{"id":230122,"date":"2020-01-13T23:58:22","date_gmt":"2020-01-14T07:58:22","guid":{"rendered":"https:\/\/www.genesys.com\/?page_id=230122"},"modified":"2026-10-05T08:03:25","modified_gmt":"2026-10-05T15:03:25","slug":"genesys-cloud","status":"publish","type":"page","link":"https:\/\/www.genesys.com\/es-mx\/genesys-cloud","title":{"rendered":"Genesys Cloud CX"},"content":{"rendered":"<div class=\"wpb-content-wrapper\"><p>[vc_section background_color=&#8221;bgc-lgray&#8221; flair=&#8221;%5B%7B%22flair_type%22%3A%22f_type_image%22%7D%5D&#8221;][vc_row el_id=&#8221;genesys-cx-hero&#8221;][vc_column width=&#8221;2\/3&#8243;][vc_column_text css=&#8221;&#8221;]<\/p>\n<p class=\"eyebrow\" style=\"color: var(--text-default-secondary, #3d496d);\">GENESYS CLOUD<\/p>\n<h1>Haz que la IA ag\u00e9ntica trabaje en cada experiencia del cliente<\/h1>\n<p><span style=\"color: var(--text-default-secondary, #3d496d);\">Una plataforma para toda su organizaci\u00f3n de atenci\u00f3n al cliente, con IA que orquesta experiencias, aumenta la productividad y transforma su negocio.<br \/>\n<\/span>[\/vc_column_text][\/vc_column][vc_column width=&#8221;1\/3&#8243;]<div class=\"btn-container justify-content-lg-end justify-content-end\"><a role=\"button\"  class=\"btn btn-primary\" href=\"https:\/\/www.genesys.com\/es-mx\/tour\" target=\"\" rel=\"\">Realiza un tour<\/a><a role=\"button\"  class=\"btn btn-ff-primary chevron video-lightbox\" href=\"https:\/\/www.youtube.com\/embed\/18rNQO8A9Nw\" target=\"\" rel=\"\">Mira c\u00f3mo<\/a><\/div>[\/vc_column][vc_column][vc_single_image image=&#8221;638749&#8243; css=&#8221;&#8221; el_id=&#8221;cloud-hero&#8221;][\/vc_column][\/vc_row][\/vc_section][vc_section flair=&#8221;%5B%7B%22flair_type%22%3A%22f_type_image%22%7D%5D&#8221; el_class=&#8221;sticky-top&#8221; el_id=&#8221;genesys-cx-nav&#8221;][vc_row][vc_column]<div class=\"chunk-template-container genesys-cx-nav\" ><div class=\"wpb-content-wrapper\"><p>[vc_section sec_wrap_no=&#8221;enable&#8221; flair=&#8221;%5B%7B%22flair_type%22%3A%22f_type_image%22%2C%22hide_mobile%22%3A%22yes%22%7D%5D&#8221; el_id=&#8221;genesys-cx-nav&#8221;][vc_row r_wrap_no=&#8221;enable&#8221;][vc_column c_wrap_no=&#8221;enable&#8221;]\n  <header class=\"octobeam-secondary sticky-top\">\n    <div class=\"container\">\n      <nav class=\"navbar rounded-3 navbar-expand-lg w-100\">\n        <a class=\"navbar-brand animated\" href=\"\/genesys-cloud\">\n          <img decoding=\"async\" class=\"genesys-logo\" width=\"200\" height=\"36\" src=\"https:\/\/www.genesys.com\/media\/Genesys-cloud-logo-2.png\" alt=\"Logo\">\n        <\/a>\n        <button class=\"navbar-toggler collapsed\" type=\"button\" data-bs-toggle=\"collapse\" data-bs-target=\".octobeam-secondary-nav\" aria-label=\"Toggle navigation\">\n          <i class=\"fa-kit fa-chevron-up\"><\/i>\n        <\/button>\n        <div class=\"navbar-collapse collapse octobeam-secondary-nav\">\n          <ul class=\"navbar-nav primarydrop\">\n            <li class=\"nav-item\"><a class=\"nav-link\" href=\"#capabilities\">Capabilities<\/a><\/li><li class=\"nav-item\"><a class=\"nav-link\" href=\"#platform\">Platform<\/a><\/li><li class=\"nav-item\"><a class=\"nav-link\" href=\"#teams\">Teams<\/a><\/li><li class=\"nav-item\"><a class=\"nav-link\" href=\"#customer-stories\">Customers<\/a><\/li><li class=\"nav-item\"><a class=\"nav-link\" href=\"#resources\">Resources<\/a><\/li>\n          <\/ul>\n          <ul class=\"navbar-nav seconddrop ms-auto\">\n            <li class=\"nav-item kraken-started\">\n              <a class=\"nav-link\" role=\"button\" href=\"#\"><div class=\"btn btn-secondary small mt-0\">Get started<\/div><\/a>\n            <\/li>\n          <\/ul>\n        <\/div>\n      <\/nav>\n    <\/div>\n  <\/header>\n  [vc_raw_js]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[\/vc_raw_js][\/vc_column][\/vc_row][\/vc_section]<\/p>\n<\/div><\/div>[\/vc_column][\/vc_row][\/vc_section][vc_section flair=&#8221;%5B%7B%22flair_type%22%3A%22f_type_image%22%7D%5D&#8221; el_id=&#8221;genesys-cx-model&#8221;][vc_row content_placement=&#8221;middle&#8221;][vc_column][vc_column_text css=&#8221;&#8221;]<\/p>\n<h2 style=\"text-align: center;\">El nuevo modelo operativo para CX<\/h2>\n<p style=\"text-align: center;\">La CX se ha convertido en el diferenciador clave, y la orquestaci\u00f3n ag\u00e9ntica es la forma de adelantarse. La plataforma Genesys Cloud\u2122 hace realidad este nuevo modelo operativo de manera confiable y a escala, optimizando cada interacci\u00f3n para generar mejores resultados y maximizar el rendimiento de la IA.<\/p>\n<p>[\/vc_column_text][\/vc_column][\/vc_row][vc_row content_placement=&#8221;middle&#8221; css=&#8221;.vc_custom_1787705486859{background-color: #F9F8F5 !important;border-radius: 35px !important;}&#8221; el_id=&#8221;model-items&#8221;][vc_column width=&#8221;1\/5&#8243; el_class=&#8221;cx-model-card&#8221;][vc_single_image image=&#8221;638689&#8243; alignment=&#8221;center&#8221; css=&#8221;&#8221; si_max_width=&#8221;48px&#8221;][vc_column_text css=&#8221;&#8221;]<\/p>\n<h3 class=\"h5\" style=\"text-align: center;\">Percibir<\/h3>\n<p style=\"color: var(--text-default-secondary, #3d496d); text-align: center;\">Comprende se\u00f1ales, contexto, datos y estado de todo tu ecosistema tecnol\u00f3gico.<\/p>\n<p>[\/vc_column_text][\/vc_column][vc_column width=&#8221;1\/5&#8243; el_class=&#8221;cx-model-card&#8221;][vc_single_image image=&#8221;638692&#8243; alignment=&#8221;center&#8221; css=&#8221;&#8221; el_id=&#8221;card&#8221; si_max_width=&#8221;48px&#8221;][vc_column_text css=&#8221;&#8221;]<\/p>\n<h3 class=\"h5\" style=\"text-align: center;\">Razonar<\/h3>\n<p style=\"color: var(--text-default-secondary, #3d496d); text-align: center;\">Toma decisiones adaptativas basadas en el contexto, las conversaciones en vivo y los objetivos.<\/p>\n<p>[\/vc_column_text][\/vc_column][vc_column width=&#8221;1\/5&#8243; el_class=&#8221;cx-model-card&#8221;][vc_single_image image=&#8221;638693&#8243; alignment=&#8221;center&#8221; css=&#8221;&#8221; si_max_width=&#8221;48px&#8221;][vc_column_text css=&#8221;.vc_custom_1791212588190{border-radius: 15px !important;border-color: #F1EFEA !important;}&#8221;]<\/p>\n<h3 class=\"h5\" style=\"text-align: center;\">Actuar<\/h3>\n<p style=\"color: var(--text-default-secondary, #3d496d); text-align: center;\">Ejecuta el trabajo en los recursos y sistemas adecuados hasta su resoluci\u00f3n.<\/p>\n<p>[\/vc_column_text][\/vc_column][vc_column width=&#8221;1\/5&#8243; el_class=&#8221;cx-model-card&#8221;][vc_single_image image=&#8221;638694&#8243; alignment=&#8221;center&#8221; css=&#8221;&#8221; si_max_width=&#8221;48px&#8221;][vc_column_text css=&#8221;&#8221;]<\/p>\n<h3 class=\"h5\" style=\"text-align: center;\">Optimizar<\/h3>\n<p style=\"color: var(--text-default-secondary, #3d496d); text-align: center;\">Aprende continuamente de los resultados para mejorar el rendimiento con el tiempo.