{"id":647178,"date":"2026-09-02T05:11:20","date_gmt":"2026-09-02T12:11:20","guid":{"rendered":"https:\/\/www.genesys.com\/resources\/winning-in-the-agentic-era"},"modified":"2026-10-19T04:43:00","modified_gmt":"2026-10-19T11:43:00","slug":"winning-in-the-agentic-era","status":"publish","type":"resources","link":"https:\/\/www.genesys.com\/fr-fr\/resources\/winning-in-the-agentic-era","title":{"rendered":"Livre blanc : Prendre l&rsquo;avantage \u00e0 l&rsquo;\u00e8re agentique"},"content":{"rendered":"<div class=\"wpb-content-wrapper\"><p>[vc_section sec_modern_width=\u00a0\u00bbenable\u00a0\u00bb background_color=\u00a0\u00bbbgc-lgray\u00a0\u00bb flair=\u00a0\u00bb%5B%7B%22flair_type%22%3A%22f_type_image%22%7D%5D\u00a0\u00bb el_class=\u00a0\u00bbcustom-template resource-template resource-ungated-page hero-triggered\u00a0\u00bb][vc_row][vc_column width=\u00a0\u00bb5\/6&Prime; offset=\u00a0\u00bbvc_col-xs-offset-1 vc_col-xs-10&Prime;][vc_column_text css=\u00a0\u00bb\u00a0\u00bb]<\/p>\n<h1 style=\"text-align: center;\">Comment prendre l\u2019avantage \u00e0 l\u2019\u00e8re agentique<\/h1>\n<p class=\"p1\" style=\"text-align: center;\">Aujourd\u2019hui, chaque entreprise est jug\u00e9e \u00e0 l\u2019aune des meilleures exp\u00e9riences qu\u2019un client ait jamais v\u00e9cues. Pourtant, multiplier les initiatives d\u2019IA sans les orchestrer ne fera que complexifier l\u2019existant, sans transformer r\u00e9ellement l\u2019exp\u00e9rience. L\u2019enjeu se situe ailleurs\u00a0: dans l\u2019orchestration agentique. C\u2019est elle qui d\u00e9partagera les leaders des suiveurs de l\u2019exp\u00e9rience client au cours de la prochaine d\u00e9cennie. Pour prendre un bon d\u00e9part, nul besoin d\u2019un programme de transformation sur cinq\u00a0ans. Une exp\u00e9rience \u00e0 fort impact suffit pour enclencher la dynamique.<\/p>\n<p>[\/vc_column_text]<div class=\"btn-container justify-content-lg-center justify-content-center vc_custom_1792410139646\"><a role=\"button\"  class=\"btn btn-primary\" href=\"https:\/\/brand.genesys.com\/asset\/5a0cdc69-f9a8-4448-9b8d-2c2bb2dc9eb2\/XPR-26-White-Paper-Design-Short-Version-Winning-in-the-Agentic-Era-EN-2026-01-09_fr-FR.pdf\" target=\"_blank\" rel=\"\">T\u00e9l\u00e9charger le livre blanc<\/a><\/div>[\/vc_column][\/vc_row][\/vc_section][vc_section flair=\u00a0\u00bb%5B%7B%22flair_type%22%3A%22f_type_image%22%7D%5D\u00a0\u00bb el_id=\u00a0\u00bbresources-media\u00a0\u00bb el_class=\u00a0\u00bbsingle-media-container media-section ungated-page has-media\u00a0\u00bb][vc_row][vc_column][vc_raw_html css=\u00a0\u00bb\u00a0\u00bb]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[\/vc_raw_html][\/vc_column][\/vc_row][\/vc_section][vc_section background_color=\u00a0\u00bbbgc-lgray\u00a0\u00bb flair=\u00a0\u00bb%5B%7B%22hide_mobile%22%3A%22yes%22%7D%5D\u00a0\u00bb][vc_row][vc_column]<div class=\"related-posts-container next-steps-module w-100\"><div class=\"inner-container scrollable-row-container\"><div class=\"row align-items-stretch gutter-small col-count-3 scrollable-row\"><div class=\"col-md-4 vertical-cards grid-item card-col item-image grid_type-resources\"><a class=\"card w-100 h-100 bgc-lgray component vertical text-start thumbnail chevron-only\" href=\"https:\/\/www.genesys.com\/fr-fr\/resources\/state-of-cx\"><div class=\"thumbnail-col thubmnail\"><img