{"id":598880,"date":"2025-10-20T00:57:46","date_gmt":"2025-10-20T07:57:46","guid":{"rendered":"https:\/\/www.genesys.com\/?post_type=blog&#038;p=598880"},"modified":"2025-10-20T01:05:16","modified_gmt":"2025-10-20T08:05:16","slug":"what-is-customer-loyalty","status":"publish","type":"blog","link":"https:\/\/www.genesys.com\/ja-jp\/blog\/post\/what-is-customer-loyalty","title":{"rendered":"\u9867\u5ba2\u30ed\u30a4\u30e4\u30eb\u30c6\u30a3\u3068\u306f\u4f55\u304b\u3000\u6226\u7565\u306e\u7acb\u3066\u65b9\u3068\u6210\u529f\u4e8b\u4f8b"},"content":{"rendered":"<div class=\"wpb-content-wrapper\"><p>[vc_section full_width=&#8221;stretch_row&#8221;][vc_row][vc_column][vc_column_text css=&#8221;&#8221;]\u9867\u5ba2\u3068\u306e\u95a2\u4fc2\u6027\u3092\u6df1\u3081\u3001\u7d99\u7d9a\u7684\u306a\u58f2\u4e0a\u3084\u30d6\u30e9\u30f3\u30c9\u6210\u9577\u306b\u3064\u306a\u3052\u308b\u305f\u3081\u306b\u6b20\u304b\u305b\u306a\u3044\u306e\u304c\u300c\u9867\u5ba2\u30ed\u30a4\u30e4\u30eb\u30c6\u30a3\u300d\u3067\u3059\u3002\u5358\u306a\u308b\u6e80\u8db3\u5ea6\u3084\u4e00\u6642\u7684\u306a\u30a8\u30f3\u30b2\u30fc\u30b8\u30e1\u30f3\u30c8\u3067\u306f\u306a\u304f\u3001\u9867\u5ba2\u304c\u30d6\u30e9\u30f3\u30c9\u306b\u4fe1\u983c\u3084\u611b\u7740\u3001\u597d\u610f\u3092\u62b1\u304d\u300c\u9078\u3073\u7d9a\u3051\u308b\u300d\u72b6\u614b\u3092\u751f\u307f\u51fa\u3059\u3053\u3068\u304c\u3001\u9577\u671f\u7684\u306a\u4f01\u696d\u6210\u9577\u306b\u76f4\u7d50\u3057\u307e\u3059\u3002<br \/>\n\u672c\u8a18\u4e8b\u3067\u306f\u3001\u9867\u5ba2\u30ed\u30a4\u30e4\u30eb\u30c6\u30a3\u306e\u6b63\u3057\u3044\u5b9a\u7fa9\u304b\u3089\u3001\u5411\u4e0a\u3055\u305b\u308b\u305f\u3081\u306e\u6226\u7565\u3001\u5b9f\u969b\u306e\u65bd\u7b56\u3084\u6307\u6a19\u306e\u89e3\u8aac\u3068\u3001\u6210\u529f\u4e8b\u4f8b\u3092\u3054\u7d39\u4ecb\u3044\u305f\u3057\u307e\u3059\u3002<\/p>\n<p><strong class=\"text-26\">\u76ee\u6b21<\/strong><\/p>\n<ul>\n<li><a href=\"#link01\">\u9867\u5ba2\u30ed\u30a4\u30e4\u30eb\u30c6\u30a3\u3068\u306f\uff1f<\/a><\/li>\n<li><a href=\"#link02\">\u30ed\u30a4\u30e4\u30eb\u30c6\u30a3\u5411\u4e0a\u304c\u53ce\u76ca\u306b\u4e0e\u3048\u308b\u52b9\u679c \u65bd\u7b56\u306e\u30e1\u30ea\u30c3\u30c8\u3068\u306f\uff1f<\/a><\/li>\n<li><a href=\"#link03\">\u30ed\u30a4\u30e4\u30eb\u30c6\u30a3\u91b8\u6210\u306e\u6bb5\u968e<\/a><\/li>\n<li><a href=\"#link04\">\u9867\u5ba2\u30ed\u30a4\u30e4\u30eb\u30c6\u30a3\u6226\u7565\u306e\u7acb\u3066\u65b9<\/a><\/li>\n<li><a href=\"#link05\">\u30ed\u30a4\u30e4\u30eb\u30c6\u30a3\u5411\u4e0a\u306e\u305f\u3081\u306e\u5177\u4f53\u7684\u306a\u65bd\u7b56\u4f8b<\/a><\/li>\n<li><a href=\"#link06\">\u9867\u5ba2\u30ed\u30a4\u30e4\u30eb\u30c6\u30a3\u8a08\u6e2c\u306e\u6307\u6a19\u3068\u76ee\u6a19\u6570\u5024<\/a><\/li>\n<li><a href=\"#link07\">\u9867\u5ba2\u30ed\u30a4\u30e4\u30eb\u30c6\u30a3\u3092\u5de6\u53f3\u3059\u308b\u3053\u308c\u304b\u3089\u306e\u30b3\u30f3\u30bf\u30af\u30c8\u30bb\u30f3\u30bf\u30fc<\/a><\/li>\n<li><a href=\"#link08\">\u9867\u5ba2\u30ed\u30a4\u30e4\u30eb\u30c6\u30a3\u304c\u5411\u4e0a\u3057\u3001\u5f93\u696d\u54e1\u30ed\u30a4\u30e4\u30eb\u30c6\u30a3\u3082\u5411\u4e0a\u3057\u305f\u6210\u529f\u4e8b\u4f8b<\/a><\/li>\n<li><a href=\"#link09\">\u30d3\u30b8\u30cd\u30b9\u306e\u6210\u9577\u3068\u9867\u5ba2\u30ed\u30a4\u30e4\u30eb\u30c6\u30a3\u5411\u4e0a\u306b\u3064\u306a\u304c\u308b<\/a><\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<h2><strong><a id=\"link01\"><\/a>\u9867\u5ba2\u30ed\u30a4\u30e4\u30eb\u30c6\u30a3\u3068\u306f\uff1f<\/strong><\/h2>\n<p>\u9867\u5ba2\u30ed\u30a4\u30e4\u30eb\u30c6\u30a3\u3068\u306f\u3001\u9867\u5ba2\u304c\u7279\u5b9a\u306e\u30d6\u30e9\u30f3\u30c9\u3084\u30b5\u30fc\u30d3\u30b9\u306b\u5bfe\u3057\u3066\u62b1\u304f\u4fe1\u983c\u3084\u611b\u7740\u306e\u5f37\u3055\u3001\u7d99\u7d9a\u7684\u306b\u9078\u3073\u7d9a\u3051\u3088\u3046\u3068\u3059\u308b\u50be\u5411\u306e\u3053\u3068\u3067\u3059\u3002\u300c\u9867\u5ba2\u30ed\u30a4\u30e4\u30eb\u30c6\u30a3\u300d\u306b\u4f3c\u305f\u8a00\u8449\u3084\u8fd1\u3044\u6982\u5ff5\u3068\u306e\u9055\u3044\u3082\u542b\u3081\u3066\u7406\u89e3\u3057\u3066\u304a\u304d\u307e\u3057\u3087\u3046\u3002<\/p>\n<h3><strong>\u6b63\u3057\u304f\u306f\u3001\u9867\u5ba2\u30ed\u30a4\u30e4\u30eb\u30c6\u30a3\u3002\u30ed\u30a4\u30e4\u30ea\u30c6\u30a3\u3068\u306e\u9055\u3044<\/strong><\/h3>\n<p>\u65e5\u672c\u8a9e\u3067\u8868\u8a18\u3092\u3059\u308b\u969b\u3001\u30ed\u30a4\u30e4\u30eb\u30c6\u30a3\u306a\u306e\u304b\u30ed\u30a4\u30e4\u30ea\u30c6\u30a3\u306a\u306e\u304b\u3001\u8ff7\u308f\u308c\u308b\u65b9\u3082\u3044\u3089\u3063\u3057\u3083\u308b\u3067\u3057\u3087\u3046\u3002\u6b63\u3057\u3044\u8868\u8a18\u306f\u5fe0\u8aa0\u5fc3\u3092\u610f\u5473\u3059\u308b\u300c\u30ed\u30a4\u30e4\u30eb\u30c6\u30a3\uff08 Loyalty \uff09\u300d\u3067\u3059\u3002\u738b\u65cf\u30fb\u7687\u65cf\u30fb\u5370\u7a0e\u3092\u610f\u5473\u3059\u308b\u300c\u30ed\u30a4\u30e4\u30ea\u30c6\u30a3\uff08 Royalty \uff09\u300d\u3068\u306f\u4f7f\u3044\u5206\u3051\u307e\u3059\u3002<\/p>\n<h3><strong>\u9867\u5ba2\u6e80\u8db3\u5ea6\uff08 CS \uff09\u30fb\u9867\u5ba2\u30a8\u30f3\u30b2\u30fc\u30b8\u30e1\u30f3\u30c8\u3068\u306e\u9055\u3044<\/strong><\/h3>\n<p>\u9867\u5ba2\u30ed\u30a4\u30e4\u30eb\u30c6\u30a3\u306f\u3001\u4f01\u696d\u306b\u5bfe\u3059\u308b\u611b\u7740\u3084\u4fe1\u983c\u3068\u3044\u3063\u305f\u9867\u5ba2\u306e\u300c\u611f\u60c5\u300d\u3092\u91cd\u8996\u3057\u307e\u3059\u3002<br \/>\n\u8fd1\u3044\u3082\u306e\u3068\u3057\u3066\u9867\u5ba2\u6e80\u8db3\u5ea6\u304c\u3042\u308a\u307e\u3059\u304c\u3001\u9867\u5ba2\u6e80\u8db3\u5ea6\u3068\u306f\u5546\u54c1\u30fb\u30b5\u30fc\u30d3\u30b9\u306b\u5bfe\u3057\u3066\u6e80\u8db3\u3057\u3066\u3044\u308b\u304b\u5426\u304b\u3068\u3044\u3046\u30b7\u30f3\u30d7\u30eb\u306a\u6982\u5ff5\u3067\u3059\u3002\u9867\u5ba2\u6e80\u8db3\u5ea6\u3067\u5c11\u3057\u305a\u3064\u4fe1\u983c\u3092\u7a4d\u307f\u91cd\u306d\u3066\u3044\u3063\u305f\u305d\u306e\u5148\u306b\u3001\u9867\u5ba2\u30ed\u30a4\u30e4\u30eb\u30c6\u30a3\u304c\u91b8\u6210\u3055\u308c\u3066\u3044\u304d\u307e\u3059\u3002<\/p>\n<p>\u307e\u305f\u3001\u9867\u5ba2\u30a8\u30f3\u30b2\u30fc\u30b8\u30e1\u30f3\u30c8\u306f\u3001\u9867\u5ba2\u304c\u30d6\u30e9\u30f3\u30c9\u306b\u7a4d\u6975\u7684\u306b\u95a2\u308f\u308d\u3046\u3068\u3059\u308b\u300c\u884c\u52d5\u300d\u3084\u300c\u72b6\u614b\u300d\u3092\u793a\u3059\u6982\u5ff5\u3067\u3059\u3002\u3053\u3061\u3089\u3082\u9867\u5ba2\u30ed\u30a4\u30e4\u30eb\u30c6\u30a3\u3092\u91b8\u6210\u3057\u3066\u3044\u304f\u306b\u306f\u6b20\u304b\u305b\u306a\u3044\u8981\u7d20\u3067\u3059\u3002<\/p>\n<table style=\"width: 100%; border-collapse: collapse;\" border=\"1\">\n<tbody>\n<tr>\n<td style=\"width: 15.8958%;\"><\/td>\n<td style=\"width: 48.219%;\">\u610f\u5473<\/td>\n<td style=\"width: 35.8851%;\">\u6e2c\u308c\u308b\u3082\u306e<\/td>\n<\/tr>\n<tr>\n<td style=\"width: 15.8958%;\">\u9867\u5ba2\u30ed\u30a4\u30e4\u30eb\u30c6\u30a3<\/td>\n<td style=\"width: 48.219%;\">\u30d6\u30e9\u30f3\u30c9\u3084\u30b5\u30fc\u30d3\u30b9\u306b\u5bfe\u3057\u3066\u62b1\u304f\u4fe1\u983c\u3084\u611b\u7740\u306e\u5f37\u3055\u3001\u7d99\u7d9a\u7684\u306b\u9078\u3073\u7d9a\u3051\u308b\u50be\u5411\u3092\u6307\u3059<\/td>\n<td style=\"width: 35.8851%;\">\u7d99\u7d9a\u8cfc\u5165\u7387\u3001\u89e3\u7d04\u7387\u3001\u63a8\u5968\u610f\u5411\uff08 NPS \u306a\u3069\uff09<\/td>\n<\/tr>\n<tr>\n<td style=\"width: 15.8958%;\" width=\"168\">\u30ed\u30a4\u30e4\u30ea\u30c6\u30a3<\/td>\n<td style=\"width: 48.219%;\" width=\"305\">\u738b\u65cf\u30fb\u7687\u65cf\u30fb\u5370\u7a0e\u3092\u610f\u5473\u3059\u308b<\/td>\n<td style=\"width: 35.8851%;\"><\/td>\n<\/tr>\n<tr>\n<td style=\"width: 15.8958%;\" width=\"168\">\u9867\u5ba2\u6e80\u8db3\u5ea6<\/td>\n<td style=\"width: 48.219%;\" width=\"305\">\u5546\u54c1\u30fb\u30b5\u30fc\u30d3\u30b9\u306b\u5bfe\u3057\u3066\u9867\u5ba2\u304c\u6e80\u8db3\u3057\u3066\u3044\u308b\u304b\u5426\u304b\u3068\u3044\u3046\u30b7\u30f3\u30d7\u30eb\u306a\u6982\u5ff5<\/td>\n<td style=\"width: 35.8851%;\" width=\"128\">\u30b5\u30fc\u30d3\u30b9\u5229\u7528\u76f4\u5f8c\u306e\u6e80\u8db3\u5ea6\u8abf\u67fb<\/td>\n<\/tr>\n<tr>\n<td style=\"width: 15.8958%;\" width=\"168\">\u9867\u5ba2\u30a8\u30f3\u30b2\u30fc\u30b8\u30e1\u30f3\u30c8<\/td>\n<td style=\"width: 48.219%;\" width=\"305\">\u9867\u5ba2\u304c\u30d6\u30e9\u30f3\u30c9\u306b\u7a4d\u6975\u7684\u306b\u95a2\u308f\u308d\u3046\u3068\u3059\u308b\u300c\u884c\u52d5\u300d\u3084\u300c\u72b6\u614b\u300d\u3092\u793a\u3059\u6982\u5ff5<\/td>\n<td style=\"width: 35.8851%;\" width=\"128\">\u30b5\u30a4\u30c8\u8a2a\u554f\u983b\u5ea6\u3001 SNS \u3067\u306e\u767a\u4fe1\u30fb\u30b7\u30a7\u30a2\u3001\u30a4\u30d9\u30f3\u30c8\u53c2\u52a0\u7387<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p>\u3010\u95a2\u9023\u8a18\u4e8b\u306e\u7d39\u4ecb\u3011<\/p>\n<p class=\"text-20\"><strong>\u9867\u5ba2\u6e80\u8db3\u5ea6\uff08 CS \uff09\u3068\u306f\uff1f\u5177\u4f53\u4f8b\u3067\u308f\u304b\u308b CS \u5411\u4e0a\u306e\u305f\u3081\u306e\u57fa\u790e <\/strong><\/p>\n<p class=\"text-20\"><a class=\"text-18\" href=\"https:\/\/www.genesys.com\/ja-jp\/blog\/post\/basic-to-improve-cs\">https:\/\/www.genesys.com\/ja-jp\/blog\/post\/basic-to-improve-cs<\/a><\/p>\n<p>&nbsp;<\/p>\n<h2><a id=\"link02\"><\/a><strong>\u30ed\u30a4\u30e4\u30eb\u30c6\u30a3\u5411\u4e0a\u304c\u53ce\u76ca\u306b\u4e0e\u3048\u308b\u52b9\u679c \u65bd\u7b56\u306e\u30e1\u30ea\u30c3\u30c8\u3068\u306f\uff1f<\/strong><\/h2>\n<p>\u306a\u305c\u4eca\u3001\u9867\u5ba2\u30ed\u30a4\u30e4\u30eb\u30c6\u30a3\u304c\u6ce8\u76ee\u3055\u308c\u3066\u3044\u308b\u306e\u3067\u3057\u3087\u3046\u304b\u3002\u305d\u306e\u7406\u7531\u306f\u30b7\u30f3\u30d7\u30eb\u3067\u3001\u4f01\u696d\u53ce\u76ca\u306b\u76f4\u7d50\u3059\u308b\u304b\u3089\u3067\u3059\u3002<br \/>\n\u30ed\u30a4\u30e4\u30eb\u30c6\u30a3\u306e\u9ad8\u3044\u9867\u5ba2\u306f\u3001\u4f01\u696d\u306b\u5bfe\u3057\u3066\u4fe1\u983c\u3084\u611b\u7740\u3001\u597d\u610f\u3092\u6301\u3063\u3066\u3044\u308b\u305f\u3081\u3001\u8cfc\u5165\u3092\u7e70\u308a\u8fd4\u3057\u305f\u308a\u4ed6\u8005\u306b\u3059\u3059\u3081\u305f\u308a\u3057\u3066\u304f\u308c\u307e\u3059\u3002\u305d\u306e\u7d50\u679c\u3001\u4f01\u696d\u306f\u4e2d\u9577\u671f\u7684\u306b\u58f2\u4e0a\u3092\u4f38\u3070\u3057\u3066\u3044\u3051\u308b\u306e\u3067\u3059\u3002<\/p>\n<h3><strong>\u30ea\u30d4\u30fc\u30c8\u7387\u5411\u4e0a\u3001\u89e3\u7d04\u7387\u4f4e\u4e0b<\/strong><\/h3>\n<p>\u5546\u54c1\u30fb\u30b5\u30fc\u30d3\u30b9\u3092\u304a\u4f7f\u3044\u306e\u9867\u5ba2\u306b\u3001\u5b9a\u671f\u8cfc\u5165\u3084\u95a2\u9023\u88fd\u54c1\u3092\u3059\u3059\u3081\u305f\u308a\u3001\u6708\u984d\u6255\u3044\u3088\u308a\u3082\u5272\u5b89\u306e\u5e74\u984d\u6255\u3044\u306e\u30d7\u30e9\u30f3\u3092\u4f5c\u308a\u3001\u9577\u671f\u306e\u5229\u7528\u3092\u4fc3\u3057\u305f\u308a\u3057\u307e\u3059\u3002\u30ed\u30a4\u30e4\u30eb\u30c6\u30a3\u306e\u9ad8\u3044\u9867\u5ba2\u306b\u306f\u597d\u610f\u7684\u306b\u53d7\u3051\u5165\u308c\u3089\u308c\u3001\u7d50\u679c\u3068\u3057\u3066\u30ea\u30d4\u30fc\u30c8\u7387\u306e\u5411\u4e0a\u3084\u3001\u89e3\u7d04\u7387\u306e\u4f4e\u4e0b\u304c\u671f\u5f85\u3067\u304d\u307e\u3059\u3002<br \/>\n\u9867\u5ba2\u4e00\u4eba\u5f53\u305f\u308a\u306e\u751f\u6daf\u4fa1\u5024\u3092\u9ad8\u3081\u3066\u3044\u304f\u3053\u3068\u304b\u3089\u3001 LTV \uff08 Life Time Value \uff09\u306e\u5411\u4e0a\u3068\u3082\u3044\u3044\u307e\u3059\u3002<\/p>\n<h3><strong>\u9867\u5ba2\u5358\u4fa1\u5411\u4e0a<\/strong><\/h3>\n<p>\u5316\u7ca7\u54c1\u306a\u3069\u3067\u8907\u6570\u306e\u30d6\u30e9\u30f3\u30c9\u3092\u6301\u3063\u3066\u3044\u308b\u5834\u5408\u3001\u3044\u3064\u3082\u3054\u5229\u7528\u306e\u3082\u306e\u3088\u308a\u4e0a\u4f4d\u306e\u30d6\u30e9\u30f3\u30c9\u3092\u304a\u3059\u3059\u3081\u3057\u305f\u308a\uff08\u30a2\u30c3\u30d7\u30bb\u30eb\uff09\u3001\u7570\u6027\u5411\u3051\u306e\u5546\u54c1\u3092\u3054\u7d39\u4ecb\u3057\u305f\u308a\uff08\u30af\u30ed\u30b9\u30bb\u30eb\uff09\u3057\u3066\u3001\u9867\u5ba2\u5358\u4fa1\u3092\u5411\u4e0a\u3055\u305b\u307e\u3059\u3002\u8a95\u751f\u65e5\u3084\u8a18\u5ff5\u65e5\u306e\u8d08\u308a\u7269\u306e\u63d0\u6848\u306a\u3069\u3082\u3001\u6709\u52b9\u3067\u3059\u3002<\/p>\n<h3><strong>\u53e3\u30b3\u30df\u306b\u3088\u308b\u30d6\u30e9\u30f3\u30c9\u30fb\u30b5\u30fc\u30d3\u30b9\u306e\u8a8d\u77e5\u62e1\u6563<\/strong><\/h3>\n<p>\u8ab0\u3082\u304c SNS \u3084\u30d6\u30ed\u30b0\u3067\u767a\u4fe1\u3092\u3059\u308b\u6642\u4ee3\u306b\u6b20\u304b\u305b\u306a\u3044\u306e\u304c\u3001\u53e3\u30b3\u30df\u306b\u3088\u308b\u30d6\u30e9\u30f3\u30c9\u30fb\u30b5\u30fc\u30d3\u30b9\u306e\u8a8d\u77e5\u62e1\u6563\u3067\u3059\u3002\u5546\u54c1\u3092\u4f7f\u3046\u30b7\u30fc\u30f3\u3092\u64ae\u5f71\u3057\u3001\u4f01\u696d\u3084\u30d6\u30e9\u30f3\u30c9\u306e\u30a2\u30ab\u30a6\u30f3\u30c8\u3092\u30bf\u30b0\u4ed8\u3051\u3057\u3066\u6295\u7a3f\u3059\u308b\u306a\u3069\u306e\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u306f\u3001\u65e5\u5e38\u7684\u306b\u884c\u308f\u308c\u3066\u3044\u307e\u3059\u3002<\/p>\n<p>\u3010\u95a2\u9023\u8a18\u4e8b\u306e\u7d39\u4ecb\u3011<\/p>\n<p class=\"text-20\"><strong>\u30d6\u30e9\u30f3\u30c9\u30ed\u30a4\u30e4\u30eb\u30c6\u30a3\u30fc\u306e\u30af\u30e9\u30a6\u30c9\u30bd\u30fc\u30b7\u30f3\u30b0\uff1a\u30bd\u30fc\u30b7\u30e3\u30eb\u30e1\u30c7\u30a3\u30a2\u304c CX \u306b\u53ca\u307c\u3059\u5f71\u97ff<br \/>\n<\/strong><a href=\"https:\/\/www.genesys.com\/ja-jp\/blog\/post\/crowdsourcing-brand-loyalty-how-social-media-impacts-your-cx\">https:\/\/www.genesys.com\/ja-jp\/blog\/post\/crowdsourcing-brand-loyalty-how-social-media-impacts-your-cx<\/a><strong><br \/>\n<\/strong><\/p>\n<p>&nbsp;<\/p>\n<h2><a id=\"link03\"><\/a><strong>\u30ed\u30a4\u30e4\u30eb\u30c6\u30a3\u91b8\u6210\u306e\u6bb5\u968e<\/strong><\/h2>\n<p>\u30ed\u30a4\u30e4\u30eb\u30c6\u30a3\u306f\u4e00\u671d\u4e00\u5915\u3067\u751f\u307e\u308c\u308b\u3082\u306e\u3067\u306f\u3042\u308a\u307e\u305b\u3093\u3002\u6bb5\u968e\u7684\u306b\u6df1\u307e\u308a\u306a\u304c\u3089\u3001\u91b8\u6210\u3055\u308c\u3066\u3044\u304f\u3068\u3044\u3046\u7279\u5fb4\u304c\u3042\u308a\u307e\u3059\u3002<\/p>\n<h3><strong>\u5fc3\u7406\u7684\u30ed\u30a4\u30e4\u30eb\u30c6\u30a3\u3068\u884c\u52d5\u7684\u30ed\u30a4\u30e4\u30eb\u30c6\u30a3<\/strong><\/h3>\n<p>\u9867\u5ba2\u30ed\u30a4\u30e4\u30eb\u30c6\u30a3\u306f\u3001\u5fc3\u7406\u7684\u30ed\u30a4\u30e4\u30eb\u30c6\u30a3\u3068\u884c\u52d5\u7684\u30ed\u30a4\u30e4\u30eb\u30c6\u30a3\u306e2\u3064\u306e\u5074\u9762\u3067\u91b8\u6210\u3055\u308c\u3066\u3044\u304d\u307e\u3059\u3002\u5fc3\u7406\u7684\u30ed\u30a4\u30e4\u30eb\u30c6\u30a3\u306f\u300c\u3053\u306e\u30d6\u30e9\u30f3\u30c9\u304c\u597d\u304d\u300d\u3068\u3044\u3046\u6c17\u6301\u3061\u306e\u5f37\u5f31\u3001\u884c\u52d5\u7684\u30ed\u30a4\u30e4\u30eb\u30c6\u30a3\u306f\u300c\u518d\u8cfc\u5165\u300d\u3084\u300c\u53cb\u4eba\u3084\u77e5\u4eba\u306b\u3059\u3059\u3081\u308b\u300d\u306a\u3069\u3001\u5b9f\u969b\u306e\u884c\u52d5\u306e\u6709\u7121\u3092\u6307\u3057\u307e\u3059\u3002<\/p>\n<h3><strong>\u9867\u5ba2\u30ed\u30a4\u30e4\u30eb\u30c6\u30a3\u306e\u6bb5\u968e<\/strong><\/h3>\n<p>[\/vc_column_text][vc_single_image image=&#8221;598885&#8243; css=&#8221;&#8221;][vc_column_text css=&#8221;&#8221;]\u5fc3\u7406\u7684\u30ed\u30a4\u30e4\u30eb\u30c6\u30a3\u3068\u884c\u52d5\u7684\u30ed\u30a4\u30e4\u30eb\u30c6\u30a3\u306f\u5fc5\u305a\u3057\u3082\u4e00\u81f4\u3057\u307e\u305b\u3093\u3002\u305d\u306e\u305f\u3081\u3001\u9867\u5ba2\u30ed\u30a4\u30e4\u30eb\u30c6\u30a3\u306b\u306f\u56f3\u306e\u3088\u3046\u306b 4 \u3064\u306e\u6bb5\u968e\u304c\u5b58\u5728\u3057\u307e\u3059\u3002<\/p>\n<p>\u4e00\u822c\u6d88\u8cbb\u8005\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 \uff1a\u5fc3\u7406\u7684\u30ed\u30a4\u30e4\u30eb\u30c6\u30a3\u3001\u884c\u52d5\u7684\u30ed\u30a4\u30e4\u30eb\u30c6\u30a3\u306e\u7642\u6cd5\u304c\u91b8\u6210\u3055\u308c\u308b\u524d\u306e\u6bb5\u968e<br \/>\n\u6f5c\u5728\u7684\u306a\u30d5\u30a1\u30f3\uff1a\u5fc3\u7406\u7684\u30ed\u30a4\u30e4\u30eb\u30c6\u30a3\u306f\u9ad8\u3044\u304c\u3001\u307e\u3060\u884c\u52d5\u304c\u4f34\u308f\u306a\u3044\u6bb5\u968e<br \/>\n\u4e00\u6642\u7684\u306a\u30d5\u30a1\u30f3\uff1a\u5fc3\u7406\u7684\u30ed\u30a4\u30e4\u30eb\u30c6\u30a3\u306f\u4f4e\u3044\u304c\u3001\u4f55\u304b\u3092\u304d\u3063\u304b\u3051\u306b\u8cfc\u8cb7\u884c\u52d5\u3084\u53e3\u30b3\u30df\u3092\u3057\u3066\u3044\u308b\u6bb5\u968e<br \/>\n\u30ed\u30a4\u30e4\u30eb\u9867\u5ba2\u00a0\u00a0\u00a0\u00a0\u00a0 \uff1a\u5fc3\u7406\u7684\u30ed\u30a4\u30e4\u30eb\u30c6\u30a3\u3001\u884c\u52d5\u7684\u30ed\u30a4\u30e4\u30eb\u30c6\u30a3\u304c\u5171\u306b\u9ad8\u3044\u7406\u60f3\u7684\u306a\u6bb5\u968e<\/p>\n<p>&nbsp;<\/p>\n<h2><strong><a id=\"link04\"><\/a>\u9867\u5ba2\u30ed\u30a4\u30e4\u30eb\u30c6\u30a3\u6226\u7565\u306e\u7acb\u3066\u65b9<\/strong><\/h2>\n<p>\u9867\u5ba2\u30ed\u30a4\u30e4\u30eb\u30c6\u30a3\u3092\u9ad8\u3081\u308b\u306b\u306f\u3001\u4f53\u7cfb\u7684\u306a\u6226\u7565\u304c\u4e0d\u53ef\u6b20\u3067\u3059\u3002\u3053\u3053\u3067\u306f\u6226\u7565\u7acb\u6848\u306b\u5f79\u7acb\u3064\u3001\u9867\u5ba2\u30ed\u30a4\u30e4\u30eb\u30c6\u30a3\u3092\u8003\u3048\u308b\u3068\u304d\u306b\u6291\u3048\u3066\u304a\u304f\u3079\u304d 3 \u3064\u306e\u8981\u7d20\uff1d\u300c 3R \u300d\u3068\u3001 5 \u3064\u306e\u30b9\u30c6\u30c3\u30d7\u3092\u7d39\u4ecb\u3057\u307e\u3059\u3002<\/p>\n<h3><strong>\u9867\u5ba2\u30ed\u30a4\u30e4\u30eb\u30c6\u30a3\u306e 3R \u3068\u306f<\/strong><\/h3>\n<p>\u9867\u5ba2\u30ed\u30a4\u30e4\u30eb\u30c6\u30a3\u3092\u8003\u3048\u308b\u3068\u304d\u306b\u6291\u3048\u3066\u304a\u304f\u3079\u304d\u306f\u3001\u30ea\u30ec\u30fc\u30b7\u30e7\u30f3\u30b7\u30c3\u30d7\u3001\u30ea\u30c6\u30f3\u30b7\u30e7\u30f3\u3001\u30ea\u30d5\u30a1\u30e9\u30eb\u306e 3 \u3064\u306e\u8981\u7d20\u3067\u3059\u3002\u3053\u308c\u3089\u3092\u5ff5\u982d\u306b\u304a\u3044\u3066\u3001\u6226\u7565\u3092\u7acb\u6848\u3057\u3066\u3044\u304d\u307e\u3059\u3002<\/p>\n<ul>\n<li>\u30ea\u30ec\u30fc\u30b7\u30e7\u30f3\u30b7\u30c3\u30d7\uff08 Relationship \uff09\uff1a<br \/>\n\u9867\u5ba2\u3068\u306e\u30b3\u30df\u30e5\u30cb\u30b1\u30fc\u30b7\u30e7\u30f3\u3092\u5bc6\u306b\u3068\u308a\u3001\u9867\u5ba2\u306e\u30cb\u30fc\u30ba\u3092\u6b63\u3057\u304f\u7406\u89e3\u3059\u308b<\/li>\n<li>\u30ea\u30c6\u30f3\u30b7\u30e7\u30f3\uff08 Retention \uff09\uff1a<br \/>\n\u7372\u5f97\u3057\u305f\u9867\u5ba2\u304c\u96e2\u308c\u3066\u3057\u307e\u308f\u306a\u3044\u3088\u3046\u306b\u3001\u7d99\u7d9a\u7684\u306a\u30b5\u30fc\u30d3\u30b9\u63d0\u4f9b\u3084\u7279\u5178\u306a\u3069\u3067\u3001\u9867\u5ba2\u306e\u7d99\u7d9a\u5229\u7528\u3092\u4fc3\u3059<\/li>\n<li>\u30ea\u30d5\u30a1\u30e9\u30eb\uff08 Referral \uff09\uff1a<br \/>\n\u5546\u54c1\u30fb\u30b5\u30fc\u30d3\u30b9\u306b\u95a2\u3059\u308b\u53e3\u30b3\u30df\u3084\u7d39\u4ecb\u3092\u4fc3\u9032\u3059\u308b<\/li>\n<\/ul>\n<h3><strong>\u00a0Step1 \uff09\u9867\u5ba2\u306e\u7406\u89e3\u3000<\/strong><\/h3>\n<p>\u30e6\u30fc\u30b6\u30fc\u767b\u9332\u3084\u30a2\u30f3\u30b1\u30fc\u30c8\u3092\u5b9f\u65bd\u3059\u308b\u306a\u3069\u3057\u3066\u3001\u9867\u5ba2\u30c7\u30fc\u30bf\u3092\u53ce\u96c6\u3057\u3001\u6574\u7406\u3092\u3057\u307e\u3059\u3002\u5f8c\u304b\u3089\u5206\u6790\u3059\u308b\u3053\u3068\u3092\u8003\u616e\u3057\u3066\u3001\u53ce\u96c6\u3059\u308b\u9805\u76ee\u3092\u6c7a\u3081\u307e\u3057\u3087\u3046\u3002<br \/>\n\u4f8b\uff1a\u5316\u7ca7\u54c1\u306e\u5834\u5408\u306f\u300c\u808c\u306b\u95a2\u3059\u308b\u304a\u60a9\u307f\u300d\u306a\u3069\u3082\u805e\u304f\u3001\u6cd5\u4eba\u5411\u3051\u306e\u5834\u5408\u306f\u3001\u696d\u7a2e\u3084\u8077\u7a2e\u3092\u805e\u304f\u306a\u3069\u3002<\/p>\n<h3><strong>\u00a0Step2 \uff09\u81ea\u793e\u306e\u30ed\u30a4\u30e4\u30eb\u9867\u5ba2\u306e\u7406\u89e3\u3000\u76ee\u6a19\u8a2d\u5b9a<\/strong><\/h3>\n<p>Step1 \u3067\u53ce\u96c6\u3057\u305f\u30c7\u30fc\u30bf\u3092\u5206\u6790\u3057\u3001\u65e2\u5b58\u30ed\u30a4\u30e4\u30eb\u9867\u5ba2\u306e\u30bb\u30b0\u30e1\u30f3\u30c8\u5206\u3051\u3068\u8ab2\u984c\u5206\u6790\u3001\u76ee\u6a19\u8a2d\u5b9a\u3092\u884c\u3044\u3001\u7406\u60f3\u306e\u30ed\u30a4\u30e4\u30eb\u9867\u5ba2\u50cf\u3092\u660e\u78ba\u5316\u3057\u307e\u3059\u3002\u8907\u6570\u306e\u30bb\u30b0\u30e1\u30f3\u30c8\u304c\u5b58\u5728\u3059\u308b\u3068\u304d\u306b\u306f\u3001\u512a\u5148\u9806\u4f4d\u4ed8\u3051\u3082\u3057\u307e\u3057\u3087\u3046\u3002<\/p>\n<h3><strong>\u00a0Step3 \uff09\u9867\u5ba2\u30ed\u30a4\u30e4\u30eb\u30c6\u30a3\u5411\u4e0a\u306e\u305f\u3081\u306e\u9867\u5ba2\u4f53\u9a13\u8a2d\u8a08<\/strong><\/h3>\n<p>\u30bb\u30b0\u30e1\u30f3\u30c8\u3054\u3068\u306b\u3001\u9867\u5ba2\u30ed\u30a4\u30e4\u30eb\u30c6\u30a3\u3092\u5411\u4e0a\u3055\u305b\u308b\u305f\u3081\u306e\u9867\u5ba2\u4f53\u9a13\uff08\u30ab\u30b9\u30bf\u30de\u30fc\u30a8\u30af\u30b9\u30da\u30ea\u30a8\u30f3\u30b9\uff09\u3092\u8003\u3048\u3001\u3069\u306e\u3088\u3046\u306b\u884c\u3046\u304b\u3092\u691c\u8a0e\u3057\u3001\u8a08\u753b\u3092\u7acb\u3066\u307e\u3059\u3002<\/p>\n<h3><strong>\u00a0Step4 \uff09\u65bd\u7b56\u306e\u5b9f\u65bd\u30fb\u691c\u8a3c<\/strong><\/h3>\n<p>Step3 \u306e\u8a08\u753b\u3092\u3001\u5c0f\u898f\u6a21\u30c6\u30b9\u30c8\u3067\u52b9\u679c\u6e2c\u5b9a\u3057\u3001\u6210\u529f\u3057\u305f\u65bd\u7b56\u304b\u3089\u62e1\u5927\u3057\u307e\u3059\u3002\u5c0f\u898f\u6a21\u30c6\u30b9\u30c8\u3092\u5b9f\u65bd\u3059\u308b\u4ee3\u308f\u308a\u306b\u3001\u65e2\u5b58\u30ed\u30a4\u30e4\u30eb\u9867\u5ba2\u306b\u30a4\u30f3\u30bf\u30d3\u30e5\u30fc\u3092\u3057\u3066\u3001\u8a08\u753b\u3092\u4fee\u6b63\u3059\u308b\u3053\u3068\u3082\u6709\u52b9\u3067\u3059\u3002<\/p>\n<h3><strong>\u00a0Step5 \uff09\u6226\u7565\u4fee\u6b63\u3068 PDCA\u00a0<\/strong><\/h3>\n<p>Step4 \u306e\u7d50\u679c\u306b\u57fa\u3065\u304d\u3001\u6539\u5584\u3092\u91cd\u306d\u3001\u30ed\u30a4\u30e4\u30eb\u30c6\u30a3\u3092\u6301\u7d9a\u7684\u306b\u5411\u4e0a\u3055\u305b\u3066\u3044\u304f\u3002<\/p>\n<p>&nbsp;<\/p>\n<h2><strong><a id=\"link05\"><\/a>\u30ed\u30a4\u30e4\u30eb\u30c6\u30a3\u5411\u4e0a\u306e\u305f\u3081\u306e\u5177\u4f53\u7684\u306a\u65bd\u7b56\u4f8b<\/strong><\/h2>\n<p>\u9867\u5ba2\u30ed\u30a4\u30e4\u30eb\u30c6\u30a3\u3092\u9ad8\u3081\u308b\u306b\u306f\u3001\u65e5\u5e38\u7684\u306a\u9867\u5ba2\u63a5\u70b9\u306e\u6539\u5584\u304c\u4e0d\u53ef\u6b20\u3067\u3059\u3002\u793e\u5185\u3067\u5b8c\u7d50\u3059\u308b\u65bd\u7b56\u3001\u9867\u5ba2\u306b\u5bfe\u3057\u3066\u884c\u3046\u65bd\u7b56\u4f8b\u3092\u3054\u7d39\u4ecb\u3057\u307e\u3059\u3002\u5b9f\u969b\u306b\u306f\u3001\u3044\u304f\u3064\u304b\u3092\u7d44\u307f\u308f\u305b\u3066\u5b9f\u884c\u3057\u3066\u3044\u304d\u307e\u3059\u3002<\/p>\n<h3><strong>\u9867\u5ba2\u4f53\u9a13\uff08\u30ab\u30b9\u30bf\u30de\u30fc\u30a8\u30af\u30b9\u30da\u30ea\u30a8\u30f3\u30b9\uff09\u3092\u5411\u4e0a\u3055\u305b\u308b<\/strong><\/h3>\n<p>\u96fb\u8a71\u3084\u30e1\u30fc\u30eb\u306e\u4ed6\u3001 SNS \u3067\u3082\u6c17\u8efd\u306b\u304a\u554f\u5408\u305b\u304c\u3067\u304d\u308b\u3088\u3046\u306b\u306a\u308a\u307e\u3057\u305f\u304c\u3001\u5404\u7a93\u53e3\u304c\u7d71\u5408\u3055\u308c\u3066\u3044\u306a\u3044\u3068\u3001\u304a\u5ba2\u69d8\u306f\u300c\u4f55\u5ea6\u3082\u540c\u3058\u8a71\u3092\u3057\u306a\u3044\u3068\u30c0\u30e1\u306a\u306e\u2026\u300d\u3068\u4e0d\u6e80\u3092\u611f\u3058\u3066\u3057\u307e\u3044\u307e\u3059\u3002<br \/>\n\u305d\u3053\u3067\u3001\u5404\u7a93\u53e3\u306e\u5bfe\u5fdc\u5c65\u6b74\u3092\u4e00\u5143\u7ba1\u7406\u3067\u304d\u308b\u30b7\u30b9\u30c6\u30e0\u3092\u5c0e\u5165\u3057\u3001\u304a\u5ba2\u69d8\u304c\u3069\u3053\u306b\u304a\u554f\u5408\u305b\u3092\u3057\u3066\u3082\u300c\u5148\u65e5\u306e\u4ef6\u3067\u3059\u306d\u300d\u3068\u30b9\u30e0\u30fc\u30ba\u306b\u5bfe\u5fdc\u3067\u304d\u308b\u3088\u3046\u306b\u6539\u5584\u3057\u307e\u3057\u305f\u3002\u5f93\u696d\u54e1\u306e\u5fdc\u5bfe\u6642\u9593\u304c\u6e1b\u3089\u305b\u305f\u3053\u3068\u306f\u3082\u3061\u308d\u3093\u3001\u300c\u3044\u3064\u3001\u3069\u3053\u306b\u9023\u7d61\u3057\u3066\u3082\u79c1\u306e\u3053\u3068\u3092\u308f\u304b\u3063\u3066\u3044\u308b\u300d\u3068\u3044\u3046\u5b89\u5fc3\u611f\u3067\u9867\u5ba2\u4f53\u9a13\u304c\u5411\u4e0a\u3057\u3001\u58f2\u4e0a\u3082\u9806\u8abf\u306b\u63a8\u79fb\u3057\u3066\u3044\u307e\u3059\u3002<\/p>\n<h3><strong>\u9867\u5ba2\u306e\u58f0\u3001\u884c\u52d5\u306e\u5c65\u6b74\u3092\u6d3b\u7528\u3059\u308b<\/strong><\/h3>\n<p>\u300c 1 \u4eba\u306e\u304a\u5ba2\u69d8\u306e\u5f8c\u308d\u306b\u306f\u3001 10 \u4eba\u306e\u304a\u5ba2\u69d8\u304c\u3044\u308b\u300d \u3068\u8a00\u308f\u308c\u3066\u304a\u308a\u3001\u305f\u3063\u305f1\u4eba\u3067\u3082\u611f\u8b1d\u3084\u4e0d\u6e80\u3092\u4f1d\u3048\u3066\u304f\u308c\u308b\u9867\u5ba2\u306e\u58f0\u306e\u88cf\u306b\u306f\u3001\u540c\u69d8\u306e\u611f\u60c5\u3092\u6301\u3064\u9867\u5ba2\u304c 10 \u4eba\u306f\u3044\u308b\u306e\u3067\u3059\u3002\u3064\u307e\u308a\u3001\u9867\u5ba2\u3068\u306e\u5bfe\u5fdc\u5c65\u6b74\u3084Web\u4e0a\u306e\u884c\u52d5\u306b\u306f\u3001\u30ed\u30a4\u30e4\u30eb\u30c6\u30a3\u3092\u5411\u4e0a\u3055\u305b\u308b\u30d2\u30f3\u30c8\u304c\u3042\u308a\u307e\u3059\u3002<br \/>\n\u4f8b\u3048\u3070\u3001\u4e00\u6589\u30e1\u30fc\u30eb\u9001\u4fe1\u3067\u4fa1\u683c\u8868\u306e URL \u3092\u30af\u30ea\u30c3\u30af\u3057\u305f\u304a\u5ba2\u69d8\u306e\u30c7\u30fc\u30bf\u3092\u62bd\u51fa\u3057\u3066\u3001\u55b6\u696d\u306b\u3088\u308b\u898b\u7a4d\u308a\u6848\u5185\u3059\u308b DM \u3092\u767a\u4fe1\u3057\u305f\u308a\u3001 Web \u3067\u5546\u54c1 A \u3092\u8cfc\u5165\u3059\u308b\u304a\u5ba2\u69d8\u306b\u3001\u300c A \u3068\u4e00\u7dd2\u306b\u8cfc\u5165\u3055\u308c\u3066\u3044\u307e\u3059\u300d\u3068\u95a2\u9023\u88fd\u54c1\u3092\u8868\u793a\u3057\u3066\u304a\u3059\u3059\u3081\u3057\u305f\u308a\u3059\u308b\u306a\u3069\u3001\u591a\u304f\u306e\u4f01\u696d\u304c\u53d6\u308a\u7d44\u3093\u3067\u3044\u307e\u3059\u3002\u307e\u305f\u3001\u4e0d\u6e80\u306e\u58f0\u3082\u5bfe\u5fdc\u3067\u304d\u308b\u3082\u306e\u304b\u3089\u65e9\u304f\u89e3\u6d88\u3057\u3066\u3086\u304f\u3053\u3068\u3082\u5927\u4e8b\u3067\u3059\u3002<\/p>\n<h3><strong>\u30ed\u30a4\u30e4\u30eb\u30c6\u30a3\u30d7\u30ed\u30b0\u30e9\u30e0\u306e\u5b9f\u65bd<\/strong><\/h3>\n<p>\u30dd\u30a4\u30f3\u30c8\u30d7\u30ed\u30b0\u30e9\u30e0\u3084\u4f1a\u54e1\u5236\u5ea6\u306a\u3069\u3001\u7d99\u7d9a\u7684\u306a\u5229\u7528\u3084\u63a8\u5968\u884c\u52d5\u3092\u4fc3\u3059\u305f\u3081\u306e\u30a4\u30f3\u30bb\u30f3\u30c6\u30a3\u30d6\u3092\u63d0\u4f9b\u3059\u308b\u3053\u3068\u3067\u3001\u7d99\u7d9a\u5229\u7528\u3092\u4fc3\u3057\u307e\u3059\u3002<\/p>\n<h3><strong>\u9867\u5ba2\u3054\u3068\u306b\u30d1\u30fc\u30bd\u30ca\u30e9\u30a4\u30ba\u3055\u308c\u305f\u30a2\u30d7\u30ed\u30fc\u30c1<\/strong><\/h3>\n<p>\u9867\u5ba2\u3054\u3068\u306e\u5c65\u6b74\u3092\u3082\u3068\u306b\u3001\u9069\u5207\u306a\u63d0\u6848\u3084\u30b5\u30dd\u30fc\u30c8\u3092\u884c\u3046\u3053\u3068\u3082\u3001\u30ed\u30a4\u30e4\u30eb\u30c6\u30a3\u5411\u4e0a\u306b\u306f\u6709\u52b9\u3067\u3059\u3002\u901a\u8ca9\u3084\u98f2\u98df\u5e97\u306b\u591a\u3044\u65bd\u7b56\u306f\u3001\u9867\u5ba2\u306b\u8a95\u751f\u65e5\u3084\u8a18\u5ff5\u65e5\u3092\u767b\u9332\u3057\u3066\u3082\u3089\u3044\u3001\u500b\u5225\u306e DM \u3092\u9001\u4ed8\u3057\u3001\u512a\u5f85\u4fa1\u683c\u3067\u306e\u8cfc\u5165\u30fb\u5229\u7528\u3092\u671f\u9593\u9650\u5b9a\u3067\u63d0\u4f9b\u3059\u308b\u3053\u3068\u3067\u3059\u3002<\/p>\n<p>&nbsp;<\/p>\n<p>\u3010\u95a2\u9023\u8a18\u4e8b\u306e\u7d39\u4ecb\u3011<\/p>\n<p class=\"text-20\"><strong>\u5c0f\u58f2\u4f01\u696d\u304c\u30ed\u30a4\u30e4\u30eb\u30c6\u30a3\u30fc\u3068\u52b9\u7387\u3092\u9ad8\u3081\u308b 5 \u3064\u306e\u65b9\u6cd5<\/strong><\/p>\n<p><a class=\"text-18\" href=\"https:\/\/www.genesys.com\/ja-jp\/resources\/five-ways-retailers-can-increase-loyalty-and-efficiency\">https:\/\/www.genesys.com\/ja-jp\/resources\/five-ways-retailers-can-increase-loyalty-and-efficiencyhttps:\/\/diamond.jp\/articles\/-\/3100<\/a><\/p>\n<p>&nbsp;<\/p>\n<h2><strong><a id=\"link06\"><\/a>\u9867\u5ba2\u30ed\u30a4\u30e4\u30eb\u30c6\u30a3\u8a08\u6e2c\u306e\u6307\u6a19\u3068\u76ee\u6a19\u6570\u5024<\/strong><\/h2>\n<p>\u30ed\u30a4\u30e4\u30eb\u30c6\u30a3\u3092\u9ad8\u3081\u308b\u6d3b\u52d5\u306f\u7d99\u7d9a\u7684\u306b\u884c\u3046\u305f\u3081\u3001\u5b9a\u671f\u7684\u306a\u52b9\u679c\u6e2c\u5b9a\u304c\u6b20\u304b\u305b\u307e\u305b\u3093\u3002\u52b9\u679c\u6e2c\u5b9a\u306b\u5229\u7528\u3067\u304d\u308b\u4e3b\u306a\u6307\u6a19\u3092\u7d39\u4ecb\u3057\u307e\u3059\u3002<\/p>\n<h3><strong>\u00a0NPS \uff08\u30cd\u30c3\u30c8\u30fb\u30d7\u30ed\u30e2\u30fc\u30bf\u30fc\u30fb\u30b9\u30b3\u30a2\uff09<\/strong><\/h3>\n<p>\u300c\u3053\u306e\u5546\u54c1\uff08\u30b5\u30fc\u30d3\u30b9\uff09\u3092\u53cb\u4eba\u3084\u540c\u50da\u306b\u3059\u3059\u3081\u308b\u53ef\u80fd\u6027\u306f\u3069\u306e\u304f\u3089\u3044\u3042\u308a\u307e\u3059\u304b\uff1f\u300d\u3068\u3044\u3046 1 \u3064\u306e\u8cea\u554f\u3001\u3042\u308b\u3044\u306f\u8ffd\u52a0\u3067\u305d\u306e\u7406\u7531\u3092\u4f3a\u3044\u3001\u9867\u5ba2\u304c\u4f01\u696d\u3084\u30d6\u30e9\u30f3\u30c9\u306b\u5bfe\u3057\u3066\u3069\u308c\u3060\u3051\u306e\u4fe1\u983c\u3068\u611b\u7740\u3092\u6301\u3063\u3066\u3044\u308b\u304b\u3001\u5fc3\u7406\u7684\u30ed\u30a4\u30e4\u30eb\u30c6\u30a3\u3092\u6e2c\u5b9a\u3067\u304d\u307e\u3059\u3002<\/p>\n<p>\u3010\u95a2\u9023\u8a18\u4e8b\u306e\u7d39\u4ecb\u3011<\/p>\n<p><strong class=\"text-20\">\u00a0NPS \u3068\u306f\uff1f\u30b9\u30b3\u30a2\u306e\u8a08\u7b97\u30fb\u8abf\u67fb\u65b9\u6cd5\u3068\u6d3b\u7528\u3000\u771f\u306e\u52d5\u6a5f\u3078\u306e\u30a2\u30d7\u30ed\u30fc\u30c1\u3068\u306f<\/strong><\/p>\n<p class=\"text-18\"><a href=\"https:\/\/www.genesys.com\/ja-jp\/blog\/post\/what-is-nps\">https:\/\/www.genesys.com\/ja-jp\/blog\/post\/what-is-nps<\/a><\/p>\n<h3><strong>\u00a0NRS<\/strong><\/h3>\n<p>\u300c 1 \u5e74\u5f8c\u306b\u5546\u54c1\uff08\u30b5\u30fc\u30d3\u30b9\uff09\u306e\u5229\u7528\u3092\u7d99\u7d9a\u3057\u3066\u3044\u305f\u3060\u3051\u307e\u3059\u304b\uff1f\u300d\u3068\u8cea\u554f\u3057\u3001\u7d99\u7d9a\u5229\u7528\u306e\u610f\u5411\u3092\u6570\u5024\u5316\u3057\u3001\u884c\u52d5\u7684\u30ed\u30a4\u30e4\u30eb\u30c6\u30a3\u3092\u6e2c\u308c\u307e\u3059\u3002<\/p>\n<h3><strong>\u89e3\u7d04\u7387\uff08\u30c1\u30e3\u30fc\u30f3\u30ec\u30fc\u30c8\uff09<\/strong><\/h3>\n<p>\u4e00\u5b9a\u671f\u9593\uff08\u6708\u3001\u56db\u534a\u671f\u3001\u534a\u5e74\u3001\u5e74\u306a\u3069\uff09\u306e\u3046\u3061\u306b\u3001\u5951\u7d04\u3057\u3066\u3044\u308b\u4f1a\u54e1\u306b\u5360\u3081\u308b\u89e3\u7d04\u3092\u3057\u305f\u9867\u5ba2\u306e\u5272\u5408\u3067\u7b97\u51fa\u3057\u307e\u3059\u3002<\/p>\n<h3><strong>\u00a0CES\u00a0\u00a0<\/strong><\/h3>\n<p>\u9867\u5ba2\u304c\u81ea\u793e\u88fd\u54c1\u30fb\u30b5\u30fc\u30d3\u30b9\u306e\u5229\u7528\u306b\u3069\u306e\u7a0b\u5ea6\u306e\u52aa\u529b\u3092\u5fc5\u8981\u3068\u3057\u305f\u304b\u3092\u6e2c\u5b9a\u3059\u308b\u6307\u6a19\u3067\u3059\u3002\u300c\u8cfc\u5165\u306b\u3042\u305f\u3063\u3066\u3001\u3069\u308c\u3050\u3089\u3044\u8ca0\u62c5\u306b\u611f\u3058\u304b\u307e\u3057\u305f\u304b\uff1f\u300d\u3068\u3044\u3046\u8a2d\u554f\u306b7\u6bb5\u968e\u3067\u56de\u7b54\u3057\u3066\u3082\u3089\u3044\u307e\u3059\u3002<\/p>\n<h3><strong>\u00a0LTV \uff08\u30e9\u30a4\u30d5\u30fb\u30bf\u30a4\u30e0\u30fb\u30d0\u30ea\u30e5\u30fc\uff09<\/strong><\/h3>\n<p>\u65e5\u672c\u8a9e\u3067\u306f\u9867\u5ba2\u751f\u6daf\u4fa1\u5024\u3068\u547c\u3070\u308c\u3001\u3072\u3068\u308a\u306e\u9867\u5ba2\u304c\u5546\u54c1\u30fb\u30b5\u30fc\u30d3\u30b9\u306e\u8cfc\u5165\u3092\u3059\u308b\u3053\u3068\u3067\u3001\u4e00\u751f\u306e\u3046\u3061\u306b\u4f01\u696d\u306b\u3082\u305f\u3089\u3059\u4fa1\u5024\uff08\u5229\u76ca\uff09\u306e\u7dcf\u984d\u3092\u6307\u3057\u307e\u3059\u3002<br \/>\n\u4e00\u822c\u7684\u306a\u8a08\u7b97\u5f0f\u306f\u3001\u300c LTV\u00a0 \u00a0\uff1d \u5e73\u5747\u8cfc\u5165\u5358\u4fa1 \u00d7 \u8cfc\u5165\u983b\u5ea6 \u00d7 \u7d99\u7d9a\u671f\u9593\u300d\u3067\u3059\u304c\u3001\u696d\u7a2e\u306b\u3088\u3063\u3066\u3082\u7570\u306a\u308a\u307e\u3059\u3002<\/p>\n<p><a href=\"https:\/\/www.genesys.com\/ja-jp\/blog\/post\/what-is-ltv\">\u3088\u308a\u8a73\u3057\u304f\u306f\u3001\u300c LTV \u3068\u306f\uff1f \u5546\u6750\u30fb\u76ee\u7684\u5225\u8a08\u7b97\u65b9\u6cd5\u3068\u9ad8\u3081\u308b\u305f\u3081\u306e\u6253\u3061\u624b\u3092\u308f\u304b\u308a\u3084\u3059\u304f\u89e3\u8aac\u300d<\/a>\u3092\u3054\u89a7\u304f\u3060\u3055\u3044\u3002<\/p>\n<p>\u3010\u95a2\u9023\u8a18\u4e8b\u306e\u7d39\u4ecb\u3011<\/p>\n<p><strong class=\"text-20\">\u00a0LTV \u3068\u306f\uff1f<\/strong><\/p>\n<p class=\"text-18\"><a href=\"https:\/\/www.genesys.com\/ja-jp\/blog\/post\/what-is-ltv\">https:\/\/www.genesys.com\/ja-jp\/blog\/post\/what-is-ltv<\/a><\/p>\n<h3><strong>\u00a0DWB \uff08 Definitely Would Buy \uff1d\u5fc5\u305a\u8cb7\u3044\u305f\u3044\uff09\u00a0<\/strong><\/h3>\n<p>\u9867\u5ba2\u30a2\u30f3\u30b1\u30fc\u30c8\u3067\u300c\u7d76\u5bfe\u306b\u8cb7\u3044\u305f\u3044\u300d\u300c\u8cb7\u3044\u305f\u3044\u300d\u300c\u3069\u3061\u3089\u3067\u3082\u306a\u3044\u300d\u300c\u3042\u307e\u308a\u8cb7\u3044\u305f\u304f\u306a\u3044\u300d\u300c\u5168\u304f\u8cb7\u3044\u305f\u304f\u306a\u3044\u300d\u3068\u3044\u3063\u305f 5 \u6bb5\u968e\u3067\u56de\u7b54\u3092\u5f97\u3066\u3001\u305d\u306e\u4e2d\u3067\u300c\u7d76\u5bfe\u306b\u8cb7\u3044\u305f\u3044\u300d\u3068\u7b54\u3048\u305f\u5272\u5408\u3092\u793a\u3059\u6307\u6a19\u3067\u3059\u3002<br \/>\n\u5546\u54c1\u3084\u30b5\u30fc\u30d3\u30b9\u306b\u5bfe\u3059\u308b\u5f37\u3044\u8cfc\u8cb7\u610f\u5411\u3092\u6e2c\u308b\u3053\u3068\u304c\u3067\u304d\u3001\u614b\u5ea6\u7684\u30ed\u30a4\u30e4\u30eb\u30c6\u30a3\u306e\u628a\u63e1\u306b\u5f79\u7acb\u3061\u307e\u3059\u304c\u3001 NPS \u3084 CES \u3068\u5408\u308f\u305b\u3066\u88dc\u52a9\u7684\u306b\u4f7f\u308f\u308c\u308b\u3053\u3068\u304c\u591a\u3044\u306e\u304c\u7279\u5fb4\u3067\u3059\u3002<\/p>\n<p>\u3010\u95a2\u9023\u8cc7\u6599\u306e\u30c0\u30a6\u30f3\u30ed\u30fc\u30c9\u3011<\/p>\n<p><strong class=\"text-20\">\u9867\u5ba2\u30ed\u30a4\u30e4\u30eb\u30c6\u30a3\u30fc\u6b63\u3057\u3044\u6307\u6a19\u306e\u9078\u3073\u65b9\u3000<\/strong><\/p>\n<p class=\"text-18\"><a href=\"https:\/\/www.genesys.com\/ja-jp\/resources\/measure-what-matters_customer-loyalty\">https:\/\/www.genesys.com\/ja-jp\/resources\/measure-what-matters_customer-loyalty<\/a><\/p>\n<p>&nbsp;<\/p>\n<h2><strong><a