{"id":619729,"date":"2026-03-20T17:05:41","date_gmt":"2026-03-21T00:05:41","guid":{"rendered":"https:\/\/www.genesys.com\/webinars\/donne-leader-nellera-della-cx-alimentata-dallai"},"modified":"2026-03-20T17:06:47","modified_gmt":"2026-03-21T00:06:47","slug":"women-leading-in-the-era-of-ai-powered-cx","status":"publish","type":"webinars","link":"https:\/\/www.genesys.com\/it-it\/webinars\/women-leading-in-the-era-of-ai-powered-cx","title":{"rendered":"Donne leader nell&#8217;era della CX alimentata dall&#8217;AI"},"content":{"rendered":"<div class=\"wpb-content-wrapper\"><p>[vc_section background_color=&#8221;bgc-lgray&#8221; flair=&#8221;%5B%7B%22hide_mobile%22%3A%22yes%22%7D%5D&#8221;][vc_row content_placement=&#8221;middle&#8221;][vc_column width=&#8221;1\/2&#8243;][vc_column_text css=&#8221;&#8221; el_class=&#8221;mb-1&#8243;]<\/p>\n<p class=\"pre_h1\"><strong>Webinar on-demand <\/strong><\/p>\n<p>[\/vc_column_text][vc_column_text css=&#8221;&#8221;]<\/p>\n<h1>Donne leader nell&#8217;era della CX alimentata dall&#8217;AI<\/h1>\n<p>Una conversazione con clienti Genesys su come muoversi tra rischi, prestazioni e fiducia su larga scala.<\/p>\n<p>.[\/vc_column_text][\/vc_column][vc_column width=&#8221;1\/2&#8243; el_id=&#8221;form&#8221; offset=&#8221;vc_col-lg-offset-1 vc_col-lg-5&#8243;]<div class=\"eloq_form elq-container gmkto_form_type_ gmkto_format_vertical\"><form method=\"post\" name=\"MasterLeadIntakeForm\" action=\"https:\/\/s1260946616.t.eloqua.com\/e\/f2\" data-proc=\"page\" data-ppcount=\"5\" onsubmit=\"return proc_submit(this);\" class=\"beam-form elq-form init webinarform yesknown yesprefill yespp strict-check\"  ><div id=\"known_person\" style=\"display:none;\"><p class=\"welcome_user\"><span id=\"welcome_person\">Salve<\/span> <span id=\"person_info\"><span class=\"person_first\"><\/span>&nbsp;<span class=\"person_last\"><\/span><\/span><\/p><p class=\"delete_button\"><a class=\"deletemyrecord\">Non sei tu?<\/a><\/p><\/div><input value=\"MasterLeadIntakeForm\" type=\"hidden\" name=\"elqFormName\"><input value=\"1260946616\" type=\"hidden\" name=\"elqSiteId\"><input name=\"elqCampaignId\" type=\"hidden\"><input type=\"hidden\" name=\"elqCustomerGUID\" value=\"\"><input type=\"hidden\" name=\"elqCookieWrite\" value=\"0\"><input type=\"hidden\" name=\"client_ip_address\" id=\"fe449\" value=\"\"><div class=\"fields\"><input type=\"hidden\" name=\"CID\" id=\"fe198\" value=\"701Ht000001ebu7IAA\"><input type=\"hidden\" name=\"CID_STATUS\" id=\"fe281\" value=\"Attended On-Demand\"><input type=\"hidden\" name=\"redirect_url\" id=\"fe217\" value=\"https:\/\/www.genesys.com\/it-it\/wp-json\/wp\/v2\/webinars\/619729?thankyou=619729&page_type=webinars&page_attr=Video%3BBest%20Practice%3BCustomer\"><input type=\"hidden\" name=\"landing_page_url\" id=\"fe204\" value=\"https:\/\/www.genesys.com\/it-it\/wp-json\/wp\/v2\/webinars\/619729\"><input type=\"hidden\" name=\"post_type\" id=\"fe448\" value=\"ondemand-webinar\"><input type=\"hidden\" name=\"integration\" id=\"fe362\" value=\"\"><input type=\"hidden\" name=\"language_code\" id=\"fe479\" value=\"it-it\"><input type=\"hidden\" name=\"full_url\" id=\"fe983\" value=\"https:\/\/www.genesys.com\/it-it\/wp-json\/wp\/v2\/webinars\/619729\"><input type=\"hidden\" name=\"post_id\" id=\"fe984\" value=\"619729\">\n    <div class=\"form-row row-email el_field form-floating\">\n        <input type=\"email\" class=\"form-control el_field elq-item-input required\" name=\"emailAddress\" id=\"fe192\" value=\"\" aria-label=\"Email aziendale\" placeholder=\"Email aziendale\">\n        <label for=\"fe192\">Email aziendale<span class=\"required-asterisk\">*<\/span><\/label>\n    <\/div>\n    <div class=\"form-row cb_available el_field form-floating\">\n        <input type=\"text\" class=\"form-control el_field elq-item-input cb_available  required\" name=\"firstName\" id=\"fe190\" value=\"\" placeholder=\"Nome\">\n        <label for=\"fe190\">Nome<span class=\"required-asterisk\">*<\/span><\/label>\n    <\/div>\n    <div class=\"form-row cb_available el_field form-floating\">\n        <input type=\"text\" class=\"form-control el_field elq-item-input cb_available required\" name=\"lastName\" id=\"fe191\" value=\"\" placeholder=\"Cognome\">\n        <label for=\"fe191\">Cognome<span class=\"required-asterisk\">*<\/span><\/label>\n    <\/div>\n    <div class=\"form-row cb_available eloq_ppe el_field form-floating\">\n        <select class=\"form-select el_field elq-item-select cb_available required eloq_ppe\" id=\"fe219\" name=\"jobLevel1\" data-value=\"\">\n            <option selected=\"\" value=\"\"><\/option><option value=\"C-Level\">Alto dirigente<\/option><option value=\"VP\">VP<\/option><option value=\"Director\">Direttore<\/option><option value=\"Manager\">Manager<\/option><option value=\"Principal\">Principale<\/option><option value=\"Engineer \/ Architect\">Ingegnere\/architetto<\/option><option 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e-commerce\/digitali<\/option><option value=\"Finance\">Finanza<\/option><option value=\"Human Resources\">Risorse umane<\/option><option value=\"Influencer\">Influencer<\/option><option value=\"Information Technology\">Tecnologia informatica<\/option><option value=\"IT Architecture\">Architettura IT<\/option><option value=\"IT Infrastructure\">Infrastruttura IT<\/option><option value=\"IVR\">IVR<\/option><option value=\"Marketing\">Marketing<\/option><option value=\"Operations \/ Process Management\">Gestione delle operazioni\/dei processi<\/option><option value=\"Production Management\">Gestione della produzione<\/option><option value=\"Purchasing\">Acquisti<\/option><option value=\"Sales\">Vendite<\/option><option value=\"Unknown\">Sconosciuto<\/option>\n        <\/select>\n        <label for=\"fe218\">Funzioni<span class=\"required-asterisk\">*<\/span><\/label>\n    <\/div>\n    <div class=\"form-row cb_available eloq_ppe el_field form-floating\">\n        <input type=\"text\" class=\"form-control el_field elq-item-input cb_available required eloq_ppe\" name=\"company\" id=\"fe193\" value=\"\" placeholder=\"Societ\u00e0\">\n        <label for=\"fe193\">Societ\u00e0<span class=\"required-asterisk\">*<\/span><\/label>\n    <\/div>\n    <div class=\"form-row cb_available eloq_ppe el_field form-floating\">\n        <input type=\"tel\" class=\"form-control el_field elq-item-input cb_available required eloq_ppe\" name=\"busPhone\" id=\"fe215\" value=\"\" placeholder=\"Telefono\">\n        <label for=\"fe215\">Telefono<span class=\"required-asterisk\">*<\/span><\/label>\n    <\/div>\n    <div class=\"form-row cb_available eloq_ppe el_field form-floating\">\n        <select class=\"form-select el_field elq-item-select cb_available required eloq_ppe\" id=\"fe194\" name=\"country\" data-value=\"\">\n            <option value=\"\"><\/option>\n            <!