<\/p>\n<p>[\/vc_column_text][\/vc_column][vc_column width=&#8221;1\/5&#8243; el_class=&#8221;cx-model-card&#8221;][vc_single_image image=&#8221;638695&#8243; alignment=&#8221;center&#8221; css=&#8221;&#8221; si_max_width=&#8221;48px&#8221;][vc_column_text css=&#8221;&#8221;]<\/p>\n<h3 class=\"h5\" style=\"text-align: center;\">Gobernar<\/h3>\n<p style=\"color: var(--text-default-secondary, #3d496d); text-align: center;\">Dise\u00f1a, controla y conecta todos los componentes de la orquestaci\u00f3n ag\u00e9ntica.<\/p>\n<p>[\/vc_column_text][\/vc_column][\/vc_row][\/vc_section][vc_section flair=&#8221;%5B%7B%22flair_type%22%3A%22f_type_image%22%7D%5D&#8221; el_id=&#8221;capabilities&#8221; el_class=&#8221;cx-roulette&#8221;][vc_row el_class=&#8221;capabilities-row&#8221;][vc_column width=&#8221;1\/2&#8243; el_class=&#8221;content&#8221;][vc_column_text css=&#8221;&#8221;]<\/p>\n<p class=\"eyebrow\" style=\"color: var(--text-default-secondary, #3d496d);\">CAPACIDADES<\/p>\n<h2>Habilita la interacci\u00f3n aut\u00f3noma con controles de seguridad<\/h2>\n<p><span style=\"color: var(--text-default-secondary, #3d496d);\"><br \/>\nGana y conserva clientes con una interacci\u00f3n r\u00e1pida y relevante: IA que planifica, act\u00faa y verifica los resultados dentro de tus controles y pol\u00edticas.<br \/>\n<\/span><\/p>\n<p>[\/vc_column_text]<div class=\"btn-container  \"><a role=\"button\"  class=\"btn btn-ff-primary chevron\" href=\"\/es-mx\/capabilities\/ai-and-automation\" target=\"\" rel=\"\">Obt\u00e9n m\u00e1s informaci\u00f3n<\/a><\/div><div class=\"links-container component-links-roulette roulette-items\"><div class=\"row\"><div class=\"col-md-6 links-col main-col\"><div class=\"gray-line-indicator\"><\/div><div class=\"link-items-container\"><div class=\"link-item active\" data-key=\"0\"><div class=\"component card w-100 vertical text-start shadow item-link-card no-link\"><div class=\"card-body link-content m-0\"><h3 class=\"h5 link-title\">Crea, prueba y gobierna agentes de IA en un solo entorno de trabajo<\/h3><p class=\"text-16 link-desc\">Fundamenta las acciones en conocimientos aprobados. Con\u00e9ctate con otros sistemas y agentes de IA, y valida antes de publicar.<\/p><\/div><\/div><\/div><div class=\"link-item\" data-key=\"1\"><div class=\"component card w-100 vertical text-start shadow item-link-card no-link\"><div class=\"card-body link-content m-0\"><h3 class=\"h5 link-title\">Resuelve m\u00e1s con agentes virtuales expertos y siempre activos<\/h3><p class=\"text-16 link-desc\">Brinda un servicio consistente las 24 horas, los 7 d\u00edas de la semana, en cualquier idioma, con agentes de IA que perciben, razonan y act\u00faan.<\/p><\/div><\/div><\/div><div class=\"link-item\" data-key=\"2\"><div class=\"component card w-100 vertical text-start shadow item-link-card no-link\"><div class=\"card-body link-content m-0\"><h3 class=\"h5 link-title\">Escala la interacci\u00f3n con IA en todos los canales<\/h3><p class=\"text-16 link-desc\">Implementa agentes de IA en voz, texto, web, redes sociales, WhatsApp y m\u00e1s, tanto entrantes como salientes.<\/p><\/div><\/div><\/div><\/div><\/div><div class=\"col-md-6 links-col media-col\"><img decoding=\"async\" data-img-key=\"0\" class=\"link-image active\" src=\"https:\/\/www.genesys.com\/media\/capabilities_02_a-scaled.png\" width=\"1600\" height=\"1721\" alt=\"Voice ai agent instructions panel alongside a personal banking virtual agent profile card.\"><img decoding=\"async\" data-img-key=\"1\" class=\"link-image\" src=\"https:\/\/www.genesys.com\/media\/capabilities_02_b-scaled.png\" width=\"1600\" height=\"1721\" alt=\"Personal banking agentic virtual agent chat interface with a customer message about disputing a charge.\"><img decoding=\"async\" data-img-key=\"2\" class=\"link-image\" src=\"https:\/\/www.genesys.com\/media\/capabilities_02_c-scaled.png\" width=\"1600\" height=\"1721\" alt=\"Banking virtual agent interface showing channel options voice, messaging, email, and social alongside an email conversation.\"><\/div><\/div><\/div><style type='text\/css'>\r .component.card .card-body { padding: 1rem !important; margin: 0 !important; } .link-title { margin-bottom: 1rem !important; } .component-links-roulette .link-desc { display: block !important; } .wpb_row:has(.roulette-items) { position: relative; } .wpb_row:has(.roulette-items) > .wpb_column:has(.roulette-items) { position: relative; z-index: 1; } .links-container .row { display: block; } .links-container .main-col { width: 100%; max-width: 100%; flex: none; } .links-container .media-col { position: absolute; top: 0; right: 0; height: 100%; width: 100%; max-width: 50%; pointer-events: none; } .links-container .media-col .link-image { position: absolute; top: 0; left: 0 !important; width: 100%; max-width: 792px; height: 100%; object-fit: contain; opacity: 0; transition: opacity 0.4s ease; } .links-container .media-col .link-image.active { opacity: 1; } .wpb_row:has(.roulette-items) > .wpb_column:first-child { padding-right: 40px; } \r <\/style>[\/vc_column][\/vc_row][\/vc_section][vc_section flair=&#8221;%5B%7B%22flair_type%22%3A%22f_type_image%22%7D%5D&#8221; el_id=&#8221;genesys-cx-orchestrate&#8221; el_class=&#8221;cx-roulette&#8221;][vc_row][vc_column width=&#8221;1\/2&#8243; el_class=&#8221;content&#8221;][vc_column_text css=&#8221;&#8221;]<\/p>\n<h2>Orquesta los recorridos del cliente en toda la empresa<\/h2>\n<p><span style=\"color: var(--text-default-secondary, #3d496d);\"><br \/>\nAumenta el valor de vida del cliente mediante la orquestaci\u00f3n de recorridos personalizados y la automatizaci\u00f3n del trabajo detr\u00e1s de ellos en todos los puntos de contacto, sistemas y socios.<br \/>\n<\/span><\/p>\n<p>[\/vc_column_text]<div class=\"btn-container  \"><a role=\"button\"  class=\"btn btn-ff-primary chevron\" href=\"\/es-mx\/capabilities\/customer-journey-management\" target=\"\" rel=\"\">Obt\u00e9n m\u00e1s informaci\u00f3n<\/a><\/div><div class=\"links-container component-links-roulette roulette-items\"><div class=\"row\"><div class=\"col-md-6 links-col main-col\"><div class=\"gray-line-indicator\"><\/div><div class=\"link-items-container\"><div class=\"link-item active\" data-key=\"0\"><div class=\"component card w-100 vertical text-start shadow item-link-card no-link\"><div class=\"card-body link-content m-0\"><h3 class=\"h5 link-title\">Unifica datos, memoria y contexto en tiempo real<\/h3><p class=\"text-16 link-desc\">Recopila, enriquece y activa cada se\u00f1al para potenciar decisiones adaptativas basadas en el contexto.<\/p><\/div><\/div><\/div><div class=\"link-item\" data-key=\"1\"><div class=\"component card w-100 vertical text-start shadow item-link-card no-link\"><div class=\"card-body link-content m-0\"><h3 class=\"h5 link-title\">Gu\u00eda cada recorrido hacia el mejor resultado<\/h3><p class=\"text-16 link-desc\">Comprende la intenci\u00f3n del cliente y dir\u00edjelo a la persona, agente de IA o flujo correcto, con el contexto intacto.