{"id":646321,"date":"2026-10-07T08:01:24","date_gmt":"2026-10-07T15:01:24","guid":{"rendered":"https:\/\/www.genesys.com\/resources\/informe-ganar-en-la-era-agentica"},"modified":"2026-10-09T03:58:43","modified_gmt":"2026-10-09T10:58:43","slug":"winning-in-the-agentic-era","status":"publish","type":"resources","link":"https:\/\/www.genesys.com\/es-mx\/resources\/winning-in-the-agentic-era","title":{"rendered":"Informe: Ganar en la Era Ag\u00e9ntica"},"content":{"rendered":"<div class=\"wpb-content-wrapper\"><p>[vc_section sec_modern_width=&#8221;enable&#8221; background_color=&#8221;bgc-lgray&#8221; flair=&#8221;%5B%7B%22flair_type%22%3A%22f_type_image%22%7D%5D&#8221; el_class=&#8221;custom-template resource-template resource-ungated-page hero-triggered&#8221;][vc_row][vc_column width=&#8221;5\/6&#8243; offset=&#8221;vc_col-xs-offset-1 vc_col-xs-10&#8243;][vc_column_text css=&#8221;&#8221;]<\/p>\n<h1 style=\"text-align: center;\">C\u00f3mo ganar en la Era Ag\u00e9ntica<\/h1>\n<p style=\"text-align: center;\">Hoy, todas las empresas son evaluadas frente a las mejores experiencias que sus clientes han vivido. Sumar m\u00e1s IA independiente a tu stack tecnol\u00f3gico heredado no cerrar\u00e1 esa brecha. Descubre por qu\u00e9 la orquestaci\u00f3n ag\u00e9ntica determinar\u00e1 qui\u00e9nes liderar\u00e1n la pr\u00f3xima d\u00e9cada de la experiencia del cliente. Empieza hoy con una experiencia, en lugar de un roadmap de cinco a\u00f1os.<\/p>\n<p>[\/vc_column_text]<div class=\"btn-container justify-content-lg-center justify-content-center vc_custom_1788383324577\"><a role=\"button\"  class=\"btn btn-primary\" href=\"https:\/\/brand.genesys.com\/asset\/b578d56f-cd81-4a07-b1c3-9b09b081bf10\/XPR-26-White-Paper-Design-Short-Version-Winning-in-the-Agentic-Era-EN-2026-01-09_es-MX.pdf\" target=\"_blank\" rel=\"\">Descarga el informe<\/a><\/div>[\/vc_column][\/vc_row][\/vc_section][vc_section flair=&#8221;%5B%7B%22flair_type%22%3A%22f_type_image%22%7D%5D&#8221; el_id=&#8221;resources-media&#8221; el_class=&#8221;single-media-container media-section ungated-page has-media&#8221;][vc_row][vc_column][vc_raw_html css=&#8221;&#8221;]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[\/vc_raw_html][\/vc_column][\/vc_row][\/vc_section][vc_section background_color=&#8221;bgc-lgray&#8221; flair=&#8221;%5B%7B%22hide_mobile%22%3A%22yes%22%7D%5D&#8221;][vc_row][vc_column]<div class=\"related-posts-container next-steps-module w-100\"><div class=\"inner-container scrollable-row-container\"><div class=\"row align-items-stretch gutter-small col-count-3 scrollable-row\"><div class=\"col-md-4 vertical-cards grid-item card-col item-image grid_type-resources\"><a class=\"card w-100 h-100 bgc-lgray component vertical text-start thumbnail chevron-only\" href=\"https:\/\/www.genesys.com\/es-mx\/resources\/state-of-cx\"><div class=\"thumbnail-col thubmnail\"><img decoding=\"async\" src=\"https:\/\/www.genesys.com\/media\/ES-MX.png\" height=\"800\" width=\"1330\" alt=\"Es mx\"><\/div><div class=\"card-body text-col\"><p class=\"assettag\">Informe<\/p><h3 class=\"item-title h6\">El