\u30b8\u30a7\u30df\u30cb\u52b9\u679c\u3068\u306f\u4f55\u3067\u3057\u3087\u3046\u304b\uff1f\u300c\u30b8\u30a7\u30df\u30cb\uff08Gemini\uff09\u300d\u306f\u3001\u30e9\u30c6\u30f3\u8a9e\u3067\u300c\u53cc\u5b50\u300d\u3092\u610f\u5473\u3057\u307e\u3059\u3002\u5929\u6587\u5b66\u3067\u306f\u3001\u53cc\u5b50\u5ea7\u306f\u5317\u306e\u7a7a\u306b\u3042\u308a\u3001\u87f9\u5ea7\u3068\u7261\u725b\u5ea7\u306e\u9593\u306b\u4f4d\u7f6e\u3057\u307e\u3059\u3002\u6700\u3082\u660e\u308b\u3044\u305d\u306e\u661f\u306f\u3001\u53cc\u5b50\u306e\u30ab\u30b9\u30c8\u30eb\u3068\u30dd\u30eb\u30c3\u30af\u30b9\u3067\u3059\u3002\u7d4c\u9a13\u8c4a\u5bcc\u306a\u30ed\u30a4\u30e4\u30ea\u30c6\u30a3\u30de\u30fc\u30b1\u30bf\u30fc\u306b\u3068\u3063\u3066\u3001\u300c\u30b8\u30a7\u30df\u30cb\u52b9\u679c\u300d\u3068\u306f\u3001\u4e2d\u5c0f\u4f01\u696d\u304c\u300c\u4e2d\u5c0f\u4f01\u696d\u5411\u3051\u30d7\u30ed\u30b0\u30e9\u30e0\u306e\u4f1a\u54e1\u7279\u5178\u300d\u3092\u7372\u5f97\u3059\u308b\u3053\u3068\u3001\u305d\u3057\u3066\u3001\u500b\u4eba\uff08\u901a\u5e38\u306f\u7d4c\u55b6\u8005\uff09\u304c\u305d\u306e\u7279\u5178\u304b\u3089\u6069\u6075\u3092\u53d7\u3051\u308b\u304d\u3063\u304b\u3051\u3092\u5f97\u308b\u3053\u3068\u3067\u3059\u3002<\/p>\n
\u30b3\u30b9\u30c8\u30b3 (Costco) \u306eCEO\u3067\u3042\u308b\u30b8\u30e0\u30fb\u30b7\u30cd\u30ac\u30eb\uff08Jim Sinegal\uff09\u306b\u3068\u3063\u3066\u3001\u30b8\u30a7\u30df\u30cb\u52b9\u679c\u306f\u3001\u3055\u3089\u306b\u57fa\u672c\u7684\u3067\u5177\u4f53\u7684\u306a\u5b9a\u7fa9\u3092\u6301\u3063\u3066\u3044\u307e\u3057\u305f\u3002<\/p>\n
\u305d\u308c\u306f\u3001\u30b3\u30b9\u30c8\u30b3\u3067\u6700\u3082\u4fa1\u5024\u304c\u3042\u308a\u3001\u6700\u3082\u53ce\u76ca\u6027\u306e\u9ad8\u3044\u4f1a\u54e1\u30bb\u30b0\u30e1\u30f3\u30c8\u3092\u5b9a\u7fa9\u3057\u305f\u3082\u306e\u3067\u3059\u3002<\/p>\n
\u3053\u306e\u4f1a\u54e1\u5c64\u306f\u3001\u5378\u58f2\u3068\u5c0f\u58f2\u306e2\u3064\u306e\u53ce\u76ca\u6e90\u3092\u540c\u6642\u306b\u63a8\u9032\u3059\u308b\u4f1a\u54e1\u5c64\u3067\u3057\u305f\u3002<\/p>\n
<\/p>\n
