{"id":477218,"date":"2023-05-16T04:52:30","date_gmt":"2023-05-16T11:52:30","guid":{"rendered":"https:\/\/www.genesys.com\/resources\/ricerca-lo-stato-della-customer-experience-genesys"},"modified":"2025-05-26T03:30:21","modified_gmt":"2025-05-26T10:30:21","slug":"state-of-cx","status":"publish","type":"resources","link":"https:\/\/www.genesys.com\/it-it\/resources\/state-of-cx","title":{"rendered":"Ricerca Lo Stato della Customer Experience | Genesys"},"content":{"rendered":"<div class=\"wpb-content-wrapper\"><p>[vc_section background_color=&#8221;bgc-lgray&#8221; flair=&#8221;%5B%7B%22flair_type%22%3A%22f_type_image%22%2C%22hide_mobile%22%3A%22yes%22%7D%5D&#8221; css=&#8221;.vc_custom_1781622358216{background-position: center !important;background-repeat: no-repeat !important;background-size: cover !important;}&#8221; el_class=&#8221;hero&#8221;][vc_row content_placement=&#8221;middle&#8221;][vc_column width=&#8221;5\/12&#8243; el_class=&#8221;px-0&#8243;][vc_column_text css=&#8221;&#8221;]<\/p>\n<h1>Report Lo Stato della Customer Experience 2026<\/h1>\n<p class=\"text-20\">Le aspettative dei clienti continuano a crescere, creando nuove opportunit\u00e0 per le aziende nell&#8217;era dell&#8217;AI agentica. Basato sui riscontri di 5.811 consumatori e 1.560 responsabili di business e di CX in tutto il mondo, questo report mette in luce il modo in cui le organizzazioni pi\u00f9 all\u2019avanguardia sfruttano l\u2019AI e l\u2019innovazione CX per rafforzare la fidelizzazione e generare risultati misurabili per l\u2019azienda.<\/p>\n<p>[\/vc_column_text][\/vc_column][vc_column background_color=&#8221;bgc-white&#8221; width=&#8221;1\/2&#8243; elemental_order=&#8221;order-2&#8243; el_class=&#8221;form-card px-2&#8243; offset=&#8221;vc_col-sm-offset-1&#8243;][vc_column_text css=&#8221;&#8221;]<\/p>\n<h2 class=\"h4\">Ottieni la tua copia del report 2026<\/h2>\n<p>[\/vc_column_text]<div class=\"eloq_form elq-container gmkto_form_type_ gmkto_format_vertical\"><form method=\"post\" name=\"MasterLeadIntakeForm\" action=\"https:\/\/s1260946616.t.eloqua.com\/e\/f2\" data-proc=\"page\" data-ppcount=\"5\" onsubmit=\"return proc_submit(this);\" class=\"beam-form elq-form init no-bg-form yesknown yesprefill yespp strict-check\"  ><div id=\"known_person\" style=\"display:none;\"><p class=\"welcome_user\"><span id=\"welcome_person\">Salve<\/span> <span id=\"person_info\"><span class=\"person_first\"><\/span>&nbsp;<span class=\"person_last\"><\/span><\/span><\/p><p class=\"delete_button\"><a class=\"deletemyrecord\">Non sei tu?<\/a><\/p><\/div><input value=\"MasterLeadIntakeForm\" type=\"hidden\" name=\"elqFormName\"><input value=\"1260946616\" type=\"hidden\" name=\"elqSiteId\"><input name=\"elqCampaignId\" type=\"hidden\"><input type=\"hidden\" name=\"elqCustomerGUID\" value=\"\"><input type=\"hidden\" name=\"elqCookieWrite\" value=\"0\"><input type=\"hidden\" name=\"client_ip_address\" id=\"fe449\" value=\"\"><div class=\"fields\"><input type=\"hidden\" name=\"CID\" id=\"fe198\" value=\"701Ht0000025UDbIAM\"><input type=\"hidden\" name=\"CID_STATUS\" id=\"fe281\" value=\"\"><input type=\"hidden\" name=\"redirect_url\" id=\"fe217\" value=\"https:\/\/www.genesys.com\/it-it\/wp-json\/wp\/v2\/resources\/477218?thankyou=477218&page_type=resources&page_attr=Report%3BWhite%20paper\"><input type=\"hidden\" name=\"landing_page_url\" id=\"fe204\" value=\"https:\/\/www.genesys.com\/it-it\/wp-json\/wp\/v2\/resources\/477218\"><input type=\"hidden\" name=\"post_type\" id=\"fe448\" value=\"resources\"><input type=\"hidden\" name=\"integration\" id=\"fe362\" value=\"\"><input