{"id":604980,"date":"2025-11-20T01:08:43","date_gmt":"2025-11-20T09:08:43","guid":{"rendered":"https:\/\/www.genesys.com\/?page_id=604980"},"modified":"2025-11-20T01:09:06","modified_gmt":"2025-11-20T09:09:06","slug":"digital-customer-experience","status":"publish","type":"page","link":"https:\/\/www.genesys.com\/fr-fr\/digital-customer-experience","title":{"rendered":"Exp\u00e9rience client digitale"},"content":{"rendered":"<div class=\"wpb-content-wrapper\"><p>[vc_section background_color=\u00a0\u00bbbgc-lgray\u00a0\u00bb flair=\u00a0\u00bb%5B%7B%22flair_type%22%3A%22f_type_image%22%2C%22hide_mobile%22%3A%22yes%22%7D%5D\u00a0\u00bb][vc_row equal_height=\u00a0\u00bbyes\u00a0\u00bb content_placement=\u00a0\u00bbmiddle\u00a0\u00bb][vc_column width=\u00a0\u00bb5\/12&Prime;][vc_column_text css=\u00a0\u00bb\u00a0\u00bb]<\/p>\n<h1>L&rsquo;exp\u00e9rience client digitale r\u00e9volutionne la CX<\/h1>\n<p>[\/vc_column_text][\/vc_column][vc_column width=\u00a0\u00bb1\/2&Prime; offset=\u00a0\u00bbvc_col-sm-offset-1&Prime;][vc_single_image image=\u00a0\u00bb600151&Prime; css=\u00a0\u00bb\u00a0\u00bb rounded_corners=\u00a0\u00bbrounded-lg\u00a0\u00bb][\/vc_column][\/vc_row][\/vc_section][vc_section][vc_row][vc_column c_sticky=\u00a0\u00bbyes\u00a0\u00bb width=\u00a0\u00bb1\/4&Prime; el_class=\u00a0\u00bbpillar-nav\u00a0\u00bb offset=\u00a0\u00bbvc_hidden-xs\u00a0\u00bb][vc_row_inner el_class=\u00a0\u00bbmx-0&Prime;][vc_column_inner el_class=\u00a0\u00bbpillar-nav-list px-0&Prime;][vc_column_text css=\u00a0\u00bb\u00a0\u00bb el_class=\u00a0\u00bbnav-list-container\u00a0\u00bb]<\/p>\n<ul class=\"nav-list pillar-nav-list\">\n<li class=\"nav-item-wrapper\" data-group=\"0\"><a class=\"nav-item nav-main\" href=\"#main-0\">Introduction<\/a><\/li>\n<li class=\"nav-item-wrapper\" data-group=\"1\"><a class=\"nav-item nav-main\" href=\"#main-1\">Qu&rsquo;est-ce que l&rsquo;exp\u00e9rience client\u00a0(CX) digitale\u00a0?<\/a><\/li>\n<li class=\"nav-item-wrapper\" data-group=\"2\"><a class=\"nav-item nav-main\" href=\"#main-2\">CX digitale vs CX traditionnelle<\/a><\/li>\n<li class=\"nav-item-wrapper\" data-group=\"3\"><a class=\"nav-item nav-main\" href=\"#main-3\">Crit\u00e8res cl\u00e9s d&rsquo;une strat\u00e9gie\u00a0CX digitale r\u00e9ussie<\/a><\/li>\n<li class=\"nav-item-wrapper\" data-group=\"4\"><a class=\"nav-item nav-main\" href=\"#main-4\">Tout sur le parcours client digital<\/a><\/li>\n<li class=\"nav-item-wrapper\" data-group=\"5\"><a class=\"nav-item nav-main\" href=\"#main-5\">Les technologies qui transforment la CX digitale<\/a><\/li>\n<li class=\"nav-item-wrapper\" data-group=\"6\"><a class=\"nav-item nav-main\" href=\"#main-6\">Partir sur de bonnes bases<\/a><\/li>\n<li class=\"nav-item-wrapper\" data-group=\"7\"><a class=\"nav-item nav-main\" href=\"#main-7\">Guide \u00e9tape par \u00e9tape de l&rsquo;impl\u00e9mentation<\/a><\/li>\n<li class=\"nav-item-wrapper\" data-group=\"8\"><a class=\"nav-item nav-main\" href=\"#main-8\">\u00c9valuer la r\u00e9ussite de votre strat\u00e9gie\u00a0CX digitale<\/a><\/li>\n<li class=\"nav-item-wrapper\" data-group=\"9\"><a class=\"nav-item nav-main\" href=\"#main-9\">Conclusion<\/a><\/li>\n<li class=\"nav-item-wrapper\" data-group=\"10\"><a class=\"nav-item nav-main\" href=\"#main-10\">Foire aux questions<\/a><\/li>\n<\/ul>\n<p>[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][\/vc_column][vc_column width=\u00a0\u00bb1\/2&Prime; offset=\u00a0\u00bbvc_col-lg-offset-0 vc_col-md-offset-0 vc_col-sm-offset-0&Prime; el_class=\u00a0\u00bbpillar-content\u00a0\u00bb][vc_row_inner el_id=\u00a0\u00bbmain-0&Prime;][vc_column_inner][vc_column_text css=\u00a0\u00bb\u00a0\u00bb]<\/p>\n<p class=\"eyebrow\">Introduction<\/p>\n<h2 class=\"mt-0\">Introduction<\/h2>\n<p>Les attentes des clients sont plus \u00e9lev\u00e9es que jamais. En effet, ceux-ci exigent de recevoir des interactions rapides, fluides et personnalis\u00e9es peu importe les canaux qu&rsquo;ils utilisent. C&rsquo;est ce ph\u00e9nom\u00e8ne qui a donn\u00e9 naissance \u00e0 l&rsquo;exp\u00e9rience client\u00a0(CX) digitale.<\/p>\n<p>Dans cette approche, il ne suffit pas d&rsquo;ajouter de nouveaux canaux\u00a0: il faut enti\u00e8rement repenser l&rsquo;engagement, le service et les relations clients pour l&rsquo;\u00e8re du digital. Donner la priorit\u00e9 au service client digital en cr\u00e9ant des interactions sans effort et connect\u00e9es, c&rsquo;est offrir un avantage comp\u00e9titif \u00e0 votre entreprise, qui booste ainsi la fid\u00e9lit\u00e9 client et les r\u00e9sultats m\u00e9tiers.[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][vc_row_inner el_id=\u00a0\u00bbmain-1&Prime;][vc_column_inner][vc_column_text css=\u00a0\u00bb\u00a0\u00bb]<\/p>\n<p class=\"eyebrow\">Qu&rsquo;est-ce que l&rsquo;exp\u00e9rience client\u00a0(CX) digitale\u00a0?<\/p>\n<h2>Comprendre l&rsquo;exp\u00e9rience client\u00a0(CX) digitale<\/h2>\n<h3>La CX digitale aujourd&rsquo;hui<\/h3>\n<p>L&rsquo;exp\u00e9rience client digitale d\u00e9signe la somme de toutes les interactions d&rsquo;un client avec votre marque sur les canaux digitaux (sites web, applications mobiles, chatbots, e\u2011mails, r\u00e9seaux sociaux et bien plus encore). Chaque clic, tap ou conversation d\u00e9finit la fa\u00e7on dont les clients per\u00e7oivent votre entreprise. Avec une bonne strat\u00e9gie d&rsquo;exp\u00e9rience client digitale, tous ces points de contact sont coh\u00e9rents, intuitifs et align\u00e9s sur les besoins des clients.<\/p>\n<h3>La CX digitale est le nouvel imp\u00e9ratif de l&rsquo;entreprise<\/h3>\n<p>Les clients exigent de pouvoir s&rsquo;engager facilement avec votre entreprise sur le canal de leur choix. Ils s&rsquo;attendent \u00e0 disposer d&rsquo;options en self\u2011service, d&rsquo;une assistance en temps r\u00e9el et d&rsquo;exp\u00e9riences personnalis\u00e9es. Les entreprises qui ne r\u00e9pondent pas \u00e0 ces attentes risquent de perdre des clients, qui iront chercher leur bonheur ailleurs.<\/p>\n<p>Ce n&rsquo;est pas tout\u00a0: des \u00e9tudes ont \u00e9galement r\u00e9v\u00e9l\u00e9 qu&rsquo;offrir une exp\u00e9rience digitale positive augmentait consid\u00e9rablement la satisfaction et la fid\u00e9lit\u00e9 client. Proposer une exp\u00e9rience digitale de qualit\u00e9 n&rsquo;est donc pas seulement une option de service\u00a0: c&rsquo;est un v\u00e9ritable moteur de croissance.