{"id":117016,"date":"2019-01-03T13:09:13","date_gmt":"2019-01-03T21:09:13","guid":{"rendered":"https:\/\/www.genesys.com\/?page_id=117016"},"modified":"2022-04-04T20:31:01","modified_gmt":"2022-04-05T03:31:01","slug":"category","status":"publish","type":"page","link":"https:\/\/www.genesys.com\/es-mx\/blog\/category","title":{"rendered":"Category"},"content":{"rendered":"<div class=\"wpb-content-wrapper\"><p>[vc_section full_width=&#8221;stretch_row&#8221; css=&#8221;.vc_custom_1530915447214{padding-top: 65px !important;padding-bottom: 0px !important;}&#8221;][vc_row gap=&#8221;35&#8243; equal_height=&#8221;yes&#8221; el_class=&#8221;g-flex&#8221;][vc_column width=&#8221;2\/3&#8243; el_class=&#8221;no-inner-padding&#8221;][\/vc_column][vc_column width=&#8221;1\/3&#8243; el_class=&#8221;no-inner-padding&#8221;]<div class=\"search-bar\" id=\"nav-search-box\"><\/div><script>var getUrlParam = function(e){var t = new RegExp(\"[?&]\" + e.replace(\/[\\[\\]]\/g, \"\\$&\") + \"(=([^&#]*)|&|#|$)\"),a = t.exec(window.location.href);return a && a[2] ? decodeURIComponent(a[2].replace(\/\\+\/g, \" \")) : \"\"};var setup = function(w,d,x,a,e,s,c,r){s = [];var b=function(){s.push(arguments);},q=\"ui\";b.arr=s;w[a]=w[a]||[];w[a][q]=w[a][q]||[];w[a][q].push(b);c=d.createElement(x);c.async=1;c.src=e;r=d.getElementsByTagName(x)[0];r.parentNode.insertBefore(c,r);return b;};var searchInterface = setup(window, document, \"script\", \"sajari\", \"https:\/\/cdn.sajari.net\/js\/integrations\/website-search-1.3.0.js\");var searchBox = setup(window, document, \"script\", \"sajari\", \"https:\/\/cdn.sajari.net\/js\/integrations\/website-search-1.3.0.js\");searchBox(\"search-box\", {project: \"1507834129328948375\",collection: \"www-genesys-com-wordpress\",instantPipeline: \"autocomplete\",inputPlaceholder: \"Buscar\",maxSuggestions: 5,attachSearchBox: document.getElementById(\"nav-search-box\")});searchBox(\"sub\", \"pipeline.search-sent\", function (_, query) {window.location = \"\/blog\/search?q=\" + encodeURIComponent(query.q);});<\/script><div class=\"subscribe_box\"><div class=\"subscribe_box_inner\"><p class=\"h3 subscribe-box-title\">\u00bfDesea obtener m\u00e1s informaci\u00f3n?<\/p><p>Suscr\u00edbase a nuestro bolet\u00edn gratuito y obtenga las actualizaciones del blog de Genesys en su bandeja de entrada.<\/p><form class=\"subscribe_box_form\" id=\"email_sub_fetch_form\"><input type=\"submit\" value=\"Suscribirse\"><\/form><\/div><\/div><script>jQuery(\"#email_sub_fetch_form\").submit(function (e) {e.preventDefault();subscribe_fire(\"click\", \"email_fetcher\");});<\/script>[\/vc_column][\/vc_row][\/vc_section][vc_section full_width=&#8221;stretch_row&#8221; css=&#8221;.vc_custom_1530915438590{padding-top: 0px !important;padding-bottom: 32.5px !important;}&#8221;][vc_row][vc_column]<div class=\"blog-feed-container d-flex flex-column gap-2\" data-real-ppp=\"15\" data-adjust=\"1\" data-page=\"1\" data-max-pages=\"24\" data-limit=\"354\" data-default-counter=\"1\"><div class=\"row blog-feed\" ><div class=\"grid-item col-12 col-xs-6 col-md-4 grid_type-blog\" data-status=\"publish\"><div class=\"card component vertical text-left w-100 h-100 bgc-lgray wide\"><a