type=\"hidden\" name=\"language_code\" id=\"fe479\" value=\"it-it\"><input type=\"hidden\" name=\"full_url\" id=\"fe983\" value=\"https:\/\/www.genesys.com\/it-it\/wp-json\/wp\/v2\/resources\/477218\"><input type=\"hidden\" name=\"post_id\" id=\"fe984\" value=\"477218\">\n    <div class=\"form-row row-email el_field form-floating\">\n        <input type=\"email\" class=\"form-control el_field elq-item-input required\" name=\"emailAddress\" id=\"fe192\" value=\"\" aria-label=\"Email aziendale\" placeholder=\"Email aziendale\">\n        <label for=\"fe192\">Email aziendale<span class=\"required-asterisk\">*<\/span><\/label>\n    <\/div>\n    <div class=\"form-row cb_available el_field form-floating\">\n        <input type=\"text\" class=\"form-control el_field elq-item-input cb_available  required\" name=\"firstName\" id=\"fe190\" value=\"\" placeholder=\"Nome\">\n        <label for=\"fe190\">Nome<span class=\"required-asterisk\">*<\/span><\/label>\n    <\/div>\n    <div class=\"form-row cb_available el_field form-floating\">\n        <input type=\"text\" class=\"form-control el_field elq-item-input cb_available required\" name=\"lastName\" id=\"fe191\" value=\"\" placeholder=\"Cognome\">\n        <label for=\"fe191\">Cognome<span class=\"required-asterisk\">*<\/span><\/label>\n    <\/div>\n    <div class=\"form-row cb_available eloq_ppe el_field form-floating\">\n        <select class=\"form-select el_field elq-item-select cb_available required eloq_ppe\" id=\"fe219\" name=\"jobLevel1\" data-value=\"\">\n            <option selected=\"\" value=\"\"><\/option><option value=\"C-Level\">Alto dirigente<\/option><option value=\"VP\">VP<\/option><option value=\"Director\">Direttore<\/option><option value=\"Manager\">Manager<\/option><option value=\"Principal\">Principale<\/option><option value=\"Engineer \/ Architect\">Ingegnere\/architetto<\/option><option value=\"Consultant\">Consulente<\/option><option value=\"Analyst\">Analista<\/option><option value=\"Partner\">Partner<\/option><option value=\"Staff\">Personale<\/option><option value=\"Unknown\">Sconosciuto<\/option>\n        <\/select>\n        <label for=\"fe219\">Profilo<span class=\"required-asterisk\">*<\/span><\/label>\n    <\/div>\n    <div class=\"form-row cb_available eloq_ppe el_field form-floating\">\n        <select class=\"form-select el_field elq-item-select cb_available required eloq_ppe\" id=\"fe218\" name=\"jobFunction1\" data-value=\"\">\n            <option selected=\"\" value=\"\"><\/option>\n            <option value=\"Claims\">Reclami<\/option><option value=\"Collections\">Riscossioni<\/option><option value=\"Contact Center Management\">Gestione del contact center<\/option><option value=\"Customer Experience\">Customer Experience<\/option><option value=\"Customer Service\">Customer Service<\/option><option value=\"Ecommerce\/Digital Channels\">Canali di e-commerce\/digitali<\/option><option value=\"Finance\">Finanza<\/option><option value=\"Human Resources\">Risorse umane<\/option><option value=\"Influencer\">Influencer<\/option><option value=\"Information Technology\">Tecnologia informatica<\/option><option value=\"IT Architecture\">Architettura IT<\/option><option value=\"IT Infrastructure\">Infrastruttura IT<\/option><option value=\"IVR\">IVR<\/option><option value=\"Marketing\">Marketing<\/option><option value=\"Operations \/ Process Management\">Gestione delle operazioni\/dei processi<\/option><option value=\"Production Management\">Gestione della produzione<\/option><option value=\"Purchasing\">Acquisti<\/option><option