[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][vc_column_text ct_style=\u00a0\u00bbstat\u00a0\u00bb css=\u00a0\u00bb\u00a0\u00bb ct_stat_link=\u00a0\u00bburl:%2Ffr-fr%2Fresources%2Fstate-of-cx\u00a0\u00bb]<\/p>\n<p class=\"text-60\">Un consommateur sur quatre<\/p>\n<p>a utilis\u00e9 un chatbot ou un agent virtuel l&rsquo;ann\u00e9e pass\u00e9e<br \/>\n\u00ab\u00a0\u00c9tat des lieux de l&rsquo;exp\u00e9rience client\u00a0\u00bb, Genesys, 2025[\/vc_column_text][vc_row_inner el_id=\u00a0\u00bbmain-2&Prime;][vc_column_inner][vc_column_text css=\u00a0\u00bb\u00a0\u00bb]<\/p>\n<p class=\"eyebrow\">CX digitale vs CX traditionnelle<\/p>\n<h2>CX digitale vs exp\u00e9rience client traditionnelle<\/h2>\n<h3>Les principales diff\u00e9rences<\/h3>\n<p>L&rsquo;exp\u00e9rience client traditionnelle reposait fortement sur les interactions en personne et l&rsquo;assistance t\u00e9l\u00e9phonique. Bien que ces approches aient \u00e9t\u00e9 efficaces \u00e0 leur \u00e9poque, elles ne font plus le poids face \u00e0 la vitesse et \u00e0 l&rsquo;\u00e9chelle des canaux digitaux.<\/p>\n<p>La CX digitale permet aux clients d&rsquo;interagir selon leurs conditions et sur le canal de leur choix (chat en direct, applications mobiles, messagerie, r\u00e9seaux sociaux, etc.). C&rsquo;est la flexibilit\u00e9 qui fait la force de cette approche\u00a0: les clients peuvent changer de canal d&rsquo;interaction \u00e0 leur guise, en toute fluidit\u00e9 et sans se r\u00e9p\u00e9ter.<\/p>\n<h3>Exemples du passage \u00e0 la CX digitale<\/h3>\n<p>Imaginons qu&rsquo;un client souhaite obtenir le statut de sa commande. Autrefois, il aurait d\u00fb appeler une ligne d&rsquo;assistance. Aujourd&rsquo;hui, ils peut consulter les informations de suivi directement sur l&rsquo;application mobile, poser des questions \u00e0 un chatbot ou dialoguer avec un agent via un chat.<\/p>\n<p>Prenons maintenant l&rsquo;exemple de l&rsquo;onboarding digital du nouveau client d&rsquo;une banque. Au lieu de se rendre en agence, il lui est d\u00e9sormais possible d&rsquo;ouvrir un compte en ligne en seulement quelques\u00a0minutes. Ces deux exemples montrent bien comment les interactions digitales facilitent la vie des clients et acc\u00e9l\u00e8rent la prestation de services.[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][vc_row_inner el_id=\u00a0\u00bbmain-3&Prime;][vc_column_inner][vc_column_text css=\u00a0\u00bb\u00a0\u00bb]<\/p>\n<p class=\"eyebrow\">Crit\u00e8res cl\u00e9s d&rsquo;une strat\u00e9gie\u00a0CX digitale r\u00e9ussie<\/p>\n<h2>Crit\u00e8res cl\u00e9s d&rsquo;une strat\u00e9gie\u00a0CX digitale r\u00e9ussie<\/h2>\n<h3>Les indispensables de l&rsquo;engagement omnicanal<\/h3>\n<p>On parle d&rsquo;engagement omnicanal lorsque les clients peuvent entamer une conversation dans un canal et la poursuivre dans un autre sans interruption (par exemple, un client commence par interagir avec un chatbot sur un site web puis passe \u00e0 un agent en direct par SMS). Le ma\u00eetre-mot\u00a0: coh\u00e9rence. Les clients doivent avoir l&rsquo;impression de s&rsquo;engager avec une marque unifi\u00e9e\u00a0\u2013 quel que soit le canal.<\/p>\n<h3>Personnalisation et insights clients<\/h3>\n<p>La personnalisation ne peut plus \u00eatre consid\u00e9r\u00e9e comme facultative. En utilisant des donn\u00e9es et des analyses clients, les entreprises peuvent adapter les exp\u00e9riences aux pr\u00e9f\u00e9rences de chacun. Elles renforcent ainsi l&rsquo;engagement client en proposant des interactions personnalis\u00e9es telles que des recommandations de produits ou une assistance proactive. En exploitant les informations tir\u00e9es de chaque point de contact digital, les entreprises peuvent anticiper les besoins clients et fournir un service plus impactant.[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][vc_row_inner el_id=\u00a0\u00bbmain-4&Prime;][vc_column_inner][vc_column_text css=\u00a0\u00bb\u00a0\u00bb]<\/p>\n<p class=\"eyebrow\">Tout sur le parcours client digital<\/p>\n<h2>Tout sur le parcours client digital<\/h2>\n<h3>Mapper chaque \u00e9tape du parcours digital<\/h3>\n<p>En r\u00e8gle g\u00e9n\u00e9rale, le parcours digital d&rsquo;un client comprend la d\u00e9couverte de la marque, l&rsquo;\u00e9tude de ses produits ou services, l&rsquo;achat, le service apr\u00e8s-vente et la fid\u00e9lisation. At each stage, digital interactions guide decision-making. For example:<\/p>\n<ul>\n<li>D\u00e9couverte\u00a0\u2013 Le client trouve votre marque sur les r\u00e9seaux sociaux ou par recherche web<\/li>\n<li>\u00c9tude des produits ou services\u00a0\u2013 Le client visite votre site web, compare les options de service et lit des avis<\/li>\n<li>Achat\u00a0\u2013 Le client effectue la transaction en ligne ou dans une application<\/li>\n<li>Service\u00a0\u2013 Le client demande de l&rsquo;aide via un chatbot, une FAQ ou un chat en direct<\/li>\n<li>Fid\u00e9lisation\u00a0\u2013 Le client fait de nouveau appel \u00e0 votre marque, encourag\u00e9 par l&rsquo;engagement personnalis\u00e9<\/li>\n<\/ul>\n<h3>Points de contact cl\u00e9s de l&rsquo;exp\u00e9rience digitale<\/h3>\n<p>Parmi les points de contact digitaux cl\u00e9s, on compte les sites web, les applications mobiles, les e\u2011mails, les r\u00e9seaux sociaux, les chatbots, les applications de messagerie et les communaut\u00e9s en ligne. Chaque point de contact contribue \u00e0 l&rsquo;exp\u00e9rience de marque de vos clients. Les optimiser contribue \u00e0 offrir un parcours coh\u00e9rent et transparent aux clients.[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][vc_column_text ct_style=\u00a0\u00bbstat\u00a0\u00bb css=\u00a0\u00bb\u00a0\u00bb ct_stat_link=\u00a0\u00bburl:%2Ffr-fr%2Fresources%2Fstate-of-cx\u00a0\u00bb]<\/p>\n<p class=\"text-60\">40\u00a0%<\/p>\n<p>des consommateurs interrog\u00e9s s&rsquo;estiment \u00ab\u00a0tr\u00e8s m\u00e9contents\u00a0\u00bb lorsque le passage d&rsquo;un chatbot \u00e0 un agent n&rsquo;est pas fluide<\/p>\n<p>\u00ab\u00a0\u00c9tat des lieux de l&rsquo;exp\u00e9rience client\u00a0\u00bb, Genesys, 2025[\/vc_column_text][vc_row_inner el_id=\u00a0\u00bbmain-5&Prime;][vc_column_inner][vc_column_text css=\u00a0\u00bb\u00a0\u00bb]<\/p>\n<p class=\"eyebrow\">Les technologies qui transforment la CX digitale<\/p>\n<h2>Les technologies qui transforment la CX digitale<\/h2>\n<h3>R\u00f4le de l&rsquo;IA, des chatbots et de l&rsquo;automatisation<\/h3>\n<p>L&rsquo;IA se trouve au centre de l&rsquo;exp\u00e9rience client digitale. Les chatbots pilot\u00e9s par\u00a0IA g\u00e8rent les demandes de routine et fournissent des r\u00e9ponses instantan\u00e9es qui permettent aux agents de se consacrer \u00e0 des probl\u00e8mes plus complexes. L&rsquo;automatisation simplifie les t\u00e2ches r\u00e9p\u00e9titives telles que le suivi des commandes ou la planification de rendez-vous. Ensemble, l&rsquo;IA et l&rsquo;automatisation am\u00e9liorent l&rsquo;efficacit\u00e9 du service et \u00e9liminent les points de friction.