{"id":576838,"date":"2025-06-13T03:00:54","date_gmt":"2025-06-13T10:00:54","guid":{"rendered":"https:\/\/www.genesys.com\/blog\/post\/e-%e3%82%b3%e3%83%9e%e3%83%bc%e3%82%b9%e3%81%ae%e3%82%ab%e3%82%b9%e3%82%bf%e3%83%9e%e3%83%bc%e3%82%b8%e3%83%a3%e3%83%bc%e3%83%8b%e3%83%bc%ef%bc%9a2025-%e5%b9%b4%e3%81%ae%e3%83%99%e3%82%b9%e3%83%88"},"modified":"2025-07-24T22:07:19","modified_gmt":"2025-07-25T05:07:19","slug":"the-ecommerce-customer-journey-best-practices-for-2025","status":"publish","type":"blog","link":"https:\/\/www.genesys.com\/ja-jp\/blog\/post\/the-ecommerce-customer-journey-best-practices-for-2025","title":{"rendered":"EC\u30ab\u30b9\u30bf\u30de\u30fc\u30b8\u30e3\u30fc\u30cb\u30fc\u6700\u9069\u5316\u306e\u30d9\u30b9\u30c8\u30d7\u30e9\u30af\u30c6\u30a3\u30b9\u89e3\u8aac 2025"},"content":{"rendered":"<div class=\"wpb-content-wrapper\"><p>[vc_row][vc_column][vc_column_text css=&#8221;&#8221;]\u9032\u5316\u3092\u7d9a\u3051\u308be\u30b3\u30de\u30fc\u30b9\uff08EC\uff09\u306e\u4e16\u754c\u3067\u306f\u3001\u7af6\u4e89\u529b\u3092\u7dad\u6301\u3057\u6301\u7d9a\u7684\u306a\u6210\u9577\u3092\u5b9f\u73fe\u3059\u308b\u305f\u3081\u306b\u3001\u30ab\u30b9\u30bf\u30de\u30fc\u30b8\u30e3\u30fc\u30cb\u30fc\u306e\u7406\u89e3\u304c\u6b20\u304b\u305b\u307e\u305b\u3093\u3002\u30c7\u30b8\u30bf\u30eb\u74b0\u5883\u3084\u30c6\u30af\u30ce\u30ed\u30b8\u30fc\u306e\u9032\u5316\u306b\u3088\u308a\u3001\u6d88\u8cbb\u8005\u306e\u884c\u52d5\u3084\u671f\u5f85\u3082\u6025\u901f\u306b\u5909\u5316\u3057\u3066\u3044\u307e\u3059\u3002\u8907\u6570\u30c1\u30e3\u30cd\u30eb\u306b\u308f\u305f\u308b\u30a4\u30f3\u30bf\u30e9\u30af\u30b7\u30e7\u30f3\u306f\u307e\u3059\u307e\u3059\u8907\u96d1\u5316\u3059\u308b\u4e00\u65b9\u3067\u3001\u6d88\u8cbb\u8005\u306f\u30b7\u30fc\u30e0\u30ec\u30b9\u3067\u9ad8\u5ea6\u306b\u30d1\u30fc\u30bd\u30ca\u30e9\u30a4\u30ba\u3055\u308c\u305f\u4f53\u9a13\u3092\u6c42\u3081\u3066\u3044\u307e\u3059\u3002\u672c\u30d6\u30ed\u30b0\u3067\u306f\u3001EC\u4f01\u696d\u304c\u30ab\u30b9\u30bf\u30de\u30fc\u30b8\u30e3\u30fc\u30cb\u30fc\u3092\u6700\u9069\u5316\u3057\u3001\u5909\u5316\u3059\u308b\u30cb\u30fc\u30ba\u306b\u5fdc\u3048\u308b\u3053\u3068\u3067\u8cfc\u8cb7\u7387\u3092\u9ad8\u3081\u308b\u305f\u3081\u306e\u30d9\u30b9\u30c8\u30d7\u30e9\u30af\u30c6\u30a3\u30b9\u3092\u3054\u7d39\u4ecb\u3057\u307e\u3059\u3002<\/p>\n<ul>\u76ee\u6b21<\/p>\n<li><a href=\"#ec-journey-2025\">EC\u306e\u30ab\u30b9\u30bf\u30de\u30fc\u30b8\u30e3\u30fc\u30cb\u30fc\u306f 2025 \u5e74\u3069\u3046\u5909\u308f\u308b\u306e\u304b<\/a><\/li>\n<li><a href=\"#online-behavior\">\u30aa\u30f3\u30e9\u30a4\u30f3\u9867\u5ba2\u306e\u884c\u52d5\u628a\u63e1<\/a><\/li>\n<li><a href=\"#touchpoints\">\u6700\u5148\u7aef\u306e e \u30b3\u30de\u30fc\u30b9\u30a8\u30af\u30b9\u30da\u30ea\u30a8\u30f3\u30b9\u306b\u304a\u3051\u308b\u91cd\u8981\u306a\u30bf\u30c3\u30c1\u30dd\u30a4\u30f3\u30c8\u3068\u306f<\/a><\/li>\n<li><a href=\"#loyalty-advocacy\">\u30ab\u30b9\u30bf\u30de\u30fc\u30ed\u30a4\u30e4\u30eb\u30c6\u30a3\u30fc\u3068\u30a2\u30c9\u30dc\u30ab\u30b7\u30fc\u306e\u69cb\u7bc9<\/a><\/li>\n<li><a href=\"#journey-data\">\u30ab\u30b9\u30bf\u30de\u30fc\u30b8\u30e3\u30fc\u30cb\u30fc\u306e\u30c7\u30fc\u30bf\u3067\u6210\u9577\u3092\u4fc3\u9032<\/a><\/li>\n<li><a href=\"#best-practices\">\u30d9\u30b9\u30c8\u30d7\u30e9\u30af\u30c6\u30a3\u30b9\u304c\u3082\u305f\u3089\u3059\u6210\u679c\u306e\u5411\u4e0a<\/a><\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<h2 id=\"ec-journey-2025\" style=\"font-size: 1.75rem;\">EC\u306e\u30ab\u30b9\u30bf\u30de\u30fc\u30b8\u30e3\u30fc\u30cb\u30fc\u306f 2025 \u5e74\u3069\u3046\u5909\u308f\u308b\u306e\u304b<\/h2>\n<p>e\u30b3\u30de\u30fc\u30b9\uff08EC\uff09\u306b\u304a\u3051\u308b\u30ab\u30b9\u30bf\u30de\u30fc\u30b8\u30e3\u30fc\u30cb\u30fc\u306f\u3001\u3082\u306f\u3084\u5358\u7d14\u306a\u30d7\u30ed\u30bb\u30b9\u3067\u306f\u3042\u308a\u307e\u305b\u3093\u3002\u73fe\u4ee3\u306e\u6d88\u8cbb\u8005\u306f\u3001\u8cfc\u5165\u3092\u6c7a\u5b9a\u3059\u308b\u307e\u3067\u306b\u30aa\u30f3\u30e9\u30a4\u30f3\u3068\u30aa\u30d5\u30e9\u30a4\u30f3\u306e\u4e21\u65b9\u3067\u8907\u6570\u306e\u30bf\u30c3\u30c1\u30dd\u30a4\u30f3\u30c8\u3092\u7d4c\u7531\u3057\u3001\u30d6\u30e9\u30f3\u30c9\u3068\u63a5\u70b9\u3092\u6301\u3063\u3066\u3044\u307e\u3059\u3002\u3053\u306e\u904e\u7a0b\u3067\u30dd\u30b8\u30c6\u30a3\u30d6\u306a\u4f53\u9a13\u3092\u63d0\u4f9b\u3059\u308b\u3053\u3068\u306f\u3001\u30d6\u30e9\u30f3\u30c9\u30ed\u30a4\u30e4\u30eb\u30c6\u30a3\u30fc\u306e\u69cb\u7bc9\u306b\u4e0d\u53ef\u6b20\u3067\u3059\u3002<\/p>\n<p><img decoding=\"async\" class=\"wp-image-585253 alignleft\" src=\"https:\/\/www.genesys.com\/media\/Email-Ebook-Genera-1080x1080-px-300x300.png\" alt=\"\" width=\"212\" height=\"212\" srcset=\"https:\/\/www.genesys.com\/media\/Email-Ebook-Genera-1080x1080-px-300x300.png 300w, https:\/\/www.genesys.com\/media\/Email-Ebook-Genera-1080x1080-px-144x144.png 