{"id":103578,"date":"2017-12-14T00:00:00","date_gmt":"2017-12-14T08:00:00","guid":{"rendered":"https:\/\/www.genesys.com\/?post_type=resources&#038;p=103578"},"modified":"2018-11-01T09:58:51","modified_gmt":"2018-11-01T16:58:51","slug":"como-convertirse-en-una-empresa-iconica","status":"publish","type":"resources","link":"https:\/\/www.genesys.com\/es-mx\/resources\/como-convertirse-en-una-empresa-iconica","title":{"rendered":"C\u00f3mo convertirse en una empresa ic\u00f3nica"},"content":{"rendered":"<div class=\"wpb-content-wrapper\"><p>[vc_section][vc_row][vc_column width=&#8221;2\/3&#8243;][vc_column_text]<\/p>\n<h1>C\u00f3mo Convertirse en una Empresa Ic\u00f3nica y Alcanzar la Excelencia en CX<\/h1>\n<p>[\/vc_column_text]<span class=\"g_separator genesys-light-gray\" style=\"height:2px\"><\/span>[vc_row_inner][vc_column_inner width=&#8221;2\/3&#8243;][vc_column_text]<\/p>\n<p>Es esencial que las empresas globales que buscan mantener altos niveles de CX y valor de marca implementen y gestionen una suite integral de tecnolog\u00edas de experiencia del cliente.\u00a0 Sin embargo, lo que distingue a los l\u00edderes en CX de los dem\u00e1s es que evitan el impulso de implementar soluciones tecnol\u00f3gicas para resolver problemas de eficiencia. Las nuevas tecnolog\u00edas deben estar acompa\u00f1adas de la correspondiente inversi\u00f3n en recursos humanos.<\/p>\n<p>Este es el resultado de una encuesta global realizada a m\u00e1s de 550 ejecutivos senior, llevada a cabo por MIT Technology Review, que analiza las presiones que llevan a adoptar determinados procesos de experiencia del cliente, y las herramientas y estrategias que se implementan para mitigarlas y mejorar continuamente el customer engagement.<\/p>\n<p>Lea el informe y obtenga una descripci\u00f3n detallada de:<\/p>\n<ul>\n<li>las estrategias que diferencian a una empresa ic\u00f3nica de una que no lo es<\/li>\n<li>la manera en que var\u00edan las estrategias de regi\u00f3n en regi\u00f3n, seg\u00fan la madurez y las expectativas del cliente<\/li>\n<li>la gesti\u00f3n de la innovaci\u00f3n y la adopci\u00f3n de tecnolog\u00eda en el futuro<\/li>\n<li>lo que implica mantenerse ic\u00f3nica con talento y tecnolog\u00eda<\/li>\n<\/ul>\n<p>[\/vc_column_text][\/vc_column_inner][vc_column_inner width=&#8221;1\/3&#8243;][vc_single_image image=&#8221;103581&#8243; img_size=&#8221;full&#8221;][\/vc_column_inner][\/vc_row_inner][\/vc_column][vc_column width=&#8221;1\/3&#8243;]<div class=\"eloq_form elq-container gmkto_form_type_ gmkto_format_vertical\"><form method=\"post\" name=\"MasterLeadIntakeForm\" action=\"https:\/\/s1260946616.t.eloqua.com\/e\/f2\" data-proc=\"page\" data-ppcount=\"5\" onsubmit=\"return proc_submit(this);\" class=\"beam-form elq-form init yesknown yesprefill yespp strict-check\"  ><div id=\"known_person\" style=\"display:none;\"><p class=\"welcome_user\"><span id=\"welcome_person\">Bienvenido de nuevo,<\/span> <span id=\"person_info\"><span class=\"person_first\"><\/span>&nbsp;<span class=\"person_last\"><\/span><\/span><\/p><p class=\"delete_button\"><a class=\"deletemyrecord\">\u00bfNo es usted?<\/a><\/p>\n    <div class=\"form-row cb_available white-box work-email el_field form-floating\">\n        <input type=\"email\" class=\"form-control el_field elq-item-input cb_available  required\" name=\"secondaryEmailAddress1\" id=\"fe644\" value=\"\" placeholder=\"Please provide your work email\">\n        <label for=\"fe644\">Please provide your work email<span class=\"required-asterisk\">*<\/span><\/label>\n    <\/div><\/div><input value=\"MasterLeadIntakeForm\" type=\"hidden\" name=\"elqFormName\"><input value=\"1260946616\" type=\"hidden\" name=\"elqSiteId\"><input name=\"elqCampaignId\" type=\"hidden\"><input type=\"hidden\" name=\"elqCustomerGUID\" value=\"\"><input type=\"hidden\" name=\"elqCookieWrite\" value=\"0\"><input type=\"hidden\" name=\"client_ip_address\" id=\"fe449\" value=\"\"><div class=\"fields\"><input