<\/p>\n<h3>L&rsquo;analytique et les donn\u00e9es au service d&rsquo;une CX optimis\u00e9e<\/h3>\n<p>L&rsquo;analytique transforme les donn\u00e9es des clients en leviers d&rsquo;action. En observant les comportements clients sur les canaux digitaux, vous identifiez les \u00e9ventuelles difficult\u00e9s, optimisez le parcours et mesurez les performances. L&rsquo;analyse pr\u00e9dictive pilot\u00e9e par machine learning aide notamment \u00e0 anticiper les besoins des clients et \u00e0 fournir un engagement proactif qui renforce la fid\u00e9lit\u00e9.[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][vc_row_inner el_id=\u00a0\u00bbmain-6&Prime;][vc_column_inner][vc_column_text css=\u00a0\u00bb\u00a0\u00bb]<\/p>\n<p class=\"eyebrow\">Partir sur de bonnes bases<\/p>\n<h2>Guide du d\u00e9butant\u00a0\u2013 Premiers pas dans l&rsquo;exp\u00e9rience client digitale<\/h2>\n<h3>Les essentiels du d\u00e9butant\u00a0\u2013 Outils, comp\u00e9tences et ressources<\/h3>\n<p>Pour commencer \u00e0 d\u00e9velopper votre CX digitale, vous devez disposer d&rsquo;un socle solide de technologies et de comp\u00e9tences. Cela inclut des outils comme une plateforme d&rsquo;engagement client, un syst\u00e8me\u00a0CRM et des outils d&rsquo;analyse. En termes de comp\u00e9tences, vos collaborateurs doivent \u00eatre form\u00e9s en communication digitale, analytique et service empathique. Enfin, certaines ressources peuvent vous aider \u00e0 d\u00e9marrer plus efficacement, telles que des programmes de formation ou encore l&rsquo;accompagnement d&rsquo;un partenaire technologique.<\/p>\n<h3>Choisir les bonnes plateformes et les bons canaux<\/h3>\n<p>Pour commencer \u00e0 d\u00e9velopper votre CX digitale, vous devez disposer d&rsquo;un socle solide de technologies et de comp\u00e9tences. Cela inclut des outils comme une plateforme d&rsquo;engagement client, un syst\u00e8me\u00a0CRM et des outils d&rsquo;analyse. En termes de comp\u00e9tences, vos collaborateurs doivent \u00eatre form\u00e9s en communication digitale, analytique et service empathique. Enfin, certaines ressources peuvent vous aider \u00e0 d\u00e9marrer plus efficacement, telles que des programmes de formation ou encore l&rsquo;accompagnement d&rsquo;un partenaire technologique.[\/vc_column_text][vc_column_text ct_style=\u00a0\u00bbstat\u00a0\u00bb css=\u00a0\u00bb\u00a0\u00bb ct_stat_link=\u00a0\u00bburl:%2Ffr-fr%2Fresources%2Fstate-of-cx\u00a0\u00bb]<\/p>\n<p class=\"text-60\">97\u00a0%<\/p>\n<p>des consommateurs interrog\u00e9s disent qu&rsquo;il est important de pouvoir passer d&rsquo;un canal \u00e0 l&rsquo;autre tout en maintenant le contexte<\/p>\n<p>\u00ab\u00a0\u00c9tat des lieux de l&rsquo;exp\u00e9rience client\u00a0\u00bb, Genesys, 2025[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][vc_row_inner el_id=\u00a0\u00bbmain-7&Prime;][vc_column_inner][vc_column_text css=\u00a0\u00bb\u00a0\u00bb]<\/p>\n<p class=\"eyebrow\">Guide \u00e9tape par \u00e9tape de l&rsquo;impl\u00e9mentation<\/p>\n<h2>Guide \u00e9tape par \u00e9tape de l&rsquo;impl\u00e9mentation d&rsquo;une strat\u00e9gie\u00a0CX digitale<\/h2>\n<h3>\u00c9tape\u00a01\u00a0\u2013 \u00c9valuez l&rsquo;\u00e9tat de votre exp\u00e9rience client<\/h3>\n<p>Commencez par obtenir une vue claire de votre parcours client existant. D\u00e9terminez vos lacunes en mati\u00e8re de praticit\u00e9, de rapidit\u00e9 ou de personnalisation des interactions num\u00e9riques.<\/p>\n<h3>\u00c9tape\u00a02\u00a0\u2013 Identifiez des points de contact digitaux cl\u00e9s<\/h3>\n<p>Priorisez les points de contact \u00e0 plus fort impact sur vos clients, tels que les portails en self-service, le chat en direct ou les applications mobiles. Concentrez-vous sur les domaines o\u00f9 l&rsquo;exp\u00e9rience client digitale acc\u00e9l\u00e8re la r\u00e9solution de probl\u00e8mes.<\/p>\n<h3>\u00c9tape\u00a03\u00a0\u2013 Int\u00e9grez les nouvelles technologies et formez vos \u00e9quipes \u00e0 leur utilisation<\/h3>\n<p>Optez pour les technologies qui pilotent l&rsquo;engagement omnicanal, l&rsquo;analytique et l&rsquo;automatisation. Ensuite, formez vos collaborateurs \u00e0 utiliser ces outils efficacement en veillant \u00e0 la coh\u00e9rence de chaque interaction client.<\/p>\n<h3>\u00c9tape\u00a04\u00a0\u2013 Optimisez en continu en fonction du feedback<\/h3>\n<p>Les besoins des clients \u00e9voluent. Utilisez les enqu\u00eates, l&rsquo;analyse et le social listening pour recueillir leur feedback. Testez et perfectionnez continuellement les points de contact digitaux pour am\u00e9liorer l&rsquo;engagement et la satisfaction client.[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][vc_row_inner el_id=\u00a0\u00bbmain-8&Prime;][vc_column_inner][vc_column_text css=\u00a0\u00bb\u00a0\u00bb]<\/p>\n<p class=\"eyebrow\">\u00c9valuer la r\u00e9ussite de votre strat\u00e9gie\u00a0CX digitale<\/p>\n<h2>\u00c9valuer la r\u00e9ussite de votre strat\u00e9gie\u00a0CX digitale<\/h2>\n<h3>M\u00e9triques, KPI et m\u00e9thodes de suivi des performances\u00a0CX<\/h3>\n<p>Pour mesurer votre CX digitale, vous devez fixer et suivre des indicateurs cl\u00e9s de performance\u00a0(KPI) tels que le score de satisfaction client\u00a0(CSAT), le Net Promoter Score\u00a0(NPS), la r\u00e9solution du premier contact\u00a0(FCR) et le temps de r\u00e9ponse moyen\u00a0(ART). Les m\u00e9triques des canaux digitaux (engagement sur le site web, utilisation des applications, taux de r\u00e9solution par les chatbots, etc.) vous donnent un aper\u00e7u de l&rsquo;efficacit\u00e9 de votre CX. En conjuguant ces mesures quantitatives au feedback qualitatif, vous obtenez une vue compl\u00e8te de vos performances.[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][vc_row_inner el_id=\u00a0\u00bbmain-9&Prime;][vc_column_inner][vc_column_text css=\u00a0\u00bb\u00a0\u00bb]<\/p>\n<p class=\"eyebrow\">Conclusion<\/p>\n<h2>Conclusion<\/h2>\n<p>L&rsquo;exp\u00e9rience digitale est le nouvel imp\u00e9ratif du service client. Elle est devenue un v\u00e9ritable levier de comp\u00e9titivit\u00e9 pour l&rsquo;entreprise car elle renforce la fid\u00e9lit\u00e9, l&rsquo;engagement et la croissance. En investissant dans les canaux digitaux, en exploitant les donn\u00e9es et en utilisant des solutions pilot\u00e9es par l&rsquo;IA, les entreprises peuvent offrir des exp\u00e9riences plus personnelles, sans effort. L&rsquo;avenir de l&rsquo;exp\u00e9rience client est digital\u00a0\u2013 et il commence d\u00e8s aujourd&rsquo;hui.