value=\"Sales\">Vendite<\/option><option value=\"Unknown\">Sconosciuto<\/option>\n        <\/select>\n        <label for=\"fe218\">Funzioni<span class=\"required-asterisk\">*<\/span><\/label>\n    <\/div>\n    <div class=\"form-row cb_available eloq_ppe el_field form-floating\">\n        <input type=\"text\" class=\"form-control el_field elq-item-input cb_available required eloq_ppe\" name=\"company\" id=\"fe193\" value=\"\" placeholder=\"Societ\u00e0\">\n        <label for=\"fe193\">Societ\u00e0<span class=\"required-asterisk\">*<\/span><\/label>\n    <\/div>\n    <div class=\"form-row cb_available eloq_ppe el_field form-floating\">\n        <input type=\"tel\" class=\"form-control el_field elq-item-input cb_available required eloq_ppe\" name=\"busPhone\" id=\"fe215\" value=\"\" placeholder=\"Telefono\">\n        <label for=\"fe215\">Telefono<span class=\"required-asterisk\">*<\/span><\/label>\n    <\/div>\n    <div class=\"form-row cb_available eloq_ppe el_field form-floating\">\n        <select class=\"form-select el_field elq-item-select cb_available required eloq_ppe\" id=\"fe194\" name=\"country\" data-value=\"\">\n            <option value=\"\"><\/option>\n            <!-- Add country options here -->\n        <\/select>\n        <label for=\"fe194\">Paese<span class=\"required-asterisk\">*<\/span><\/label>\n    <\/div>\n    <div class=\"form-row cb_available country_dep el_field form-floating\">\n        <select class=\"form-select el_field elq-item-select cb_available required eloq_ppe\" id=\"fe214\" name=\"stateProv\" data-value=\"\">\n            <option selected=\"\" value=\"\"><\/option>\n        <\/select>\n        <label for=\"fe214\">Stato\/Provincia<span class=\"required-asterisk\">*<\/span><\/label>\n    <\/div>\n    <div class=\"form-row cb_available eloq_ppe el_field form-floating\">\n        <input type=\"text\" class=\"form-control el_field elq-item-input cb_available required eloq_ppe\" name=\"website1\" id=\"fe801\" value=\"\" placeholder=\"Your Website\">\n        <label for=\"fe801\">Your Website<span class=\"required-asterisk\">*<\/span><\/label>\n    <\/div>\n    <div class=\"form-row cb_available eloq_ppe el_field form-floating\">\n        <input type=\"text\" class=\"form-control el_field elq-item-input cb_available required eloq_ppe\" name=\"city\" id=\"fe226\" value=\"\" placeholder=\"Citt\u00e0\">\n        <label for=\"fe226\">Citt\u00e0<span class=\"required-asterisk\">*<\/span><\/label>\n    <\/div>\n    <div class=\"form-row cb_available eloq_ppe el_field form-floating\">\n        <input type=\"text\" class=\"form-control el_field elq-item-input cb_available required eloq_ppe\" name=\"title\" id=\"fe220\" value=\"\" placeholder=\"Professione\">\n        <label for=\"fe220\">Professione<span class=\"required-asterisk\">*<\/span><\/label>\n    <\/div>\n    <div class=\"form-row cb_available eloq_ppe el_field form-floating\">\n        <select class=\"form-select el_field elq-item-select cb_available required eloq_ppe\" id=\"fe221\" name=\"industry1\" data-value=\"\">\n            <option value=\"\" ><\/option>\n            <option value=\"Banking\">Bancario<\/option><option value=\"Business Services\">Servizi aziendali<\/option><option value=\"Capital Markets\">Capital Markets<\/option><option value=\"Communications\">Communications<\/option><option value=\"Consumer Products\">Consumer Products<\/option><option value=\"Defense & Intelligence\">Defense & Intelligence<\/option><option value=\"Education & Non-Profit\">Education & Non-Profit<\/option><option value=\"Energy & Utilities\">Energia e