb38\ud588\uc744 \uc218 \uc788\uc2b5\ub2c8\ub2e4. \uadf8\ub7ec\ub098 \uc774 \ubc29\ubb38\uc744 \ud1b5\ud574 \uace0\uac1d\uc740 \uc6d0\uce58 \uc54a\ub294 \uc774\uba54\uc77c \uc218\uc2e0, \uc18c\uc15c \ubbf8\ub514\uc5b4 \uac8c\uc2dc\ubb3c, \uc804\uc2dc \uad11\uace0\ub97c \ud3ec\ud568\ud558\ub294 \ub9de\ucda4\ud615 \uad11\uace0 \ub97c \uc9c0\uc18d\uc801\uc73c\ub85c \ubcf4\uac8c \ub418\ub294 \uacbd\uc6b0\uac00 \ub9ce\uc2b5\ub2c8\ub2e4.<\/p>\n<p><strong>\uc0c1\ub2f4\uc0ac\uc758 \uc815\ubcf4 \ubd80\uc871<\/strong>: \uace0\uac1d\uc774 \uae30\uc5c5\uc73c\ub85c\ubd80\ud130 \uc774\uba54\uc77c\uc744 \uc218\uc2e0\ud558\uba74 \ucc98\uc74c\uc5d0\ub294 \ud2b9\ubcc4 \ud61c\ud0dd\uc744 \uc5b8\uae09\ud558\ub294 \uc774\uba54\uc77c \ub0b4\uc6a9\uc5d0 \uc194\uae43\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4. \uc774\ud6c4 \uace0\uac1d\uc740 \ub354 \uc790\uc138\ud55c \uc815\ubcf4\ub97c \uc54c\uc544\ubcf4\ub824 \uc6f9\uc0ac\uc774\ud2b8\ub97c \ubc29\ubb38\ud558\uc9c0\ub9cc, \uc6d0\ud558\ub294 \uc815\ubcf4\ub97c \ucc3e\uae30 \uc5b4\ub824\uc6b8 \ub54c\uac00 \uc788\uc2b5\ub2c8\ub2e4. \uc774\uac83\uc774 \uccab \ubc88\uc9f8 \ubb38\uc81c\uc785\ub2c8\ub2e4. \ubb38\uc81c\ub97c \ud574\uacb0\ud558\uace0\uc790 \uace0\uac1d\uc774 \ucee8\ud0dd\uc13c\ud130\uc5d0 \uc804\ud654\ub97c \uac78\uc5c8\uc9c0\ub9cc, \uc0c1\ub2f4\uc0ac\ub294 \ud574\ub2f9 \uc774\uba54\uc77c\uc5d0 \uc5b8\uae09\ub41c \ud2b9\ubcc4 \ud61c\ud0dd\uc5d0 \uad00\ud574 \uc544\ubb34\uac83\ub3c4 \ubaa8\ub974\uace0 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n<p><strong>\ud2b9\ubcc4\ud55c \ub300\uc6b0\ubc1b\uc9c0 \ubabb\ud568:<\/strong> \uae30\uc5c5\uc5d0\uc11c \uc5ec\ub7ec \uc81c\ud488\uc744 \uad6c\ub9e4\ud55c \uc774\ub825\uc774 \uc788\ub294 \ucda9\uc131\ub3c4 \ub192\uc740 \uace0\uac1d\uc740, \ucd94\ud6c4\uc5d0 \ud574\ub2f9 \uae30\uc5c5\uc5d0 \uc7ac \ubc29\ubb38\uc744 \ud588\uc744 \uc2dc \uc88b\uc740 \ub300\uc6b0\ub97c \ubc1b\uc744 \uac83\uc774\ub77c\uace0 \uae30\ub300\ud569\ub2c8\ub2e4. \uc608\ub97c \ub4e4\uc5b4, \uc81c\ud488\uc5d0 \ubb38\uc81c\uac00 \uc788\uc5b4\uc11c \uc6f9\uc0ac\uc774\ud2b8\uc5d0\uc11c \ubb38\uc81c \ud574\uacb0\uc744 \uc2dc\ub3c4\ud588\uc73c\ub098, \ud574\uacb0\ud558\uc9c0 \ubabb\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4. \uc774\uc0c1\uc801\uc778 \uacbd\uc6b0\ub77c\uba74 \uace0\uac1d\uc740 \uc0c1\ub2f4\uc0ac\uc640 \ucc44\ud305\uc73c\ub85c \uc989\uc2dc \uc5f0\uacb0\ub429\ub2c8\ub2e4. \uadf8\ub7ec\ub098 \uadf8\uac83\uc774 \ubd88\uac00\ub2a5\ud560 \uacbd\uc6b0, \uace0\uac1d\uc740 \ucee8\ud0dd\uc13c\ud130\uc5d0 \uc804\ud654\ub97c \uac78\uac8c \ub429\ub2c8\ub2e4. \uc774\ub7ec\ud55c \uacbd\ub85c\uc5d0\uc11c \uae30\uc5c5\uc740 \uace0\uac1d\uc744 \ub108\ubb34 \uc624\ub798 \uae30\ub2e4\ub9ac\uac8c \ud560 \uc218\ub3c4 \uc788\uc2b5\ub2c8\ub2e4. \ub9c8\uce68\ub0b4 \uc0c1\ub2f4\uc0ac\uc640 \ub300\ud654\ud558\uac8c \ub41c \uace0\uac1d\uc740 \uc790\uc2e0\uc774 \uc5b4\ub5a4 \uc81c\ud488\uc744 \uac00\uc9c0\uace0 \uc788\ub294\uc9c0, \uc790\uc2e0\uc758 \ubb38\uc81c\uac00 \ubb34\uc5c7\uc778\uc9c0\ub97c \uc0c1\ub2f4\uc0ac\uc5d0\uac8c \uc124\uba85\ud558\uba74\uc11c \ub9ce\uc740 \uc2dc\uac04\uc744 \uc18c\uc694\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4. \uc774\ub7ec\ud55c \uc808\ucc28\ub97c \ud1b5\ud574 \uace0\uac1d\uc740 \uc804\ud600 \ubcf8\uc778\uc774 \ud2b9\ubcc4\ud558\uac8c \ub300\uc6b0\ubc1b\ub294\ub2e4\uace0 \ub290\uaef4\uc9c0\uc9c0 \uc54a\uc2b5\ub2c8\ub2e4.<\/p>\n<p><strong>\ub9c8\ucf00\ud305 \ub2f4\ub2f9\uc790 \uad00\uc810 <\/strong><\/p>\n<p><strong>\ud53c\ub4dc\ubc31 \ubc1b\uae30:<\/strong> \ub9c8\ucf00\ud305 \ucea0\ud398\uc778\uc744 \uc81c\uc791\ud560 \ub54c, \uc131\uacfc\ub97c \uac1c\uc120\ud560 \uc720\uc77c\ud55c \ubc29\ubc95\uc740 \ud53c\ub4dc\ubc31\uc744 \ud65c\uc6a9\ud558\ub294 \uac83\uc785\ub2c8\ub2e4. \uadf8\ub7ec\ub098 \ub9c8\ucf00\ud305 \ucea0\ud398\uc778 \uc131\uacfc\uc5d0 \uad00\ud55c \ucee8\ud0dd\uc13c\ud130\uc758 \ud53c\ub4dc\ubc31\uc774 \ubd80\uc871\ud560 \uacbd\uc6b0 \uc9c1\uc6d0\ub4e4\uc758 \uc0ac\uae30\uac00 \uc800\ud558\ub418\ub294 \uacbd\uc6b0\uac00 \ub9ce\uc2b5\ub2c8\ub2e4.<\/p>\n<p><strong>\uace0\uac1d \uc720\uc785 \uacbd\ub85c \uc811\uc810\uc5d0\uc11c\uc758 \uaca9\ucc28: <\/strong>\ucee8\ud0dd\uc13c\ud130\uc5d0\ub294 \uc5ec\ub7ec \uc811\uc810\uc774 \uc788\uc2b5\ub2c8\ub2e4. \uc601\uc5c5 \uc5ec\uc815 \uc720\uc785 \uacbd\ub85c \ub0b4 \uc811\uc810\uc744 \ud30c\uc545 \ubc0f \ud3c9\uac00\ud558\ub294 \uac83\uc740 \uace0\uac1d \uc5ec\uc815 \ucd5c\uc801\ud654\ub97c \uc704\ud55c \uae30\ud68c\ubfd0\ub9cc \uc544\ub2c8\ub77c \uc628\ub77c\uc778 \uad6c\ub9e4 \uc804\ud658 \uacfc\uc815\uc5d0\uc11c \ubc1c\uc0dd\ud558\ub294 \ubb38\uc81c\ub97c \ud30c\uc545\ud568\uc5d0 \uc788\uc5b4\uc11c\ub3c4 \ud575\uc2ec\uc801\uc785\ub2c8\ub2e4.<\/p>\n<p><strong>\ucee8\ud0dd\uc13c\ud130 \uad00\ub9ac\uc790 \uad00\uc810 <\/strong><\/p>\n<p><strong>\uc138\ubd84\ud654 \ud53c\ub4dc \ubd80\uc7ac:<\/strong> \uc0c1\ub2f4\uc0ac\uac00 \uc138\ubd84\ud654 \ud53c\ub4dc \uc5c6\uc774 \uad50\ucc28\ud310\ub9e4 \ubc0f \uc0c1\ud5a5\ud310\ub9e4\ud558\uae30\ub294 \uc5b4\ub835\uc2b5\ub2c8\ub2e4. \uc5b8\uc81c \uc5b4\ub5a4 \uace0\uac1d\uc744 \ucea0\ud398\uc778 \ub300\uc0c1\uc73c\ub85c \uc0bc\ub294\uc9c0 \ubaa8\ub974\uba74, \uc2ec\ub3c4 \uc788\ub294 \uc778\uac8c\uc774\uc9c0\uba3c\ud2b8\ub97c \uc900\ube44\ud560 \ubc29\ubc95\uc774 \uc5c6\uc2b5\ub2c8\ub2e4. \uadf8\ub9ac\uace0 \uc0c1\ub2f4\uc0ac\uac00 \ud574\ub2f9 \uae30\uc5c5\uc5d0\uc11c \uace0\uac1d\uc774 \uc5bb\uc744 \uc218 \uc788\ub294 \uac00\uce58\uc5d0 \ub300\ud55c \ub9e5\ub77d\uc774 \uc5c6\ub2e4\uba74 \uac1c\uc778\ud654\ub41c \uc11c\ube44\uc2a4 \uc81c\uacf5\uc774 \uc5b4\ub835\uc2b5\ub2c8\ub2e4.<\/p>\n<p><strong>\uae30\uc5ec\ub3c4:<\/strong> \ucee8\ud0dd\uc13c\ud130\uc5d0\uc11c \uc9c1\uc811\uc801\uc73c\ub85c \uad6c\ub9e4\ub85c \uc804\ud658\ud558\uc9c0 \uc54a\uc558\ub2e4\uba74, \uc628\ub77c\uc778\uc73c\ub85c \uc2dc\uc791\ub410\uac70\ub098 \ucee8\ud0dd\uc13c\ud130\uc640\uc758 \ucd08\uae30 \uc778\ud130\ub799\uc158 \ud6c4 \ud310\ub9e4 \uc2dc\uc810\uc5d0 \uc774\ud589\ub41c \uad6c\ub9e4 \uc804\ud658\uc5d0 \ub300\ud574\uc11c \ucee8\ud0dd\uc13c\ud130\ub294 \ud06c\ub808\ub527\uc744 \ubc1b\uc9c0 \ubabb\ud558\ub294 \uacbd\uc6b0\uac00 \ub9ce\uc2b5\ub2c8\ub2e4.<\/p>\n<p><strong>\uace0\uac1d \uacbd\ud5d8\uc758 \uc6b0\uc120\uc21c\uc704 \uc9c0\uc815<\/strong>: \ub300\ub7c9 \uad6c\ub9e4\ub97c \ud558\ub294 \uc6b0\uc218 \uace0\uac1d \ud639\uc740 \uc7a5\uae30 \uace0\uac1d\uc740 \ud0c1\uc6d4\ud55c \uace0\uac1d \uc11c\ube44\uc2a4\ub85c \ubcf4\uc0c1\ubc1b\uae30\ub97c \uae30\ub300\ud569\ub2c8\ub2e4. \uadf8\ub7ec\ub098 \uacbd\ud5d8\uc758 \uc6b0\uc120\uc21c\uc704\ub97c \uc9c0\uc815\ud558\uae30 \uc5b4\ub835\ub2e4\uba74, \ucda9\uc131 \uace0\uac1d\uc5d0\uac8c \ud2b9\ubcc4\ud55c \uace0\uac1d \uc11c\ube44\uc2a4\ub97c \uc81c\uacf5\ud558\uae30\uac00 \uc5b4\ub824\uc6cc \uace0\uac1d \ucda9\uc131\ub3c4\uac00 \uc0c1\uc2e4\ub420 \uc218 \uc788\uc2b5\ub2c8\ub2e4. \uc774\ud0c8\ud558\ub294 \uc131\ud5a5\uc774 \ub192\uc740 \uace0\uac1d\ub3c4 \ub9c8\ucc2c\uac00\uc9c0\uc785\ub2c8\ub2e4. \uc88b\uc9c0 \ubabb\ud55c \uace0\uac1d \uacbd\ud5d8\uc744 \ubc14\uafb8\uba74 \uc218\uc775\uc5d0 \uc9c1\uc811\uc801\uc73c\ub85c \uc601\ud5a5\uc744 \ubbf8\uce69\ub2c8\ub2e4.<\/p>\n<p>Gartner Research\uc5d0 \ub530\ub974\uba74 \ub300\uaddc\ubaa8 \uc870\uc9c1\uc758 50%\uac00 <a href=\"https:\/\/www.gartner.com\/en\/documents\/3947233\/the-future-of-the-customer-engagement-center\" target=\"_blank\" rel=\"noopener noreferrer\">\uc778\uac8c\uc774\uc9c0\uba3c\ud2b8\ub97c \ud1b5\ud569 \uad00\ub9ac\ud558\uc9c0 \ubabb\ud588\uc73c\uba70<\/a> \uc774\ub85c \uc778\ud574 \ub9e5\ub77d\uc774 \uacb0\uc5ec\ub41c, \ubd84\uc0b0\ub418\uace0 \ub2e8\uc808\ub41c \uace0\uac1d \uacbd\ud5d8\uc744 \uc81c\uacf5\ud558\ub294 \uac83\uc73c\ub85c \ub098\ud0c0\ub0ac\uc2b5\ub2c8\ub2e4. \ub9e5\ub77d\uc774\uc57c\ub9d0\ub85c \uace0\uac1d, \ub9c8\ucf00\ud305 \ub2f4\ub2f9\uc790, \uad00\ub9ac\uc790\uc758 \ud575\uc2ec \ubb38\uc81c\ub97c \ud574\uacb0\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n<p><strong>\ub9c8\ucf00\ud305\uacfc \ucee8\ud0dd\uc13c\ud130 \uc6b4\uc601 \uac04\uc758 \uaca9\ucc28 \ud574\uc18c <\/strong><\/p>\n<p>\ubb38\uc81c \ud574\uacb0\uc758 \ud575\uc2ec\uc740 \uace0\uac1d \uc6b4\uc601 \ubc0f \ub9c8\ucf00\ud305 \ubd80\uc11c \uac04 \uc5c5\ubb34 \ud611\uc5c5\uc744 \uc190\uc27d\uac8c \uac00\ub2a5\ud558\ub3c4\ub85d \ub9cc\ub4dc\ub294 \uac83\uc785\ub2c8\ub2e4. \uadf8 \uc5b4\ub290 \ub54c\ubcf4\ub2e4 \uae30\uc5c5\uacfc\uc758 \uc5f0\ub77d\uc744 \uc704\ud55c \uace0\uac1d\uc758 \ucc44\ub110 \uc120\ud0dd\uad8c\uc774 \ub9ce\uc544\uc838 \uace0\uac1d \uc811\uc810\uc774 \ub298\uc5b4\ub0ac\uae30 \ub54c\ubb38\uc5d0 \ubcf5\uc7a1\uc131\uc774 \uc99d\uac00\ud588\uc2b5\ub2c8\ub2e4. \ub530\ub77c\uc11c, \ub450 \ubd80\uc11c \ubaa8\ub450\uac00 \uace0\uac1d \ud589\ub3d9\uacfc \ubb38\uc81c\ub97c \uc2e4\uc2dc\uac04\uc73c\ub85c \ud30c\uc545\ud560 \uc218 \uc788\ub294 \ub370\uc774\ud130 \ud750\ub984\uc744 \uac16\uace0 \uc788\uc9c0 \uc54a\ub2e4\uba74, \uc77c\uad00\ub418\uace0 \ub04a\uc784\uc5c6\ub294 \uace0\uac1d \uacbd\ud5d8\uc744 \uc81c\uacf5\ud558\ub294 \uac83\uc740 \ubd88\uac00\ub2a5\ud569\ub2c8\ub2e4.<\/p>\n<p><a href=\"https:\/\/www.genesys.com\/ko-kr\/genesys-cloud\" target=\"_blank\" rel=\"noopener noreferrer\">Genesys Cloud<sup>TM<\/sup> \ud50c\ub7ab\ud3fc<\/a>\uc744 \uc0ac\uc6a9\ud558\uba74, \uc778\ubc14\uc6b4\ub4dc \ubc0f \uc544\uc6c3\ubc14\uc6b4\ub4dc \ud1b5\ud654, \uc774\uba54\uc77c, \uc6f9 \uba54\uc2dc\uc9d5, \uc18c\uc15c \ubbf8\ub514\uc5b4, SMS, \ubd07 \uc5b4\ub290 \uacf3\uc5d0\uc11c\ub3c4 \uace0\uac1d \uc0c1\ub2f4\uc774 \uac00\ub2a5\ud569\ub2c8\ub2e4. \uacfc\uac70\uc5d0\ub294 \uc774\ub7ec\ud55c \uc0c1\ub2f4 \ubc0f \ubd84\uc11d\uc744 \uc6b4\uc601 \ubd80\uc11c\uc5d0\uc11c \ub2f4\ub2f9\ud588\uc73c\uba70 \ub530\ub77c\uc11c \uace0\uac1d\uc5d0 \ub300\ud55c \uc804\ubc18\uc801\uc778 \ud30c\uc545 \ub0b4\uc6a9\uc774 \ub3d9\uae30\ud654\ub418\uc9c0 \uc54a\uc558\uc2b5\ub2c8\ub2e4.<\/p>\n<p>\ub9c8\ucf00\ud305, \ubd84\uc11d, \uad11\uace0, \uc804\uc790 \uc0c1\uac70\ub798\ub97c \uc704\ud55c Adobe\uc758 \uad11\ubc94\uc704\ud55c \uae30\ub2a5\uc740 \uace0\uac1d \ub370\uc774\ud130 \ud50c\ub7ab\ud3fc\uc5d0\uc11c\uc758 \ud1b5\ud569\uc5d0 \ub530\ub978 \ud6a8\uc728\uc131\uc744 \uc81c\uacf5\ud558\ub294 Adobe Experience Platform\uc5d0\uc11c \uadf9\ub300\ud654\ub429\ub2c8\ub2e4. \uadf8\ub9ac\uace0 Genesys \uc634\ub2c8\ucc44\ub110 \ud1b5\ud569\uc744 \ud1b5\ud574 \ud1b5\ud569 \uc9c0\uc810\uc758 \uc218\ub97c \ucd5c\uc18c\ud654\ud569\ub2c8\ub2e4.