[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][vc_row_inner el_id=\u00a0\u00bbmain-10&Prime;][vc_column_inner][vc_column_text css=\u00a0\u00bb\u00a0\u00bb]<\/p>\n<p class=\"eyebrow\">Foire aux questions<\/p>\n<h2>Foire aux questions sur l&rsquo;exp\u00e9rience client digitale<\/h2>\n<p>[\/vc_column_text]<div class=\"component-accordion-container no-title\" data-display=\"accordion\"><div class=\"component-accordion-content custom-accordion\" data-opened=\"1\"><div class=\"row-100 content-item component-accordion-item\" ><div class=\"title-row\"><h3 class=\"component-accordion-title title h5\">Quel est l'impact de l'exp\u00e9rience client digitale sur la satisfaction et la fid\u00e9lit\u00e9 client ?<\/h3><i class=\"fa-kit ms-auto fa-chevron-down\"><\/i><\/div><div class=\"component-accordion-content content-row\"><div class=\"content-details\"><p>L&rsquo;exp\u00e9rience client\u00a0(CX) digitale am\u00e9liore la satisfaction en acc\u00e9l\u00e9rant, en simplifiant et en personnalisant les interactions. Les clients qui se sentent compris et valoris\u00e9s sont plus susceptibles de rester fid\u00e8les \u00e0 l&rsquo;entreprise.<\/p>\n<\/div><\/div><\/div><div class=\"row-100 content-item component-accordion-item\" ><div class=\"title-row\"><h3 class=\"component-accordion-title title h5\">Quels sont les meilleurs canaux digitaux pour optimiser l'exp\u00e9rience client ?<\/h3><i class=\"fa-kit ms-auto fa-chevron-down\"><\/i><\/div><div class=\"component-accordion-content content-row\"><div class=\"content-details\"><p>Cela d\u00e9pend de vos clients, mais voici quelques exemples des canaux les plus courants\u00a0: les applications mobiles, le chat web, les r\u00e9seaux sociaux, les e\u2011mails et les plateformes de messagerie.<\/p>\n<\/div><\/div><\/div><div class=\"row-100 content-item component-accordion-item\" ><div class=\"title-row\"><h3 class=\"component-accordion-title title h5\">Quels sont les difficult\u00e9s les plus courantes lors de l'impl\u00e9mentation d'une strat\u00e9gie CX digitale ?<\/h3><i class=\"fa-kit ms-auto fa-chevron-down\"><\/i><\/div><div class=\"component-accordion-content content-row\"><div class=\"content-details\"><p>Parmi ces difficult\u00e9s, on peut citer l&rsquo;int\u00e9gration de la technologie aux syst\u00e8mes existants, la gestion s\u00e9curis\u00e9e des donn\u00e9es clients et la formation des \u00e9quipes pour offrir des exp\u00e9riences coh\u00e9rentes sur plusieurs canaux.<\/p>\n<\/div><\/div><\/div><div class=\"row-100 content-item component-accordion-item\" ><div class=\"title-row\"><h3 class=\"component-accordion-title title h5\">Comment une entreprise peut-elle mesurer l'efficacit\u00e9 de son exp\u00e9rience client digitale ?<\/h3><i class=\"fa-kit ms-auto fa-chevron-down\"><\/i><\/div><div class=\"component-accordion-content content-row\"><div class=\"content-details\"><p>Certains KPI (CSAT, NPS, FCR, etc.) et les donn\u00e9es d&rsquo;engagement tir\u00e9es des canaux digitaux permettent d&rsquo;\u00e9valuer l&rsquo;efficacit\u00e9 d&rsquo;une strat\u00e9gie\u00a0CX digitale. Le feedback publi\u00e9 r\u00e9guli\u00e8rement par les clients constitue \u00e9galement une source d&rsquo;information approfondie.<\/p>\n<\/div><\/div><\/div>\n<\/div><\/div>[\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][\/vc_section][vc_section background_color=\u00a0\u00bbbgc-white\u00a0\u00bb flair=\u00a0\u00bb%5B%7B%22flair_type%22%3A%22f_type_image%22%7D%5D\u00a0\u00bb][vc_row r_gutter_size=\u00a0\u00bbgutter-small\u00a0\u00bb equal_height=\u00a0\u00bbyes\u00a0\u00bb][vc_column width=\u00a0\u00bb1\/2&Prime;]<style type='text\/css'>\r .pillar-content > div:first-child .eyebrow { margin-top: 0; } p.eyebrow { margin-top: 2rem; } p.eyebrow + h2 { margin-top: 0; } .wpb_text_column h2 { margin-top: 1.25em; } .wpb_text_column h3 { margin-top: 1em; } .wpb_text_column h4 { margin-top: 1.25em; } .wpb_text_column.stat { margin: 3rem 0 0; } .eyebrow { border-top: 4px solid #ff451a; display: inline-block; padding-top: .5rem; } \/* Nav container *\/ .pillar-nav { position: relative; } .pillar-nav-list { overflow-y: auto; } \/* Sticky \/ hit-bottom states *\/ .pillar-nav-list.sticky-nav { position: fixed; } .pillar-nav-list.hit-bottom { position: absolute; bottom: 0; top: initial !important; } \/* Link styling *\/ .pillar-nav-list .nav-main { color: #0B1228; } .pillar-nav-list .nav-sub { color: #455073; font-size: 0.875rem; } .pillar-nav-list .nav-item { display: block; text-decoration: none; padding-top: 0.25rem; padding-bottom: 0.25rem; } .pillar-nav-list .nav-item:hover { text-decoration: underline; color: #2243A2; } .pillar-nav-list .nav-item:active { color: #172d6c; } \/* Updated: was .nav-list \u2192 now .nav-item-wrapper (each <li>) *\/ .pillar-nav-list .nav-item-wrapper { padding: 0.5rem 1rem; position: relative; margin-bottom: 0; } .pillar-nav-list .nav-item-wrapper.active .nav-item.nav-main { font-weight: 700; } .pillar-nav-list .nav-item-wrapper.active .nav-item.nav-sub { font-weight: 500; } \/* Subnav indentation (if needed) *\/ .pillar-nav-list .nav-list-sub { padding-left: 1rem; } \/* Wrapping UL container (you can keep this for spacing) *\/ .pillar-nav-list .nav-list-container { \/* padding-left: 1.5rem; *\/ } .pillar-nav-list .nav-list-container ul { list-style: none; margin-bottom: 0; } \/* Needed for offset in sticky nav *\/ .pillar-nav-list.sticky-nav .nav-list-container { position: relative; } \/* Background bar behind each nav item *\/ .pillar-nav-list .nav-list-container .nav-item-wrapper::before { content: \" \"; display: block; z-index: 999; height: 100%; left: -1rem; top: 0; position: absolute; width: 4px; background: #f1efea; } \/* Progress bar (active section) *\/ .pillar-nav-list .nav-list-container .nav-item-wrapper.active .progress { display: block; z-index: 999; height: 0; bottom: 0; left: -1.125rem; position: absolute; width: 8px; border-radius: 100px; background: #FF451A; } \/* Miscellaneous content styling *\/ .pillar-content .checklist ul, .pillar-content .checklist li { margin-bottom: 0; } .pillar-content .col-md-12 > .component.card.horizontal .thumbnail-col { background-color: #FFFFFF; } .pillar-content .col-md-12 > .component.card.horizontal .thumbnail-col > img { height: 100% !important; } @media (min-width: 993px) { .pillar-content .col-md-12 > .component.card.horizontal .thumbnail-col { padding-top: 100%; } }\r <\/style>[vc_raw_js]%3Cscript%3EjQuery%28document%29.ready%28function%20%28%24%29%20%7B%0A%20%20var%20section_bounds%20%3D%20%7B%7D%3B%0A%20%20var%20header_height%20%3D%20%24%28%22header%22%29.outerHeight%28%29%3B%0A%0A%20%20if%20%28%24%28%22%23wpadminbar%22%29.length%20%3E%200%29%20%7B%0A%20%20%20%20header_height%20%2B%3D%20%24%28%22%23wpadminbar%22%29.outerHeight%28%29%3B%0A%20%20%7D%0A%0A%20%20function%20get_section_bounds%28%29%20%7B%0A%20%20%20%20if%20%28%24%28%22.pillar-nav%22%29.is%28%22%3Avisible%22%29%29%20%7B%0A%20%20%20%20%20%20%24%28%22.pillar-nav-list%20.nav-item-wrapper%22%29.each%28function%20%28%29%20%7B%0A%20%20%20%20%20%20%20%20var%20group%20%3D%20parseInt%28%24%28this%29.attr%28%22data-group%22%29%29%3B%0A%20%20%20%20%20%20%20%20var%20main%20%3D%20%24%28%22.pillar-content%20%23main-%22%20%2B%20group%29%3B%0A%0A%20%20%20%20%20%20%20%20if%20%28main.length%29%20%7B%0A%20%20%20%20%20%20%20%20%20%20section_bounds%5Bgroup%5D%20%3D%20%7B%0A%20%20%20%20%20%20%20%20%20%20%20%20top%3A%20main.offset%28%29.top%20-%20header_height%20-%2032%2C%0A%20%20%20%20%20%20%20%20%20%20%20%20bottom%3A%0A%20%20%20%20%20%20%20%20%20%20%20%20%20%20group%20%21%3D%3D%20%24%28%22.pillar-nav-list%20.nav-item-wrapper%22%29.length%20-%201%0A%20%20%20%20%20%20%20%20%20%20%20%20%20%20%20%20%3F%20%24%28%22.pillar-content%20%23main-%22%20%2B%20%28group%20%2B%201%29%29.offset%28%29.top%20-%20header_height%20-%2032%0A%20%20%20%20%20%20%20%20%20%20%20%20%20%20%20%20%3A%20%24%28%22.pillar-content%22%29.offset%28%29.top%20%2B%20%24%28%22.pillar-content%22%29.outerHeight%28%29%0A%20%20%20%20%20%20%20%20%20%20%7D%3B%0A%20%20%20%20%20%20%20%20%7D%0A%20%20%20%20%20%20%7D%29%3B%0A%20%20%20%20%7D%0A%20%20%7D%0A%0A%20%20function%20get_scroll_pos%28%29%20%7B%0A%20%20%20%20if%20%28%21%24%28%22.pillar-nav%22%29.is%28%22%3Avisible%22%29%29%20return%3B%0A%0A%20%20%20%20var%20scroll_top%20%3D%20%24%28window%29.scrollTop%28%29%20%2B%20header_height%20%2B%2032%3B%0A%20%20%20%20let%20matched%20%3D%20false%3B%0A%0A%20%20%20%20for%20%28let%20idx%20in%20section_bounds%29%20%7B%0A%20%20%20%20%20%20const%20current_section%20%3D%20section_bounds%5Bidx%5D%3B%0A%20%20%20%20%20%20const%20navItem%20%3D%20%24%28%27.pillar-nav-list%20%5Bdata-group%3D%22%27%20%2B%20idx%20%2B%20%27%22%5D%27%29%3B%0A%0A%20%20%20%20%20%20if%20%28scroll_top%20%3E%3D%20current_section.top%20%26%26%20scroll_top%20%3C%20current_section.bottom%29%20%7B%0A%20%20%20%20%20%20%20%20matched%20%3D%20true%3B%0A%0A%20%20%20%20%20%20%20%20%2F%2F%20Set%20active%0A%20%20%20%20%20%20%20%20if%20%28%21%24%28%27.pillar-nav-list%20%5Bdata-group%3D%22%27%20%2B%20idx%20%2B%20%27%22%5D%27%29.hasClass%28%22active%22%29%29%20%7B%0A%20%20%20%20%20%20%20%20%20%20%24%28%22.pillar-nav-list%20.nav-item-wrapper%22%29.removeClass%28%22active%22%29%3B%0A%20%20%20%20%20%20%20%20%20%20%24%28%22.pillar-nav-list%20.progress%22%29.remove%28%29%3B%0A%0A%20%20%20%20%20%20%20%20%20%20navItem.addClass%28%22active%22%29%3B%0A%20%20%20%20%20%20%20%20%20%20navItem.append%28%27%3Cdiv%20class%3D%22progress%22%3E%3C%2Fdiv%3E%27%29%3B%0A%20%20%20%20%20%20%20%20%7D%0A%0A%20%20%20%20%20%20%20%20%2F%2F%20Update%20progress%20bar%20height%0A%20%20%20%20%20%20%20%20const%20current_height%20%3D%20100%20-%20%28%28scroll_top%20-%20current_section.top%29%20%2F%20%28current_section.bottom%20-%20current_section.top%29%29%20%2A%20100%3B%0A%20%20%20%20%20%20%20%20navItem.find%28%22.progress%22%29.css%28%7B%20height%3A%20current_height%20%2B%20%22%25%22%20%7D%29%3B%0A%20%20%20%20%20%20%20%20break%3B%20%2F%2F%20Stop%20loop%20after%20first%20match%0A%20%20%20%20%20%20%7D%0A%20%20%20%20%7D%0A%0A%20%20%20%20%2F%2F%20If%20no%20match%2C%20default%20to%20first%20section%20%28Intro%29%0A%20%20%20%20if%20%28%21matched%29%20%7B%0A%20%20%20%20%20%20const%20firstItem%20%3D%20%24%28%27.pillar-nav-list%20%5Bdata-group%3D%220%22%5D%27%29%3B%0A%20%20%20%20%20%20if%20%28%21firstItem.hasClass%28%22active%22%29%29%20%7B%0A%20%20%20%20%20%20%20%20%24%28%22.pillar-nav-list%20.nav-item-wrapper%22%29.removeClass%28%22active%22%29%3B%0A%20%20%20%20%20%20%20%20%24%28%22.pillar-nav-list%20.progress%22%29.remove%28%29%3B%0A%20%20%20%20%20%20%20%20firstItem.addClass%28%22active%22%29%3B%0A%20%20%20%20%20%20%20%20firstItem.append%28%27%3Cdiv%20class%3D%22progress%22%20style%3D%22height%3A%20100%25%22%3E%3C%2Fdiv%3E%27%29%3B%0A%20%20%20%20%20%20%7D%0A%20%20%20%20%7D%0A%20%20%7D%0A%0A%20%20%2F%2F%20Smooth%20scroll%0A%20%20if%20%28%24%28%22.pillar-nav-list%22%29.length%29%20%7B%0A%20%20%20%20%24%28%22.pillar-nav-list%20.nav-item%22%29.off%28%22click%22%29.on%28%22click%22%2C%20function%20%28e%29%20%7B%0A%20%20%20%20%20%20e.preventDefault%28%29%3B%0A%20%20%20%20%20%20const%20target%20%3D%20%24%28this%29.attr%28%22href%22%29%3B%0A%20%20%20%20%20%20%24%28%22html%2C%20body%22%29.stop%28%29.animate%28%0A%20%20%20%20%20%20%20%20%7B%0A%20%20%20%20%20%20%20%20%20%20scrollTop%3A%20%24%28target%29.offset%28%29.top%20-%20header_height%20-%2032%0A%20%20%20%20%20%20%20%20%7D%2C%0A%20%20%20%20%20%20%20%20%22fast%22%2C%0A%20%20%20%20%20%20%20%20%22swing%22%0A%20%20%20%20%20%20%29%3B%0A%20%20%20%20%7D%29%3B%0A%0A%20%20%20%20%24%28%22.pillar-nav-list%22%29.css%28%7B%0A%20%20%20%20%20%20maxWidth%3A%20%24%28%22.pillar-nav%22%29.width%28%29%2C%0A%20%20%20%20%20%20maxHeight%3A%20%22calc%2885vh%20-%20%22%20%2B%20header_height%20%2B%20%22px%29%22%0A%20%20%20%20%7D%29%3B%0A%20%20%7D%0A%0A%20%20get_section_bounds%28%29%3B%0A%20%20get_scroll_pos%28%29%3B%0A%0A%20%20%24%28window%29.on%28%22scroll%22%2C%20get_scroll_pos%29%3B%0A%0A%20%20%2F%2F%20Watch%20for%20accordion%20or%20dynamic%20content%20changes%0A%20%20if%20%28%24%28%22.custom-accordion%22%29.length%29%20%7B%0A%20%20%20%20%24%28%22.custom-accordion%20.content-row%22%29.each%28function%20%28%29%20%7B%0A%20%20%20%20%20%20new%20MutationObserver%28function%20%28%29%20%7B%0A%20%20%20%20%20%20%20%20get_section_bounds%28%29%3B%0A%20%20%20%20%20%20%20%20get_scroll_pos%28%29%3B%0A%20%20%20%20%20%20%7D%29.observe%28this%2C%20%7B%20attributes%3A%20true%20%7D%29%3B%0A%20%20%20%20%7D%29%3B%0A%20%20%7D%0A%0A%20%20%24%28window%29.on%28%22resize%22%2C%20function%20%28%29%20%7B%0A%20%20%20%20header_height%20%3D%20%24%28%22header%22%29.outerHeight%28%29%3B%0A%20%20%20%20if%20%28%24%28%22%23wpadminbar%22%29.length%20%3E%200%29%20%7B%0A%20%20%20%20%20%20header_height%20%2B%3D%20%24%28%22%23wpadminbar%22%29.outerHeight%28%29%3B%0A%20%20%20%20%7D%0A%20%20%20%20get_section_bounds%28%29%3B%0A%20%20%20%20get_scroll_pos%28%29%3B%0A%0A%20%20%20%20if%20%28%24%28%22.pillar-nav-list%22%29.length%29%20%7B%0A%20%20%20%20%20%20%24%28%22.pillar-nav-list%22%29.css%28%7B%0A%20%20%20%20%20%20%20%20maxHeight%3A%20%22calc%2885vh%20-%20%22%20%2B%20header_height%20%2B%20%22px%29%22%0A%20%20%20%20%20%20%7D%29%3B%0A%20%20%20%20%7D%0A%20%20%7D%29%3B%0A%7D%29%3B%0A%3C%2Fscript%3E[\/vc_raw_js][\/vc_column][\/vc_row][\/vc_section][vc_section