-- Add country options here -->\n        <\/select>\n        <label for=\"fe194\">Paese<span class=\"required-asterisk\">*<\/span><\/label>\n    <\/div>\n    <div class=\"form-row cb_available country_dep el_field form-floating\">\n        <select class=\"form-select el_field elq-item-select cb_available required eloq_ppe\" id=\"fe214\" name=\"stateProv\" data-value=\"\">\n            <option selected=\"\" value=\"\"><\/option>\n        <\/select>\n        <label for=\"fe214\">Stato\/Provincia<span class=\"required-asterisk\">*<\/span><\/label>\n    <\/div>\n    <div class=\"form-row cb_available eloq_ppe el_field form-floating\">\n        <input type=\"text\" class=\"form-control el_field elq-item-input cb_available required eloq_ppe\" name=\"website1\" id=\"fe801\" value=\"\" placeholder=\"Your Website\">\n        <label for=\"fe801\">Your Website<span class=\"required-asterisk\">*<\/span><\/label>\n    <\/div>\n    <div class=\"form-row cb_available eloq_ppe el_field form-floating\">\n        <input type=\"text\" class=\"form-control el_field elq-item-input cb_available required eloq_ppe\" name=\"city\" id=\"fe226\" value=\"\" placeholder=\"Citt\u00e0\">\n        <label for=\"fe226\">Citt\u00e0<span class=\"required-asterisk\">*<\/span><\/label>\n    <\/div>\n    <div class=\"form-row cb_available eloq_ppe el_field form-floating\">\n        <input type=\"text\" class=\"form-control el_field elq-item-input cb_available required eloq_ppe\" name=\"title\" id=\"fe220\" value=\"\" placeholder=\"Professione\">\n        <label for=\"fe220\">Professione<span class=\"required-asterisk\">*<\/span><\/label>\n    <\/div>\n    <div class=\"form-row cb_available eloq_ppe el_field form-floating\">\n        <select class=\"form-select el_field elq-item-select cb_available required eloq_ppe\" id=\"fe221\" name=\"industry1\" data-value=\"\">\n            <option value=\"\" ><\/option>\n            <option value=\"Banking\">Bancario<\/option><option value=\"Business Services\">Servizi aziendali<\/option><option value=\"Capital Markets\">Capital Markets<\/option><option value=\"Communications\">Communications<\/option><option value=\"Consumer Products\">Consumer Products<\/option><option value=\"Defense & Intelligence\">Defense & Intelligence<\/option><option value=\"Education & Non-Profit\">Education & Non-Profit<\/option><option value=\"Energy & Utilities\">Energia e utility<\/option><option value=\"Entertainment\">Intrattenimento<\/option><option value=\"Government\">Pubblica Amministrazione<\/option><option value=\"Insurance\">Assicurazioni<\/option><option value=\"Life Sciences\">Life Sciences<\/option><option value=\"Logistics\">Logistics<\/option><option value=\"Manufacturing\">Manufacturing<\/option><option value=\"Payors\">Payors<\/option><option value=\"Providers\">Providers<\/option><option value=\"Retailers\">Retailers<\/option><option value=\"Technology\">Tecnologia<\/option><option value=\"Travel & Hospitality\">Travel & Hospitality<\/option><option value=\"Retail Banking\">Retail Banking<\/option><option value=\"Other\">Altro<\/option>\n        <\/select>\n        <label for=\"fe221\">Settore<span class=\"required-asterisk\">*<\/span><\/label>\n    <\/div>\n    <div class=\"form-row cb_available eloq_ppe el_field form-floating\">\n        <select class=\"form-select el_field elq-item-select cb_available required eloq_ppe\" id=\"fe222\" name=\"levelofInterest1\" data-value=\"\">\n            <option value=\"\"><\/option>\n            <option value=\"Just researching\">Sto solo facendo una ricerca<\/option><option value=\"Gathering business requirements\">Sto raccogliendo le esigenze aziendali<\/option><option value=\"Comparing solutions\">Sto valutando le soluzioni<\/option><option value=\"Ready for a conversation\">Sono pronto per una conversazione<\/option>\n        <\/select>\n        <label for=\"fe222\">Obiettivo<span class=\"required-asterisk\">*<\/span><\/label>\n    <\/div>\n    <div class=\"form-row cb_available eloq_ppe el_field form-floating\">\n        <select class=\"form-select el_field elq-item-select cb_available required eloq_ppe\" id=\"fe225\" name=\"numberofAgentsForm1\" data-value=\"\">\n            <option value=\"\"><\/option>\n            <option value=\"1-20\">1-20<\/option><option value=\"21-50\">21-50<\/option><option value=\"51-100\">51-100<\/option><option value=\"101-300\">101-300<\/option><option value=\"301-500\">301-500<\/option><option value=\"501-1000\">501-1000<\/option><option value=\">1000\">&gt;1000<\/option><option value=\"No Contact Center\">Nessun contact center<\/option><option value=\"Don't Know\">Non so<\/option>\n        <\/select>\n        <label for=\"fe225\">Numero di postazioni contact center<span class=\"required-asterisk\">*<\/span><\/label>\n    <\/div><div class=\"form-check single-checkbox-row form-row gdpr-field white-box \"><input type=\"checkbox\" class=\"el_field eloq_ppe\" name=\"explicitConsentEmailPhone\" id=\"fe224\" val=\"\"><label class=\"checkbox-aligned elq-item-label\" for=\"fe224\">S\u00ec. Desidero ricevere aggiornamenti via e-mail o telefono su Genesys.