{"id":116894,"date":"2017-04-17T00:00:00","date_gmt":"2017-04-17T07:00:00","guid":{"rendered":"https:\/\/www.genesys.com\/?post_type=blog&p=116894"},"modified":"2021-03-01T21:39:58","modified_gmt":"2021-03-02T05:39:58","slug":"%ec%98%b4%eb%8b%88%ec%b1%84%eb%84%90%ea%b3%bc-%eb%a9%80%ed%8b%b0%ec%b1%84%eb%84%90-%eb%b9%84%ea%b5%90","status":"publish","type":"blog","link":"https:\/\/www.genesys.com\/ko-kr\/blog\/post\/%ec%98%b4%eb%8b%88%ec%b1%84%eb%84%90%ea%b3%bc-%eb%a9%80%ed%8b%b0%ec%b1%84%eb%84%90-%eb%b9%84%ea%b5%90","title":{"rendered":"\uc634\ub2c8\ucc44\ub110\uacfc \uba40\ud2f0\ucc44\ub110 \ube44\uad50"},"content":{"rendered":"

[vc_section full_width=”stretch_row”][vc_row][vc_column][vc_column_text]\uc218\ub9ce\uc740 \uc0c8\ub85c\uc6b4 \uae30\uc220 \uc6a9\uc5b4\uac00 \ub4f1\uc7a5\ud558\uace0 \uc788\ub294 \uc694\uc998, \ub9ce\uc740 \uc0ac\ub78c\ub4e4\uc774 \uadf8 \uc0c8\ub85c\uc6b4 \uc6a9\uc5b4\uc758 \uc758\ubbf8\uc640 \ud2b8\ub80c\ub4dc\ub97c \ud30c\uc545\ud558\uae30 \uc704\ud574 \ub178\ub825\ud558\uace0 \uc788\uc2b5\ub2c8\ub2e4. \ucee8\ud0dd \uc13c\ud130<\/a>\uc758 \uacbd\uc6b0, \uc784\uc6d0 \ubc0f \uae30\ud0c0 \uc758\uc0ac \uacb0\uc815\uad8c\uc790\ub4e4\uc774 “\uc634\ub2c8\ucc44\ub110”\uacfc “\uba40\ud2f0\ucc44\ub110”\uc744 \uc2e4\uc218\ub85c \ubc14\uafd4 \uc4f0\ub294 \uacbd\uc6b0\uac00 \ud754\ud788 \uc788\uc2b5\ub2c8\ub2e4. \uadf8\ub7ec\ub098 \uc774 \ub450 \uac00\uc9c0 \uc774\ub984\uc5d0\ub294 \uc0c1\ub2f9\ud55c \uc758\ubbf8\uc0c1 \ucc28\uc774\uac00 \uc788\uc2b5\ub2c8\ub2e4. \ub098\ub0a0\uc774 \ub192\uc544\uc9c0\ub294 \uace0\uac1d\ub4e4\uc758 \uae30\ub300 \uc218\uc900\uc744 \ub2a5\uac00\ud558\ub824\uba74 \uc774 \ucc28\uc774\ub97c \ubc18\ub4dc\uc2dc \uc54c\uc544\uc57c\ub9cc \ud569\ub2c8\ub2e4.<\/p>\n

\ubcf5\ud569<\/strong> \ucc44\ub110<\/strong> \uc81c\uacf5<\/strong> \uadf8<\/strong> \uc774\uc0c1<\/strong><\/p>\n