<\/p><\/div><\/div><\/div><div class=\"link-item\" data-key=\"2\"><div class=\"component card w-100 vertical text-start shadow item-link-card no-link\"><div class=\"card-body link-content m-0\"><h3 class=\"h5 link-title\">Automatiza el trabajo detr\u00e1s de cada experiencia<\/h3><p class=\"text-16 link-desc\">Conecta los equipos de front-office y back-office para mantener el trabajo complejo en marcha hasta que se resuelva por completo.<\/p><\/div><\/div><\/div><\/div><\/div><div class=\"col-md-6 links-col media-col\"><img decoding=\"async\" data-img-key=\"0\" class=\"link-image active\" src=\"https:\/\/www.genesys.com\/media\/capabilities_01_a-scaled.png\" width=\"1600\" height=\"1721\" alt=\"Customer profile card showing contact details, outcomes achieved, and segments for a customer named steven bell.\"><img decoding=\"async\" data-img-key=\"1\" class=\"link-image\" src=\"https:\/\/www.genesys.com\/media\/capabilities_01_b-scaled.png\" width=\"1600\" height=\"1721\" alt=\"Journey management diagram showing interaction history and a predictive model with a propensity to churn breakdown chart.\"><img decoding=\"async\" data-img-key=\"2\" class=\"link-image\" src=\"https:\/\/www.genesys.com\/media\/capabilities_01_c-scaled.png\" width=\"1600\" height=\"1721\" alt=\"Case details panel showing a vip package, customer transportation info, and case performance metrics.\"><\/div><\/div><\/div><style type='text\/css'>\r .component.card .card-body { padding: 1rem !important; margin: 0 !important; } .link-title { margin-bottom: 1rem !important; } .component-links-roulette .link-desc { display: block !important; } .wpb_row:has(.roulette-items) { position: relative; } .wpb_row:has(.roulette-items) > .wpb_column:has(.roulette-items) { position: relative; z-index: 1; } .links-container .row { display: block; } .links-container .main-col { width: 100%; max-width: 100%; flex: none; } .links-container .media-col { position: absolute; top: 0; right: 0; height: 100%; width: 100%; max-width: 50%; pointer-events: none; } .links-container .media-col .link-image { position: absolute; top: 0; left: 0 !important; width: 100%; max-width: 792px; height: 100%; object-fit: contain; opacity: 0; transition: opacity 0.4s ease; } .links-container .media-col .link-image.active { opacity: 1; } .wpb_row:has(.roulette-items) > .wpb_column:first-child { padding-right: 40px; } \r <\/style>[\/vc_column][\/vc_row][\/vc_section][vc_section flair=&#8221;%5B%7B%22flair_type%22%3A%22f_type_image%22%7D%5D&#8221; el_id=&#8221;genesys-cx-augment&#8221; el_class=&#8221;cx-roulette&#8221;][vc_row][vc_column width=&#8221;1\/2&#8243; el_class=&#8221;content&#8221;][vc_column_text css=&#8221;&#8221;]<\/p>\n<h2>Potencia la experiencia y el desempe\u00f1o de los empleados<\/h2>\n<p><span style=\"color: var(--text-default-secondary, #3d496d);\"><br \/>\nHaz que cada equipo tenga un alto desempe\u00f1o con IA que trabaja junto a los empleados, impulsando la productividad con orientaci\u00f3n en tiempo real y desarrollo personalizado.<br \/>\n<\/span>[\/vc_column_text]<div class=\"btn-container  \"><a role=\"button\"  class=\"btn btn-ff-primary chevron\" href=\"\/es-mx\/capabilities\/wem-workforce-engagement-management\" target=\"\" rel=\"\">Obt\u00e9n m\u00e1s informaci\u00f3n<\/a><\/div><div class=\"links-container component-links-roulette roulette-items\"><div class=\"row\"><div class=\"col-md-6 links-col main-col\"><div class=\"gray-line-indicator\"><\/div><div class=\"link-items-container\"><div class=\"link-item active\" data-key=\"0\"><div class=\"component card w-100 vertical text-start shadow item-link-card no-link\"><div class=\"card-body link-content m-0\"><h3 class=\"h5 link-title\">Resuelve el trabajo de los clientes en un espacio de trabajo impulsado por IA<\/h3><p class=\"text-16 link-desc\">Re\u00fane copilotos, contexto, conocimientos y otras herramientas de IA para un servicio r\u00e1pido y personal.<\/p><\/div><\/div><\/div><div class=\"link-item\" data-key=\"1\"><div class=\"component card w-100 vertical text-start shadow item-link-card no-link\"><div class=\"card-body link-content m-0\"><h3 class=\"h5 link-title\">Mejora el desempe\u00f1o con desarrollo personalizado<\/h3><p class=\"text-16 link-desc\">Utiliza informaci\u00f3n de desempe\u00f1o en tiempo real para convertir el entrenamiento, el aprendizaje, los objetivos y el reconocimiento en progreso.<\/p><\/div><\/div><\/div><div class=\"link-item\" data-key=\"2\"><div class=\"component card w-100 vertical text-start shadow item-link-card no-link\"><div class=\"card-body link-content m-0\"><h3 class=\"h5 link-title\">Incorpora la IA de Genesys Cloud en tus flujos de trabajo de CRM<\/h3><p class=\"text-16 link-desc\">Sincroniza el contexto del cliente y agrega herramientas de agentes impulsadas por IA, enrutamiento, gesti\u00f3n del compromiso de la fuerza laboral y canales a su CRM.<\/p><\/div><\/div><\/div><\/div><\/div><div class=\"col-md-6 links-col media-col\"><img decoding=\"async\" data-img-key=\"0\" class=\"link-image active\" src=\"https:\/\/www.genesys.com\/media\/capabilities_03_a-scaled.png\" width=\"1600\" height=\"1721\" alt=\"Ai powered copilot panel recommending actions like recalling an espresso maker and flagging potential customer churn.\"><img decoding=\"async\" data-img-key=\"1\" class=\"link-image\" src=\"https:\/\/www.genesys.com\/media\/capabilities_03_b-scaled.png\" width=\"1600\" height=\"1721\" alt=\"Agent scorecard summary showing performance metrics including average handle time, after call work rate, and quality scores.\"><img decoding=\"async\" data-img-key=\"2\" class=\"link-image\" src=\"https:\/\/www.genesys.com\/media\/capabilities_03_c-scaled.png\" width=\"1600\" height=\"1721\" alt=\"Crm interface with a copilot panel and customer profile showing loyalty points.\"><\/div><\/div><\/div><style type='text\/css'>\r .component.card .card-body { padding: 1rem !important; margin: 0 !important; } .link-title { margin-bottom: 1rem !important; } .component-links-roulette .link-desc { display: block !important; } .wpb_row:has(.roulette-items) { position: relative; } .wpb_row:has(.roulette-items) > .wpb_column:has(.roulette-items) { position: relative; z-index: 1; } .links-container .row { display: block; } .links-container .main-col { width: 100%; max-width: 100%; flex: none; } .links-container .media-col { position: absolute; top: 0; right: 0; height: 100%; width: 100%; max-width: 50%; pointer-events: none; } .links-container .media-col .link-image { position: absolute; top: 0; left: 0 !important; width: 100%; max-width: 792px; height: 100%; object-fit: contain; opacity: 0; transition: opacity 0.4s ease; } .links-container .media-col .link-image.active { opacity: 1; } .wpb_row:has(.roulette-items) > .wpb_column:first-child { padding-right: 40px; } \r <\/style>[\/vc_column][\/vc_row][\/vc_section][vc_section flair=&#8221;%5B%7B%22flair_type%22%3A%22f_type_image%22%7D%5D&#8221; el_id=&#8221;genesys-cx-optimize&#8221; el_class=&#8221;cx-roulette&#8221;][vc_row][vc_column width=&#8221;1\/2&#8243; el_class=&#8221;content&#8221;][vc_column_text css=&#8221;&#8221;]<\/p>\n<h2>Analiza, adapta y optimiza en tiempo real<\/h2>\n<p><span style=\"color: var(--text-default-secondary, #3d496d);\"><br \/>\nReduce el costo de servicio con IA que detecta fricciones y adapta las experiencias sin intervenci\u00f3n manual.