<\/label><\/div><div class=\"single-checkbox-row form-row white-box \"><input type=\"checkbox\" class=\"el_field eloq_ppe\" name=\"contactMe\" id=\"fe509\" val=\"\"><label class=\"checkbox-aligned elq-item-label\" for=\"fe509\">Desidero essere contattato\/a<\/label><\/div><input type=\"hidden\" data-query=\"utm_medium\" name=\"utm_medium\" id=\"fe199\" value=\"\"><input type=\"hidden\" data-query=\"utm_source\" name=\"utm_source\" id=\"fe200\" value=\"\"><input type=\"hidden\" data-query=\"utm_campaign\" name=\"utm_campaign\" id=\"fe201\" value=\"\"><input type=\"hidden\" data-query=\"utm_term\" name=\"utm_term\" id=\"fe202\" value=\"\"><input type=\"hidden\" data-query=\"utm_content\" name=\"utm_content\" id=\"fe203\" value=\"\"><input type=\"hidden\" data-query=\"ost_tool\" name=\"ost_tool\" id=\"fe293\" value=\"\"><input type=\"hidden\" data-query=\"ost_campaign\" name=\"ost_campaign\" id=\"fe294\" value=\"\"><input type=\"hidden\" data-query=\"ost_content\" name=\"ost_content\" id=\"fe295\" value=\"\"><input type=\"hidden\" data-query=\"blaid\" name=\"eloquaBLAID_c\" id=\"fe3099\" value=\"\"><input type=\"hidden\" data-query=\"gclid\" name=\"gCLID1\" id=\"fe283\" value=\"\"><input type=\"hidden\" data-query=\"mkwid\" name=\"mKWID1\" id=\"fe678\" value=\"\"><input type=\"hidden\" name=\"gAClientID1\" id=\"fe284\" value=\"\"><input type=\"hidden\" name=\"noteCreatorTitle1\" id=\"fe313\" value=\"\"><input type=\"hidden\" name=\"webContentAutoResponderDefault\" id=\"fe286\" value=\"OFF\"><input type=\"hidden\" name=\"webContentAutoResponderTitle\" id=\"fe287\" value=\"\"><input type=\"hidden\" name=\"webContentAutoResponderURL\" id=\"fe288\" value=\"\"><input type=\"hidden\" name=\"noteCreator2\" id=\"fe478\" value=\"\"><input type=\"hidden\" class=\"yesprefill\" name=\"neverbounceResult1\" id=\"fe640\" value=\"OFF\"><input type=\"hidden\" class=\"yesprefill\" name=\"neverbounceFlags1\" id=\"fe641\" value=\"OFF\"><input type=\"hidden\" class=\"yesprefill\" name=\"neverbounceSuggestedCorrection1\" id=\"fe642\" value=\"6sense\"><input type=\"hidden\" name=\"clearbitPersonID1\" id=\"fe630\" value=\"\"><input type=\"hidden\" name=\"clearbitFieldCount1\" id=\"fe633\" value=\"\"><input type=\"hidden\" name=\"clearbitTitle1\" id=\"fe646\" value=\"\"><input type=\"hidden\" name=\"clearbitRole1\" id=\"fe631\" value=\"\"><input type=\"hidden\" name=\"clearbitNumberofEmployees1\" id=\"fe647\" value=\"\"><input type=\"hidden\" name=\"clearbitNumberofEmployeesRange1\" id=\"fe648\" value=\"\"><input type=\"hidden\" name=\"clearbitWebsite1\" id=\"fe802\" value=\"\"><input type=\"hidden\" name=\"browserUserAgent\" id=\"fe3319\" value=\"\"><input type=\"text\" class=\"honeypp\" name=\"honeypp\" id=\"honeypp\" value=\"\" ><input role=\"button\" aria-label=\"Guarda subito\" type=\"Submit\" class=\"submit-button-style btn btn-primary \" value=\"Guarda subito\" id=\"fe195\"><div class=\"loading\"><\/div><div class=\"gdpr-field form-row white-box legal\"><span>Fornendo queste informazioni accetti la <a href=\"https:\/\/www.genesys.com\/company\/legal\/privacy-policy\" target=\"_blank\">nostra politica sulla privacy<\/a>.<\/span><\/div><\/div><\/form><\/div>[\/vc_column][\/vc_row][\/vc_section][vc_section][vc_row][vc_column width=&#8221;1\/2&#8243;][vc_column_text css=&#8221;&#8221;]In occasione della Giornata internazionale della donna, alcune donne leader discuteranno di come stanno integrando l\u2019intelligenza artificiale (AI) nelle operazioni relative alla Customer Experience (CX), cercando di trovare un equilibrio tra prestazioni, fiducia e impatto sui dipendenti.<\/p>\n<p>Moderato da Clare Muscutt, fondatrice e CEO di Women in CX, il panel vedr\u00e0 la partecipazione di dirigenti di BCD Travel, IHG\u00ae Hotels &amp; Resorts e Aterian, organizzazioni che stanno promuovendo attivamente l\u2019AI all\u2019interno dei propri ambienti Genesys.<\/p>\n<p>Insieme, condivideranno il modo in cui valutano i casi d&#8217;uso dell&#8217;AI nella pratica, allineano gli stakeholder su risultati misurabili e garantiscono il rafforzamento dell&#8217;automazione. Si tratta di una discussione concreta a livello dirigenziale su come guidare l&#8217;AI in modo responsabile in ambienti complessi e ad alta responsabilit\u00e0.[\/vc_column_text][\/vc_column][vc_column width=&#8221;1\/2&#8243; offset=&#8221;vc_col-md-offset-1 vc_col-md-5&#8243;][vc_column_text css=&#8221;&#8221;]<strong>Seguendo questa sessione otterrai: <\/strong><\/p>\n<ul>\n<li>Il punto di vista di dirigenti sul processo decisionale basato sull&#8217;AI fronte Customer Experience<\/li>\n<li>Insight su come gestire contemporaneamente efficienza e fidelizzazione<\/li>\n<li>Esempi pratici di riorganizzazione o riorientamento delle iniziative basate sull&#8217;AI<\/li>\n<li>Lezioni di leadership per affrontare una trasformazione in un contesto di forte pressione<\/li>\n<\/ul>\n<p>[\/vc_column_text][\/vc_column][\/vc_row][\/vc_section][vc_section][vc_row][vc_column][vc_column_text css=&#8221;&#8221;]<\/p>\n<h3 style=\"text-align: center;\">Le relatrici<\/h3>\n<p>[\/vc_column_text][\/vc_column][\/vc_row][vc_row][vc_column width=&#8221;1\/4&#8243;]<div class=\"component-bio\"><div class=\"identity d-flex align-items-center mb-1\"><div class=\"photo-container rounded-circle overflow-auto me-1\"><img decoding=\"async\" width=\"97px\" height=\"97px\" src=\"https:\/\/www.genesys.com\/media\/Headshot-Christine-Bell-International-Womens-Day-Webinar-.png\" alt=\"Christina Bell\" ><\/div><div class=\"details\"><p class=\"name h5\">Christina Bell<\/p><p class=\"info\">VP Contact Center Solutions, BCD Travel<\/p><\/div><\/div><div class=\"bio\"><\/div><\/div>[\/vc_column][vc_column width=&#8221;1\/4&#8243;]<div class=\"component-bio\"><div class=\"identity d-flex align-items-center mb-1\"><div class=\"photo-container rounded-circle overflow-auto me-1\"><img decoding=\"async\" width=\"97px\" height=\"97px\" src=\"https:\/\/www.genesys.com\/media\/Headshot-Mary-Henderson-International-Womens-Day-Webinar-.png\" alt=\"Mary Henderson\" ><\/div><div class=\"details\"><p class=\"name h5\">Mary Henderson<\/p><p class=\"info\">Head of Contact Center Technology, Reservations and Customer Care, IHG\u00ae Hotels &amp; Resorts<\/p><\/div><\/div><div class=\"bio\"><\/div><\/div>[\/vc_column][vc_column width=&#8221;1\/4&#8243;]<div