{"id":436633,"date":"2022-06-17T01:59:49","date_gmt":"2022-06-17T08:59:49","guid":{"rendered":"https:\/\/www.genesys.com\/?post_type=blog&#038;p=436633"},"modified":"2022-06-17T01:59:49","modified_gmt":"2022-06-17T08:59:49","slug":"contactcenter-marketing","status":"publish","type":"blog","link":"https:\/\/www.genesys.com\/ja-jp\/blog\/post\/contactcenter-marketing","title":{"rendered":"CTC\u30d6\u30ed\u30b0\u5bc4\u7a3f\uff1a\u7b2c2\u56de\u300c\u30b3\u30f3\u30bf\u30af\u30c8\u30bb\u30f3\u30bf\u30fc\u306b\u304a\u3051\u308b\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u3068\u306e\u95a2\u9023\u6027\u300d"},"content":{"rendered":"<div class=\"wpb-content-wrapper\"><p>[vc_section full_width=&#8221;stretch_row&#8221;][vc_row][vc_column][vc_column_text]<\/p>\n<h6>\u8457\u8005\uff1a\u4f0a\u85e4\u5fe0\u30c6\u30af\u30ce\u30bd\u30ea\u30e5\u30fc\u30b7\u30e7\u30f3\u30ba\u3000EP\u30b3\u30f3\u30bf\u30af\u30c8\u30bb\u30f3\u30bf\u30fc\u6280\u8853\u90e8<\/h6>\n<h6>\u30ab\u30b9\u30bf\u30de\u30fc\u30b3\u30e9\u30dc\u30ec\u30fc\u30b7\u30e7\u30f3\u30d3\u30b8\u30cd\u30b9\u63a8\u9032\u8ab2 \u8ab2\u9577 \u5800\u7530\u7950\u63ee\u3000\u63a8\u9032\u62c5\u5f53 \u6e21\u8fba\u521d\u5948\/\u5742\u672c\u7f8e\u6a39<\/h6>\n<p>&nbsp;<\/p>\n<p><a href=\"https:\/\/www.genesys.com\/ja-jp\/blog\/post\/ctc-blog-ver01\" target=\"_blank\" rel=\"noopener\">\u524d\u56de\u306e\u30b3\u30e9\u30e0<\/a>\u3067\u3001\u4f0a\u85e4\u5fe0\u30c6\u30af\u30ce\u30bd\u30ea\u30e5\u30fc\u30b7\u30e7\u30f3\u30ba\u682a\u5f0f\u4f1a\u793e\uff08 CTC \uff09\u304c\u53d6\u308a\u7d44\u3093\u3067\u3044\u308b <strong>CCxDX<\/strong> \u306e\u6982\u8981\u3092\u3054\u8aac\u660e\u81f4\u3057\u307e\u3057\u305f\u3002\u4eca\u56de\u306f\u3001 <strong>CCxDX<\/strong> \u304c\u76ee\u6307\u3059\u300c\u30b3\u30f3\u30bf\u30af\u30c8\u30bb\u30f3\u30bf\u30fc\u306e\u5728\u308a\u65b9\u300d\u306b\u3064\u3044\u3066\u3001\u3054\u7d39\u4ecb\u3057\u307e\u3059\u3002<\/p>\n<p>&nbsp;<\/p>\n<p>\u3053\u306e\uff12\uff0c\uff13\u5e74\u3001\u7b2c\u4e09\u6b21 \uff21\uff29 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<strong>\uff24\uff2d\uff30<\/strong> ( Data Management Platform )\u3084 <strong>\uff23\uff24\uff30<\/strong> ( Customer Data Platform )\u3084 <strong>\uff2d\uff21<\/strong> \uff08 Marketing Automation 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\uff26\uff21\uff31 \u3092\u8abf\u3079\u305f\u308a\u3059\u308b\u3088\u3046\u306b\u306a\u3063\u305f\u3053\u3068\u3067\u3059\u3002\u3053\u306e\u30b5\u30a4\u30c8\u30a2\u30af\u30bb\u30b9\u304c\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u90e8\u9580\u306e\u30a2\u30d7\u30ed\u30fc\u30c1\u3067\u3042\u308a\u3001\u3053\u308c\u307e\u3067\u306f \uff26\uff21\uff31 \u3084\uff37\uff45\uff42\u30c1\u30e3\u30c3\u30c8\u306e\u8a2d\u7f6e\u5834\u6240\u306e\u8003\u616e\u3057\u304b\u3067\u304d\u3066\u3044\u306a\u304b\u3063\u305f\u30b3\u30f3\u30bf\u30af\u30c8\u30bb\u30f3\u30bf\u30fc\u304c\u3001\u3069\u3053\u306b\u30c1\u30e3\u30c3\u30c8\u306e\u5165\u308a\u53e3\u3092\u7f6e\u3051\u3070\u30a2\u30af\u30bb\u30b9\u306b\u7e4b\u304c\u308b\u304b\u8003\u616e\u3059\u308b\u3088\u3046\u306b\u306a\u308a\u3001\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u3068\u696d\u52d9\u7684\u306b\u9023\u52d5\u3059\u308b\u5fc5\u8981\u6027\u304c\u3067\u3066\u304d\u307e\u3057\u305f\u3002<\/p>\n<p>&nbsp;<\/p>\n<h5><strong>\uff12\uff1a\uff13\uff52\uff44\u30d1\u30fc\u30c6\u30a3\u30c7\u30fc\u30bf\u5229\u7528\u3084\u500b\u4eba\u60c5\u5831\u306e\u6271\u3044\u304c\u53b3\u3057\u304f\u306a\u3063\u305f<\/strong><\/h5>\n<p>&nbsp;<\/p>\n<p>\uff12\u3064\u3081\u306e\uff13\uff52\uff44\u30d1\u30fc\u30c6\u30a3\u30c7\u30fc\u30bf\u3084\u500b\u4eba\u60c5\u5831\u306e\u6271\u3044\u304c\u53b3\u3057\u304f\u306a\u3063\u305f\u3053\u3068\u306b\u3064\u3044\u3066\u306f\u3069\u3046\u3067\u3057\u3087\u3046\u304b\u3002<\/p>\n<p>\u30af\u30c3\u30ad\u30fc\u60c5\u5831\u306e\u5229\u7528\u304c\u3067\u304d\u306a\u3044\u3001\u500b\u4eba\u60c5\u5831\u3082\u7c21\u5358\u306b\u6271\u3048\u306a\u3044\u3001\u5916\u90e8\u30c7\u30fc\u30bf\u306e\u5229\u7528\u306e\u5236\u9650\u304c\u53b3\u3057\u3044\u3068\u306a\u308b\u3068\u3001\u793e\u5185\u306b\u3042\u308b\u30ea\u30bd\u30fc\u30b9\u3092\u4f7f\u304a\u3046\u3068\u3044\u3046\u8003\u3048\u304c\u51fa\u3066\u304d\u307e\u3059\u3002\u3053\u308c\u307e\u3067\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306e\u4e3b\u6d41\u306a\u3084\u308a\u65b9\u3068\u3057\u3066\u306f\u500b\u4eba\u307e\u3067\u306e\u7279\u5b9a\u306f\u884c\u308f\u305a\u3001\u30bb\u30b0\u30e1\u30f3\u30c8\u3068\u3044\u3046\u9867\u5ba2\u3092\u985e\u4f3c\u30b0\u30eb\u30fc\u30d7\u306b\u5206\u3051\u3066\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u7684\u30a2\u30d7\u30ed\u30fc\u30c1\u3092\u3057\u3066\u304d\u307e\u3057\u305f\u304c\u3001\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u5206\u91ce\u306b\u304a\u3044\u3066\u3082\u500b\u4eba\u30ec\u30d9\u30eb\u3067\u306e\u30bb\u30b0\u30e1\u30f3\u30c6\u30fc\u30b7\u30e7\u30f3\u3067\u3042\u308b\u30d1\u30fc\u30bd\u30ca\u30e9\u30a4\u30bc\u30fc\u30b7\u30e7\u30f3\u3092\u884c\u308f\u306a\u3051\u308c\u3070\u3001\u30d4\u30f3\u30dd\u30a4\u30f3\u30c8\u3067\u306e\u30cb\u30fc\u30ba\u306e\u8a34\u6c42\u304c\u3067\u304d\u306a\u3044\u72b6\u6cc1\u306b\u306a\u3063\u3066\u304d\u3066\u3044\u307e\u3057\u305f\u3002\u305d\u3053\u3067\u3001\u793e\u5185\u306b\u3042\u308b\u500b\u4eba\u60c5\u5831\u3084\u9867\u5ba2\u306e\u58f0\u304c\u96c6\u307e\u3063\u3066\u3044\u308b\u30b3\u30f3\u30bf\u30af\u30c8\u30bb\u30f3\u30bf\u30fc\u304c\u7740\u76ee\u3055\u308c\u3066\u3044\u308b\u306e\u3067\u3059\u3002<\/p>\n<p>&nbsp;<\/p>\n<h5><strong>\uff13\uff1a\u55b6\u696d\u3084\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u30b9\u30bf\u30a4\u30eb\u304c\u5bfe\u9762\u30fb\u8a2a\u554f\u578b\u304b\u3089\u3001\u30ea\u30e2\u30fc\u30c8\u3078\u3068\u52a0\u901f<\/strong><\/h5>\n<p>&nbsp;<\/p>\n<p>\uff13\u3064\u76ee\u306f\u8ab0\u3082\u4e88\u60f3\u3057\u3066\u3044\u307e\u305b\u3093\u3067\u3057\u305f\u304c\u3001\u4e16\u754c\u4e2d\u306e\u65b9\u3005\u306e\u30e9\u30a4\u30d5\u30b9\u30bf\u30a4\u30eb\u3084\u30d3\u30b8\u30cd\u30b9\u30b9\u30bf\u30a4\u30eb\u304c\u5909\u5316\u3057\u307e\u3057\u305f\u3002\u30ea\u30e2\u30fc\u30