background_color=\u00a0\u00bbbgc-white\u00a0\u00bb disable_element=\u00a0\u00bbyes\u00a0\u00bb flair=\u00a0\u00bb%5B%7B%22flair_type%22%3A%22f_type_image%22%7D%5D\u00a0\u00bb][vc_row r_gutter_size=\u00a0\u00bbgutter-small\u00a0\u00bb equal_height=\u00a0\u00bbyes\u00a0\u00bb][vc_column width=\u00a0\u00bb1\/2&Prime;][vc_column_text css=\u00a0\u00bb\u00a0\u00bb]<\/p>\n<h2 class=\"mt-0\">En savoir plus sur l&rsquo;exp\u00e9rience client digitale<\/h2>\n<p>[\/vc_column_text][\/vc_column][\/vc_row][vc_row r_gutter_size=\u00a0\u00bbgutter-small\u00a0\u00bb equal_height=\u00a0\u00bbyes\u00a0\u00bb][vc_column][\/vc_column][\/vc_row][\/vc_section][vc_section sec_modern_width=\u00a0\u00bbenable\u00a0\u00bb flair=\u00a0\u00bb%5B%7B%22flair_type%22%3A%22f_type_image%22%7D%5D\u00a0\u00bb css=\u00a0\u00bb.vc_custom_1743025302711{margin-bottom: 5rem !important;background-image: url(https:\/\/www.genesys.com\/media\/genesys-wave-big-right.png?id=560222) !important;}\u00a0\u00bb][vc_row background_color=\u00a0\u00bbbgc-glass\u00a0\u00bb content_placement=\u00a0\u00bbmiddle\u00a0\u00bb el_class=\u00a0\u00bbform-card\u00a0\u00bb][vc_column width=\u00a0\u00bb1\/2&Prime;][vc_column_text css=\u00a0\u00bb\u00a0\u00bb]<\/p>\n<h2 class=\"text-balance mt-0\">D\u00e9couvrez comment Genesys vous aide \u00e0 lancer votre exp\u00e9rience client digitale<\/h2>\n<p>Proposer une CX digitale exceptionnelle n&rsquo;est pas un point de diff\u00e9renciation comme les autres, c&rsquo;est pr\u00e9requis indispensable pour toute entreprise. D\u00e9couvrez comment la plateforme Genesys\u00a0Cloud\u2122 propulse votre exp\u00e9rience num\u00e9rique au niveau sup\u00e9rieur, quelle que soit votre taille ou votre secteur d&rsquo;activit\u00e9.[\/vc_column_text][\/vc_column][vc_column width=\u00a0\u00bb5\/12&Prime; offset=\u00a0\u00bbvc_col-sm-offset-1&Prime;]<div class=\"eloq_form elq-container gmkto_form_type_ gmkto_format_vertical\"><form method=\"post\" name=\"MasterLeadIntakeForm\" action=\"https:\/\/s1260946616.t.eloqua.com\/e\/f2\" data-proc=\"inline\" data-ppcount=\"5\" onsubmit=\"return proc_submit(this);\" class=\"beam-form elq-form init no-bg-form yesknown yesprefill yespp strict-check\"  data-target=\".thank-you\" ><div id=\"known_person\" style=\"display:none;\"><p class=\"welcome_user\"><span id=\"welcome_person\">Heureux de vous revoir,<\/span> <span id=\"person_info\"><span class=\"person_first\"><\/span>&nbsp;<span class=\"person_last\"><\/span><\/span><\/p><p class=\"delete_button\"><a class=\"deletemyrecord\">Ce n\u2019est pas vous ?<\/a><\/p><\/div><input value=\"MasterLeadIntakeForm\" type=\"hidden\" name=\"elqFormName\"><input value=\"1260946616\" type=\"hidden\" name=\"elqSiteId\"><input name=\"elqCampaignId\" type=\"hidden\"><input type=\"hidden\" name=\"elqCustomerGUID\" value=\"\"><input type=\"hidden\" name=\"elqCookieWrite\" value=\"0\"><input type=\"hidden\" name=\"client_ip_address\" id=\"fe449\" value=\"\"><div class=\"fields\"><input type=\"hidden\" name=\"CID\" id=\"fe198\" value=\"701U0000000UtZlIAK\"><input type=\"hidden\" name=\"CID_STATUS\" id=\"fe281\" value=\"\"><input type=\"hidden\" name=\"redirect_url\" id=\"fe217\" value=\"\"><input type=\"hidden\" name=\"landing_page_url\" id=\"fe204\" value=\"https:\/\/www.genesys.com\/fr-fr\/wp-json\/wp\/v2\/pages\/604980\"><input type=\"hidden\" name=\"post_type\" id=\"fe448\" value=\"page\"><input type=\"hidden\" name=\"integration\" id=\"fe362\" value=\"\"><input type=\"hidden\" name=\"language_code\" id=\"fe479\" value=\"fr-fr\"><input type=\"hidden\" name=\"full_url\" id=\"fe983\" value=\"https:\/\/www.genesys.com\/fr-fr\/wp-json\/wp\/v2\/pages\/604980\"><input type=\"hidden\" name=\"post_id\" id=\"fe984\" value=\"604980\">\n    <div class=\"form-row row-email el_field form-floating\">\n        <input type=\"email\" class=\"form-control el_field elq-item-input required\" name=\"emailAddress\" id=\"fe192\" value=\"\" aria-label=\"E-mail professionnel\" placeholder=\"E-mail professionnel\">\n        <label for=\"fe192\">E-mail professionnel<span class=\"required-asterisk\">*<\/span><\/label>\n    <\/div>\n    <div class=\"form-row cb_available el_field form-floating\">\n        <input type=\"text\" class=\"form-control el_field elq-item-input cb_available  required\" name=\"firstName\" id=\"fe190\" value=\"\" placeholder=\"Pr\u00e9nom\">\n        <label for=\"fe190\">Pr\u00e9nom<span class=\"required-asterisk\">*<\/span><\/label>\n    <\/div>\n    <div class=\"form-row cb_available el_field form-floating\">\n        <input type=\"text\" class=\"form-control el_field elq-item-input cb_available required\" name=\"lastName\" id=\"fe191\" value=\"\" placeholder=\"Nom\">\n        <label for=\"fe191\">Nom<span class=\"required-asterisk\">*<\/span><\/label>\n    <\/div>\n    <div class=\"form-row cb_available eloq_ppe el_field form-floating\">\n        <select class=\"form-select el_field elq-item-select cb_available required eloq_ppe\" id=\"fe219\" name=\"jobLevel1\" data-value=\"\">\n            <option selected=\"\" value=\"\"><\/option><option value=\"C-Level\">Cadre sup\u00e9rieur<\/option><option value=\"VP\">VP<\/option><option value=\"Director\">Directeur<\/option><option value=\"Manager\">Manager<\/option><option value=\"Principal\">Principal<\/option><option value=\"Engineer \/ Architect\">Ing\u00e9nieur\/Architecte<\/option><option value=\"Consultant\">Consultant<\/option><option value=\"Analyst\">Analyste<\/option><option value=\"Partner\">Partenaire<\/option><option value=\"Staff\">Personnel<\/option><option value=\"Unknown\">Autre<\/option>\n        <\/select>\n        <label for=\"fe219\">R\u00f4le<span class=\"required-asterisk\">*<\/span><\/label>\n    <\/div>\n    <div class=\"form-row cb_available eloq_ppe el_field form-floating\">\n        <select class=\"form-select el_field elq-item-select cb_available required eloq_ppe\" id=\"fe218\" name=\"jobFunction1\" data-value=\"\">\n            <option selected=\"\" value=\"\"><\/option>\n            <option value=\"Claims\">R\u00e9clamations<\/option><option value=\"Collections\">Collecte<\/option><option value=\"Contact Center Management\">Gestion du centre de contact<\/option><option value=\"Customer Experience\">Exp\u00e9rience client<\/option><option value=\"Customer Service\">Service client<\/option><option value=\"Ecommerce\/Digital Channels\">E-commerce\/canaux digitaux<\/option><option