{"id":152145,"date":"2019-06-17T03:03:40","date_gmt":"2019-06-17T10:03:40","guid":{"rendered":"https:\/\/www.genesys.com\/?post_type=blog&p=152145"},"modified":"2020-02-03T20:28:06","modified_gmt":"2020-02-04T04:28:06","slug":"%e3%82%b3%e3%83%b3%e3%82%bf%e3%82%af%e3%83%88%e3%82%bb%e3%83%b3%e3%82%bf%e3%83%bc%e3%81%a8%e3%83%9e%e3%83%bc%e3%82%b1%e3%83%86%e3%82%a3%e3%83%b3%e3%82%b0%e3%82%92%e8%9e%8d%e5%90%88%e3%81%99%e3%82%8b","status":"publish","type":"blog","link":"https:\/\/www.genesys.com\/ja-jp\/blog\/post\/%e3%82%b3%e3%83%b3%e3%82%bf%e3%82%af%e3%83%88%e3%82%bb%e3%83%b3%e3%82%bf%e3%83%bc%e3%81%a8%e3%83%9e%e3%83%bc%e3%82%b1%e3%83%86%e3%82%a3%e3%83%b3%e3%82%b0%e3%82%92%e8%9e%8d%e5%90%88%e3%81%99%e3%82%8b","title":{"rendered":"MarTech\u6642\u4ee3\u306b\u30b3\u30fc\u30eb\u30bb\u30f3\u30bf\u30fc\u00d7\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u9023\u643a\u304c\u751f\u307f\u51fa\u3059\u52b9\u679c\u3068\u306f\uff1f\u3010\u30b3\u30fc\u30eb\u30bb\u30f3\u30bf\u30fc\u30de\u30cd\u30b8\u30e1\u30f3\u30c8TIPS\u3011"},"content":{"rendered":"

[vc_section full_width=”stretch_row”][vc_row][vc_column][vc_column_text]\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u30c6\u30af\u30ce\u30ed\u30b8\u30fc (MarTech) \u306f\u3001\u65b0\u305f\u306a\u30c4\u30fc\u30eb\u3068\u30c7\u30fc\u30bf\u306e\u767b\u5834\u3068\u76ee\u899a\u307e\u3057\u3044\u666e\u53ca\u3092\u80cc\u666f\u306b\u3001\u5e83\u3044\u5206\u91ce\u3067\u9ad8\u5ea6\u5316\u3092\u7d9a\u3051\u3066\u3044\u307e\u3059\u3002\u4e00\u65b9\u3067\u3001\u9867\u5ba2\u30a4\u30f3\u30bf\u30e9\u30af\u30b7\u30e7\u30f3\u306b\u4f34\u3044\u3001\u30c7\u30fc\u30bf\u306f\u5897\u5927\u3057\u3066\u3044\u307e\u3059\u3002\u3053\u308c\u307e\u3067\u3001\u30b3\u30fc\u30eb\u30bb\u30f3\u30bf\u30fc\u306f\u9867\u5ba2\u306e\u30ea\u30a2\u30eb\u30bf\u30a4\u30e0\u30c7\u30fc\u30bf\u3092\u53d6\u5f97\u3057\u3066\u304d\u307e\u3057\u305f\u304c\u3001\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u3067\u306f\u3053\u306e\u3088\u3046\u306a\u77e5\u898b\u3092\u5f97\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u305b\u3093\u3067\u3057\u305f\u3002\u305d\u306e\u7d50\u679c\u3001\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u62c5\u5f53\u90e8\u9580\u306f\u3001\u9867\u5ba2\u306e\u610f\u56f3\u3001\u884c\u52d5\u3001\u8da3\u5411\u306a\u3069\u306e\u30c8\u30ec\u30f3\u30c9\u3092\u898b\u9003\u3057\u3066\u3057\u307e\u3063\u3066\u3044\u305f\u306e\u3067\u3059\u3002<\/p>\n

