{"id":632101,"date":"2025-12-17T09:06:50","date_gmt":"2025-12-17T17:06:50","guid":{"rendered":"https:\/\/www.genesys.com\/blog\/post\/3-budget-must-haves-for-building-customer-loyalty-in-2026"},"modified":"2026-07-13T02:12:55","modified_gmt":"2026-07-13T09:12:55","slug":"3-budget-must-haves-for-building-customer-loyalty-in-2026","status":"publish","type":"blog","link":"https:\/\/www.genesys.com\/ja-jp\/blog\/post\/3-budget-must-haves-for-building-customer-loyalty-in-2026","title":{"rendered":"2026\u5e74\u306b\u9867\u5ba2\u30ed\u30a4\u30e4\u30eb\u30c6\u30a3\u3092\u69cb\u7bc9\u3059\u308b\u305f\u3081\u306b\u5fc5\u8981\u306a3\u3064\u306e\u4e88\u7b97"},"content":{"rendered":"<div class=\"wpb-content-wrapper\"><p>[vc_section full_width=&#8221;stretch_row&#8221;][vc_row][vc_column][vc_column_text css=&#8221;&#8221;]<span style=\"font-weight: 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400;\">\u3042\u307e\u308a\u306b\u3082\u591a\u304f\u306e\u5834\u5408\u3001\u9867\u5ba2\u4f53\u9a13\u306f\u4eca\u65e5\u306e\u9867\u5ba2\u306e\u671f\u5f85\u3092\u5927\u304d\u304f\u4e0b\u56de\u3063\u3066\u3044\u307e\u3059\u3002<\/span><span style=\"font-weight: 400;\">CX \u30ea\u30fc\u30c0\u30fc\u306f\u9867\u5ba2\u4f53\u9a13\u3092\u5411\u4e0a\u3055\u305b\u3001\u305d\u306e\u4fa1\u5024\u3092\u6700\u5927\u9650\u306b\u5f15\u304d\u51fa\u3059\u5fc5\u8981\u304c\u3042\u308b\u3053\u3068\u3092\u7406\u89e3\u3057\u3066\u3044\u307e\u3059\u3002<\/span>\u6700\u65b0\u306eAI\u6a5f\u80fd\u306f\u3001\u30b3\u30b9\u30c8\u524a\u6e1b\u3084\u52b9\u7387\u5316\u306e\u305f\u3081\u3060\u3051\u3067\u306a\u304f\u3001\u611f\u60c5\u3084\u6587\u8108\u3092\u7406\u89e3\u3057\u3001\u30d1\u30fc\u30bd\u30ca\u30e9\u30a4\u30ba\u3055\u308c\u305f\u9867\u5ba2\u4f53\u9a13\u306e\u5b9f\u73fe\u3092\u652f\u3048\u308b\u305f\u3081\u306e CX \u3092\u63a8\u9032\u3057\u307e\u3059\u3002<\/p>\n<p><span style=\"font-weight: 400;\">\u6700\u8fd1\u306e\u30b3\u30f3\u30bf\u30af\u30c8\u30bb\u30f3\u30bf\u30fc\u3067\u306f\u3001IVR \u3084\u4e8b\u524d\u306b\u8a2d\u5b9a\u3055\u308c\u305f\u5bfe\u8a71\u306e\u81ea\u52d5\u5316\u306a\u3069\u3001\u3044\u304f\u3064\u304b\u306e\u30c7\u30b8\u30bf\u30eb\u30c4\u30fc\u30eb\u3084\u57fa\u672c\u7684\u306a\u81ea\u52d5\u5316\u3092\u53d6\u308a\u5165\u308c\u3066\u3044\u308b\u306e\u304c\u4e00\u822c\u7684\u3067\u3059\u3002\u3057\u304b\u3057\u3001\u3053\u308c\u3089\u306f\u307b\u3068\u3093\u3069\u304c\u624b\u4f5c\u696d\u306b\u3088\u308b\u53d6\u5f15\u30d7\u30ed\u30bb\u30b9\u306e\u4e0a\u306b\u91cd\u306a\u3063\u3066\u304a\u308a\u3001\u30c1\u30e3\u30cd\u30eb\u306f\u307b\u3068\u3093\u3069\u5207\u308a\u96e2\u3055\u308c\u305f\u307e\u307e\u3067\u3059\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400;\">AI\u3092\u6d3b\u7528\u3057\u305f <\/span><a href=\"https:\/\/www.genesys.com\/ja-jp\/blog\/post\/the-levels-of-experience-orchestration\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">\u30a8\u30af\u30b9\u30da\u30ea\u30a8\u30f3\u30b9\u30fb\u30aa\u30fc\u30b1\u30b9\u30c8\u30ec\u30fc\u30b7\u30e7\u30f3\u30fb\u30d7\u30e9\u30c3\u30c8\u30d5\u30a9\u30fc\u30e0<\/span><\/a><span