{"id":117036,"date":"2019-01-03T11:51:42","date_gmt":"2019-01-03T19:51:42","guid":{"rendered":"https:\/\/www.genesys.com\/?page_id=117036"},"modified":"2024-11-06T06:21:39","modified_gmt":"2024-11-06T14:21:39","slug":"blog","status":"publish","type":"page","link":"https:\/\/www.genesys.com\/it-it\/blog","title":{"rendered":"Blog"},"content":{"rendered":"<div class=\"wpb-content-wrapper\"><p>[vc_section background_color=&#8221;bgc-lgray&#8221; full_width=&#8221;stretch_row&#8221; flair=&#8221;%5B%7B%22hide_mobile%22%3A%22yes%22%7D%5D&#8221;][vc_row content_placement=&#8221;middle&#8221;][vc_column width=&#8221;7\/12&#8243;][vc_column_text css=&#8221;&#8221;]<\/p>\n<h1>Vuoi rinnovare la tua CX? Usa l\u2019intelligenza artificiale<\/h1>\n<p>[\/vc_column_text]<div class=\"btn-container  \"><a role=\"button\"  class=\"btn btn-primary\" href=\"https:\/\/www.genesys.com\/it-it\/blog\/post\/want-to-jump-start-your-cx-adopt-ai\" target=\"\" rel=\"\">Continua a leggere<\/a><\/div>[\/vc_column][vc_column width=&#8221;5\/12&#8243;]<div class=\"component video-snippet\"><video autoplay muted playsinline loop data-poster-mobile=\"\" data-mobile-src=\"https:\/\/www.genesys.com\/media\/EO-hero-1280x720-f9f8f5.mp4\" data-poster-desktop=\"\" data-desktop-src=\"https:\/\/www.genesys.com\/media\/EO-hero-1280x720-f9f8f5.mp4\"><\/video><button type=\"button\" class=\"btn btn-white bg-video-control small inactive\"><\/button><\/div>[\/vc_column][\/vc_row][\/vc_section][vc_section full_width=&#8221;stretch_row&#8221; flair=&#8221;%5B%7B%22hide_mobile%22%3A%22yes%22%7D%5D&#8221;][vc_row][vc_column]<div class=\"card blog-filter bgc-lgray border-0 shadow\" id=\"blog-filter-card\">\n\t\t<div class=\"card-body\">\n\t\t<div class=\"row p-0 my-0\">\n\t\t<div class=\"col col-12 col-lg-1 mb-1 mb-lg-0\">\n\t\t<h5 class=\"mb-0\">Filtri<\/h5>\n\t\t<\/div><div class=\"col col-12 col-lg-3 mb-1 mb-lg-0 select\">\n        <select id=\"topics\" name=\"topics\" ><option value=\"\" selected>Scegli argomento<\/option><option value=\"AI e machine learning\" data-slug=\"ai-and-machine-learning-it-it\">AI e machine learning<\/option><option value=\"Annunci\" data-slug=\"announcements-it-it\">Annunci<\/option><option value=\"Cloud\" data-slug=\"cloud-it-it\">Cloud<\/option><option value=\"Customer Journey Management\" data-slug=\"customer-journey-management-it-it\">Customer Journey Management<\/option><option value=\"Dentro Genesys\" data-slug=\"inside-genesys-it-it\">Dentro Genesys<\/option><option value=\"Digitale\" data-slug=\"digitale\">Digitale<\/option><option value=\"Ecosistema\" data-slug=\"ecosystem-it-it\">Ecosistema<\/option><option value=\"Engagement del team\" data-slug=\"workforce-engagement-it-it\">Engagement del team<\/option><option value=\"Experience orchestration\" data-slug=\"experience-orchestration-it-it\">Experience orchestration<\/option><option value=\"Inbound\" data-slug=\"inbound-it-it\">Inbound<\/option><option value=\"Industries\" data-slug=\"industries-zh-tw\">Industries<\/option><option value=\"IVR\" data-slug=\"ivr-zh-tw\">IVR<\/option><option value=\"Marketing\" data-slug=\"marketing-it-it\">Marketing<\/option><option value=\"Nuove funzionalit\u00e0\" data-slug=\"new-features-it-it\">Nuove funzionalit\u00e0<\/option><option value=\"Ottimizzazione aziendale\" data-slug=\"business-optimization-it-it\">Ottimizzazione aziendale<\/option><option value=\"Outbound\" data-slug=\"outbound-it-it\">Outbound<\/option><option value=\"Settori\" data-slug=\"industries-it-it\">Settori<\/option><option value=\"Storie dei clienti\" data-slug=\"customer-highlights-it-it\">Storie dei clienti<\/option><\/select>\n\t\t<\/div>\n\t\t<div class=\"col col-12 col-lg-8 mb-1 mb-md-0 ms-auto search\">\n            <div class=\"input-group search-group blog-search-group\">\n                <div