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\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u62c5\u5f53\u8005\u304c\u76ee\u6a19\u3092\u9054\u6210\u3059\u308b\u306b\u306f\u3001\u9060\u3044\u9053\u306e\u308a\u3092\u9032\u307e\u306a\u3051\u308c\u3070\u306a\u308a\u307e\u305b\u3093\u3002MTA (\u30de\u30eb\u30c1\u30bf\u30c3\u30c1\u30fb\u30a2\u30c8\u30ea\u30d3\u30e5\u30fc\u30b7\u30e7\u30f3) \u3092\u300c\u5341\u5206\u306b\u300d\u7406\u89e3\u3057\u3066\u3044\u308b\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u62c5\u5f53\u8005\u306f\u3001\u3054\u304f\u308f\u305a\u304b\u3067\u3059\u3002\u3053\u308c\u306f\u3064\u307e\u308a\u3001\u30c6\u30af\u30ce\u30ed\u30b8\u30fc\u306e\u6d3b\u7528\u306b\u3088\u308a\u4fa1\u5024\u3092\u751f\u307f\u51fa\u3059\u6a5f\u4f1a\u3092\u898b\u9003\u3057\u3001\u4e88\u7b97\u3092\u7121\u99c4\u306b\u3057\u3066\u3044\u308b\u53ef\u80fd\u6027\u3092\u610f\u5473\u3057\u307e\u3059\u3002<\/p>\n

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\u305d\u306e\u539f\u56e0\u306e1\u3064\u306f\u3001\u30c7\u30fc\u30bf\u30bd\u30fc\u30b9\u306e\u7e26\u5272\u308a\u69cb\u9020\u306b\u3042\u308a\u307e\u3059\u3002\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u90e8\u9580\u304c\u6c42\u3081\u308b\u3088\u308a\u9ad8\u5ea6\u306a\u30c6\u30af\u30ce\u30ed\u30b8\u30fc\u3092\u5c0e\u5165\u3059\u308b\u5834\u5408\u3001\u3053\u306e\u554f\u984c\u306f\u3055\u3089\u306b\u6df1\u523b\u306b\u306a\u308a\u307e\u3059\u3002\u305f\u3068\u3048\u3070\u3001\u6a5f\u68b0\u5b66\u7fd2\u3068\u4eba\u5de5\u77e5\u80fd (AI) \u3092\u6d3b\u7528\u3057\u3001\u58f2\u4e0a\u5897\u306b\u3064\u306a\u304c\u308b\u610f\u601d\u6c7a\u5b9a\u3084\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u3092\u5c55\u958b\u3059\u308b\u5834\u5408\u3092\u8003\u3048\u3066\u307f\u307e\u3057\u3087\u3046\u3002<\/p>\n

 <\/p>\n

\u9867\u5ba2\u3068\u306e\u95a2\u4fc2\u69cb\u7bc9\u306b\u5f79\u7acb\u3064\u9867\u5ba2\u30c7\u30fc\u30bf\u3001\u4f1a\u8a71\u3084\u30e1\u30fc\u30eb\u306a\u3069\u306e\u5c65\u6b74\u3001\u30c7\u30fc\u30bf\u5185\u306e\u77e5\u898b\u306b\u3001\u3069\u306e\u3088\u3046\u306a\u624b\u6bb5\u3067\u30a2\u30af\u30bb\u30b9\u3057\u60c5\u5831\u53ce\u96c6\u3059\u308c\u3070\u3088\u3044\u3067\u3057\u3087\u3046\u304b\u3002\u3053\u3053\u3067\u91cd\u8981\u306b\u306a\u308b\u306e\u306f\u3001\u30c7\u30fc\u30bf\u306e\u7d71\u5408\u3068\u30c7\u30fc\u30bf\u81ea\u4f53\u3067\u3059\u3002<\/p>\n