utility<\/option><option value=\"Entertainment\">Intrattenimento<\/option><option value=\"Government\">Pubblica Amministrazione<\/option><option value=\"Insurance\">Assicurazioni<\/option><option value=\"Life Sciences\">Life Sciences<\/option><option value=\"Logistics\">Logistics<\/option><option value=\"Manufacturing\">Manufacturing<\/option><option value=\"Payors\">Payors<\/option><option value=\"Providers\">Providers<\/option><option value=\"Retailers\">Retailers<\/option><option value=\"Technology\">Tecnologia<\/option><option value=\"Travel & Hospitality\">Travel & Hospitality<\/option><option value=\"Retail Banking\">Retail Banking<\/option><option value=\"Other\">Altro<\/option>\n        <\/select>\n        <label for=\"fe221\">Settore<span class=\"required-asterisk\">*<\/span><\/label>\n    <\/div>\n    <div class=\"form-row cb_available eloq_ppe el_field form-floating\">\n        <select class=\"form-select el_field elq-item-select cb_available required eloq_ppe\" id=\"fe222\" name=\"levelofInterest1\" data-value=\"\">\n            <option value=\"\"><\/option>\n            <option value=\"Just researching\">Sto solo facendo una ricerca<\/option><option value=\"Gathering business requirements\">Sto raccogliendo le esigenze aziendali<\/option><option value=\"Comparing solutions\">Sto valutando le soluzioni<\/option><option value=\"Ready for a conversation\">Sono pronto per una conversazione<\/option>\n        <\/select>\n        <label for=\"fe222\">Obiettivo<span class=\"required-asterisk\">*<\/span><\/label>\n    <\/div>\n    <div class=\"form-row cb_available eloq_ppe el_field form-floating\">\n        <select class=\"form-select el_field elq-item-select cb_available required eloq_ppe\" id=\"fe225\" name=\"numberofAgentsForm1\" data-value=\"\">\n            <option value=\"\"><\/option>\n            <option value=\"1-20\">1-20<\/option><option value=\"21-50\">21-50<\/option><option value=\"51-100\">51-100<\/option><option value=\"101-300\">101-300<\/option><option value=\"301-500\">301-500<\/option><option value=\"501-1000\">501-1000<\/option><option value=\">1000\">&gt;1000<\/option><option value=\"No Contact Center\">Nessun contact center<\/option><option value=\"Don't Know\">Non so<\/option>\n        <\/select>\n        <label for=\"fe225\">Numero di postazioni contact center<span class=\"required-asterisk\">*<\/span><\/label>\n    <\/div><div class=\"form-check single-checkbox-row form-row gdpr-field white-box \"><input type=\"checkbox\" class=\"el_field eloq_ppe\" name=\"explicitConsentEmailPhone\" id=\"fe224\" val=\"\"><label class=\"checkbox-aligned elq-item-label\" for=\"fe224\">S\u00ec. Desidero ricevere aggiornamenti via e-mail o telefono su Genesys.<\/label><\/div><div class=\"single-checkbox-row form-row white-box \"><input type=\"checkbox\" class=\"el_field eloq_ppe\" name=\"contactMe\" id=\"fe509\" val=\"\"><label class=\"checkbox-aligned elq-item-label\" for=\"fe509\">Desidero essere contattato\/a<\/label><\/div><input type=\"hidden\" data-query=\"utm_medium\" name=\"utm_medium\" id=\"fe199\" value=\"\"><input type=\"hidden\" data-query=\"utm_source\" name=\"utm_source\" id=\"fe200\" value=\"\"><input type=\"hidden\" data-query=\"utm_campaign\" name=\"utm_campaign\" id=\"fe201\" value=\"\"><input type=\"hidden\" data-query=\"utm_term\" name=\"utm_term\" id=\"fe202\" value=\"\"><input type=\"hidden\" data-query=\"utm_content\" name=\"utm_content\" id=\"fe203\" value=\"\"><input type=\"hidden\" data-query=\"ost_tool\" name=\"ost_tool\" id=\"fe293\" value=\"\"><input