style=\"font-weight: 400;\"> \u306f\u3001\u30af\u30e9\u30a6\u30c9\u30cd\u30a4\u30c6\u30a3\u30d6\u306a\u30de\u30a4\u30af\u30ed\u30b5\u30fc\u30d3\u30b9\u30d5\u30ec\u30fc\u30e0\u30ef\u30fc\u30af\u3068\u67d4\u8edf\u306a\u30d7\u30ed\u30bb\u30b9\u306b\u57fa\u3065\u304d\u3001\u9867\u5ba2\u306e\u610f\u56f3\u3092\u7279\u5b9a\u3059\u308b\u305f\u3081\u306e\u65b0\u305f\u306a\u9053\u3092\u958b\u304d\u307e\u3059\u3002\u307e\u305f\u3001\u8907\u6570\u306e\u30c1\u30e3\u30cd\u30eb\u3067\u6210\u529f\u3057\u305f\u30a2\u30af\u30b7\u30e7\u30f3\u3068\u89e3\u6c7a\u3092\u30ea\u30a2\u30eb\u30bf\u30a4\u30e0\u3067\u30b5\u30dd\u30fc\u30c8\u3059\u308b\u3053\u3068\u3082\u3067\u304d\u307e\u3059\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u3044\u304f\u3064\u304b\u306e <\/span><span style=\"font-weight: 400;\">AI \u304c\u53ef\u80fd\u306b\u3059\u308b CX \u306e\u6f5c\u5728\u7684\u306a\u6210\u679c<\/span><span style=\"font-weight: 400;\">:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>\u8ca1\u52d9\u9762\uff1a<\/b><span style=\"font-weight: 400;\">\u30b5\u30dd\u30fc\u30c8\u30b3\u30b9\u30c8\u306e\u524a\u6e1b\u3001\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u7387\u306e\u5411\u4e0a\u3001\u53ce\u76ca\u306e\u5897\u52a0<\/span><\/li>\n<\/ul>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>\u904b\u7528\uff1a<\/b><span style=\"font-weight: 400;\">\u624b\u4f5c\u696d\u306e\u524a\u6e1b\u3001\u5fdc\u7b54\u6642\u9593\u306e\u77ed\u7e2e\u3001\u7cbe\u5ea6\u306e\u5411\u4e0a<\/span><\/li>\n<\/ul>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>\u9867\u5ba2\u4f53\u9a13\u9762\uff1a<\/b><span style=\"font-weight: 400;\">\u9867\u5ba2\u6e80\u8db3\u5ea6\u306e\u5411\u4e0a\u3001\u5f93\u696d\u54e1\u30a8\u30f3\u30b2\u30fc\u30b8\u30e1\u30f3\u30c8\u306e\u5411\u4e0a\u3001\u89e3\u7d04\u7387\u306e\u4f4e\u4e0b<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">\u660e\u78ba\u306a\u5883\u754c\u3001\u30ef\u30fc\u30af\u30d5\u30ed\u30fc\u3001\u30eb\u30fc\u30eb\u306e\u4e2d\u3067\u3001\u751f\u6210\u578b AI \u3068\u30a8\u30fc\u30b8\u30a7\u30f3\u30c8\u578b AI 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style=\"font-weight: 400;\">\u4eca\u5f8c\u306f\u4eba\u9593\u3092\u7f6e\u304d\u63db\u3048\u308b\u306e\u3067\u306f\u306a\u304f\u3001\u4eba\u9593\u3068\u9023\u643a\u3057\u3066\u50cd\u304f\u30a8\u30fc\u30b8\u30a7\u30f3\u30c8\u578b AI \u304c\u4e3b\u6d41\u306b\u306a\u308b\u3067\u3057\u3087\u3046\u3002\u3053\u3046\u3057\u305f AI 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style=\"font-weight: 400;\">2026\u5e74\u306b\u306f\u3001\u5358\u306b AI \u3092\u5c0e\u5165\u3059\u308b\u3060\u3051\u3067\u306f\u7af6\u4e89\u529b\u306f\u751f\u307e\u308c\u307e\u305b\u3093\u3002\u91cd\u8981\u306a\u306e\u306f\u3001\u4f01\u696d\u304c AI \u3092\u3042\u3089\u3086\u308b\u30ab\u30b9\u30bf\u30de\u30fc\u30b8\u30e3\u30fc\u30cb\u30fc\u306b\u30b7\u30fc\u30e0\u30ec\u30b9\u306b\u7d71\u5408\u3057\u3001\u30ea\u30a2\u30eb\u30bf\u30a4\u30e0\u3067\u4e88\u6e2c\u30fb\u9069\u5fdc\u3059\u308b\u3053\u3068\u3067\u3059\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u30a4\u30f3\u30c6\u30ea\u30b8\u30a7\u30f3\u30c8\u306a\u30aa\u30fc\u30b1\u30b9\u30c8\u30ec\u30fc\u30b7\u30e7\u30f3\u306b\u3088\u308a\u3001\u4f01\u696d\u306f\u30d7\u30ed\u30a2\u30af\u30c6\u30a3\u30d6\u3067\u30d1\u30fc\u30bd\u30ca\u30e9\u30a4\u30ba\u3055\u308c\u305f\u9867\u5ba2\u4f53\u9a13\u3092\u5927\u898f\u6a21\u306b\u63d0\u4f9b\u3067\u304d\u308b\u3088\u3046\u306b\u306a\u308a\u307e\u3059\u3002\u9867\u5ba2\u4e2d\u5fc3\u306e\u7d44\u7e54\u306f\u6700\u4f4e\u9650\u3001AI \u30e2\u30c7\u30eb\u3092\u30b5\u30dd\u30fc\u30c8\u3059\u308b\u30a4\u30f3\u30d5\u30e9\u3092\u78ba\u7acb\u3057\u3001\u5177\u4f53\u7684\u306a\u30d3\u30b8\u30cd\u30b9\u8ab2\u984c\u89e3\u6c7a\u306e\u65b9\u6cd5\u3067AI\u3092\u7d44\u307f\u8fbc\u3080\u5fc5\u8981\u304c\u3042\u308a\u307e\u3059\u3002<\/span>\u6025\u901f\u306b\u9032\u5316\u3059\u308b\u6700\u65b0\u306e AI \u3092\u6d3b\u7528\u3059\u308b\u305f\u3081\u306e\u57fa\u76e4\u3092\u69cb\u7bc9\u3057\u307e\u3057\u3087\u3046\u3002[\/vc_column_text][\/vc_column][\/vc_row][vc_row][vc_column][vc_column_text css=&#8221;&#8221;]<\/p>\n<h2><span style=\"font-weight: 400;\">2. AI\u3092\u5099\u3048\u305f\u3001\u4e3b\u4f53\u6027\u3068\u610f\u6b32\u306b\u6e80\u3061\u305f\u5f93\u696d\u54e1<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">\u6700\u524d\u7dda\u306e\u30c1\u30fc\u30e0\u3084\u500b\u4eba\u306f\u3001\u30ab\u30b9\u30bf\u30de\u30fc\u30a8\u30af\u30b9\u30da\u30ea\u30a8\u30f3\u30b9\u306b\u5927\u304d\u306a\u5f71\u97ff\u3092\u4e0e\u3048\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002\u50cd\u304d\u65b9\u304c\u5909\u5316\u3057\u3001\u65b0\u3057\u3044\u4e16\u4ee3\u304c\u52b4\u50cd\u529b\u306b\u52a0\u308f\u308b\u306b\u3064\u308c\u3066\u3001\u5f93\u696d\u54e1\u306e\u4f53\u9a13\u3092\u512a\u5148\u3059\u308b\u3053\u3068\u304c\u3053\u308c\u307e\u3067\u4ee5\u4e0a\u306b\u91cd\u8981\u306b\u306a\u3063\u3066\u3044\u307e\u3059\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u5f93\u696d\u54e1\u30a8\u30af\u30b9\u30da\u30ea\u30a8\u30f3\u30b9\uff08EX\uff09\u306e\u5411\u4e0a <\/span><span style=\"font-weight: 400;\">\u306f\u3001\u3088\u308a\u826f\u3044\u30ab\u30b9\u30bf\u30de\u30fc\u30a8\u30af\u30b9\u30da\u30ea\u30a8\u30f3\u30b9\u306b\u8ca2\u732e\u3057\u3001\u305d\u306e\u6210\u679c\u306f\u30b3\u30b9\u30c8\u52b9\u7387\u3084\u9867\u5ba2\u30ed\u30a4\u30e4\u30eb\u30c6\u30a3\u306b\u95a2\u3059\u308b\u6307\u6a19\u306b\u8868\u308c\u307e\u3059<\/span><span style=\"font-weight: 400;\">\u3002\u5341\u5206\u306a\u30b5\u30dd\u30fc\u30c8\u3092\u53d7\u3051\u3001\u5fc5\u8981\u306a\u30c4\u30fc\u30eb\u3084\u74b0\u5883\u304c\u6574\u3063\u305f\u5f93\u696d\u54e1\u306f\u3001\u3088\u308a\u7a4d\u6975\u7684\u306b\u4ed5\u4e8b\u306b\u53d6\u308a\u7d44\u307f\u3001\u751f\u7523\u6027\u3092\u9ad8\u3081\u3001\u9867\u5ba2\u306b\u3088\u308a\u826f\u3044\u30b5\u30fc\u30d3\u30b9\u3092\u63d0\u4f9b\u3057\u307e\u3059\u3002\u5f7c\u3089\u306f\u4ed5\u4e8b\u3078\u306e\u6e80\u8db3\u5ea6\u304c\u9ad8\u304f\u3001\u9577\u304f\u50cd\u304d\u7d9a\u3051\u308b\u3053\u3068\u304c\u3067\u304d\u308b\u305f\u3081\u3001\u96c7\u7528\u7dad\u6301\u3001\u4ea4\u4ee3\u8981\u54e1\u3001\u30c8\u30ec\u30fc\u30cb\u30f3\u30b0\u3001QA\u3001\u77e5\u8b58\u306e\u6d41\u51fa\u306b\u95a2\u9023\u3059\u308b\u30b3\u30b9\u30c8\u3092\u56de\u907f\u3059\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400;\">EX 