144w, https:\/\/www.genesys.com\/media\/Email-Ebook-Genera-1080x1080-px.png 1080w\" sizes=\"(max-width: 212px) 100vw, 212px\" \/><\/p>\n<p>&nbsp;<\/p>\n<p style=\"text-align: left;\">Genesys Cloud\u306e\u30ec\u30dd\u30fc\u30c8\u300c\u30a8\u30af\u30b9\u30da\u30ea\u30a8\u30f3\u30b9\u306e\u4e16\u4ee3\u9593\u30ae\u30e3\u30c3\u30d7\u300d\u3067\u306f\u3001\u4e16\u754c\u306e\u6d88\u8cbb\u8005\u306e60\uff05\u304c\u3001\u96fb\u8a71\u30fbE\u30e1\u30fc\u30eb\u30fb\u30c1\u30e3\u30c3\u30c8\u306a\u3069\u8907\u6570\u30c1\u30e3\u30cd\u30eb\u9593\u3092\u30b7\u30fc\u30e0\u30ec\u30b9\u306b\u79fb\u884c\u3067\u304d\u308b\u3053\u3068\u304c\u3001\u30b5\u30fc\u30d3\u30b9\u30a4\u30f3\u30bf\u30e9\u30af\u30b7\u30e7\u30f3\u306b\u304a\u3051\u308b\u6700\u3082\u91cd\u8981\u306a\u8981\u7d20\u306e\u4e00\u3064\u3067\u3042\u308b\u3068\u56de\u7b54\u3057\u3066\u3044\u307e\u3059\u3002<\/p>\n<p style=\"text-align: left;\"><button style=\"background-color: #ff451a; padding: 9px 15px; border: none; border-radius: 5px; cursor: pointer; font-size: 16px; text-align: center;\"><a style=\"color: white; text-decoration: none; display: inline-block; width: 100%;\" href=\"https:\/\/www.genesys.com\/ja-jp\/resources\/generationaldynamics\">\u4eca\u3059\u3050\u30ec\u30dd\u30fc\u30c8\u3092\u30c1\u30a7\u30c3\u30af<br \/>\n<\/a><br \/>\n<\/button><\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>\u9032\u5316\u3057\u7d9a\u3051\u308b\u30ab\u30b9\u30bf\u30de\u30fc\u30b8\u30e3\u30fc\u30cb\u30fc\u3092\u7406\u89e3\u3057\u3001\u67d4\u8edf\u306b\u9069\u5fdc\u3059\u308b\u3053\u3068\u306b\u3088\u308a\u3001\u4f01\u696d\u306f2025\u5e74\u4ee5\u964d\u3082\u6301\u7d9a\u7684\u306a\u6210\u9577\u3092\u5b9f\u73fe\u3067\u304d\u307e\u3059\u3002AI\u3092\u6d3b\u7528\u3057\u305f\u30d7\u30ed\u30a2\u30af\u30c6\u30a3\u30d6\u306a\u30b5\u30fc\u30d3\u30b9\u306e\u63d0\u4f9b\u306f\u3001\u30d3\u30b8\u30cd\u30b9\u6210\u679c\u306e\u5411\u4e0a\u306b\u76f4\u7d50\u3057\u307e\u3059\u3002<\/p>\n<p><img decoding=\"async\" class=\"alignleft\" src=\"https:\/\/www.genesys.com\/media\/Genesys-Report-Cover-1235x920px-1.jpg\" alt=\"Ai\u6642\u4ee3\u306ecx\u5411\u4e0a\" width=\"209\" height=\"155\" \/><\/p>\n<p>\u300cAI\u6642\u4ee3\u306e\u30ab\u30b9\u30bf\u30de\u30fc\u30a8\u30af\u30b9\u30da\u30ea\u30a8\u30f3\u30b9\u300d\u306b\u95a2\u3059\u308b\u8abf\u67fb\u3067\u306f\u3001CX\u30ea\u30fc\u30c0\u30fc\u4f01\u696d\u306e76\uff05\u304cCX\u306e\u30d1\u30fc\u30bd\u30ca\u30e9\u30a4\u30ba\u306bAI\u3092\u6d3b\u7528\u30fb\u8a66\u9a13\u904b\u7528\u3057\u3066\u3044\u308b\u3068\u56de\u7b54\u3057\u307e\u3057\u305f\u3002\u307e\u305f\u300172\uff05\u304cAI\u304c\u5c06\u6765\u7684\u306b\u30d7\u30ed\u30a2\u30af\u30c6\u30a3\u30d6\u306a\u30b5\u30fc\u30d3\u30b9\u3092\u4fc3\u9032\u3059\u308b\u3068\u8003\u3048\u3066\u304a\u308a\u300170\uff05\u306fAI\u306e\u5c0e\u5165\u306b\u3088\u308a\u9867\u5ba2\u306e\u5171\u611f\u5ea6\u304c\u5411\u4e0a\u3057\u305f\u3068\u3057\u3066\u3044\u307e\u3059\u3002\u3053\u308c\u306f\u30ed\u30a4\u30e4\u30eb\u30c6\u30a3\u30fc\u306e\u91b8\u6210\u3068\u30ea\u30d4\u30fc\u30bf\u30fc\u306e\u7372\u5f97\u306b\u304a\u3044\u3066\u91cd\u8981\u306a\u8981\u7d20\u3067\u3059\u3002<\/p>\n<p style=\"text-align: left;\"><button style=\"background-color: #ff451a; padding: 9px 15px; border: none; border-radius: 5px; cursor: pointer; font-size: 16px; text-align: center;\"><a style=\"color: white; text-decoration: none; display: inline-block; width: 100%;\" href=\"https:\/\/www.genesys.com\/ja-jp\/resources\/customer-experience-in-the-age-of-ai\">\u4eca\u3059\u3050\u30ec\u30dd\u30fc\u30c8\u3092\u30c1\u30a7\u30c3\u30af<br \/>\n<\/a><\/button><\/p>\n<p>&nbsp;<\/p>\n<h2 id=\"online-behavior\" style=\"font-size: 1.75rem;\">\u30aa\u30f3\u30e9\u30a4\u30f3\u9867\u5ba2\u306e\u884c\u52d5\u628a\u63e1<\/h2>\n<p>\u304b\u3064\u3066\u306ee\u30b3\u30de\u30fc\u30b9\u306f\u3001EC\u30b5\u30a4\u30c8\u3092\u95b2\u89a7\u3057\u3066\u8cfc\u5165\u3059\u308b\u3060\u3051\u306e\u30b7\u30f3\u30d7\u30eb\u306a\u30d7\u30ed\u30bb\u30b9\u3067\u3057\u305f\u3002\u73fe\u5728\u3067\u306f\u3001\u30bd\u30fc\u30b7\u30e3\u30eb\u30e1\u30c7\u30a3\u30a2\u3001\u4eba\u5de5\u77e5\u80fd\uff08AI\uff09\u3001\u97f3\u58f0\u691c\u7d22\u3001\u30e2\u30d0\u30a4\u30eb\u30d5\u30a1\u30fc\u30b9\u30c8\u4f53\u9a13\u306a\u3069\u3001\u591a\u69d8\u306a\u8981\u56e0\u306e\u5f71\u97ff\u3092\u53d7\u3051\u308b\u6d41\u52d5\u7684\u306a\u30d7\u30ed\u30bb\u30b9\u3078\u3068\u9032\u5316\u3057\u3066\u3044\u307e\u3059\u3002<\/p>\n<p>2025 \u5e74\u3082\u5f15\u304d\u7d9a\u304d\u3001\u6d88\u8cbb\u8005\u306f\u3042\u3089\u3086\u308b\u30d7\u30e9\u30c3\u30c8\u30d5\u30a9\u30fc\u30e0\u3067\u5229\u4fbf\u6027\u3001\u30d1\u30fc\u30bd\u30ca\u30e9\u30a4\u30bc\u30fc\u30b7\u30e7\u30f3\u3001\u30b7\u30fc\u30e0\u30ec\u30b9\u306a\u4f53\u9a13\u3092\u6c42\u3081\u308b\u3067\u3057\u3087\u3046\u3002\u30e2\u30d0\u30a4\u30eb\u30c7\u30d0\u30a4\u30b9\u304c\u30b7\u30e7\u30c3\u30d4\u30f3\u30b0\u306e\u4e2d\u5fc3\u3068\u306a\u308a\u3001\u30e2\u30d0\u30a4\u30eb\u5411\u3051\u306b\u6700\u9069\u5316\u3055\u308c\u305f