class=\"component-bio\"><div class=\"identity d-flex align-items-center mb-1\"><div class=\"photo-container rounded-circle overflow-auto me-1\"><img decoding=\"async\" width=\"97px\" height=\"97px\" src=\"https:\/\/www.genesys.com\/media\/Headshot-Lorena-Lovric-International-Womens-Day-Webinar-.png\" alt=\"Lorena Lovri\u0107\" ><\/div><div class=\"details\"><p class=\"name h5\">Lorena Lovri\u0107<\/p><p class=\"info\">Director of Customer Experience, Aterian<\/p><\/div><\/div><div class=\"bio\"><\/div><\/div>[\/vc_column][vc_column width=&#8221;1\/4&#8243;]<div class=\"component-bio\"><div class=\"identity d-flex align-items-center mb-1\"><div class=\"photo-container rounded-circle overflow-auto me-1\"><img decoding=\"async\" width=\"97px\" height=\"97px\" src=\"https:\/\/www.genesys.com\/media\/Headshot-Clare-Muscutt-International-Womens-Day-Webinar-.png\" alt=\"Clare Muscutt\" ><\/div><div class=\"details\"><p class=\"name h5\">Clare Muscutt<\/p><p class=\"info\">Founder &amp; CEO, Women in CX<\/p><\/div><\/div><div class=\"bio\"><\/div><\/div>[\/vc_column][\/vc_row][\/vc_section]<\/p>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>[vc_section background_color=&#8221;bgc-lgray&#8221; flair=&#8221;%5B%7B%22hide_mobile%22%3A%22yes%22%7D%5D&#8221;][vc_row content_placement=&#8221;middle&#8221;][vc_column width=&#8221;1\/2&#8243;][vc_column_text css=&#8221;&#8221; el_class=&#8221;mb-1&#8243;] Webinar on-demand [\/vc_column_text][vc_column_text css=&#8221;&#8221;] Donne leader nell&#8217;era della CX alimentata dall&#8217;AI Una conversazione con clienti Genesys su come muoversi tra rischi, prestazioni e fiducia su larga scala. .[\/vc_column_text][\/vc_column][vc_column width=&#8221;1\/2&#8243; el_id=&#8221;form&#8221; offset=&#8221;vc_col-lg-offset-1 vc_col-lg-5&#8243;][\/vc_column][\/vc_row][\/vc_section][vc_section][vc_row][vc_column width=&#8221;1\/2&#8243;][vc_column_text css=&#8221;&#8221;]In occasione della Giornata internazionale della donna, alcune donne leader discuteranno di come stanno integrando 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css=\"\"]\r\n<p class=\"eyebrow\">What's new<\/p>\r\n\r\n<h1>CX in <span class=\"text-primary\">Focus<\/span><\/h1>\r\nOur CX insights series kicks off with how agentic AI is reshaping experience strategy and human-AI collaboration.[\/vc_column_text][\/vc_column][\/vc_row][vc_row][vc_column width=\"3\/4\" offset=\"vc_col-lg-offset-0 vc_col-md-offset-0 vc_col-sm-offset-0\" el_class=\"pillar-content\"][vc_row_inner][vc_column_inner][videolightbox gb_format=\"image_play\" gb_link=\"https:\/\/www.youtube.com\/embed\/sR_AX0zrQ2s?rel=0\" gb_img=\"617508\"][\/vc_column_inner][\/vc_row_inner][vc_row_inner el_id=\"main-1\" el_class=\"my-5 pt-5\"][vc_column_inner width=\"1\/2\"][vc_column_text css=\"\"]\r\n<p class=\"eyebrow\">Focus on<\/p>\r\n\r\n<h2>Agentic AI<\/h2>\r\nHosts Greg and Marissa walk through what agentic AI is and is not and how it\u2019s redefining customer experience and empowering teams, personalizing every interaction and orchestrating intelligent outcomes across the entire customer journey.\r\n<h4>Dive deeper<\/h4>\r\n<ul>\r\n \t<li>Read our blog <a href=\"https:\/\/www.genesys.com\/blog\/post\/how-large-action-models-will-power-agentic-orchestration\">How Large Action Models Will Power Agentic Orchestration <\/a><\/li>\r\n \t<li>Explore capabilities of <a class=\"font-weight-medium\" href=\"https:\/\/www.genesys.com\/capabilities\/ai-studio\">Genesys Cloud AI Studio<\/a><\/li>\r\n<\/ul>\r\n[\/vc_column_text][\/vc_column_inner][vc_column_inner width=\"1\/2\"][videolightbox gb_format=\"image_play\" gb_link=\"https:\/\/www.youtube.com\/embed\/IzI9dZpB3XU?rel=0\" gb_img=\"614603\"][\/vc_column_inner][\/vc_row_inner][vc_row_inner el_id=\"main-2\" el_class=\"my-5 pt-5\"][vc_column_inner width=\"1\/2\"][vc_column_text css=\"\"]\r\n<p class=\"eyebrow\">Focus on<\/p>\r\n\r\n<h2>Responsible AI and governance<\/h2>\r\nHosts Greg and Marissa explore the value responsible, goal-driven agentic AI systems provide organizations.\r\n<h4>Dive deeper<\/h4>\r\n<ul>\r\n \t<li>Read our blog <a class=\"font-weight-medium\" href=\"https:\/\/www.genesys.com\/blog\/post\/when-ai-begins-to-think-for-itself-whos-accountable\">When AI Begins to Think for itself, Who\u2019s Accountable?<\/a><\/li>\r\n \t<li>Watch our on-demand webinar <a class=\"font-weight-medium\" href=\"https:\/\/www.genesys.com\/webinars\/agentic-ai-in-action-building-trusted-compliant-cx-systems\">Agentic AI in Action: Building trusted compliant CX systems<\/a><\/li>\r\n<\/ul>\r\n[\/vc_column_text][\/vc_column_inner][vc_column_inner width=\"1\/2\"][videolightbox gb_format=\"image_play\" gb_link=\"https:\/\/www.youtube.com\/embed\/00T9a0-iYxc?rel=0\" gb_img=\"614604\"][\/vc_column_inner][\/vc_row_inner][vc_row_inner el_id=\"main-3\" el_class=\"my-5 pt-5\"][vc_column_inner width=\"1\/2\"][vc_column_text css=\"\"]\r\n<p class=\"eyebrow\">Focus on<\/p>\r\n\r\n<h2>AI and the CX platform<\/h2>\r\nProduct expert Jason Alley explains that a unified, open CX platform is required to power agentic AI.\r\n<h4>Dive deeper<\/h4>\r\n<ul>\r\n \t<li>Learn about our <a class=\"font-weight-medium\" href=\"https:\/\/www.genesys.com\/company\/newsroom\/announcements\/genesys-expands-strategic-partnership-with-servicenow-to-deliver-transformational-a2a-customer-orchestration-experience-2\">expanded partnership with ServiceNow<\/a><\/li>\r\n \t<li>Watch our on-demand webinar on <a class=\"font-weight-medium\" href=\"https:\/\/www.genesys.com\/webinars\/transforming-every-experience-with-ai\">how to transform every experience with AI<\/a><\/li>\r\n<\/ul>\r\n[\/vc_column_text][\/vc_column_inner][vc_column_inner width=\"1\/2\"][videolightbox gb_format=\"image_play\" gb_link=\"https:\/\/www.youtube.com\/embed\/vh7RuM9gkNQ?rel=0\" gb_img=\"614605\"][\/vc_column_inner][\/vc_row_inner][vc_row_inner el_id=\"main-4\" el_class=\"my-5 pt-5\"][vc_column_inner width=\"1\/2\"][vc_column_text css=\"\"]\r\n<p class=\"eyebrow\">Focus on<\/p>\r\n\r\n<h2>Real-world stories<\/h2>\r\nDirector of Customer Advocacy Rebecca Wells shares the success story from Charles Sturt University, one of Australia\u2019s leading regional universities, is thoughtfully and responsibly using agentic solutions.