 <\/p>\n

\u30b3\u30fc\u30eb\u30bb\u30f3\u30bf\u30fc\u30fb\u30a8\u30f3\u30b2\u30fc\u30b8\u30e1\u30f3\u30c8\u3068\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u3092\u3064\u306a\u3050<\/strong><\/p>\n

 <\/p>\n

MarTech\u6642\u4ee3\u306e\u30c7\u30b8\u30bf\u30eb\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u3068\u5f93\u6765\u306e\u30b3\u30fc\u30eb\u30bb\u30f3\u30bf\u30fc\u30fb\u30c6\u30af\u30ce\u30ed\u30b8\u30fc\u306e\u9593\u306b\u306f\u3001\u4e21\u8005\u3092\u3064\u306a\u3050\u65b0\u305f\u306a\u30b5\u30fc\u30d3\u30b9\u304c\u767b\u5834\u3057\u3066\u3044\u307e\u3059\u3002LiveRamp\u306a\u3069\u306e\u30c7\u30fc\u30bf\u30d7\u30ed\u30d0\u30a4\u30c0\u30fc\u3084\u30d7\u30e9\u30c3\u30c8\u30d5\u30a9\u30fc\u30e0\u3068\u7d71\u5408\u3059\u308b\u3053\u3068\u3067\u3001\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u90e8\u9580\u306f\u30b3\u30fc\u30eb\u30bb\u30f3\u30bf\u30fc\u306e\u30c7\u30fc\u30bf\u306b\u30a2\u30af\u30bb\u30b9\u3057\u3001\u305d\u308c\u3092CRM\u30b7\u30b9\u30c6\u30e0\u3092\u306f\u3058\u3081\u3068\u3059\u308bMarTech\u30a8\u30b3\u30b7\u30b9\u30c6\u30e0\u3078\u3068\u53d6\u308a\u8fbc\u3080\u3053\u3068\u304c\u53ef\u80fd\u306b\u306a\u308a\u307e\u3059\u3002\u3057\u304b\u3082\u3001\u30c7\u30fc\u30bf\u3092\u3055\u307e\u3056\u307e\u306a\u30d7\u30e9\u30c3\u30c8\u30d5\u30a9\u30fc\u30e0\u3078\u3068\u79fb\u884c\u3067\u304d\u307e\u3059\u3002<\/p>\n

 <\/p>\n

\u9867\u5ba2\u304c\u4f7f\u7528\u3059\u308b\u30c1\u30e3\u30cd\u30eb\u3092\u554f\u308f\u305a\u3001\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u90e8\u9580\u306f\u6b21\u306e\u30c7\u30fc\u30bf\u3092\u53d6\u5f97\u3067\u304d\u307e\u3059\u3002<\/p>\n

 <\/p>\n

\u30fb\u9867\u5ba2\u304c\u5165\u529b\u3057\u305f\u30ad\u30fc\u30ef\u30fc\u30c9<\/p>\n

\u30fb\u901a\u8a71\u306e\u767a\u4fe1\u5143<\/p>\n

\u30fb\u30b3\u30fc\u30eb\u30bb\u30f3\u30bf\u30fc\u306b\u304a\u3051\u308b\u901a\u8a71\u306e\u30eb\u30fc\u30c6\u30a3\u30f3\u30b0\u5148\u304a\u3088\u3073\u901a\u8a71\u7406\u7531<\/p>\n

\u30fb\u9867\u5ba2\u304c\u9078\u629e\u3057\u305fIVR\u30aa\u30d7\u30b7\u30e7\u30f3<\/p>\n

