{"id":579262,"date":"2025-07-10T06:35:26","date_gmt":"2025-07-10T13:35:26","guid":{"rendered":"https:\/\/www.genesys.com\/?post_type=blog&#038;p=579262"},"modified":"2025-07-10T06:35:26","modified_gmt":"2025-07-10T13:35:26","slug":"what-is-ltv","status":"publish","type":"blog","link":"https:\/\/www.genesys.com\/ja-jp\/blog\/post\/what-is-ltv","title":{"rendered":"LTV\u3068\u306f\uff1f \u5546\u6750\u30fb\u76ee\u7684\u5225\u8a08\u7b97\u65b9\u6cd5\u3068\u9ad8\u3081\u308b\u305f\u3081\u306e\u6253\u3061\u624b\u3092\u308f\u304b\u308a\u3084\u3059\u304f\u89e3\u8aac"},"content":{"rendered":"<div class=\"wpb-content-wrapper\"><p>[vc_section full_width=&#8221;stretch_row&#8221;][vc_row][vc_column][vc_column_text css=&#8221;&#8221;]LTV \u3068\u306f Life Time Value\uff08\u30e9\u30a4\u30d5\u30bf\u30a4\u30e0\u30d0\u30ea\u30e5\u30fc\uff1a\u9867\u5ba2\u751f\u6daf\u4fa1\u5024\uff09\u306e\u3053\u3068\u3067\u3001\u4f01\u696d\u306e\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u6d3b\u52d5\u306e\u52b9\u679c\u3092\u8a55\u4fa1\u3057\u3001\u5c06\u6765\u7684\u306a\u53ce\u76ca\u3092\u4e88\u6e2c\u3059\u308b\u91cd\u8981\u306a\u6307\u6a19\u3067\u3059\u3002<br \/>\n\u672c\u8a18\u4e8b\u3067\u306f\u3001LTV \u306e\u57fa\u672c\u7684\u306a\u5b9a\u7fa9\u304b\u3089\u3001\u696d\u7a2e\u3084\u76ee\u7684\u306b\u5fdc\u3058\u305f\u8a08\u7b97\u65b9\u6cd5\u3001\u3055\u3089\u306b LTV \u3092\u5411\u4e0a\u3055\u305b\u308b\u5177\u4f53\u7684\u306a\u65bd\u7b56\u3001\u696d\u754c\u5225\u306e\u6210\u529f\u4e8b\u4f8b\u3092\u3054\u7d39\u4ecb\u3044\u305f\u3057\u307e\u3059\u3002<\/p>\n<p><strong class=\"text-20\">\u76ee\u6b21<\/strong><\/p>\n<ul>\n<li><a href=\"#link01\">\u00a0LTV \u3068\u306f\uff1f \u9867\u5ba2\u751f\u6daf\u4fa1\u5024\u306e\u610f\u5473<\/a><\/li>\n<li><a href=\"#link02\">\u00a0LTV \u5206\u6790\u304c\u6c42\u3081\u3089\u308c\u308b\u80cc\u666f 4\u3064\u306e\u8ab2\u984c<\/a><\/li>\n<li><a href=\"#link03\">\u5546\u6750\u30fb\u76ee\u7684\u5225 LTV\u306e\u8a08\u7b97\u65b9\u6cd5<\/a><\/li>\n<li><a href=\"#link04\">\u00a0LTV \u3092\u4e0a\u3052\u308b\u305f\u3081\u306b\u306f\u3000\u6253\u3061\u624b\u3068\u6226\u7565<\/a><\/li>\n<li><a href=\"#link05\">\u00a0LTV \u6539\u5584\u306e 1st \u30b9\u30c6\u30c3\u30d7 \u9867\u5ba2\u3068\u306e\u63a5\u70b9\u30b3\u30f3\u30bf\u30af\u30c8\u30bb\u30f3\u30bf\u30fc\u306e\u898b\u76f4\u3057<\/a><\/li>\n<li><a href=\"#link06\">\u696d\u754c\u5225\u3001LTV \u306e\u6539\u5584\u4e8b\u4f8b<\/a><\/li>\n<li><a href=\"#link07\">\u00a0AI \u3092\u6d3b\u7528\u3057\u3001\u65b0\u305f\u306a\u30d3\u30b8\u30cd\u30b9\u306e\u5275\u51fa\u3092<\/a><\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<h2><a id=\"link01\"><\/a>LTV \u3068\u306f\uff1f \u9867\u5ba2\u751f\u6daf\u4fa1\u5024\u306e\u610f\u5473<\/h2>\n<p>LTV \uff08Life Time Value\uff1a\u30e9\u30a4\u30d5\u30bf\u30a4\u30e0\u30d0\u30ea\u30e5\u30fc\uff09\u3068\u306f\u3001\u3072\u3068\u308a\u306e\u9867\u5ba2\u304c\u5546\u54c1\u30fb\u30b5\u30fc\u30d3\u30b9\u306e\u8cfc\u5165\u3092\u3059\u308b\u3053\u3068\u3067\u3001\u4e00\u751f\u306e\u3046\u3061\u306b\u4f01\u696d\u306b\u3082\u305f\u3089\u3059\u4fa1\u5024\uff08\u5229\u76ca\uff09\u306e\u7dcf\u984d\u3092\u6307\u3057\u307e\u3059\u3002\u65e5\u672c\u8a9e\u3067\u306f\u9867\u5ba2\u751f\u6daf\u4fa1\u5024\u3068\u547c\u3070\u308c\u3001\u4e3b\u306b\u30ea\u30d4\u30fc\u30c8\u8cfc\u5165\u306e\u591a\u3044\u5546\u6750\u3084\u30b5\u30d6\u30b9\u30af\u30e2\u30c7\u30eb\u3067\u6d3b\u7528\u3055\u308c\u308b\u6307\u6a19\u3067\u3059\u3002[\/vc_column_text][vc_single_image image=&#8221;579272&#8243; css=&#8221;&#8221;][vc_column_text css=&#8221;&#8221;]LTV \u3092\u9ad8\u3081\u308b\u3053\u3068\u306f\u5373\u3061\u3001\u5546\u54c1\u30fb\u30b5\u30fc\u30d3\u30b9\u3092\u4e2d\u9577\u671f\u7684\u306b\u5229\u7528\u3057\u7d9a\u3051\u3066\u3082\u3089\u3046\u3053\u3068\u3067\u3001\u4f01\u696d\u306b\u3068\u3063\u3066\u306f\u6301\u7d9a\u53ef\u80fd\u306a\u30d3\u30b8\u30cd\u30b9\u3092\u6210\u9577\u3055\u305b\u3066\u3086\u304f\u9375\u3068\u3044\u3048\u308b\u3067\u3057\u3087\u3046\u3002LTV \u3092\u628a\u63e1\u3057\u3001\u5411\u4e0a\u3055\u305b\u308b\u305f\u3081\u306b\u306f\u3001\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u3084\u30ab\u30b9\u30bf\u30de\u30fc\u30b5\u30dd\u30fc\u30c8\u306e\u90e8\u7f72\u304c\u4e00\u4f53\u3068\u306a\u3063\u3066\u53d6\u308a\u7d44\u3080\u5fc5\u8981\u304c\u3042\u308b\u306e\u3067\u3059\u3002<\/p>\n<h3>\u9867\u5ba2\u751f\u6daf\u4fa1\u5024\uff08 