Web \u30b5\u30a4\u30c8\u3001\u30a2\u30d7\u30ea\u3001\u30bd\u30fc\u30b7\u30e3\u30eb\u30e1\u30c7\u30a3\u30a2\u306e\u9023\u643a\u304c\u3055\u3089\u306b\u6c42\u3081\u3089\u308c\u307e\u3059\u3002<\/p>\n<p>\u3055\u3089\u306b\u3001<a href=\"https:\/\/www.genesys.com\/ja-jp\/capabilities\/chatbots\">\u30d0\u30fc\u30c1\u30e3\u30eb\u30a8\u30fc\u30b8\u30a7\u30f3\u30c8<\/a>\uff08\u30e9\u30a4\u30d6\u30c1\u30e3\u30c3\u30c8\u3084AI\u30d9\u30fc\u30b9\u306e\u30dc\u30c3\u30c8\u306a\u3069\uff09\u3001\u30d3\u30c7\u30aa\u901a\u8a71\u306b\u3088\u308b\u30b8\u30e3\u30fc\u30cb\u30fc\u30ca\u30d3\u30b2\u30fc\u30b7\u30e7\u30f3\u304c\u3001\u8fc5\u901f\u306a\u914d\u9001\u3084\u30ea\u30a2\u30eb\u30bf\u30a4\u30e0\u306e\u30ab\u30b9\u30bf\u30de\u30fc\u30b5\u30fc\u30d3\u30b9\u3092\u5b9f\u73fe\u3057\u307e\u3059\u3002\u3053\u3046\u3057\u305f\u9867\u5ba2\u4f53\u9a13\u5168\u4f53\u3092\u7d71\u5408\u7684\u306b\u7ba1\u7406\u3059\u308b\u3053\u3068\u306f\u3001e\u30b3\u30de\u30fc\u30b9\u6226\u7565\u306b\u304a\u3051\u308b\u4e2d\u6838\u7684\u306a\u8981\u7d20\u3068\u306a\u308a\u307e\u3059\u3002<br \/>\n&nbsp;<\/p>\n<h2 id=\"touchpoints\" style=\"font-size: 1.75rem;\">\u6700\u5148\u7aef\u306e e\u30b3\u30de\u30fc\u30b9(ec)\u30a8\u30af\u30b9\u30da\u30ea\u30a8\u30f3\u30b9\u306b\u304a\u3051\u308b\u91cd\u8981\u306a\u30bf\u30c3\u30c1\u30dd\u30a4\u30f3\u30c8\u3068\u306f<\/h2>\n<p><img decoding=\"async\" class=\"wp-image-509815 \" src=\"https:\/\/www.genesys.com\/media\/AdobeStock_478093933-1260x840.jpeg\" alt=\"\" width=\"498\" height=\"332\" srcset=\"https:\/\/www.genesys.com\/media\/AdobeStock_478093933-1260x840.jpeg 1260w, https:\/\/www.genesys.com\/media\/AdobeStock_478093933-300x200.jpeg 300w, https:\/\/www.genesys.com\/media\/AdobeStock_478093933-216x144.jpeg 216w, https:\/\/www.genesys.com\/media\/AdobeStock_478093933-scaled.jpeg 1440w\" sizes=\"(max-width: 498px) 100vw, 498px\" \/><\/p>\n<p>\u6700\u5148\u7aef\u306ee\u30b3\u30de\u30fc\u30b9\u306b\u304a\u3051\u308b\u30ab\u30b9\u30bf\u30de\u30fc\u30b8\u30e3\u30fc\u30cb\u30fc\u306f\u3001\u8907\u6570\u306e\u91cd\u8981\u306a\u30bf\u30c3\u30c1\u30dd\u30a4\u30f3\u30c8\u3067\u69cb\u6210\u3055\u308c\u3066\u3044\u307e\u3059\u3002\u9867\u5ba2\u304c\u30b9\u30e0\u30fc\u30ba\u304b\u3064\u30b7\u30fc\u30e0\u30ec\u30b9\u306b\u30dd\u30a4\u30f3\u30c8\u304b\u3089\u30dd\u30a4\u30f3\u30c8\u3078\u3068\u79fb\u52d5\u3067\u304d\u308b\u3088\u3046\u3001\u305d\u308c\u305e\u308c\u306e\u30bf\u30c3\u30c1\u30dd\u30a4\u30f3\u30c8\u306f\u6700\u9069\u5316\u3055\u308c\u3066\u3044\u308b\u5fc5\u8981\u304c\u3042\u308a\u307e\u3059\u3002\u4ee5\u4e0b\u306b\u3001\u5404\u30bf\u30c3\u30c1\u30dd\u30a4\u30f3\u30c8\u3092\u898b\u3066\u3044\u304d\u307e\u3057\u3087\u3046\u3002<br \/>\n&nbsp;<\/p>\n<h3 style=\"font-size: 1.5rem;\">\u8a8d\u77e5\u3068\u60c5\u5831\u53ce\u96c6<\/h3>\n<p>\u3053\u306e\u30d5\u30a7\u30fc\u30ba\u3067\u306f\u3001\u691c\u7d22\u30a8\u30f3\u30b8\u30f3\u3084\u30bd\u30fc\u30b7\u30e3\u30eb\u30e1\u30c7\u30a3\u30a2\u3001\u30a4\u30f3\u30d5\u30eb\u30a8\u30f3\u30b5\u30fc\u306a\u3069\u3092\u901a\u3058\u3066\u3001\u9867\u5ba2\u304c\u30d6\u30e9\u30f3\u30c9\u3084\u88fd\u54c1\u3092\u8a8d\u77e5\u3057\u307e\u3059\u3002\u4f01\u696d\u306b\u3068\u3063\u3066\u91cd\u8981\u306a\u306e\u306f\u3001\u3069\u306e\u30c1\u30e3\u30cd\u30eb\u304c\u30a8\u30f3\u30b2\u30fc\u30b8\u30e1\u30f3\u30c8\u3092\u9ad8\u3081\u3066\u3044\u308b\u304b\u3001\u307e\u305f\u3001\u3069\u306e\u30e1\u30c3\u30bb\u30fc\u30b8\u304c\u30bf\u30fc\u30b2\u30c3\u30c8\u306e\u5171\u611f\u3092\u5f97\u3066\u3044\u308b\u304b\u3092\u628a\u63e1\u3059\u308b\u3053\u3068\u3067\u3059\u3002\u9867\u5ba2\u304c\u3053\u306e\u6bb5\u968e\u306b\u3068\u3069\u307e\u308b\u6642\u9593\u3084\u3001\u691c\u8a0e\u30d5\u30a7\u30fc\u30ba\u3078\u306e\u79fb\u884c\u3092\u4fc3\u3059\u8981\u56e0\u3092\u7406\u89e3\u3059\u308b\u3053\u3068\u3082\u91cd\u8981\u3067\u3059\u3002<br \/>\n&nbsp;<\/p>\n<h3 style=\"font-size: 1.5rem;\">\u691c\u8a0e\u3068\u610f\u601d\u6c7a\u5b9a<\/h3>\n<p>\u88fd\u54c1\u3092\u898b\u3064\u3051\u305f\u9867\u5ba2\u306f\u3001\u3055\u307e\u3056\u307e\u306a\u9078\u629e\u80a2\u3084\u88fd\u54c1\u306e\u7279\u5fb4\u3001\u30ec\u30d3\u30e5\u30fc\u3001\u4fa1\u683c\u306e\u6bd4\u8f03\u306a\u3069\u3092\u884c\u3044\u307e\u3059\u3002\u3053\u308c\u306f\u975e\u5e38\u306b\u91cd\u8981\u306a\u6bb5\u968e\u3067\u3042\u308a\u3001\u4f01\u696d\u306f\u3053\u306e\u30d7\u30ed\u30bb\u30b9\u3092\u5408\u7406\u5316\u3057\u3001\u9867\u5ba2\u304c\u9078\u629e\u80a2\u3092\u8a55\u4fa1\u3057\u3066\u30b9\u30e0\u30fc\u30ba\u306b\u8cfc\u5165\u3078\u9032\u3081\u308b\u3088\u3046\u30b5\u30dd\u30fc\u30c8\u3059\u308b\u5fc5\u8981\u304c\u3042\u308a\u307e\u3059\u3002<\/p>\n<p>\u8cfc\u5165\u306e\u6e96\u5099\u304c\u6574\u3063\u305f\u3089\u3001\u30b7\u30fc\u30e0\u30ec\u30b9\u3067\u30b9\u30c8\u30ec\u30b9\u306e\u306a\u3044\u30bb\u30fc\u30eb\u30b9\u30a8\u30af\u30b9\u30da\u30ea\u