{"id":124642,"date":"2019-01-02T13:36:49","date_gmt":"2019-01-02T21:36:49","guid":{"rendered":"https:\/\/www.genesys.com\/?post_type=resources&#038;p=124642"},"modified":"2019-01-08T07:43:44","modified_gmt":"2019-01-08T15:43:44","slug":"mit-global-research-humans-bots-tension-and-opportunity","status":"publish","type":"resources","link":"https:\/\/www.genesys.com\/es-mx\/resources\/mit-global-research-humans-bots-tension-and-opportunity","title":{"rendered":"MIT Global Research: Humanos + Bots: Tensi\u00f3n y Oportunidad"},"content":{"rendered":"<div class=\"wpb-content-wrapper\"><p>[vc_section][vc_row][vc_column width=&#8221;2\/3&#8243;][vc_column_text] <span style=\"font-weight: 400;\">MIT Technology Review<\/span> [\/vc_column_text][vc_column_text]<\/p>\n<h1><strong>Humanos + Bots: Tensi\u00f3n y Oportunidad<\/strong><\/h1>\n<p>[\/vc_column_text][vc_column_text]<\/p>\n<h2><span style=\"font-weight: 400;\"><strong>C\u00f3mo combinan las marcas internacionales m\u00e1s importantes las aptitudes humanas con la inteligencia artificial para crear intimidad con el cliente e impulsar el crecimiento<\/strong><\/span><\/h2>\n<p>[\/vc_column_text]<span class=\"g_separator genesys-light-gray\" style=\"height:2px\"><\/span>[vc_row_inner][vc_column_inner width=&#8221;2\/3&#8243;][vc_column_text]<span style=\"font-weight: 400;\">Hoy en d\u00eda, las empresas en todo el mundo optan por innovar a trav\u00e9s de la inteligencia artificial (IA) con el objeto de fortalecer su relaci\u00f3n con los clientes. MIT Technology Review Insights realiz\u00f3 encuestas y entrevistas globales a 599 ejecutivos de medianas y grandes empresas y las plasm\u00f3 en un documento que revela que la mayor\u00eda de esas empresas han implementado IA de manera generalizada en sus operaciones de atenci\u00f3n y en sus procesos de gesti\u00f3n de la experiencia del cliente. <\/span> <span style=\"font-weight: 400;\">Obtenga el\u00a0<\/span><b>informe global, as\u00ed como las secciones sobre Am\u00e9rica del Norte, Am\u00e9rica Latina, Europa y Asia.<\/b><span style=\"font-weight: 400;\"> Lo destacado:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Casi el 90% de los encuestados informan haber registrado mejoras mensurables en la velocidad de resoluci\u00f3n de reclamos y el 80% destaca la mejora en el procesamiento de llamadas gracias a la IA.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">El 80% de los encuestados experimentan mejoras mensurables en la satisfacci\u00f3n del cliente, la entrega de servicios y el rendimiento del contact center.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">En Am\u00e9rica del Norte, el 60% de los encuestados conf\u00edan en que podr\u00e1n incrementar un 10% o m\u00e1s el valor del ciclo de vida del cliente en el pr\u00f3ximo a\u00f1o.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Europa lidera el uso de la IA para impulsar la recordaci\u00f3n de marca y desarrollar m\u00e1s habilidades en materia de experiencia del cliente.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">M\u00e1s del 33% de los encuestados en Asia Pac\u00edfico piensan que el crecimiento de m\u00e1s del 10% en los ingresos se debe al mayor uso de IA.