class=\"input-container\">\n                    <input type=\"text\" class=\"form-control\" id=\"blog-search\" placeholder=\"Cerca\" aria-label=\"Cerca\">\n                    <a href=\"#\" class=\"clear-btn disabled\">&#10006;<\/a>\n                    <a href=\"#\" class=\"search-btn disabled\"><i class=\"fa-kit fa-magnifying-glass search-icon\"><\/i><\/a>\n                <\/div>\n            <\/div>\n\t\t<\/div>\n        <\/div>[\/vc_column][\/vc_row][\/vc_section][vc_section g_section_overflow=&#8221;visible&#8221; full_width=&#8221;stretch_row&#8221; flair=&#8221;%5B%7B%22hide_mobile%22%3A%22yes%22%7D%5D&#8221; el_class=&#8221;pt-0&#8243;][vc_row][vc_column]<div class=\"blog-feed-container d-flex flex-column gap-2\" data-real-ppp=\"15\" data-adjust=\"0\" data-page=\"1\" data-max-pages=\"11\" data-limit=\"165\" data-default-counter=\"1\"><div class=\"row blog-feed\" ><div class=\"grid-item col-12 col-xs-6 col-md-4 grid_type-blog\" data-status=\"publish\"><div class=\"card component vertical text-left w-100 h-100 bgc-lgray wide\"><a class=\"h-100\" href=\"https:\/\/www.genesys.com\/it-it\/blog\/post\/genesys-named-a-leader-in-the-2026-gartner-magic-quadranttm-for-ccaas-12-years-running\" ><div class=\"thumbnail-col\"><img decoding=\"async\" class=\"card-img-top\" height=\"200\" width=\"300\" src=\"https:\/\/www.genesys.com\/media\/output.auto-9-1-300x200.jpg\" alt=\"Genesys nominata Leader nel Gartner\u00ae Magic Quadrant\u2122 per il CCaaS 2026 \u2013 per 12 anni consecutivi\"><\/div><div class=\"card-body\"><p class=\"post_date mb-1\">22\/10\/2026<\/p><h3 class=\"card-title h6\">Genesys nominata Leader nel Gartner\u00ae Magic Quadrant\u2122 per il CCaaS 2026 \u2013 per 12 anni consecutivi<\/h3><p class=\"card-text mt-1\">In pi\u00f9: come si \u00e8 posizionata Genesys in cinque casi d'uso CX critici\u00a0\r\nPer il 12\u00b0 anno consecutivo, Gartner ha nominato...<\/p><\/div><\/a><div class=\"card-footer\"><div class=\"post_author d-flex align-items-center\"><a class=\"author-link\" href=\"\/it-it\/blog\/author\/1155\"><div class=\"img-container\"><img decoding=\"async\" height=\"30\" width=\"30\" src=\"https:\/\/www.genesys.com\/media\/Glenn_Nethercutt-scaled.jpg\" alt=\"Glenn Nethercutt\"><p class=\"mb-0\">Glenn Nethercutt<\/p><\/div><\/a><a role=\"button\" class=\"small mt-0 chevron btn btn-secondary only\" href=\"https:\/\/www.genesys.com\/it-it\/blog\/post\/genesys-named-a-leader-in-the-2026-gartner-magic-quadranttm-for-ccaas-12-years-running\"><\/a><\/div><\/div><\/div><\/div><div class=\"grid-item col-12 col-xs-6 col-md-4 grid_type-blog\" data-status=\"publish\"><div class=\"card component vertical text-left w-100 h-100 bgc-lgray wide\"><a class=\"h-100\" href=\"https:\/\/www.genesys.com\/it-it\/blog\/post\/ai-is-changing-the-cx-operating-model-is-your-workforce-ready\" ><div class=\"thumbnail-col\"><img decoding=\"async\" class=\"card-img-top\" height=\"200\" width=\"300\" src=\"https:\/\/www.genesys.com\/media\/ai-use-cases-blog-300x200.jpg\" alt=\"L&#8217;AI sta trasformando il modello operativo della CX. Il tuo team \u00e8 pronto?\"><\/div><div class=\"card-body\"><p class=\"post_date mb-1\">08\/10\/2026<\/p><h3 class=\"card-title h6\">L&#8217;AI sta trasformando il modello operativo della CX. Il tuo team \u00e8 pronto?<\/h3><p class=\"card-text mt-1\">L'AI sta trasformando la Customer Experience. Su questo non ci sono pi\u00f9 dubbi.\u00a0\r\n\r\nLe organizzazioni si affidano all'AI per...