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400;\">\u30aa\u30da\u30ec\u30fc\u30bf\u30fc\u306e\u30d1\u30d5\u30a9\u30fc\u30de\u30f3\u30b9\u306b\u95a2\u3059\u308b\u8cb4\u91cd\u306a\u30a4\u30f3\u30b5\u30a4\u30c8\u3084\u30b5\u30de\u30ea\u30fc\u3092 AI \u306b\u63d0\u4f9b\u3059\u308b\u3053\u3068\u3067\u3001\u30b9\u30fc\u30d1\u30fc\u30d0\u30a4\u30b6\u30fc\u3084\u30de\u30cd\u30b8\u30e3\u30fc\u304c\u54c1\u8cea\u8a55\u4fa1\u306b\u8cbb\u3084\u3059\u6642\u9593\u3092\u77ed\u7e2e\u3067\u304d\u307e\u3059\u3002<\/span><\/li>\n<\/ul>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>\u4e88\u6e2c\u30eb\u30fc\u30c6\u30a3\u30f3\u30b0<\/b><span style=\"font-weight: 400;\">\u306f\u3001\u30ea\u30a2\u30eb\u30bf\u30a4\u30e0\u306e\u30c7\u30fc\u30bf\u3068\u904e\u53bb\u306e\u5b9f\u7e3e\u306b\u57fa\u3065\u3044\u3066\u3001\u304a\u5ba2\u69d8\u3092\u6700\u9069\u306a\u30b9\u30ad\u30eb\u3092\u6301\u3064\u30aa\u30da\u30ec\u30fc\u30bf\u30fc\u306b\u3064\u306a\u304e\u3001\u3088\u308a\u8fc5\u901f\u306a\u89e3\u6c7a\u3092\u5b9f\u73fe\u3057\u307e\u3059\u3002 <\/span><span style=\"font-weight: 400;\">\u30a4\u30f3\u30c6\u30ea\u30b8\u30a7\u30f3\u30c8\u30eb\u30fc\u30c6\u30a3\u30f3\u30b0<\/span><span style=\"font-weight: 400;\">\u306f\u3001\u7e70\u308a\u8fd4\u3057\u306e\u591a\u3044\u30a4\u30f3\u30bf\u30e9\u30af\u30b7\u30e7\u30f3\u3092\u88dc\u5f37\u3057\u3001\u81ea\u52d5\u5316\u3057\u307e\u3059\u3002<\/span><\/li>\n<\/ul>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>\u30d0\u30fc\u30c1\u30e3\u30eb\u30a8\u30fc\u30b8\u30a7\u30f3\u30c8\u306f<\/b><span style=\"font-weight: 400;\">\u3001\u30c1\u30e3\u30cd\u30eb\u306b\u4f9d\u5b58\u305b\u305a\u3001\u4fa1\u5024\u306e\u4f4e\u3044\u53cd\u5fa9\u30bf\u30b9\u30af\u3092\u81ea\u52d5\u5316\u3057\u307e\u3059\u3002 <\/span><span style=\"font-weight: 400;\">\u30e6\u30fc\u30b6\u30fc\u3068\u306e\u5bfe\u8a71\u4e2d\u306b\u30ea\u30a2\u30eb\u30bf\u30a4\u30e0\u3067\u30e6\u30fc\u30b6\u30fc\u306e\u72b6\u6cc1\u3068\u77e5\u8b58\u3092\u8868\u793a\u3057\u3001\u554f\u984c\u89e3\u6c7a\u3092\u4fc3\u9032\u3057\u307e\u3059\u3002<\/span><span style=\"font-weight: 400;\">\u307e\u305f\u3001\u4eee\u60f3\u30a8\u30fc\u30b8\u30a7\u30f3\u30c8\u306f\u3001\u30d1\u30d5\u30a9\u30fc\u30de\u30f3\u30b9\u30e2\u30cb\u30bf\u30ea\u30f3\u30b0\u3001\u30b3\u30fc\u30c1\u30f3\u30b0\u3001\u30ec\u30dd\u30fc\u30c8\u4f5c\u6210\u306a\u3069\u306e\u7ba1\u7406\u696d\u52d9\u3092\u81ea\u52d5\u5316\u3059\u308b\u3053\u3068\u3067\u3001\u30b9\u30fc\u30d1\u30fc\u30d0\u30a4\u30b6\u30fc\u3084\u30de\u30cd\u30fc\u30b8\u30e3\u30fc\u306b\u3082\u30e1\u30ea\u30c3\u30c8\u3092\u3082\u305f\u3089\u3057\u307e\u3059\u3002<\/span><\/li>\n<\/ul>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\">\u81ea\u52d5\u8981\u7d04\u6a5f\u80fd\u306b\u3088\u308a\u3001 \u30aa\u30da\u30ec\u30fc\u30bf\u30fc\u3068\u306e\u3084\u308a\u3068\u308a\u306e\u8981\u7d04\u304c\u81ea\u52d5\u7684\u306b\u4f5c\u6210\u3055\u308c\u308b\u305f\u3081\u3001\u6642\u9593\u306e\u304b\u304b\u308b\u30e1\u30e2\u66f8\u304d\u3084\u66f8\u985e\u4f5c\u6210\u306e\u624b\u9593\u3092\u7701\u304f\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002<b><\/b><\/li>\n<\/ul>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>\u30c0\u30c3\u30b7\u30e5\u30dc\u30fc\u30c9\u3068\u30b2\u30fc\u30df\u30d5\u30a3\u30b1\u30fc\u30b7\u30e7\u30f3\u30c4\u30fc\u30eb<\/b><span style=\"font-weight: 400;\"> \u306f\u3001\u5f93\u696d\u54e1\u306e\u30d1\u30d5\u30a9\u30fc\u30de\u30f3\u30b9\u306b\u95a2\u3059\u308b\u30ea\u30a2\u30eb\u30bf\u30a4\u30e0\u306e\u3078\u306e\u5373\u6642\u30a2\u30af\u30bb\u30b9\u3092\u63d0\u4f9b\u3057\u307e\u3059\u3002\u30b2\u30fc\u30df\u30d5\u30a3\u30b1\u30fc\u30b7\u30e7\u30f3\u30c4\u30fc\u30eb\u306f\u3001\u696d\u7e3e\u5831\u916c\u3001\u9032\u6357\u72b6\u6cc1\u306e\u8ffd\u8de1\u3001\u53cb\u597d\u7684\u3067\u697d\u3057\u3044\u7af6\u4e89\u3092\u5c0e\u5165\u3059\u308b\u3053\u3068\u3067\u3001\u30aa\u30da\u30ec\u30fc\u30bf\u30fc\u304c\u30b9\u30b1\u30b8\u30e5\u30fc\u30eb\u901a\u308a\u306b\u696d\u52d9\u3092\u9042\u884c\u3059\u308b\u3088\u3046\u4fc3\u3057\u3001\u9075\u5b88\u7387\u3001\u52b9\u7387\u6027\u3001\u751f\u7523\u6027\u306e\u5411\u4e0a\u306b\u5f79\u7acb\u3061\u307e\u3059\u3002<\/span><\/li>\n<\/ul>\n<h4>\u7d50\u8ad6<\/h4>\n<p><span style=\"font-weight: 400;\">\u5f93\u696d\u54e1\u30a8\u30af\u30b9\u30da\u30ea\u30a8\u30f3\u30b9\u306f\u4eca\u3084\u9867\u5ba2\u30ed\u30a4\u30e4\u30eb\u30c6\u30a3\u306e\u6700\u524d\u7dda\u3067\u3059\u3002\u81ea\u52d5\u5316\u304c\u9032\u3080\u306b\u3064\u308c\u3001\u4eba\u3068\u4eba\u3068\u306e\u3064\u306a\u304c\u308a\u304c\u5dee\u5225\u5316\u8981\u56e0\u3068\u306a\u3063\u3066\u3044\u307e\u3059\u3002\u5148\u9032\u306e\u30d6\u30e9\u30f3\u30c9\u306f\u3001\u5f93\u696d\u54e1\u306e\u80fd\u529b\u958b\u767a\u3092\u3001\u904b\u55b6\u8cbb\u3067\u306f\u306a\u304f\u6226\u7565\u7684\u6295\u8cc7\u3068\u3057\u3066\u6271\u3063\u3066\u3044\u307e\u3059\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u3053\u306e\u9032\u5316\u3092\u4e88\u7b97\u306e\u512a\u5148\u9806\u4f4d\u306b\u53cd\u6620\u3059\u3079\u304d\u3067\u3059\u3002\u30aa\u30da\u30ec\u30fc\u30bf\u30fc\u306e\u30ef\u30fc\u30af\u30d5\u30ed\u30fc\u3092\u7c21\u7d20\u5316\u3057\u3001\u624b\u4f5c\u696d\u3084\u53cd\u5fa9\u4f5c\u696d\u3092\u524a\u6e1b\u3001\u30c4\u30fc\u30eb\u306e\u7d71\u5408\u3001AI \u4e3b\u5c0e\u306e\u30b3\u30fc\u30c1\u30f3\u30b0\u3084\u77e5\u8b58\u652f\u63f4\u3092\u63d0\u4f9b\u3059\u308b\u30c6\u30af\u30ce\u30ed\u30b8\u30fc\u306b\u6295\u8cc7\u3057\u307e\u3057\u3087\u3046\u3002\u3053\u308c\u3089\u306e AI \u3092\u6d3b\u7528\u3057\u305f\u30e1\u30ea\u30c3\u30c8\u304c\u306a\u3051\u308c\u3070\u3001\u7d44\u7e54\u306f\u30d1\u30d5\u30a9\u30fc\u30de\u30f3\u30b9\u306e\u4f4e\u4e0b\u3001\u30b5\u30fc\u30d3\u30b9\u306e\u4e00\u8cab\u6027\u306e\u6b20\u5982\u3001\u5f93\u696d\u54e1\u306e\u71c3\u3048\u5c3d\u304d\u3084\u96e2\u8077\u3001\u4f59\u5206\u306a\u30aa\u30f3\u30dc\u30fc\u30c7\u30a3\u30f3\u30b0\u3084\u30c8\u30ec\u30fc\u30cb\u30f3\u30b0\u306e\u30ea\u30b9\u30af\u3092\u8ca0\u3046\u3053\u3068\u306b\u306a\u308a\u307e\u3059\u3002\u3053\u308c\u3089\u306f\u3059\u3079\u3066\u3001\u30b3\u30b9\u30c8\u3068\u4fa1\u5024\u306e\u640d\u5931\u306b\u3064\u306a\u304c\u308a\u307e\u3059\u3002<\/span>[\/vc_column_text][\/vc_column][\/vc_row][vc_row][vc_column][vc_column_text