decoding=\"async\" src=\"https:\/\/www.genesys.com\/media\/FR-SoCX-26-Cover.png\" height=\"800\" width=\"1330\" alt=\"Rapport \u00c9tat des lieux de l\u2019exp\u00e9rience client 2026 : anatomie de l\u2019exp\u00e9rience client \u00e0 l\u2019\u00e8re de l'ia agentique\"><\/div><div class=\"card-body text-col\"><p class=\"assettag\">Livre blanc<\/p><h3 class=\"item-title h6\">Rapport \u00c9tat des lieux de l'exp\u00e9rience client<\/h3><\/div><div class=\"card-footer text-end\"><div class=\"justify-content-end btn-container\"><div class=\"btn chevron small only btn-secondary\"><\/div><\/div><\/div><\/a><\/div><div class=\"col-md-4 vertical-cards grid-item card-col item-image grid_type-resources\"><a class=\"card w-100 h-100 bgc-lgray component vertical text-start thumbnail chevron-only\" href=\"https:\/\/www.genesys.com\/fr-fr\/resources\/the-cx-playbook-for-the-agentic-era\"><div class=\"thumbnail-col thubmnail\"><img decoding=\"async\" src=\"https:\/\/www.genesys.com\/media\/FR-FR_820x464-Resource-Thumbnail-The-CX-Playbook-for-the-Agenctic-Era.jpg\" height=\"464\" width=\"820\" alt=\"Fr fr 820x464 resource thumbnail the cx playbook for the agenctic era\"><\/div><div class=\"card-body text-col\"><p class=\"assettag\">Guide pratique<\/p><h3 class=\"item-title h6\">Le playbook CX pour l\u2019\u00e8re agentique<\/h3><\/div><div class=\"card-footer text-end\"><div class=\"justify-content-end btn-container\"><div class=\"btn chevron small only btn-secondary\"><\/div><\/div><\/div><\/a><\/div><div class=\"col-md-4 vertical-cards grid-item card-col item-image grid_type-resources\"><a class=\"card w-100 h-100 bgc-lgray component vertical text-start thumbnail chevron-only\" href=\"https:\/\/www.genesys.com\/resources\/2026-genesys-sustainability-report\"><div class=\"thumbnail-col thubmnail\"><img decoding=\"async\" src=\"https:\/\/www.genesys.com\/media\/Web824x528-Resource-Thumbnail.png\" height=\"1025\" width=\"1600\" alt=\"Sustainable growth in the age of ai starts with empathy\"><\/div><div class=\"card-body text-col\"><h3 class=\"item-title h6\">2026 Genesys Sustainability Report<\/h3><\/div><div class=\"card-footer text-end\"><div class=\"justify-content-end btn-container\"><div class=\"btn chevron small only btn-secondary\"><\/div><\/div><\/div><\/a><\/div><\/div><\/div><\/div>[\/vc_column][\/vc_row][\/vc_section]<\/p>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>[vc_section sec_modern_width=\u00a0\u00bbenable\u00a0\u00bb background_color=\u00a0\u00bbbgc-lgray\u00a0\u00bb flair=\u00a0\u00bb%5B%7B%22flair_type%22%3A%22f_type_image%22%7D%5D\u00a0\u00bb el_class=\u00a0\u00bbcustom-template resource-template resource-ungated-page hero-triggered\u00a0\u00bb][vc_row][vc_column width=\u00a0\u00bb5\/6&Prime; offset=\u00a0\u00bbvc_col-xs-offset-1 vc_col-xs-10&Prime;][vc_column_text css=\u00a0\u00bb\u00a0\u00bb] Comment prendre l\u2019avantage \u00e0 l\u2019\u00e8re agentique Aujourd\u2019hui, chaque entreprise est jug\u00e9e \u00e0 l\u2019aune des meilleures exp\u00e9riences qu\u2019un client ait jamais v\u00e9cues. Pourtant, multiplier les initiatives d\u2019IA sans les orchestrer ne fera que complexifier l\u2019existant, sans transformer r\u00e9ellement l\u2019exp\u00e9rience. L\u2019enjeu se situe ailleurs\u00a0: dans [&hellip;]<\/p>\n","protected":false},"author":949,"featured_media":638926,"template":"","tax_priority":[54],"tax_contenttheme":[14894],"tax_bundle":[],"tax_contenttheme2":[16127,16157],"tax_capability_sitewide":[16202],"tax_products_programs":[16482,17540],"tax_buying_job":[16625],"tax_buyer_persona":[16888],"tax_sector":[16925,16978,17016,17033,16957,18513],"tax_segment":[17081,17099,17134],"class_list":["post-647178","resources","type-resources","status-publish","has-post-thumbnail","hentry","tax_priority-54","tax_contenttheme-level-up-your-technology-fr-fr","tax_contenttheme2-improve-customer-experience-fr-fr","tax_contenttheme2-improve-employee-experience-fr-fr","tax_capability_sitewide-ai-and-automation-fr-fr","tax_products_programs-genesys-ai-fr-fr","tax_products_programs-genesys-cloud-cx-fr-fr","tax_buying_job-job-1-problem-identification-fr-fr","tax_buyer_persona-business-fr-fr","tax_sector-financial-fr-fr","tax_sector-industrial-fr-fr","tax_sector-public-fr-fr","tax_sector-retail-fr-fr","tax_sector-healthcare-fr-fr","tax_sector-technologies","tax_segment-enterprise-fr-fr","tax_segment-midsized-fr-fr","tax_segment-smb-fr-fr","tax_content_type-white-paper-fr-fr"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.genesys.com\/fr-fr\/wp-json\/wp\/v2\/resources\/647178","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.genesys.com\/fr-fr\/wp-json\/wp\/v2\/resources"}],"about":[{"href":"https:\/\/www.genesys.com\/fr-fr\/wp-json\/wp\/v2\/types\/resources"}],"author":[{"embeddable":true,"href":"https:\/\/www.genesys.com\/fr-fr\/wp-json\/wp\/v2\/users\/949"}],"version-history":[{"count":5,"href":"https:\/\/www.genesys.com\/fr-fr\/wp-json\/wp\/v2\/resources\/647178\/revisions"}],"predecessor-version":[{"id":649373,"href":"https:\/\/www.genesys.com\/fr-fr\/wp-json\/wp\/v2\/resources\/647178\/revisions\/649373"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.genesys.com\/fr-fr\/wp-json\/wp\/v2\/media\/638926"}],"wp:attachment":[{"href":"https:\/\/www.genesys.com\/fr-fr\/wp-json\/wp\/v2\/media?parent=647178"}],"wp:term":[{"taxonomy":"tax_priority","embeddable":true,"href":"https:\/\/www.genesys.com\/fr-fr\/wp-json\/wp\/v2\/tax_priority?post=647178"},{"taxonomy":"tax_contenttheme","embeddable":true,"href":"https:\/\/www.genesys.com\/fr-fr\/wp-json\/wp\/v2\/tax_contenttheme?post=647178"},{"taxonomy":"tax_bundle","embeddable":true,"href":"https:\/\/www.genesys.com\/fr-fr\/wp-json\/wp\/v2\/tax_bundle?post=647178"},{"taxonomy":"tax_contenttheme2","embeddable":true,"href":"https:\/\/www.genesys.com\/fr-fr\/wp-json\/wp\/v2\/tax_contenttheme2?post=647178"},{"taxonomy":"tax_capability_sitewide","embeddable":true,"href":"https:\/\/www.genesys.com\/fr-fr\/wp-json\/wp\/v2\/tax_capability_sitewide?post=647178"},{"taxonomy":"tax_products_programs","embeddable":true,"href":"https:\/\/www.genesys.com\/fr-fr\/wp-json\/wp\/v2\/tax_products_programs?post=647178"},{"taxonomy":"tax_buying_job","embeddable":true,"href":"https:\/\/www.genesys.com\/fr-fr\/wp-json\/wp\/v2\/tax_buying_job?post=647178"},{"taxonomy":"tax_buyer_persona","embeddable":true,"href":"https:\/\/www.genesys.com\/fr-fr\/wp-json\/wp\/v2\/tax_buyer_persona?post=647178"},{"taxonomy":"tax_sector","embeddable":true,"href":"https:\/\/www.genesys.com\/fr-fr\/wp-json\/wp\/v2\/tax_sector?post=647178"},{"taxonomy":"tax_segment","embeddable":true,"href":"https:\/\/www.genesys.com\/fr-fr\/wp-json\/wp\/v2\/tax_segment?post=647178"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}