c8\u4e2d\u5fc3\u3067\u9867\u5ba2\u3078\u30a2\u30d7\u30ed\u30fc\u30c1\u3059\u308b\u306b\u306f\u9867\u5ba2\u5bfe\u8a71\u306e\u30b9\u30da\u30b7\u30e3\u30ea\u30b9\u30c8\u3068\u3057\u3066\u30b3\u30f3\u30bf\u30af\u30c8\u30bb\u30f3\u30bf\u30fc\u306e\u5bfe\u8a71\u30b9\u30ad\u30eb\u3092\u6301\u3064\u30a4\u30f3\u30b5\u30a4\u30c9\u30bb\u30fc\u30eb\u30b9\u306e\u30cb\u30fc\u30ba\u3082\u51fa\u3066\u304f\u308b\u3067\u3057\u3087\u3046\u3057\u3001\u9867\u5ba2\u5bfe\u8a71\u8a18\u9332\u3092\u3069\u3046\u6b8b\u3059\u304b\u3001\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u3068\u55b6\u696d\u3068\u30b5\u30dd\u30fc\u30c8\u60c5\u5831\u3092\u3069\u3046\u9023\u643a\u3059\u308b\u304b\u3068\u3044\u3046\u30cb\u30fc\u30ba\u3082\u51fa\u3066\u304d\u307e\u3059\u3002<\/p>\n<p>&nbsp;<\/p>\n<p>\u3053\u3046\u3044\u3063\u305f\u69d8\u3005\u306a\u90e8\u9580\u9023\u4fc2\u3001\u60c5\u5831\u9023\u643a\u3001\u30c7\u30fc\u30bf\u9023\u643a\u304c\u6d3b\u6027\u5316\u3057\u305f\u3053\u3068\u306b\u3088\u308a\u3001\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u3084\u30bb\u30fc\u30eb\u30b9\u90e8\u9580\u3078\u306e\u8ca2\u732e\u5ea6\u304c\u9ad8\u304f\u306a\u308a\u3001\u305d\u308c\u306b\u3088\u3063\u3066\u3001\u30b3\u30f3\u30bf\u30af\u30c8\u30bb\u30f3\u30bf\u30fc\u306e\u30d3\u30b8\u30cd\u30b9\u5316\u306b\u7e4b\u3052\u3089\u308c\u308b\u3082\u306e\u3068\u8003\u3048\u3066\u3044\u307e\u3059\u3002<\/p>\n<p>&nbsp;<\/p>\n<p>\u3053\u306e\u3088\u3046\u306b\u3001\u69d8\u3005\u306a\u69cb\u9020\u5316\uff0f\u975e\u69cb\u9020\u5316\u30c7\u30fc\u30bf\u3092\u3069\u306e\u3088\u3046\u306b\u53ce\u96c6\u3057\u3001\u3069\u306e\u3088\u3046\u306b\u6d3b\u7528\u3057\u3066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<strong>CCxDX<\/strong> \u306e\u5b9f\u73fe\u300d\u306f\u30c7\u30a3\u30fc\u30d7\u30c7\u30fc\u30bf\u3092\u751f\u6210\u3057\u90e8\u9580\u9593\u3067\u6709\u6a5f\u7684\u306b\u9023\u52d5\u3057\u3001\u76f8\u4e92\u6d3b\u7528\u3059\u308b\u3053\u3068\u3068\u8a00\u3048\u308b\u304b\u3082\u3057\u308c\u307e\u305b\u3093\u3002\u6b21\u56de\u306f\u3001\u3053\u306e<strong>\u30c7\u30a3\u30fc\u30d7\u30c7\u30fc\u30bf<\/strong>\u306e\u6d3b\u7528\u3092\u901a\u3058\u3066\u3001\u3069\u306e\u3088\u3046\u306b\u3057\u3066\u300c\u30b3\u30f3\u30bf\u30af\u30c8\u30bb\u30f3\u30bf\u30fc\u306e\u30d3\u30b8\u30cd\u30b9\u5316\u300d\u3092\u5b9f\u73fe\u3059\u308b\u306e\u304b\u3001\u306b\u3064\u3044\u3066\u3054\u8aac\u660e\u3057\u307e\u3059\u3002<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>\u25a0\u3010 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rel=\"noopener\">\u3053\u3061\u3089<\/a>\u304b\u3089\u8996\u8074\u3044\u305f\u3060\u3051\u307e\u3059\u3002[\/vc_column_text][vc_column_text][\/vc_column_text][\/vc_column][\/vc_row][\/vc_section]<\/p>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>[vc_section full_width=&#8221;stretch_row&#8221;][vc_row][vc_column][vc_column_text] \u8457\u8005\uff1a\u4f0a\u85e4\u5fe0\u30c6\u30af\u30ce\u30bd\u30ea\u30e5\u30fc\u30b7\u30e7\u30f3\u30ba\u3000EP\u30b3\u30f3\u30bf\u30af\u30c8 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