\uba40\ud2f0\ucc44\ub110\uc740 \ub2e8\uc21c\ud788 \uc5ec\ub7ec \ucc44\ub110\uc5d0\uc11c \uace0\uac1d \uc778\uac8c\uc774\uc9c0\uba3c\ud2b8\uac00 \uac00\ub2a5\ud558\ub2e4\ub294 \uac83\uc744 \uc758\ubbf8\ud569\ub2c8\ub2e4. \uc804\ud654\uc640 \uc774\uba54\uc77c\uc744 \ud1b5\ud574 \uace0\uac1d \uc11c\ube44\uc2a4\ub97c \uc81c\uacf5\ud558\ub294 \ud68c\uc0ac\ub77c\uba74 \uba40\ud2f0\ucc44\ub110 \ucee8\ud0dd \uc13c\ud130<\/a>\uac00 \uc788\ub294 \uac83\uc785\ub2c8\ub2e4. \uba40\ud2f0\ucc44\ub110\uc758 \uacbd\uc6b0, \uc9c0\uc6d0 \uac00\ub2a5\ud55c \ucc44\ub110\uc774 \ub450 \uac1c\ub4e0 \uc2a4\ubb34 \uac1c\ub4e0 \uac04\uc5d0 \uace0\uac1d\uc774 \ucee8\ud0dd\ud588\ub358 \ub2e4\ub978 \ucc44\ub110\uc758 \uacfc\uac70 \uc774\ub825 \uc815\ubcf4\uac00 \ud1b5\ud569\ub418\uc5b4 \uc788\uac70\ub098 \ub2e4\ub978 \ucc44\ub110\ub85c \uc62e\uaca8\uc11c \ubb38\uc758\ub97c \ud588\uc744 \ub54c \uace0\uac1d\uc774 \ub290\ub07c\ub294 \uacbd\ud5d8\uc774 \uc77c\uad00\uc131\uc774 \uc788\uc5b4\uc57c \ud55c\ub2e4\ub294 \uc870\uac74\uc740 \uc5c6\uc2b5\ub2c8\ub2e4. \u00a0\uc989 \uac01\uac01\uc758 \ucc44\ub110\uc774 \ub530\ub85c \uad00\ub9ac\ub418\uba70 \uace0\uac1d\uc774 \ub9e4\ub044\ub7fd\uac8c \uc5ec\ub7ec \ucc44\ub110\uc744 \ub118\ub098\ub4e4 \uc218 \uc788\ub2e4\ub294 \uac00\uc815\ud558\uc9c0\ub3c4 \uc54a\uc2b5\ub2c8\ub2e4.<\/p>\n

\ubc18\uba74 \uc634\ub2c8\ucc44\ub110 \uace0\uac1d \uacbd\ud5d8\uc744 \uc81c\uacf5\ud55c\ub2e4\ub294 \uac83\uc740 \uace0\uac1d\uc758 \uc5ec\uc815 \uc804\uccb4\uc5d0 \uac78\uccd0 \ub04a\uae40 \uc5c6\ub294 \uc11c\ube44\uc2a4\ub97c \uc77c\uad00\uc131 \uc788\uac8c \uc81c\uacf5\ud560 \ub2a5\ub825\uc774 \uc788\ub2e4\ub294 \ub73b\uc785\ub2c8\ub2e4. \ucc44\ub110\uc774 \ud1b5\ud569\ub418\uc5b4 \uc788\uae30 \ub54c\ubb38\uc5d0 \uace0\uac1d\uc774 \ub2e4\ub978 \ucc44\ub110\ub85c \uc804\ud658\ud558\ub354\ub77c\ub3c4 \ub9e5\ub77d \uc815\ubcf4\uac00 \uc720\uc9c0\ub418\uba70 \uc778\ud130\ub799\uc158\uc774 \uc218\uc6d4\ud558\uac8c \uc9c4\ud589\ub429\ub2c8\ub2e4. \uc634\ub2c8\ucc44\ub110 \uace0\uac1d \uacbd\ud5d8\uc774 \uac00\ub2a5\ud55c \uace0\uac1d \uacbd\ud5d8 \ud50c\ub7ab\ud3fc\uc744 \ub3c4\uc785\ud558\uba74 \uace0\uac1d \uc5ec\uc815\uc744 \uc124\uacc4\ud558\uace0, \uad00\ub9ac\ud558\uace0, \uc2dc\uac04\uc774 \uc9c0\ub0a8\uc5d0 \ub530\ub77c \uc9c0\uc18d\uc801\uc73c\ub85c \ucd5c\uc801\ud654\ud558\uba74\uc11c \uace0\uac1d\uc758 \ubaa9\ud45c \ub2ec\uc131\uc744 \uc120\uc81c\uc801\uc73c\ub85c \uc9c0\uc6d0\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n