value=\"Finance\">Finance<\/option><option value=\"Human Resources\">Ressources humaines<\/option><option value=\"Influencer\">Influenceur<\/option><option value=\"Information Technology\">IT<\/option><option value=\"IT Architecture\">IT Architecture<\/option><option value=\"IT Infrastructure\">IT Infrastructure<\/option><option value=\"IVR\">SVI<\/option><option value=\"Marketing\">Marketing<\/option><option value=\"Operations \/ Process Management\">Gestion des op\u00e9rations\/processus<\/option><option value=\"Production Management\">Gestion de la production<\/option><option value=\"Purchasing\">Achats<\/option><option value=\"Sales\">Ventes<\/option><option value=\"Unknown\">Autre<\/option>\n        <\/select>\n        <label for=\"fe218\">D\u00e9partement<span class=\"required-asterisk\">*<\/span><\/label>\n    <\/div>\n    <div class=\"form-row cb_available eloq_ppe el_field form-floating\">\n        <input type=\"text\" class=\"form-control el_field elq-item-input cb_available required eloq_ppe\" name=\"company\" id=\"fe193\" value=\"\" placeholder=\"Nom de la soci\u00e9t\u00e9\">\n        <label for=\"fe193\">Nom de la soci\u00e9t\u00e9<span class=\"required-asterisk\">*<\/span><\/label>\n    <\/div>\n    <div class=\"form-row cb_available eloq_ppe el_field form-floating\">\n        <input type=\"tel\" class=\"form-control el_field elq-item-input cb_available required eloq_ppe\" name=\"busPhone\" id=\"fe215\" value=\"\" placeholder=\"T\u00e9l\u00e9phone\">\n        <label for=\"fe215\">T\u00e9l\u00e9phone<span class=\"required-asterisk\">*<\/span><\/label>\n    <\/div>\n    <div class=\"form-row cb_available eloq_ppe el_field form-floating\">\n        <select class=\"form-select el_field elq-item-select cb_available required eloq_ppe\" id=\"fe194\" name=\"country\" data-value=\"\">\n            <option value=\"\"><\/option>\n            <!-- Add country options here -->\n        <\/select>\n        <label for=\"fe194\">Pays<span class=\"required-asterisk\">*<\/span><\/label>\n    <\/div>\n    <div class=\"form-row cb_available country_dep el_field form-floating\">\n        <select class=\"form-select el_field elq-item-select cb_available required eloq_ppe\" id=\"fe214\" name=\"stateProv\" data-value=\"\">\n            <option selected=\"\" value=\"\"><\/option>\n        <\/select>\n        <label for=\"fe214\">D\u00e9partement\/r\u00e9gion<span class=\"required-asterisk\">*<\/span><\/label>\n    <\/div>\n    <div class=\"form-row cb_available eloq_ppe el_field form-floating\">\n        <input type=\"text\" class=\"form-control el_field elq-item-input cb_available required eloq_ppe\" name=\"website1\" id=\"fe801\" value=\"\" placeholder=\"Your Website\">\n        <label for=\"fe801\">Your Website<span class=\"required-asterisk\">*<\/span><\/label>\n    <\/div>\n    <div class=\"form-row cb_available eloq_ppe el_field form-floating\">\n        <input type=\"text\" class=\"form-control el_field elq-item-input cb_available required eloq_ppe\" name=\"city\" id=\"fe226\" value=\"\" placeholder=\"Ville\">\n        <label for=\"fe226\">Ville<span class=\"required-asterisk\">*<\/span><\/label>\n    <\/div>\n    <div class=\"form-row cb_available eloq_ppe el_field form-floating\">\n        <input type=\"text\" class=\"form-control el_field elq-item-input cb_available required eloq_ppe\" name=\"title\" id=\"fe220\" value=\"\" placeholder=\"Intitul\u00e9 du poste\">\n        <label for=\"fe220\">Intitul\u00e9 du poste<span class=\"required-asterisk\">*<\/span><\/label>\n    <\/div>\n    <div class=\"form-row cb_available eloq_ppe el_field form-floating\">\n        <select class=\"form-select el_field elq-item-select cb_available required eloq_ppe\" id=\"fe221\" name=\"industry1\" data-value=\"\">\n            <option value=\"\" ><\/option>\n            <option value=\"Banking\">Banque<\/option><option value=\"Business Services\">Services commerciaux<\/option><option value=\"Capital Markets\">Capital Markets<\/option><option value=\"Communications\">Communications<\/option><option value=\"Consumer Products\">Consumer Products<\/option><option value=\"Defense & Intelligence\">Defense & Intelligence<\/option><option value=\"Education & Non-Profit\">Education & Non-Profit<\/option><option value=\"Energy & Utilities\">\u00c9nergie et services publics<\/option><option value=\"Entertainment\">Divertissement<\/option><option value=\"Government\">Service public<\/option><option value=\"Insurance\">Assurance<\/option><option value=\"Life Sciences\">Life Sciences<\/option><option value=\"Logistics\">Logistics<\/option><option value=\"Manufacturing\">Manufacturing<\/option><option value=\"Payors\">Payors<\/option><option value=\"Providers\">Providers<\/option><option value=\"Retailers\">Retailers<\/option><option value=\"Technology\">Technologies<\/option><option value=\"Travel & Hospitality\">Travel & Hospitality<\/option><option value=\"Retail Banking\">Retail Banking<\/option><option value=\"Other\">Autre<\/option>\n        <\/select>\n        <label for=\"fe221\">Industrie<span class=\"required-asterisk\">*<\/span><\/label>\n    <\/div>\n    <div class=\"form-row cb_available eloq_ppe el_field form-floating\">\n        <select class=\"form-select el_field elq-item-select cb_available required eloq_ppe\" id=\"fe222\" name=\"levelofInterest1\" data-value=\"\">\n            <option value=\"\"><\/option>\n            <option value=\"Just researching\">Recherches pr\u00e9liminaires<\/option><option value=\"Gathering business requirements\">\u00c9tablissement d\u2019un cahier des charges<\/option><option value=\"Comparing solutions\">Comparaison de solutions<\/option><option value=\"Ready for a conversation\">Pr\u00eat \u00e0 engager une discussion<\/option>\n        <\/select>\n        <label for=\"fe222\">Domaine d\u2019int\u00e9r\u00eat<span class=\"required-asterisk\">*<\/span><\/label>\n    <\/div>\n    <div class=\"form-row cb_available eloq_ppe el_field form-floating\">\n        <select class=\"form-select el_field elq-item-select cb_available required eloq_ppe\" id=\"fe225\" name=\"numberofAgentsForm1\" data-value=\"\">\n            <option value=\"\"><\/option>\n            <option value=\"1-20\">1 \u00e0 20<\/option><option value=\"21-50\">21 \u00e0 50<\/option><option value=\"51-100\">51 \u00e0 100<\/option><option value=\"101-300\">101 \u00e0 300<\/option><option value=\"301-500\">301 \u00e0 500<\/option><option value=\"501-1000\">501 \u00e0 1\u00a0000<\/option><option value=\">1000\">Plus de 1\u00a0000<\/option><option value=\"No Contact Center\">Pas un centre de contact<\/option><option value=\"Don't Know\">Ne sait pas<\/option>\n        <\/select>\n        <label for=\"fe225\">Nombre de postes agents<span class=\"required-asterisk\">*<\/span><\/label>\n    <\/div><div class=\"form-check single-checkbox-row form-row gdpr-field white-box \"><input type=\"checkbox\" class=\"el_field eloq_ppe\" name=\"explicitConsentEmailPhone\" id=\"fe224\" val=\"\"><label class=\"checkbox-aligned elq-item-label\" for=\"fe224\">Oui. Me tenir inform\u00e9 par e-mail ou par t\u00e9l\u00e9phone des informations relatives \u00e0 Genesys.