<br \/>\n<\/span><\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>[\/vc_column_text]<div class=\"btn-container  \"><a role=\"button\"  class=\"btn btn-ff-primary chevron\" href=\"\/es-mx\/capabilities\/call-center-software\" target=\"\" rel=\"\">Obt\u00e9n m\u00e1s informaci\u00f3n<\/a><\/div><div class=\"links-container component-links-roulette roulette-items\"><div class=\"row\"><div class=\"col-md-6 links-col main-col\"><div class=\"gray-line-indicator\"><\/div><div class=\"link-items-container\"><div class=\"link-item active\" data-key=\"0\"><div class=\"component card w-100 vertical text-start shadow item-link-card no-link\"><div class=\"card-body link-content m-0\"><h3 class=\"h5 link-title\">Mejora la calidad de cada conversaci\u00f3n<\/h3><p class=\"text-16 link-desc\">Observa cada conversaci\u00f3n dirigida por humanos y por IA, supervisa el comportamiento y optimiza el desempe\u00f1o.<\/p><\/div><\/div><\/div><div class=\"link-item\" data-key=\"1\"><div class=\"component card w-100 vertical text-start shadow item-link-card no-link\"><div class=\"card-body link-content m-0\"><h3 class=\"h5 link-title\">Equilibra la capacidad humana y de IA a medida que cambia la demanda<\/h3><p class=\"text-16 link-desc\">Pronostica el volumen, planifica la capacidad y asigna agentes humanos y de IA al trabajo correcto en el momento adecuado.<\/p><\/div><\/div><\/div><div class=\"link-item\" data-key=\"2\"><div class=\"component card w-100 vertical text-start shadow item-link-card no-link\"><div class=\"card-body link-content m-0\"><h3 class=\"h5 link-title\">Encuentra el motivo detr\u00e1s de cada tendencia<\/h3><p class=\"text-16 link-desc\">Utiliza paneles personalizados para profundizar en los KPI, identificar causas ra\u00edz y demostrar el retorno de inversi\u00f3n (ROI) en toda su operaci\u00f3n de CX.<\/p><\/div><\/div><\/div><\/div><\/div><div class=\"col-md-6 links-col media-col\"><img decoding=\"async\" data-img-key=\"0\" class=\"link-image active\" src=\"https:\/\/www.genesys.com\/media\/capabilities_04_a-scaled.png\" width=\"1600\" height=\"1721\" alt=\"Customer verification and authentication flow with a sentiment indicator and guided score.\"><img decoding=\"async\" data-img-key=\"1\" class=\"link-image\" src=\"https:\/\/www.genesys.com\/media\/capabilities_04_b-scaled.png\" width=\"1600\" height=\"1721\" alt=\"Forecast chart comparing offered volume and average handle time over time.\"><img decoding=\"async\" data-img-key=\"2\" class=\"link-image\" src=\"https:\/\/www.genesys.com\/media\/capabilities_04_c-scaled.png\" width=\"1600\" height=\"1721\" alt=\"Analytics dashboard showing voice and digital channel volume, sla adherence bar chart, and anomaly detection alert.\"><\/div><\/div><\/div><style type='text\/css'>\r .component.card .card-body { padding: 1rem !important; margin: 0 !important; } .link-title { margin-bottom: 1rem !important; } .component-links-roulette .link-desc { display: block !important; } .wpb_row:has(.roulette-items) { position: relative; } .wpb_row:has(.roulette-items) > .wpb_column:has(.roulette-items) { position: relative; z-index: 1; } .links-container .row { display: block; } .links-container .main-col { width: 100%; max-width: 100%; flex: none; } .links-container .media-col { position: absolute; top: 0; right: 0; height: 100%; width: 100%; max-width: 50%; pointer-events: none; } .links-container .media-col .link-image { position: absolute; top: 0; left: 0 !important; width: 100%; max-width: 792px; height: 100%; object-fit: contain; opacity: 0; transition: opacity 0.4s ease; } .links-container .media-col .link-image.active { opacity: 1; } .wpb_row:has(.roulette-items) > .wpb_column:first-child { padding-right: 40px; } \r <\/style>[\/vc_column][\/vc_row][\/vc_section][vc_section background_color=&#8221;bgc-lgray&#8221; flair=&#8221;%5B%7B%22flair_type%22%3A%22f_type_image%22%7D%5D&#8221; el_id=&#8221;platform&#8221;][vc_row content_placement=&#8221;middle&#8221;][vc_column v_align=&#8221;flexstart&#8221; width=&#8221;2\/3&#8243; el_class=&#8221;content-head-center&#8221; offset=&#8221;vc_col-md-offset-0 vc_col-md-6 vc_col-sm-offset-0 vc_col-xs-12&#8243;][vc_column_text css=&#8221;&#8221;]<\/p>\n<p class=\"eyebrow\" style=\"text-align: center;\">PLATAFORMA<\/p>\n<h2 style=\"text-align: center;\">Creado para liderar la Era Ag\u00e9ntica<\/h2>\n<p style=\"text-align: center;\">Genesys Cloud combina de manera \u00fanica la inteligencia para comprender la intenci\u00f3n, la velocidad para actuar al momento, la apertura para conectar su empresa y el control para escalar de manera responsable; todo lo necesario para cambiar a un modelo operativo ag\u00e9ntico.<\/p>\n<p>[\/vc_column_text][\/vc_column][\/vc_row][vc_row el_id=&#8221;elementos-de-plataforma&#8221;][vc_column width=&#8221;1\/4&#8243;]<a class=\"component card w-100 bgc-white vertical text-start thumbnail  chevron-only  \" href=\"https:\/\/www.genesys.com\/es-mx\/capabilities\/ai-studio\" target=\"\" rel=\"\" ><div class=\"thumbnail-col   thumbnail\"><img decoding=\"async\" width=\"1424\" height=\"848\" class=\"card-img-top thumbnail\" src=\"https:\/\/www.genesys.com\/media\/genesys_cloud_globe.png\" alt=\"Abstract illustration of overlapping orange and blue swirling rings representing AI orchestration\" ><\/div><div class=\"card-body\"><h3 class=\"h5\" style=\"text-align: start;\">IA<\/h3>\n<p style=\"color: var(--text-default-secondary, #3d496d); text-align: start;\">Optimiza los resultados en todo el ciclo de vida de la experiencia al orquestar el trabajo de la IA y el de los humanos.<\/p>\n<\/div><div class=\"card-footer text-end\"><div class=\"btn-container justify-content-end\"><div class=\"small mt-0 chevron btn btn-secondary  only\"><\/div><\/div><\/div><\/a>[\/vc_column][vc_column width=&#8221;1\/4&#8243;]<a class=\"component card w-100 bgc-white vertical text-start thumbnail  chevron-only  \" href=\"https:\/\/www.genesys.com\/es-mx\/capabilities\/speech-and-text-analytics\" target=\"\" rel=\"\" ><div class=\"thumbnail-col   thumbnail\"><img decoding=\"async\" width=\"1424\" height=\"848\" class=\"card-img-top thumbnail\" src=\"https:\/\/www.genesys.com\/media\/platform_waves.png\" alt=\"Abstract illustration of colorful flowing waveforms representing real-time conversational data.