{"id":614130,"date":"2026-02-10T22:14:45","date_gmt":"2026-02-11T06:14:45","guid":{"rendered":"https:\/\/www.genesys.com\/company\/newsroom\/announcements\/%ec%a0%9c%eb%84%a4%ec%8b%9c%ec%8a%a4-%ec%97%85%ea%b3%84-%ec%b5%9c%ec%b4%88%eb%a1%9c-lam%eb%8c%80%ea%b7%9c%eb%aa%a8-%ed%96%89%eb%8f%99-%eb%aa%a8%eb%8d%b8-%ea%b8%b0%eb%b0%98-%ec%97%94%ed%84%b0"},"modified":"2026-02-10T22:48:04","modified_gmt":"2026-02-11T06:48:04","slug":"genesys-unveils-industrys-first-agentic-virtual-agent-powered-by-lams-for-enterprise-cx","status":"publish","type":"announcements","link":"https:\/\/www.genesys.com\/ko-kr\/company\/newsroom\/announcements\/genesys-unveils-industrys-first-agentic-virtual-agent-powered-by-lams-for-enterprise-cx","title":{"rendered":"\uc81c\ub124\uc2dc\uc2a4, \uc5c5\uacc4 \ucd5c\ucd08\ub85c LAM(\ub300\uaddc\ubaa8 \ud589\ub3d9 \ubaa8\ub378) \uae30\ubc18 \uc5d4\ud130\ud504\ub77c\uc774\uc988 CX\uc6a9 \uc5d0\uc774\uc804\ud2f1 \uac00\uc0c1 \uc0c1\ub2f4\uc0ac \uacf5\uac1c"},"content":{"rendered":"","protected":false},"excerpt":{"rendered":"<p>AI \uae30\ubc18 \uace0\uac1d \uacbd\ud5d8 \uc624\ucf00\uc2a4\ud2b8\ub808\uc774\uc158 \ubd84\uc57c\uc758 \uae00\ub85c\ubc8c \ud074\ub77c\uc6b0\ub4dc \ub9ac\ub354\uc778 \uc81c\ub124\uc2dc\uc2a4(Genesys\u00ae)\uac00 \uc5c5\uacc4 \ucd5c\ucd08\ub85c \ub300\uaddc\ubaa8 \ud589\ub3d9 \ubaa8\ub378(Large Action Models, \uc774\ud558 LAMs) \uae30\ubc18\uc758 \uc5d4\ud130\ud504\ub77c\uc774\uc988 \uace0\uac1d \uacbd\ud5d8(CX)\uc6a9 \u2018\uc5d0\uc774\uc804\ud2f1 \uac00\uc0c1 \uc0c1\ub2f4\uc0ac(Agentic Virtual Agent)\u2019\ub97c \uacf5\uac1c\ud588\ub2e4<\/p>\n","protected":false},"author":979,"featured_media":613931,"template":"","class_list":["post-614130","announcements","type-announcements","status-publish","has-post-thumbnail","hentry"],"acf":{"news_date":"02\/10\/2026","utm_pass":false,"asset_expiration":"","pr_heading":"\uc81c\ub124\uc2dc\uc2a4, \uc5c5\uacc4 \ucd5c\ucd08\ub85c LAM \uae30\ubc18 \uc5d4\ud130\ud504\ub77c\uc774\uc988 CX\uc6a9 \uc5d0\uc774\uc804\ud2f1 \uac00\uc0c1 \uc0c1\ub2f4\uc0ac \uacf5\uac1c","pr_subheading":"<p><strong style=\"line-height: 150%;\"><em>\uc0c8\ub85c\uc6b4 \uc81c\ub124\uc2dc\uc2a4 \ud074\ub77c\uc6b0\ub4dc \uc5d0\uc774\uc804\ud2f1 \uac00\uc0c1 \uc0c1\ub2f4\uc0ac<\/em><\/strong><strong><em>, <\/em><\/strong><strong style=\"line-height: 150%;\"><em>\ub300\ud654\ud615<\/em><\/strong><strong style=\"line-height: 150%;\"><em> AI<\/em><\/strong><strong style=\"line-height: 150%;\"><em>\ub97c \ub118\uc5b4 \uc790\uc728\uc801 \ud589\ub3d9\uc774 \uac00\ub2a5\ud55c \ucc45\uc784\uac10 \uc788\ub294<\/em><\/strong><strong style=\"line-height: 150%;\"><em> AI<\/em><\/strong><strong style=\"line-height: 150%;\"><em>\ub85c \uc9c4\ud654\u2026 \uacb0\uacfc \uc911\uc2ec\uc758 \uc6b4\uc601 \uc9c0\uc6d0 \ubc0f \ub300\uaddc\ubaa8 \uace0\uac1d \uacbd\ud5d8 \ud5a5\uc0c1<\/em><\/strong><\/p>\n","disable_chat":false,"no_index":false,"no_follow":false,"disable_next_steps":false,"display_desc":false,"title_align":"left","pr_template":"basic","pr_breadcrumbs":"default","pr_header_image":"default","pr_content":[{"acf_fc_layout":"simple_text_content","title":"","text_content":"<p><span style=\"line-height: 150%;\"><strong>\uc11c\uc6b8<\/strong><strong>, 2026<\/strong><strong>\ub144 <\/strong><strong>2<\/strong><strong>\uc6d4 <\/strong><strong>12<\/strong><strong>\uc77c <\/strong><strong>\u2013<\/strong> AI \uae30\ubc18 \uace0\uac1d \uacbd\ud5d8 \uc624\ucf00\uc2a4\ud2b8\ub808\uc774\uc158 \ubd84\uc57c\uc758 \uae00\ub85c\ubc8c \ud074\ub77c\uc6b0\ub4dc \ub9ac\ub354\uc778 <a href=\"http:\/\/www.genesys.com\/ko-kr\">\uc81c\ub124\uc2dc\uc2a4(Genesys<sup>\u00ae<\/sup>)<\/a>\uac00 \uc5c5\uacc4 \ucd5c\ucd08\ub85c \ub300\uaddc\ubaa8 \ud589\ub3d9 \ubaa8\ub378(Large Action Models, \uc774\ud558 LAM) \uae30\ubc18\uc758 \uc5d4\ud130\ud504\ub77c\uc774\uc988 \uace0\uac1d \uacbd\ud5d8(CX)\uc6a9 \u2018\uc5d0\uc774\uc804\ud2f1 \uac00\uc0c1 \uc0c1\ub2f4\uc0ac(Agentic Virtual Agent)\u2019\ub97c \uacf5\uac1c\ud55c\ub2e4\uace0 \uc624\ub298 \ubc1c\ud45c\ud588\ub2e4. \uc774 \uc194\ub8e8\uc158\uc740 \uace0\uac1d \uc694\uccad\uc744 \uc5d4\ub4dc-\ud22c-\uc5d4\ub4dc\ub85c \uc790\uc728\uc801\uc73c\ub85c \ud574\uacb0\ud560 \uc218 \uc788\ub2e4.<\/span><\/p>\n<p>\uc2e0\uaddc \uc81c\ub124\uc2dc\uc2a4 \ud074\ub77c\uc6b0\ub4dc \uc5d0\uc774\uc804\ud2f1 \uac00\uc0c1 \uc0c1\ub2f4\uc0ac(Genesys Cloud\u2122 Agentic Virtual Agent)\ub294 \uace0\uac1d\uc758 \ubaa9\ud45c\ub97c \uc774\ud574\ud558\uace0, \ub2e4\uc74c \ub2e8\uacc4\ub97c \uacb0\uc815\ud558\uba70 \ud504\ub860\ud2b8 \ubc0f \ubc31\uc624\ud53c\uc2a4 \uc2dc\uc2a4\ud15c\uacfc \ud300 \uc804\ubc18\uc5d0 \uac78\uccd0 \ubcf5\uc7a1\ud55c \uc791\uc5c5\uc744 \uc2e4\ud589\ud55c\ub2e4. \uc774\ub294 \uae30\uc874\uc758 \ubc18\uc751\ud615 \uc140\ud504\uc11c\ube44\uc2a4(self-service)\ub97c \ub118\uc5b4 \uace0\uac1d\uc758 \uc218\uace0\ub294 \uc904\uc774\uace0 \uc6b4\uc601 \ud6a8\uc728\uc131\uc740 \ub192\uc774\uba70 \uc5d4\ud130\ud504\ub77c\uc774\uc988 \uc804\ubc18\uc5d0\uc11c \uc548\uc815\uc801\uc73c\ub85c \ud655\uc7a5 \uac00\ub2a5\ud55c \uacb0\uacfc \uc911\uc2ec\uc801\uc778 \uace0\uac1d \ucc38\uc5ec \ubc29\uc2dd\uc73c\ub85c\uc758 \uc804\ud658\uc744 \uc758\ubbf8\ud55c\ub2e4.<\/p>\n<p>\ud604\uc7ac \ubd07 \uae30\ubc18 \uc140\ud504\uc11c\ube44\uc2a4\uc5d0 \ub300\ud55c \uae30\ub300\uce58\ub294 \ub192\uc9c0\ub9cc \uc2e4\uc81c \uacb0\uacfc\uc5d0 \ub300\ud55c \uc2e0\ub8b0\ub3c4\ub294 \uc5ec\uc804\ud788 \ub0ae\ub2e4. \uac00\ud2b8\ub108(Gartner) \ubcf4\uace0\uc11c\uc5d0 \ub530\ub974\uba74 \uc140\ud504\uc11c\ube44\uc2a4\uc758 \ud3c9\uade0 \uc131\uacf5\ub960\uc740 22%\uc5d0 \ubd88\uacfc\ud558\uba70, \uc870\uc0ac \ub300\uc0c1 \ub9ac\ub354\uc758 46%\uac00 \uc140\ud504\uc11c\ube44\uc2a4 \uc131\uacf5\ub960 \uc81c\uace0\ub97c 2026\ub144 3\ub300 \uc6b0\uc120 \uacfc\uc81c\ub85c \uaf3d\uc558\ub2e4.