\uc634\ub2c8\ucc44\ub110\uacfc \uba40\ud2f0\ucc44\ub110\uc774\ub77c\ub294 \uc6a9\uc5b4\uac00 \ud63c\ub3d9\ub418\ub294 \uc774\uc720 \uc911 \ud558\ub098\ub294 \uc0ac\uc2e4\uc0c1 \uc0ac\uc77c\ub85c\ud654\ub41c \uba40\ud2f0\ucc44\ub110\ubc16\uc5d0 \uc9c0\uc6d0\ud558\uc9c0 \ubabb\ud558\ub294 \uc77c\ubd80 \ucee8\ud0dd \uc13c\ud130 \uc5c5\uccb4\ub4e4\uc774 \uc790\uc0ac\uc758 \uc194\ub8e8\uc158\uc744 \uc634\ub2c8\ucc44\ub110\uc774\ub77c\uace0 \ud3ec\uc7a5\ud558\uae30 \ub54c\ubb38\uc785\ub2c8\ub2e4. \uadf8\ub7ec\ub098 \uc624\ub298\ub0a0 \ub300\ub2e4\uc218\uc758 \ucee8\ud0dd \uc13c\ud130\ub294 \uc2e4\uc81c\ub85c \uba40\ud2f0\ucc44\ub110\uc5d0 \ubd88\uacfc\ud569\ub2c8\ub2e4.\u00a0Dimension Data\uc758 2016 \uc804 \uc138\uacc4 \ucee8\ud0dd \uc13c\ud130 \ubca4\uce58\ub9c8\ud0b9 \ubcf4\uace0\uc11c\uc5d0 \ub530\ub974\uba74 \ud604\uc7ac \ud3c9\uade0\uc801\uc778 \ucee8\ud0dd \uc13c\ud130\uc5d0 \uc544\ud649 \uac00\uc9c0\uc758 \ud1b5\uc2e0 \ucc44\ub110\uc774 \uc788\ub2e4\uace0 \ud569\ub2c8\ub2e4. \uadf8\ub7ec\ub098 \uc774\ub7ec\ud55c \ucc44\ub110\uc774 \ud1b5\ud569\ub418\uc5b4 \uc788\ub294 \ucee8\ud0dd \uc13c\ud130\ub294 25% \ubbf8\ub9cc\uc785\ub2c8\ub2e4. \uc0ac\uc77c\ub85c\ub97c \uc5ec\ub7ec \ucc44\ub110\ub85c \ub098\ub204\uace0 \uc2dc\uc2a4\ud15c\uc744 \uc11c\ub85c \uc5f0\uacc4\ud558\uc5ec \uace0\uac1d\uc758 \ub9e5\ub77d \uc815\ubcf4\ub97c \ucd1d\uccb4\uc801\uc73c\ub85c \uad00\ub9ac\ud560 \uc218 \uc788\ub294 \ub2a5\ub825\uc774 \uc788\ub294\uc9c0 \uc5ec\ubd80\uc57c\ub9d0\ub85c \uba40\ud2f0\ucc44\ub110\uacfc \uc634\ub2c8\ucc44\ub110\uc744 \uac00\ub974\ub294 \uc911\uc694\ud55c \ucc28\uc774\uc810\uc785\ub2c8\ub2e4.<\/p>\n

CRM<\/strong>\uc740<\/strong> \uc634\ub2c8\ucc44\ub110<\/strong> \uc778\uac8c\uc774\uc9c0\uba3c\ud2b8\ub97c<\/strong> \uc81c\uacf5\ud558\uc9c0<\/strong> \uc54a\ub294\uac00<\/strong>?<\/strong><\/p>\n