\" ><\/div><div class=\"card-body\"><h3 class=\"h5\" style=\"text-align: start;\">Tiempo real<\/h3>\n<p style=\"color: var(--text-default-secondary, #3d496d); text-align: start;\">Transforma los datos conversacionales en acci\u00f3n instant\u00e1nea al momento, capitalizando cada oportunidad.<\/p>\n<\/div><div class=\"card-footer text-end\"><div class=\"btn-container justify-content-end\"><div class=\"small mt-0 chevron btn btn-secondary  only\"><\/div><\/div><\/div><\/a>[\/vc_column][vc_column width=&#8221;1\/4&#8243;]<a class=\"component card w-100 bgc-white vertical text-start thumbnail  chevron-only  \" href=\"https:\/\/www.genesys.com\/es-mx\/capabilities\/integrations-apps\" target=\"\" rel=\"\" ><div class=\"thumbnail-col   thumbnail\"><img decoding=\"async\" width=\"1424\" height=\"848\" class=\"card-img-top thumbnail\" src=\"https:\/\/www.genesys.com\/media\/ecosystem_logos.png\" alt=\"ecosystem_logos\" ><\/div><div class=\"card-body\"><h3 class=\"h5\" style=\"text-align: start;\">Ecosistema<\/h3>\n<p style=\"color: var(--text-default-secondary, #3d496d); text-align: start;\">Conecta los sistemas empresariales, los datos y la IA para enriquecer cada interacci\u00f3n con contexto.<\/p>\n<\/div><div class=\"card-footer text-end\"><div class=\"btn-container justify-content-end\"><div class=\"small mt-0 chevron btn btn-secondary  only\"><\/div><\/div><\/div><\/a>[\/vc_column][vc_column width=&#8221;1\/4&#8243;]<a class=\"component card w-100 bgc-white vertical text-start thumbnail  chevron-only  \" href=\"https:\/\/www.genesys.com\/trust-center\" target=\"\" rel=\"\" ><div class=\"thumbnail-col   thumbnail\"><img decoding=\"async\" width=\"1424\" height=\"848\" class=\"card-img-top thumbnail\" src=\"https:\/\/www.genesys.com\/media\/shield_platform-1.png\" alt=\"Illustration of a shield with a compass icon, surrounded by red connecting lines, representing enterprise trust and security.\" ><\/div><div class=\"card-body\"><h3 class=\"h5\" style=\"text-align: start;\">Confianza<\/h3>\n<p style=\"color: var(--text-default-secondary, #3d496d); text-align: start;\">Innova de manera responsable con confiabilidad, seguridad, cumplimiento y gobernanza de nivel empresarial.<\/p>\n<\/div><div class=\"card-footer text-end\"><div class=\"btn-container justify-content-end\"><div class=\"small mt-0 chevron btn btn-secondary  only\"><\/div><\/div><\/div><\/a>[\/vc_column][\/vc_row][\/vc_section][vc_section background_color=&#8221;bgc-lgray&#8221; flair=&#8221;%5B%7B%22flair_type%22%3A%22f_type_image%22%7D%5D&#8221; el_id=&#8221;genesys-cx-scale&#8221;][vc_row][vc_column el_class=&#8221;content-head&#8221;][vc_column_text css=&#8221;&#8221;]<\/p>\n<h2 style=\"text-align: start;\">La escala, la velocidad y la confianza para maximizar el retorno de la IA<\/h2>\n<p style=\"text-align: start; color: var(--text-default-secondary, #3d496d);\">Genesys ofrece estos resultados a partir del a\u00f1o fiscal 2026.<\/p>\n<p>[\/vc_column_text][\/vc_column][vc_column width=&#8221;1\/3&#8243;][vc_column_text ct_style=&#8221;stat&#8221; css=&#8221;&#8221;]<\/p>\n<p class=\"h1\">29 mil millones<\/p>\n<p class=\"h5\">conversaciones en tiempo real al a\u00f1o<\/p>\n<p>[\/vc_column_text][\/vc_column][vc_column width=&#8221;1\/3&#8243;][vc_column_text ct_style=&#8221;stat&#8221; css=&#8221;&#8221;]<\/p>\n<p class=\"h1\">2M+<\/p>\n<p class=\"h5\">usuarios de Genesys Cloud<\/p>\n<p>[\/vc_column_text][\/vc_column][vc_column width=&#8221;1\/3&#8243;][vc_column_text ct_style=&#8221;stat&#8221; css=&#8221;&#8221;]<\/p>\n<p class=\"h1\">28 mil<\/p>\n<p class=\"h5\">a\u00f1os de voz transcrita al a\u00f1o<\/p>\n<p>[\/vc_column_text][\/vc_column][\/vc_row][\/vc_section][vc_section background_color=&#8221;bgc-lgray&#8221; flair=&#8221;%5B%7B%22flair_type%22%3A%22f_type_image%22%7D%5D&#8221; el_id=&#8221;teams&#8221;][vc_row][vc_column el_class=&#8221;content-head&#8221;][vc_column_text css=&#8221;&#8221;]<\/p>\n<p class=\"eyebrow\">Para equipos<\/p>\n<h2 style=\"text-align: start;\">Todo lo que tus equipos de CX necesitan, en un solo lugar<\/h2>\n<p style=\"text-align: start; color: var(--text-default-secondary, #3d496d);\">Impulsa la eficiencia y gana clientes de por vida con IA para cada rol<\/p>\n<p>[\/vc_column_text][\/vc_column][vc_column width=&#8221;1\/4&#8243; el_class=&#8221;team-card&#8221;][vc_single_image image=&#8221;638730&#8243; css=&#8221;&#8221; si_max_width=&#8221;48px&#8221;][vc_column_text css=&#8221;&#8221;]<\/p>\n<h3 class=\"h5\" style=\"text-align: start;\">Estrategas de IA<\/h3>\n<p style=\"color: var(--text-default-secondary, #3d496d); text-align: start;\">Escale la IA lista para producci\u00f3n m\u00e1s r\u00e1pido y demuestre un impacto comercial medible.<\/p>\n<p>[\/vc_column_text][\/vc_column][vc_column width=&#8221;1\/4&#8243; el_class=&#8221;team-card&#8221;][vc_raw_html css=&#8221;&#8221; el_id=&#8221;ai-strategists&#8221;]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[\/vc_raw_html][vc_column_text css=&#8221;&#8221;]<\/p>\n<h3 class=\"h5\" style=\"text-align: start;\">Operaciones del contact center<\/h3>\n<p style=\"color: var(--text-default-secondary, #3d496d); text-align: start;\">Reduce costos y manten la calidad con automatizaci\u00f3n e inteligencia conversacional.<\/p>\n<p>[\/vc_column_text]<style type='text\/css'>\r #ai-strategists .wpb_wrapper > svg { width: 48px; height: 47.702px; flex-shrink: 0; }\r <\/style>[\/vc_column][vc_column width=&#8221;1\/4&#8243; el_class=&#8221;team-card&#8221;][vc_raw_html 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css=&#8221;&#8221;]<\/p>\n<h3 class=\"h5\" style=\"text-align: start;\">Equipos de servicio<\/h3>\n<p style=\"color: var(--text-default-secondary, #3d496d); text-align: start;\">Alcanza las metas de servicio con orientaci\u00f3n de IA, contexto y siguientes pasos automatizados.<\/p>\n<p>[\/vc_column_text]<style type='text\/css'>\r #service-teams .wpb_wrapper > svg { width: 48px; height: 35.735px; flex-shrink: 0; aspect-ratio: 48.00\/35.73; }\r <\/style>[\/vc_column][vc_column width=&#8221;1\/4&#8243; el_class=&#8221;team-card&#8221;][vc_raw_html css=&#8221;&#8221; el_id=&#8221;it-developers&#8221;]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css=&#8221;&#8221;]<\/p>\n<h3 class=\"h5\" style=\"text-align: start;\">TI y desarrolladores<\/h3>\n<p style=\"color: var(--text-default-secondary, #3d496d); text-align: start;\">Escala la innovaci\u00f3n de la experiencia del cliente (CX) con IA confiable, API abiertas y gobernanza integrada.