type=\"hidden\" name=\"CID\" id=\"fe198\" value=\"7010B000001SNhC\"><input type=\"hidden\" name=\"CID_STATUS\" id=\"fe281\" value=\"\"><input type=\"hidden\" name=\"redirect_url\" id=\"fe217\" value=\"https:\/\/www.genesys.com\/es-mx\/wp-json\/wp\/v2\/resources\/103578?thankyou=103578&page_type=resources&page_attr=Informe\"><input type=\"hidden\" name=\"landing_page_url\" id=\"fe204\" value=\"https:\/\/www.genesys.com\/es-mx\/wp-json\/wp\/v2\/resources\/103578\"><input type=\"hidden\" name=\"post_type\" id=\"fe448\" value=\"resources\"><input type=\"hidden\" name=\"integration\" id=\"fe362\" value=\"\"><input type=\"hidden\" name=\"language_code\" id=\"fe479\" value=\"es-mx\"><input type=\"hidden\" name=\"full_url\" id=\"fe983\" value=\"https:\/\/www.genesys.com\/es-mx\/wp-json\/wp\/v2\/resources\/103578\"><input type=\"hidden\" name=\"post_id\" id=\"fe984\" value=\"103578\">\n    <div class=\"form-row row-email el_field form-floating\">\n        <input type=\"email\" class=\"form-control el_field elq-item-input required\" name=\"emailAddress\" id=\"fe192\" value=\"\" aria-label=\"Email Corporativo\" placeholder=\"Email Corporativo\">\n        <label for=\"fe192\">Email Corporativo<span class=\"required-asterisk\">*<\/span><\/label>\n    <\/div>\n    <div class=\"form-row cb_available el_field form-floating\">\n        <input type=\"text\" class=\"form-control el_field elq-item-input cb_available  required\" name=\"firstName\" id=\"fe190\" value=\"\" placeholder=\"Nombre\">\n        <label for=\"fe190\">Nombre<span class=\"required-asterisk\">*<\/span><\/label>\n    <\/div>\n    <div class=\"form-row cb_available el_field form-floating\">\n        <input type=\"text\" class=\"form-control el_field elq-item-input cb_available required\" name=\"lastName\" id=\"fe191\" value=\"\" placeholder=\"Apellido\">\n        <label for=\"fe191\">Apellido<span class=\"required-asterisk\">*<\/span><\/label>\n    <\/div>\n    <div class=\"form-row cb_available eloq_ppe el_field form-floating\">\n        <select class=\"form-select el_field elq-item-select cb_available required eloq_ppe\" id=\"fe219\" name=\"jobLevel1\" data-value=\"\">\n            <option selected=\"\" value=\"\"><\/option><option value=\"C-Level\">C-Level<\/option><option value=\"VP\">Vicepresidente<\/option><option value=\"Director\">Director<\/option><option value=\"Manager\">Gerente<\/option><option value=\"Principal\">Presidente<\/option><option value=\"Engineer \/ Architect\">Ingeniero \/ arquitecto<\/option><option value=\"Consultant\">Consultor<\/option><option value=\"Analyst\">Analista<\/option><option value=\"Partner\">Socio<\/option><option value=\"Staff\">Personal<\/option><option value=\"Unknown\">Desconocido<\/option>\n        <\/select>\n        <label for=\"fe219\">Nivel<span class=\"required-asterisk\">*<\/span><\/label>\n    <\/div>\n    <div class=\"form-row cb_available eloq_ppe el_field form-floating\">\n        <select class=\"form-select el_field elq-item-select cb_available required eloq_ppe\" id=\"fe218\" name=\"jobFunction1\" data-value=\"\">\n            <option selected=\"\" value=\"\"><\/option>\n            <option value=\"Claims\">Reclamos<\/option><option value=\"Collections\">Cobranzas<\/option><option value=\"Contact Center Management\">Gesti\u00f3n del centro de contacto<\/option><option value=\"Customer Experience\">Experiencia del cliente<\/option><option value=\"Customer Service\">Servicio al Cliente<\/option><option value=\"Ecommerce\/Digital Channels\">Canales digitales y de comercio electr\u00f3nico<\/option><option value=\"Finance\">Finanzas<\/option><option value=\"Human Resources\">Recursos Humanos<\/option><option value=\"Influencer\">Influenciador<\/option><option value=\"Information Technology\">Tecnolog\u00edas de la informaci\u00f3n<\/option><option value=\"IT Architecture\">Arquitectura de TI<\/option><option value=\"IT Infrastructure\">Infraestructura de TI<\/option><option value=\"IVR\">IVR<\/option><option value=\"Marketing\">Mercadeo<\/option><option value=\"Operations \/ Process Management\">Gesti\u00f3n de operaciones \/ procesos<\/option><option value=\"Production 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class=\"required-asterisk\">*<\/span><\/label>\n    <\/div>\n    <div class=\"form-row cb_available eloq_ppe el_field form-floating\">\n        <select class=\"form-select el_field elq-item-select cb_available required eloq_ppe\" id=\"fe194\" name=\"country\" data-value=\"\">\n            <option value=\"\"><\/option>\n            <!