css=&#8221;&#8221;]<\/p>\n<h2><span style=\"font-weight: 400;\">3. \u9023\u643a\u30c7\u30fc\u30bf\u3068\u4e88\u6e2c\u5206\u6790<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">\u30b9\u30de\u30fc\u30c8\u306a\u610f\u601d\u6c7a\u5b9a\u306f\u3001\u30b7\u30b9\u30c6\u30e0\u5185\u304a\u3088\u3073\u30b7\u30b9\u30c6\u30e0\u5168\u4f53\u306b\u5bfe\u3059\u308b\u30c7\u30fc\u30bf\u4e3b\u5c0e\u306e\u30a4\u30f3\u30b5\u30a4\u30c8\u304b\u3089\u59cb\u307e\u308a\u307e\u3059\u3002\u30a2\u30ca\u30ea\u30c6\u30a3\u30af\u30b9\u304c\u306a\u3051\u308c\u3070\u3001\u7d44\u7e54\u306f\u5f8c\u624b\u306b\u56de\u308b\u3057\u304b\u3042\u308a\u307e\u305b\u3093\u3002\u539f\u56e0\u3067\u306f\u306a\u304f\u75c7\u72b6\u306b\u5bfe\u51e6\u3059\u308b\u3060\u3051\u3067\u3001\u89e3\u6c7a\u7b56\u306f\u63a8\u6e2c\u306b\u983c\u3089\u3056\u308b\u3092\u5f97\u306a\u304f\u306a\u308a\u307e\u3059\u3002\u305d\u306e\u7d50\u679c\u3001\u975e\u52b9\u7387\u3001\u6226\u7565\u306e\u5931\u6557\u3001\u5b9f\u884c\u529b\u306e\u6b20\u5982\u3001\u6a5f\u4f1a\u640d\u5931\u304c\u8d77\u3053\u308b\u3067\u3057\u3087\u3046\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u9867\u5ba2\u4e2d\u5fc3\u306e\u7d44\u7e54\u306f\u3001\u5b9f\u7528\u7684\u306a\u30a4\u30f3\u30c6\u30ea\u30b8\u30a7\u30f3\u30b9\u304c\u7af6\u4e89\u4e0a\u306e\u512a\u4f4d\u6027\u3092\u5b9a\u7fa9\u3059\u308b AI \u306e\u6642\u4ee3\u3092\u8fce\u3048\u3066\u3044\u307e\u3059\u3002\u3082\u306f\u3084\u3001\u30c7\u30fc\u30bf\u306e\u30b5\u30a4\u30ed\u5316\u3082\u30c4\u30fc\u30eb\u9593\u306e\u9023\u643a\u4e0d\u8db3\u3082\u8a31\u3055\u308c\u307e\u305b\u3093\u3002\u4e00\u4eba\u3072\u3068\u308a\u306b\u5408\u308f\u305b\u305f\u5bfe\u5fdc\u3092\u5927\u52e2\u306e\u9867\u5ba2\u306b\u5bfe\u3057\u3066\u5b9f\u73fe\u3059\u308b\u306b\u306f\u3001\u30c7\u30fc\u30bf\u3092\u7d71\u5408\u3057\u3001\u9867\u5ba2\u30b8\u30e3\u30fc\u30cb\u30fc\u5168\u4f53\u3092\u30aa\u30fc\u30b1\u30b9\u30c8\u30ec\u30fc\u30b7\u30e7\u30f3\u3057\u3001AI \u306b\u3088\u308b\u30a4\u30f3\u30b5\u30a4\u30c8\u3092\u30ea\u30a2\u30eb\u30bf\u30a4\u30e0\u3067\u63d0\u4f9b\u3059\u308b CX 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400;\">\u5bfe\u8a71\u5c65\u6b74\u3001\u884c\u52d5\u30b7\u30b0\u30ca\u30eb\u3001\u4eba\u53e3\u7d71\u8a08\u30c7\u30fc\u30bf\u3092\u4e00\u5143\u5316\u3057 <\/span><a href=\"https:\/\/www.genesys.com\/ja-jp\/definitions\/what-is-a-unified-customer-view\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">\u5358\u4e00\u306e\u9867\u5ba2\u30d3\u30e5\u30fc\u306b\u7d71\u5408\u3002<\/span><\/a><span style=\"font-weight: 