<\/p>\n<p>[\/vc_column_text]<style type='text\/css'>\r #it-developers .wpb_wrapper > svg { width: 48px; height: 43.635px; flex-shrink: 0; }\r <\/style>[\/vc_column][\/vc_row][\/vc_section][vc_section flair=&#8221;%5B%7B%22flair_type%22%3A%22f_type_image%22%7D%5D&#8221; el_id=&#8221;customer-stories&#8221;][vc_row][vc_column width=&#8221;1\/2&#8243; el_class=&#8221;content-head&#8221;][vc_column_text css=&#8221;&#8221;]<\/p>\n<p class=\"eyebrow\" style=\"text-align: start; color: var(--text-default-secondary, #3d496d);\">Clientes<\/p>\n<h2 style=\"text-align: start;\">La CX le importa a las marcas principales. Por eso usan Genesys.<\/h2>\n<p>[\/vc_column_text][\/vc_column][vc_column width=&#8221;1\/2&#8243;]<div class=\"btn-container justify-content-lg-end justify-content-end\"><a role=\"button\"  class=\"btn btn-secondary\" href=\"https:\/\/www.genesys.com\/es-mx\/customer-stories\" target=\"\" rel=\"\">Lee los casos de \u00e9xito<\/a><\/div>[\/vc_column][\/vc_row][vc_row][vc_column]<div class=\"component-customer-carousel default-layout\" data-current-active=\"0\" data-layout=\"default\" data-count=\"4\"><div class=\"carousel-main-row\"><div class=\"carousel-logo-col\"><div class=\"logo-nav-item active\"><a class=\"logo-nav\" aria-label=\"View Vodafone Oman story\" title=\"Vodafone Oman\" href=\"#626508\"><img decoding=\"async\" class=\"company-logo\" alt=\"Vodafone logo\" src=\"https:\/\/www.genesys.com\/media\/Vodafone_Logo_300x71-2.png\" width=\"300\" height=\"71\"><\/a><\/div><div class=\"logo-nav-item\"><a class=\"logo-nav\" aria-label=\"View Global Payments story\" title=\"Global Payments\" href=\"#627167\"><img decoding=\"async\" class=\"company-logo\" alt=\"Logo global payments\" src=\"https:\/\/www.genesys.com\/media\/logo-Global_Payments.svg\" width=\"390\" height=\"59\"><\/a><\/div><div class=\"logo-nav-item\"><a class=\"logo-nav\" aria-label=\"View Virgin Atlantic story\" title=\"Virgin Atlantic\" href=\"#546662\"><img decoding=\"async\" class=\"company-logo\" alt=\"Virgin atlantic x300\" src=\"https:\/\/www.genesys.com\/media\/virgin-atlantic-x300.png\" width=\"300\" height=\"72\"><\/a><\/div><div class=\"logo-nav-item\"><a class=\"logo-nav\" aria-label=\"View Best Buy Canada story\" title=\"Best Buy Canada\" href=\"#591441\"><img decoding=\"async\" class=\"company-logo\" alt=\"Best buy canada   geek squad logo\" src=\"https:\/\/www.genesys.com\/media\/Best-Buy-Geek-Squad-logo-lock-up.png\" width=\"840\" height=\"217\"><\/a><\/div><\/div><div class=\"carousel-content-col\"><button aria-label=\"Previous panel\" title=\"Previous panel\" class=\"prev-control carousel-controls hidden\"><\/button><div class=\"customer-content active\" data-href=\"626508\" data-index=\"0\"><a class=\"content-row w-100 bgc-glass\" tabindex=\"-1\" href=\"https:\/\/www.genesys.com\/customer-stories\/vodafone-oman\"><div class=\"customer-image-col\"><img decoding=\"async\" class=\"header-image\" alt=\"Smiling man typing on his mobile phone\" src=\"https:\/\/www.genesys.com\/media\/Vodafone-Oman-hero-image.webp\" width=\"1600\" height=\"1067\"><\/div><div class=\"customer-quote-col\"><p class=\"quote-content mb-2 quote-size-md\">\u201cPara que pudi\u00e9ramos crear experiencias de otra manera, necesit\u00e1bamos la capacidad de innovar r\u00e1pidamente las experiencias digitales en todos los canales y un socio que pudiera seguir nuestro ritmo de entrega. Con Genesys, la comunicaci\u00f3n es r\u00e1pida; la toma de decisiones es r\u00e1pida; las implementaciones son r\u00e1pidas.\u201d<\/p><p class=\"customer-name text-18 font-weight-bold mb-0\">Salim Al Adawi<\/p><p class=\"customer-title\">gerente de Atenci\u00f3n al Cliente, Vodafone Om\u00e1n<\/p><div class=\"btn-container\"><div class=\"btn btn-secondary small\">Lea el caso de \u00e9xito<\/div><\/div><\/div><\/a><\/div><div class=\"customer-content\" data-href=\"627167\" data-index=\"1\"><a class=\"content-row w-100 bgc-glass\" tabindex=\"-1\" href=\"https:\/\/www.genesys.com\/es-mx\/customer-stories\/global-payments\"><div class=\"customer-image-col\"><img decoding=\"async\" class=\"header-image\" alt=\"Hero img global payments\" src=\"https:\/\/www.genesys.com\/media\/hero-img-Global_Payments.jpg\" width=\"626\" height=\"352\"><\/div><div class=\"customer-quote-col\"><p class=\"quote-content mb-2 quote-size-md\">\u201cNo quer\u00edamos comprar una hoja de ruta; quer\u00edamos comprar funcionalidad que ya estuviera disponible. Genesys ten\u00eda todo lo que necesit\u00e1bamos, ya sea en el sistema, en un socio de AppFoundry o en una API lista para usar, reuniendo todo r\u00e1pidamente y en un proceso f\u00e1cil y estandarizado.\u201d<\/p><p class=\"customer-name text-18 font-weight-bold mb-0\">Beth Granberry<\/p><p class=\"customer-title\">directora de Telecomunicaciones y Servicios de Contact Center, Global Payments<\/p><div class=\"btn-container\"><div class=\"btn btn-secondary small\">Lea el caso de \u00e9xito<\/div><\/div><\/div><\/a><\/div><div class=\"customer-content\" data-href=\"546662\" data-index=\"2\"><a class=\"content-row w-100 bgc-glass\" tabindex=\"-1\" href=\"https:\/\/www.genesys.com\/es-mx\/customer-stories\/virgin-atlantic\"><div class=\"customer-image-col\"><img decoding=\"async\" class=\"header-image\" alt=\"Virgin atlantic hero\" src=\"https:\/\/www.genesys.com\/media\/Virgin-Atlantic_hero.png\" width=\"652\" height=\"352\"><\/div><div class=\"customer-quote-col\"><p class=\"quote-content mb-2 quote-size-lg\">\u201cGenesys nos permite impulsar juntos nuestra estrategia de IA. \u201cGenesys Web Messaging, en comparaci\u00f3n con nuestra herramienta anterior, nos ayud\u00f3 a concluir exitosamente un 220% m\u00e1s de conversaciones. De hecho, hemos duplicado nuestra eficiencia.\u201d<\/p><p class=\"customer-name text-18 font-weight-bold mb-0\">Louise Phillips<\/p><p class=\"customer-title\">vicepresidenta de Centros de Atenci\u00f3n al Cliente, Virgin Atlantic<\/p><div class=\"btn-container\"><div class=\"btn btn-secondary small\">Lea el caso de \u00e9xito<\/div><\/div><\/div><\/a><\/div><div class=\"customer-content\" data-href=\"591441\" data-index=\"3\"><a class=\"content-row w-100 bgc-glass\" tabindex=\"-1\" href=\"https:\/\/www.genesys.com\/customer-stories\/best-buy-canada\"><div class=\"customer-image-col\"><img decoding=\"async\" class=\"header-image\" alt=\"Best buy canada store\" src=\"https:\/\/www.genesys.com\/media\/Best-Buy-Mobile-store-2.jpg\" width=\"657\" height=\"352\"><\/div><div class=\"customer-quote-col\"><p class=\"quote-content mb-2 quote-size-md\">\u201cGenesys le ha permitido a Best Buy Canada ser m\u00e1s innovador al proporcionar una plataforma que es como un lienzo perfecto para que probemos cosas nuevas, encontremos formas de sorprender y deleitar a\u00fan m\u00e1s a nuestros clientes y, en \u00faltima instancia, brindemos esa experiencia de cliente de primera clase junto con la mejor experiencia para los agentes.