<\/p><\/div><\/a><div class=\"card-footer\"><div class=\"post_author d-flex align-items-center\"><a class=\"author-link\" href=\"\/it-it\/blog\/author\/717\"><div class=\"img-container\"><img decoding=\"async\" height=\"30\" width=\"30\" src=\"https:\/\/www.genesys.com\/media\/tom_huston.jpg\" alt=\"Tom Huston\"><p class=\"mb-0\">Tom Huston<\/p><\/div><\/a><a role=\"button\" class=\"small mt-0 chevron btn btn-secondary only\" href=\"https:\/\/www.genesys.com\/it-it\/blog\/post\/ai-is-changing-the-cx-operating-model-is-your-workforce-ready\"><\/a><\/div><\/div><\/div><\/div><div class=\"grid-item col-12 col-xs-6 col-md-4 grid_type-blog\" data-status=\"publish\"><div class=\"card component vertical text-left w-100 h-100 bgc-lgray wide\"><a class=\"h-100\" href=\"https:\/\/www.genesys.com\/it-it\/blog\/post\/conversational-intelligence-is-becoming-the-engine-for-action\" ><div class=\"thumbnail-col\"><img decoding=\"async\" class=\"card-img-top\" height=\"158\" width=\"300\" src=\"https:\/\/www.genesys.com\/media\/Genesys_Persona_Priority_Bailey_AdobeStock_1148884500-300x158.jpeg\" alt=\"La conversational intelligence sta diventando il motore dell&#8217;azione\"><\/div><div class=\"card-body\"><p class=\"post_date mb-1\">06\/10\/2026<\/p><h3 class=\"card-title h6\">La conversational intelligence sta diventando il motore dell&#8217;azione<\/h3><p class=\"card-text mt-1\">Ogni conversazione con il cliente racchiude informazioni preziose sulle esigenze, le aspettative e le percezioni dei clienti. Una...<\/p><\/div><\/a><div class=\"card-footer\"><div class=\"post_author d-flex align-items-center\"><a class=\"author-link\" href=\"\/it-it\/blog\/author\/717\"><div class=\"img-container\"><img decoding=\"async\" height=\"30\" width=\"30\" src=\"https:\/\/www.genesys.com\/media\/tom_huston.jpg\" alt=\"Tom Huston\"><p class=\"mb-0\">Tom Huston<\/p><\/div><\/a><a role=\"button\" class=\"small mt-0 chevron btn btn-secondary only\" href=\"https:\/\/www.genesys.com\/it-it\/blog\/post\/conversational-intelligence-is-becoming-the-engine-for-action\"><\/a><\/div><\/div><\/div><\/div><div class=\"grid-item col-12 col-xs-6 col-md-4 grid_type-blog\" data-status=\"publish\"><div class=\"card component vertical text-left w-100 h-100 bgc-lgray wide\"><a class=\"h-100\" href=\"https:\/\/www.genesys.com\/it-it\/blog\/post\/most-ai-projects-struggle-to-deliver-value-heres-the-roadmap-to-fix-that\" ><div class=\"thumbnail-col\"><img decoding=\"async\" class=\"card-img-top\" height=\"157\" width=\"300\" src=\"https:\/\/www.genesys.com\/media\/Screenshot-2026-09-30-115938-300x157.png\" alt=\"La maggior parte dei progetti di AI fatica a creare valore. Ecco come rimediare.\"><\/div><div class=\"card-body\"><p class=\"post_date mb-1\">05\/10\/2026<\/p><h3 class=\"card-title h6\">La maggior parte dei progetti di AI fatica a creare valore. Ecco come rimediare.<\/h3><p class=\"card-text mt-1\">I dati sui progetti di AI aziendale sono difficili da ignorare e ancora pi\u00f9 difficili da giustificare. Lo studio Project NANDA...<\/p><\/div><\/a><div class=\"card-footer\"><div class=\"post_author d-flex align-items-center\"><a class=\"author-link\" href=\"\/it-it\/blog\/author\/185\"><div class=\"img-container\"><img decoding=\"async\" height=\"30\" width=\"30\" src=\"https:\/\/www.genesys.com\/media\/Genesys-9-e1750455636128.jpg\" alt=\"Genesys\"><p class=\"mb-0\">Genesys<\/p><\/div><\/a><a role=\"button\" class=\"small mt-0 chevron btn btn-secondary only\" href=\"https:\/\/www.genesys.com\/it-it\/blog\/post\/most-ai-projects-struggle-to-deliver-value-heres-the-roadmap-to-fix-that\"><\/a><\/div><\/div><\/div><\/div><div class=\"grid-item col-12 col-xs-6 col-md-4 grid_type-blog\" data-status=\"publish\"><div class=\"card component vertical text-left w-100 h-100 bgc-lgray wide\"><a class=\"h-100\" href=\"https:\/\/www.genesys.com\/it-it\/blog\/post\/great-cx-leaders-learn-at-every-opportunity\" ><div class=\"thumbnail-col\"><img decoding=\"async\" class=\"card-img-top\" height=\"188\" width=\"300\" src=\"https:\/\/www.genesys.com\/media\/Ferrari-blog-hero-1-300x188.jpg\" alt=\"I grandi leader della CX sfruttano ogni occasione per imparare\"><\/div><div class=\"card-body\"><p class=\"post_date mb-1\">30\/09\/2026<\/p><h3 class=\"card-title h6\">I grandi leader della CX sfruttano ogni occasione per imparare<\/h3><p class=\"card-text mt-1\">Le carriere nella Customer Experience raramente seguono un percorso linerare. E i ruoli che formano i leader pi\u00f9 forti non...