CLV\u3001CLTV \uff09\u306f\u307b\u307c\u540c\u3058\u610f\u5473<\/h3>\n<p>CLTV \u3084 CLV\uff08\u3069\u3061\u3089\u3082Customer Lifetime Value\u306e\u7565\uff09\u306f\u3001LTV \u3068\u307b\u307c\u540c\u7fa9\u3067\u4f7f\u308f\u308c\u308b\u8a00\u8449\u3067\u3059\u3002\u4e00\u90e8\u3067\u306f\u3001\u3088\u308a\u8a73\u7d30\u306a\u5206\u6790\u306e\u7c92\u5ea6\u306b\u3088\u3063\u3066\u4f7f\u3044\u5206\u3051\u308b\u4f01\u696d\u3082\u3042\u308a\u307e\u3059\u304c\u3001\u591a\u304f\u306e\u4f01\u696d\u304c LTV \u3092\u542b\u3081\u305f\u3044\u305a\u308c\u304b \uff11 \u3064\u306e\u540d\u79f0\u3092\u597d\u3093\u3067\u4f7f\u3063\u3066\u3044\u307e\u3059\u3002<\/p>\n<h3>\u4e0d\u52d5\u7523\u696d\u754c\u306e LTV\uff08\u30ed\u30fc\u30f3\u30c8\u30a5\u30d0\u30ea\u30e5\u30fc\uff09\u3068\u306f\u9055\u3046\u3082\u306e<\/h3>\n<p>\u4e0d\u52d5\u7523\u696d\u754c\u3067\u3082\u300c LTV \u300d\u3068\u3044\u3046\u8a00\u8449\u304c\u4f7f\u308f\u308c\u307e\u3059\u304c\u3001\u3053\u308c\u306f\u300c Loan to Value\uff08\u30ed\u30fc\u30f3\u30fb\u30c8\u30a5\u30fb\u30d0\u30ea\u30e5\u30fc\uff09\u300d\u306e\u7565\u3067\u3001\u4e0d\u52d5\u7523\u6295\u8cc7\u306e\u5b89\u5168\u6027\u3084\u501f\u5165\u306e\u53ef\u5426\u3092\u5224\u65ad\u3059\u308b\u969b\u306e\u91cd\u8981\u306a\u6307\u6a19\u306e\u4e00\u3064\u3067\u3059\u3002\u5177\u4f53\u7684\u306b\u306f\u3001\u7269\u4ef6\u306e\u8a55\u4fa1\u984d\u306b\u5bfe\u3059\u308b\u501f\u5165\u91d1\u306e\u5272\u5408\u3092\u6307\u3057\u3001\u501f\u5165\u91d1\u306e\u5024\u304c\u9ad8\u3044\u307b\u3069\u6295\u8cc7\u30ea\u30b9\u30af\u304c\u9ad8\u3044\u3068\u3055\u308c\u3066\u3044\u307e\u3059\u3002\u672c\u8a18\u4e8b\u3067\u6271\u3046 LTV \u3068\u306f\u610f\u5473\u304c\u7570\u306a\u308b\u3053\u3068\u3092\u3001\u3053\u3053\u3067\u7d39\u4ecb\u3057\u3066\u304a\u304d\u307e\u3059\u3002<\/p>\n<p>&nbsp;<\/p>\n<h2><a id=\"link02\"><\/a>LTV \u5206\u6790\u304c\u6c42\u3081\u3089\u308c\u308b\u80cc\u666f 4 \u3064\u306e\u8ab2\u984c<\/h2>\n<p>LTV \u5206\u6790\u304c\u4f01\u696d\u306b\u3068\u3063\u3066\u91cd\u8981\u3067\u3042\u308b\u80cc\u666f\u306b\u306f\u3001\u6b21\u306e 4 \u3064\u306e\u8ab2\u984c\u304c\u6319\u3052\u3089\u308c\u307e\u3059\u3002\u793e\u4f1a\u3084\u5e02\u5834\u3001\u9867\u5ba2\u306e\u30cb\u30fc\u30ba\u3068\u3044\u3063\u305f\u591a\u304f\u306e\u5909\u5316\u306b\u5bfe\u5fdc\u3059\u308b\u305f\u3081\u306b\u3001LTV \u3092\u5206\u6790\u3057\u3001\u5c06\u6765\u7684\u306a\u53ce\u76ca\u6027\u3092\u628a\u63e1\u3059\u308b\u3053\u3068\u304c\u4e0d\u53ef\u6b20\u306a\u306e\u3067\u3059\u3002<\/p>\n<p>1.\u65b0\u898f\u7372\u5f97\u3001\u65b0\u898f\u5e02\u5834\u958b\u62d3\u306e\u96e3\u3057\u3055<br \/>\n\u73fe\u4ee3\u306e\u5e02\u5834\u306f\u7af6\u5408\u3082\u591a\u304f\u3001\u98fd\u548c\u72b6\u614b\u306b\u3042\u308a\u307e\u3059\u3002\u307e\u305f\u5c11\u5b50\u9ad8\u9f62\u5316\u306b\u3088\u3063\u3066\u3001\u65e5\u672c\u56fd\u5185\u3067\u65b0\u898f\u9867\u5ba2\u3092\u7372\u5f97\u3059\u308b\u3053\u3068\u306f\u5bb9\u6613\u3067\u306f\u3042\u308a\u307e\u305b\u3093\u3002<\/p>\n<p>2.\u30d3\u30b8\u30cd\u30b9\u30e2\u30c7\u30eb\u306e\u5909\u5316<br \/>\n\u5e83\u544a\u3067\u65b0\u898f\u9867\u5ba2\u3092\u96c6\u3081\u3001\u5546\u54c1\u3092\u58f2\u3063\u3066\u306f\u307e\u305f\u96c6\u3081\u308b\u3068\u3044\u3046\u300c\u58f2\u308a\u5207\u308a\u578b\u300d\u306e\u30d3\u30b8\u30cd\u30b9\u30e2\u30c7\u30eb\u304b\u3089\u3001\u5fc5\u8981\u306b\u5fdc\u3058\u3066\u5b9a\u984d\u30fb\u5b9a\u671f\u6255\u3044\u3092\u3059\u308b\u300c\u30b5\u30d6\u30b9\u30af\u30ea\u30d7\u30b7\u30e7\u30f3\u578b\u300d\u30b5\u30fc\u30d3\u30b9\u3078\u306e\u79fb\u884c\u304c\u9032\u3093\u3067\u3044\u307e\u3059\u3002<\/p>\n<p>3.\u00a0\u9867\u5ba2\u4f53\u9a13\u306e\u30ab\u30b9\u30bf\u30de\u30a4\u30ba<br \/>\n\u9867\u5ba2\u4e00\u4eba\u3072\u3068\u308a\u306b\u5408\u308f\u305b\u305f\u300c One to One \u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u300d\u304c\u6c42\u3081\u3089\u308c\u308b\u4eca\u3001LTV \u306f\u30d1\u30fc\u30bd\u30ca\u30e9\u30a4\u30ba\u6226\u7565\u306e\u65b9\u5411\u6027\u3092\u5224\u65ad\u3059\u308b\u6750\u6599\u306b\u3082\u306a\u308a\u307e\u3059\u3002<\/p>\n<p>4.