\u201d<\/p><p class=\"customer-name text-18 font-weight-bold mb-0\">Mick Robinson<\/p><p class=\"customer-title\">director de Atenci\u00f3n al Cliente, Best Buy Canada<\/p><div class=\"btn-container\"><div class=\"btn btn-secondary small\">Lea el caso de \u00e9xito<\/div><\/div><\/div><\/a><\/div><button aria-label=\"Next panel\" title=\"Next panel\" class=\"next-control carousel-controls\"><\/button><\/div><\/div><\/div>[\/vc_column][\/vc_row][\/vc_section][vc_section flair=&#8221;%5B%7B%22flair_type%22%3A%22f_type_image%22%7D%5D&#8221; el_id=&#8221;resources&#8221;][vc_row][vc_column][vc_column_text css=&#8221;&#8221;]<\/p>\n<p class=\"eyebrow\" style=\"text-align: start; color: var(--text-default-secondary, #3d496d);\">Continuar leyendo<\/p>\n<h2 style=\"text-align: start;\">Obt\u00e9n m\u00e1s informaci\u00f3n sobre c\u00f3mo la IA<br \/>\nAg\u00e9ntica impacta la experiencia del cliente<\/h2>\n<p>[\/vc_column_text][\/vc_column][\/vc_row][vc_row][vc_column]<div class=\"related-posts-container next-steps-module w-100\"><div class=\"inner-container scrollable-row-container\"><div class=\"row align-items-stretch gutter-small col-count-3 scrollable-row\"><div class=\"col-md-4 vertical-cards grid-item card-col item-image grid_type-resources\"><a class=\"card w-100 h-100 bgc-lgray component vertical text-start thumbnail chevron-only\" href=\"https:\/\/www.genesys.com\/es-mx\/resources\/contact-center-buyers-guide-2022\"><div class=\"thumbnail-col thubmnail\"><img decoding=\"async\" src=\"https:\/\/www.genesys.com\/media\/FeatureImage-Guia-del-Comprador-CC-2022-MX.jpg\" height=\"826\" width=\"1160\" alt=\"Featureimage guia del comprador cc 2022 mx\"><\/div><div class=\"card-body text-col\"><p class=\"assettag\">Ebook<\/p><h3 class=\"item-title h6\">Gu\u00eda del comprador de contact center de 2022<\/h3><\/div><div class=\"card-footer text-end\"><div class=\"justify-content-end btn-container\"><div class=\"btn chevron small only btn-secondary\"><\/div><\/div><\/div><\/a><\/div><div class=\"col-md-4 vertical-cards grid-item card-col item-image grid_type-resources\"><a class=\"card w-100 h-100 bgc-lgray component vertical text-start thumbnail chevron-only\" href=\"https:\/\/www.genesys.com\/es-mx\/resources\/five-trendsetters-in-cx-innovation\"><div class=\"thumbnail-col thubmnail default-thumb\"><img decoding=\"async\" src=\"\/media\/default-resource-thumb-wave-1.jpg\" height=\"464\" width=\"820\" alt=\"Genesys wave default resource thumbnail 1\"><\/div><div class=\"card-body text-col\"><p class=\"assettag\">Ebook<\/p><h3 class=\"item-title h6\">Gu\u00eda del comprador de 2026 para IA y CX<\/h3><\/div><div class=\"card-footer text-end\"><div class=\"justify-content-end btn-container\"><div class=\"btn chevron small only btn-secondary\"><\/div><\/div><\/div><\/a><\/div><div class=\"col-md-4 vertical-cards grid-item card-col item-image grid_type-resources\"><a class=\"card w-100 h-100 bgc-lgray component vertical text-start thumbnail chevron-only\" href=\"https:\/\/www.genesys.com\/es-mx\/resources\/genesys-prescriptive-migration-simplfies-migration-to-the-cloud\"><div class=\"thumbnail-col thubmnail\"><img decoding=\"async\" src=\"https:\/\/www.genesys.com\/media\/ac2bdefe-genesys-prescriptive-migration-ex-nurture_offer-es.jpg\" height=\"170\" width=\"260\" alt=\"[genesys prescriptive migration] [ex] nurture offer {es]\"><\/div><div class=\"card-body text-col\"><p class=\"assettag\">Ebook<\/p><h3 class=\"item-title h6\">Migraci\u00f3n prescriptiva de Genesys: El arte de una migraci\u00f3n simplificada con ROI asegurado<\/h3><\/div><div class=\"card-footer text-end\"><div class=\"justify-content-end btn-container\"><div class=\"btn chevron small only btn-secondary\"><\/div><\/div><\/div><\/a><\/div><div class=\"col-md-4 vertical-cards grid-item card-col item-image grid_type-page\"><a class=\"card w-100 h-100 bgc-lgray component vertical text-start thumbnail chevron-only\" href=\"https:\/\/www.genesys.com\/es-mx\/genesys-cloud\"><div class=\"thumbnail-col thubmnail\"><img decoding=\"async\" src=\"https:\/\/www.genesys.com\/media\/Genesys-Cloud.png\" height=\"508\" width=\"1288\" alt=\"Genesys cloud\"><\/div><div class=\"card-body text-col\"><p class=\"assettag\">Informe<\/p><h3 class=\"item-title h6\">Genesys Cloud CX<\/h3><\/div><div class=\"card-footer text-end\"><div class=\"justify-content-end btn-container\"><div class=\"btn chevron small only btn-secondary\"><\/div><\/div><\/div><\/a><\/div><\/div><\/div><\/div>[\/vc_column][\/vc_row][\/vc_section][vc_section flair=&#8221;%5B%7B%22flair_type%22%3A%22f_type_image%22%7D%5D&#8221; el_id=&#8221;genesys-cx-form&#8221;][vc_row background_color=&#8221;bgc-lgray&#8221;][vc_column el_class=&#8221;cx-form-head&#8221;]<a class=\"component-cta-block card w-100 h-100  centered cta-text-center \"  href=\"\/es-mx\/contact-us\" target=\"\" rel=\"\"><div class=\"card-body text-center col-content\"><h2 style=\"text-align: center;\">Descubre c\u00f3mo poner la IA ag\u00e9ntica a trabajar en toda tu organizaci\u00f3n<\/h2>\n<p style=\"text-align: center;\">Donde quiera que se encuentre en tu recorrido de CX, te ayudaremos a crear una hoja de ruta para aprovechar al m\u00e1ximo la IA.<\/p>\n<div class=\" btn-container justify-content-center mt-2\"><div class=\"btn btn-primary\">Habla con nosotros<\/div><\/div><\/div><\/a>[\/vc_column][\/vc_row][\/vc_section][vc_section flair=&#8221;%5B%7B%22flair_type%22%3A%22f_type_image%22%7D%5D&#8221; el_id=&#8221;genesys-cx-faq&#8221;][vc_row el_class=&#8221;cx-faq&#8221;][vc_column width=&#8221;5\/12&#8243; el_class=&#8221;cx-faq-head&#8221;][vc_column_text css=&#8221;&#8221;]<\/p>\n<h2 style=\"text-align: start;\">Preguntas frecuentes sobre Genesys Cloud<\/h2>\n<p>[\/vc_column_text][\/vc_column][\/vc_row][vc_row][vc_column width=&#8221;2\/3&#8243; offset=&#8221;vc_col-sm-offset-2&#8243;]<div class=\"component-accordion-container no-title\" data-display=\"accordion\"><div class=\"component-accordion-content custom-accordion\" data-opened=\"1\"><div class=\"row-100 content-item component-accordion-item\" ><div class=\"title-row\"><h3 class=\"component-accordion-title title h5\">\u00bfPara qu\u00e9 se utiliza Genesys Cloud?<\/h3><i class=\"fa-kit ms-auto fa-chevron-down\"><\/i><\/div><div class=\"component-accordion-content content-row\"><div class=\"content-details\"><p>Genesys Cloud es la plataforma que las empresas utilizan para ejecutar toda su operaci\u00f3n de experiencia del cliente (<a href=\"https:\/\/www.genesys.com\/es-mx\/capabilities\/call-center-software\" target=\"_blank\" rel=\"noopener\">centro de contacto<\/a>, <a href=\"https:\/\/www.genesys.com\/es-mx\/capabilities\/digital\" target=\"_blank\" rel=\"noopener\">canales digitales<\/a>, <a href=\"https:\/\/www.genesys.com\/es-mx\/capabilities\/wem-workforce-engagement-management\" target=\"_blank\" rel=\"noopener\">gesti\u00f3n de la fuerza laboral<\/a> y an\u00e1lisis) en un solo lugar. Los equipos de IA y humanos trabajan juntos desde all\u00ed, comprendiendo el contexto de cada cliente, decidiendo el siguiente paso correcto y actuando en consecuencia, ya sea respondiendo una pregunta simple o coordinando una solicitud de varios pasos entre departamentos.