30a8\u30f3\u30b9\u3092\u63d0\u4f9b\u3059\u308b\u3053\u3068\u304c\u6c42\u3081\u3089\u308c\u307e\u3059\u3002\u8cfc\u5165\u624b\u7d9a\u304d\u3092\u7c21\u7d20\u5316\u30fb\u77ed\u7e2e\u3059\u308b\u3053\u3068\u306b\u3088\u308a\u3001\u30ab\u30fc\u30c8\u96e2\u8131\u7387\u3092\u6700\u5c0f\u9650\u306b\u6291\u3048\u308b\u52b9\u679c\u304c\u671f\u5f85\u3067\u304d\u307e\u3059\u3002\u9006\u306b\u3001\u3053\u306e\u6bb5\u968e\u3067\u969c\u58c1\u304c\u767a\u751f\u3059\u308b\u3068\u3001\u30ab\u30fc\u30c8\u653e\u68c4\u3084\u58f2\u4e0a\u6a5f\u4f1a\u306e\u640d\u5931\u306b\u3064\u306a\u304c\u308b\u53ef\u80fd\u6027\u304c\u3042\u308a\u307e\u3059\u3002<\/p>\n<p>\u8cfc\u5165\u60c5\u5831\u304c\u4fdd\u5b58\u3055\u308c\u3066\u3044\u308b\u65e2\u5b58\u9867\u5ba2\u306b\u306f\u3001\u30ef\u30f3\u30af\u30ea\u30c3\u30af\u3067\u306e\u30c1\u30a7\u30c3\u30af\u30a2\u30a6\u30c8\u30aa\u30d7\u30b7\u30e7\u30f3\u3092\u63d0\u4f9b\u3057\u307e\u3057\u3087\u3046\u3002\u307e\u305f\u3001\u30a2\u30ab\u30a6\u30f3\u30c8\u3092\u4f5c\u6210\u305b\u305a\u306b\u8cfc\u5165\u3067\u304d\u308b\u4ed5\u7d44\u307f\u3082\u6709\u52b9\u3067\u3059\u3002\u9032\u6357\u72b6\u6cc1\u30d0\u30fc\u3084\u30a4\u30f3\u30b8\u30b1\u30fc\u30bf\u30fc\u3092\u8868\u793a\u3059\u308b\u3053\u3068\u3067\u3001\u9867\u5ba2\u306f\u73fe\u5728\u306e\u30d7\u30ed\u30bb\u30b9\u304c\u3069\u306e\u6bb5\u968e\u306b\u3042\u308b\u304b\u3092\u628a\u63e1\u3067\u304d\u3001\u4e0d\u5b89\u306e\u8efd\u6e1b\u306b\u3064\u306a\u304c\u308a\u307e\u3059\u3002\u30c1\u30a7\u30c3\u30af\u30a2\u30a6\u30c8\u6642\u306e\u30b9\u30c8\u30ec\u30b9\u3092\u6700\u5c0f\u9650\u306b\u6291\u3048\u308b\u3053\u3068\u304c\u3001\u8cfc\u8cb7\u7387\u306e\u5411\u4e0a\u306b\u76f4\u7d50\u3057\u307e\u3059\u3002<br \/>\n&nbsp;<\/p>\n<h3 style=\"font-size: 1.5rem;\">\u8cfc\u5165\u3068\u30aa\u30f3\u30dc\u30fc\u30c7\u30a3\u30f3\u30b0<\/h3>\n<p>\u9867\u5ba2\u304c\u300c\u81ea\u5206\u306e\u30cb\u30fc\u30ba\u3092\u7406\u89e3\u3055\u308c\u3066\u3044\u308b\u300d\u3068\u611f\u3058\u305f\u3068\u304d\u3001\u8cfc\u5165\u306b\u81f3\u308b\u53ef\u80fd\u6027\u306f\u5927\u304d\u304f\u9ad8\u307e\u308a\u307e\u3059\u3002<\/p>\n<p>\u5b9f\u969b\u3001\u30d1\u30fc\u30bd\u30ca\u30e9\u30a4\u30bc\u30fc\u30b7\u30e7\u30f3\u306f\u3082\u306f\u3084\u9078\u629e\u80a2\u3067\u306f\u306a\u304f\u3001\u6b20\u304b\u305b\u306a\u3044\u8981\u7d20\u3068\u306a\u3063\u3066\u3044\u307e\u3059\u30022025\u5e74\u306b\u306f\u3001\u307b\u307c\u3059\u3079\u3066\u306e\u6d88\u8cbb\u8005\u304c\u30ab\u30b9\u30bf\u30de\u30a4\u30ba\u3055\u308c\u305f\u4f53\u9a13\u3092\u5f53\u7136\u306e\u3082\u306e\u3068\u3057\u3066\u671f\u5f85\u3059\u308b\u3088\u3046\u306b\u306a\u308b\u3067\u3057\u3087\u3046\u3002\u9867\u5ba2\u306f\u3001\u81ea\u5206\u304c\u7406\u89e3\u3055\u308c\u3001\u91cd\u8996\u3055\u308c\u3066\u3044\u308b\u3068\u611f\u3058\u305f\u3044\u306e\u3067\u3059\u3002\u30d1\u30fc\u30bd\u30ca\u30e9\u30a4\u30bc\u30fc\u30b7\u30e7\u30f3\u306e\u5177\u4f53\u4f8b\u3068\u3057\u3066\u306f\u3001\u4ee5\u4e0b\u306e\u3088\u3046\u306a\u3082\u306e\u304c\u6319\u3052\u3089\u308c\u307e\u3059\u3002<\/p>\n<ul>\n<li>\u30c7\u30fc\u30bf\u30c9\u30ea\u30d6\u30f3\u306a\u30a2\u30eb\u30b4\u30ea\u30ba\u30e0\u3092\u4f7f\u7528\u3057\u3066\u3001\u9867\u5ba2\u306e\u95b2\u89a7\u5c65\u6b74\u3084\u8cfc\u5165\u884c\u52d5\u306b\u57fa\u3065\u3044\u3066\u88fd\u54c1\u3092\u63d0\u6848\u3059\u308b\u3002<\/li>\n<li>\u30e6\u30fc\u30b6\u30fc\u306e\u50be\u5411\u3084\u4ee5\u524d\u306e\u30a4\u30f3\u30bf\u30e9\u30af\u30b7\u30e7\u30f3\u306b\u57fa\u3065\u3044\u3066\u30e9\u30f3\u30c7\u30a3\u30f3\u30b0\u30da\u30fc\u30b8\u3001\u5546\u54c1\u8aac\u660e\u3001\u5e83\u544a\u3092\u30ab\u30b9\u30bf\u30de\u30a4\u30ba\u3059\u308b\u3002<\/li>\n<li>\u88fd\u54c1\u306e\u63a8\u5968\u3001\u30d7\u30ed\u30e2\u30fc\u30b7\u30e7\u30f3\u3001\u30ab\u30fc\u30c8\u306b\u653e\u7f6e\u3055\u308c\u305f\u88fd\u54c1\u306e\u901a\u77e5\u306a\u3069\u3001\u30d1\u30fc\u30bd\u30ca\u30e9\u30a4\u30ba\u3055\u308c\u305f E \u30e1\u30fc\u30eb\u3092\u9001\u4fe1\u3059\u308b\u3002<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<h3 style=\"font-size: 1.5rem;\">\u5229\u7528\u3068\u30b5\u30fc\u30d3\u30b9<\/h3>\n<p>\u3053\u306e\u6bb5\u968e\u306f\u9577\u671f\u7684\u306a\u30ed\u30a4\u30e4\u30eb\u30c6\u30a3\u30fc\u3092\u69cb\u7bc9\u3059\u308b\u3046\u3048\u3067\u6975\u3081\u3066\u91cd\u8981\u3067\u3059\u3002\u30d6\u30e9\u30f3\u30c9\u304c\u8cfc\u5165\u30b8\u30e3\u30fc\u30cb\u30fc\u306e\u9593\u306b\u7d04\u675f\u3057\u305f\u88fd\u54c1\u3084\u30b5\u30fc\u30d3\u30b9\u306e\u4fa1\u5024\u3092\u3001\u9867\u5ba2\u306b\u78ba\u5b9f\u306b\u63d0\u4f9b\u3059\u308b\u305f\u3081\u306e\u30d7\u30ed\u30bb\u30b9\u3060\u304b\u3089\u3067\u3059\u3002<\/p>\n<p>\u30e6\u30fc\u30b6\u30fc\u306e\u30b8\u30e3\u30fc\u30cb\u30fc\u306b\u306f\u3001\u51e6\u65b9\u7b8b\u306e\u66f4\u65b0\u3001\u9001\u91d1\u3001\u901a\u52e4\u96fb\u8eca\u3067\u306e Netflix \u306e\u8996\u8074\u306a\u3069\u3001\u3055\u307e\u3056\u307e\u306a\u9867\u5ba2\u306e\u76ee\u6a19\u304c\u542b\u307e\u308c\u307e\u3059\u3002\u3069\u306e\u6642\u70b9\u3067\u3082\u3001\u9867\u5ba2\u306f\u30bf\u30a4\u30e0\u30ea\u30fc\u306a\u30b5\u30dd\u30fc\u30c8\u3068\u554f\u984c\u306e\u89e3\u6c7a\u3092\u5fc5\u8981\u3068\u3057\u3066\u3044\u308b\u53ef\u80fd\u6027\u304c\u3042\u308a\u307e\u3059\u3002\u88fd\u54c1\u3084\u30b5\u30fc\u30d3\u30b9\u306e\u4f7f\u7528\u4e2d\u306b\u53d7\u3051\u305f\u30b5\u30fc\u30d3\u30b9\u306f\u3001\u30a8\u30f3\u30b2\u30fc\u30b8\u30e1\u30f3\u30c8\u3001\u5229\u7528\u3001\u6e80\u8db3\u5ea6\u3001\u6700\u7d42\u7684\u306b\u306f\u30ab\u30b9\u30bf\u30de\u30fc\u30ea\u30c6\u30f3\u30b7\u30e7\u30f3\uff08\u9867\u5ba2\u7dad\u6301\uff09\u306a\u3069\u306e\u6307\u6a19\u306b\u5f71\u97ff\u3092\u4e0e\u3048\u307e\u3059\u3002<br \/>\n&nbsp;<\/p>\n<h3 style=\"font-size: 1.5rem;\">\u30b5\u30dd\u30fc\u30c8<\/h3>\n<p data-start=\"55\" data-end=\"212\">\u30b5\u30dd\u30fc\u30c8\u3092\u30bb\u30eb\u30d5\u30b5\u30fc\u30d3\u30b9\u306b\u79fb\u884c\u3059\u308b\u3053\u3068\u306f\u3001\u30ab\u30b9\u30bf\u30de\u30fc\u30a8\u30af\u30b9\u30da\u30ea\u30a8\u30f3\u30b9\uff08CX\uff09\u306e\u6700\u9069\u5316\u3068\u30b3\u30f3\u30bf\u30af\u30c8\u30bb\u30f3\u30bf\u30fc\/\u30b3\u30fc\u30eb\u30bb\u30f3\u30bf\u30fc\u306e\u30b3\u30b9\u30c8\u524a\u6e1b\u306b\u4e0d\u53ef\u6b20\u3067\u3059\u3002FAQ\u3084AI\u30d9\u30fc\u30b9\u306e\u30dc\u30c3\u30c8\u3001\u30d8\u30eb\u30d7\u30bb\u30f3\u30bf\u30fc\u306a\u3069\u306e\u52b9\u679c\u7684\u306a\u30bb\u30eb\u30d5\u30b5\u30fc\u30d3\u30b9\u30fb\u30c4\u30fc\u30eb\u3092\u6d3b\u7528\u3059\u308b\u3053\u3068\u3067\u3001\u9867\u5ba2\u306f\u8fc5\u901f\u306b\u56de\u7b54\u3092\u898b\u3064\u3051\u308b\u3053\u3068\u304c\u3067\u304d\u3001\u6e80\u8db3\u5ea6\u3068\u30a8\u30f3\u30b2\u30fc\u30b8\u30e1\u30f3\u30c8\u306e\u5411\u4e0a\u306b\u3064\u306a\u304c\u308a\u307e\u3059\u3002\u3053\u3046\u3057\u305f\u30c4\u30fc\u30eb\u3092\u9069\u5207\u306b\u5b9f\u88c5\u3059\u308b\u3053\u3068\u306b\u3088\u308a\u3001\u3042\u3089\u3086\u308b\u30bf\u30c3\u30c1\u30dd\u30a4\u30f3\u30c8\u3067\u7e70\u308a\u8fd4\u3055\u308c\u308b\u554f\u3044\u5408\u308f\u305b\u304c\u6e1b\u5c11\u3057\u3001\u30b5\u30dd\u30fc\u30c8\u30aa\u30da\u30ec\u30fc\u30bf\u30fc\u306f\u8907\u96d1\u306a\u696d\u52d9\u306b\u96c6\u4e2d\u3067\u304d\u308b\u3088\u3046\u306b\u306a\u308a\u307e\u3059\u3002\u7d50\u679c\u3068\u3057\u3066\u3001\u30ea\u30bd\u30fc\u30b9\u914d\u5206\u306e\u6700\u9069\u5316\u304c\u56f3\u308c\u307e\u3059\u3002<\/p>\n<p data-start=\"317\" data-end=\"430\" data-is-last-node=\"\" data-is-only-node=\"\">\u6709\u52b9\u6027\u3092\u6e2c\u5b9a\u3059\u308b\u306b\u306f\u3001\u89e3\u6c7a\u7387\u3001\u9867\u5ba2\u304b\u3089\u306e\u30d5\u30a3\u30fc\u30c9\u30d0\u30c3\u30af\u3001\u30a8\u30b9\u30ab\u30ec\u30fc\u30b7\u30e7\u30f3\u306e\u50be\u5411\u3092\u7d99\u7d9a\u7684\u306b\u8ffd\u8de1\u3059\u308b\u3053\u3068\u304c\u91cd\u8981\u3067\u3059\u3002\u9867\u5ba2\u304c\u30bb\u30eb\u30d5\u30b5\u30fc\u30d3\u30b9\u304b\u3089\u30e9\u30a4\u30d6\u30b5\u30dd\u30fc\u30c8\u306b\u983b\u7e41\u306b\u30a8\u30b9\u30ab\u30ec\u30fc\u30b7\u30e7\u30f3\u3059\u308b\u5834\u5408\u306f\u3001\u6a5f\u80fd\u306e\u6539\u5584\u304c\u5fc5\u8981\u3067\u3042\u308b\u53ef\u80fd\u6027\u304c\u3042\u308a\u307e\u3059\u3002<\/p>\n<p>\u95a2\u9023\u8a18\u4e8b\uff1a<a href=\"https:\/\/www.genesys.com\/ja-jp\/blog\/post\/understanding-and-managing-ai-costs\">\u30b3\u30fc\u30eb\u30bb\u30f3\u30bf\u30fc\u306eAI\u5c0e\u5165\u3000\u30b3\u30b9\u30c8\u306e\u8003\u3048\u65b9\u3068\u6700\u9069\u89e3<\/a><br \/>\n&nbsp;<\/p>\n<h2 id=\"loyalty-advocacy\" style=\"font-size: 1.75rem;\">\u30ab\u30b9\u30bf\u30de\u30fc\u30ed\u30a4\u30e4\u30eb\u30c6\u30a3\u30fc\u3068\u30a2\u30c9\u30dc\u30ab\u30b7\u30fc\u306e\u69cb\u7bc9<\/h2>\n<p>\u9867\u5ba2\u30ed\u30a4\u30e4\u30eb\u30c6\u30a3\u30fc\u306b\u5f71\u97ff\u3092\u4e0e\u3048\u308b\u70b9\u3067\u306f\u3001\u8cfc\u5165\u5f8c\u306e\u5bfe\u5fdc\u306f\u8cfc\u5165\u524d\u3068\u540c\u3058\u304f\u3089\u3044\u91cd\u8981\u3067\u3059\u30022025\u5e74\u306b\u306f\u3001\u4f01\u696d\u306f\u9867\u5ba2\u7dad\u6301\u7387\u3084\u30ed\u30a4\u30e4\u30eb\u30c6\u30a3\u30fc\u3092\u91cd\u8996\u3057\u3001\u30ea\u30d4\u30fc\u30c8\u30bb\u30fc\u30eb\u30b9\u306e\u4fc3\u9032\u306b\u6ce8\u529b\u3059\u308b\u5fc5\u8981\u304c\u3042\u308a\u307e\u3059\u3002<\/p>\n<p>\u512a\u308c\u305f\u30ab\u30b9\u30bf\u30de\u30fc\u30b5\u30fc\u30d3\u30b9\u3001\u30b9\u30e0\u30fc\u30ba\u306a\u8fd4\u54c1\u5bfe\u5fdc\u3001\u30d7\u30ed\u30a2\u30af\u30c6\u30a3\u30d6\u306a\u30b3\u30df\u30e5\u30cb\u30b1\u30fc\u30b7\u30e7\u30f3\u306e\u63d0\u4f9b\u306f\u3001\u9867\u5ba2\u306e\u518d\u8cfc\u5165\u3092\u4fc3\u3059\u5927\u304d\u306a\u8981\u56e0\u3068\u306a\u308a\u307e\u3059\u3002\u6ce8\u6587\u3084\u914d\u9001\u306e\u72b6\u6cc1\u3092\u30ea\u30a2\u30eb\u30bf\u30a4\u30e0\u3067\u66f4\u65b0\u3057\u3001E\u30e1\u30fc\u30eb\u3001\u96fb\u8a71\u3001\u30c1\u30e3\u30c3\u30c8\u30dc\u30c3\u30c8\u3001\u30bd\u30fc\u30b7\u30e3\u30eb\u30e1\u30c7\u30a3\u30a2\u306a\u3069\u3001\u8907\u6570\u306e\u30c1\u30e3\u30cd\u30eb\u3092\u901a\u3058\u3066\u30b5\u30dd\u30fc\u30c8\u3092\u63d0\u4f9b\u3059\u308b\u3053\u3068\u304c\u6c42\u3081\u3089\u308c\u307e\u3059\u3002<\/p>\n<p>\u8cfc\u5165\u5f8c\u3082\u9867\u5ba2\u3068\u306e\u3064\u306a\u304c\u308a\u3092\u7dad\u6301\u3059\u308b\u3053\u3068\u304c\u3001\u4fe1\u983c\u3068\u30ed\u30a4\u30e4\u30eb\u30c6\u30a3\u30fc\u306e\u78ba\u7acb\u306b\u3064\u306a\u304c\u308b\u306e\u3067\u3059\u3002<br \/>\n&nbsp;<\/p>\n<h2 id=\"journey-data\" style=\"font-size: 1.75rem;\">\u30ab\u30b9\u30bf\u30de\u30fc\u30b8\u30e3\u30fc\u30cb\u30fc\u306e\u30c7\u30fc\u30bf\u3067\u6210\u9577\u3092\u4fc3\u9032<\/h2>\n<p><img decoding=\"async\" class=\"alignnone wp-image-326317 \" src=\"https:\/\/www.genesys.com\/media\/Journey-mapping-and-the-role-of-predictive-engagement-1.jpg\" alt=\"\" width=\"536\" height=\"292\" srcset=\"https:\/\/www.genesys.com\/media\/Journey-mapping-and-the-role-of-predictive-engagement-1.jpg 440w, https:\/\/www.genesys.com\/media\/Journey-mapping-and-the-role-of-predictive-engagement-1-300x164.jpg 300w, https:\/\/www.genesys.com\/media\/Journey-mapping-and-the-role-of-predictive-engagement-1-264x144.jpg 264w, https:\/\/www.genesys.com\/media\/Journey-mapping-and-the-role-of-predictive-engagement-1-220x120.jpg 220w\" sizes=\"(max-width: 536px) 100vw, 536px\" \/><\/p>\n<p>\u9867\u5ba2\u3068\u306e\u3084\u308a\u53d6\u308a\u306f\u3001\u6642\u9593\u5e2f\u3084\u30c1\u30e3\u30cd\u30eb\u3054\u3068\u306b\u500b\u5225\u306e\u30b8\u30e3\u30fc\u30cb\u30fc\u3068\u3057\u3066\u8a18\u9332\u3055\u308c\u3001\u305d\u308c\u3089\u306e\u30c7\u30fc\u30bf\u3092\u95a2\u9023\u4ed8\u3051\u3066\u5206\u6790\u3059\u308b\u3053\u3068\u3067\u3001\u65b0\u305f\u306a\u8996\u70b9\u3084\u6c17\u3065\u304d\u304c\u5f97\u3089\u308c\u307e\u3059\u3002\u95b2\u89a7\u5c65\u6b74\u3001\u5c5e\u6027\u60c5\u5831\u3001\u8cfc\u5165\u5c65\u6b74\u3001\u30d5\u30a3\u30fc\u30c9\u30d0\u30c3\u30af\u306a\u3069\u306e\u30c7\u30fc\u30bf\u3092\u6d3b\u7528\u3059\u308b\u3053\u3068\u3067\u3001\u4f01\u696d\u306f\u3088\u308a\u6df1\u3044\u7406\u89e3\u3092\u5f97\u3066\u3001\u9ad8\u5ea6\u306b\u30d1\u30fc\u30bd\u30ca\u30e9\u30a4\u30ba\u3055\u308c\u305f\u4f53\u9a13\u3092\u63d0\u4f9b\u3059\u308b\u3053\u3068\u304c\u53ef\u80fd\u306b\u306a\u308a\u307e\u3059\u3002Genesys Cloud \u306e<a href=\"https:\/\/www.genesys.com\/ja-jp\/capabilities\/customer-journey-management\">\u30ab\u30b9\u30bf\u30de\u30fc\u30b8\u30e3\u30fc\u30cb\u30fc\u30fb\u30de\u30cd\u30fc\u30b8\u30e1\u30f3\u30c8<\/a>\u6a5f\u80fd\u306f\u3001\u30ab\u30b9\u30bf\u30de\u30fc\u30b8\u30e3\u30fc\u30cb\u30fc\u306e\u5404\u6bb5\u968e\u306b\u4e3b\u306b\u6b21\u306e 4 \u3064\u306e\u65b9\u6cd5\u3067\u5bfe\u5fdc\u3057\u307e\u3059\u3002<br \/>\n&nbsp;<\/p>\n<h3 style=\"font-size: 1.5rem;\">\u2460\u30a8\u30f3\u30b2\u30fc\u30b8\u30e1\u30f3\u30c8\u306e\u53ef\u8996\u5316<\/h3>\n<p>\u9867\u5ba2\u3068\u306e\u30a8\u30f3\u30b2\u30fc\u30b8\u30e1\u30f3\u30c8\u3092\u53ef\u8996\u5316\u3057\u3001\u884c\u52d5\u306e\u628a\u63e1\u3084\u8a2d\u8a08\u3057\u305f\u4f53\u9a13\u306e\u6709\u52b9\u6027\u3092\u30c7\u30fc\u30bf\u30c9\u30ea\u30d6\u30f3\u306b\u78ba\u8a8d\u3059\u308b\u3053\u3068\u3067\u3059\u3002<br \/>\n&nbsp;<\/p>\n<h3 style=\"font-size: 1.5rem;\">\u2461\u5168\u793e\u7684\u306a\u30c7\u30fc\u30bf\u6d3b\u7528<\/h3>\n<p><a href=\"https:\/\/www.genesys.com\/ja-jp\/capabilities\/journey-analytics\">\u30ab\u30b9\u30bf\u30de\u30fc\u30b8\u30e3\u30fc\u30cb\u30fc\u5206\u6790<\/a>\u306b\u3088\u308a\u3001\u7d4c\u55b6\u5c64\u304b\u3089\u73fe\u5834\u306e\u62c5\u5f53\u8005\u307e\u3067\u8ab0\u3067\u3082\u30ea\u30a2\u30eb\u30bf\u30a4\u30e0\u306e\u30c7\u30fc\u30bf\u306b\u30a2\u30af\u30bb\u30b9\u53ef\u80fd\u3002\u5c02\u9580\u77e5\u8b58\u304c\u306a\u304f\u3066\u3082\u610f\u601d\u6c7a\u5b9a\u3092\u8fc5\u901f\u306b\u884c\u3048\u307e\u3059\u3002<br \/>\n&nbsp;<\/p>\n<h3 style=\"font-size: 1.5rem;\">\u2462\u30ab\u30b9\u30bf\u30de\u30fc\u30b8\u30e3\u30fc\u30cb\u30fc\u7d99\u7d9a\u7684\u306a\u6539\u5584\u3068\u6700\u9069\u5316<\/h3>\n<p><a href=\"https:\/\/www.genesys.com\/ja-jp\/capabilities\/journey-orchestration\">\u30ab\u30b9\u30bf\u30de\u30fc\u30b8\u30e3\u30fc\u30cb\u30fc\u30fb\u30aa\u30fc\u30b1\u30b9\u30c8\u30ec\u30fc\u30b7\u30e7\u30f3<\/a>\u306b\u3088\u308a\u3001\u9867\u5ba2\u30cb\u30fc\u30ba\u306e\u5909\u5316\u306b\u5408\u308f\u305b\u3066\u3001\u30b8\u30e3\u30fc\u30cb\u30fc\u5168\u4f53\u3092\u67d4\u8edf\u306b\u8abf\u6574\u30fb\u6700\u9069\u5316\u3059\u308b\u3053\u3068\u304c\u53ef\u80fd\u3067\u3059\u3002\u30ea\u30a2\u30eb\u30bf\u30a4\u30e0\u306e\u30c7\u30fc\u30bf\u306b\u57fa\u3065\u3044\u3066\u30a8\u30af\u30b9\u30da\u30ea\u30a8\u30f3\u30b9\u3092\u7d99\u7d9a\u7684\u306b\u6539\u5584\u3067\u304d\u308b\u305f\u3081\u3001\u554f\u984c\u3084\u8ab2\u984c\u304c\u53ef\u8996\u5316\u3055\u308c\u305f\u969b\u306b\u3082\u3001\u5373\u5ea7\u306b\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u6226\u7565\u3084\u5bfe\u5fdc\u65b9\u91dd\u306e\u898b\u76f4\u3057\u306b\u3064\u306a\u3052\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059<br \/>\n&nbsp;<\/p>\n<h3 style=\"font-size: 1.5rem;\">\u2463\u8fc5\u901f\u306a\u4fa1\u5024\u5b9f\u73fe<\/h3>\n<p><a href=\"https:\/\/www.genesys.com\/ja-jp\/capabilities\/digital\">\u30c7\u30b8\u30bf\u30eb\u30c1\u30e3\u30cd\u30eb<\/a>\u3001<a href=\"https:\/\/www.genesys.com\/ja-jp\/capabilities\/wem-workforce-engagement-management\">\u30ef\u30fc\u30af\u30d5\u30a9\u30fc\u30b9\u30a8\u30f3\u30b2\u30fc\u30b8\u30e1\u30f3\u30c8(WEM)<\/a>\u3001<a href=\"https:\/\/www.genesys.com\/ja-jp?post_type=capabilities&#038;p=346926\">AI\u6a5f\u80fd<\/a>\u3092\u30cd\u30a4\u30c6\u30a3\u30d6\u306b\u5236\u5fa1\u3057\u3001\u30a4\u30f3\u30b5\u30a4\u30c8\u3092\u5373\u6642\u306b\u30a2\u30af\u30b7\u30e7\u30f3\u3078\u8ee2\u63db\u3002\u4fa1\u5024\u5275\u51fa\u307e\u3067\u306e\u6642\u9593\u3092\u5927\u5e45\u306b\u77ed\u7e2e\u3057\u307e\u3059\u3002<\/p>\n<p>&nbsp;<\/p>\n<h2 id=\"best-practices\" style=\"font-size: 1.75rem;\">\u30d9\u30b9\u30c8\u30d7\u30e9\u30af\u30c6\u30a3\u30b9\u304c\u3082\u305f\u3089\u3059\u6210\u679c\u306e\u5411\u4e0a<\/h2>\n<p data-start=\"57\" data-end=\"203\">e\u30b3\u30de\u30fc\u30b9\uff08EC\uff09\u306e\u30ab\u30b9\u30bf\u30de\u30fc\u30b8\u30e3\u30fc\u30cb\u30fc\u306f\u3001\u30c6\u30af\u30ce\u30ed\u30b8\u30fc\u306e\u9032\u5316\u3068\u6d88\u8cbb\u8005\u884c\u52d5\u306e\u5909\u5316\u306b\u3088\u308a\u3001\u307e\u3059\u307e\u3059\u8907\u96d1\u304b\u3064\u30d1\u30fc\u30bd\u30ca\u30e9\u30a4\u30ba\u3055\u308c\u305f\u3082\u306e\u3078\u3068\u9032\u5316\u3057\u3066\u3044\u307e\u3059\u30022025\u5e74\u4ee5\u964d\u306e\u6210\u529f\u3092\u898b\u636e\u3048\u308b\u306b\u306f\u3001\u4f01\u696d\u304c\u30b8\u30e3\u30fc\u30cb\u30fc\u306e\u5404\u6bb5\u968e\u3092\u6df1\u304f\u7406\u89e3\u3057\u3001\u30c7\u30fc\u30bf\u30c9\u30ea\u30d6\u30f3\u306a\u6226\u7565\u306b\u3088\u308a\u30bf\u30c3\u30c1\u30dd\u30a4\u30f3\u30c8\u3092\u6700\u9069\u5316\u3059\u308b\u3053\u3068\u304c\u4e0d\u53ef\u6b20\u3067\u3059\u3002<\/p>\n<p data-start=\"205\" data-end=\"302\">AI\u3084\u6a5f\u68b0\u5b66\u7fd2\u3001\u3055\u3089\u306b\u306f\u6301\u7d9a\u53ef\u80fd\u6027\u3078\u306e\u95a2\u5fc3\u304c\u9ad8\u307e\u308b\u306a\u304b\u3001\u3053\u308c\u3089\u306e\u8981\u7d20\u3092\u7684\u78ba\u306b\u53d6\u308a\u5165\u308c\u3001\u5909\u5316\u3059\u308b\u9867\u5ba2\u306e\u671f\u5f85\u306b\u67d4\u8edf\u304b\u3064\u8fc5\u901f\u306b\u5bfe\u5fdc\u3067\u304d\u308b\u4f01\u696d\u3053\u305d\u304c\u3001e\u30b3\u30de\u30fc\u30b9\uff08EC\uff09\u5e02\u5834\u306e\u6210\u529f\u3092\u30ea\u30fc\u30c9\u3057\u3066\u3044\u304f\u3053\u3068\u306b\u306a\u308a\u307e\u3059\u3002<\/p>\n<p data-start=\"304\" data-end=\"445\" data-is-last-node=\"\" data-is-only-node=\"\">\u30a8\u30f3\u30bf\u30fc\u30d7\u30e9\u30a4\u30ba\u30b8\u30e3\u30fc\u30cb\u30fc\u7ba1\u7406\u30a2\u30d7\u30ed\u30fc\u30c1\u3092e\u30b3\u30de\u30fc\u30b9\u306b\u5c0e\u5165\u3059\u308c\u3070\u3001\u9867\u5ba2\u4e00\u4eba\u3072\u3068\u308a\u304c\u4f01\u696d\u3068\u3069\u306e\u3088\u3046\u306b\u95a2\u308f\u3063\u3066\u3044\u308b\u304b\u3092\u8ffd\u8de1\u30fb\u6e2c\u5b9a\u30fb\u53ef\u8996\u5316\u3059\u308b\u3053\u3068\u304c\u53ef\u80fd\u3067\u3059\u3002\u3053\u3046\u3057\u3066\u5f97\u3089\u308c\u305f\u30a4\u30f3\u30b5\u30a4\u30c8\u3092\u6d3b\u7528\u3059\u308b\u3053\u3068\u306b\u3088\u308a\u3001\u9867\u5ba2\u3054\u3068\u306e\u30cb\u30fc\u30ba\u306b\u78ba\u5b9f\u306b\u5fdc\u3048\u306a\u304c\u3089\u3001\u30d3\u30b8\u30cd\u30b9\u76ee\u6a19\u306e\u9054\u6210\u306b\u3082\u3064\u306a\u3052\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002<\/p>\n<p><span style=\"text-decoration: underline;\"><strong>Genesys Cloud CX\u306e\u7121\u6599\u30c8\u30e9\u30a4\u30a2\u30eb\u3092\u5229\u7528\u3057\u3066\u3001\u30ab\u30b9\u30bf\u30de\u30fc\u30a8\u30af\u30b9\u30da\u30ea\u30a8\u30f3\u30b9\uff08CX\uff09\u3001\u5f93\u696d\u54e1\u30a8\u30f3\u30b2\u30fc\u30b8\u30e1\u30f3\u30c8\u3001\u30d3\u30b8\u30cd\u30b9\u6210\u679c\u306e\u5411\u4e0a\u3092\u4e00\u5ea6\u4f53\u9a13\u3057\u3066\u307f\u307e\u305b\u3093\u304b\u3002<\/strong><\/span><br \/>\n[\/vc_column_text][\/vc_column][\/vc_row][vc_row][vc_column]<div class=\"component card w-100 bgc-white horizontal text-start thumbnail  chevron-only  \" ><div class=\"row align-items-center\"><div class=\"col-12 col-md-5 col-lg-6 \"><div class=\"thumbnail-col thumbnail\"><img decoding=\"async\" width=\"823\" height=\"480\" class=\"card-img thumbnail\" src=\"https:\/\/www.genesys.com\/media\/Genesys-Cloud-Hero-Video-Thumbnail-threads.png\" alt=\"Genesys Cloud Hero Video Thumbnail threads\" ><\/div><\/div><div class=\"col-12 col-md-7 col-lg-6\"><div class=\"card-body ps-0\"><h3 style=\"font-size: 1.5rem;\">\u4eca\u3059\u3050Genesys Cloud CX \u3092\u4f53\u9a13<\/h3>\n<p class=\"text-regular