400;\">\u30b9\u30de\u30fc\u30c8\u306a\u30eb\u30fc\u30c6\u30a3\u30f3\u30b0\u3001\u3088\u308a\u9069\u5207\u306a\u30e1\u30c3\u30bb\u30fc\u30b8\u30f3\u30b0\u3001\u3042\u3089\u3086\u308b\u30ec\u30d9\u30eb\u3067\u306e\u3088\u308a\u826f\u3044\u610f\u601d\u6c7a\u5b9a\u3092\u53ef\u80fd\u306b\u3057\u307e\u3059\u3002<\/span><\/li>\n<\/ul>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>\u9ad8\u5ea6\u306a\u30b8\u30e3\u30fc\u30cb\u30fc\u5206\u6790\uff1a<\/b><span style=\"font-weight: 400;\"> \u30e6\u30fc\u30b6\u30fc\u306e\u4e0d\u6e80\u30dd\u30a4\u30f3\u30c8\u3092\u7279\u5b9a\u3057\u3001\u9867\u5ba2\u304c\u6700\u9069\u5316\u306e\u305f\u3081\u306e\u884c\u52d5\u3092\u8d77\u3053\u305b\u308b\u3088\u3046\u306b\u3057\u307e\u3059\u3002\u307e\u305f <\/span><span style=\"font-weight: 400;\">CX \u6307\u6a19<\/span><span style=\"font-weight: 400;\">\u3001CSAT\u3001NPS\u3001\u30ab\u30b9\u30bf\u30de\u30fc\u30a8\u30d5\u30a9\u30fc\u30c8\u30b9\u30b3\u30a2\u306a\u3069\u306e CX \u6307\u6a19\u3092\u53ce\u76ca\u3001\u89e3\u7d04\u7387\u3001\u9867\u5ba2\u7dad\u6301\u7387\u3068\u76f8\u95a2\u3055\u305b\u308b\u3053\u3068\u3067\u3001CX \u30ea\u30fc\u30c0\u30fc\u304c\u5f71\u97ff\u3092\u5b9a\u91cf\u5316\u3057\u3001\u6295\u8cc7\u5224\u65ad\u3092\u5b88\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002<\/span><\/li>\n<\/ul>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\">\u30cd\u30a4\u30c6\u30a3\u30d6\u304b\u3064\u5305\u62ec\u7684\u306a AI \u30a2\u30d7\u30ea\u30b1\u30fc\u30b7\u30e7\u30f3\u30bb\u30c3\u30c8\uff1a \u7d71\u5408\u3055\u308c\u305f\u30a8\u30f3\u30c9\u30fb\u30c4\u30fc\u30fb\u30a8\u30f3\u30c9\u306e AI \u30a2\u30d7\u30ea\u30b1\u30fc\u30b7\u30e7\u30f3\u30bb\u30c3\u30c8\u306b\u306f\u3001\u4e88\u6e2c\u7684\u30a4\u30f3\u30b5\u30a4\u30c8\u3001\u4f1a\u8a71\u306e\u81ea\u52d5\u5316\u3001\u30ea\u30a2\u30eb\u30bf\u30a4\u30e0\u306e\u30aa\u30da\u30ec\u30fc\u30bf\u30fc\u5897\u5f37\u3001\u304a\u3088\u3073\u9867\u5ba2\u3068\u5f93\u696d\u54e1\u306e\u30a8\u30af\u30b9\u30da\u30ea\u30a8\u30f3\u30b9\u5168\u4f53\u306b\u308f\u305f\u308b\u30c7\u30fc\u30bf\u99c6\u52d5\u578b\u306e\u610f\u601d\u6c7a\u5b9a\u304c\u542b\u307e\u308c\u307e\u3059\u3002<b><\/b><\/li>\n<\/ul>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>\u53ef\u8996\u5316\u30c4\u30fc\u30eb\uff1a<\/b> <a href=\"https:\/\/www.genesys.com\/ja-jp\/capabilities\/customer-journey-management\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">\u4e0d\u6e80\u306a\u70b9\u3092\u53ef\u8996\u5316\u3059\u308b\u3053\u3068\u3067\u3001\u554f\u984c\u306e\u7279\u5b9a\u3068\u56de\u907f\u3092\u652f\u63f4\u3057\u307e\u3059\u3002<\/span><\/a><\/li>\n<\/ul>\n<h4>\u7d50\u8ad6<\/h4>\n<p><span style=\"font-weight: 400;\">2026\u5e74\u3001\u30c7\u30fc\u30bf\u306f\u6226\u7565\u3067\u3059\u3002\u9867\u5ba2\u3092\u4e00\u5143\u7684\u306b\u628a\u63e1\u3059\u308b\u3053\u3068\u3067\u3001\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u3001\u30b5\u30fc\u30d3\u30b9\u3001\u30aa\u30da\u30ec\u30fc\u30b7\u30e7\u30f3\u306b\u307e\u305f\u304c\u308b\u30b3\u30e9\u30dc\u30ec\u30fc\u30b7\u30e7\u30f3\u304c\u53ef\u80fd\u306b\u306a\u308a\u307e\u3059\u3002\u305d\u3057\u3066\u3001\u305d\u308c\u304c\u30ed\u30a4\u30e4\u30eb\u30c6\u30a3\u3068\u53ce\u76ca\u6027\u306e\u5411\u4e0a\u306