\u3053\u308c\u3089\u306e\u30d3\u30b8\u30cd\u30b9\u4f1a\u54e1\u306f\u3001\uff08\u901a\u5e38\u3001\u5e73\u65e5\u306b\uff09\u30d3\u30b8\u30cd\u30b9\u306e\u5fc5\u8981\u6027\u304b\u3089\u30b3\u30b9\u30c8\u30b3\u3067\u8cfc\u5165\u3092\u3057\u307e\u3059\u3002\u30a6\u30a7\u30a2\u30cf\u30a6\u30b9\u30fb\u30af\u30e9\u30d6\u306e\u30d3\u30b8\u30cd\u30b9\u30e2\u30c7\u30eb\u304c\u8cfc\u8cb7\u529b\u3092\u9ad8\u3081\u3001\u4fa1\u683c\u3092\u4f4e\u304f\u6291\u3048\u308b\u306e\u306b\u7d99\u7d9a\u7684\u306b\u6d3b\u7528\u3059\u308b\u5fc5\u8981\u304c\u3042\u308b\u53d6\u5f15\u306e\u52b9\u7387\u6027\u306f\u3001\u5927\u91cf\u8cfc\u5165\u306b\u3088\u3063\u3066\u4fc3\u9032\u3055\u308c\u307e\u3059\u3002\u3053\u306e\u3088\u3046\u306a\u9ad8\u984d\u6d88\u8cbb\u3092\u3059\u308b\u4f1a\u54e1\u306f\u3001\u9031\u672b\u306b\u5bb6\u65cf\u3068\u5171\u306b\u30b3\u30b9\u30c8\u30b3\u306b\u623b\u308a\u3001\u98df\u54c1\u3001\u5bb6\u96fb\u3001\u30cf\u30fc\u30c9\u30a6\u30a7\u30a2\u3001\u30b9\u30dd\u30fc\u30c4\u7528\u54c1\u3001\u30e9\u30a4\u30d5\u30b9\u30bf\u30a4\u30eb\u7528\u54c1\u3001\u500b\u4eba\u5411\u3051\u5546\u54c1\u3092\u8cfc\u5165\u3057\u3001\u55b6\u696d\u5229\u76ca\u7387\u3092\u5b9f\u73fe\u30fb\u62e1\u5927\u3059\u308b\u305f\u3081\u306e\u3001\u3088\u308a\u9ad8\u3044\u5229\u76ca\u7387\u3092\u63a8\u9032\u3059\u308b\u306e\u3067\u3059\u3002<\/p>\n
<\/p>\n
1999\u5e74\u3001\u30b7\u30cd\u30ac\u30eb\u306f\u3001\u30e1\u30f3\u30d0\u30fc\u30b7\u30c3\u30d7\u30fb\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u30fb\u30c1\u30fc\u30e0\u306b\u3053\u3046\u547c\u3073\u304b\u3051\u307e\u3057\u305f\u3002\u300c\u30b8\u30a7\u30df\u30cb\u52b9\u679c\u306e\u9ad8\u3044\u4f1a\u54e1\u3092\u56f2\u3080\u30d5\u30a7\u30f3\u30b9\u4f5c\u308a\u3092\u59cb\u3081\u3088\u3046\u3002\u4f1a\u54e1\u3092\u3088\u304f\u77e5\u308a\u3001\u7dad\u6301\u3057\u3001\u5229\u7528\u984d\u3092\u5897\u3084\u3057\u3001\u5229\u76ca\u7387\u3092\u4e0a\u3052\u3001\u5f7c\u3089\u306e\u9867\u5ba2\u4f53\u9a13\u304c\u30b3\u30b9\u30c8\u30b3\u304c\u63d0\u4f9b\u3067\u304d\u308b\u6700\u9ad8\u306e\u3082\u306e\u3067\u3042\u308b\u3053\u3068\u3092\u78ba\u304b\u306b\u3059\u308b\u306e\u3060\u3002\u305d\u306e\u7d50\u679c\u3001\u5f7c\u3089\u306e\u53e3\u30b3\u30df\u306b\u3088\u3063\u3066\u3001\u540c\u3058\u3088\u3046\u306b\u9ad8\u984d\u306e\u8cb7\u3044\u7269\u3092\u3059\u308b\u9867\u5ba2\u3092\u5f15\u304d\u5bc4\u305b\u308b\u3060\u308d\u3046\u3002\u305d\u3057\u3066\u3001\u305d\u308c\u3053\u305d\u304c\u3001\u30b3\u30b9\u30c8\u30b3\u304c\u6210\u9577\u3059\u308b\u305f\u3081\u306b\u5fc5\u8981\u306a\u552f\u4e00\u306e\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306a\u306e\u3060\u3002\u300d<\/p>\n