-- Add country options here -->\n        <\/select>\n        <label for=\"fe194\">Pa\u00eds\n<span class=\"required-asterisk\">*<\/span><\/label>\n    <\/div>\n    <div class=\"form-row cb_available country_dep el_field form-floating\">\n        <select class=\"form-select el_field elq-item-select cb_available required eloq_ppe\" id=\"fe214\" name=\"stateProv\" data-value=\"\">\n            <option selected=\"\" value=\"\"><\/option>\n        <\/select>\n        <label for=\"fe214\">Ciudad\/Estado<span class=\"required-asterisk\">*<\/span><\/label>\n    <\/div>\n    <div class=\"form-row cb_available eloq_ppe el_field form-floating\">\n        <input type=\"text\" class=\"form-control el_field elq-item-input cb_available required eloq_ppe\" name=\"website1\" id=\"fe801\" value=\"\" placeholder=\"Your Website\">\n        <label for=\"fe801\">Your Website<span class=\"required-asterisk\">*<\/span><\/label>\n    <\/div>\n    <div class=\"form-row cb_available eloq_ppe el_field form-floating\">\n        <input type=\"text\" class=\"form-control el_field elq-item-input cb_available required eloq_ppe\" name=\"city\" id=\"fe226\" value=\"\" placeholder=\"Ciudad\">\n        <label for=\"fe226\">Ciudad<span class=\"required-asterisk\">*<\/span><\/label>\n    <\/div>\n    <div class=\"form-row cb_available eloq_ppe el_field form-floating\">\n        <input type=\"text\" class=\"form-control el_field elq-item-input cb_available required eloq_ppe\" name=\"title\" id=\"fe220\" value=\"\" placeholder=\"Cargo\">\n        <label for=\"fe220\">Cargo<span class=\"required-asterisk\">*<\/span><\/label>\n    <\/div>\n    <div class=\"form-row cb_available eloq_ppe el_field form-floating\">\n        <select class=\"form-select el_field elq-item-select cb_available required eloq_ppe\" id=\"fe221\" name=\"industry1\" data-value=\"\">\n            <option value=\"\" ><\/option>\n            <option value=\"Banking\">Banca<\/option><option value=\"Business Services\">Servicios empresariales<\/option><option value=\"Capital Markets\">Mercado de Capitales<\/option><option value=\"Communications\">Comunicaciones<\/option><option value=\"Consumer Products\">Bienes de Consumo<\/option><option value=\"Defense & Intelligence\">Defensa e Inteligencia<\/option><option value=\"Education & Non-Profit\">Educaci\u00f3n y Sin \u00c1nimo de Lucro<\/option><option value=\"Energy & Utilities\">Energ\u00eda y Servicios P\u00fablicos<\/option><option value=\"Entertainment\">Entretenimiento<\/option><option value=\"Government\">Gobierno<\/option><option value=\"Insurance\">Seguros<\/option><option value=\"Life 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Deseo recibir informaci\u00f3n de Genesys por correo electr\u00f3nico o tel\u00e9fono.<\/label><\/div><div class=\"single-checkbox-row form-row white-box \"><input type=\"checkbox\" class=\"el_field eloq_ppe\" name=\"contactMe\" id=\"fe509\" val=\"\"><label class=\"checkbox-aligned elq-item-label\" for=\"fe509\">Quiero ser contactado por un especialista de CX.