<\/p><\/div><\/a><div class=\"card-footer\"><div class=\"post_author d-flex align-items-center\"><a class=\"author-link\" href=\"\/it-it\/blog\/author\/189\"><div class=\"img-container\"><img decoding=\"async\" height=\"30\" width=\"30\" src=\"https:\/\/www.genesys.com\/media\/JanelleDieken2-e1583862955295.png\" alt=\"Janelle Binder\"><p class=\"mb-0\">Janelle Binder<\/p><\/div><\/a><a role=\"button\" class=\"small mt-0 chevron btn btn-secondary only\" href=\"https:\/\/www.genesys.com\/it-it\/blog\/post\/great-cx-leaders-learn-at-every-opportunity\"><\/a><\/div><\/div><\/div><\/div><div class=\"grid-item col-12 col-xs-6 col-md-4 grid_type-blog\" data-status=\"publish\"><div class=\"card component vertical text-left w-100 h-100 bgc-lgray wide\"><a class=\"h-100\" href=\"https:\/\/www.genesys.com\/it-it\/blog\/post\/why-whatsapp-isnt-just-a-channel-its-a-new-way-to-engage\" ><div class=\"thumbnail-col\"><img decoding=\"async\" class=\"card-img-top\" height=\"169\" width=\"300\" src=\"https:\/\/www.genesys.com\/media\/output.auto_-300x169.png\" alt=\"Perch\u00e9 WhatsApp non \u00e8 solo un canale, ma un nuovo strumento di engagement\"><\/div><div class=\"card-body\"><p class=\"post_date mb-1\">28\/09\/2026<\/p><h3 class=\"card-title h6\">Perch\u00e9 WhatsApp non \u00e8 solo un canale, ma un nuovo strumento di engagement<\/h3><p class=\"card-text mt-1\">Una cliente contatta un brand su WhatsApp per riprogrammare una consegna. Dieci minuti dopo, pone una domanda su un addebito in...<\/p><\/div><\/a><div class=\"card-footer\"><div class=\"post_author d-flex align-items-center\"><a class=\"author-link\" href=\"\/it-it\/blog\/author\/1178\"><div class=\"img-container\"><img decoding=\"async\" height=\"30\" width=\"30\" src=\"https:\/\/www.genesys.com\/media\/Joya-Mannan_Headshot.jpeg\" alt=\"Joya Mannan\"><p class=\"mb-0\">Joya Mannan<\/p><\/div><\/a><a role=\"button\" class=\"small mt-0 chevron btn btn-secondary only\" href=\"https:\/\/www.genesys.com\/it-it\/blog\/post\/why-whatsapp-isnt-just-a-channel-its-a-new-way-to-engage\"><\/a><\/div><\/div><\/div><\/div><div class=\"grid-item col-12 col-xs-6 col-md-4 grid_type-blog\" data-status=\"publish\"><div class=\"card component vertical text-left w-100 h-100 bgc-lgray wide\"><a class=\"h-100\" href=\"https:\/\/www.genesys.com\/it-it\/blog\/post\/from-automation-to-orchestration-how-experience-leaders-are-leveling-up-with-ai\" ><div class=\"thumbnail-col\"><img decoding=\"async\" class=\"card-img-top\" height=\"158\" width=\"300\" src=\"https:\/\/www.genesys.com\/media\/Level-Up-hero-image-option-1-300x158.webp\" alt=\"Dall&#8217;automazione all&#8217;orchestrazione: come i leader dell&#8217;esperienza stanno compiendo un salto di qualit\u00e0 grazie all&#8217;AI\"><\/div><div class=\"card-body\"><p class=\"post_date mb-1\">07\/07\/2026<\/p><h3 class=\"card-title h6\">Dall&#8217;automazione all&#8217;orchestrazione: come i leader dell&#8217;esperienza stanno compiendo un salto di qualit\u00e0 grazie all&#8217;AI<\/h3><p class=\"card-text mt-1\">Sono tante le aziende che si sono impegnate nella sperimentazione di copiloti, agenti virtuali e automazione alimentata dall'AI...