<\/p>\n
\u30b3\u30b9\u30c8\u30b3\u30fb\u30e1\u30f3\u30d0\u30fc\u30b7\u30c3\u30d7\u30fb\u30c1\u30fc\u30e0\u306f\u3001\u3053\u306e\u8ab2\u984c\u306b\u5bfe\u3059\u308b\u7b54\u3048\u3068\u3057\u3066\u3001100 \u30c9\u30eb\u306e\u30a8\u30b0\u30bc\u30af\u30c6\u30a3\u30d6\u30fb\u30e1\u30f3\u30d0\u30fc\u30b7\u30c3\u30d7\u3068\u3001\u30a2\u30e1\u30ea\u30ab\u30f3\u30fb\u30a8\u30ad\u30b9\u30d7\u30ec\u30b9 (American Express) \u306e\u63d0\u643a\u30ab\u30fc\u30c9\u3092\u767a\u58f2\u3057\u307e\u3057\u305f\u3002\u30a8\u30b0\u30bc\u30af\u30c6\u30a3\u30d6\u30fb\u30e1\u30f3\u30d0\u30fc\u30b7\u30c3\u30d7\u306f\u3001\u901a\u5e38\u306e\u30e1\u30f3\u30d0\u30fc\u30b7\u30c3\u30d7\u306e 2 \u500d\u306e\u8cbb\u7528\u304c\u304b\u304b\u308a\u307e\u3059\u304c\u3001\u5e74\u9593 2% \u306e\u8cfc\u5165\u7279\u5178\u304c\u3064\u3044\u3066\u3044\u307e\u3059\u3002\u5f53\u6642\u3001\u55b6\u696d\u5229\u76ca\u306e 70\uff05 \u3092\u4f1a\u54e1\u8cbb\u304c\u5360\u3081\u3066\u3044\u305f\u30d3\u30b8\u30cd\u30b9\u30e2\u30c7\u30eb\u306b\u304a\u3044\u3066\u3001\u3053\u308c\u306f\u5927\u5909\u306a\u3053\u3068\u3067\u3057\u305f\u304c\u3001\u4f1a\u8cbb\u3092\u652f\u6255\u3063\u305f\u6642\u70b9\u3067\u6e80\u305f\u3055\u308c\u3066\u3044\u305f\u901a\u5e38\u306e\u4f1a\u54e1\u6a29\u306b\u6bd4\u3079\u3001\u4f1a\u54e1\u4e00\u4eba\u5f53\u305f\u308a\u306e\u7c97\u5229\u76ca\u306f 2 \u500d\u8fd1\u304f\u306b\u306a\u308b\u3053\u3068\u3092\u610f\u5473\u3057\u3066\u3044\u305f\u306e\u3067\u3059\u3002<\/p>\n
<\/p>\n
\u30b3\u30b9\u30c8\u30b3\u306f\u30a2\u30e1\u30ea\u30ab\u30f3\u30fb\u30a8\u30ad\u30b9\u30d7\u30ec\u30b9\u306e\u5354\u529b\u3092\u5f97\u3066\u3001POS\u3001\u4f01\u696d\u7d71\u8a08\u3001\u4eba\u53e3\u7d71\u8a08\u306a\u3069\u306e\u4f1a\u54e1\u30c7\u30fc\u30bf\u3092\u6d3b\u7528\u3057\u307e\u3057\u305f\u3002\u305d\u3057\u3066\u3001\u975e\u5e38\u306b\u3088\u304f\u8a13\u7df4\u3055\u308c\u305f\u30bb\u30b0\u30e1\u30f3\u30c8\u77e5\u8b58\u306e\u8c4a\u5bcc\u306a\u5f93\u696d\u54e1\u3092\u4f1a\u8a08\u6642\u306b\u300c\u30b8\u30a7\u30df\u30cb\u300d\u4f1a\u54e1\u3068\u63a5\u3059\u308b\u3088\u3046\u914d\u7f6e\u3057\u3001\u30a8\u30b0\u30bc\u30af\u30c6\u30a3\u30d6\u4f1a\u54e1\u5236\u5ea6\u3092\u6025\u901f\u306b\u62e1\u5927\u3055\u305b\u307e\u3057\u305f\u3002\u5f7c\u3089\u306f\u3001\u3053\u308c\u3089\u306e\u9867\u5ba2\u306b\u8cfc\u5165\u5c65\u6b74\u3092\u898b\u305b\u3001\u5e74\u9593\u8cfc\u5165\u984d\u306b\u5bfe\u3057\u3066 