\u00a0<sup>[i]<\/sup><\/p>\n<p>\uc774\ub294 \ub300\ubd80\ubd84\uc758 \uc790\ub3d9\ud654\uac00 \uc0ac\ub78c\ub4e4\uc774 \uc6d0\ud558\ub294 \uc0c1\ud638 \ubc29\uc2dd\uc774\ub098 \uae30\uc5c5\uc758 \uc5c5\ubb34 \uad00\ub9ac \ubc29\uc2dd\uc5d0 \ub9de\uac8c \uc124\uacc4\ub418\uc9c0 \uc54a\uc558\uae30 \ub54c\ubb38\uc774\ub2e4. \ub9ce\uc740 \uae30\uc5c5\uc774 \ub300\ud654 \ud488\uc9c8 \uac1c\uc120\uc744 \uc704\ud574 \ub300\uaddc\ubaa8 \uc5b8\uc5b4 \ubaa8\ub378(LLM) \uae30\ubc18 \uac00\uc0c1 \uc0c1\ub2f4\uc0ac\ub97c \ub3c4\uc785\ud588\uc9c0\ub9cc, \uc774\ub294 \uc5ec\ub7ec \uc2dc\uc2a4\ud15c\uc744 \uc544\uc6b0\ub974\ub294 \ub2e4\ub2e8\uacc4 \uc6cc\ud06c\ud50c\ub85c\uc6b0 \uc2e4\ud589\uc774\ub098 \ubcc0\ud654\ud558\ub294 \uace0\uac1d \uc694\uad6c\uc5d0 \ub300\uc751\ud558\ub3c4\ub85d \uc124\uacc4\ub418\uc9c0 \uc54a\uc558\ub2e4. \uc774\uc5d0 \ub530\ub77c \ubcf5\uc7a1\uc131\uc774 \uc99d\uac00\ud560\uc218\ub85d \uacb0\uacfc\uc758 \uc77c\uad00\uc131\uc774 \ub5a8\uc5b4\uc9c0\uac70\ub098 \uc6b4\uc601\uc0c1 \ud55c\uacc4\uac00 \ucd08\ub798\ub41c\ub2e4.<\/p>\n<p><a href=\"https:\/\/www.genesys.com\/ko-kr\/blog\/post\/how-large-action-models-will-power-agentic-orchestration\">\uc81c\ub124\uc2dc\uc2a4 \ud074\ub77c\uc6b0\ub4dc \uc5d0\uc774\uc804\ud2f1 \uac00\uc0c1 \uc0c1\ub2f4\uc0ac<\/a>\ub294 LAM\uacfc \uc5d4\ud130\ud504\ub77c\uc774\uc988\uae09 \uc624\ucf00\uc2a4\ud2b8\ub808\uc774\uc158 \ubc0f \uac70\ubc84\ub10c\uc2a4\ub97c \uacb0\ud569\ud558\uc5ec \uc774\ub7ec\ud55c \ud55c\uacc4\ub97c \ud574\uc18c\ud558\uace0, \ub300\uaddc\ubaa8 \ud658\uacbd\uc5d0\uc11c\ub3c4 \uc548\uc804\ud558\uace0 \uc790\uc728\uc801 \ubb38\uc81c \ud574\uacb0\uc744 \uac00\ub2a5\ud558\uac8c \ud55c\ub2e4. M&amp;T \ubc45\ud06c(M&amp;T Bank), \ubc29\ucf54 \ud53c\uce5c\ucc28(Banco Pichincha)\ub97c \ube44\ub86f\ud574 \uae00\ub85c\ubc8c \ud3ec\ucd98(Fortune) 500\ub300 \ud5ec\uc2a4\ucf00\uc5b4 \uae30\uc5c5\uacfc \ubd81\ubbf8 \uc9c0\uc5ed \ud3ec\ucd98 50\ub300 \ub9ac\ud14c\uc77c \uae30\uc5c5 \ub4f1 \uc5ec\ub7ec \uc120\ub3c4 \uae30\uc5c5\uc774 \uc774\ubbf8 \uc774 \uc2e0\uaddc \uae30\ub2a5\uc744 \ud65c\uc6a9\ud574 \uc790\ub3d9\ud654\ub97c \uace0\ub3c4\ud654\ud558\uace0, \uc6b4\uc601 \uc804\ubc18\uc5d0 \uac78\uccd0 \uace0\uac1d \uc694\uccad \ucc98\ub9ac \ubc29\uc2dd\uc744 \uac1c\uc120\ud558\ub294 \ubc29\uc548\uc744 \uac80\ud1a0\ud558\uace0 \uc788\ub2e4.<\/p>\n<p>\uc774 \uc9c0\ub2a5\ud615 \uac00\uc0c1 \uc0c1\ub2f4\uc0ac\ub294 \uc790\uc728\uc801 \uace0\uac1d \uc5c5\ubb34\ub97c \uc704\ud55c \uc911\uc559 \uc624\ucf00\uc2a4\ud2b8\ub808\uc774\uc158 \uacc4\uce35\uc73c\ub85c\uc11c CRM, \uccad\uad6c, \uc11c\ube44\uc2a4 \uc6b4\uc601 \ubc0f \uae30\ud0c0 \uc5d4\ud130\ud504\ub77c\uc774\uc988 \uc2dc\uc2a4\ud15c \uc804\ubc18\uc5d0\uc11c \uc6cc\ud06c\ud50c\ub85c\uc6b0\ub97c \uc9c4\ud589\ud558\uba70 \uc0c1\ud669 \ubcc0\ud654\uc5d0 \ub9de\ucdb0 \uc801\uc751\ud55c\ub2e4. \ub610\ud55c \ub0b4\uc7a5\ub41c \uac00\ub4dc\ub808\uc77c, \ud1b5\ud569 \ub370\uc774\ud130, \ud22c\uba85\ud55c \uc758\uc0ac\uacb0\uc815 \uacbd\ub85c\ub97c \ud1b5\ud574 \ubaa8\ub4e0 \uc2e4\ud589 \uacfc\uc815\uc774 \uc124\uba85 \uac00\ub2a5\ud558\uace0 \uc815\ucc45\uc5d0 \ubd80\ud569\ud558\uba70 \uc608\uce21 \uac00\ub2a5\ud558\ub2e4.