{"id":116950,"date":"2018-07-09T00:00:00","date_gmt":"2018-07-09T07:00:00","guid":{"rendered":"https:\/\/www.genesys.com\/?post_type=blog&#038;p=116950"},"modified":"2019-01-03T12:59:46","modified_gmt":"2019-01-03T20:59:46","slug":"%eb%b3%80%ed%99%94%ec%97%90-%ec%a0%81%ec%9d%91%ed%95%98%ea%b8%b0-%ec%bb%a8%ed%83%9d-%ec%84%bc%ed%84%b0%ec%97%90%ec%84%9c-%ec%88%98%ec%9d%b5-%ec%b0%bd%ec%b6%9c","status":"publish","type":"blog","link":"https:\/\/www.genesys.com\/ko-kr\/blog\/post\/%eb%b3%80%ed%99%94%ec%97%90-%ec%a0%81%ec%9d%91%ed%95%98%ea%b8%b0-%ec%bb%a8%ed%83%9d-%ec%84%bc%ed%84%b0%ec%97%90%ec%84%9c-%ec%88%98%ec%9d%b5-%ec%b0%bd%ec%b6%9c","title":{"rendered":"\ubcc0\ud654\uc5d0 \uc801\uc751\ud558\uae30: \ucee8\ud0dd \uc13c\ud130\uc5d0\uc11c \uc218\uc775 \ucc3d\ucd9c"},"content":{"rendered":"<div class=\"wpb-content-wrapper\"><p>[vc_section full_width=&#8221;stretch_row&#8221;][vc_row][vc_column][vc_column_text]&#8221;\uc0b4\uc544\ub0a8\ub294 \uc885\uc740 \ubcc0\ud654\uc5d0 \uac00\uc7a5 \uc798 \uc801\uc751\ud558\ub294 \uc885\uc774\ub2e4.&#8221; \uc801\uc751 \ub2a5\ub825\uc5d0 \ub300\ud55c \ucc30\uc2a4 \ub2e4\uc708\uc758 \ud1b5\ucc30\ub825\uc740 \uc790\uc5f0 \ud658\uacbd\uc5d0 \ub300\ud55c \uc778\uac04\uc758 \uc778\uc2dd\uc744 \ubc14\uafd4 \ub193\ub294 \ud601\uc2e0\uc801\uc778 \uc0ac\uac74\uc774\uc5c8\uc2b5\ub2c8\ub2e4. \uadf8\uc758 \ub9d0\uc740 \ube60\ub974\uac8c \uc9c4\ud654\ub97c \uac70\ub4ed\ud558\ub294 \uc624\ub298\ub0a0\uc758 \u00a0\ube44\uc988\ub2c8\uc2a4 \ubaa8\ub378\uc5d0\ub3c4 \ud574\ub2f9\ub429\ub2c8\ub2e4.<\/p>\n<p>\uba87 \ub144 \uc804\uae4c\uc9c0\ub9cc \ud574\ub3c4 \ucee8\ud0dd \uc13c\ud130\uc758 \uc608\uc0b0\uc740 \uc778\ubc14\uc6b4\ub4dc \uace0\uac1d \ubb38\uc758\uc5d0 \ub300\ud55c \ubb38\uc81c \ud574\uacb0\uc744 \ud1b5\ud55c \ube44\uc6a9 \uc808\uac10\uc5d0 \ubaa8\ub4e0 \ucd08\uc810\uc774 \ub9de\ucd94\uc5b4\uc838 \uc788\uc5c8\uc2b5\ub2c8\ub2e4. \uadf8\ub7ec\ub098 \ub514\uc9c0\ud138 \ud2b8\ub79c\uc2a4\ud3ec\uba54\uc774\uc158 \uc2dc\ub300\uc5d0 \uc774\ub7ec\ud55c \uae30\ub300\ub294 \uc774\uc81c \ub2f9\uc5f0\ud55c \uac83\uc774 \ub418\uc5b4\ubc84\ub838\uc73c\uba70 \uc624\ub298\ub0a0\uc758 \ucee8\ud0dd \uc13c\ud130\ub294 \uc218\uc775 \ucc3d\ucd9c\uacfc \uace0\uac1d \uacbd\ud5d8 \ud5a5\uc0c1\uc5d0 \ub3c4\uc804\ud558\uace0 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n<p>\uc774\uc640 \ub3d9\uc2dc\uc5d0 \uc18c\ube44\uc790\ub294 \ub2e4\uc591\ud55c \ucc44\ub110\uc5d0\uc11c \ub9e4\uc77c\uac19\uc774 \uc3df\uc544\uc9c0\ub294 \uc5c4\uccad\ub09c \uc591\uc758 \ubb34\uc791\uc704 \ub9c8\ucf00\ud305 \ubc0f \uc601\uc5c5 \uba54\uc2dc\uc9c0\ub97c \ubc1b\uae30\ub97c \uaebc\ub824\ud569\ub2c8\ub2e4. \uc774\ub85c \uc778\ud574 &#8220;\ubb34\uc791\uc704 \ud64d\ubcf4 \uc804\ud654&#8221;\ub97c \uc77c\ucc0c\uac10\uce58 \uac70\ubd80\ud558\uc5ec \ub9c8\ucf00\ud305\uc774\ub098 \uc601\uc5c5 \ubaa9\uc801\uc758 \ucee8\ud0dd \ubaa9\ub85d\uc5d0\uc11c \uc81c\uc678\ub418\uace0\uc790 \ud558\ub294 \uc18c\ube44\uc790\uac00 \ub298\uc5b4\ub098\uace0 \uc788\uc73c\uba70, \uc218\uc2e0 \uac70\ubd80 \uc804\ud654\ub97c \ud1b5\ud574 \ud154\ub808\ub9c8\ucf00\ud305 \uc804\ud654\ub97c \ucc28\ub2e8\ud558\uae30\ub3c4 \ud569\ub2c8\ub2e4. \uc774\ub7ec\ud55c \ubcc0\ud654\ub41c \ud604\uc2e4\uc5d0 \uc801\uc751\ud558\uace0\uc790 \ub178\ub825\ud558\ub294 \uae30\uc5c5\uc774\ub77c\uba74 \uacb0\uad6d \uc74c\uc131, \uc18c\uc15c, \ubb38\uc790, \ucc44\ud305 \ub4f1 \ubaa8\ub4e0 \uc720\ud615\uc758 \ucee4\ubba4\ub2c8\ucf00\uc774\uc158\uc740 \uadf8 \ucd9c\ubc1c\uc810\uc774 \uace0\uac1d\uc774 \ub418\uc5b4\uc57c \ub192\uc740 \uc218\uc775 \ucc3d\ucd9c\uc758 \uae30\ud68c\ub97c \uc7a1\uc744 \uc218 \uc788\ub2e4\ub294 \uc0ac\uc2e4\uc744 \uae68\ub2eb\uac8c \ub429\ub2c8\ub2e4. \ub610\ud55c \uc774\ub7ec\ud55c \uc778\ud130\ub799\uc158\uc774 \uace0\uac1d\uacfc\uc758 \uad00\uacc4 \uad6c\ucd95\uc744 \uc704\ud55c \ucd5c\uace0\uc758 \ubc29\ubc95\uc774\uba70 \uad81\uadf9\uc801\uc73c\ub85c\ub294 \uc7a5\uae30\uc801\uc778 \ube0c\ub79c\ub4dc \ucda9\uc131\ub3c4\ub85c \uc774\uc5b4\uc9d1\ub2c8\ub2e4.<\/p>\n<p><strong>\uace0\uac1d\uc744<\/strong> <strong>\uc9c4\uc815\uc73c\ub85c<\/strong> <strong>\uc774\ud574\ud560<\/strong> <strong>\ub54c<\/strong><strong> \u00a0<\/strong><strong>\uc5f4\ub9ac\ub294<\/strong> <strong>\uae30\ud68c<\/strong><\/p>\n<p>\uc624\ub298\ub0a0 \ubcc0\ud654\uc5d0 \uac00\uc7a5 \uc720\uc5f0\ud558\uac8c \uc801\uc751\ud55c \uac83\uc73c\ub85c \uc874\uacbd\ubc1b\ub294 <a href=\"http:\/\/blog.genesys.com\/5-ways-companies-build-iconic-brands\/\" target=\"_blank\" rel=\"noopener\">\ub300\ud45c \uae30\uc5c5<\/a>\ub4e4\uc744 \uc0b4\ud3b4\ubcf4\uba74 \ub9ce\uc740 \uad50\ud6c8\uc744 \uc5bb\uc744 \uc218 \uc788\uc2b5\ub2c8\ub2e4. \uc774\ub4e4\uc740 \uace0\uac1d \ub9cc\uc871\uc744 \uc704\ud574 \ub04a\uc784\uc5c6\uc774 \ub178\ub825\ud569\ub2c8\ub2e4. Amazon\uc774 \ub300\ud45c\uc801\uc778 \uc608\uc785\ub2c8\ub2e4. \uc628\ub77c\uc778\uc73c\ub85c \ucc45\uc744 \ud310\ub9e4\ud558\ub358 \uc774\uc804\uc758 \uc0ac\uc5c5 \ubc29\uc2dd\uc5d0\uc11c \uc644\uc804\ud788 \ubc97\uc5b4\ub09c Amazon\uc774 \uc774\ub8ec \uac00\uc7a5 \ud070 \ud601\uc2e0\uc740 \uc5b4\ub5a4 \uc0c1\ud488\uc774\ub4e0 \ub354\uc6b1 \ud3b8\ub9ac\ud55c \uc1fc\ud551 \ubc29\ubc95\uc744 \ucc3e\ub294 \uc2dc\uc7a5 \ud658\uacbd\uc5d0 \uc801\uc751\ud55c \uac83\uc785\ub2c8\ub2e4. Amazon\uacfc \uac19\uc774 \uc5b4\ub5bb\uac8c \ud558\uba74 \uace0\uac1d\uc758 \uae30\ub300\uc5d0 \ubd80\uc751\ud568\uc73c\ub85c\uc368 \uace0\uac1d \uacbd\ud5d8\uc744 \ub208\uc5d0 \ubcf4\uc774\uac8c \uac1c\uc120\ud560 \uc218 \uc788\uc744\uc9c0 \uc0dd\uac01\ud574 \ubcf4\uc2ed\uc2dc\uc624.<\/p>\n<p>\uc218\uc775 \ucc3d\ucd9c\uc5d0 \uc811\uadfc\ud558\ub294 \ub610 \ub2e4\ub978 \ubc29\ubc95\uc740 \ubb38\uc81c \ud574\uacb0\uc5d0 \uc788\uc2b5\ub2c8\ub2e4. \uace0\uac1d \ub610\ub294 \uc7a0\uc7ac \uace0\uac1d\uc5d0 \ub300\ud55c \uc751\ub300 \uc2dc\uac04\uc774 \uc9c0\ub098\uce58\uac8c \uc624\ub798 \uac78\ub9b0\ub2e4\uba74 \uc5b4\ub5a8\uae4c\uc694? \uc790\ub3d9\ud654 \ub610\ub294 \ucf5c\ubc31 \uae30\ub2a5\uc744 \uc0ac\uc6a9\ud558\uba74 \uae30\ub2e4\ub9ac\ub294 \uc2dc\uac04\uc744 \ub2e8\ucd95\ud574 \ud68c\uc0ac\uc640 \uace0\uac1d\uc758 \uc2dc\uac04\uc744 \uc544\ub084 \uc218 \uc788\uc2b5\ub2c8\ub2e4. \ubfd0\ub9cc \uc544\ub2c8\ub77c \uace0\uac1d\uc774 \ub300\uae30\ud558\ub294 \uc2dc\uac04\uc744 \ud65c\uc6a9\ud574 \uc74c\uc131 \ub610\ub294 \ub2e4\ub978 \ucc44\ub110\uc5d0\uc11c \ud604\uc7ac \uc9c4\ud589 \uc911\uc778 \uc138\uc77c \uad00\ub828 \uba54\uc2dc\uc9c0 \ud639\uc740 \uc5f0\ud734\ub098 \uba85\uc808 \uc900\ube44\ub97c \uc704\ud55c \uc0ac\uc804 \uc8fc\ubb38 \uc54c\ub9bc \ub4f1\uc758 \uc18c\uc2dd\uc744 \uc804\ud558\ub294 \uac83\ub3c4 \uc88b\uc2b5\ub2c8\ub2e4.\uac01\uc790\uac00 \uc120\ud638\ud558\ub294 \ubc29\ubc95\uc744 \ud1b5\ud574 \uace0\uac1d\uc774 \uc880\ub354 \ud3b8\ub9ac\ud55c \uc0b6\uc744 \ub204\ub9b4 \uc218 \uc788\ub3c4\ub85d \uc9c0\uc6d0\ud568\uc73c\ub85c\uc368 \uc0c8\ub85c\uc6b4 \uc2dc\uc7a5 \ud658\uacbd\uc5d0 \uc801\uc751\ud558\uace0 \uc218\uc775\uc744 \uc2e4\ud604\ud574 \ubcf4\uc2ed\uc2dc\uc624.<\/p>\n<p><strong>\ub2e4\uc74c\uc744<\/strong> <strong>\uc704\ud55c<\/strong> <strong>\ucd5c\uc120\uc758<\/strong> <strong>\uc120\ud0dd<\/strong><\/p>\n<p>\ubbf8\ub798\ub97c \uc704\ud55c \ucee8\ud0dd \uc13c\ud130 \ub3c4\uc785\uc744 \uace0\ub824\ud558\uae30\uc5d0 \uc55e\uc11c, \ud2b8\ub80c\ub4dc\uc5d0 \uc8fc\ubaa9\ud574 \ubcfc \ud544\uc694\uac00 \uc788\uc2b5\ub2c8\ub2e4. Forrester Research\ub294 2018\ub144 \uc8fc\ubaa9\ud574\uc57c \ud560 10\uac00\uc9c0 \uace0\uac1d \uc11c\ube44\uc2a4 \ud2b8\ub80c\ub4dc\ub97c \uc5f0\uad6c \ubcf4\uace0\uc11c\ub97c \ud1b5\ud574 \uc81c\uc2dc\ud588\uc2b5\ub2c8\ub2e4. \ub2e4\uc74c <a href=\"https:\/\/www.genesys.com\/kr\/about\/resources\/forrester-trends-2018-report\" target=\"_blank\" rel=\"noopener\">\ub9c1\ud06c<\/a>\ub97c \ud1b5\ud574 \ubcf4\uace0\uc11c\ub97c \ub2e4\uc6b4\ub85c\ub4dc\ud558\uc2dc\uc5b4 \ucd5c\uc2e0 \ud2b8\ub80c\ub4dc\ub97c \ud655\uc778\ud558\uc2dc\uace0 \uc218\uc775 \ubc0f \uad6c\ub9e4\uc804\ud658\uc728\uc744 \ub192\uc774\uae30 \uc704\ud574 \ucd5c\uc801\ud654\ub41c \uace0\uac1d \uacbd\ud5d8\uc744 \uc81c\uacf5\ud558\ub294 \ubc29\ubc95\uc5d0 \ub300\ud574 \uc54c\uc544\ubcf4\uc2dc\uae30 \ubc14\ub78d\ub2c8\ub2e4.[\/vc_column_text][\/vc_column][\/vc_row][\/vc_section]<\/p>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>[vc_section full_width=&#8221;stretch_row&#8221;][vc_row][vc_column][vc_column_text]&#8221;\uc0b4\uc544\ub0a8\ub294 \uc885\uc740 \ubcc0\ud654\uc5d0 \uac00\uc7a5 \uc798 \uc801\uc751\ud558\ub294 \uc885\uc774\ub2e4.&#8221; \uc801\uc751 \ub2a5\ub825\uc5d0 \ub300\ud55c \ucc30\uc2a4 \ub2e4\uc708\uc758 \ud1b5\ucc30\ub825\uc740 \uc790\uc5f0 \ud658\uacbd\uc5d0 \ub300\ud55c \uc778\uac04\uc758 \uc778\uc2dd\uc744 \ubc14\uafd4 \ub193\ub294 \ud601\uc2e0\uc801\uc778 \uc0ac\uac74\uc774\uc5c8\uc2b5\ub2c8\ub2e4. \uadf8\uc758 \ub9d0\uc740 \ube60\ub974\uac8c \uc9c4\ud654\ub97c \uac70\ub4ed\ud558\ub294 \uc624\ub298\ub0a0\uc758 \u00a0\ube44\uc988\ub2c8\uc2a4 \ubaa8\ub378\uc5d0\ub3c4 \ud574\ub2f9\ub429\ub2c8\ub2e4. \uba87 \ub144 \uc804\uae4c\uc9c0\ub9cc \ud574\ub3c4 \ucee8\ud0dd \uc13c\ud130\uc758 \uc608\uc0b0\uc740 \uc778\ubc14\uc6b4\ub4dc \uace0\uac1d \ubb38\uc758\uc5d0 \ub300\ud55c \ubb38\uc81c \ud574\uacb0\uc744 \ud1b5\ud55c \ube44\uc6a9 \uc808\uac10\uc5d0 \ubaa8\ub4e0 \ucd08\uc810\uc774 \ub9de\ucd94\uc5b4\uc838 \uc788\uc5c8\uc2b5\ub2c8\ub2e4. \uadf8\ub7ec\ub098 \ub514\uc9c0\ud138 \ud2b8\ub79c\uc2a4\ud3ec\uba54\uc774\uc158 [&hellip;]<\/p>\n","protected":false},"author":254,"featured_media":120900,"template":"","tax_priority":[],"tax_blogtype":[17747],"tax_blogcategory":[13320],"tax_contenttheme":[],"tax_bundle":[],"tax_contenttheme2":[],"tax_capability_sitewide":[],"tax_products_programs":[],"tax_buying_job":[],"tax_buyer_persona":[],"tax_sector":[],"tax_segment":[],"class_list":["post-116950","blog","type-blog","status-publish","has-post-thumbnail","hentry","tax_blogtype-genesys-ko-kr","tax_blogcategory-marketing-ko-kr"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.genesys