estado de la experiencia del cliente<\/h3><\/div><div class=\"card-footer text-end\"><div class=\"justify-content-end btn-container\"><div class=\"btn chevron small only btn-secondary\"><\/div><\/div><\/div><\/a><\/div><div class=\"col-md-4 vertical-cards grid-item card-col item-image grid_type-resources\"><a class=\"card w-100 h-100 bgc-lgray component vertical text-start thumbnail chevron-only\" href=\"https:\/\/www.genesys.com\/es-mx\/resources\/the-cx-playbook-for-the-agentic-era\"><div class=\"thumbnail-col thubmnail\"><img decoding=\"async\" src=\"https:\/\/www.genesys.com\/media\/ES-MX_820x464-Resource-Thumbnail-The-CX-Playbook-for-the-Agenctic-Era.jpg\" height=\"464\" width=\"820\" alt=\"Es mx 820x464 resource thumbnail the cx playbook for the agenctic era\"><\/div><div class=\"card-body text-col\"><p class=\"assettag\">Gu\u00eda pr\u00e1ctica<\/p><h3 class=\"item-title h6\">Manual de CX para la Era Ag\u00e9ntica<\/h3><\/div><div class=\"card-footer text-end\"><div class=\"justify-content-end btn-container\"><div class=\"btn chevron small only btn-secondary\"><\/div><\/div><\/div><\/a><\/div><div class=\"col-md-4 vertical-cards grid-item card-col item-image grid_type-resources\"><a class=\"card w-100 h-100 bgc-lgray component vertical text-start thumbnail chevron-only\" href=\"https:\/\/www.genesys.com\/resources\/2026-genesys-sustainability-report\"><div class=\"thumbnail-col thubmnail\"><img decoding=\"async\" src=\"https:\/\/www.genesys.com\/media\/Web824x528-Resource-Thumbnail.png\" height=\"1025\" width=\"1600\" alt=\"Sustainable growth in the age of ai starts with empathy\"><\/div><div class=\"card-body text-col\"><h3 class=\"item-title h6\">2026 Genesys Sustainability Report<\/h3><\/div><div class=\"card-footer text-end\"><div class=\"justify-content-end btn-container\"><div class=\"btn chevron small only btn-secondary\"><\/div><\/div><\/div><\/a><\/div><\/div><\/div><\/div>[\/vc_column][\/vc_row][\/vc_section]<\/p>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>[vc_section sec_modern_width=&#8221;enable&#8221; background_color=&#8221;bgc-lgray&#8221; flair=&#8221;%5B%7B%22flair_type%22%3A%22f_type_image%22%7D%5D&#8221; el_class=&#8221;custom-template resource-template resource-ungated-page hero-triggered&#8221;][vc_row][vc_column width=&#8221;5\/6&#8243; offset=&#8221;vc_col-xs-offset-1 vc_col-xs-10&#8243;][vc_column_text css=&#8221;&#8221;] C\u00f3mo ganar en la Era Ag\u00e9ntica Hoy, todas las empresas son evaluadas frente a las mejores experiencias que sus clientes han vivido. Sumar m\u00e1s IA independiente a tu stack tecnol\u00f3gico heredado no cerrar\u00e1 esa brecha. Descubre por qu\u00e9 la orquestaci\u00f3n ag\u00e9ntica determinar\u00e1 qui\u00e9nes [&hellip;]<\/p>\n","protected":false},"author":949,"featured_media":638926,"template":"","tax_priority":[54],"tax_contenttheme":[14934],"tax_bundle":[],"tax_contenttheme2":[16162,16141],"tax_capability_sitewide":[16212],"tax_products_programs":[16494,18473],"tax_buying_job":[16637],"tax_buyer_persona":[16889],"tax_sector":[16948,16930,16996,17018,17038,17064],"tax_segment":[17090,17111,17127],"class_list":["post-646321","resources","type-resources","status-publish","has-post-thumbnail","hentry","tax_priority-54","tax_contenttheme-level-up-your-technology-es-mx","tax_contenttheme2-improve-employee-experience-es-mx","tax_contenttheme2-improve-customer-experience-es-mx","tax_capability_sitewide-ai-and-automation-es-mx","tax_products_programs-genesys-ai-es-mx","tax_products_programs-genesys-cloud","tax_buying_job-job-1-problem-identification-es-mx","tax_buyer_persona-business-es-mx","tax_sector-healthcare-es-mx","tax_sector-financial-es-mx","tax_sector-industrial-es-mx","tax_sector-public-es-mx","tax_sector-retail-es-mx","tax_sector-technology-es-mx","tax_segment-enterprise-es-mx","tax_segment-midsized-es-mx","tax_segment-smb-es-mx","tax_content_type-white-paper-es-mx"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.genesys.com\/es-mx\/wp-json\/wp\/v2\/resources\/646321","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.genesys.com\/es-mx\/wp-json\/wp\/v2\/resources"}],"about":[{"href":"https:\/\/www.genesys.com\/es-mx\/wp-json\/wp\/v2\/types\/resources"}],"author":[{"embeddable":true,"href":"https:\/\/www.genesys.com\/es-mx\/wp-json\/wp\/v2\/users\/949"}],"version-history":[{"count":4,"href":"https:\/\/www.genesys.com\/es-mx\/wp-json\/wp\/v2\/resources\/646321\/revisions"}],"predecessor-version":[{"id":646835,"href":"https:\/\/www.genesys.com\/es-mx\/wp-json\/wp\/v2\/resources\/646321\/revisions\/646835"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.genesys.com\/es-mx\/wp-json\/wp\/v2\/media\/638926"}],"wp:attachment":[{"href":"https:\/\/www.genesys.com\/es-mx\/wp-json\/wp\/v2\/media?parent=646321"}],"wp:term":[{"taxonomy":"tax_priority","embeddable":true,"href":"https:\/\/www.genesys.com\/es-mx\/wp-json\/wp\/v2\/tax_priority?post=646321"},{"taxonomy":"tax_contenttheme","embeddable":true,"href":"https:\/\/www.genesys.com\/es-mx\/wp-json\/wp\/v2\/tax_contenttheme?post=646321"},{"taxonomy":"tax_bundle","embeddable":true,"href":"https:\/\/www.genesys.com\/es-mx\/wp-json\/wp\/v2\/tax_bundle?post=646321"},{"taxonomy":"tax_contenttheme2","embeddable":true,"href":"https:\/\/www.genesys.com\/es-mx\/wp-json\/wp\/v2\/tax_contenttheme2?post=646321"},{"taxonomy":"tax_capability_sitewide","embeddable":true,"href":"https:\/\/www.genesys.com\/es-mx\/wp-json\/wp\/v2\/tax_capability_sitewide?post=646321"},{"taxonomy":"tax_products_programs","embeddable":true,"href":"https:\/\/www.genesys.com\/es-mx\/wp-json\/wp\/v2\/tax_products_programs?post=646321"},{"taxonomy":"tax_buying_job","embeddable":true,"href":"https:\/\/www.genesys.com\/es-mx\/wp-json\/wp\/v2\/tax_buying_job?post=646321"},{"taxonomy":"tax_buyer_persona","embeddable":true,"href":"https:\/\/www.genesys.com\/es-mx\/wp-json\/wp\/v2\/tax_buyer_persona?post=646321"},{"taxonomy":"tax_sector","embeddable":true,"href":"https:\/\/www.genesys.com\/es-mx\/wp-json\/wp\/v2\/tax_sector?post=646321"},{"taxonomy":"tax_segment","embeddable":true,"href":"https:\/\/www.genesys.com\/es-mx\/wp-json\/wp\/v2\/tax_segment?post=646321"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}