\uc634\ub2c8\ucc44\ub110\uc5d0 \ub300\ud55c \ub610 \ud55c \uac00\uc9c0 \ud63c\ub780\uc740 CRM \uc194\ub8e8\uc158\uacfc \uad00\uacc4\uac00 \uc788\uc2b5\ub2c8\ub2e4. \ub300\uac1c CRM \uc5c5\uccb4\uc5d0\uc11c\ub294 \uc634\ub2c8\ucc44\ub110\uc774 \ub2e4\ub978 \uc758\ubbf8\ub85c \ud1b5\ud569\ub2c8\ub2e4. \uc885\ud569\uc801\uc778 CRM \uc194\ub8e8\uc158\uc774 \uc788\uc73c\uba74 \uace0\uac1d\uc740 \uc5b4\ub5a4 \ucc44\ub110\uc5d0\uc11c\ub098 \uace0\uac1d \uc11c\ube44\uc2a4\ub97c \uc81c\uacf5\ubc1b\uc744 \uc218 \uc788\uc2b5\ub2c8\ub2e4. \uadf8\ub7ec\ub098 \uc9c4\uc815\ud55c \uc634\ub2c8\ucc44\ub110 \uace0\uac1d \uacbd\ud5d8\uc744 \uc81c\uacf5\ud558\uae30 \uc704\ud574\uc11c\ub294 \uc5ec\ub7ec \ucc44\ub110 \uac04\uc5d0 \uace0\uac1d\uc744 \uc2dd\ubcc4\ud558\uace0 \ucd94\uc801\ud558\ub294 \uae30\ub2a5\uc774 \ud544\uc694\ud569\ub2c8\ub2e4. \uc608\ub97c \ub4e4\uc5b4, \uc6f9 \uc0ac\uc774\ud2b8\uc5d0\uc11c \uc5ec\uc815\uc744 \uc2dc\uc791\ud55c \uace0\uac1d\uc774 \ucc44\ud305 \ucc44\ub110\ub85c \uc804\ud658\ud588\ub2e4\uac00 \uc74c\uc131 \ud1b5\ud654\ub97c \ud1b5\ud574 \ubb38\uc81c\ub97c \uc5d0\uc2a4\uceec\ub808\uc774\uc158\ud558\ub354\ub77c\ub3c4 \ubaa8\ub4e0 \uc778\ud130\ub799\uc158\uc774 \uc11c\ub85c \uc5f0\uacb0\ub418\ubbc0\ub85c \ub9e5\ub77d \uc815\ubcf4\uac00 \ubcf4\uc874\ub429\ub2c8\ub2e4.<\/p>\n

\ubc18\uba74 CRM\uc758 \uacbd\uc6b0 \uc5ec\ub7ec \ucc44\ub110\uc5d0 \uac78\uce5c \uace0\uac1d \uc778\ud130\ub799\uc158 \ucc28\uc6d0\uc774 \uc544\ub2c8\ub77c \uac1c\ubcc4 \ucee8\ud0dd \ucc28\uc6d0\uc5d0\uc11c \uac01\uac01\uc758 \ucee8\ud0dd\uc744 \uad00\ub9ac\ud569\ub2c8\ub2e4. \ub530\ub77c\uc11c CRM\uc774 \uc2e4\uc81c\ub85c \uc81c\uacf5\ud558\ub294 \uac83\uc740 \uc634\ub2c8\ucc44\ub110 \uc778\uac8c\uc774\uc9c0\uba3c\ud2b8\uac00 \uc544\ub2c8\ub77c \uba40\ud2f0\ubbf8\ub514\uc5b4 \uc778\uac8c\uc774\uc9c0\uba3c\ud2b8\ub77c\uace0 \ud574\uc57c \ub9de\uc2b5\ub2c8\ub2e4. \u00a0\uc634\ub2c8\ucc44\ub110 \ubc29\uc2dd\uc5d0\uc11c\ub294 \uace0\uac1d\uc774 \ud604\uc7ac, \uc2e4\uc2dc\uac04 \uc778\uac8c\uc774\uc9c0\uba3c\ud2b8 \uc815\ubcf4\ub97c \uc5b4\ub514\uc5d0\uc11c \uc81c\uacf5\ubc1b\uace0 \uc788\ub294\uc9c0\uc5d0 \ub300\ud55c \uacbd\ub85c\ub97c \uc2e4\uc2dc\uac04\uc73c\ub85c \ucd94\uc801\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4. \u00a0\ub610\ud55c \uc5ec\ub7ec \ucc44\ub110\uc5d0 \uac78\uce5c \uace0\uac1d\uc758 \uc5ec\uc815 \uc804\uccb4\ub97c \ud30c\uc545\ud558\uc5ec \uc120\uc81c\uc801\uc778 \uace0\uac1d \uc778\uac8c\uc774\uc9c0\uba3c\ud2b8<\/a>\uac00 \uac00\ub2a5\ud569\ub2c8\ub2e4. \uc774\uac83\uc740 \uace0\uac1d\uc758 \uc774\ub825, \uc694\uad6c, \ucee8\ud0dd \uc758\ub3c4\uac00 \ud30c\uc545\ub41c\ub2e4\ub294 \uc810\uc5d0\uc11c \uc804\ud600 \ub2e4\ub978 \uae30\ub2a5\uc785\ub2c8\ub2e4. \uac04\ub2e8\ud788 \ub9d0\ud574 CRM\uc740 \uc778\ud130\ub799\uc158 \uad00\ub9ac\ub97c \uc790\ub3d9\ud654\ud558\uac70\ub098 \ucd5c\uc801\ud654\ud558\uc9c0 \ubabb\ud569\ub2c8\ub2e4. \uc774\ub97c \uc704\ud574\uc11c\ub294 \uc778\uac04\uc774 \ub3c4\uc911\uc5d0 \uac1c\uc785\ud558\uc5ec \uc218\uc9d1\ub41c \ub9e5\ub77d \uc815\ubcf4\ub97c \ud3c9\uac00\ud55c \ub2e4\uc74c \uc9c0\ub2a5\uc801\uc73c\ub85c \uc778\ud130\ub799\uc158\uc744 \uad00\ub9ac\ud574\uc57c\ub9cc \ud569\ub2c8\ub2e4.<\/p>\n