class=\"h-100\" href=\"https:\/\/www.genesys.com\/es-mx\/blog\/post\/why-agentic-ai-demands-a-platform-not-another-point-solution\" ><div class=\"thumbnail-col\"><img decoding=\"async\" class=\"card-img-top\" height=\"200\" width=\"300\" src=\"https:\/\/www.genesys.com\/media\/output.auto-1-300x200.jpg\" alt=\"Por qu\u00e9 la IA ag\u00e9ntica demanda una plataforma, no otra soluci\u00f3n aislada\"><\/div><div class=\"card-body\"><p class=\"post_date mb-1\">16\/03\/2026<\/p><h3 class=\"card-title h6\">Por qu\u00e9 la IA ag\u00e9ntica demanda una plataforma, no otra soluci\u00f3n aislada<\/h3><p class=\"card-text mt-1\">Sales de un espacio de almacenamiento estrecho, golpeas el and\u00e9n y da\u00f1as la llanta. 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Sin embargo, la realidad es que si tus...<\/p><\/div><\/a><div class=\"card-footer\"><div class=\"post_author d-flex align-items-center\"><a class=\"author-link\" href=\"\/es-mx\/blog\/author\/1121\"><div class=\"img-container\"><img decoding=\"async\" height=\"30\" width=\"30\" src=\"https:\/\/www.genesys.com\/media\/Arpita-Headshot-e1726504275848.jpeg\" alt=\"Arpita Maity\"><p class=\"mb-0\">Arpita Maity<\/p><\/div><\/a><a role=\"button\" class=\"small mt-0 chevron btn btn-secondary only\" href=\"https:\/\/www.genesys.com\/es-mx\/blog\/post\/route-customers-to-the-right-agent-the-first-time-with-rule-based-decisions\"><\/a><\/div><\/div><\/div><\/div><div class=\"grid-item col-12 col-xs-6 col-md-4 grid_type-blog\" data-status=\"publish\"><div class=\"card component vertical text-left w-100 h-100 bgc-lgray wide\"><a class=\"h-100\" href=\"https:\/\/www.genesys.com\/es-mx\/blog\/post\/is-your-cx-investment-framed-as-a-growth-driver\" ><div class=\"thumbnail-col\"><img decoding=\"async\" class=\"card-img-top\" height=\"200\" width=\"300\" src=\"https:\/\/www.genesys.com\/media\/AdobeStock_479659532-300x200.jpeg\" alt=\"\u00bfPlanteas tu inversi\u00f3n en CX como un motor de crecimiento?\"><\/div><div class=\"card-body\"><p class=\"post_date mb-1\">18\/11\/2025<\/p><h3 class=\"card-title h6\">\u00bfPlanteas tu inversi\u00f3n en CX como un motor de crecimiento?<\/h3><p class=\"card-text mt-1\">Imagina lo siguiente: Un director financiero entra en una sala de juntas y pregunta: \"\u00bfPor qu\u00e9 deber\u00edamos aumentar nuestro...<\/p><\/div><\/a><div class=\"card-footer\"><div class=\"post_author d-flex align-items-center\"><a class=\"author-link\" href=\"\/es-mx\/blog\/author\/1188\"><div class=\"img-container\"><img decoding=\"async\" height=\"30\" width=\"30\" src=\"https:\/\/www.genesys.com\/media\/headshot_IMG_1564.jpg\" alt=\"Marissa Gbenro\"><p class=\"mb-0\">Marissa Gbenro<\/p><\/div><\/a><a role=\"button\" class=\"small mt-0 chevron btn btn-secondary only\" href=\"https:\/\/www.genesys.com\/es-mx\/blog\/post\/is-your-cx-investment-framed-as-a-growth-driver\"><\/a><\/div><\/div><\/div><\/div><div class=\"grid-item col-12 col-xs-6 col-md-4 grid_type-blog\" data-status=\"publish\"><div class=\"card component vertical text-left w-100 h-100 bgc-lgray wide\"><a class=\"h-100\" href=\"https:\/\/www.genesys.com\/es-mx\/blog\/post\/the-hidden-costs-of-underfunding-customer-experience-in-2026\" ><div class=\"thumbnail-col\"><img