<\/p><\/div><\/a><div class=\"card-footer\"><div class=\"post_author d-flex align-items-center\"><a class=\"author-link\" href=\"\/it-it\/blog\/author\/880\"><div class=\"img-container\"><img decoding=\"async\" height=\"30\" width=\"30\" src=\"https:\/\/www.genesys.com\/media\/Ginger-Conlon-2-2026-square-e1787256561632.jpg\" alt=\"Ginger Conlon\"><p class=\"mb-0\">Ginger Conlon<\/p><\/div><\/a><a role=\"button\" class=\"small mt-0 chevron btn btn-secondary only\" href=\"https:\/\/www.genesys.com\/it-it\/blog\/post\/from-automation-to-orchestration-how-experience-leaders-are-leveling-up-with-ai\"><\/a><\/div><\/div><\/div><\/div><div class=\"grid-item col-12 col-xs-6 col-md-4 grid_type-blog\" data-status=\"publish\"><div class=\"card component vertical text-left w-100 h-100 bgc-lgray wide\"><a class=\"h-100\" href=\"https:\/\/www.genesys.com\/it-it\/blog\/post\/what-high-performing-experience-leaders-have-in-common\" ><div class=\"thumbnail-col\"><img decoding=\"async\" class=\"card-img-top\" height=\"200\" width=\"300\" src=\"https:\/\/www.genesys.com\/media\/Experience-Orchestration-blog-hero-image-300x200.jpg\" alt=\"Cosa accomuna i migliori leader dell&#8217;esperienza\"><\/div><div class=\"card-body\"><p class=\"post_date mb-1\">18\/06\/2026<\/p><h3 class=\"card-title h6\">Cosa accomuna i migliori leader dell&#8217;esperienza<\/h3><p class=\"card-text mt-1\">Gli otto finalisti della categoria \u201cOrchestration Excellence\u201d degli Orchestrators Innovation Awards 2026 sono stati...<\/p><\/div><\/a><div class=\"card-footer\"><div class=\"post_author d-flex align-items-center\"><a class=\"author-link\" href=\"\/it-it\/blog\/author\/880\"><div class=\"img-container\"><img decoding=\"async\" height=\"30\" width=\"30\" src=\"https:\/\/www.genesys.com\/media\/Ginger-Conlon-2-2026-square-e1787256561632.jpg\" alt=\"Ginger Conlon\"><p class=\"mb-0\">Ginger Conlon<\/p><\/div><\/a><a role=\"button\" class=\"small mt-0 chevron btn btn-secondary only\" href=\"https:\/\/www.genesys.com\/it-it\/blog\/post\/what-high-performing-experience-leaders-have-in-common\"><\/a><\/div><\/div><\/div><\/div><div class=\"grid-item col-12 col-xs-6 col-md-4 grid_type-blog\" data-status=\"publish\"><div class=\"card component vertical text-left w-100 h-100 bgc-lgray wide\"><a class=\"h-100\" href=\"https:\/\/www.genesys.com\/it-it\/blog\/post\/why-agentic-ai-demands-a-platform-not-another-point-solution\" ><div class=\"thumbnail-col\"><img decoding=\"async\" class=\"card-img-top\" height=\"200\" width=\"300\" src=\"https:\/\/www.genesys.com\/media\/output.auto-1-300x200.jpg\" alt=\"Perch\u00e9 l&#8217;AI agentica richiede una piattaforma, non un&#8217;altra soluzione puntuale\"><\/div><div class=\"card-body\"><p class=\"post_date mb-1\">04\/06\/2026<\/p><h3 class=\"card-title h6\">Perch\u00e9 l&#8217;AI agentica richiede una piattaforma, non un&#8217;altra soluzione puntuale<\/h3><p class=\"card-text mt-1\">Uscendo da un parcheggio stretto, urti il marciapiede e danneggi un cerchione della tua auto. Una situazione frustrante, ma...<\/p><\/div><\/a><div class=\"card-footer\"><div class=\"post_author d-flex align-items-center\"><a class=\"author-link\" href=\"\/it-it\/blog\/author\/1188\"><div class=\"img-container\"><img decoding=\"async\" height=\"30\" width=\"30\" src=\"https:\/\/www.genesys.com\/media\/headshot_IMG_1564.jpg\" alt=\"Marissa Gbenro\"><p class=\"mb-0\">Marissa Gbenro<\/p><\/div><\/a><a role=\"button\" class=\"small mt-0 chevron btn btn-secondary only\" href=\"https:\/\/www.genesys.com\/it-it\/blog\/post\/why-agentic-ai-demands-a-platform-not-another-point-solution\"><\/a><\/div><\/div><\/div><\/div><div class=\"grid-item col-12 col-xs-6 col-md-4 grid_type-blog\" data-status=\"publish\"><div class=\"card component vertical text-left w-100 h-100 bgc-lgray wide\"><a class=\"h-100\" href=\"https:\/\/www.genesys.com\/it-it\/blog\/post\/the-customer-has-changed-cx-must-catch-up\" ><div class=\"thumbnail-col\"><img decoding=\"async\" class=\"card-img-top\" height=\"200\" width=\"300\" src=\"https:\/\/www.genesys.com\/media\/Coffee_AdobeStock_403199946-300x200.jpeg\" alt=\"Il cliente \u00e8 cambiato. La CX deve adattarsi.