\uc634\ub2c8\ucc44\ub110<\/strong> \uc778\uac8c\uc774\uc9c0\uba3c\ud2b8<\/strong> \uc13c\ud130\uc5d0\uc11c<\/strong> CRM<\/strong>\uc774<\/strong> \ud558\ub294<\/strong> \uc5ed\ud560<\/strong><\/p>\n

\uc634\ub2c8\ucc44\ub110 \uc778\uac8c\uc774\uc9c0\uba3c\ud2b8\ub97c \uc9c0\uc6d0\ud558\ub294 \uace0\uac1d \uacbd\ud5d8 \ud50c\ub7ab\ud3fc<\/a>\uc758 \uae30\ub2a5\uacfc CRM\uc758 \uae30\ub2a5 \uc0ac\uc774\uc5d0 \uc774\ub807\uac8c \uba85\ud655\ud55c \ucc28\uc774\uac00 \uc788\uae30 \ub54c\ubb38\uc5d0 \ub450 \uac00\uc9c0 \uac1c\ub150\uc774 \uc5b4\ub5bb\uac8c \uc11c\ub85c \uacf5\uc874\ud558\uace0 \uc5f0\ub3d9\ub420 \uc218 \uc788\ub294\uc9c0 \ubb3b\ub294 \uc0ac\ub78c\ub4e4\uc774 \ub9ce\uc2b5\ub2c8\ub2e4. \uace0\uac1d\uc5d0 \uad00\ud55c \uc77c\ubc18\uc801\uc778 \uc815\ubcf4\ub97c \ubaa8\uc544 \uc800\uc7a5\ud558\ub294 CRM\uc740 \uc634\ub2c8\ucc44\ub110 \uc778\uac8c\uc774\uc9c0\uba3c\ud2b8\ub97c \ub4b7\ubc1b\uce68\ud558\ub294 \ud575\uc2ec \uad6c\uc131\uc694\uc18c\uc785\ub2c8\ub2e4. \uc804\uccb4 \uc778\uac8c\uc774\uc9c0\uba3c\ud2b8 \uc2dc\uc2a4\ud15c\uc5d0\uc11c\ub294 \uc774 \uc815\ubcf4\ub97c \ud1a0\ub300\ub85c \uace0\uac1d \uc5ec\uc815\uc744 \uc2e4\uc2dc\uac04\uc73c\ub85c \uc870\uc728\ud558\uc5ec \uc634\ub2c8\ucc44\ub110 \uacbd\ud5d8\uc744 \uc81c\uacf5\ud558\uac8c \ub429\ub2c8\ub2e4.<\/p>\n