\u9867\u5ba2\u30ed\u30a4\u30e4\u30eb\u30c6\u30a3\u306e\u5411\u4e0a<br \/>\n\u5358\u306a\u308b\u8cfc\u5165\u3060\u3051\u3067\u306a\u304f\u3001\u30d6\u30e9\u30f3\u30c9\u3078\u306e\u611b\u7740\u3084\u4fe1\u983c\u3092\u9ad8\u3081\u308b\u305f\u3081\u306b\u306f\u3001\u9867\u5ba2\u4f53\u9a13\uff08 CX \uff09\u5168\u4f53\u3092\u898b\u76f4\u3057\u3001LTV \u306e\u5411\u4e0a\u306b\u3064\u306a\u3052\u3066\u3044\u304f\u5fc5\u8981\u304c\u3042\u308a\u307e\u3059\u3002<\/p>\n<p>&nbsp;<\/p>\n<h2><strong><a id=\"link03\"><\/a>\u5546\u6750\u30fb\u76ee\u7684\u5225\u00a0 LTV \u306e\u8a08\u7b97\u65b9\u6cd5<\/strong><\/h2>\n<p>LTV \u306e\u8a08\u7b97\u65b9\u6cd5\u306f\u3001\u5546\u6750\u3084\u76ee\u7684\u306b\u3088\u3063\u3066\u8a08\u7b97\u5f0f\u306f\u7570\u306a\u308a\u307e\u3059\u304c\u3001\u57fa\u672c\u7684\u306a\u8003\u3048\u65b9\u3001\u6307\u6a19\u306f\u5171\u901a\u3067\u3059\u3002\u898b\u6163\u308c\u306a\u3044\u7528\u8a9e\u3082\u3042\u308b\u304b\u3068\u601d\u3044\u307e\u3059\u306e\u3067\u3001\u305d\u308c\u3089\u306b\u3064\u3044\u3066\u3082\u89e6\u308c\u306a\u304c\u3089\u9032\u3081\u3066\u3044\u304d\u307e\u3059\u3002<\/p>\n<h3>LTV \u7b97\u51fa\u3001\u5411\u4e0a\u306e\u305f\u3081\u306b\u77e5\u3063\u3066\u304a\u304d\u305f\u3044\u91cd\u8981\u6307\u6a19<\/h3>\n<p>\u4e0b\u8a18\u306f\u3001LTV \u3092\u8a9e\u308b\u3068\u304d\u306b\u5916\u305b\u306a\u3044\u6307\u6a19\u3067\u3059\u3002\u3069\u306e\u3088\u3046\u306a\u3082\u306e\u304b\u3092\u77e5\u3063\u3066\u304a\u304f\u3068\u3001LTV \u3092\u7406\u89e3\u3057\u305f\u308a\u3001\u793e\u5185\u3078\u8aac\u660e\u3057\u305f\u308a\u3059\u308b\u306e\u306b\u5f79\u7acb\u3061\u307e\u3059\u3002<\/p>\n<ul>\n<li>ARPA\uff08Average Revenue Per Account \u30a2\u30d9\u30ec\u30fc\u30b8\u30fb\u30ec\u30d9\u30cb\u30e5\u30fc\u30fb\u30d1\u30fc\u30fb\u30b3\u30b9\u30c8\uff1a\u30a2\u30ab\u30a6\u30f3\u30c8\u5358\u4f4d\u306e\u5e73\u5747\u58f2\u4e0a\uff09<\/li>\n<li>ARPU\uff08Average Revenue Per User \u30a2\u30d9\u30ec\u30fc\u30b8\u30fb\u30ec\u30d9\u30cb\u30e5\u30fc\u30fb\u30d1\u30fc\u30fb\u30e6\u30fc\u30b6\u30fc\uff1a\u30e6\u30fc\u30b6\u30fc 1 \u4eba\u3042\u305f\u308a\u306e\u5e73\u5747\u58f2\u4e0a\uff09<\/li>\n<li>CAC\uff08Customer Acquisition Cost \u30ab\u30b9\u30bf\u30de\u30fc\u30fb\u30a2\u30af\u30a4\u30b8\u30b7\u30e7\u30f3\u30fb\u30b3\u30b9\u30c8\uff1a\u9867\u5ba2\u7372\u5f97\u5358\u4fa1\uff09<\/li>\n<li>\u30e6\u30cb\u30c3\u30c8\u30a8\u30b3\u30ce\u30df\u30af\u30b9\uff08Unit Economics\uff1a\u30b5\u30d6\u30b9\u30af\u30ea\u30d7\u30b7\u30e7\u30f3\u578b\u30d3\u30b8\u30cd\u30b9\u306e\u4e8b\u696d\u6307\u6a19\u3067\u3001\u9867\u5ba2 1 \u4eba\u3042\u305f\u308a\u306e\u53ce\u76ca\u6027\u3068\u30b3\u30b9\u30c8\u306e\u30d0\u30e9\u30f3\u30b9\u3092\u8868\u3059\uff09<\/li>\n<li>\u30c1\u30e3\u30fc\u30f3\u30ec\u30fc\u30c8\uff08Churn Rate\uff1a\u89e3\u7d04\u7387\uff09<\/li>\n<li>MQL\uff08Marketing Qualified Lead\uff1a\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u7684\u306b\u6709\u671b\u306a\u300c\u8a8d\u77e5\u300d\u300c\u8208\u5473\u95a2\u5fc3\u300d\u6bb5\u968e\u306e\u898b\u8fbc\u307f\u9867\u5ba2\uff09<\/li>\n<li>SQL\uff08Sales Qualified Lead\uff1a\u55b6\u696d\u7684\u306b\u6709\u671b\u306a\u300c\u610f\u601d\u6c7a\u5b9a\u300d\u300c\u8cfc\u5165\u300d\u6bb5\u968e\u306e\u898b\u8fbc\u307f\u9867\u5ba2\uff09<\/li>\n<\/ul>\n<h3><strong>\u57fa\u672c\u306e LTV \u8a08\u7b97\u5f0f EC\u3001\u30b5\u30d6\u30b9\u30af\u3001\u5b9a\u671f\u8cfc\u5165\u30b5\u30fc\u30d3\u30b9\u5546\u6750<\/strong><\/h3>\n<p>LTV\u00a0 \uff1d \u5e73\u5747\u8cfc\u5165\u5358\u4fa1 \u00d7 \u8cfc\u5165\u983b\u5ea6 \u00d7 \u7d99\u7d9a\u671f\u9593<\/p>\n<p>\u58f2\u4e0a\u306e\u7dcf\u984d\u3092\u6c42\u3081\u308b\u3001\u6700\u3082\u57fa\u672c\u7684\u306a\u8a08\u7b97\u5f0f\u3067\u3059\u3002\u3069\u306e\u30d3\u30b8\u30cd\u30b9\u30e2\u30c7\u30eb\u3067\u3082\u4f7f\u3044\u3084\u3059\u304f\u3001\u30b7\u30f3\u30d7\u30eb\u306a\u69cb\u9020\u304c\u7279\u5fb4\u3067\u3059\u3002<\/p>\n<h3><strong>\u5229\u76ca\u8ca2\u732e\u5ea6\u3092KPI\u3068\u3057\u3066\u3044\u308b\u5834\u5408\u306e LTV\u8a08\u7b97\u5f0f<\/strong><\/h3>\n<p>LTV\u00a0 \uff1d \u5e73\u5747\u8cfc\u5165\u5358\u4fa1 \u00d7 \u7c97\u5229\u7387 \u00d7 \u8cfc\u5165\u983b\u5ea6 \u00d7 \u7d99\u7d9a\u671f\u9593<\/p>\n<p>\u5229\u76ca\u7387\u3092\u52a0\u5473\u3057\u305f LTV \u3092\u7b97\u51fa\u3059\u308b\u8a08\u7b97\u5f0f\u3067\u3059\u3002\u53ce\u76ca\u6027\u306e\u8a55\u4fa1\u3092\u3057\u305f\u3044\u3068\u304d\u306b\u9069\u3057\u3066\u3044\u307e\u3059\u3002<\/p>\n<h3><strong>\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u3001\u5e83\u544a\u6295\u8cc7\u6700\u9069\u5316\u3092\u306f\u304b\u308b \u8a08\u7b97\u5f0f<\/strong><\/h3>\n<p>LTV\u00a0 \uff1d \u5e73\u5747\u8cfc\u5165\u5358\u4fa1 \u00d7 \u7c97\u5229\u7387 \u00d7 \u8cfc\u5165\u983b\u5ea6 \u00d7 \u7d99\u7d9a\u671f\u9593 \u2212 CAC\uff08\u9867\u5ba2\u7372\u5f97\u30b3\u30b9\u30c8\uff09<\/p>\n<p>\u5229\u76ca\u8ca2\u732e\u5ea6\u3092\u8a55\u4fa1\u3059\u308b\u5f0f\u304b\u3089\u3001\u5e83\u544a\u30fb\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306b\u304b\u304b\u3063\u305f\u30b3\u30b9\u30c8\u3092\u5f15\u304d\u307e\u3059\u3002\u6295\u8cc7\u306e\u56de\u53ce\u53ef\u80fd\u6027\u3084 ROI\uff08Return on Investment\u306e\u7565\u3067\u6295\u8cc7\u5229\u76ca\u7387\uff09\u3092\u6e2c\u308b\u305f\u3081\u306b\u7528\u3044\u308b\u8a08\u7b97\u5f0f\u3067\u3059\u3002<\/p>\n<h3><strong>\u30b5\u30d6\u30b9\u30af\u30ea\u30d7\u30b7\u30e7\u30f3\u30b5\u30fc\u30d3\u30b9\u306e <\/strong><strong>LTV <\/strong><strong>\u8a08\u7b97\u5f0f<\/strong><\/h3>\n<p>LTV\u00a0 \uff1d \u5e73\u5747\u8cfc\u5165\u5358\u4fa1 \u00f7 \u30c1\u30e3\u30fc\u30f3\u30ec\u30fc\u30c8\uff08\u89e3\u7d04\u7387\uff09<\/p>\n<p>\u9867\u5ba2\u7dad\u6301\u3092\u91cd\u8996\u3059\u308b\u30b5\u30d6\u30b9\u30af\u30ea\u30d7\u30b7\u30e7\u30f3\u578b\u30d3\u30b8\u30cd\u30b9\u306f\u3001\u91cd\u8981\u306a\u6307\u6a19\u3067\u3042\u308b\u89e3\u7d04\u7387\u3092\u4f7f\u3063\u3066\u3001LTV \u3092\u6c42\u3081\u307e\u3059\u3002\u89e3\u7d04\u7387\u304c\u4f4e\u3051\u308c\u3070\u3001LTV \u306e\u5024\u304c\u9ad8\u304f\u306a\u308a\u307e\u3059\u3002<\/p>\n<h3><strong>\u305d\u306e\u4ed6\u3001\u76ee\u7684\u3084\u30b5\u30fc\u30d3\u30b9\u306b\u5408\u308f\u305b\u3066<\/strong><\/h3>\n<p>\u30e6\u30cb\u30c3\u30c8\u30a8\u30b3\u30ce\u30df\u30af\u30b9 =\u00a0 LTV\u00a0 \u00f7\u00a0 CAC<\/p>\n<p>\u30e6\u30cb\u30c3\u30c8\u30a8\u30b3\u30ce\u30df\u30af\u30b9\u3068\u306f\u3001\u4e8b\u696d\u306e\u7d4c\u6e08\u6027\u3092\u6e2c\u308b\u6307\u6a19\u3067\u3001\u4e3b\u306b\u30b5\u30d6\u30b9\u30af\u30ea\u30d7\u30b7\u30e7\u30f3\u578b\u30d3\u30b8\u30cd\u30b9\u3067\u5229\u7528\u3055\u308c\u307e\u3059\u3002 LTV\uff08\u9867\u5ba2\u969c\u5bb3\u4fa1\u5024\uff09\u3092 CAC\uff08\u9867\u5ba2\u7372\u5f97\u30b3\u30b9\u30c8\uff09\u3067\u5272\u3063\u3066\u3001\u9867\u5ba2 1 \u4eba\u3042\u305f\u308a\u306e\u53ce\u76ca\u6027\u3068\u30b3\u30b9\u30c8\u306e\u30d0\u30e9\u30f3\u30b9\u304b\u3089\u3001\u4e8b\u696d\u306e\u5065\u5168\u6027\u3084\u6210\u9577\u53ef\u80fd\u6027\u3092\u8a55\u4fa1\u3059\u308b\u306e\u3067\u3059\u3002<br \/>\nLTV \u304c\u9ad8\u304f\u3001CAC\u304c\u4f4e\u3044\u307b\u3069\u3001\u30e6\u30cb\u30c3\u30c8\u30a8\u30b3\u30ce\u30df\u30af\u30b9\u306f\u9ad8\u304f\u3001\u4e8b\u696d\u306f\u5065\u5168\u306a\u72b6\u614b\u3068\u5224\u65ad\u3055\u308c\u307e\u3059\u3002<\/p>\n<p>&nbsp;<\/p>\n<h2><strong><a id=\"link04\"><\/a>LTV \u3092\u4e0a\u3052\u308b\u305f\u3081\u306b\u306f\u3000\u6253\u3061\u624b\u3068\u6226\u7565<\/strong><\/h2>\n<p>LTV \u3092\u5411\u4e0a\u3055\u305b\u308b\u306b\u306f\u3001\u4e0a\u8a18\u3067\u7d39\u4ecb\u3057\u305f\u8a08\u7b97\u5f0f\u306e\u9805\u76ee\u306e\u3046\u3061\u300c\u5e73\u5747\u8cfc\u5165\u5358\u4fa1\u300d\u300c\u7c97\u5229\u7387\u300d\u300c\u8cfc\u5165\u983b\u5ea6\u300d\u300c\u7d99\u7d9a\u671f\u9593\u300d\u306e\u3044\u305a\u308c\u304b\u3092\u9ad8\u3081\u308b\u3053\u3068\u3067\u3059\u3002<\/p>\n<h3><strong>\u5e73\u5747\u8cfc\u5165\u5358\u4fa1\u3092\u4e0a\u3052\u308b<\/strong><\/h3>\n<p>\u30a2\u30c3\u30d7\u30bb\u30eb\uff08\u4e0a\u4f4d\u5546\u54c1\u306e\u63d0\u6848\uff09\u3084\u30af\u30ed\u30b9\u30bb\u30eb\uff08\u95a2\u9023\u5546\u54c1\u306e\u63d0\u6848\uff09\u306b\u3088\u3063\u3066\u30011 \u56de\u3042\u305f\u308a\u306e\u8cfc\u5165\u5358\u4fa1\u3092\u4e0a\u3052\u308b\u65bd\u7b56\u304c\u6709\u52b9\u3067\u3059\u3002\u540c\u3058\u5c5e\u6027\u306e\u30e6\u30fc\u30b6\u30fc\u306e\u8cfc\u8cb7\u5c65\u6b74\u3092\u5206\u6790\u3057\u305f\u308a\u3001\u540c\u6642\u8cfc\u5165\u7387\u306e\u9ad8\u3044\u5546\u54c1\u3092\u304a\u3059\u3059\u3081\u3057\u3066\u307f\u307e\u3057\u3087\u3046\u3002<\/p>\n<h3><strong>\u5229\u76ca\u7387\u3092\u4e0a\u3052\u308b\u3001\u30b3\u30b9\u30c8\u3092\u4e0b\u3052\u308b<\/strong><\/h3>\n<p>\u5229\u76ca\u7387\u306e\u6539\u5584\u3084\u5e83\u544a\u306e\u30b3\u30b9\u30c8\u306a\u3069\u3001 CAC\uff08\u9867\u5ba2\u7372\u5f97\u5358\u4fa1\uff09\u306e\u4f4e\u6e1b\u306b\u3088\u308a\u3001LTV \u3092\u5e95\u4e0a\u3052\u3059\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002\u30ed\u30a4\u30e4\u30eb\u30ab\u30b9\u30bf\u30de\u30fc\u304b\u3089\u306e\u3054\u7d39\u4ecb\u3084\u53e3\u30b3\u30df\u306a\u3069\u306b\u6ce8\u529b\u3059\u308b\u3053\u3068\u306f\u3001\u5e83\u544a\u8cbb\u7528\u3092\u6291\u3048\u306a\u304c\u3089\u3001\u65b0\u898f\u9867\u5ba2\u3092\u7372\u5f97\u3059\u308b\u306e\u306b\u6709\u52b9\u3067\u3059\u3002<\/p>\n<h3><strong>\u5951\u7d04\u671f\u9593\u3092\u5ef6\u3070\u3059\u3001\u89e3\u7d04\u7387\u3092\u4e0b\u3052\u308b<\/strong><\/h3>\n<p>\u9867\u5ba2\u30b5\u30dd\u30fc\u30c8\u3084\u30aa\u30f3\u30dc\u30fc\u30c7\u30a3\u30f3\u30b0\u4f53\u9a13\u306e\u5f37\u5316\u306b\u3088\u308a\u3001\u30c1\u30e3\u30fc\u30f3\u30ec\u30fc\u30c8\uff08\u89e3\u7d04\u7387\uff09\u3092\u4e0b\u3052\u3001\u7d99\u7d9a\u671f\u9593\u3092\u5ef6\u3070\u3059\u3053\u3068\u304c\u53ef\u80fd\u3067\u3059\u3002\u6708\u984d\u6255\u3044\u3067\u306f\u306a\u304f\u3001\u5e74\u6255\u3044\u306e\u304a\u5f97\u306a\u30d7\u30e9\u30f3\u3092\u4f5c\u3063\u305f\u308a\u3001\u4e00\u5b9a\u671f\u9593\u5229\u7528\u304c\u505c\u6ede\u3057\u3066\u3044\u308b\u30e6\u30fc\u30b6\u30fc\u306b\u65b0\u6a5f\u80fd\u3092\u304a\u77e5\u3089\u305b\u3057\u306a\u304c\u3089\u3001\u518d\u5229\u7528\u3092\u4fc3\u3059\u306a\u3069\u306e\u65bd\u7b56\u3082\u52b9\u679c\u7684\u3067\u3059\u3002<\/p>\n<h3><strong>\u9867\u5ba2\u4f53\u9a13\uff08 CX \uff09\u3092\u6700\u5927\u5316\u3057 LTV \u306e\u9ad8\u3044\u9867\u5ba2\u3092\u5275\u51fa<\/strong><\/h3>\n<p>MQL \u30fb SQL \u3092\u9069\u5207\u306b\u7ba1\u7406\u3057\u3001\u9867\u5ba2\u306e\u30d5\u30a7\u30fc\u30ba\u3054\u3068\u306b\u9069\u3057\u305f\u30b3\u30df\u30e5\u30cb\u30b1\u30fc\u30b7\u30e7\u30f3\u3092\u53d6\u308b\u3053\u3068\u3067\u3001\u9ad8 LTV \u306e\u9867\u5ba2\u3092\u5275\u51fa\u3067\u304d\u307e\u3059\u3002\u4f8b\u3048\u3070\u3001\u6599\u91d1\u8868\u306b\u30a2\u30af\u30bb\u30b9\u3057\u305f SQL \u306b\u5bfe\u3057\u3066\u3001\u500b\u5225\u76f8\u8ac7\u4f1a\u3084\u8aac\u660e\u4f1a\u3078\u306e\u53c2\u52a0\u3001\u671f\u9593\u9650\u5b9a\u306e\u7121\u6599\u4f53\u9a13\u3092\u63d0\u793a\u3059\u308b\u3053\u3068\u3067\u3001\u8cfc\u8cb7\u610f\u6b32\u3092\u9ad8\u3081\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002<\/p>\n<h3><strong>\u30c4\u30fc\u30eb\u3068 AI \u3092\u6d3b\u7528\u3057\u3066\u3001\u6539\u5584\u30b9\u30d4\u30fc\u30c9\u3092\u4e0a\u3052\u308b<\/strong><\/h3>\n<p>\u65bd\u7b56\u306e\u691c\u8a0e\u6bb5\u968e\u3067\u306f\u30c7\u30fc\u30bf\u3092\u53d6\u5f97\u3084\u5206\u6790\u304c\u6b20\u304b\u305b\u307e\u305b\u3093\u304c\u3001\u5b9f\u884c\u30d5\u30a7\u30fc\u30ba\u3082\u542b\u3081\u3066\u3001\u30c4\u30fc\u30eb\u3084 AI \u3092\u5c0e\u5165\u3059\u308c\u3070\u3001\u9867\u5ba2\u5206\u6790\u304b\u3089\u6539\u5584 PDCA \u306e\u30b9\u30d4\u30fc\u30c9\u3092\u5411\u4e0a\u3055\u305b\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002<\/p>\n<p>Genesys Cloud CX \u3092\u305c\u3072\u3001\u3054\u691c\u8a0e\u304f\u3060\u3055\u3044\u3002<br \/>\n<a class=\"text-18\" href=\"https:\/\/www.genesys.com\/ja-jp\/genesys-cloud\">https:\/\/www.genesys.com\/ja-jp\/genesys-cloud<\/a><\/p>\n<p>&nbsp;<\/p>\n<h2><strong><a id=\"link05\"><\/a>LTV \u6539\u5584\u306e 1st \u30b9\u30c6\u30c3\u30d7 \u9867\u5ba2\u3068\u306e\u63a5\u70b9\u30b3\u30f3\u30bf\u30af\u30c8\u30bb\u30f3\u30bf\u30fc\u306e\u898b\u76f4\u3057<\/strong><\/h2>\n<p>LTV \u6539\u5584\u306e\u7b2c\u4e00\u6b69\u306f\u3001\u9867\u5ba2\u3072\u3068\u308a\u3072\u3068\u308a\u306e\u72b6\u614b\u3092\u77e5\u308a\u3001\u65bd\u7b56\u3092\u691c\u8a0e\u3059\u308b\u3053\u3068\u3067\u3059\u3002\u305d\u306e\u305f\u3081\u306b\u306f\u3001\u81ea\u793e\u306e\u9867\u5ba2\u30b3\u30f3\u30bf\u30af\u30c8\u30bb\u30f3\u30bf\u30fc\u304c\u3069\u306e\u3088\u3046\u306a\u30c7\u30fc\u30bf\u3092\u6301\u3063\u3066\u3044\u308b\u306e\u304b\u3092\u628a\u63e1\u3059\u308b\u3053\u3068\u304b\u3089\u306f\u3058\u3081\u307e\u3057\u3087\u3046\u3002<\/p>\n<h3><strong>\u9069\u5207\u306a\u30b5\u30dd\u30fc\u30c8\u3092\u9069\u5207\u306a\u30bf\u30a4\u30df\u30f3\u30b0\u3067<\/strong><\/h3>\n<p>\u9867\u5ba2\u306e\u8cfc\u8cb7\u884c\u52d5\u3084 Web \u306e\u95b2\u89a7\u5c65\u6b74\u306b\u5408\u308f\u305b\u3066\u3001\u5fc5\u8981\u306a\u3068\u304d\u306b\u5fc5\u8981\u306a\u60c5\u5831\u3092\u63d0\u4f9b\u3059\u308b\u3053\u3068\u306f\u3001\u9867\u5ba2\u6e80\u8db3\u5ea6\u3092\u9ad8\u3081\u3001LTV \u306e\u5411\u4e0a\u306b\u3082\u3064\u306a\u304c\u308a\u307e\u3059\u3002\u30b3\u30f3\u30bf\u30af\u30c8\u30bb\u30f3\u30bf\u30fc\u306e\u5fdc\u5bfe\u8005\u304c\u3001\u81ea\u7136\u3068\u30af\u30ed\u30b9\u30bb\u30eb\u3084\u30a2\u30c3\u30d7\u30bb\u30eb\u3092\u884c\u3063\u3066\u3044\u308b\u30b1\u30fc\u30b9\u3082\u3042\u308a\u307e\u3059\u3002<br \/>\n\u306a\u305c\u30b3\u30f3\u30bf\u30af\u30c8\u30bb\u30f3\u30bf\u30fc\u3068\u63a5\u70b9\u3092\u6301\u3063\u305f\u306e\u304b\u3001\u3069\u306e\u3088\u3046\u306b\u3057\u3066\u89e3\u6c7a\u3092\u3057\u305f\u306e\u304b\u3068\u3044\u3063\u305f\u8996\u70b9\u3067\u30c7\u30fc\u30bf\u3092\u898b\u308b\u3053\u3068\u304c\u3001LTV \u6539\u5584\u306e\u30d2\u30f3\u30c8\u306b\u306a\u308b\u3067\u3057\u3087\u3046\u3002<\/p>\n<h3><strong>\u50cd\u304f\u4eba\u305f\u3061\u306e\u74b0\u5883\u3092\u6539\u5584\u3057\u306a\u304c\u3089\u30b3\u30b9\u30c8\u306e\u524a\u6e1b<\/strong><\/h3>\n<p>\u5f93\u696d\u54e1\u6e80\u8db3\u5ea6\u306e\u5411\u4e0a\u306f\u3001\u5bfe\u5fdc\u54c1\u8cea\u306e\u5411\u4e0a\u3060\u3051\u3067\u306a\u304f\u3001\u96e2\u8077\u7387\u306e\u4f4e\u4e0b\u306b\u3088\u3063\u3066\u65b0\u898f\u63a1\u7528\u3084\u6559\u80b2\u306e\u4eba\u4ef6\u8cbb\u524a\u6e1b\u306b\u3082\u7e4b\u304c\u308a\u307e\u3059\u3002\u307e\u305f\u5fdc\u5bfe\u54c1\u8cea\u306e\u5411\u4e0a\u304c\u3001\u9867\u5ba2\u6e80\u8db3\u5ea6\u306b\u3064\u306a\u304c\u308a\u3001\u3072\u3044\u3066\u306f LTV \u5411\u4e0a\u306b\u3082\u5bc4\u4e0e\u3059\u308b\u3068\u3044\u3046\u597d\u5faa\u74b0\u3082\u751f\u307e\u308c\u308b\u306e\u3067\u3059\u3002<\/p>\n<p><strong>\u30c7\u30fc\u30bf\u3068 AI \u306e\u6d3b\u7528\u3067\u9867\u5ba2\u306e\u7406\u89e3\u3092\u9ad8\u3081\u3001\u4e88\u6e2c\u306e\u7cbe\u5ea6\u3092\u4e0a\u3052\u308b<\/strong><\/p>\n<p>\u30b3\u30f3\u30bf\u30af\u30c8\u30bb\u30f3\u30bf\u30fc\u306b\u96c6\u307e\u308b\u9867\u5ba2\u306e\u884c\u52d5\u3092\u5206\u6790\u3059\u308c\u3070\u3001\u4eca\u5f8c\u3092\u4e88\u6e2c\u3057\u3001\u5148\u56de\u308a\u3057\u305f\u5bfe\u5fdc\u3092\u884c\u3046\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002\u305d\u308c\u306b\u3088\u308a\u89e3\u7d04\u30ea\u30b9\u30af\u3092\u6e1b\u3089\u3057\u305f\u308a\u3001\u30a2\u30c3\u30d7\u30bb\u30eb\u3084\u30af\u30ed\u30b9\u30bb\u30eb\u3067\u9867\u5ba2\u3068\u306e\u95a2\u4fc2\u6027\u304c\u3088\u308a\u826f\u597d\u306a\u3082\u306e\u3068\u306a\u308c\u3070\u3001LTV \u3082\u6539\u5584\u3057\u3066\u3044\u304f\u3067\u3057\u3087\u3046\u3002<br \/>\n\u305d\u306e\u305f\u3081\u306b\u306f\u3001\u9867\u5ba2\u306e\u6b32\u3057\u3044\u30c7\u30fc\u30bf\u3092\u53d6\u5f97\u3067\u304d\u308b\u30b7\u30b9\u30c6\u30e0\u3067\u3042\u308b\u304b\u3082\u91cd\u8981\u3067\u3059\u3002<\/p>\n<p>&nbsp;<\/p>\n<h2><strong><a id=\"link06\"><\/a>\u696d\u754c\u5225\u3001LTV \u306e\u6539\u5584\u4e8b\u4f8b<\/strong><\/h2>\n<h3><strong>\u3010\u91d1\u878d\u30fb\u9280\u884c\u3011NPS \u306e\u6539\u5584\u3068\u30a4\u30f3\u30d5\u30e9\u30b3\u30b9\u30c8\u306e\u524a\u6e1b<\/strong><\/h3>\n<p>Westpac \u30cb\u30e5\u30fc\u30b8\u30fc\u30e9\u30f3\u30c9[\/vc_column_text][vc_single_image image=&#8221;579274&#8243; css=&#8221;&#8221;][vc_column_text css=&#8221;&#8221;]Westpac \u30cb\u30e5\u30fc\u30b8\u30fc\u30e9\u30f3\u30c9\u306f\u3001Genesys \u3078\u306e\u79fb\u884c\u306b\u3088\u308a 39 \u62e0\u70b9\u306e\u30b3\u30f3\u30bf\u30af\u30c8\u30bb\u30f3\u30bf\u30fc\u3092\u7d71\u5408\u3057\u3001\u96fb\u8a71\u30d5\u30ed\u30fc\u304c\u500d\u5897\u3002\u9867\u5ba2\u4f53\u9a13\u3068 NPS \u304c\u5411\u4e0a\u3057\u3001\u30a4\u30f3\u30d5\u30e9\u30b3\u30b9\u30c8\u3082\u524a\u6e1b\u3055\u308c\u307e\u3057\u305f\u3002\u3053\u308c\u306b\u3088\u308a\u5bfe\u5fdc\u54c1\u8cea\u3068\u52b9\u7387\u304c\u5411\u4e0a\u3057\u3001\u9867\u5ba2\u6e80\u8db3\u30fb\u7d99\u7d9a\u7387\u304c\u6539\u5584\u3002\u7d50\u679c\u3068\u3057\u3066 LTV \uff08\u9867\u5ba2\u751f\u6daf\u4fa1\u5024\uff09\u306e\u6700\u5927\u5316\u306b\u3064\u306a\u304c\u3063\u3066\u3044\u307e\u3059\u3002<\/p>\n<p><a class=\"text-18\" href=\"https:\/\/www.genesys.com\/ja-jp\/customer-stories\/westpac_nz\">https:\/\/www.genesys.com\/ja-jp\/customer-stories\/westpac_nz<\/a><\/p>\n<h3><strong>\u3010\u4fdd\u967a\u3011 \u30b3\u30fc\u30eb\u306e 80 %\u306b 30 \u79d2\u4ee5\u5185\u306b\u5fdc\u7b54<\/strong><\/h3>\n<p>Aioi Nissay Dowa Insurance Australia\uff08ADICA\uff09[\/vc_column_text][vc_single_image image=&#8221;579276&#8243; css=&#8221;&#8221;][vc_column_text css=&#8221;&#8221;]ADICA \u306f