type=\"hidden\" data-query=\"ost_campaign\" name=\"ost_campaign\" id=\"fe294\" value=\"\"><input type=\"hidden\" data-query=\"ost_content\" name=\"ost_content\" id=\"fe295\" value=\"\"><input type=\"hidden\" data-query=\"blaid\" name=\"eloquaBLAID_c\" id=\"fe3099\" value=\"\"><input type=\"hidden\" data-query=\"gclid\" name=\"gCLID1\" id=\"fe283\" value=\"\"><input type=\"hidden\" data-query=\"mkwid\" name=\"mKWID1\" id=\"fe678\" value=\"\"><input type=\"hidden\" name=\"gAClientID1\" id=\"fe284\" value=\"\"><input type=\"hidden\" name=\"noteCreatorTitle1\" id=\"fe313\" value=\"\"><input type=\"hidden\" name=\"webContentAutoResponderDefault\" id=\"fe286\" value=\"Asset\"><input type=\"hidden\" name=\"webContentAutoResponderTitle\" id=\"fe287\" value=\"Ricerca Lo Stato della Customer Experience | Genesys\"><input type=\"hidden\" name=\"webContentAutoResponderURL\" id=\"fe288\" value=\"https:\/\/www.genesys.com\/it-it\/wp-json\/wp\/v2\/resources\/477218?thankyou=477218&page_type=resources&page_attr=Report%3BWhite%20paper\"><input type=\"hidden\" name=\"noteCreator2\" id=\"fe478\" value=\"\"><input type=\"hidden\" class=\"yesprefill\" name=\"neverbounceResult1\" id=\"fe640\" value=\"OFF\"><input type=\"hidden\" class=\"yesprefill\" name=\"neverbounceFlags1\" id=\"fe641\" value=\"OFF\"><input type=\"hidden\" class=\"yesprefill\" name=\"neverbounceSuggestedCorrection1\" id=\"fe642\" value=\"6sense\"><input type=\"hidden\" name=\"clearbitPersonID1\" id=\"fe630\" value=\"\"><input type=\"hidden\" name=\"clearbitFieldCount1\" id=\"fe633\" value=\"\"><input type=\"hidden\" name=\"clearbitTitle1\" id=\"fe646\" value=\"\"><input type=\"hidden\" name=\"clearbitRole1\" id=\"fe631\" value=\"\"><input type=\"hidden\" name=\"clearbitNumberofEmployees1\" id=\"fe647\" value=\"\"><input type=\"hidden\" name=\"clearbitNumberofEmployeesRange1\" id=\"fe648\" value=\"\"><input type=\"hidden\" name=\"clearbitWebsite1\" id=\"fe802\" value=\"\"><input type=\"hidden\" name=\"browserUserAgent\" id=\"fe3319\" value=\"\"><input type=\"text\" class=\"honeypp\" name=\"honeypp\" id=\"honeypp\" value=\"\" ><input role=\"button\" aria-label=\"Scarica il report\" type=\"Submit\" class=\"submit-button-style btn btn-primary \" value=\"Scarica il report\" id=\"fe195\"><div class=\"loading\"><\/div><div class=\"gdpr-field form-row white-box legal\"><span>Fornendo queste informazioni accetti la <a href=\"https:\/\/www.genesys.com\/company\/legal\/privacy-policy\" target=\"_blank\">nostra politica sulla privacy<\/a>.<\/span><\/div><\/div><\/form><\/div>[vc_raw_js]JTNDc2NyaXB0JTIwc3JjJTNEJTIyaHR0cHMlM0ElMkYlMkZjZG4uanNkZWxpdnIubmV0JTJGbnBtJTJGY2hhcnQuanMlMjIlM0UlM0MlMkZzY3JpcHQlM0UlMEElM0NzY3JpcHQlMjBzcmMlM0QlMjJodHRwcyUzQSUyRiUyRmNkbi5qc2RlbGl2ci5uZXQlMkZucG0lMkZjaGFydGpzLXBsdWdpbi1kYXRhbGFiZWxzJTIyJTNFJTNDJTJGc2NyaXB0JTNFJTBBJTNDc2NyaXB0JTIwc3JjJTNEJTIyaHR0cHMlM0ElMkYlMkZjZG4uanNkZWxpdnIubmV0JTJGbnBtJTJGY2hhcnRqcy1wbHVnaW4tYW5ub3RhdGlvbiUyMiUzRSUzQyUyRnNjcmlwdCUzRSUyMA==[\/vc_raw_js][\/vc_column][\/vc_row][\/vc_section][vc_section flair=&#8221;%5B%7B%22flair_type%22%3A%22f_type_image%22%7D%5D&#8221;][vc_row r_gutter_size=&#8221;no-gutters&#8221;][vc_column width=&#8221;1\/12&#8243;][\/vc_column][vc_column width=&#8221;10\/12&#8243;][vc_single_image image=&#8221;640616&#8243; alignment=&#8221;center&#8221; css=&#8221;&#8221; rounded_corners=&#8221;rounded-lg&#8221;][\/vc_column][vc_column width=&#8221;1\/12&#8243;][\/vc_column][\/vc_row][vc_row background_color=&#8221;bgc-glass&#8221; content_placement=&#8221;middle&#8221; disable_element=&#8221;yes&#8221; el_class=&#8221;mt-4 px-2 py-2 rounded-lg&#8221;][vc_column