<\/p>\n<\/div><\/div><\/div><div class=\"row-100 content-item component-accordion-item\" ><div class=\"title-row\"><h3 class=\"component-accordion-title title h5\">\u00bfC\u00f3mo admite Genesys Cloud la orquestaci\u00f3n de experiencias?<\/h3><i class=\"fa-kit ms-auto fa-chevron-down\"><\/i><\/div><div class=\"component-accordion-content content-row\"><div class=\"content-details\"><p>Ejecuta un bucle continuo en cada interacci\u00f3n: percibe lo que est\u00e1 sucediendo en tus sistemas y datos, analiza el contexto y la intenci\u00f3n para decidir la mejor acci\u00f3n, act\u00faa a trav\u00e9s de las personas y los sistemas adecuados, optimiza mediante el aprendizaje del resultado y gobierna los agentes de IA y los par\u00e1metros de protecci\u00f3n que hay detr\u00e1s de todo. Ese bucle es lo que permite que Genesys Cloud <a class=\"font-weight-normal\" href=\"https:\/\/www.genesys.com\/es-mx\/experience-orchestration\" target=\"_blank\" rel=\"noopener\">orqueste cada recorrido del cliente<\/a> en tiempo real en lugar de empujar a todos a trav\u00e9s del mismo flujo de trabajo fijo.<\/p>\n<\/div><\/div><\/div><div class=\"row-100 content-item component-accordion-item\" ><div class=\"title-row\"><h3 class=\"component-accordion-title title h5\">\u00bfQu\u00e9 canales admite Genesys Cloud?<\/h3><i class=\"fa-kit ms-auto fa-chevron-down\"><\/i><\/div><div class=\"component-accordion-content content-row\"><div class=\"content-details\"><p><a href=\"https:\/\/www.genesys.com\/es-mx\/capabilities\/voice-services\" target=\"_blank\" rel=\"noopener\">Voz<\/a>, <a href=\"https:\/\/www.genesys.com\/es-mx\/capabilities\/email-contact-center\" target=\"_blank\" rel=\"noopener\">correo electr\u00f3nico<\/a>, <a href=\"https:\/\/www.genesys.com\/es-mx\/capabilities\/live-chat-software\" target=\"_blank\" rel=\"noopener\">chat web<\/a>, <a href=\"https:\/\/www.genesys.com\/es-mx\/capabilities\/sms-messaging\" target=\"_blank\" rel=\"noopener\">SMS<\/a>, <a href=\"https:\/\/www.genesys.com\/es-mx\/capabilities\/whatsapp\" target=\"_blank\" rel=\"noopener\">WhatsApp<\/a>, <a href=\"https:\/\/www.genesys.com\/es-mx\/capabilities\/social-media-customer-service\" target=\"_blank\" rel=\"noopener\">mensajes directos de Facebook Messenger, Instagram y X<\/a>, Apple Messages for Business y mensajer\u00eda abierta para canales personalizados. Las conversaciones llevan su contexto consigo, por lo que un cliente puede pasar de un chatbot a un agente en vivo o a una llamada telef\u00f3nica sin tener que repetirse.<\/p>\n<\/div><\/div><\/div><div class=\"row-100 content-item component-accordion-item\" ><div class=\"title-row\"><h3 class=\"component-accordion-title title h5\">\u00bfGenesys Cloud se integra con otros sistemas comerciales?<\/h3><i class=\"fa-kit ms-auto fa-chevron-down\"><\/i><\/div><div class=\"component-accordion-content content-row\"><div class=\"content-details\"><p>S\u00ed. Genesys Cloud se conecta a plataformas de CRM como Salesforce y ServiceNow, y a cientos de otros sistemas comerciales a trav\u00e9s del mercado <a href=\"https:\/\/appfoundry.genesys.com\/filter\/genesyscloud\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 300;\">AppFoundry<\/span><\/a> y API abiertas. Esto significa que el contexto del cliente, las herramientas de los agentes y las capacidades de IA pueden residir dentro de los sistemas que sus equipos ya utilizan, en lugar de obligarlos a usar otra pantalla.<\/p>\n<\/div><\/div><\/div><div class=\"row-100 content-item component-accordion-item\" ><div class=\"title-row\"><h3 class=\"component-accordion-title title h5\">\u00bfC\u00f3mo puedo empezar a usar Genesys Cloud?<\/h3><i class=\"fa-kit ms-auto fa-chevron-down\"><\/i><\/div><div class=\"component-accordion-content content-row\"><div class=\"content-details\"><p>Inicia una prueba gratuita en genesys.com y tendr\u00e1s acceso a flujos de llamadas, correo electr\u00f3nico y mensajer\u00eda en cuesti\u00f3n de minutos. Si prefieres hablarlo primero, <a href=\"https:\/\/www.genesys.com\/es-mx\/contact-us\" target=\"_blank\" rel=\"noopener\">solicita una demostraci\u00f3n<\/a> y un miembro del equipo de Genesys te ayudar\u00e1 a planificar una implementaci\u00f3n adecuada a tu situaci\u00f3n actual.<\/p>\n<\/div><\/div><\/div>\n<\/div><\/div>[\/vc_column][\/vc_row][\/vc_section]<\/p>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>[vc_section background_color=&#8221;bgc-lgray&#8221; flair=&#8221;%5B%7B%22flair_type%22%3A%22f_type_image%22%7D%5D&#8221;][vc_row el_id=&#8221;genesys-cx-hero&#8221;][vc_column width=&#8221;2\/3&#8243;][vc_column_text css=&#8221;&#8221;] GENESYS CLOUD Haz que la IA ag\u00e9ntica trabaje en cada experiencia del cliente Una plataforma para toda su organizaci\u00f3n de atenci\u00f3n al cliente, con IA que orquesta experiencias, aumenta la productividad y transforma su negocio. [\/vc_column_text][\/vc_column][vc_column width=&#8221;1\/3&#8243;][\/vc_column][vc_column][vc_single_image image=&#8221;638749&#8243; css=&#8221;&#8221; el_id=&#8221;cloud-hero&#8221;][\/vc_column][\/vc_row][\/vc_section][vc_section flair=&#8221;%5B%7B%22flair_type%22%3A%22f_type_image%22%7D%5D&#8221; el_class=&#8221;sticky-top&#8221; el_id=&#8221;genesys-cx-nav&#8221;][vc_row][vc_column][\/vc_column][\/vc_row][\/vc_section][vc_section flair=&#8221;%5B%7B%22flair_type%22%3A%22f_type_image%22%7D%5D&#8221; el_id=&#8221;genesys-cx-model&#8221;][vc_row content_placement=&#8221;middle&#8221;][vc_column][vc_column_text css=&#8221;&#8221;] El nuevo [&hellip;]<\/p>\n","protected":false},"author":1263,"featured_media":503675,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"footnotes":""},"class_list":["post-230122","page","type-page","status-publish","has-post-thumbnail","hentry"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.genesys.com\/es-mx\/wp-json\/wp\/v2\/pages\/230122","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.genesys.com\/es-mx\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.genesys.com\/es-mx\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.genesys.com\/es-mx\/wp-json\/wp\/v2\/users\/1263"}],"replies":[{"embeddable":true,"href":"https:\/\/www.genesys.com\/es-mx\/wp-json\/wp\/v2\/comments?post=230122"}],"version-history":[{"count":24,"href":"https:\/\/www.genesys.com\/es-mx\/wp-json\/wp\/v2\/pages\/230122\/revisions"}],"predecessor-version":[{"id":645443,"href":"https:\/\/www.genesys.com\/es-mx\/wp-json\/wp\/v2\/pages\/230122\/revisions\/645443"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.genesys.com\/es-mx\/wp-json\/wp\/v2\/media\/503675"}],"wp:attachment":[{"href":"https:\/\/www.genesys.com\/es-mx\/wp-json\/wp\/v2\/media?parent=230122"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}