.com\/ko-kr\/wp-json\/wp\/v2\/blog\/116950","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.genesys.com\/ko-kr\/wp-json\/wp\/v2\/blog"}],"about":[{"href":"https:\/\/www.genesys.com\/ko-kr\/wp-json\/wp\/v2\/types\/blog"}],"author":[{"embeddable":true,"href":"https:\/\/www.genesys.com\/ko-kr\/wp-json\/wp\/v2\/users\/254"}],"version-history":[{"count":3,"href":"https:\/\/www.genesys.com\/ko-kr\/wp-json\/wp\/v2\/blog\/116950\/revisions"}],"predecessor-version":[{"id":120906,"href":"https:\/\/www.genesys.com\/ko-kr\/wp-json\/wp\/v2\/blog\/116950\/revisions\/120906"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.genesys.com\/ko-kr\/wp-json\/wp\/v2\/media\/120900"}],"wp:attachment":[{"href":"https:\/\/www.genesys.com\/ko-kr\/wp-json\/wp\/v2\/media?parent=116950"}],"wp:term":[{"taxonomy":"tax_priority","embeddable":true,"href":"https:\/\/www.genesys.com\/ko-kr\/wp-json\/wp\/v2\/tax_priority?post=116950"},{"taxonomy":"tax_blogtype","embeddable":true,"href":"https:\/\/www.genesys.com\/ko-kr\/wp-json\/wp\/v2\/tax_blogtype?post=116950"},{"taxonomy":"tax_blogcategory","embeddable":true,"href":"https:\/\/www.genesys.com\/ko-kr\/wp-json\/wp\/v2\/tax_blogcategory?post=116950"},{"taxonomy":"tax_contenttheme","embeddable":true,"href":"https:\/\/www.genesys.com\/ko-kr\/wp-json\/wp\/v2\/tax_contenttheme?post=116950"},{"taxonomy":"tax_bundle","embeddable":true,"href":"https:\/\/www.genesys.com\/ko-kr\/wp-json\/wp\/v2\/tax_bundle?post=116950"},{"taxonomy":"tax_contenttheme2","embeddable":true,"href":"https:\/\/www.genesys.com\/ko-kr\/wp-json\/wp\/v2\/tax_contenttheme2?post=116950"},{"taxonomy":"tax_capability_sitewide","embeddable":true,"href":"https:\/\/www.genesys.com\/ko-kr\/wp-json\/wp\/v2\/tax_capability_sitewide?post=116950"},{"taxonomy":"tax_products_programs","embeddable":true,"href":"https:\/\/www.genesys.com\/ko-kr\/wp-json\/wp\/v2\/tax_products_programs?post=116950"},{"taxonomy":"tax_buying_job","embeddable":true,"href":"https:\/\/www.genesys.com\/ko-kr\/wp-json\/wp\/v2\/tax_buying_job?post=116950"},{"taxonomy":"tax_buyer_persona","embeddable":true,"href":"https:\/\/www.genesys.com\/ko-kr\/wp-json\/wp\/v2\/tax_buyer_persona?post=116950"},{"taxonomy":"tax_sector","embeddable":true,"href":"https:\/\/www.genesys.com\/ko-kr\/wp-json\/wp\/v2\/tax_sector?post=116950"},{"taxonomy":"tax_segment","embeddable":true,"href":"https:\/\/www.genesys.com\/ko-kr\/wp-json\/wp\/v2\/tax_segment?post=116950"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}