text-16\">\u30ab\u30b9\u30bf\u30de\u30fc\u30b5\u30fc\u30d3\u30b9\u3001\u30b3\u30f3\u30bf\u30af\u30c8\u30bb\u30f3\u30bf\u30fc\u904b\u7528\u3001\u30d1\u30d5\u30a9\u30fc\u30de\u30f3\u30b9\u6e2c\u5b9a\u3092\u5927\u5e45\u306b\u7c21\u6613\u5316\u3059\u308b\u3001\u30e6\u30fc\u30b6\u30fc\u8996\u70b9\u306e\u76f4\u611f\u7684\u306a\u30a4\u30f3\u30bf\u30fc\u30d5\u30a7\u30fc\u30b9\u3068\u6a5f\u80fd\u3092\u642d\u8f09\u3002\u3059\u3079\u3066\u304c\u5358\u4e00\u30d7\u30e9\u30c3\u30c8\u30d5\u30a9\u30fc\u30e0\u4e0a\u3067\u5b8c\u7d50\u3057\u307e\u3059\u3002<\/p>\n<p><button style=\"background-color: #ff451a; padding: 9px 15px; border: none; border-radius: 5px; cursor: pointer; font-size: 16px; text-align: center;\"><a style=\"color: white; text-decoration: none; display: inline-block; width: 100%;\" href=\"https:\/\/www.genesys.com\/ja-jp\/campaign\/genesys-cloud-guided-tour\">\u30c4\u30a2\u30fc\u3092\u958b\u59cb\u3059\u308b<\/a><\/button><\/p>\n<\/div><\/div><\/div><\/div>[\/vc_column][\/vc_row]<\/p>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>[vc_row][vc_column][vc_column_text css=&#8221;&#8221;]\u9032\u5316\u3092\u7d9a\u3051\u308be\u30b3\u30de\u30fc\u30b9\uff08EC\uff09\u306e\u4e16\u754c\u3067\u306f\u3001\u7af6\u4e89\u529b\u3092\u7dad\u6301\u3057\u6301\u7d9a\u7684\u306a\u6210\u9577\u3092\u5b9f\u73fe\u3059\u308b\u305f\u3081\u306b\u3001\u30ab\u30b9\u30bf\u30de\u30fc\u30b8\u30e3\u30fc\u30cb\u30fc\u306e\u7406\u89e3 [&hellip;]<\/p>\n","protected":false},"author":765,"featured_media":558050,"template":"","tax_priority":[54],"tax_blogtype":[17748],"tax_blogcategory":[18483],"tax_contenttheme":[14862],"tax_bundle":[],"tax_contenttheme2":[16174],"tax_capability_sitewide":[18526],"tax_products_programs":[17529],"tax_buying_job":[16657],"tax_buyer_persona":[16922,16892],"tax_sector":[],"tax_segment":[17142,18510,17119],"class_list":["post-576838","blog","type-blog","status-publish","has-post-thumbnail","hentry","tax_priority-54","tax_blogtype-genesys-ja-jp","tax_blogcategory-18483","tax_contenttheme-improve-customer-experience-ja-jp","tax_contenttheme2-level-up-your-technology-ja-jp","tax_capability_sitewide-18526","tax_products_programs-genesys-cloud-cx-ja-jp","tax_buying_job-job-2-solution-exploration-ja-jp","tax_buyer_persona-technical-ja-jp","tax_buyer_persona-business-ja-jp","tax_segment-smb-ja-jp","tax_segment-18510","tax_segment-midsized-ja-jp","tax_content_type-blog-ja-jp"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.genesys.com\/ja-jp\/wp-json\/wp\/v2\/blog\/576838","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.genesys.com\/ja-jp\/wp-json\/wp\/v2\/blog"}],"about":[{"href":"https:\/\/www.genesys.com\/ja-jp\/wp-json\/wp\/v2\/types\/blog"}],"author":[{"embeddable":true,"href":"https:\/\/www.genesys.com\/ja-jp\/wp-json\/wp\/v2\/users\/765"}],"version-history":[{"count":18,"href":"https:\/\/www.genesys.com\/ja-jp\/wp-json\/wp\/v2\/blog\/576838\/revisions"}],"predecessor-version":[{"id":585285,"href":"https:\/\/www.genesys.com\/ja-jp\/wp-json\/wp\/v2\/blog\/576838\/revisions\/585285"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.genesys.com\/ja-jp\/wp-json\/wp\/v2\/media\/558050"}],"wp:attachment":[{"href":"https:\/\/www.genesys.com\/ja-jp\/wp-json\/wp\/v2\/media?parent=576838"}],"wp:term":[{"taxonomy":"tax_priority","embeddable":true,"href":"https:\/\/www.genesys.com\/ja-jp\/wp-json\/wp\/v2\/tax_priority?post=576838"},{"taxonomy":"tax_blogtype","embeddable":true,"href":"https:\/\/www.genesys.com\/ja-jp\/wp-json\/wp\/v2\/tax_blogtype?post=576838"},{"taxonomy":"tax_blogcategory","embeddable":true,"href":"https:\/\/www.genesys.com\/ja-jp\/wp-json\/wp\/v2\/tax_blogcategory?post=576838"},{"taxonomy":"tax_contenttheme","embeddable":true,"href":"https:\/\/www.genesys.com\/ja-jp\/wp-json\/wp\/v2\/tax_contenttheme?post=576838"},{"taxonomy":"tax_bundle","embeddable":true,"href":"https:\/\/www.genesys.com\/ja-jp\/wp-json\/wp\/v2\/tax_bundle?post=576838"},{"taxonomy":"tax_contenttheme2","embeddable":true,"href":"https:\/\/www.genesys.com\/ja-jp\/wp-json\/wp\/v2\/tax_contenttheme2?post=576838"},{"taxonomy":"tax_capability_sitewide","embeddable":true,"href":"https:\/\/www.genesys.com\/ja-jp\/wp-json\/wp\/v2\/tax_capability_sitewide?post=576838"},{"taxonomy":"tax_products_programs","embeddable":true,"href":"https:\/\/www.genesys.com\/ja-jp\/wp-json\/wp\/v2\/tax_products_programs?post=576838"},{"taxonomy":"tax_buying_job","embeddable":true,"href":"https:\/\/www.genesys.com\/ja-jp\/wp-json\/wp\/v2\/tax_buying_job?post=576838"},{"taxonomy":"tax_buyer_persona","embeddable":true,"href":"https:\/\/www.genesys.com\/ja-jp\/wp-json\/wp\/v2\/tax_buyer_persona?post=576838"},{"taxonomy":"tax_sector","embeddable":true,"href":"https:\/\/www.genesys.com\/ja-jp\/wp-json\/wp\/v2\/tax_sector?post=576838"},{"taxonomy":"tax_segment","embeddable":true,"href":"https:\/\/www.genesys.com\/ja-jp\/wp-json\/wp\/v2\/tax_segment?post=576838"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}