<\/span><\/li>\n<\/ul>\n<p>[\/vc_column_text][\/vc_column_inner][vc_column_inner width=&#8221;1\/3&#8243;][vc_single_image image=&#8221;109223&#8243; 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impulsar el crecimiento [\/vc_column_text][vc_row_inner][vc_column_inner width=&#8221;2\/3&#8243;][vc_column_text]Hoy en d\u00eda, las empresas en todo el mundo optan por innovar a trav\u00e9s de la inteligencia [&hellip;]<\/p>\n","protected":false},"author":668,"featured_media":109226,"template":"","tax_priority":[],"tax_contenttheme":[14934],"tax_bundle":[],"tax_contenttheme2":[16141],"tax_capability_sitewide":[16253],"tax_products_programs":[],"tax_buying_job":[16637],"tax_buyer_persona":[],"tax_sector":[],"tax_segment":[],"class_list":["post-124642","resources","type-resources","status-publish","has-post-thumbnail","hentry","tax_contenttheme-level-up-your-technology-es-mx","tax_contenttheme2-improve-customer-experience-es-mx","tax_capability_sitewide-digital-es-mx","tax_buying_job-job-1-problem-identification-es-mx","tax_content_type-report-es-mx"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.genesys.com\/es-mx\/wp-json\/wp\/v2\/resources\/124642","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.genesys.com\/es-mx\/wp-json\/wp\/v2\/resources"}],"about":[{"href":"https:\/\/www.genesys.com\/es-mx\/wp-json\/wp\/v2\/types\/resources"}],"author":[{"embeddable":true,"href":"https:\/\/www.genesys.com\/es-mx\/wp-json\/wp\/v2\/users\/668"}],"version-history":[{"count":5,"href":"https:\/\/www.genesys.com\/es-mx\/wp-json\/wp\/v2\/resources\/124642\/revisions"}],"predecessor-version":[{"id":125373,"href":"https:\/\/www.genesys.com\/es-mx\/wp-json\/wp\/v2\/resources\/124642\/revisions\/125373"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.genesys.com\/es-mx\/wp-json\/wp\/v2\/media\/109226"}],"wp:attachment":[{"href":"https:\/\/www.genesys.com\/es-mx\/wp-json\/wp\/v2\/media?parent=124642"}],"wp:term":[{"taxonomy":"tax_priority","embeddable":true,"href":"https:\/\/www.genesys.com\/es-mx\/wp-json\/wp\/v2\/tax_priority?post=124642"},{"taxonomy":"tax_contenttheme","embeddable":true,"href":"https:\/\/www.genesys.com\/es-mx\/wp-json\/wp\/v2\/tax_contenttheme?post=124642"},{"taxonomy":"tax_bundle","embeddable":true,"href":"https:\/\/www.genesys.com\/es-mx\/wp-json\/wp\/v2\/tax_bundle?post=124642"},{"taxonomy":"tax_contenttheme2","embeddable":true,"href":"https:\/\/www.genesys.com\/es-mx\/wp-json\/wp\/v2\/tax_contenttheme2?post=124642"},{"taxonomy":"tax_capability_sitewide","embeddable":true,"href":"https:\/\/www.genesys.com\/es-mx\/wp-json\/wp\/v2\/tax_capability_sitewide?post=124642"},{"taxonomy":"tax_products_programs","embeddable":true,"href":"https:\/\/www.genesys.com\/es-mx\/wp-json\/wp\/v2\/tax_products_programs?post=124642"},{"taxonomy":"tax_buying_job","embeddable":true,"href":"https:\/\/www.genesys.com\/es-mx\/wp-json\/wp\/v2\/tax_buying_job?post=124642"},{"taxonomy":"tax_buyer_persona","embeddable":true,"href":"https:\/\/www.genesys.com\/es-mx\/wp-json\/wp\/v2\/tax_buyer_persona?post=124642"},{"taxonomy":"tax_sector","embeddable":true,"href":"https:\/\/www.genesys.com\/es-mx\/wp-json\/wp\/v2\/tax_sector?post=124642"},{"taxonomy":"tax_segment","embeddable":true,"href":"https:\/\/www.genesys.com\/es-mx\/wp-json\/wp\/v2\/tax_segment?post=124642"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}