\r\n<h4>Dive deeper<\/h4>\r\n<ul>\r\n \t<li>Read our ebook <a class=\"font-weight-medium\" href=\"https:\/\/www.genesys.com\/resources\/five-trendsetters-in-ai-innovation\">Five trendsetters in AI innovation<\/a><\/li>\r\n \t<li>Learn how <a class=\"font-weight-medium\" href=\"https:\/\/www.genesys.com\/customer-stories\/charles-sturt-university\">Charles Sturt University is leveraging Agentic AI<\/a><\/li>\r\n<\/ul>\r\n[\/vc_column_text][\/vc_column_inner][vc_column_inner width=\"1\/2\"][videolightbox gb_format=\"image_play\" gb_link=\"https:\/\/www.youtube.com\/embed\/ih5KeU62Hrk?rel=0\" gb_img=\"614597\"][\/vc_column_inner][\/vc_row_inner][\/vc_column][vc_column width=\"1\/4\" el_class=\"pillar-nav\" offset=\"vc_hidden-xs\"][vc_row_inner el_class=\"mx-0\"][vc_column_inner el_class=\"pillar-nav-list px-0\"][vc_column_text css=\"\" el_class=\"nav-list-container\"]\r\n<p class=\"eyebrow\">Episode resources<\/p>\r\n\r\n<ul class=\"nav-list nav-list-1\" data-group=\"1\">\r\n \t<li><a class=\"nav-item nav-main\" href=\"#main-1\">Agentic AI<\/a><\/li>\r\n<\/ul>\r\n<ul class=\"nav-list nav-list-2\" data-group=\"2\">\r\n \t<li><a class=\"nav-item nav-main\" href=\"#main-2\">Responsible AI and governance<\/a><\/li>\r\n<\/ul>\r\n<ul class=\"nav-list nav-list-3\" data-group=\"3\">\r\n \t<li><a class=\"nav-item nav-main\" href=\"#main-3\">AI and the CX platform <\/a><\/li>\r\n<\/ul>\r\n<ul class=\"nav-list nav-list-4\" data-group=\"4\">\r\n \t<li><a class=\"nav-item nav-main\" href=\"#main-4\">Real-world stories<\/a><\/li>\r\n<\/ul>\r\nCX in Focus is a new series from Genesys that highlights the latest innovations, strategies and trends shaping customer experience.[\/vc_column_text][component_button button_color=\"btn-white\" 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r_gutter_size=\"gutter-small\" equal_height=\"yes\"][vc_column width=\"1\/2\"][vc_column_text css=\"\"]\r\n<h3>Get all related resources and readings<\/h3>\r\n[\/vc_column_text][\/vc_column][\/vc_row][vc_row][vc_column width=\"1\/4\"][component_card media_size=\"thumbnail\" cta_style=\"btn-chev\" background_color=\"bgc-lgray\" media=\"614598\" cta=\"url:https%3A%2F%2Fwww.genesys.com%2Fgbc%2Fagentic-ai\"]\r\n<p class=\"h5\">Agentic AI<\/p>\r\n[\/component_card][\/vc_column][vc_column width=\"1\/4\"][component_card media_size=\"thumbnail\" cta_style=\"btn-chev\" background_color=\"bgc-lgray\" media=\"614599\" cta=\"url:https%3A%2F%2Fwww.genesys.com%2Fgbc%2Fresponsible-ai-and-governance\"]\r\n<p class=\"h5\">Responsible AI and governance<\/p>\r\n[\/component_card][\/vc_column][vc_column width=\"1\/4\"][component_card media_size=\"thumbnail\" cta_style=\"btn-chev\" background_color=\"bgc-lgray\" media=\"614600\" cta=\"url:https%3A%2F%2Fwww.genesys.com%2Fgbc%2Fai-and-the-cx-platform\"]\r\n<p class=\"h5\">AI and the CX platform<\/p>\r\n[\/component_card][\/vc_column][vc_column width=\"1\/4\"][component_card media_size=\"thumbnail\" cta_style=\"btn-chev\" background_color=\"bgc-lgray\" media=\"614601\" cta=\"url:https%3A%2F%2Fwww.genesys.com%2Fgbc%2Freal-world-stories\"]\r\n<p class=\"h5\">Real-world stories<\/p>\r\n[\/component_card][\/vc_column][\/vc_row][\/vc_section][vc_section sec_modern_width=\"enable\" background_color=\"bgc-lgray\" flair=\"%5B%7B%22flair_type%22%3A%22f_type_image%22%2C%22hide_mobile%22%3A%22yes%22%7D%5D\" css=\".vc_custom_1771014271419{background-image: url(https:\/\/www.genesys.com\/media\/Threads-Right-Wave.png?id=549945) !important;}\" el_class=\"px-0 py-2 px-md-5 py-md-5\" el_id=\"subscribe\"][vc_row background_color=\"bgc-glass\" content_placement=\"middle\" el_class=\"form-card\"][vc_column width=\"5\/12\"][vc_column_text css=\"\"]\r\n<h2>Get the edge on AI-powered CX<\/h2>\r\nBe the first to know when new episodes drop. Stay ahead of emerging trends and market insights shaping customer experience. We only send subscribers updates when a new episode goes live.[\/vc_column_text][\/vc_column][vc_column width=\"1\/2\" offset=\"vc_col-sm-offset-1\"][mktoform form_action=\"inline\" cta_button=\"Subscribe today\" form_type=\"hot\" cta_header=\"\" cid_id=\"701Ht000001x8IsIAI\" target=\".thank-you\" form_additional_classes=\"no-bg-form\"][vc_column_text css=\"\" el_class=\"thank-you\"]\r\n<p class=\"h4\">Your Subscription has been confirmed!<\/p>\r\nPlease add genesys@email.genesys.com to your safe sender list to ensure you receive the weekly blog notifications.[\/vc_column_text][\/vc_column][\/vc_row][\/vc_section][vc_section flair=\"%5B%7B%22hide_mobile%22%3A%22yes%22%7D%5D\"][vc_row][vc_column width=\"5\/12\"][vc_column_text css=\"\"]\r\n<h2>Frequently asked questions about CX in Focus<\/h2>\r\n[\/vc_column_text][\/vc_column][\/vc_row][vc_row][vc_column width=\"5\/6\" offset=\"vc_col-sm-offset-1\"][faqmodule][faqitem item_question=\"What is CX in Focus?\"]CX in Focus is a new series from Genesys that highlights the latest innovations, strategies and trends shaping customer experience. Each episode features leaders and experts discussing how technology, empathy and data-driven insights are transforming the way organizations connect with customers. It\u2019s your inside look at how Genesys continues to evolve the customer experience landscape. Unlock product advancements, emerging trends and inspiring stories from brands delivering exceptional experiences worldwide.[\/faqitem][faqitem item_question=\"What are CX insights and why are they important for improving customer experience?\"]CX insights help you stay ahead of emerging trends, market insights and technologies shaping customer experience today. Expect to hear expert perspectives on customer experience trends, technologies and best practices. From breakthrough innovations to real-world success stories, customer experience (CX) news keeps professionals informed about how businesses are creating more connected, personalized and efficient customer journeys. In short, CX insights turn information into action, empowering companies to continuously improve and deliver experiences that build trust and long-term relationships.