\uc634\ub2c8\ucc44\ub110\uc758<\/strong> \uc2e4\uc81c<\/strong> \uc6b4\uc6a9<\/strong><\/p>\n

\uae30\uc5c5\uc5d0\uc11c\ub294 \ub2e4\uc591\ud55c \ubc29\ubc95\uc73c\ub85c \uc634\ub2c8\ucc44\ub110 \uc778\uac8c\uc774\uc9c0\uba3c\ud2b8<\/a>\ub97c \ud65c\uc6a9\ud558\uc5ec \uace0\uac1d \uacbd\ud5d8\uc744 \ud5a5\uc0c1\uc2dc\ud0ac \uc218 \uc788\uc2b5\ub2c8\ub2e4. \ud55c \ub2e4\uad6d\uc801 \ud2f0\ucf13 \ud310\ub9e4\uc5c5\uccb4\uc758 \uacbd\uc6b0, \uba40\ud2f0\ucc44\ub110\uc5d0\uc11c \uc634\ub2c8\ucc44\ub110\ub85c \uc804\ud658\ud55c \uacb0\uacfc \uace0\uac1d\uc774 \ud6e8\uc52c \ub354 \ub098\uc740 \uacbd\ud5d8\uc744 \ud558\uac8c \ub418\uc5c8\uc73c\uba70 \ubd88\ud3b8\uc740 \uc904\uc5b4\ub4e4\uace0 \uac1c\uc778 \ub9de\ucda4\ud654\uc758 \uc218\uc900\ub3c4 \ub192\uc544\uc84c\uc2b5\ub2c8\ub2e4. \uc608\ub97c \ub4e4\uc5b4 \uace0\uac1d\uc758 \uc6f9 \ud65c\ub3d9\uc774\ub098 \uc774\uba54\uc77c \uc804\uc1a1\uc5d0 \uad00\ud55c \uc815\ubcf4\uac00 \uc2e4\uc2dc\uac04\uc73c\ub85c \uc81c\uacf5\ub418\ubbc0\ub85c \uace0\uac1d\uc774 \uc804\ud654\ub97c \uac78\uc5b4 \uc624\uba74 \ub2f4\ub2f9 \uc0c1\ub2f4\uc0ac\uac00 \uc774\uc804\uc758 \uc778\ud130\ub799\uc158 \uc804\uccb4\ub97c \ud655\uc778\ud558\uc5ec \uace0\uac1d\uc758 \uc758\ub3c4\ub97c \uc815\ud655\ud788 \ud30c\uc545\ud558\uace0 \ube60\ub974\uac8c \uc0c1\ub2f4\uc744 \uc9c0\uc6d0\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4. \uc778\uac8c\uc774\uc9c0\uba3c\ud2b8 \uc870\uc728 \uacfc\uc815\uc5d0\uc11c CRM\uc73c\ub85c\ubd80\ud130 \ud478\uc2dc\/\ud480 \ubc29\uc2dd\uc73c\ub85c \uc785\ub825\ub418\ub294 \ub370\uc774\ud130\ub85c \ub204\uac00, \uc5b8\uc81c, \uc5b4\ub514\uc5d0\uc11c, \uc65c, \uc5b4\ub5bb\uac8c \uc778\ud130\ub799\uc158\ud588\ub294\uc9c0 \uc54c \uc218 \uc788\uc2b5\ub2c8\ub2e4. \uc774\uac83\uc740 \uc634\ub2c8\ucc44\ub110 \uc5ec\uc815 \uad00\ub9ac\uc758 \uc815\ubcf4\ub97c \ud1a0\ub300\ub85c \uc2e4\uc2dc\uac04\uc73c\ub85c \uc870\uc815\ub418\ub294 \uc778\uac8c\uc774\uc9c0\uba3c\ud2b8\uc758 \uc0ac\ub840\uc785\ub2c8\ub2e4.<\/p>\n

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