<\/p>\n<p>\uc774\ub7ec\ud55c \uae30\ub2a5\uc740 \uc81c\ub124\uc2dc\uc2a4\uc640 <a href=\"https:\/\/www.scaledcognition.com\/\">\uc2a4\ucf00\uc77c\ub4dc \ucf54\uadf8\ub2c8\uc158(Scaled Cognition)<\/a>\uc758 \ucd5c\uadfc \ud30c\ud2b8\ub108\uc2ed\uc744 \ud1b5\ud574 \ub354\uc6b1 \uac15\ud654\ub410\ub2e4. \uc81c\ub124\uc2dc\uc2a4 \ud074\ub77c\uc6b0\ub4dc \ud50c\ub7ab\ud3fc\uc740 \uacb0\uc815\ub860\uc801\uc774\uace0 \ud589\ub3d9 \uae30\ubc18 \uc2e4\ud589\uc744 \uc704\ud574 \uc124\uacc4\ub41c \uc2a4\ucf00\uc77c\ub4dc \ucf54\uadf8\ub2c8\uc158\uc758 APT-1 LAM\uc744 \ud65c\uc6a9\ud55c\ub2e4. \uae30\uc5c5\uc740 \uc774\ub97c \ud1b5\ud574 \uc6b4\uc601 \uc804\ubc18\uc5d0\uc11c \ucc45\uc784\uac10 \uc788\uac8c \uc790\uc728\ud615 AI\ub97c \ud65c\uc6a9\ud574, \uace0\uac1d \uc694\uccad\uc744 \ud574\uacb0\uae4c\uc9c0 \ucc98\ub9ac\ud558\uace0 \ud658\uac01(hallucination)\uc744 \uc904\uc774\uba70 \uc140\ud504\uc11c\ube44\uc2a4\uc758 \uc2e0\ub8b0\ub3c4\ub97c \ud68c\ubcf5\ud560 \uc218 \uc788\ub2e4.<\/p>\n<p>\uace0\uac1d\uc740 \ub354 \uc774\uc0c1 \ubcf5\uc7a1\ud55c \uba54\ub274\ub97c \ub530\ub77c\uac00\uac70\ub098 \ubb38\uc81c\uac00 \ubcf5\uc7a1\ud574\uc9c8 \ub54c\ub9c8\ub2e4 \uc694\uccad\uc744 \uc7ac\uc2dc\uc791\ud560 \ud544\uc694\uac00 \uc5c6\ub2e4. \uc0c1\ud638\uc791\uc6a9\uc740 \u2018\uc62c\ubc14\ub978 \ub2f5\ubcc0\uc744 \ucc3e\ub294 \uac83\u2019\uc5d0\uc11c \u2018\uc5c5\ubb34\ub97c \uc644\ub8cc\ud558\ub294 \uac83\u2019\uc73c\ub85c \uc804\ud658\ub420 \uac83\uc774\ub2e4. \uc81c\ub124\uc2dc\uc2a4 \ud074\ub77c\uc6b0\ub4dc LAM \uae30\ubc18 \uac00\uc0c1 \uc0c1\ub2f4\uc0ac\ub294 \uace0\uac1d\uc758 \ub9e5\ub77d\uacfc \uc758\ub3c4\ub97c \ud30c\uc545\ud574 \ud558\ub098\uc758 \ub04a\uae40\uc774 \uc5c6\ub294 \uc0c1\ud638\uc791\uc6a9 \ub0b4\uc5d0\uc11c \uc2e4\uc9c8\uc801\uc778 \uacb0\uacfc\ub97c \uc548\uc804\ud558\uac8c \ub3c4\ucd9c\ud568\uc73c\ub85c\uc368 \ub9c9\ub2e4\ub978 \uacbd\ub85c\uc640 \ubc18\ubcf5 \uc124\uba85, \ubd88\ud544\uc694\ud55c \uc804\ud658\uc744 \uc904\uc778\ub2e4.<\/p>\n<p>\uc62c\ub9ac\ube44\uc5d0 \uc8fc\ube0c(Olivier Jouve) \uc81c\ub124\uc2dc\uc2a4 \ucd5c\uace0\uc81c\ud488\ucc45\uc784\uc790(CPO)\ub294 \u201c\uace0\uac1d \uacbd\ud5d8\uc5d0\uc11c\uc758 \uc790\uc728\uc131\uc740 \uc2e0\ub8b0, \ud22c\uba85\uc131 \uadf8\ub9ac\uace0 \uc81c\uc5b4 \uc704\uc5d0\uc11c\ub9cc \uad6c\ud604\ub41c\ub2e4\u201d\uba70 \u201cLAM \uae30\ubc18 \uc5d0\uc774\uc804\ud2f1 \uac00\uc0c1 \uc0c1\ub2f4\uc0ac\ub97c \ud1b5\ud574 AI\uac00 \uc2dc\uc2a4\ud15c \uc804\ubc18\uc5d0\uc11c \uc0ac\uace0\ud558\uace0 \uacc4\ud68d\ud558\uba70 \uc548\uc804\ud558\uac8c \uc2e4\ud589\ud560 \uc218 \uc788\ub3c4\ub85d \ud55c\ub2e4. \uc774\ub97c \ud1b5\ud574 \uae30\uc5c5\uc740 \ub300\ud654\ub97c \ub118\uc5b4 \uace0\uac1d\uc774 \uc2e0\ub8b0\ud560 \uc218 \uc788\ub294 \uc77c\uad00\ub41c \uacb0\uacfc\ub97c \ucc45\uc784\uac10 \uc788\uac8c \uc81c\uacf5\ud560 \uc218 \uc788\ub2e4\u201d\ub77c\uace0 \ub9d0\ud588\ub2e4.