[\/faqitem][\/faqmodule][\/vc_column][\/vc_row][\/vc_section]","post_title":"CX in Focus","post_excerpt":"","post_status":"publish","comment_status":"closed","ping_status":"closed","post_password":"","post_name":"cx-in-focus","to_ping":"","pinged":"","post_modified":"2026-03-19 14:31:29","post_modified_gmt":"2026-03-19 21:31:29","post_content_filtered":"","post_parent":0,"guid":"https:\/\/www.genesys.com\/?page_id=614338","menu_order":0,"post_type":"page","post_mime_type":"","comment_count":"0","filter":"raw"},{"ID":606696,"post_author":"880","post_date":"2025-12-03 06:54:49","post_date_gmt":"2025-12-03 14:54:49","post_content":"[vc_section full_width=\"stretch_row\"][vc_row][vc_column][vc_column_text css=\"\"]<span style=\"font-weight: 400;\">In 2026, customer experience will define brand success more than product, price or convenience. In the experience economy, every interaction influences loyalty and lifetime value. Customers no longer compare you to your direct competitors; they compare you to the best experience they\u2019ve ever had.<\/span>\r\n\r\n<span style=\"font-weight: 400;\">Meeting those expectations at scale requires a new kind of intelligence \u2014 artificial intelligence (AI). For CX leaders, <a href=\"https:\/\/www.genesys.com\/blog\/post\/potential-to-profit-an-ai-roi-blueprint-for-transformation\" target=\"_blank\" rel=\"noopener\">AI is no longer an optional enhancement to strategy<\/a>. It\u2019s the foundation for delivering the types of experiences customers demand and employees need to deliver them.<\/span>\r\n\r\n<span style=\"font-weight: 400;\">We recently asked Genesys customers why they think AI is a non-negotiable for customer experience in 2026 and what advice they have for adopting more AI in the customer and employee experience. Their answers underscore the need to embed the technology across those experiences.<\/span>[\/vc_column_text][\/vc_column][\/vc_row][vc_row][vc_column][vc_column_text css=\"\"]\r\n<h3><span style=\"font-weight: 400;\">Higher Customer Expectations = Higher Stakes<\/span><\/h3>\r\n<span style=\"font-weight: 400;\">Customers expect every brand interaction to be personalized, predictive and effortless. They expect to be understood across channels and time, not treated as a new case every time they reach out.<\/span>\r\n\r\n<span style=\"font-weight: 400;\">\u201cCustomers expect quick responses, personalization, multiple channels (voice, chat, mobile, <a href=\"https:\/\/www.genesys.com\/blog\/post\/elevating-social-media-customer-care-in-the-contact-center\" target=\"_blank\" rel=\"noopener\">social media<\/a>) and for the company to \u2018know\u2019 who they are and what they need,\u201d said Evelio Andres Lopez Rojas, Genesys Senior Developer at Communication Cellular SA. \u201cAI allows these expectations to be met in a scalable way: real-time analysis, dynamic adaptations, 24\/7 attention.\u201d<\/span>\r\n\r\n<span style=\"font-weight: 400;\">Human effort alone can\u2019t meet those expectations at the speed and scale required. AI provides the contextual intelligence and adaptability needed to understand intent, anticipate needs and respond in real time.<\/span>\r\n\r\n<span style=\"font-weight: 400;\">It helps to deliver experiences that feel both <a href=\"https:\/\/www.genesys.com\/blog\/post\/5-brands-using-ai-to-deliver-empathetic-efficient-experiences\" target=\"_blank\" rel=\"noopener\">efficient and empathetic<\/a>. And it lets organizations move from reactive service to proactive engagement.<\/span>\r\n\r\n<span style=\"font-weight: 400;\">\u201cWithout AI support for their customer experience, companies will fall short of the competition,\u201d added Evelio Andres Lopez Rojas.<\/span>[\/vc_column_text][\/vc_column][\/vc_row][vc_row][vc_column][vc_column_text css=\"\"]\r\n<h3><span style=\"font-weight: 400;\">Orchestrating the End-to-End Journey<\/span><\/h3>\r\n<span style=\"font-weight: 400;\">CX is rapidly evolving beyond basic chatbots that only handle basic tasks. Today\u2019s shift is toward agentic AI \u2014 intelligent systems that can reason, plan and act toward a defined goal. Rather than follow scripts, they use context and historical data to determine the best next step, collaborate with humans, adapt to new information and complete multi-step tasks autonomously.<\/span>\r\n\r\n<span style=\"font-weight: 400;\">For customers, this means faster, more natural, outcome-driven interactions. For agents, it means less manual effort and richer context, freeing them to focus on the moments that require empathy and judgment. As AI matures, organizations are moving from task automation to outcome orchestration, measuring success not by how response time, but by how effectively humans and machines deliver the right result together.<\/span>\r\n\r\n<span style=\"font-weight: 400;\">This <a href=\"https:\/\/www.genesys.com\/blog\/post\/agentic-ecosystems-will-build-the-intelligent-enterprise\" target=\"_blank\" rel=\"noopener\">human-AI partnership<\/a> is what makes modern experiences both intelligent and deeply human. AI can surface patterns, sentiment and next-step recommendations at scale, while people bring the creativity, reassurance and emotional understanding that build trust. When combined, the result is more meaningful interactions and less cognitive load for employees.<\/span><span style=\"font-weight: 400;\">\u00a0<\/span>\r\n\r\n<span style=\"font-weight: 400;\">\u201cAI is like a fast-moving train: Organizations can choose to get on board or watch it pass. Those who embark with vision and purpose are rewriting the way we connect with people,\u201d said Juan David Adarve, CEO of <a href=\"https:\/\/www.genesys.com\/customer-stories\/emtelco\" target=\"_blank\" rel=\"noopener\">emtelco<\/a>. \u201cAI enables us to anticipate needs, automate processes and deliver more personalized interactions. Yet, its true power emerges when it acts as a conductor for what makes us human: empathy, creativity and the ability to understand emotions. We believe AI accelerates the journey \u2014 but it\u2019s people who decide where that train is headed and how to turn every ride into an epic experience.