id=\"link07\"><\/a>\u9867\u5ba2\u30ed\u30a4\u30e4\u30eb\u30c6\u30a3\u3092\u5de6\u53f3\u3059\u308b\u3053\u308c\u304b\u3089\u306e\u30b3\u30f3\u30bf\u30af\u30c8\u30bb\u30f3\u30bf\u30fc<\/strong><\/h2>\n<p>\u65e5\u3005\u3001\u9867\u5ba2\u3068\u63a5\u3057\u3001\u9867\u5ba2\u30c7\u30fc\u30bf\u306e\u53ce\u96c6\u30fb\u6574\u7406\u62e0\u70b9\u3067\u3042\u308b\u30b3\u30f3\u30bf\u30af\u30c8\u30bb\u30f3\u30bf\u30fc\u306f\u3001\u9867\u5ba2\u30ed\u30a4\u30e4\u30eb\u30c6\u30a3\u6226\u7565\u306e\u8981\u3068\u3044\u3048\u307e\u3059\u3002\u30c4\u30fc\u30eb\u3092\u4f7f\u3048\u3070\u5fdc\u5bfe\u5c65\u6b74\u306e\u5165\u529b\u3084\u9867\u5ba2\u60c5\u5831\u306e\u5206\u6790\u306b\u304b\u3051\u308b\u6642\u9593\u306f\u3001 AI \u306e\u30b5\u30dd\u30fc\u30c8\u3067\u77ed\u7e2e\u3067\u304d\u308b\u3088\u3046\u306b\u306a\u308b\u306e\u3067\u3001\u30de\u30f3\u30d1\u30ef\u30fc\u3092\u6709\u52b9\u306a\u65bd\u7b56\u306e\u7acb\u6848\u3084\u5b9f\u884c\u3001\u4e01\u5be7\u306a\u30b3\u30df\u30e5\u30cb\u30b1\u30fc\u30b7\u30e7\u30f3\u306b\u5272\u3051\u308b\u3088\u3046\u306b\u306a\u308a\u307e\u3059\u3002<\/p>\n<h3><strong>\u30b0\u30c3\u30c9\u30de\u30f3\u306e\u6cd5\u5247<\/strong><\/h3>\n<p>\u30b0\u30c3\u30c9\u30de\u30f3\u306e\u6cd5\u5247\u306b\u3088\u308c\u3070\u3001\u300c\u4e0d\u6e80\u3092\u6301\u3063\u305f\u9867\u5ba2\u306e\u3046\u3061\u3001\u82e6\u60c5\u3092\u7533\u3057\u7acb\u3066\u3001\u305d\u306e\u89e3\u6c7a\u306b\u6e80\u8db3\u3057\u305f\u9867\u5ba2\u306e\u5f53\u8a72\u5546\u54c1\u30b5\u30fc\u30d3\u30b9\u306e\u518d\u8cfc\u5165\u6c7a\u5b9a\u7387\u306f\u3001\u4e0d\u6e80\u3092\u6301\u3061\u306a\u304c\u3089\u82e6\u60c5\u3092\u7533\u3057\u7acb\u3066\u306a\u3044\u9867\u5ba2\u306e\u305d\u308c\u306b\u6bd4\u3079\u3066\u9ad8\u3044\u300d\u00a0\u3068\u3055\u308c\u3066\u3044\u307e\u3059\u3002\u554f\u3044\u5408\u308f\u305b\u3084\u4e0d\u6e80\u306e\u58f0\u3092\u201c\u6539\u5584\u306e\u6a5f\u4f1a\u201d\u3068\u6349\u3048\u3001\u771f\u646f\u306b\u5bfe\u5fdc\u3092\u884c\u3046\u3053\u3068\u3067\u3001\u9867\u5ba2\u304c\u96e2\u308c\u308b\u524d\u306b\u4fe1\u983c\u3092\u56de\u5fa9\u3067\u304d\u308b\u304b\u3089\u3067\u3059\u3002<br \/>\n\u5c1a\u3001\u30b0\u30c3\u30c9\u30de\u30f3\u306e\u6cd5\u5247\u3068\u306f\u3001\u30a2\u30e1\u30ea\u30ab\u3067\u6d88\u8cbb\u8005\u82e6\u60c5\u51e6\u7406\u306e\u8abf\u67fb\u3092\u884c\u3063\u305f TARP \u793e\u306e\u30b8\u30e7\u30f3\u30fb\u30b0\u30c3\u30c9\u30de\u30f3\u6c0f\u304c\u307e\u3068\u3081\u305f\u30c7\u30fc\u30bf\u306e\u4e2d\u304b\u3089\u3001\u4f50\u85e4\u77e5\u606d\u6c0f\uff08 NPO \u6cd5\u4eba\u9867\u5ba2\u30ed\u30a4\u30e4\u30eb\u30c6\u30a3\u5354\u4f1a\u8a2d\u7acb\u8005\uff09\u304c\u6cd5\u5247\u6027\u3092\u767a\u898b\u3057\u540d\u4ed8\u3051\u305f\u3082\u306e\u3067\u3059\u3002<\/p>\n<h3><strong>\u304a\u5ba2\u69d8\u4e00\u4eba\u4e00\u4eba\u306e\u72b6\u614b\u3092\u628a\u63e1\u3057\u3066\u30b5\u30dd\u30fc\u30c8<\/strong><\/h3>\n<p>\u4e0a\u8a18\u306e\u3053\u3068\u304b\u3089\u3082\u3001\u9867\u5ba2\u306e\u72b6\u6cc1\u3092\u7684\u78ba\u306b\u6349\u3048\u3066\u3001\u771f\u646f\u306a\u5bfe\u5fdc\u3092\u3057\u3066\u3044\u304f\u3053\u3068\u304c\u3001\u9867\u5ba2\u30ed\u30a4\u30e4\u30eb\u30c6\u30a3\u306e\u5411\u4e0a\u306b\u306f\u4e0d\u53ef\u6b20\u3068\u3044\u3048\u308b\u3067\u3057\u3087\u3046\u3002<\/p>\n<p>\u3010\u95a2\u9023\u8a18\u4e8b\u306e\u7d39\u4ecb\u3011<\/p>\n<p><strong class=\"text-20\">\u00a0CX \u3092\u6700\u9069\u5316\u3059\u308b\u30ab\u30b9\u30bf\u30de\u30fc\u30b8\u30e3\u30fc\u30cb\u30fc\u30fb\u30de\u30cd\u30fc\u30b8\u30e1\u30f3\u30c8 <\/strong><\/p>\n<p><a class=\"text-18\" href=\"https:\/\/www.genesys.com\/ja-jp\/capabilities\/customer-journey-management\">https:\/\/www.genesys.com\/ja-jp\/capabilities\/customer-journey-management<\/a><\/p>\n<p><strong class=\"text-20\">\u30ab\u30b9\u30bf\u30de\u30fc\u30b8\u30e3\u30fc\u30cb\u30fc\u3092\u628a\u63e1\u3057\u9867\u5ba2\u96e2\u53cd\u3092\u9632\u3052\uff01\u3000<\/strong><\/p>\n<p><a class=\"text-18\" href=\"https:\/\/www.genesys.com\/ja-jp\/webinars\/ctc-customer-journey\">https:\/\/www.genesys.com\/ja-jp\/webinars\/ctc-customer-journey<\/a><\/p>\n<p>&nbsp;<\/p>\n<h2><strong><a id=\"link08\"><\/a>\u9867\u5ba2\u30ed\u30a4\u30e4\u30eb\u30c6\u30a3\u304c\u5411\u4e0a\u3057\u3001\u5f93\u696d\u54e1\u30ed\u30a4\u30e4\u30eb\u30c6\u30a3\u3082\u5411\u4e0a\u3057\u305f\u6210\u529f\u4e8b\u4f8b<\/strong><\/h2>\n<p>\u6700\u5f8c\u306b\u3001 Genesys Cloud \u306e\u5c0e\u5165\u306b\u3088\u3063\u3066\u3001\u9867\u5ba2\u30ed\u30a4\u30e4\u30eb\u30c6\u30a3\u306e\u5411\u4e0a\u306b\u6210\u529f\u3057\u305f\u4e8b\u4f8b\u3092\u3054\u7d39\u4ecb\u3057\u307e\u3059\u3002<\/p>\n<h3><strong>\u30ab\u30b9\u30bf\u30de\u30fc\u30a8\u30f3\u30b2\u30fc\u30b8\u30e1\u30f3\u30c8 16 \uff05\u4e0a\u6607\u3001\u30aa\u30da\u30ec\u30fc\u30bf\u30fc\u306e\u751f\u7523\u6027\u3082 89 \uff05\u6539\u5584<\/strong><\/h3>\n<p>\u9999\u6e2f\u3092\u62e0\u70b9\u3068\u3059\u308b\u5927\u624b\u56fd\u969b\u822a\u7a7a\u4f1a\u793e\u30ad\u30e3\u30bb\u30a4\u30d1\u30b7\u30d5\u30a3\u30c3\u30af\u822a\u7a7a\u306f\u5206\u6563\u3055\u308c\u3066\u3044\u305f\u8907\u6570\u306e\u30b3\u30f3\u30bf\u30af\u30c8\u30bb\u30f3\u30bf\u30fc\u3092\u30af\u30e9\u30a6\u30c9\u306b\u79fb\u884c\u3055\u305b\u7d71\u5408\u3057\u307e\u3057\u305f\u3002\u305d\u306e\u7d50\u679c\u3001 Facebook Messenger \u3001\u00a0 WeChat \u3001\u00a0 LINE \u306a\u3069\u30c6\u30ad\u30b9\u30c8\u30b3\u30df\u30e5\u30cb\u30b1\u30fc\u30b7\u30e7\u30f3\u306b\u52a0\u3048\u3001\u97f3\u58f0\u3082\u542b\u3081\u305f 10 \u4ee5\u4e0a\u306e\u30c1\u30e3\u30cd\u30eb\u304b\u3089\u3001\u304a\u5ba2\u69d8\u306e\u610f\u5411\u306b\u6cbf\u3063\u305f\u30c1\u30e3\u30cd\u30eb\u3067\u5bfe\u5fdc\u3067\u304d\u308b\u3088\u3046\u306b\u306a\u308a\u3001\u30c7\u30b8\u30bf\u30eb\u30c1\u30e3\u30cd\u30eb\u3092\u901a\u3058\u305f\u30ab\u30b9\u30bf\u30de\u30fc\u30a8\u30f3\u30b2\u30fc\u30b8\u30e1\u30f3\u30c8\u306f 16 \u30dd\u30a4\u30f3\u30c8\u3082\u4e0a\u6607\u3002<br \/>\n\u307e\u305f\u9867\u5ba2\u30ed\u30a4\u30e4\u30eb\u30c6\u30a3\u306e\u5411\u4e0a\u3060\u3051\u3067\u306a\u304f\u3001\u30aa\u30da\u30ec\u30fc\u30bf\u30fc\u306e 