\u30fb\u901a\u8a71\u5f8c\u306e\u901a\u8a71\u5206\u6790<\/p>\n

 <\/p>\n

\u6b21\u306b\u3001\u9700\u8981\u5275\u51fa\u306e\u30e1\u30ea\u30c3\u30c8\u3092\u8003\u3048\u3066\u307f\u3066\u304f\u3060\u3055\u3044\u3002\u898b\u8fbc\u307f\u9867\u5ba2\u3092\u30bf\u30fc\u30b2\u30c3\u30c8\u306b\u3057\u305f\u5e83\u544a\u3092\u6253\u3064\u5834\u5408\u3001\u30c7\u30fc\u30bf\u30d7\u30ed\u30d0\u30a4\u30c0\u30fc\u3092\u4f7f\u3063\u3066\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u3092\u5c55\u958b\u3057\u307e\u3059\u3002\u898b\u8fbc\u307f\u9867\u5ba2\u304c\u5e83\u544a\u306b\u53cd\u5fdc\u3059\u308b\u3068\u3001\u305d\u306e\u9867\u5ba2\u306e\u30b8\u30e3\u30fc\u30cb\u30fc\u304b\u3089\u3042\u3089\u3086\u308b\u30c7\u30fc\u30bf\u304cGenesys Altocloud\u306a\u3069\u306e\u30d7\u30ed\u30b0\u30e9\u30e0\u306b\u53d6\u308a\u8fbc\u307e\u308c\u3001\u4f7f\u7528\u53ef\u80fd\u306b\u306a\u308a\u307e\u3059\u3002\u3053\u308c\u306b\u306f\u3001Web\u30b5\u30a4\u30c8\u306e\u95b2\u89a7\u524d\u306b\u767a\u751f\u3057\u3066\u3044\u305f\u30bf\u30c3\u30c1\u30dd\u30a4\u30f3\u30c8\u3082\u542b\u307e\u308c\u307e\u3059\u3002\u305d\u306e\u7d50\u679c\u3001\u30ab\u30b9\u30bf\u30de\u30fc\u30b8\u30e3\u30fc\u30cb\u30fc\u5185\u3067\u7279\u5b9a\u306e\u30bf\u30a4\u30df\u30f3\u30b0\u3092\u7279\u5b9a\u3057\u3001\u30d3\u30b8\u30cd\u30b9\u6210\u679c\u3092\u6700\u5927\u9650\u306b\u9ad8\u3081\u308b\u3053\u3068\u304c\u53ef\u80fd\u306b\u306a\u308a\u307e\u3059\u3002<\/p>\n

 <\/p>\n

\u30b8\u30a7\u30cd\u30b7\u30b9\u306f\u3001CRM\u30b7\u30b9\u30c6\u30e0\u306b\u306f\u306a\u3044\u4f1a\u8a71\u30c7\u30fc\u30bf\u3068\u30aa\u30f3\u30e9\u30a4\u30f3\u4e0a\u306e\u3084\u308a\u3068\u308a\u306e\u30c7\u30fc\u30bf\u3092\u3059\u3079\u3066\u7d71\u5408\u3057\u3001\u6a5f\u68b0\u5b66\u7fd2\u30a8\u30f3\u30b8\u30f3\u3078\u3068\u62e1\u5f35\u3059\u308b\u3053\u3068\u3067\u3001\u4e88\u6e2c\u306b\u57fa\u3065\u304f\u30ea\u30fc\u30c9\u306e\u512a\u5148\u9806\u4f4d\u4ed8\u3051\u3001\u4e88\u6e2c\u306b\u57fa\u3065\u304f\u898b\u8fbc\u307f\u5ba2\u3068\u306e\u30a8\u30f3\u30b2\u30fc\u30b8\u30e1\u30f3\u30c8\u3001\u30bb\u30fc\u30eb\u30b9\u30ea\u30bd\u30fc\u30b9\u3078\u306e\u4e88\u6e2c\u7684\u30eb\u30fc\u30c6\u30a3\u30f3\u30b0\u3092\u5b9f\u73fe\u3057\u307e\u3059\u3002\u3053\u306e\u3088\u3046\u306a\u30c6\u30af\u30ce\u30ed\u30b8\u30fc\u306e\u878d\u5408\u306b\u3088\u308a\u3001\u30ab\u30b9\u30bf\u30de\u30fc\u30b8\u30e3\u30fc\u30cb\u30fc\u306e\u6700\u524d\u7dda\u306e\u30cb\u30fc\u30ba\u306b\u3001\u3053\u308c\u307e\u3067\u306b\u306a\u3044\u307b\u3069\u7684\u78ba\u306b\u5bfe\u5fdc\u3057\u307e\u3059\u3002<\/p>\n