width=&#8221;1\/2&#8243;][vc_column_text css=&#8221;&#8221; el_class=&#8221;banner&#8221;]<\/p>\n<p class=\"h5 mb-0 title\"><img decoding=\"async\" class=\"alignnone size-full wp-image-628907\" src=\"https:\/\/www.genesys.com\/media\/Book_Functional-Icon.png\" alt=\"\" width=\"28\" height=\"21\" \/>Report Lo Stato della Customer Experience 2026<\/p>\n<p>[\/vc_column_text][\/vc_column][vc_column width=&#8221;1\/2&#8243;]<div class=\"btn-container justify-content-lg-end justify-content-end\"><a role=\"button\"  class=\"btn btn-primary\" href=\"#form\" target=\"\" rel=\"\">Scarica il report completo<\/a><\/div>[\/vc_column][\/vc_row][vc_row content_placement=&#8221;middle&#8221; el_class=&#8221;mt-4&#8243;][vc_column]<div class=\"component-mini-banner rounded-lg\"><a class=\"inner-banner rounded-lg bgc-glass\" href=\"#\"><div class=\"banner-row d-flex flex-wrap\"><div class=\"media-row\"><div class=\"media-col\"><div class=\"banner-img-container\"><img decoding=\"async\" class=\"rounded banner-img\" src=\"https:\/\/www.genesys.com\/media\/Book_Functional-Icon.png\" height=\"21\" width=\"28\" alt=\"Book functional icon\"><\/div><\/div><\/div><div class=\"content-row d-flex align-items-center\"><div class=\"content-col d-flex flex-column\"><p class=\"h5 mb-0 title\">Report Globale Lo Stato della Customer Experience 2026<\/p><\/div><div class=\"btn-container mt-0\"><div class=\"btn btn-secondary small chevron\">Scarica il report completo<\/div><\/div><\/div><\/div><\/a><\/div>[\/vc_column][\/vc_row][\/vc_section][vc_section background_color=&#8221;bgc-white&#8221; flair=&#8221;%5B%7B%22flair_type%22%3A%22f_type_image%22%2C%22hide_mobile%22%3A%22yes%22%7D%5D&#8221; el_class=&#8221;pt-3&#8243;][vc_row][vc_column width=&#8221;1\/3&#8243;][vc_column_text css=&#8221;&#8221;]<\/p>\n<h3>I consumatori ti confrontano con le loro migliori esperienze<\/h3>\n<p>[\/vc_column_text][\/vc_column][vc_column width=&#8221;2\/3&#8243;][\/vc_column][\/vc_row][vc_row content_placement=&#8221;top&#8221; el_class=&#8221;pb-2&#8243;][vc_column width=&#8221;1\/3&#8243;][vc_raw_html css=&#8221;&#8221;]PGRpdiBjbGFzcz0iY2hhcnQtY29sdW1uIj4KICAgIDxkaXYgaWQ9ImRvbnV0LWNvbnRhaW5lci0xIiBjbGFzcz0iIj4KICAgICAgICA8Y2FudmFzIGlkPSJkb251dC0xIiB3aWR0aD0iMTgwIiBoZWlnaHQ9IjE4MCI+PC9jYW52YXM+CiAgICAgICAgIDxkaXYgY2xhc3M9ImRvbnV0LWNlbnRlciI+PC9kaXY+CiAgICA8L2Rpdj4KICAgIDxkaXYgY2xhc3M9ImNoYXJ0LXN0YXQiPgogICAgICAgIDxwIGNsYXNzPSJoMyI+OTIlPC9wPgogc2kgYXNwZXR0YW5vIGNoZSBsZSBvcmdhbml6emF6aW9uaSBlZ3VhZ2xpbm8gbGEgbWlnbGlvcmUgZXNwZXJpZW56YSBjaGUgYWJiaWFubyBtYWkgYXZ1dG8KICAgICAgICA8L2Rpdj4KPC9kaXY+[\/vc_raw_html][vc_raw_js]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width=&#8221;1\/3&#8243;][vc_raw_html css=&#8221;&#8221;]PGRpdiBjbGFzcz0iY2hhcnQtY29sdW1uIj4KICAgIDxkaXYgaWQ9ImRvbnV0LWNvbnRhaW5lci0yIiBjbGFzcz0iIj4KICAgICAgICA8Y2FudmFzIGlkPSJkb251dC0yIiB3aWR0aD0iMTgwIiBoZWlnaHQ9IjE4MCI+PC9jYW52YXM+CiAgICAgICAgIDxkaXYgY2xhc3M9ImRvbnV0LWNlbnRlciI+PC9kaXY+CiAgICA8L2Rpdj4KICAgIDxkaXYgY2xhc3M9ImNoYXJ0LXN0YXQiPgogICAgICAgIDxwIGNsYXNzPSJoMyI+OTQlPC9wPgphdHRyaWJ1aXNjb25vIGxhIHN0ZXNzYSBpbXBvcnRhbnphIGEgdW4gc2Vydml6aW8gY2xpZW50aSBlZmZpY2llbnRlIGUgYWxsJiMzOTtlbXBhdGlhCiAgICAgICAgPC9kaXY+CjwvZGl2Pg==[\/vc_raw_html][\/vc_column][vc_column width=&#8221;1\/3&#8243;][vc_raw_html css=&#8221;&#8221;]PGRpdiBjbGFzcz0iY2hhcnQtY29sdW1uIj4KICAgIDxkaXYgaWQ9ImRvbnV0LWNvbnRhaW5lci0zIiBjbGFzcz0iIj4KICAgICAgICA8Y2FudmFzIGlkPSJkb251dC0zIiB3aWR0aD0iMTgwIiBoZWlnaHQ9IjE4MCI+PC9jYW52YXM+CiAgICAgICAgIDxkaXYgY2xhc3M9ImRvbnV0LWNlbnRlciI+PC9kaXY+CiAgICA8L2Rpdj4KICAgIDxkaXYgY2xhc3M9ImNoYXJ0LXN0YXQiPgogICAgICAgIDxwIGNsYXNzPSJoMyI+ODUlPC9wPgpoYW5ubyBzcGVzbyBtZW5vIG8gc21lc3NvIGRpIGFjcXVpc3RhcmUgZGEgdW4gYnJhbmQgYSBzZWd1aXRvIGRpIHVuJiMzOTtlc3BlcmllbnphIG5lZ2F0aXZhCiAgICAgICAgPC9kaXY+CjwvZGl2Pg==[\/vc_raw_html][\/vc_column][\/vc_row][\/vc_section][vc_section