\"><\/div><div class=\"card-body\"><p class=\"post_date mb-1\">01\/06\/2026<\/p><h3 class=\"card-title h6\">Il cliente \u00e8 cambiato. La CX deve adattarsi.<\/h3><p class=\"card-text mt-1\">Dalle nostre recenti conversazioni con professionisti del customer service in diversi settori e regioni emerge un dato di fatto:...<\/p><\/div><\/a><div class=\"card-footer\"><div class=\"post_author d-flex align-items-center\"><a class=\"author-link\" href=\"\/it-it\/blog\/author\/880\"><div class=\"img-container\"><img decoding=\"async\" height=\"30\" width=\"30\" src=\"https:\/\/www.genesys.com\/media\/Ginger-Conlon-2-2026-square-e1787256561632.jpg\" alt=\"Ginger Conlon\"><p class=\"mb-0\">Ginger Conlon<\/p><\/div><\/a><a role=\"button\" class=\"small mt-0 chevron btn btn-secondary only\" href=\"https:\/\/www.genesys.com\/it-it\/blog\/post\/the-customer-has-changed-cx-must-catch-up\"><\/a><\/div><\/div><\/div><\/div><div class=\"grid-item col-12 col-xs-6 col-md-4 grid_type-blog\" data-status=\"publish\"><div class=\"card component vertical text-left w-100 h-100 bgc-lgray wide\"><a class=\"h-100\" href=\"https:\/\/www.genesys.com\/it-it\/blog\/post\/why-cx-measurement-needs-to-evolve\" ><div class=\"thumbnail-col\"><img decoding=\"async\" class=\"card-img-top\" height=\"200\" width=\"300\" src=\"https:\/\/www.genesys.com\/media\/cxoverview-300x200.jpg\" alt=\"Perch\u00e9 la misurazione della CX deve evolversi\"><\/div><div class=\"card-body\"><p class=\"post_date mb-1\">28\/05\/2026<\/p><h3 class=\"card-title h6\">Perch\u00e9 la misurazione della CX deve evolversi<\/h3><p class=\"card-text mt-1\">I clienti non ti giudicano pi\u00f9 in base ai tuoi concorrenti diretti. Nell'economia dell'esperienza, confrontano ogni interazione...<\/p><\/div><\/a><div class=\"card-footer\"><div class=\"post_author d-flex align-items-center\"><a class=\"author-link\" href=\"\/it-it\/blog\/author\/1076\"><div class=\"img-container\"><img decoding=\"async\" height=\"30\" width=\"30\" src=\"https:\/\/www.genesys.com\/media\/Greg-Thomas-headshot-e1716404261507.jpg\" alt=\"Greg Thomas\"><p class=\"mb-0\">Greg Thomas<\/p><\/div><\/a><a role=\"button\" class=\"small mt-0 chevron btn btn-secondary only\" href=\"https:\/\/www.genesys.com\/it-it\/blog\/post\/why-cx-measurement-needs-to-evolve\"><\/a><\/div><\/div><\/div><\/div><div class=\"grid-item col-12 col-xs-6 col-md-4 grid_type-blog\" data-status=\"publish\"><div class=\"card component vertical text-left w-100 h-100 bgc-lgray wide\"><a class=\"h-100\" href=\"https:\/\/www.genesys.com\/it-it\/blog\/post\/5-brands-using-ai-to-scale-efficiency-without-sacrificing-experience-quality\" ><div class=\"thumbnail-col\"><img decoding=\"async\" class=\"card-img-top\" height=\"200\" width=\"300\" src=\"https:\/\/www.genesys.com\/media\/output.auto-3-1-300x200.jpg\" alt=\"5 brand che utilizzano l&#8217;AI per introdurre efficienza senza sacrificare la qualit\u00e0 dell&#8217;esperienza\"><\/div><div class=\"card-body\"><p class=\"post_date mb-1\">05\/05\/2026<\/p><h3 class=\"card-title h6\">5 brand che utilizzano l&#8217;AI per introdurre efficienza senza sacrificare la qualit\u00e0 dell&#8217;esperienza<\/h3><p class=\"card-text mt-1\">In tutti i settori, le organizzazioni sono sotto pressione per gestire volumi di interazione pi\u00f9 elevati con una maggiore...