<\/p>\n<p>\uc81c\ub124\uc2dc\uc2a4 \ud074\ub77c\uc6b0\ub4dc \uc5d0\uc774\uc804\ud2f1 \uac00\uc0c1 \uc0c1\ub2f4\uc0ac\ub294 \ud589\ub3d9 \ub2e8\uc704 \uc124\uba85 \uac00\ub2a5\uc131(explainability)\uacfc \uac10\uc0ac \uac00\ub2a5\uc131(auditability), \uc9c0\uc18d\uc801 \ud559\uc2b5\uc744 \ud1b5\ud574 \ud50c\ub7ab\ud3fc\uc758 \uac70\ubc84\ub10c\uc2a4 \uc6b0\uc120(governance-first) \uc811\uadfc \ubc29\uc2dd\uc744 \ud655\uc7a5\ud55c\ub2e4. \uae30\uc5c5\uc740 \uc81c\ub124\uc2dc\uc2a4 \ud074\ub77c\uc6b0\ub4dc AI \uc2a4\ud29c\ub514\uc624(Genesys Cloud AI Studio)\ub97c \ud1b5\ud574 \uc790\uc0ac \uc815\ucc45\uacfc \uc694\uad6c\uc0ac\ud56d\uc5d0 \ubd80\ud569\ud558\ub294 \uac00\ub4dc\ub808\uc77c\uacfc \uad8c\ud55c, \ud589\ub3d9 \uc9c0\uce68\uc744 \uc815\uc758\ud568\uc73c\ub85c\uc368 \uc5d0\uc774\uc804\ud2f1 \uac00\uc0c1 \uc0c1\ub2f4\uc0ac\ub97c \uc124\uacc4\u00b7\uad6c\uc131\u00b7\uad00\ub9ac\ud560 \uc218 \uc788\ub2e4. \uc774\ub97c \ud1b5\ud574 \uc758\uc0ac\uacb0\uc815\uacfc \uc2e4\ud589 \uacfc\uc815\uc5d0 \ub300\ud55c \uc124\uba85 \uac00\ub2a5\uc131\uc744 \uc81c\uacf5\ud558\ub294 \ub3d9\uc2dc\uc5d0, \uc2dc\uc2a4\ud15c\uc758 \uc815\ud655\uc131\uacfc \ud1b5\uc81c(containment), \uc624\ucf00\uc2a4\ud2b8\ub808\uc774\uc158 \uc131\ub2a5\uc744 \ud5a5\uc0c1\ud574 \uae30\uc5c5\uc740 \uac10\ub3c5\uc774\ub098 \ucef4\ud50c\ub77c\uc774\uc5b8\uc2a4\ub97c \uc720\uc9c0\ud55c \ucc44 \uc790\uc728\ud615 \uace0\uac1d \ucc38\uc5ec\ub97c \ud655\uc7a5\ud560 \uc218 \uc788\ub2e4.<\/p>\n<p>\uc81c\ub124\uc2dc\uc2a4\ub294 \uc5d0\uc774\uc804\ud2b8-\ud22c-\uc5d0\uc774\uc804\ud2b8(Agent-to-Agent, A2A)\uc640 \ubaa8\ub378 \ucee8\ud14d\uc2a4\ud2b8 \ud504\ub85c\ud1a0\ucf5c(Model Context Protocol, MCP)\uacfc \uac19\uc740 \uac1c\ubc29\ud615 \ud45c\uc900\uc744 \ub124\uc774\ud2f0\ube0c\ub85c \uc9c0\uc6d0\ud568\uc73c\ub85c\uc368 \uc81c\ub124\uc2dc\uc2a4 \ud074\ub77c\uc6b0\ub4dc \uc5d0\uc774\uc804\ud2f1 \uac00\uc0c1 \uc0c1\ub2f4\uc0ac\ub97c \ud655\uc7a5\ud560 \uacc4\ud68d\uc774\ub2e4. \uc774\ub97c \ud1b5\ud574 \ub2e4\ub978 AI \uc0c1\ub2f4\uc0ac\uc640 \uae30\uc5c5 \uc2dc\uc2a4\ud15c\uacfc\uc758 \uc548\uc804\ud55c \ud611\uc5c5\uc774 \uac00\ub2a5\ud558\ub2e4. \uc774\ub85c\uc368 \uae30\uc5c5\uc740 \uc5ec\ub7ec \uc2dc\uc2a4\ud15c\uc5d0 \uac78\uce5c \ubcf5\ud569\uc801\uc778 \uace0\uac1d \uc5ec\uc815\uc744 \ud1b5\ud569\uc801\uc73c\ub85c \uad00\ub9ac\ud558\uace0, \ubaa8\ub4e0 \uc0c1\ud638\uc791\uc6a9\uc5d0\uc11c \uc77c\uad00\ub41c \ub9e5\ub77d\uc744 \uc720\uc9c0\ud558\ub294 \ub3d9\uc2dc\uc5d0 \uc911\uc559\ud654\ub41c \uac70\ubc84\ub10c\uc2a4\uc640 \uc815\ucc45 \ud1b5\uc81c\ub97c \ud1b5\ud574 \uc548\uc815\uc801\uc774\uace0 \uc608\uce21 \uac00\ub2a5\ud55c \uc6b4\uc601\uc744 \uad6c\ud604\ud560 \uc218 \uc788\ub2e4.