background_color=&#8221;bgc-lgray&#8221; flair=&#8221;%5B%7B%22flair_type%22%3A%22f_type_image%22%7D%5D&#8221;][vc_row el_class=&#8221;pb-2&#8243;][vc_column width=&#8221;1\/2&#8243; offset=&#8221;vc_col-sm-offset-3&#8243;][vc_column_text css=&#8221;&#8221; el_class=&#8221;center-heading&#8221;]<\/p>\n<h2 style=\"text-align: center;\">Le infrastrutture obsolete costituiscono la sfida principale per i responsabili della CX<\/h2>\n<p class=\"text-18\" style=\"text-align: center;\">Per la prima volta dal 2023, le infrastrutture obsolete occupano il primo posto tra le sfide che i responsabili della CX devono affrontare, mettendo a rischio la gestione fluida dei customer journey e la scalabilit\u00e0 dell\u2019AI.<\/p>\n<p>[\/vc_column_text][\/vc_column][\/vc_row][vc_row content_placement=&#8221;middle&#8221;][vc_column width=&#8221;5\/12&#8243;][vc_column_text css=&#8221;&#8221; el_class=&#8221;list-item&#8221;]<\/p>\n<h3>I sistemi disconnessi frenano la CX<\/h3>\n<ul>\n<li>Operare su un&#8217;infrastruttura CX obsoleta \u00e8 la maggiore sfida operativa citata dai responsabili della CX<\/li>\n<li>Il 48% delle aziende non trasferisce a un agente umano le informazioni gi\u00e0 condivise<\/li>\n<li>Le infrastrutture obsolete rappresentano la maggiore sfida operativa dei responsabili della CX<\/li>\n<\/ul>\n<p>[\/vc_column_text][\/vc_column][vc_column width=&#8221;1\/2&#8243; offset=&#8221;vc_col-sm-offset-1&#8243;][vc_single_image image=&#8221;640654&#8243; css=&#8221;&#8221;][\/vc_column][\/vc_row][\/vc_section][vc_section background_color=&#8221;bgc-lgray&#8221; flair=&#8221;%5B%7B%22flair_type%22%3A%22f_type_image%22%7D%5D&#8221; el_class=&#8221;pb-2&#8243;][vc_row][vc_column width=&#8221;5\/12&#8243;][vc_column_text css=&#8221;&#8221;]<\/p>\n<h3>L&#8217;AI sta rimodellando le aspettative dei consumatori.<\/h3>\n<p class=\"text-18\">L&#8217;uso quotidiano dell&#8217;AI da parte dei consumatori innalza gli standard di eccellenza: risposte immediate, continuit\u00e0 del contesto e assenza di ripetizioni.<\/p>\n<p>[\/vc_column_text][\/vc_column][\/vc_row][vc_row][vc_column width=&#8221;1\/3&#8243;][vc_raw_html 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background_color=&#8221;bgc-lgray&#8221; flair=&#8221;%5B%7B%22flair_type%22%3A%22f_type_image%22%7D%5D&#8221;][vc_row content_placement=&#8221;middle&#8221;][vc_column width=&#8221;5\/12&#8243;][vc_column_text css=&#8221;&#8221; el_class=&#8221;list-item&#8221;]<\/p>\n<h3>L&#8217;era dell&#8217;AI agentica richiede un nuovo modello operativo CX<\/h3>\n<ul>\n<li>Il 40% delle organizzazioni CX sta gi\u00e0 utilizzando l&#8217;AI agentica<\/li>\n<li>In media, i responsabili della CX pianificano di investire il 30% dei budget del servizio clienti in tecnologie CX alimentate dall&#8217;AI<\/li>\n<li>L&#8217;incapacit\u00e0 di implementare su larga scala i progetti di intelligenza artificiale rappresenta il secondo ostacolo pi\u00f9 grande alla creazione di customer joureny fluidi e privi di problemi.