<\/label><\/div><input type=\"hidden\" data-query=\"utm_medium\" name=\"utm_medium\" id=\"fe199\" value=\"\"><input type=\"hidden\" data-query=\"utm_source\" name=\"utm_source\" id=\"fe200\" value=\"\"><input type=\"hidden\" data-query=\"utm_campaign\" name=\"utm_campaign\" id=\"fe201\" value=\"\"><input type=\"hidden\" data-query=\"utm_term\" name=\"utm_term\" id=\"fe202\" value=\"\"><input type=\"hidden\" data-query=\"utm_content\" name=\"utm_content\" id=\"fe203\" value=\"\"><input type=\"hidden\" data-query=\"ost_tool\" name=\"ost_tool\" id=\"fe293\" value=\"\"><input type=\"hidden\" data-query=\"ost_campaign\" 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value=\"DESCARGUE AHORA\" id=\"fe195\"><div class=\"loading\"><\/div><div class=\"gdpr-field form-row white-box legal\"><span>Al proporcionar su informaci\u00f3n, usted acepta nuestra \n <a href=\"https:\/\/www.genesys.com\/company\/legal\/privacy-policy\" target=\"_blank\">pol\u00edtica de privacidad<\/a><\/span><\/div><\/div><\/form><\/div>[\/vc_column][\/vc_row][\/vc_section]<\/p>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>[vc_section][vc_row][vc_column width=&#8221;2\/3&#8243;][vc_column_text] C\u00f3mo Convertirse en una Empresa Ic\u00f3nica y Alcanzar la Excelencia en CX [\/vc_column_text][vc_row_inner][vc_column_inner width=&#8221;2\/3&#8243;][vc_column_text] Es esencial que las empresas globales que buscan mantener altos niveles de CX y valor de marca implementen y gestionen una suite integral de tecnolog\u00edas de experiencia del cliente.\u00a0 Sin embargo, lo que distingue a los l\u00edderes en CX [&hellip;]<\/p>\n","protected":false},"author":13,"featured_media":103580,"template":"","tax_priority":[],"tax_contenttheme":[],"tax_bundle":[],"tax_contenttheme2":[],"tax_capability_sitewide":[],"tax_products_programs":[],"tax_buying_job":[],"tax_buyer_persona":[],"tax_sector":[],"tax_segment":[],"class_list":["post-103578","resources","type-resources","status-publish","has-post-thumbnail","hentry","tax_content_type-report-es-mx"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.genesys.com\/es-mx\/wp-json\/wp\/v2\/resources\/103578","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.genesys.com\/es-mx\/wp-json\/wp\/v2\/resources"}],"about":[{"href":"https:\/\/www.genesys.com\/es-mx\/wp-json\/wp\/v2\/types\/resources"}],"author":[{"embeddable":true,"href":"https:\/\/www.genesys.com\/es-mx\/wp-json\/wp\/v2\/users\/13"}],"version-history":[{"count":2,"href":"https:\/\/www.genesys.com\/es-mx\/wp-json\/wp\/v2\/resources\/103578\/revisions"}],"predecessor-version":[{"id":106338,"href":"https:\/\/www.genesys.com\/es-mx\/wp-json\/wp\/v2\/resources\/103578\/revisions\/106338"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.genesys.com\/es-mx\/wp-json\/wp\/v2\/media\/103580"}],"wp:attachment":[{"href":"https:\/\/www.genesys.com\/es-mx\/wp-json\/wp\/v2\/media?parent=103578"}],"wp:term":[{"taxonomy":"tax_priority","embeddable":true,"href":"https:\/\/www.genesys.com\/es-mx\/wp-json\/wp\/v2\/tax_priority?post=103578"},{"taxonomy":"tax_contenttheme","embeddable":true,"href":"https:\/\/www.genesys.com\/es-mx\/wp-json\/wp\/v2\/tax_contenttheme?post=103578"},{"taxonomy":"tax_bundle","embeddable":true,"href":"https:\/\/www.genesys.com\/es-mx\/wp-json\/wp\/v2\/tax_bundle?post=103578"},{"taxonomy":"tax_contenttheme2","embeddable":true,"href":"https:\/\/www.genesys.com\/es-mx\/wp-json\/wp\/v2\/tax_contenttheme2?post=103578"},{"taxonomy":"tax_capability_sitewide","embeddable":true,"href":"https:\/\/www.genesys.com\/es-mx\/wp-json\/wp\/v2\/tax_capability_sitewide?post=103578"},{"taxonomy":"tax_products_programs","embeddable":true,"href":"https:\/\/www.genesys.com\/es-mx\/wp-json\/wp\/v2\/tax_products_programs?post=103578"},{"taxonomy":"tax_buying_job","embeddable":true,"href":"https:\/\/www.genesys.com\/es-mx\/wp-json\/wp\/v2\/tax_buying_job?post=103578"},{"taxonomy":"tax_buyer_persona","embeddable":true,"href":"https:\/\/www.genesys.com\/es-mx\/wp-json\/wp\/v2\/tax_buyer_persona?post=103578"},{"taxonomy":"tax_sector","embeddable":true,"href":"https:\/\/www.genesys.com\/es-mx\/wp-json\/wp\/v2\/tax_sector?post=103578"},{"taxonomy":"tax_segment","embeddable":true,"href":"https:\/\/www.genesys.com\/es-mx\/wp-json\/wp\/v2\/tax_segment?post=103578"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}