1 \u6642\u9593\u3042\u305f\u308a\u306e\u51e6\u7406\u4ef6\u6570\u3082 89 %\u5897\u52a0\u3059\u308b\u306a\u3069\u3001\u5f93\u696d\u54e1\u30ed\u30a4\u30e4\u30eb\u30c6\u30a3\u3082\u5411\u4e0a\u3055\u305b\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3057\u305f\u3002<\/p>\n<p><a href=\"https:\/\/www.genesys.com\/ja-jp\/customer-stories\/cathay-pacific\">\u9867\u5ba2\u3068\u751f\u6daf\u306b\u308f\u305f\u308a\u826f\u597d\u306a\u95a2\u4fc2\u3092\u7bc9\u304f\u3001\u9769\u65b0\u7684\u306a\u30ab\u30b9\u30bf\u30de\u30fc\u30fb\u30a8\u30af\u30b9\u30da\u30ea\u30a8\u30f3\u30b9\u30fb\u30d7\u30e9\u30c3\u30c8\u30d5\u30a9\u30fc\u30e0<\/a><\/p>\n<p>&nbsp;<\/p>\n<h2><strong><a id=\"link09\"><\/a>\u30d3\u30b8\u30cd\u30b9\u306e\u6210\u9577\u3068\u9867\u5ba2\u30ed\u30a4\u30e4\u30eb\u30c6\u30a3\u5411\u4e0a\u306b\u3064\u306a\u304c\u308b<\/strong><\/h2>\n<p>\u9867\u5ba2\u304c\u30d6\u30e9\u30f3\u30c9\u306b\u4fe1\u983c\u3084\u611b\u7740\u3001\u597d\u610f\u3092\u62b1\u304d\u300c\u9078\u3073\u7d9a\u3051\u308b\u300d\u72b6\u614b\u3092\u751f\u307f\u51fa\u3059\u9867\u5ba2\u30ed\u30a4\u30e4\u30eb\u30c6\u30a3\u306e\u5411\u4e0a\u306b\u53d6\u308a\u7d44\u3080\u305f\u3081\u306b\u306f\u3001\u5f93\u696d\u54e1\u306b\u3068\u3063\u3066\u3082\u50cd\u304d\u3084\u3059\u3044\u74b0\u5883\u3092\u4f5c\u308b\u3053\u3068\u304c\u5fc5\u8981\u3067\u3059\u3002<br \/>\nGenesys Cloud \u306f\u3001\u8907\u6570\u62e0\u70b9\u306e\u30c7\u30fc\u30bf\u3084\u5c65\u6b74\u3092\u30af\u30e9\u30a6\u30c9\u4e0a\u3067\u4e00\u5143\u7ba1\u7406\u3067\u304d\u308b\u306e\u3067\u3001\u9867\u5ba2\u306b\u5bfe\u3057\u3066\u9069\u5207\u306a\u5bfe\u5fdc\u3092\u3059\u308b\u3053\u3068\u306f\u3082\u3061\u308d\u3093\u3001\u30c7\u30fc\u30bf\u3092\u5206\u6790\u3057\u6709\u52b9\u306a\u65bd\u7b56\u306e\u5b9f\u65bd\u306b\u5f79\u7acb\u3061\u307e\u3059\u3002<\/p>\n<p>\u5168\u4e16\u754c\u306e\u30ab\u30b9\u30bf\u30de\u30fc\u30b5\u30dd\u30fc\u30c8\u30bb\u30f3\u30bf\u30fc\u3067\u63a1\u7528\u3055\u308c\u3066\u3044\u308b\u3001 AI \u642d\u8f09\u306e\u30b3\u30fc\u30eb\u30bb\u30f3\u30bf\u30fc\u30b7\u30b9\u30c6\u30e0 Genesys Cloud \u306e\u30c7\u30e2\u30f3\u30b9\u30c8\u30ec\u30fc\u30b7\u30e7\u30f3\u3092\u4f53\u9a13\u3057\u3066\u307f\u3066\u304f\u3060\u3055\u3044\u3002<\/p>\n<p><strong class=\"text-20\">Genesys Cloud CX <\/strong><\/p>\n<p class=\"text-18\"><a href=\"https:\/\/www.genesys.com\/ja-jp\/genesys-cloud\">https:\/\/www.genesys.com\/ja-jp\/genesys-cloud<\/a><\/p>\n<p>[\/vc_column_text][\/vc_column][\/vc_row][\/vc_section]<\/p>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>[vc_section full_width=&#8221;stretch_row&#8221;][vc_row][vc_column][vc_column_text css=&#8221;&#8221;]\u9867\u5ba2\u3068\u306e\u95a2\u4fc2\u6027 [&hellip;]<\/p>\n","protected":false},"author":867,"featured_media":471214,"template":"","tax_priority":[],"tax_blogtype":[],"tax_blogcategory":[],"tax_contenttheme":[],"tax_bundle":[],"tax_contenttheme2":[],"tax_capability_sitewide":[],"tax_products_programs":[],"tax_buying_job":[],"tax_buyer_persona":[],"tax_sector":[],"tax_segment":[],"class_list":["post-598880","blog","type-blog","status-publish","has-post-thumbnail","hentry"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.genesys.com\/ja-jp\/wp-json\/wp\/v2\/blog\/598880","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.genesys.com\/ja-jp\/wp-json\/wp\/v2\/blog"}],"about":[{"href":"https:\/\/www.genesys.com\/ja-jp\/wp-json\/wp\/v2\/types\/blog"}],"author":[{"embeddable":true,"href":"https:\/\/www.genesys.com\/ja-jp\/wp-json\/wp\/v2\/users\/867"}],"version-history":[{"count":8,"href":"https:\/\/www.genesys.com\/ja-jp\/wp-json\/wp\/v2\/blog\/598880\/revisions"}],"predecessor-version":[{"id":599637,"href":"https:\/\/www.genesys.com\/ja-jp\/wp-json\/wp\/v2\/blog\/598880\/revisions\/599637"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.genesys.com\/ja-jp\/wp-json\/wp\/v2\/media\/471214"}],"wp:attachment":[{"href":"https:\/\/www.genesys.com\/ja-jp\/wp-json\/wp\/v2\/media?parent=598880"}],"wp:term":[{"taxonomy":"tax_priority","embeddable":true,"href":"https:\/\/www.genesys.com\/ja-jp\/wp-json\/wp\/v2\/tax_priority?post=598880"},{"taxonomy":"tax_blogtype","embeddable":true,"href":"https:\/\/www.genesys.com\/ja-jp\/wp-json\/wp\/v2\/tax_blogtype?post=598880"},{"taxonomy":"tax_blogcategory","embeddable":true,"href":"https:\/\/www.genesys.com\/ja-jp\/wp-json\/wp\/v2\/tax_blogcategory?post=598880"},{"taxonomy":"tax_contenttheme","embeddable":true,"href":"https:\/\/www.genesys.com\/ja-jp\/wp-json\/wp\/v2\/tax_contenttheme?post=598880"},{"taxonomy":"tax_bundle","embeddable":true,"href":"https:\/\/www.genesys.com\/ja-jp\/wp-json\/wp\/v2\/tax_bundle?post=598880"},{"taxonomy":"tax_contenttheme2","embeddable":true,"href":"https:\/\/www.genesys.com\/ja-jp\/wp-json\/wp\/v2\/tax_contenttheme2?post=598880"},{"taxonomy":"tax_capability_sitewide","embeddable":true,"href":"https:\/\/www.genesys.com\/ja-jp\/wp-json\/wp\/v2\/tax_capability_sitewide?post=598880"},{"taxonomy":"tax_products_programs","embeddable":true,"href":"https:\/\/www.genesys.com\/ja-jp\/wp-json\/wp\/v2\/tax_products_programs?post=598880"},{"taxonomy":"tax_buying_job","embeddable":true,"href":"https:\/\/www.genesys.com\/ja-jp\/wp-json\/wp\/v2\/tax_buying_job?post=598880"},{"taxonomy":"tax_buyer_persona","embeddable":true,"href":"https:\/\/www.genesys.com\/ja-jp\/wp-json\/wp\/v2\/tax_buyer_persona?post=598880"},{"taxonomy":"tax_sector","embeddable":true,"href":"https:\/\/www.genesys.com\/ja-jp\/wp-json\/wp\/v2\/tax_sector?post=598880"},{"taxonomy":"tax_segment","embeddable":true,"href":"https:\/\/www.genesys.com\/ja-jp\/wp-json\/wp\/v2\/tax_segment?post=598880"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}