<\/p><\/div><\/a><div class=\"card-footer\"><div class=\"post_author d-flex align-items-center\"><a class=\"author-link\" href=\"\/it-it\/blog\/author\/880\"><div class=\"img-container\"><img decoding=\"async\" height=\"30\" width=\"30\" src=\"https:\/\/www.genesys.com\/media\/Ginger-Conlon-2-2026-square-e1787256561632.jpg\" alt=\"Ginger Conlon\"><p class=\"mb-0\">Ginger Conlon<\/p><\/div><\/a><a role=\"button\" class=\"small mt-0 chevron btn btn-secondary only\" href=\"https:\/\/www.genesys.com\/it-it\/blog\/post\/5-brands-using-ai-to-scale-efficiency-without-sacrificing-experience-quality\"><\/a><\/div><\/div><\/div><\/div><div class=\"grid-item col-12 col-xs-6 col-md-4 grid_type-blog\" data-status=\"publish\"><div class=\"card component vertical text-left w-100 h-100 bgc-lgray wide\"><a class=\"h-100\" href=\"https:\/\/www.genesys.com\/it-it\/blog\/post\/empowering-teams-and-elevating-experiences-a-cx-leaders-view-on-employee-engagement\" ><div class=\"thumbnail-col\"><img decoding=\"async\" class=\"card-img-top\" height=\"169\" width=\"300\" src=\"https:\/\/www.genesys.com\/media\/output.auto-1-1-300x169.jpg\" alt=\"Abilitare i team ed elevare le esperienze: il punto di vista di un leader CX sull&#8217;employee engagement\"><\/div><div class=\"card-body\"><p class=\"post_date mb-1\">23\/04\/2026<\/p><h3 class=\"card-title h6\">Abilitare i team ed elevare le esperienze: il punto di vista di un leader CX sull&#8217;employee engagement<\/h3><p class=\"card-text mt-1\">Pascal Beaudoin, M.Sc., Director of Customer-Centric Solutions, Business Performance and Information Technology di Beneva, \u00e8 un...<\/p><\/div><\/a><div class=\"card-footer\"><div class=\"post_author d-flex align-items-center\"><a class=\"author-link\" href=\"\/it-it\/blog\/author\/880\"><div class=\"img-container\"><img decoding=\"async\" height=\"30\" width=\"30\" src=\"https:\/\/www.genesys.com\/media\/Ginger-Conlon-2-2026-square-e1787256561632.jpg\" alt=\"Ginger Conlon\"><p class=\"mb-0\">Ginger Conlon<\/p><\/div><\/a><a role=\"button\" class=\"small mt-0 chevron btn btn-secondary only\" href=\"https:\/\/www.genesys.com\/it-it\/blog\/post\/empowering-teams-and-elevating-experiences-a-cx-leaders-view-on-employee-engagement\"><\/a><\/div><\/div><\/div><\/div><div class=\"grid-item col-12 col-xs-6 col-md-4 grid_type-blog\" data-status=\"publish\"><div class=\"card component vertical text-left w-100 h-100 bgc-lgray wide\"><a class=\"h-100\" href=\"https:\/\/www.genesys.com\/it-it\/blog\/post\/the-transparency-mandate-why-trust-is-the-next-differentiator-in-ai-powered-cx\" ><div class=\"thumbnail-col\"><img decoding=\"async\" class=\"card-img-top\" height=\"200\" width=\"300\" src=\"https:\/\/www.genesys.com\/media\/trust-and-transparency-300x200.jpg\" alt=\"Il mandato della trasparenza: perch\u00e9 la fiducia fa la differenza nella CX alimentata dall&#8217;AI\"><\/div><div class=\"card-body\"><p class=\"post_date mb-1\">16\/04\/2026<\/p><h3 class=\"card-title h6\">Il mandato della trasparenza: perch\u00e9 la fiducia fa la differenza nella CX alimentata dall&#8217;AI<\/h3><p class=\"card-text mt-1\">Un pagamento sul tuo conto viene segnalato e la tua carta di debito viene improvvisamente bloccata. Invece di lasciarti nel...<\/p><\/div><\/a><div class=\"card-footer\"><div class=\"post_author d-flex align-items-center\"><a class=\"author-link\" href=\"\/it-it\/blog\/author\/717\"><div class=\"img-container\"><img decoding=\"async\" height=\"30\" width=\"30\" src=\"https:\/\/www.genesys.com\/media\/tom_huston.jpg\" alt=\"Tom Huston\"><p class=\"mb-0\">Tom Huston<\/p><\/div><\/a><a role=\"button\" class=\"small mt-0 chevron btn btn-secondary only\" href=\"https:\/\/www.genesys.com\/it-it\/blog\/post\/the-transparency-mandate-why-trust-is-the-next-differentiator-in-ai-powered-cx\"><\/a><\/div><\/div><\/div><\/div><div class=\"grid-item col-12 col-xs-6 col-md-4 grid_type-blog\" data-status=\"publish\"><div class=\"card component vertical text-left w-100 h-100 bgc-lgray wide\"><a class=\"h-100\" href=\"https:\/\/www.genesys.com\/it-it\/blog\/post\/the-new-rules-of-cx-leadership-in-an-ai-powered-world\" ><div class=\"thumbnail-col\"><img decoding=\"async\" class=\"card-img-top\" height=\"200\" width=\"300\" src=\"https:\/\/www.genesys.com\/media\/MaestroAdobeStock_1798912305-300x200.jpeg\" alt=\"Le nuove regole della leadership CX in un mondo guidato dall&#8217;AI\"><\/div><div class=\"card-body\"><p class=\"post_date mb-1\">23\/02\/2026<\/p><h3 class=\"card-title h6\">Le nuove regole della leadership CX in un mondo guidato dall&#8217;AI<\/h3><p class=\"card-text mt-1\">Gabriel Galbieri, Contact Center Specialist della societ\u00e0 di consulenza per le risorse umane Cielo, \u00e8 un Maestro nel programma...