<\/label><\/div><div class=\"single-checkbox-row form-row white-box \"><input type=\"checkbox\" class=\"el_field eloq_ppe\" name=\"contactMe\" id=\"fe509\" val=\"\"><label class=\"checkbox-aligned elq-item-label\" for=\"fe509\">Je souhaite \u00eatre contact\u00e9 par un expert CX<\/label><\/div><input type=\"hidden\" data-query=\"utm_medium\" name=\"utm_medium\" id=\"fe199\" value=\"\"><input type=\"hidden\" data-query=\"utm_source\" name=\"utm_source\" id=\"fe200\" value=\"\"><input type=\"hidden\" data-query=\"utm_campaign\" name=\"utm_campaign\" id=\"fe201\" value=\"\"><input type=\"hidden\" data-query=\"utm_term\" name=\"utm_term\" id=\"fe202\" value=\"\"><input type=\"hidden\" data-query=\"utm_content\" name=\"utm_content\" id=\"fe203\" value=\"\"><input type=\"hidden\" data-query=\"ost_tool\" name=\"ost_tool\" id=\"fe293\" value=\"\"><input type=\"hidden\" data-query=\"ost_campaign\" name=\"ost_campaign\" id=\"fe294\" value=\"\"><input type=\"hidden\" data-query=\"ost_content\" name=\"ost_content\" id=\"fe295\" value=\"\"><input type=\"hidden\" data-query=\"blaid\" name=\"eloquaBLAID_c\" id=\"fe3099\" value=\"\"><input type=\"hidden\" data-query=\"gclid\" name=\"gCLID1\" id=\"fe283\" value=\"\"><input type=\"hidden\" data-query=\"mkwid\" name=\"mKWID1\" id=\"fe678\" value=\"\"><input type=\"hidden\" name=\"gAClientID1\" id=\"fe284\" value=\"\"><input type=\"hidden\" name=\"noteCreatorTitle1\" id=\"fe313\" value=\"\"><input type=\"hidden\" name=\"webContentAutoResponderDefault\" id=\"fe286\" value=\"OFF\"><input type=\"hidden\" name=\"webContentAutoResponderTitle\" id=\"fe287\" value=\"\"><input type=\"hidden\" name=\"webContentAutoResponderURL\" id=\"fe288\" value=\"\"><input type=\"hidden\" name=\"noteCreator2\" id=\"fe478\" value=\"\"><input type=\"hidden\" class=\"yesprefill\" name=\"neverbounceResult1\" id=\"fe640\" value=\"OFF\"><input type=\"hidden\" class=\"yesprefill\" name=\"neverbounceFlags1\" id=\"fe641\" value=\"OFF\"><input type=\"hidden\" class=\"yesprefill\" name=\"neverbounceSuggestedCorrection1\" id=\"fe642\" value=\"6sense\"><input type=\"hidden\" name=\"clearbitPersonID1\" id=\"fe630\" value=\"\"><input type=\"hidden\" name=\"clearbitFieldCount1\" id=\"fe633\" value=\"\"><input type=\"hidden\" name=\"clearbitTitle1\" id=\"fe646\" value=\"\"><input type=\"hidden\" name=\"clearbitRole1\" id=\"fe631\" value=\"\"><input type=\"hidden\" name=\"clearbitNumberofEmployees1\" id=\"fe647\" value=\"\"><input type=\"hidden\" name=\"clearbitNumberofEmployeesRange1\" id=\"fe648\" value=\"\"><input type=\"hidden\" name=\"clearbitWebsite1\" id=\"fe802\" value=\"\"><input type=\"hidden\" name=\"browserUserAgent\" id=\"fe3319\" value=\"\"><input type=\"text\" class=\"honeypp\" name=\"honeypp\" id=\"honeypp\" value=\"\" ><input role=\"button\" aria-label=\"Contactez Genesys\" type=\"Submit\" class=\"submit-button-style btn btn-primary \" value=\"Contactez Genesys\" id=\"fe195\"><div class=\"loading\"><\/div><div class=\"gdpr-field form-row white-box legal\"><span>En fournissant vos informations, vous acceptez notre <a href=\"https:\/\/www.genesys.com\/company\/legal\/privacy-policy\" target=\"_blank\">politique de confidentialit\u00e9<\/a><\/span><\/div><\/div><\/form><\/div>[vc_column_text css=\u00a0\u00bb\u00a0\u00bb el_class=\u00a0\u00bbthank-you\u00a0\u00bb]<\/p>\n<p class=\"h4 font-weight-bold\">Merci de votre int\u00e9r\u00eat.<\/p>\n<p>Nous vous contacterons directement pour d\u00e9finir la date et l&rsquo;heure qui vous conviennent.[\/vc_column_text][\/vc_column][\/vc_row][\/vc_section]<\/p>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>[vc_section background_color=\u00a0\u00bbbgc-lgray\u00a0\u00bb flair=\u00a0\u00bb%5B%7B%22flair_type%22%3A%22f_type_image%22%2C%22hide_mobile%22%3A%22yes%22%7D%5D\u00a0\u00bb][vc_row equal_height=\u00a0\u00bbyes\u00a0\u00bb content_placement=\u00a0\u00bbmiddle\u00a0\u00bb][vc_column width=\u00a0\u00bb5\/12&Prime;][vc_column_text css=\u00a0\u00bb\u00a0\u00bb] L&rsquo;exp\u00e9rience client digitale r\u00e9volutionne la CX [\/vc_column_text][\/vc_column][vc_column width=\u00a0\u00bb1\/2&Prime; offset=\u00a0\u00bbvc_col-sm-offset-1&Prime;][vc_single_image image=\u00a0\u00bb600151&Prime; css=\u00a0\u00bb\u00a0\u00bb rounded_corners=\u00a0\u00bbrounded-lg\u00a0\u00bb][\/vc_column][\/vc_row][\/vc_section][vc_section][vc_row][vc_column c_sticky=\u00a0\u00bbyes\u00a0\u00bb width=\u00a0\u00bb1\/4&Prime; el_class=\u00a0\u00bbpillar-nav\u00a0\u00bb offset=\u00a0\u00bbvc_hidden-xs\u00a0\u00bb][vc_row_inner el_class=\u00a0\u00bbmx-0&Prime;][vc_column_inner el_class=\u00a0\u00bbpillar-nav-list px-0&Prime;][vc_column_text css=\u00a0\u00bb\u00a0\u00bb el_class=\u00a0\u00bbnav-list-container\u00a0\u00bb] Introduction Qu&rsquo;est-ce que l&rsquo;exp\u00e9rience client\u00a0(CX) digitale\u00a0? CX digitale vs CX traditionnelle Crit\u00e8res cl\u00e9s d&rsquo;une strat\u00e9gie\u00a0CX digitale r\u00e9ussie Tout sur le parcours client digital Les technologies qui transforment [&hellip;]<\/p>\n","protected":false},"author":1116,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"footnotes":""},"class_list":["post-604980","page","type-page","status-publish","hentry"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.genesys.com\/fr-fr\/wp-json\/wp\/v2\/pages\/604980","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.genesys.com\/fr-fr\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.genesys.com\/fr-fr\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.genesys.com\/fr-fr\/wp-json\/wp\/v2\/users\/1116"}],"replies":[{"embeddable":true,"href":"https:\/\/www.genesys.com\/fr-fr\/wp-json\/wp\/v2\/comments?post=604980"}],"version-history":[{"count":1,"href":"https:\/\/www.genesys.com\/fr-fr\/wp-json\/wp\/v2\/pages\/604980\/revisions"}],"predecessor-version":[{"id":604981,"href":"https:\/\/www.genesys.com\/fr-fr\/wp-json\/wp\/v2\/pages\/604980\/revisions\/604981"}],"wp:attachment":[{"href":"https:\/\/www.genesys.com\/fr-fr\/wp-json\/wp\/v2\/media?parent=604980"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}