\u201d<\/span>[\/vc_column_text][\/vc_column][\/vc_row][vc_row][vc_column][vc_column_text css=\"\"]\r\n<h3><span style=\"font-weight: 400;\">Why 2026 Is a Turning Point<\/span><\/h3>\r\n<span style=\"font-weight: 400;\">Many CX leaders have treated AI as a pilot project or future initiative. But the market has shifted. Customer expectations, competitive pressure and advances in AI technology have converged. Waiting another year to scale AI could mean <a href=\"https:\/\/www.genesys.com\/blog\/post\/the-hidden-costs-of-underfunding-customer-experience-in-2026\" target=\"_blank\" rel=\"noopener\">losing ground that\u2019s difficult to recover<\/a>.<\/span>\r\n\r\n<span style=\"font-weight: 400;\">\u201cAI systems learn faster than any training department. The brands that win will be the ones whose CX ecosystems learn from every ticket, every call, every silence on the line and adapt,\u201d said Lorena Lovric, Director of Customer Service at <a href=\"https:\/\/www.genesys.com\/company\/newsroom\/announcements\/genesys-cloud-enables-aterian-to-deepen-customer-loyalty-across-global-marketplaces-and-reduce-costs-by-65\" target=\"_blank\" rel=\"noopener\">Aterian<\/a>. \u201cIf your competitors\u2019 bots evolve daily while your team\u2019s processes evolve quarterly, you\u2019ve already lost the race. So, by 2026, the question isn\u2019t \u2018Should we use AI?\u2019 It\u2019s \u2018How human can we make AI feel and how intelligently can we let humans lead?\u2019<\/span>\r\n\r\n<span style=\"font-weight: 400;\">These three dynamics will make AI an imperative for CX organizations in 2026.<\/span>\r\n<ol>\r\n \t<li><b>Ever-evolving customer expectations.<\/b><span style=\"font-weight: 400;\"> Experiences that once delighted are now table stakes. Customers want seamless, personalized journeys and proactive problem-solving \u2014 all of which require AI-driven intelligence.<\/span><\/li>\r\n \t<li><b>Technology maturation.<\/b><span style=\"font-weight: 400;\"> Modern AI systems can understand context, learn from outcomes and integrate across the entire customer experience platform. They\u2019re explainable, secure, adaptable and scalable.<\/span><\/li>\r\n \t<li><b>Operational resilience.<\/b><span style=\"font-weight: 400;\"> Economic uncertainty and workforce shifts mean leaders must do more with less. AI can help stakeholders manage demand, reduce costs and improve employee satisfaction without sacrificing quality.<\/span><\/li>\r\n<\/ol>\r\n<span style=\"font-weight: 400;\">CX leaders who embed AI into their operating models in 2026 will set the standard for the next decade of experience innovation.<\/span>[\/vc_column_text][\/vc_column][\/vc_row][vc_row][vc_column][vc_column_text css=\"\"]\r\n<h3><span style=\"font-weight: 400;\">Mapping Your AI-Driven CX Strategy<\/span><\/h3>\r\n<span style=\"font-weight: 400;\">To make AI a core part of your CX strategy, start with a clear vision of the outcomes you want to achieve. AI should not be a technology layer added on top of existing systems; it should be woven into the fabric of how you design, deliver and measure experiences.<\/span>\r\n\r\n<span style=\"font-weight: 400;\">\u201cAdopting AI in customer and employee experience succeeds when you start small, solve real problems, empower humans, govern responsibly and scale iteratively,\u201d said Dylan Vargas, Development Engineer at Revtec.<\/span>\r\n\r\n<span style=\"font-weight: 400;\">Here are five priorities to focus on as you prepare for 2026:<\/span>\r\n<ol>\r\n \t<li><b>Assess your current maturity.<\/b><span style=\"font-weight: 400;\"> Identify where automation exists today and where AI can bring greater context and intelligence. Look for gaps in data, integration and visibility that limit insight. <\/span><span style=\"font-weight: 400;\">\u201cDefine which problems to solve, choose the right AI tools for each and ensure the employees are well trained to use them,\u201d added Lawrence Pinheiro, <\/span><span style=\"font-weight: 400;\">Omnichannel Analyst at Claro<\/span><span style=\"font-weight: 400;\">.<\/span><\/li>\r\n \t<li><b>Evolve from automation to orchestration.<\/b><span style=\"font-weight: 400;\"> Move beyond using AI to complete isolated tasks. Design AI systems that orchestrate entire journeys across channels and touchpoints.<\/span><\/li>\r\n \t<li><b>Invest in responsible AI.<\/b><span style=\"font-weight: 400;\"> Transparency builds trust. Choose an <a href=\"https:\/\/www.genesys.com\/blog\/post\/2-million-genesys-cloud-users-unified-agentic-experience-orchestration-is-here\" target=\"_blank\" rel=\"noopener\">AI-powered platform<\/a> that\u2019s designed with accountability at its core and has privacy, security and AI guardrails built in.<\/span><span style=\"font-weight: 400;\">\r\n<\/span><\/li>\r\n \t<li><b>Empower your workforce.<\/b><span style=\"font-weight: 400;\"> Provide training and tools that help agents work seamlessly with AI. Encourage a culture that views AI as an enabler of better experiences, not a threat to human roles.<\/span><span style=\"font-weight: 400;\">\r\n<\/span><\/li>\r\n \t<li><b>Plan for ongoing improvement.<\/b><span style=\"font-weight: 400;\"> An AI implementation is only the beginning. AI\u2019s effectiveness depends on continuous refinement. \u201cCollect customer and employee feedback to continually fine-tune the AI and ensure that it's actually improving the overall experience,\u201d said Pinheiro.<\/span><\/li>\r\n<\/ol>\r\n<span style=\"font-weight: 400;\">Organizations that follow these principles will be positioned to lead in the next phase of the experience economy \u2014 one where every interaction is intelligent, connected and emotionally resonant.