b\u3064\u306a\u304c\u308a\u307e\u3059\u3002\u6210\u529f\u3059\u308b\u9867\u5ba2\u4e2d\u5fc3\u306e\u7d44\u7e54\u306f\u3001\u30c0\u30c3\u30b7\u30e5\u30dc\u30fc\u30c9\u3092\u8d85\u3048\u3066\u30cb\u30fc\u30ba\u3092\u4e88\u6e2c\u3057\u3001\u9867\u5ba2\u304c\u6307\u6458\u3059\u308b\u524d\u306b\u767a\u751f\u3059\u308b\u53ef\u80fd\u6027\u306e\u3042\u308b\u7570\u5e38\u3092\u7279\u5b9a\u3057\u307e\u3059\u3002<\/span>[\/vc_column_text][\/vc_column][\/vc_row][vc_row][vc_column][vc_column_text css=&#8221;&#8221;]<\/p>\n<h2><span style=\"font-weight: 400;\">\u5c06\u6765\u306e\u305f\u3081\u306e\u4e88\u7b97<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">2026\u5e74\u306b\u306f\u3001AI \u3092\u6d3b\u7528\u3057\u305f\u30a4\u30f3\u30c6\u30ea\u30b8\u30a7\u30f3\u30b9\u3001\u30b7\u30fc\u30e0\u30ec\u30b9\u3067\u30d1\u30fc\u30bd\u30ca\u30e9\u30a4\u30ba\u3055\u308c\u305f\u5171\u611f\u7684\u306a\u4f53\u9a13\u3092\u63d0\u4f9b\u3059\u308b\u305f\u3081\u306b\u5fc5\u8981\u306a\u30c4\u30fc\u30eb\u3092\u3053\u306a\u3059\u5f93\u696d\u54e1\u3001\u305d\u3057\u3066\u30c7\u30fc\u30bf\u9023\u643a\u3092\u30d0\u30e9\u30f3\u30b9\u3088\u304f\u4e88\u7b97\u306b\u53cd\u6620\u3055\u305b\u308b\u5fc5\u8981\u304c\u3042\u308a\u307e\u3059\u3002\u305d\u3057\u3066\u3001\u3053\u308c\u3089\u306e\u6a5f\u80fd\u306f\u3059\u3079\u3066\u500b\u5225\u306b\u904b\u7528\u3059\u308b\u3053\u3068\u306f\u3067\u304d\u307e\u305b\u3093\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u30c7\u30fc\u30bf\u3001\u30c1\u30e3\u30cd\u30eb\u3001\u30a4\u30f3\u30bf\u30e9\u30af\u30b7\u30e7\u30f3\u3092\u30ea\u30a2\u30eb\u30bf\u30a4\u30e0\u3067\u3064\u306a\u3050\u7d71\u5408\u30d7\u30e9\u30c3\u30c8\u30d5\u30a9\u30fc\u30e0\u306e\u4e88\u7b97\u3002\u3053\u308c\u30893\u3064\u306e\u67f1\u306b\u6cbf\u3063\u305f\u6295\u8cc7\u3092\u884c\u3046 CX \u30ea\u30fc\u30c0\u30fc\u306f\u3001\u7d44\u7e54\u3092\u4e8b\u5f8c\u5bfe\u5fdc\u578b\u304b\u3089\u4e88\u6e2c\u578b\u3078\u3001\u30b5\u30a4\u30ed\u5316\u3057\u305f\u72b6\u614b\u304b\u3089\u9023\u643a\u3055\u308c\u305f\u72b6\u614b\u3078\u3068\u5909\u9769\u3059\u308b\u3067\u3057\u3087\u3046\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u4eca\u3053\u305d\u3001CX \u4e88\u7b97\u3092\u6210\u9577\u306e\u305f\u3081\u306e\u9752\u5199\u771f\u3001\u3064\u307e\u308a\u9867\u5ba2\u3068\u306e\u3064\u306a\u304c\u308a\u306e\u672a\u6765\u306b\u5411\u3051\u305f\u8cc7\u91d1\u3068\u3057\u3066\u6349\u3048\u76f4\u3059\u6642\u3067\u3059\u3002\u30ed\u30a4\u30e4\u30eb\u30c6\u30a3\u3092\u9ad8\u3081\u3001\u9867\u5ba2\u3092\u7dad\u6301\u3059\u308b\u305f\u3081\u306b\u3001\u6700\u9069\u5316\u3055\u308c\u305f\u30a8\u30af\u30b9\u30da\u30ea\u30a8\u30f3\u30b9\u306b\u6295\u8cc7\u3057\u307e\u3057\u3087\u3046\u3002<\/span><\/p>\n<p><a href=\"https:\/\/www.genesys.com\/ja-jp\/resources\/contact-center-buyers-guide\" target=\"_blank\" rel=\"noopener\">AI \u3068 CX \u306e\u305f\u3081\u306e2026\u5e74\u30d0\u30a4\u30e4\u30fc\u30ba\u30fb\u30ac\u30a4\u30c9<\/a>\u300d\u3092\u304a\u8aad\u307f\u3044\u305f\u3060\u304d\u3001AI 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