<\/p>\n<p>\ub450 \ud50c\ub7ab\ud3fc \uac04\uc5d0 \ud48d\ubd80\ud55c \uace0\uac1d \ub370\uc774\ud130\ub97c \uacb0\ud569\ud558\uc5ec \uace0\uac1d \ud504\ub85c\ud544\uc744 \ud1b5\uc77c\ud558\uba74 \ucee8\ud0dd\uc13c\ud130, \ub514\uc9c0\ud138, \ub9c8\ucf00\ud305 \uc811\uc810\uc5d0 \uac78\uccd0 \uc9c4\uc815\ud55c \uac1c\uc778 \ub9de\ucda4\ud615 \uacbd\ud5d8\uc744 \uc870\uc728\ud560, \uc2ec\ub3c4\uc788\ub294 \uc778\uc0ac\uc774\ud2b8\ub97c \uc5bb\uc744 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n<p><strong>\ub370\uc774\ud130 \ud30c\uc774\ud504\ub77c\uc778 \ud1b5\ud569 <\/strong><\/p>\n<p>Genesys Cloud \ud50c\ub7ab\ud3fc\uc740 Adobe Experience Cloud\uacfc \ud568\uaed8, \ub9c8\ucf00\ud305 \ubc0f \ucee8\ud0dd\uc13c\ud130 \uc6b4\uc601 \uac04\uc758 \uace0\uac1d \uacbd\ud5d8\uc744 \ub3d9\uae30\ud654\ud560 \uc218 \uc788\ub294 \uc591\ubc29\ud5a5 \ub370\uc774\ud130 \ud750\ub984\uc744 \uc81c\uacf5\ud569\ub2c8\ub2e4.<\/p>\n<p><strong>\uc0c1\ub2f4\uc0ac\ub97c \uc704\ud55c \ub9e5\ub77d \ud1b5\uc77c<\/strong>. \ucee8\ud0dd\uc13c\ud130\ub294 \uac00\uc7a5 \ud48d\ubd80\ud55c \ud615\ud0dc\uc758 \uc815\uc131\uc801 \ubc0f \uc815\ub7c9\uc801 \uace0\uac1d \ub370\uc774\ud130\ub97c \ubcf4\uc720\ud558\uace0 \uc788\uc2b5\ub2c8\ub2e4. \ub9c8\ucf00\ud305\uc5d0\uc11c\uc640 \ub2ec\ub9ac, \uace0\uac1d\uc740 \uc0c1\ub2f4\uc0ac\uc640 \uc77c\ub300\uc77c\uc73c\ub85c \ucee4\ubba4\ub2c8\ucf00\uc774\uc158\uc744 \ud569\ub2c8\ub2e4. \uc774\ub7ec\ud55c \uc778\uac8c\uc774\uc9c0\uba3c\ud2b8\uc5d0\uc11c \uace0\uac1d\uc758 \ubb38\uc81c\ub97c \ube60\ub974\uac8c \ud574\uacb0\ud558\uba74 \uc0c1\ub2f4\uc0ac\ub294 \uace0\uac1d\uc758 \uc601\uc6c5\uc774 \ub420 \uc218 \uc788\uc2b5\ub2c8\ub2e4. \ub610\ud55c \uae30\uc5c5\uc740 \uace0\uac1d \uad00\uacc4\ub97c \uac15\ud654\ud560 \uae30\ud68c\ub97c \uc5bb\uc744 \uc218\ub3c4 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n<p>\uace0\uac1d\uc758 \ud3c9\uc0dd \uac00\uce58 \uc810\uc218, \uc81c\ud488 \uad6c\ub9e4 \uacc4\ud68d \ub610\ub294 \uc694\uccad \uc0ac\ud56d\uacfc \uac19\uc740 \uc8fc\uc694 \uc815\ubcf4\ub97c \uc0c1\ub2f4\uc0ac\uc758 \ub370\uc2a4\ud06c\ud1b1\uc5d0 \uc81c\uacf5\ud558\uba74, \uc9c1\uc6d0\ub4e4\uc758 \uc791\uc5c5 \ud6a8\uc728\uc131\uc774 \ub192\uc544\uc9d1\ub2c8\ub2e4. \uc8fc\uc694 \ub9e5\ub77d\uc5d0 \ub9de\ub294 \uace0\uac1d \uc815\ubcf4\ub97c \ubcf4\uc720\ud558\uac8c \ub418\uc5b4 \ubb38\uc758\ub97c \ud6a8\uc728\uc801\uc73c\ub85c \ucc98\ub9ac\ud558\uc5ec, \ud3c9\uade0 \ucc98\ub9ac \uc2dc\uac04\uc744 \uc904\uc774\uace0, \ucd5c\ucd08 \uc5f0\ub77d \uc2dc \ud574\uacb0\ub960\uc744 \ub192\uc77c \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n<p><strong>\uc804\ub7b5\uc744 \uad6c\uccb4\ud654\ud560 \uc778\uc0ac\uc774\ud2b8 \ud655\ub300<\/strong>. Genesys\ub294 \ud48d\ubd80\ud55c \uc0c1\ub2f4 \ubc0f \uc778\ud130\ub799\uc158 \ub370\uc774\ud130\ub97c \uc2e4\uc2dc\uac04\uc73c\ub85c Adobe\uc5d0 \uc81c\uacf5\ud558\uc5ec, \uc774\ub97c Adobe \uace0\uac1d \ud504\ub85c\ud544\uc5d0 \ucca8\ubd80\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4. AI \uc131\uacfc \uc810\uc218 \uc608\uce21 \ubc0f \uc138\ubd84\ud654\ub97c \ud3ec\ud568\ud55c Genesys \uc608\uce21 \uae30\ubc18 \uc778\uac8c\uc774\uc9c0\uba3c\ud2b8\uc758 \uc5ec\uc815 \uc138\uc158 \ub370\uc774\ud130\ub97c \uac1c\ubcc4 \uace0\uac1d \ud504\ub85c\ud544\uc5d0 \uc5f0\uacb0\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4. Adobe \uace0\uac1d \uc5ec\uc815 \ubd84\uc11d \uae30\ub2a5\uc744 \uc0ac\uc6a9\ud558\uba74, \ub370\uc774\ud130 \uad00\ub828 \ubd80\uc11c\uc758 \ub3c4\uc6c0 \uc5c6\uc5b4\ub3c4 \ubaa8\ub4e0 \ub370\uc774\ud130\ub97c \ud1b5\ud569\ud558\uc5ec \uccb4\uacc4\uc801\uc778 \ucc44\ub110 \uac04 \uadc0\uc18d\uc744 \uad6c\ud604\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n<p><strong>\ud0c4\ud0c4\ud55c \uc138\ubd84\ud654<\/strong>. Adobe Experience Platform\uc740 \uace0\uac1d \uc774\ud0c8 \ubc29\uc9c0 \ucea0\ud398\uc778 \ub610\ub294 \uc7a0\uc7ac \uace0\uac1d\uc774 Genesys \uc608\uce21 \uae30\ubc18 \uc778\uac8c\uc774\uc9c0\uba3c\ud2b8\ub97c \ud1b5\ud574 \uace0\uac1d\uc73c\ub85c \uc804\ud658\ub418\ub3c4\ub85d \ud558\uae30 \uc704\ud55c \ucea0\ud398\uc778\uacfc \uac19\uc774 \uc5ec\ub7ec \ucea0\ud398\uc778\uc744 \uc704\ud574 \ud1b5\ud569\ub41c \uace0\uac1d \ub370\uc774\ud130\ub97c \uc138\ubd84\ud654\ud558\uace0 \ud0c0\uac9f\ud305 \ud560 \uc218 \uc788\ub3c4\ub85d \ud0c0\uac9f \uadf8\ub8f9\uc744 \uc138\ubd84\ud654\ud569\ub2c8\ub2e4. \uace0\uac1d\uc774 \ucee8\ud0dd\uc13c\ud130\uc5d0 \uc804\ud654\ud558\uac70\ub098 \uc18c\uc15c \ubbf8\ub514\uc5b4\ub97c \ud1b5\ud574 \ucee8\ud0dd\uc744 \uc2dc\ub3c4\ud560 \ub54c, \uace0\uac1d\uc744 \uc2e4\uc2dc\uac04\uc73c\ub85c \ud30c\uc545\ud558\uba74 \ub300\uae30\uc5f4 \ub0b4\uc5d0\uc11c \uc6b0\uc120\uc21c\uc704\ub97c \uc815\ud558\uac70\ub098 \uad50\ucc28\ud310\ub9e4\/\uc0c1\ud5a5\ud310\ub9e4 \uae30\ud68c\ub97c \ud310\ub2e8\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n<p><strong>\uc5b4\uc6b8\ub9ac\ub294 \uc870\ud569 \ucc3e\uae30<\/strong><\/p>\n<p>Genesys\uc640 Adobe\uc758 \uc81c\ud734\ub97c \ud1b5\ud574 \ubd84\uc5f4\ub41c \uc2a4\ud0dd\uc744 \uc5f0\uacb0\ud558\ub294 \ubcf5\uc7a1\ud55c \uacfc\uc815\uc744 \uac04\uc18c\ud654\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4. Genesys Cloud\uc758 \ub2e8\uc77c \ud50c\ub7ab\ud3fc \uc0c1\uc758 \ud1b5\ud569\ub41c \ucee8\ud0dd\uc13c\ud130 \uc6b4\uc601 \uadf8\ub9ac\uace0 Adobe \uc758 \ub9c8\ucf00\ud305 \uc6b4\uc601\uc744 \ud1b5\ud574, \ub6f0\uc5b4\ub09c \uace0\uac1d \uacbd\ud5d8\uc744 \ube60\ub974\uace0 \ud6a8\uc728\uc801\uc73c\ub85c \uc81c\uacf5\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n<p><a href=\"https:\/\/explore.genesys.com\/ai-journey\/p\/1\" target=\"_blank\" rel=\"noopener noreferrer\">AI \uae30\ubc18 \ucee8\ud0dd\uc13c\ud130\uc5d0 \ub300\ud574 \uc790\uc138\ud788 \uc54c\uc544\ubcf4\uace0<\/a> \ubcf4\ub2e4 \uac1c\uc778 \ub9de\ucda4\ud654\ub418\uace0 \uc5f0\uacb0\ub41c \uacbd\ud5d8\uc744 \uc81c\uacf5\ud558\ub294 \ubc29\ubc95\uc5d0 \ub300\ud574 \ud655\uc778\ud574 \ubcf4\uc138\uc694.[\/vc_column_text][\/vc_column][\/vc_row][\/vc_section]<\/p>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>[vc_section full_width=&#8221;stretch_row&#8221;][vc_row][vc_column][vc_column_text]\ud569\ucc3d\ub2e8\uc5d0\uc11c\ub294 \ubaa8\ub4e0 \ub2e8\uc6d0\uc774 \ub3d9\uc77c\ud55c \uc545\ubcf4\ub97c \uc0ac\uc6a9\ud569\ub2c8\ub2e4. \uadf8\ub807\uc9c0 \uc54a\uc73c\uba74 \ud569\ucc3d\ub2e8 \uc804\uccb4\uac00 \ubd88\ud611\ud654\uc74c\uc744 \ub0b4\uac8c \ub429\ub2c8\ub2e4. \ub9c8\ucc2c\uac00\uc9c0\ub85c, \ud0c1\uc6d4\ud55c \uace0\uac1d \uacbd\ud5d8\uc744 \uc81c\uacf5\ud558\ub824\uba74 \uc804\ubc29\uc704\uc801\uc778 \ub178\ub825\uc744 \ud1b5\ud574 \ud558\ub098\uc758 \uc74c\uc744 \ub0bc \uc218 \uc788\ub3c4\ub85d \ub9de\ucd94\uc5b4\uc57c \ud558\uba70, \uadf8\ub807\uc9c0 \uc54a\uc73c\uba74 \uc804\uccb4 \uace0\uac1d \uacbd\ud5d8\uc5d0\uc11c\uc758 \ud654\uc74c\uc774 \uae68\uc9c0\uac8c \ub429\ub2c8\ub2e4. Genesys\uc640 Adobe\ub294 \uace0\uac1d \uad00\uacc4\uc5d0 \ub300\ud55c \uae30\uc5c5\uc758 \uc774\ud574\ub3c4\ub97c \ub192\uc774\uace0\uc790 \uc9c0\ub09c 8\uc6d4 \ud30c\ud2b8\ub108\uc2ed\uc744 \ubc1c\ud45c\ud588\uc2b5\ub2c8\ub2e4. \uc774\ud6c4 \uc591\uc0ac\ub294 \ud568\uaed8 \ub370\uc774\ud130\ub97c \uc870\uc728\ud558\uc5ec \ub9c8\ucf00\ud305 [&hellip;]<\/p>\n","protected":false},"author":804,"featured_media":347214,"template":"","tax_priority":[],"tax_blogtype":[17747],"tax_blogcategory":[13126],"tax_contenttheme":[],"tax_bundle":[15275],"tax_contenttheme2":[],"tax_capability_sitewide":[],"tax_products_programs":[],"tax_buying_job":[],"tax_buyer_persona":[],"tax_sector":[],"tax_segment":[],"class_list":["post-355307","blog","type-blog","status-publish","has-post-thumbnail","hentry","tax_blogtype-genesys-ko-kr","tax_blogcategory-cloud-ko-kr","tax_bundle-genesys-ai-ko-kr"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.genesys.com\/ko-kr\/wp-json\/wp\/v2\/blog\/355307","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.genesys.com\/ko-kr\/wp-json\/wp\/v2\/blog"}],"about":[{"href":"https:\/\/www.genesys.com\/ko-kr\/wp-json\/wp\/v2\/types\/blog"}],"author":[{"embeddable":true,"href":"https:\/\/www.genesys.com\/ko-kr\/wp-json\/wp\/v2\/users\/804"}],"version-history":[{"count":5,"href":"https:\/\/www.genesys.com\/ko-kr\/wp-json\/wp\/v2\/blog\/355307\/revisions"}],"predecessor-version":[{"id":367492,"href":"https:\/\/www.genesys.com\/ko-kr\/wp-json\/wp\/v2\/blog\/355307\/revisions\/367492"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.genesys.com\/ko-kr\/wp-json\/wp\/v2\/media\/347214"}],"wp:attachment":[{"href":"https:\/\/www.genesys.com\/ko-kr\/wp-json\/wp\/v2\/media?parent=355307"}],"wp:term":[{"taxonomy":"tax_priority","embeddable":true,"href":"https:\/\/www.genesys.com\/ko-kr\/wp-json\/wp\/v2\/tax_priority?post=355307"},{"taxonomy":"tax_blogtype","embeddable":true,"href":"https:\/\/www.genesys.com\/ko-kr\/wp-json\/wp\/v2\/tax_blogtype?post=355307"},{"taxonomy":"tax_blogcategory","embeddable":true,"href":"https:\/\/www.genesys.com\/ko-kr\/wp-json\/wp\/v2\/tax_blogcategory?post=355307"},{"taxonomy":"tax_contenttheme","embeddable":true,"href":"https:\/\/www.genesys.com\/ko-kr\/wp-json\/wp\/v2\/tax_contenttheme?post=355307"},{"taxonomy":"tax_bundle","embeddable":true,"href":"https:\/\/www.genesys.com\/ko-kr\/wp-json\/wp\/v2\/tax_bundle?post=355307"},{"taxonomy":"tax_contenttheme2","embeddable":true,"href":"https:\/\/www.genesys.com\/ko-kr\/wp-json\/wp\/v2\/tax_contenttheme2?post=355307"},{"taxonomy":"tax_capability_sitewide","embeddable":true,"href":"https:\/\/www.genesys.com\/ko-kr\/wp-json\/wp\/v2\/tax_capability_sitewide?post=355307"},{"taxonomy":"tax_products_programs","embeddable":true,"href":"https:\/\/www.genesys.com\/ko-kr\/wp-json\/wp\/v2\/tax_products_programs?post=355307"},{"taxonomy":"tax_buying_job","embeddable":true,"href":"https:\/\/www.genesys.com\/ko-kr\/wp-json\/wp\/v2\/tax_buying_job?post=355307"},{"taxonomy":"tax_buyer_persona","embeddable":true,"href":"https:\/\/www.genesys.com\/ko-kr\/wp-json\/wp\/v2\/tax_buyer_persona?post=355307"},{"taxonomy":"tax_sector","embeddable":true,"href":"https:\/\/www.genesys.com\/ko-kr\/wp-json\/wp\/v2\/tax_sector?post=355307"},{"taxonomy":"tax_segment","embeddable":true,"href":"https:\/\/www.genesys.com\/ko-kr\/wp-json\/wp\/v2\/tax_segment?post=355307"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}