2% \u306e\u30ea\u30bf\u30fc\u30f3\u304c\u671f\u5f85\u3067\u304d\u308b\u3053\u3068\u3092\u8aac\u660e\u3059\u308b\u3053\u3068\u304c\u3067\u304d\u305f\u306e\u3067\u3059\u3002\u7279\u306b\u3001\u30a8\u30b0\u30bc\u30af\u30c6\u30a3\u30d6\u30fb\u30e1\u30f3\u30d0\u30fc\u30b7\u30c3\u30d7\u306e\u8cfc\u5165\u306b\u5fc5\u8981\u306a\u91d1\u984d\u306b\u9054\u3057\u3066\u3044\u308b\u5834\u5408\u306f\u3001\u8aac\u5f97\u529b\u304c\u3042\u308a\u307e\u3059\u3002<\/p>\n
<\/p>\n
\u30b3\u30b9\u30c8\u30b3\u304c\u30a8\u30b0\u30bc\u30af\u30c6\u30a3\u30d6\u30fb\u30e1\u30f3\u30d0\u30fc\u30b7\u30c3\u30d7\u30fb\u30d7\u30ed\u30b0\u30e9\u30e0\u3092\u958b\u59cb\u3057\u305f 1999 \u5e74\u4ee5\u6765\u3001\u5c0f\u58f2\u696d\u754c\u306f\u4f55\u5ea6\u3082\u8ee2\u63db\u3092\u7e70\u308a\u8fd4\u3057\u3066\u304d\u307e\u3057\u305f\u3002\u30b3\u30b9\u30c8\u30b3\u306e\u5e74\u9593\u58f2\u4e0a\u306f 80 \u5104\u30c9\u30eb\u304b\u3089\u30012021 \u5e74\u5ea6\u306b\u306f 1960 \u5104\u30c9\u30eb\u306b\u6210\u9577\u3057\u307e\u3057\u305f\u3002\u30b3\u30b9\u30c8\u30b3\u306f\u73fe\u5728\u30011 \u5104 830 \u4e07\u4eba\u306e\u30ab\u30fc\u30c9\u4f1a\u54e1\u30682,560 \u4e07\u4eba\u306e\u30a8\u30b0\u30bc\u30af\u30c6\u30a3\u30d6\u4f1a\u54e1\uff08\u73fe\u5728\u6700\u3082\u6025\u6210\u9577\u3057\u3066\u3044\u308b\u4f1a\u54e1\u30bb\u30b0\u30e1\u30f3\u30c8\uff1a\u5168\u4f53\u306e 25 \uff05\u672a\u6e80\u3060\u304c\u3001\u524d\u56db\u534a\u671f\u6bd4\u306e\u4f1a\u54e1\u5897\u52a0\u306e 50 \uff05\u3092\u5360\u3081\u308b\uff09\u3092\u8a87\u3063\u3066\u3044\u307e\u3059\u3002\u307e\u305f\u3001\u30a2\u30de\u30be\u30f3\u30fb\u30d7\u30e9\u30a4\u30e0 (Amazon Prime) \u3068\u3044\u3046\u5de8\u5927\u4f01\u696d\u306b\u3088\u308b\u5e02\u5834\u304b\u3089\u306e\u5727\u529b\u306b\u3082\u304b\u304b\u308f\u3089\u305a\u3001\u30b3\u30b9\u30c8\u30b3\u306f 92 %\u8fd1\u3044\u4f1a\u54e1\u66f4\u65b0\u7387\u3092\u9054\u6210\u3057\u7d9a\u3051\u3066\u3044\u307e\u3059\u3002<\/p>\n
<\/p>\n
\u4fa1\u5024\u3092\u7b2c\u4e00\u306b\u8003\u3048\u308b<\/p>\n