Genesys Cloud \u3078\u306e\u79fb\u884c\u306b\u3088\u308a\u3001\u30aa\u30e0\u30cb\u30c1\u30e3\u30cd\u30eb\u5bfe\u5fdc\u3068\u696d\u52d9\u52b9\u7387\u306e\u5411\u4e0a\u3092\u5b9f\u73fe\u3002\u30b3\u30fc\u30eb\u653e\u68c4\u7387\u304c 75 \uff05\u6e1b\u3001\u30b3\u30fc\u30eb\u306e 80 %\u306b 30 \u79d2\u4ee5\u5185\u306b\u5fdc\u7b54\u304c\u53ef\u80fd\u3068\u306a\u308b\u306a\u3069\u30b5\u30fc\u30d3\u30b9\u30ec\u30d9\u30eb\u304c\u5411\u4e0a\u3057\u3001\u9867\u5ba2\u6e80\u8db3\u5ea6\u3068 NPS \u304c\u6539\u5584\u3002\u30aa\u30da\u30ec\u30fc\u30bf\u30fc\u306e\u751f\u7523\u6027\u5411\u4e0a\u3068\u8077\u52d9\u9593\u306e\u6700\u9069\u914d\u7f6e\u306b\u3088\u308a\u30b3\u30b9\u30c8\u3082\u524a\u6e1b\u3055\u308c\u3001\u707d\u5bb3\u6642\u3084\u30ea\u30e2\u30fc\u30c8\u52e4\u52d9\u306b\u3082\u67d4\u8edf\u306b\u5bfe\u5fdc\u53ef\u80fd\u306b\u3002\u30b3\u30fc\u30eb\u30bb\u30f3\u30bf\u30fc\u306e\u6539\u5584\u306f LTV \u5411\u4e0a\u306b\u8ca2\u732e\u3057\u3066\u3044\u308b\u3068\u63a8\u6e2c\u3055\u308c\u307e\u3059\u3002<\/p>\n<p><a class=\"text-18\" href=\"https:\/\/www.genesys.com\/ja-jp\/customer-stories\/aioi-nissay-dowa-insurance\">https:\/\/www.genesys.com\/ja-jp\/customer-stories\/aioi-nissay-dowa-insurance<\/a><\/p>\n<p>\u3053\u3061\u3089\u306e eBook \u3092\u30c0\u30a6\u30f3\u30ed\u30fc\u30c9\u3057\u3066\u3001\u30ea\u30c6\u30fc\u30eb\u9280\u884c\u3084\u4fe1\u7528\u7d44\u5408\u306a\u3069\u306e 5 \u884c\u306e\u30b0\u30ed\u30fc\u30d0\u30eb\u306a\u91d1\u878d\u30b5\u30fc\u30d3\u30b9\u696d\u304c Genesys \u3092\u6d3b\u7528\u3057\u3066\u9867\u5ba2\u6e80\u8db3\u5ea6\u3068\u30ed\u30a4\u30e4\u30eb\u30c6\u30a3\u30fc\u3092\u9ad8\u3081\u3001\u751f\u7523\u6027\u3092\u5411\u4e0a\u3055\u305b\u3001\u30b5\u30fc\u30d3\u30b9\u30b3\u30b9\u30c8\u3092\u524a\u6e1b\u3057\u3066\u3044\u308b\u65b9\u6cd5\u3092\u3054\u78ba\u8a8d\u304f\u3060\u3055\u3044\u3002<\/p>\n<p><strong>\uff1e<a class=\"text-20 text-22\" href=\"https:\/\/www.genesys.com\/ja-jp\/resources\/cx-in-banking\">\u9280\u884c\u696d\u754c\u306b\u304a\u3051\u308b\u512a\u308c\u305f CX \u306e 5 \u3064\u306e\u4e8b\u4f8b<\/a><\/strong><\/p>\n<h3><strong>\u3010\u6d41\u901a\u30fb\u5c0f\u58f2\u3011 \u300c\u30b5\u30fc\u30d3\u30b9\u65b9\u7a0b\u5f0f\u300d\u3067 CX \u306e\u6700\u5927\u5316<\/strong><\/h3>\n<p>\u30a2\u30b9\u30af\u30eb\u682a\u5f0f\u4f1a\u793e<\/p>\n<p>\u30a2\u30b9\u30af\u30eb\u306f\u30b3\u30f3\u30bf\u30af\u30c8\u30bb\u30f3\u30bf\u30fc\u3092 Genesys Cloud \u3078\u79fb\u884c\u3057\u3001\u5728\u5b85\u5316\u30fb\u30aa\u30e0\u30cb\u30c1\u30e3\u30cd\u30eb\u5bfe\u5fdc\u30fb Salesforce \u9023\u643a\u306a\u3069\u3092\u5b9f\u73fe\u3002\u6700\u65b0\u6280\u8853\u3078\u306e\u81ea\u52d5\u5bfe\u5fdc\u3084\u30ec\u30dd\u30fc\u30c8\u6a5f\u80fd\u306e\u5f37\u5316\u306b\u3088\u308a CX \u3092\u5411\u4e0a\u3055\u305b\u307e\u3057\u305f\u3002\u81ea\u793e\u7406\u5ff5\u300c+1 \u30de\u30a4\u30f3\u30c9\uff08\u57fa\u672c\u3092\u3057\u3063\u304b\u308a\u7dad\u6301\u3057\u3001\u305d\u3053\u306b\u4f55\u304b 1 \u3064\u52a0\u3048\u308c\u3070\u3001\u304a\u5ba2\u69d8\u306e\u5927\u304d\u306a\u4fe1\u983c\u3092\u5f97\u3089\u308c\u308b\uff09\u300d\u306b\u57fa\u3065\u304f\u30b5\u30fc\u30d3\u30b9\u5f37\u5316\u304c\u9867\u5ba2\u6e80\u8db3\u3092\u4fc3\u3057\u3001\u4fe1\u983c\u95a2\u4fc2\u306e\u6df1\u5316\u306b\u3088\u308b\u7d99\u7d9a\u8cfc\u5165\u3092\u4fc3\u9032\u3057\u3066\u3044\u307e\u3059\u3002<\/p>\n<p><a class=\"text-18\" href=\"https:\/\/www.genesys.com\/ja-jp\/customer-stories\/askul\">https:\/\/www.genesys.com\/ja-jp\/customer-stories\/askul<\/a><\/p>\n<p>\u3053\u3061\u3089\u306e eBook \u3067\u306f\u3001Genesys Cloud \u3092\u6d3b\u7528\u3059\u308b\u3053\u3068\u3067\u696d\u754c\u306e\u8ab2\u984c\u3092\u30c1\u30e3\u30f3\u30b9\u306b\u5909\u3048\u3066\u3044\u308b\u5927\u624b\u5c0f\u58f2\u4f01\u696d\u306e 5 \u3064\u306e\u4e8b\u4f8b\u3092\u3054\u7d39\u4ecb\u3057\u307e\u3059\u3002\u305c\u3072\u3054\u6d3b\u7528\u304f\u3060\u3055\u3044\u3002[\/vc_column_text][vc_single_image image=&#8221;579277&#8243; css=&#8221;&#8221;][vc_column_text css=&#8221;&#8221;]<strong>\uff1e<a class=\"text-22\" href=\"https:\/\/www.genesys.com\/ja-jp\/resources\/five-ways-retailers-can-increase-loyalty-and-efficiency\">\u5c0f\u58f2\u4f01\u696d\u304c\u30ed\u30a4\u30e4\u30eb\u30c6\u30a3\u30fc\u3068\u52b9\u7387\u3092\u9ad8\u3081\u308b 5 \u3064\u306e\u65b9\u6cd5<\/a><\/strong><\/p>\n<h3><strong>\u3010\u30b0\u30ed\u30fc\u30d0\u30eb\u3011\u9867\u5ba2\u3068\u751f\u6daf\u306b\u308f\u305f\u308a\u826f\u597d\u306a\u95a2\u4fc2\u3092\u7bc9\u304f<\/strong><\/h3>\n<p>\u30ad\u30e3\u30bb\u30a4\u30d1\u30b7\u30d5\u30a3\u30c3\u30af\u822a\u7a7a<\/p>\n<p>\u30ad\u30e3\u30bb\u30a4\u30d1\u30b7\u30d5\u30a3\u30c3\u30af\u822a\u7a7a\u306f\u3001Genesys Cloud \u3092\u5c0e\u5165\u3057\u3001Google Cloud Dialogflow \u3092\u4f7f\u7528\u3057\u305f\u97f3\u58f0\u30dc\u30c3\u30c8\u3092\u7d71\u5408\u3002\u8907\u6570\u30c1\u30e3\u30cd\u30eb\u3092\u7d71\u5408\u3057\u305f CX \u57fa\u76e4\u3092\u69cb\u7bc9\u3002\u30aa\u30da\u30ec\u30fc\u30bf\u30fc\u751f\u7523\u6027 89 \uff05\u5411\u4e0a\u3001\u30b3\u30b9\u30c8 37 \uff05\u524a\u6e1b\u3001\u30c7\u30b8\u30bf\u30eb\u63a5\u70b9 16 \u30dd\u30a4\u30f3\u30c8\u5897\u306b\u3088\u308a\u3001\u5fdc\u5bfe\u52b9\u7387\u3068\u9867\u5ba2\u6e80\u8db3\u304c\u5411\u4e0a\u3002\u4e00\u8cab\u3057\u305f\u30a8\u30af\u30b9\u30da\u30ea\u30a8\u30f3\u30b9\u3068\u30d1\u30fc\u30bd\u30ca\u30e9\u30a4\u30ba\u5bfe\u5fdc\u3067\u9577\u671f\u7684\u306a\u4fe1\u983c\u95a2\u4fc2\u3092\u80b2\u307f\u3001LTV \u5411\u4e0a\u306b\u8ca2\u732e\u3057\u3066\u3044\u307e\u3059\u3002<\/p>\n<p><a class=\"text-18\" href=\"https:\/\/www.genesys.com\/ja-jp\/customer-stories\/cathay-pacific\">https:\/\/www.genesys.com\/ja-jp\/customer-stories\/cathay-pacific<\/a><\/p>\n<p>\u3053\u3061\u3089\u306e\u30ec\u30dd\u30fc\u30c8\u306f\u3001\u30c7\u30b8\u30bf\u30eb\u30c8\u30e9\u30f3\u30b9\u30d5\u30a9\u30fc\u30e1\u30fc\u30b7\u30e7\u30f3\uff08 DX \uff09\u3001\u30d1\u30fc\u30bd\u30ca\u30e9\u30a4\u30bc\u30fc\u30b7\u30e7\u30f3\u306e\u62e1\u5927\u3001\u9867\u5ba2\u30ed\u30a4\u30e4\u30eb\u30c6\u30a3\u306e\u5f37\u5316\u306a\u3069\u3001\u672c\u30ec\u30dd\u30fc\u30c8\u306e\u8abf\u67fb\u7d50\u679c\u306f\u8cb4\u793e\u306e\u6226\u7565\u3068\u6295\u8cc7\u306e\u6307\u91dd\u3068\u306a\u308a\u307e\u3059\u3002\u5408\u308f\u305b\u3066\u304a\u8aad\u307f\u304f\u3060\u3055\u3044\u3002<\/p>\n<p><strong class=\"text-22\">\uff1e<\/strong><a href=\"https:\/\/www.genesys.com\/ja-jp\/resources\/state-of-cx-asia-pacific\"><strong class=\"text-22\">\u30ab\u30b9\u30bf\u30de\u30fc\u30a8\u30af\u30b9\u30da\u30ea\u30a8\u30f3\u30b9\u306e\u73fe\u72b6\u306b\u95a2\u3059\u308b\u30ec\u30dd\u30fc\u30c8\u00a0 ~\u30a2\u30b8\u30a2\u592a\u5e73\u6d0b\u5730\u57df\u306e\u4e3b\u306a\u8abf\u67fb\u7d50\u679c<\/strong><br \/>\n<\/a><\/p>\n<p>&nbsp;<\/p>\n<h2><strong><a id=\"link07\"><\/a>AI \u3092\u6d3b\u7528\u3057\u3001\u65b0\u305f\u306a\u30d3\u30b8\u30cd\u30b9\u306e\u5275\u51fa\u3092<\/strong><\/h2>\n<p>LTV \u306e\u6539\u5584\u306f\u3001\u9867\u5ba2\u4f53\u9a13\u306e\u6700\u5927\u5316\u3060\u3051\u3067\u306a\u304f\u3001\u30c7\u30fc\u30bf\u306b\u57fa\u3065\u304f\u65b0\u3057\u3044\u30d3\u30b8\u30cd\u30b9\u30e2\u30c7\u30eb\u306e\u69cb\u7bc9\u306e\u304d\u3063\u304b\u3051\u306b\u3082\u306a\u308a\u307e\u3059\u3002\u305d\u306e\u305f\u3081\u306b\u306f\u3001\u9867\u5ba2\u63a5\u70b9\u3067\u53ce\u96c6\u3059\u308b\u30c7\u30fc\u30bf\u304c\u975e\u5e38\u306b\u91cd\u8981\u306a\u5f79\u5272\u3092\u679c\u305f\u3057\u307e\u3059\u3002<br \/>\n\u5168\u4e16\u754c\u306e\u30ab\u30b9\u30bf\u30de\u30fc\u30b5\u30dd\u30fc\u30c8\u30bb\u30f3\u30bf\u30fc\u3067\u63a1\u7528\u3055\u308c\u3066\u3044\u308b\u3001AI \u642d\u8f09\u306e\u30b3\u30fc\u30eb\u30bb\u30f3\u30bf\u30fc\u30b7\u30b9\u30c6\u30e0 Genesys Cloud \u3092\u6d3b\u7528\u3059\u308c\u3070\u3001\u9867\u5ba2\u7406\u89e3\u3068\u5bfe\u5fdc\u306e\u9ad8\u5ea6\u5316\u304c\u9032\u307f\u3001\u6301\u7d9a\u53ef\u80fd\u306a\u6210\u9577\u304c\u5b9f\u73fe\u3067\u304d\u307e\u3059\u3002LTV \u6539\u5584\u3092 CX \u306e\u89b3\u70b9\u304b\u3089\u9032\u3081\u3066\u307f\u307e\u305b\u3093\u304b\uff1f<\/p>\n<p><strong class=\"text-22\">\u53c2\u8003\uff1aAI \u6642\u4ee3\u306e\u30ab\u30b9\u30bf\u30de\u30fc\u30a8\u30af\u30b9\u30da\u30ea\u30a8\u30f3\u30b9<\/strong><br \/>\n<a class=\"text-18\" href=\"https:\/\/www.genesys.com\/ja-jp\/resources\/customer-experience-in-the-age-of-ai\">https:\/\/www.genesys.com\/ja-jp\/resources\/customer-experience-in-the-age-of-ai<\/a>[\/vc_column_text][\/vc_column][\/vc_row][\/vc_section]<\/p>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>[vc_section full_width=&#8221;stretch_row&#8221;][vc_row][vc_column][vc_column_text css=&#8221;&#8221;]LTV \u3068\u306f  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