<\/p><\/div><\/a><div class=\"card-footer\"><div class=\"post_author d-flex align-items-center\"><a class=\"author-link\" href=\"\/it-it\/blog\/author\/1221\"><div class=\"img-container\"><img decoding=\"async\" height=\"30\" width=\"30\" src=\"https:\/\/www.genesys.com\/media\/Gabriel-Galbieri-cielo-e1771865786666.jpeg\" alt=\"Gabriel Galbieri\"><p class=\"mb-0\">Gabriel Galbieri<\/p><\/div><\/a><a role=\"button\" class=\"small mt-0 chevron btn btn-secondary only\" href=\"https:\/\/www.genesys.com\/it-it\/blog\/post\/the-new-rules-of-cx-leadership-in-an-ai-powered-world\"><\/a><\/div><\/div><\/div><\/div><\/div><\/div><div class=\"blog-subscribe-container w-100 mt-3\"><div class=\"blog-subscribe\"><div class=\"card text-center border-0 subscribe-box bgc-lgray\"><div class=\"card-body p-4\"><p class=\"h3 subscribe-box-title\">Vuoi saperne di pi\u00f9?<\/p><p>Iscriviti alla nostra newsletter gratuita e ricevi gli aggiornamenti sui blog nella tua casella postale<\/p><form class=\"subscribe_box_form\" id=\"email_sub_fetch_form\"><input class=\"btn shadow btn-primary\" type=\"submit\" value=\"Iscriviti\"><\/form><\/div><\/div><\/div><script>jQuery(\"#email_sub_fetch_form\").submit(function(e){e.preventDefault();subscribe_fire(\"click\",\"email_fetcher\")})<\/script><\/div>[\/vc_column][\/vc_row][\/vc_section]<\/p>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>[vc_section background_color=&#8221;bgc-lgray&#8221; full_width=&#8221;stretch_row&#8221; flair=&#8221;%5B%7B%22hide_mobile%22%3A%22yes%22%7D%5D&#8221;][vc_row content_placement=&#8221;middle&#8221;][vc_column width=&#8221;7\/12&#8243;][vc_column_text css=&#8221;&#8221;] Vuoi rinnovare la tua CX? Usa l\u2019intelligenza artificiale [\/vc_column_text][\/vc_column][vc_column width=&#8221;5\/12&#8243;][\/vc_column][\/vc_row][\/vc_section][vc_section full_width=&#8221;stretch_row&#8221; flair=&#8221;%5B%7B%22hide_mobile%22%3A%22yes%22%7D%5D&#8221;][vc_row][vc_column][\/vc_column][\/vc_row][\/vc_section][vc_section g_section_overflow=&#8221;visible&#8221; full_width=&#8221;stretch_row&#8221; flair=&#8221;%5B%7B%22hide_mobile%22%3A%22yes%22%7D%5D&#8221; el_class=&#8221;pt-0&#8243;][vc_row][vc_column][\/vc_column][\/vc_row][\/vc_section]<\/p>\n","protected":false},"author":270,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"page-templates\/template-blog.php","meta":{"_acf_changed":false,"footnotes":""},"class_list":["post-117036","page","type-page","status-publish","hentry"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.genesys.com\/it-it\/wp-json\/wp\/v2\/pages\/117036","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.genesys.com\/it-it\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.genesys.com\/it-it\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.genesys.com\/it-it\/wp-json\/wp\/v2\/users\/270"}],"replies":[{"embeddable":true,"href":"https:\/\/www.genesys.com\/it-it\/wp-json\/wp\/v2\/comments?post=117036"}],"version-history":[{"count":15,"href":"https:\/\/www.genesys.com\/it-it\/wp-json\/wp\/v2\/pages\/117036\/revisions"}],"predecessor-version":[{"id":546502,"href":"https:\/\/www.genesys.com\/it-it\/wp-json\/wp\/v2\/pages\/117036\/revisions\/546502"}],"wp:attachment":[{"href":"https:\/\/www.genesys.com\/it-it\/wp-json\/wp\/v2\/media?parent=117036"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}