\u73fe\u5728\u30012 \u5104 2 \u5343\u4e07\u4eba\u4ee5\u4e0a\u306e\u4eba\u3005\u304c\u3001\u30b3\u30b9\u30c8\u30b3\u3068\u30a2\u30de\u30be\u30f3\u306e\u4e00\u65b9\u3001\u307e\u305f\u306f\u4e21\u65b9\u306e\u4f1a\u54e1\u306b\u306a\u3063\u3066\u3044\u307e\u3059\u3002Amazon \u304c Amazon Prime \u3092\u7acb\u3061\u4e0a\u3052\u308b 4 \u5e74\u524d\u306e 2001 \u5e74\u3001\u30b8\u30a7\u30d5\u30fb\u30d9\u30be\u30b9 (Jeff Bezos) \u306f\u3001\u30b7\u30a2\u30c8\u30eb\u8fd1\u90ca\u306e\u30b9\u30bf\u30fc\u30d0\u30c3\u30af\u30b9\u3067\u30b7\u30cd\u30ac\u30eb\u3068\u671d\u306e\u30b3\u30fc\u30d2\u30fc\u3092\u98f2\u3080\u7d04\u675f\u3092\u3057\u307e\u305f\u3002\u30d9\u30be\u30b9\u306e\u30a2\u30a4\u30c7\u30a2\u3067\u3001\u9867\u5ba2\u306e\u30ed\u30a4\u30e4\u30eb\u30c6\u30a3\u3068\u30b3\u30b9\u30c8\u30b3\u306e\u9867\u5ba2\u4f53\u9a13\u306b\u3064\u3044\u3066\u8a71\u3092\u3059\u308b\u3053\u3068\u306b\u306a\u3063\u305f\u306e\u3067\u3059\u3002\u30d9\u30be\u30b9\u306f\u3001\u30b3\u30b9\u30c8\u30b3\u306e\u4f1a\u54e1\u304c\u3001\u3053\u306e\u30d6\u30e9\u30f3\u30c9\u306e\u4f1a\u54e1\u3067\u3042\u308b\u3053\u3068\u306b\u3069\u306e\u3088\u3046\u306a\u611f\u60c5\u3092\u62b1\u3044\u3066\u3044\u308b\u306e\u304b\u3001\u3082\u3063\u3068\u3088\u304f\u7406\u89e3\u3057\u305f\u304b\u3063\u305f\u306e\u3067\u3059\u3002<\/p>\n
<\/p>\n
\u300c\u4f1a\u8cbb\u306f\u4e00\u56de\u304d\u308a\u306e\u75db\u307f\u3060\u304c\u3001\u9867\u5ba2\u304c\u5e97\u306b\u5165\u308b\u305f\u3073\u306b\u5f37\u5316\u3055\u308c\u308b\u300d\u3068\u30b7\u30cd\u30ac\u30eb\u306f\u30d9\u30be\u30b9\u306b\u8a71\u3057\u307e\u3057\u305f\u3002\u300c\u79c1\u306e\u30a2\u30d7\u30ed\u30fc\u30c1\u306f\u3001\u5e38\u306b\u4fa1\u5024\u304c\u3059\u3079\u3066\u306b\u52dd\u308b\u3068\u3044\u3046\u3053\u3068\u3067\u3059\u3002\u4eba\u3005\u304c\u6211\u3005\u306e\u5947\u5999\u306a\u5834\u6240\u306b\u8cb7\u3044\u7269\u306b\u6765\u308b\u7528\u610f\u304c\u3042\u308b\u306e\u306f\u3001\u6211\u3005\u304c\u4fa1\u5024\u3092\u6301\u3063\u3066\u3044\u308b\u304b\u3089\u3067\u3059\u3002\u79c1\u305f\u3061\u306f\u5e38\u306b\u305d\u306e\u4fa1\u5024\u3092\u63d0\u4f9b\u3057\u3066\u3044\u307e\u3059\u3002\u3053\u306e\u30d3\u30b8\u30cd\u30b9\u306b\u5e74\u91d1\u306f\u306a\u3044\u306e\u3067\u3059\u3002\u300d<\/p>\n
<\/p>\n
\u300c\u30b8\u30a7\u30df\u30cb\u300d\u9867\u5ba2\u306e\u8981\u6c42\u306b\u5fdc\u3048\u308b<\/p>\n
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