decoding=\"async\" class=\"card-img-top\" height=\"187\" width=\"300\" src=\"https:\/\/www.genesys.com\/media\/AdobeStock_1435374765-scaled-e1762549390846-300x187.jpeg\" alt=\"Los costos ocultos de no invertir en experiencia del cliente en 2026\"><\/div><div class=\"card-body\"><p class=\"post_date mb-1\">11\/11\/2025<\/p><h3 class=\"card-title h6\">Los costos ocultos de no invertir en experiencia del cliente en 2026<\/h3><p class=\"card-text mt-1\">En la econom\u00eda de la experiencia actual, la CX ya no es s\u00f3lo un accesorio valioso para el negocio: es el negocio. Puede...<\/p><\/div><\/a><div class=\"card-footer\"><div class=\"post_author d-flex align-items-center\"><a class=\"author-link\" href=\"\/es-mx\/blog\/author\/837\"><div class=\"img-container\"><img decoding=\"async\" height=\"30\" width=\"30\" src=\"https:\/\/www.genesys.com\/media\/JonCaptz-scaled-e1616600799107.jpeg\" alt=\"Jon Capetz\"><p class=\"mb-0\">Jon Capetz<\/p><\/div><\/a><a role=\"button\" class=\"small mt-0 chevron btn btn-secondary only\" href=\"https:\/\/www.genesys.com\/es-mx\/blog\/post\/the-hidden-costs-of-underfunding-customer-experience-in-2026\"><\/a><\/div><\/div><\/div><\/div><\/div><\/div>[\/vc_column][\/vc_row][\/vc_section]<\/p>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>[vc_section full_width=&#8221;stretch_row&#8221; css=&#8221;.vc_custom_1530915447214{padding-top: 65px !important;padding-bottom: 0px !important;}&#8221;][vc_row gap=&#8221;35&#8243; equal_height=&#8221;yes&#8221; el_class=&#8221;g-flex&#8221;][vc_column width=&#8221;2\/3&#8243; el_class=&#8221;no-inner-padding&#8221;][\/vc_column][vc_column width=&#8221;1\/3&#8243; el_class=&#8221;no-inner-padding&#8221;][\/vc_column][\/vc_row][\/vc_section][vc_section full_width=&#8221;stretch_row&#8221; css=&#8221;.vc_custom_1530915438590{padding-top: 0px !important;padding-bottom: 32.5px !important;}&#8221;][vc_row][vc_column][\/vc_column][\/vc_row][\/vc_section]<\/p>\n","protected":false},"author":270,"featured_media":0,"parent":117002,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"page-templates\/template-blogcat.php","meta":{"_acf_changed":false,"footnotes":""},"class_list":["post-117016","page","type-page","status-publish","hentry"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.genesys.com\/es-mx\/wp-json\/wp\/v2\/pages\/117016","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.genesys.com\/es-mx\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.genesys.com\/es-mx\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.genesys.com\/es-mx\/wp-json\/wp\/v2\/users\/270"}],"replies":[{"embeddable":true,"href":"https:\/\/www.genesys.com\/es-mx\/wp-json\/wp\/v2\/comments?post=117016"}],"version-history":[{"count":2,"href":"https:\/\/www.genesys.com\/es-mx\/wp-json\/wp\/v2\/pages\/117016\/revisions"}],"predecessor-version":[{"id":427431,"href":"https:\/\/www.genesys.com\/es-mx\/wp-json\/wp\/v2\/pages\/117016\/revisions\/427431"}],"up":[{"embeddable":true,"href":"https:\/\/www.genesys.com\/es-mx\/wp-json\/wp\/v2\/pages\/117002"}],"wp:attachment":[{"href":"https:\/\/www.genesys.com\/es-mx\/wp-json\/wp\/v2\/media?parent=117016"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}