<\/span>[\/vc_column_text][\/vc_column][\/vc_row][vc_row][vc_column][vc_column_text css=\"\"]\r\n<h3><span style=\"font-weight: 400;\">Human-Led, AI-Powered CX Will Win the Future<\/span><\/h3>\r\n<span style=\"font-weight: 400;\">The future of customer experience isn\u2019t about replacing human empathy with automation. It\u2019s about using AI to extend empathy, making every interaction feel personal and effortless no matter the scale.<\/span>\r\n\r\n<span style=\"font-weight: 400;\">\u201cAdopting AI isn\u2019t just about implementing technology; it\u2019s about transforming how people think, feel, and relate to it. The first step isn\u2019t in the code; it\u2019s in the culture,\u201d said Adarve of emtelco.<\/span>\r\n\r\n<span style=\"font-weight: 400;\">\u201cAt emtelco, we\u2019ve learned that AI works best when it serves talent, not the other way around. I encourage companies to prepare their teams to coexist with AI by strengthening human skills such as empathy, communication and adaptability \u2014 and by reinforcing the importance of always ensuring the ethical and safe use of AI. When technology combines with these human abilities, it stops being just a tool and becomes a true ally in creating more human, agile and memorable experiences.\u201d<\/span>\r\n\r\n<span style=\"font-weight: 400;\">In 2026 and beyond, the <a href=\"https:\/\/www.genesys.com\/blog\/post\/ai-for-the-experience-economy-how-to-deliver-the-next-level-of-experience\" target=\"_blank\" rel=\"noopener\">brands that stand out will be those that understand AI isn\u2019t a technology project<\/a>; it\u2019s a strategic capability that powers every engagement, every decision and every relationship.<\/span>\r\n\r\n<span style=\"font-weight: 400;\">AI is no longer negotiable. It\u2019s the connective tissue of the experience economy. For CX leaders, the question isn\u2019t whether to adopt AI. It\u2019s how quickly you can make it the heart of your customer experience strategy. <\/span>Read the\u00a0<a href=\"https:\/\/www.genesys.com\/resources\/contact-center-buyers-guide?ost_tool=blog&amp;ost_campaign=0-0-0-0-0-0-0-blog\" target=\"_blank\" rel=\"noopener\">2026 Buyer\u2019s Guide for AI and CX<\/a> to see how you can evolve your customer experience with AI-powered technologies.[\/vc_column_text][\/vc_column][\/vc_row][\/vc_section]","post_title":"Why AI Is a Non-Negotiable for CX Leaders in 2026","post_excerpt":"","post_status":"publish","comment_status":"closed","ping_status":"closed","post_password":"","post_name":"why-ai-is-a-non-negotiable-for-cx-leaders-in-2026","to_ping":"","pinged":"","post_modified":"2026-03-05 12:22:35","post_modified_gmt":"2026-03-05 20:22:35","post_content_filtered":"","post_parent":0,"guid":"https:\/\/www.genesys.com\/?post_type=blog&#038;p=606696","menu_order":0,"post_type":"blog","post_mime_type":"","comment_count":"0","filter":"raw"}],"meta_title":"Donne leader nell'era della CX alimentata dall'AI","meta_description":"Ascolta direttamente dalla voce di alcune executive come valutare i casi d'uso dell'AI. Guarda qui la sessione completa.","item_nav_hide":"no","disable_chat":false,"no_index":false,"no_follow":false,"media_type":"embed","media_position":"left","media_embed":"<iframe width=\"560\" height=\"315\" src=\"https:\/\/www.youtube.com\/embed\/5klM8LJuWxg?si=zGDbTwnmpCojvqrf\" title=\"YouTube video player\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>  >","disable_next_steps":false,"display_desc":false,"title_align":"left","is_on_demand":true,"get_started_config":"default","is_zoom":false,"meta_twitter_title":"","meta_twitter_description":"","meta_facebook_title":"","meta_facebook_description":"","custom_canonical_url":"","gsc_tab":false,"enable_external_utm":false,"add_to_global_events":false,"enable_ab_test":false,"enable_global_intellimize":true,"enable_intellimize_api":false,"enable_anti_flicker":false,"w_tycontent":"","next_steps_type":"default","ns_title":"","ns_subtitle":""},"_links":{"self":[{"href":"https:\/\/www.genesys.com\/it-it\/wp-json\/wp\/v2\/webinars\/619729","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.genesys.com\/it-it\/wp-json\/wp\/v2\/webinars"}],"about":[{"href":"https:\/\/www.genesys.com\/it-it\/wp-json\/wp\/v2\/types\/webinars"}],"author":[{"embeddable":true,"href":"https:\/\/www.genesys.com\/it-it\/wp-json\/wp\/v2\/users\/1140"}],"version-history":[{"count":3,"href":"https:\/\/www.genesys.com\/it-it\/wp-json\/wp\/v2\/webinars\/619729\/revisions"}],"predecessor-version":[{"id":619732,"href":"https:\/\/www.genesys.com\/it-it\/wp-json\/wp\/v2\/webinars\/619729\/revisions\/619732"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.genesys.com\/it-it\/wp-json\/wp\/v2\/media\/618622"}],"wp:attachment":[{"href":"https:\/\/www.genesys.com\/it-it\/wp-json\/wp\/v2\/media?parent=619729"}],"wp:term":[{"taxonomy":"tax_priority","embeddable":true,"href":"https:\/\/www.genesys.com\/it-it\/wp-json\/wp\/v2\/tax_priority?post=619729"},{"taxonomy":"tax_contenttheme","embeddable":true,"href":"https:\/\/www.genesys.com\/it-it\/wp-json\/wp\/v2\/tax_contenttheme?post=619729"},{"taxonomy":"tax_bundle","embeddable":true,"href":"https:\/\/www.genesys.com\/it-it\/wp-json\/wp\/v2\/tax_bundle?post=619729"},{"taxonomy":"tax_contenttheme2","embeddable":true,"href":"https:\/\/www.genesys.com\/it-it\/wp-json\/wp\/v2\/tax_contenttheme2?post=619729"},{"taxonomy":"tax_capability_sitewide","embeddable":true,"href":"https:\/\/www.genesys.com\/it-it\/wp-json\/wp\/v2\/tax_capability_sitewide?post=619729"},{"taxonomy":"tax_products_programs","embeddable":true,"href":"https:\/\/www.genesys.com\/it-it\/wp-json\/wp\/v2\/tax_products_programs?post=619729"},{"taxonomy":"tax_buying_job","embeddable":true,"href":"https:\/\/www.genesys.com\/it-it\/wp-json\/wp\/v2\/tax_buying_job?post=619729"},{"taxonomy":"tax_buyer_persona","embeddable":true,"href":"https:\/\/www.genesys.com\/it-it\/wp-json\/wp\/v2\/tax_buyer_persona?post=619729"},{"taxonomy":"tax_sector","embeddable":true,"href":"https:\/\/www.genesys.com\/it-it\/wp-json\/wp\/v2\/tax_sector?post=619729"},{"taxonomy":"tax_segment","embeddable":true,"href":"https:\/\/www.genesys.com\/it-it\/wp-json\/wp\/v2\/tax_segment?post=619729"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}