 <\/p>\n

\u30c7\u30fc\u30bf\u3092\u6709\u52b9\u6d3b\u7528<\/strong><\/p>\n

 <\/p>\n

\u5927\u91cf\u30c7\u30fc\u30bf\u3078\u306e\u30a2\u30af\u30bb\u30b9\u306f\u3001\u30e1\u30ea\u30c3\u30c8\u306e1\u3064\u3067\u3057\u304b\u3042\u308a\u307e\u305b\u3093\u3002\u4e88\u6e2c\u7684\u306a\u30ab\u30b9\u30bf\u30de\u30fc\u30a8\u30f3\u30b2\u30fc\u30b8\u30e1\u30f3\u30c8\u304c\u53ef\u80fd\u306b\u306a\u308b\u3060\u3051\u3067\u306a\u304f\u3001\u898b\u8fbc\u307f\u9867\u5ba2\u3068\u3001\u30b3\u30fc\u30eb\u30bb\u30f3\u30bf\u30fc\u306e\u5f93\u696d\u54e1\u3084\u30a8\u30fc\u30b8\u30a7\u30f3\u30c8\u306e\u6700\u9069\u306a\u30de\u30c3\u30c1\u30f3\u30b0\u3082\u53ef\u80fd\u306b\u306a\u308a\u307e\u3059\u3002\u30de\u30c3\u30c1\u30f3\u30b0\u3067\u306f\u3001AI\u30c6\u30af\u30ce\u30ed\u30b8\u30fc\u3068\u6a5f\u68b0\u5b66\u7fd2\u306b\u3088\u3063\u3066\u4e88\u6e2c\u7684\u306a\u30eb\u30fc\u30c6\u30a3\u30f3\u30b0\u3092\u884c\u3044\u307e\u3059\u3002<\/p>\n

 <\/p>\n

\u3053\u308c\u306f\u3001\u30b3\u30fc\u30eb\u30bb\u30f3\u30bf\u30fc\u306b\u304a\u3051\u308b\u4e88\u6e2c\u7684\u30eb\u30fc\u30c6\u30a3\u30f3\u30b0\u306e\u5225\u306e\u6d3b\u7528\u4f8b\u3067\u3042\u308a\u3001\u30b5\u30fc\u30d3\u30b9\u306e\u8fc5\u901f\u5316\u3068\u51e6\u7406\u6642\u9593\u306e\u77ed\u7e2e\u3068\u3044\u3063\u305f\u5f93\u6765\u306e\u6d3b\u7528\u65b9\u6cd5\u3068\u306f\u7570\u306a\u308b\u3082\u306e\u3067\u3059\u3002\u3053\u306e\u6d3b\u7528\u4f8b\u3067\u306f\u3001\u9867\u5ba2\u304cWeb\u30b5\u30a4\u30c8\u3092\u95b2\u89a7\u3059\u308b\u524d\u306b\u751f\u6210\u3055\u308c\u3066\u3044\u305f\u591a\u5f69\u306a\u30c7\u30fc\u30bf\u306b\u3059\u3079\u3066\u30a2\u30af\u30bb\u30b9\u3057\u3001\u3053\u308c\u3092\u4e88\u6e2c\u7684\u30eb\u30fc\u30c6\u30a3\u30f3\u30b0\u3068Genesys Altocloud\u3078\u3068\u878d\u5408\u3057\u307e\u3059\u3002<\/p>\n

 <\/p>\n

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 <\/p>\n

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 <\/p>\n

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