<\/p>\n<ul>\n<li>\ud5e4\uc77c\ub9ac \uc11c\ub35c\ub79c\ub4dc(Hayley Sutherland) IDC \ub300\ud654\ud615 AI \ub9ac\uc11c\uce58 \ub9e4\ub2c8\uc800\ub294 \u201c\uae30\uc5c5\ub4e4\uc774 \uc140\ud504\uc11c\ube44\uc2a4\ub97c \ud655\ub300\ud558\uba74\uc11c \uc815\ubcf4 \uad50\ud658\uc5d0\ub9cc \uadf8\uce58\ub294 \uc2a4\ud06c\ub9bd\ud2b8 \uae30\ubc18 \uc0c1\ud638\uc791\uc6a9\uc758 \ud55c\uacc4\uac00 \uba85\ud655\ud574\uc9c0\uace0 \uc788\ub2e4\u201d\ub77c\uba70 \u201c\ubcf5\uc7a1\ud55c \uace0\uac1d \uc694\uccad\uc744 \ud574\uacb0\ud558\ub824\uba74 \uc608\uce21 \uac00\ub2a5\uc131\uacfc \uac10\uc0ac \uac00\ub2a5\uc131\uc744 \uc720\uc9c0\ud558\uba74\uc11c \uc2dc\uc2a4\ud15c \uc804\ubc18\uc5d0\uc11c \ub2e4\ub2e8\uacc4 \uc791\uc5c5\uc744 \uacc4\ud68d\ud558\uace0 \uc2e4\ud589\ud560 \uc218 \uc788\ub294 AI\uac00 \ud544\uc694\ud558\ub2e4. \uc790\uc728 \uc2e4\ud589\uc744 \uacbd\ud5d8 \uc624\ucf00\uc2a4\ud2b8\ub808\uc774\uc158\uacfc \uac70\ubc84\ub10c\uc2a4\uc5d0 \uacb0\ud569\ud55c \uc81c\ub124\uc2dc\uc2a4\uc758 \ud589\ubcf4\ub294 \uc140\ud504\uc11c\ube44\uc2a4\ub97c \ubcf4\ub2e4 \ud6a8\uacfc\uc801\uc774\uace0 \uc2e0\ub8b0\ud560 \uc218 \uc788\uac8c \ub9cc\ub4e4\uae30 \uc704\ud574 \uc2dc\uc7a5\uc774 \ub098\uc544\uac00\uc57c \ud560 \ubc29\ud5a5\uc131\uc744 \ubcf4\uc5ec\uc900\ub2e4\u201d\ub77c\uace0 \ub9d0\ud588\ub2e4.<\/li>\n<\/ul>\n<ul>\n<li>\ud2b8\ub860\ub4dc \ud504\ub808\uc2a4\ud1a0(Trond Prest\u00f8) DNB \uace0\uac1d \ucf00\uc5b4 \ucd1d\uad04\uc740 \u201c\uc6d0\ud65c\ud558\uace0 \uc2e0\ub8b0\ud560 \uc218 \uc788\ub294 \uace0\uac1d \uacbd\ud5d8\uc744 \ub300\uaddc\ubaa8\ub85c \uc81c\uacf5\ud558\ub294 \uac83\uc740 DNB\uc758 \ud575\uc2ec \uc804\ub7b5\uc774\ub2e4\u201d\uba70 \u201c\uc5d0\uc774\uc804\ud2f1 AI\ub294 \uace0\uac1d \uc694\uad6c\ub97c \ub300\uaddc\ubaa8\ub85c \ud574\uacb0\ud560 \uc218 \uc788\uac8c \ud574\uc8fc\ub294 \uc140\ud504\uc11c\ube44\uc2a4\uc758 \uc911\uc694\ud55c \ub2e4\uc74c \ub2e8\uacc4\ub85c \ubcf4\uace0 \uc788\ub2e4. \ub0b4\uc7a5\ub41c \uc81c\uc5b4 \uae30\ub2a5\uacfc \uac70\ubc84\ub10c\uc2a4\ub97c \uac16\ucd98 \uc81c\ub124\uc2dc\uc2a4 \ud074\ub77c\uc6b0\ub4dc\uc758 \uc790\uc728\ud615 \uac00\uc0c1 \uc0c1\ub2f4\uc0ac \uc811\uadfc \ubc29\uc2dd\uc740 \ud6a8\uc728\uc131\uacfc \uc77c\uad00\uc131\uc744 \uac1c\uc120\ud558\uba74\uc11c \uc11c\ube44\uc2a4\ub97c \ucc45\uc784\uac10 \uc788\uac8c \ud604\ub300\ud654\ud558\ub824\ub294 \uc6b0\ub9ac\uc758 \ubc29\ud5a5\uacfc \uc77c\uce58\ud55c\ub2e4\u201d\ub77c\uace0 \ub9d0\ud588\ub2e4.<\/li>\n<\/ul>\n<ul>\n<li>\ub304 \ub85c\uc2a4(Dan Roth) \uc2a4\ucf00\uc77c\ub4dc \ucf54\uadf8\ub2c8\uc158 \ucc3d\ub9bd\uc790 \uacb8 CEO\ub294 \u201c\uc5d4\ud130\ud504\ub77c\uc774\uc988 \ud658\uacbd\uc5d0\uc11c 80%\uc758 \uc815\ud655\ub3c4\ub294 \uc790\ub3d9\ud654 \uad00\uc810\uc5d0\uc11c \uc0ac\uc2e4\uc0c1 \uc544\ubb34\ub7f0 \uc758\ubbf8\uac00 \uc5c6\ub2e4. LLM\uc740 \uc8fc\ub85c \ud14d\uc2a4\ud2b8 \uc0dd\uc131\uc744 \uc704\ud574 \uc124\uacc4\ub418\uc5c8\uace0, \uc2e4\uc81c \uc5c5\ubb34\ub97c \uc2e4\ud589\ud558\uae30 \uc704\ud55c \uac83\uc774 \uc544\ub2c8\ub2e4. \uc774\ub7ec\ud55c \uac04\uadf9\uc774 \uc2e4\uc81c \ud658\uacbd\uc5d0\uc11c \ud658\uac01\uacfc \uc815\ucc45 \uc77c\ud0c8\ub85c \uc774\uc5b4\uc9c4\ub2e4. \uc2e0\ub8b0\ud560 \uc218 \uc788\ub294 \uc790\ub3d9\ud654\uc758 \uae30\ubc18\uc740 \ucd08\uc9c0\ub2a5(super-intelligence)\uc774 \uc544\ub2c8\ub77c \ucd08\uc2e0\ub8b0\uc131(super-reliability)\uc774\ub2e4\u201d\ub77c\uba70 \u201c\uc6b0\ub9ac\uc758 LAM \uae30\uc220\uc744 \uc81c\ub124\uc2dc\uc2a4 \ud074\ub77c\uc6b0\ub4dc\uc758 \uac70\ubc84\ub10c\uc2a4 \uccb4\uacc4\uc640 \uacb0\ud569\ud568\uc73c\ub85c\uc368, \uc804 \uc138\uacc4\uc758 \uc5d4\ud130\ud504\ub77c\uc774\uc988 \ud658\uacbd\uc5d0 \ubcf4\ub2e4 \uc2e0\ub8b0\ub3c4 \ub192\uc740 AI\uc2a4\ud0dd\uc744 \uc81c\uacf5\ud560 \uac83\uc774\ub2e4\u201d\ub77c\uace0 \ub9d0\ud588\ub2e4.<\/li>\n<\/ul>\n<p>LAM \uae30\ubc18 \uc81c\ub124\uc2dc\uc2a4 \ud074\ub77c\uc6b0\ub4dc \uc5d0\uc774\uc804\ud2f1 \uac00\uc0c1 \uc0c1\ub2f4\uc0ac\ub294 \uc81c\ub124\uc2dc\uc2a4\uc758 \ud68c\uacc4\uc5f0\ub3c4 2027\ub144 1\ubd84\uae30(2026\ub144 2\uc6d4 1\uc77c~4\uc6d4 30\uc77c)\uc5d0 \uc804 \uc138\uacc4\uc801\uc73c\ub85c \uc815\uc2dd \ucd9c\uc2dc\ub420 \uc608\uc815\uc774\ub2e4.<\/p>\n<p><strong>\uc81c\ub124\uc2dc\uc2a4<\/strong><strong>(Genesys)<\/strong><strong>\uc5d0 \ub300\ud558\uc5ec<\/strong><\/p>\n<p>\uc81c\ub124\uc2dc\uc2a4(Genesys\u00ae)\ub294 \uc804 \uc138\uacc4 8,000\uac1c \uc774\uc0c1\uc758 \uae30\uc5c5\uc774 \uace0\uac1d\uacfc \uc784\uc9c1\uc6d0\uc5d0\uac8c \ucd5c\uc0c1\uc758 \uacbd\ud5d8\uc744 \uc81c\uacf5\ud560 \uc218 \uc788\ub3c4\ub85d \uc9c0\uc6d0\ud55c\ub2e4. \uc5d0\uc774\uc804\ud2f1 AI\ub97c \ud575\uc2ec\uc73c\ub85c \ud558\ub294 \uc81c\ub124\uc2dc\uc2a4 \ud074\ub77c\uc6b0\ub4dc(Genesys Cloud\u2122)\ub294 \uc0ac\ub78c, \uc2dc\uc2a4\ud15c, \ub370\uc774\ud130, AI\ub97c \uae30\uc5c5 \uc804\ubc18\uc5d0 \uc5f0\uacb0\ud558\ub294 AI \uae30\ubc18 \uacbd\ud5d8 \uc624\ucf00\uc2a4\ud2b8\ub808\uc774\uc158 \ud50c\ub7ab\ud3fc\uc774\ub2e4. \uc774\ub97c \ud1b5\ud574 \uae30\uc5c5\uc740 \uace0\uac1d \ucda9\uc131\ub3c4\uc640 \uc131\uc7a5, \uc720\uc9c0\uc728\uc744 \ub192\uc774\ub294 \ub3d9\uc2dc\uc5d0, \uc778\uac04\uacfc AI \uc778\ub825\uc774 \ud568\uaed8\ud558\ub294 \ud658\uacbd\uc5d0\uc11c \uc6b4\uc601 \ud6a8\uc728\uacb0\uacfc \ud611\uc5c5\uc744 \uac15\ud654\ud560 \uc218 \uc788\ub2e4. \ubcf4\ub2e4 \uc790\uc138\ud55c \uc0ac\ud56d\uc740 <a href=\"http:\/\/www.genesys.com\/kr\">http:\/\/www.genesys.com\/kr<\/a>\uc5d0\uc11c \ud655\uc778\ud560 \uc218 \uc788\ub2e4.<\/p>\n<p>&nbsp;<\/p>\n<p>\u00a9 2026 Genesys. All rights reserved. Genesys \ubc0f Genesys \ub85c\uace0\ub294 Genesys\uc758 \uc0c1\ud45c \ubc0f \ub4f1\ub85d\uc0c1\ud45c\ub2e4. \uae30\ud0c0 \ubaa8\ub4e0 \ud68c\uc0ac\uba85\uacfc \ub85c\uace0\ub294 \uac01 \uc0ac\uc758 \uc0c1\ud45c\uc77c \uc218 \uc788\ub2e4.<\/p>\n<p>&nbsp;<\/p>\n<p>\ubbf8\ub798 \uc608\uce21 \uc9c4\uc220<\/p>\n<p>\ubcf8 \ubcf4\ub3c4\uc790\ub8cc\uc5d0 \ud3ec\ud568\ub41c \uc9c4\uc220 \uc911 \uc5ed\uc0ac\uc801\uc774\ub098 \ud604\uc7ac \uc0ac\uc2e4\uc774 \uc544\ub2cc \ub0b4\uc6a9\uc740 \uc704\ud5d8\uacfc \ubd88\ud655\uc2e4\uc131\uc744 \uc218\ubc18\ud558\ub294 \ubbf8\ub798 \uc608\uce21 \uc9c4\uc220\uc774\ub2e4. \ubc95\ub960\uc0c1 \uc694\uad6c\ub418\ub294 \uacbd\uc6b0\ub97c \uc81c\uc678\ud558\uace0, \uc81c\ub124\uc2dc\uc2a4\ub294 \ubcf8 \ubcf4\ub3c4\uc790\ub8cc \ubc1c\ud45c\uc77c \uc774\ud6c4\uc758 \uc0c1\ud669\uc774\ub098 \uc0ac\uac74\uc744 \ubc18\uc601\ud558\uae30 \uc704\ud574 \ud574\ub2f9 \uc9c4\uc220\uc744 \uc5c5\ub370\uc774\ud2b8\ud558\uac70\ub098 \uc218\uc815\ud560 \uc758\ubb34\ub97c \uc9c0\uc9c0 \uc54a\ub294\ub2e4.