<\/li>\n<\/ul>\n<p>[\/vc_column_text][\/vc_column][vc_column width=&#8221;1\/2&#8243; offset=&#8221;vc_col-sm-offset-1&#8243;][vc_single_image image=&#8221;640642&#8243; css=&#8221;&#8221;][\/vc_column][\/vc_row][\/vc_section][vc_section flair=&#8221;%5B%7B%22flair_type%22%3A%22f_type_image%22%7D%5D&#8221;][vc_row content_placement=&#8221;middle&#8221;][vc_column width=&#8221;1\/2&#8243; elemental_order=&#8221;order-2&#8243;][vc_single_image image=&#8221;640652&#8243; css=&#8221;&#8221;][\/vc_column][vc_column width=&#8221;5\/12&#8243; offset=&#8221;vc_col-sm-offset-1&#8243;][vc_column_text css=&#8221;&#8221; el_class=&#8221;list-item&#8221;]<\/p>\n<h2>Quanto \u00e8 importante cambiare canale senza doversi ripetere?<\/h2>\n<p class=\"text-18\">Il 95% dei consumatori ritiene importante che le informazioni gi\u00e0 fornite li seguano da un canale all\u2019altro, senza che debbano ripeterle. I passaggi mal gestiti tra canali o soggetti coinvolti possono rafforzare la fidelizzazione\u2026 o, al contrario, comprometterla.<\/p>\n<p>[\/vc_column_text][\/vc_column][\/vc_row][\/vc_section][vc_section flair=&#8221;%5B%7B%22flair_type%22%3A%22f_type_image%22%7D%5D&#8221;][vc_row content_placement=&#8221;middle&#8221;][vc_column width=&#8221;1\/2&#8243; elemental_order=&#8221;order-2&#8243;][vc_single_image image=&#8221;640656&#8243; css=&#8221;&#8221; rounded_corners=&#8221;rounded-lg&#8221;][\/vc_column][vc_column width=&#8221;5\/12&#8243; offset=&#8221;vc_col-sm-offset-1&#8243;][vc_column_text css=&#8221;&#8221; el_class=&#8221;list-item&#8221;]<\/p>\n<h2>La strada da seguire<\/h2>\n<p class=\"text-18\">Il futuro della Customer Experience si basa sull\u2019interconnessione tra persone, sistemi, dati e intelligenza artificiale. Le organizzazioni pi\u00f9 all\u2019avanguardia investono in piattaforme CX in grado di unificare queste diverse componenti all\u2019interno di un unico ambiente. Quando il contesto accompagna il cliente lungo tutto il suo percorso, l?AI dispone delle basi necessarie per agire in modo efficace.<\/p>\n<p>[\/vc_column_text][\/vc_column][\/vc_row][\/vc_section][vc_section sec_modern_width=&#8221;enable&#8221; flair=&#8221;%5B%7B%22flair_type%22%3A%22f_type_image%22%7D%5D&#8221; css=&#8221;.vc_custom_1781626722241{margin-top: 40px !important;margin-bottom: 80px !important;background-image: url(https:\/\/www.genesys.com\/media\/quote-section_image.png?id=629572) !important;}&#8221; el_class=&#8221;quote-section&#8221;][vc_row min_height=&#8221;757px&#8221;][vc_column background_color=&#8221;bgc-glass&#8221; width=&#8221;3\/4&#8243; css=&#8221;.vc_custom_1781626514825{padding-top: 32px !important;padding-right: 32px !important;padding-bottom: 32px !important;padding-left: 32px !important;}&#8221;][vc_column_text ct_style=&#8221;stat&#8221; css=&#8221;&#8221;]<\/p>\n<p class=\"text-32\">Una piattaforma CX unificata pu\u00f2 portare AI, canali, dati e flussi di lavoro in un ambiente connesso. Questo fornisce ai team il contesto di cui hanno bisogno per lavorare in modo efficace e coordinare le azioni tra i sistemi.<\/p>\n<p>[\/vc_column_text][\/vc_column][\/vc_row][\/vc_section]<\/p>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>[vc_section background_color=&#8221;bgc-lgray&#8221; flair=&#8221;%5B%7B%22flair_type%22%3A%22f_type_image%22%2C%22hide_mobile%22%3A%22yes%22%7D%5D&#8221; css=&#8221;.vc_custom_1781622358216{background-position: center !important;background-repeat: no-repeat !important;background-size: cover !important;}&#8221; el_class=&#8221;hero&#8221;][vc_row content_placement=&#8221;middle&#8221;][vc_column width=&#8221;5\/12&#8243; el_class=&#8221;px-0&#8243;][vc_column_text css=&#8221;&#8221;] Report Lo Stato della Customer Experience 2026 Le aspettative dei clienti continuano a crescere, creando nuove opportunit\u00e0 per le aziende nell&#8217;era dell&#8217;AI agentica. 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