<\/p>\n<p>[i] \uac00\ud2b8\ub108(Gartner), \u300c2026\ub144 \uc140\ud504\uc11c\ube44\uc2a4 \uc804\ub7b5 \ub85c\ub4dc\ub9f5(2026 Strategic Roadmap for Self-Service)\u300d, \uc874 \ucf78\ub9ac\uc5d0\ud0c0(John Quaglietta), \uc81c\ub2c8\ud37c \ub9e4\ud0a8\ud1a0\uc2dc(Jennifer MacIntosh), 2025\ub144 11\uc6d4 5\uc77c.<\/p>\n<p>GARTNER\ub294 Gartner, Inc. \ubc0f \uadf8 \uacc4\uc5f4\uc0ac\uc758 \uc0c1\ud45c\uc774\ub2e4.<\/p>\n"}],"pr_related_news":"auto","pr_promo_resource":"post","pr_promo_new_tab":false,"enable_external_utm":false,"enable_global_intellimize":true,"enable_intellimize_api":false,"enable_anti_flicker":false,"enable_ab_test":false,"pr_promo_button_label":"","next_steps_type":"default","ns_title":"","ns_subtitle":"","resource_next_steps":"","meta_title":"\uc81c\ub124\uc2dc\uc2a4, \uc5c5\uacc4 \ucd5c\ucd08\ub85c LAM \uae30\ubc18 \uc5d4\ud130\ud504\ub77c\uc774\uc988 CX\uc6a9 \uc5d0\uc774\uc804\ud2f1 \uac00\uc0c1 \uc0c1\ub2f4\uc0ac \uacf5\uac1c","meta_description":"AI \uae30\ubc18 \uace0\uac1d \uacbd\ud5d8 \uc624\ucf00\uc2a4\ud2b8\ub808\uc774\uc158 \ubd84\uc57c\uc758 \uae00\ub85c\ubc8c \ud074\ub77c\uc6b0\ub4dc \ub9ac\ub354\uc778 \uc81c\ub124\uc2dc\uc2a4(Genesys\u00ae)\uac00 \uc5c5\uacc4 \ucd5c\ucd08\ub85c \ub300\uaddc\ubaa8 \ud589\ub3d9 \ubaa8\ub378(Large Action Models, \uc774\ud558 LAMs) \uae30\ubc18\uc758 \uc5d4\ud130\ud504\ub77c\uc774\uc988 \uace0\uac1d \uacbd\ud5d8(CX)\uc6a9 \u2018\uc5d0\uc774\uc804\ud2f1 \uac00\uc0c1 \uc0c1\ub2f4\uc0ac(Agentic Virtual Agent)\u2019\ub97c \uacf5\uac1c\ud588\ub2e4","meta_twitter_title":"","meta_twitter_description":"","meta_facebook_title":"","meta_facebook_description":"","custom_canonical_url":""},"news_date":"2026-02-10","_links":{"self":[{"href":"https:\/\/www.genesys.com\/ko-kr\/wp-json\/wp\/v2\/announcements\/614130","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.genesys.com\/ko-kr\/wp-json\/wp\/v2\/announcements"}],"about":[{"href":"https:\/\/www.genesys.com\/ko-kr\/wp-json\/wp\/v2\/types\/announcements"}],"author":[{"embeddable":true,"href":"https:\/\/www.genesys.com\/ko-kr\/wp-json\/wp\/v2\/users\/979"}],"version-history":[{"count":5,"href":"https:\/\/www.genesys.com\/ko-kr\/wp-json\/wp\/v2\/announcements\/614130\/revisions"}],"predecessor-version":[{"id":614146,"href":"https:\/\/www.genesys.com\/ko-kr\/wp-json\/wp\/v2\/announcements\/614130\/revisions\/614146"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.genesys.com\/ko-kr\/wp-json\/wp\/v2\/media\/613931"}],"wp:attachment":[{"href":"https:\/\/www.genesys.com\/ko-kr\/wp-json\/wp\/v2\/media?parent=614130"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}