{"id":117002,"date":"2019-01-03T13:09:09","date_gmt":"2019-01-03T21:09:09","guid":{"rendered":"https:\/\/www.genesys.com\/?page_id=117002"},"modified":"2025-01-28T13:40:55","modified_gmt":"2025-01-28T21:40:55","slug":"blog","status":"publish","type":"page","link":"https:\/\/www.genesys.com\/es-mx\/blog","title":{"rendered":"Blog"},"content":{"rendered":"<div class=\"wpb-content-wrapper\"><p>[vc_section background_color=&#8221;bgc-lgray&#8221; full_width=&#8221;stretch_row&#8221; flair=&#8221;%5B%7B%22hide_mobile%22%3A%22yes%22%7D%5D&#8221;][vc_row content_placement=&#8221;middle&#8221;][vc_column width=&#8221;7\/12&#8243;][vc_column_text]<\/p>\n<h1 class=\"font-roboto\">Bienvenido al futuro: es digital 2025<\/h1>\n<p>[\/vc_column_text]<div class=\"btn-container  \"><a role=\"button\"  class=\"btn btn-primary\" href=\"https:\/\/www.genesys.com\/es-mx\/blog\/post\/the-levels-of-experience-orchestration\" target=\"\" rel=\"\">Leer blog<\/a><\/div>[\/vc_column][vc_column width=&#8221;5\/12&#8243;]<div class=\"component video-snippet\"><video autoplay muted playsinline loop data-poster-mobile=\"\" data-mobile-src=\"https:\/\/www.genesys.com\/media\/EO-hero-1280x720-f9f8f5.mp4\" data-poster-desktop=\"\" data-desktop-src=\"https:\/\/www.genesys.com\/media\/EO-hero-1280x720-f9f8f5.mp4\"><\/video><button type=\"button\" class=\"btn btn-white bg-video-control small inactive\"><\/button><\/div>[\/vc_column][\/vc_row][\/vc_section][vc_section full_width=&#8221;stretch_row&#8221; flair=&#8221;%5B%7B%22hide_mobile%22%3A%22yes%22%7D%5D&#8221;][vc_row][vc_column]<div class=\"card blog-filter bgc-lgray border-0 shadow\" id=\"blog-filter-card\">\n\t\t<div class=\"card-body\">\n\t\t<div class=\"row p-0 my-0\">\n\t\t<div class=\"col col-12 col-lg-1 mb-1 mb-lg-0\">\n\t\t<h5 class=\"mb-0\">Filtros<\/h5>\n\t\t<\/div><div class=\"col col-12 col-lg-3 mb-1 mb-lg-0 select\">\n        <select id=\"topics\" name=\"topics\" ><option value=\"\" selected>Seleccionar tema<\/option><option value=\"AI and Machine Learning\" data-slug=\"ai-and-machine-learning-es-mx\">AI and Machine Learning<\/option><option value=\"Announcements\" data-slug=\"announcements-es-mx\">Announcements<\/option><option value=\"Customer Highlights\" data-slug=\"customer-highlights-es-mx\">Customer Highlights<\/option><option value=\"Customer Journey Management\" data-slug=\"customer-journey-management-es-mx\">Customer Journey Management<\/option><option value=\"Digital\" data-slug=\"digital-es-mx\">Digital<\/option><option value=\"Ecosystem\" data-slug=\"ecosystem-es-mx\">Ecosystem<\/option><option value=\"Experience orchestration\" data-slug=\"experience-orchestration-es-mx\">Experience orchestration<\/option><option value=\"Inbound\" data-slug=\"inbound-es-mx\">Inbound<\/option><option value=\"Industries\" data-slug=\"industries-es-mx\">Industries<\/option><option value=\"Inside Genesys\" data-slug=\"inside-genesys-es-mx\">Inside Genesys<\/option><option value=\"IVR\" data-slug=\"ivr-no-no\">IVR<\/option><option value=\"Marketing\" data-slug=\"marketing-es-mx\">Marketing<\/option><option value=\"Nube\" data-slug=\"cloud-es-mx\">Nube<\/option><option value=\"Nuevas funciones\" data-slug=\"nuevas-funciones\">Nuevas funciones<\/option><option value=\"Outbound\" data-slug=\"outbound-es-mx\">Outbound<\/option><option value=\"Workforce Engagement\" data-slug=\"workforce-engagement-es-mx\">Workforce Engagement<\/option><\/select>\n\t\t<\/div>\n\t\t<div class=\"col col-12 col-lg-8 mb-1 mb-md-0 ms-auto search\">\n            <div class=\"input-group search-group blog-search-group\">\n                <div class=\"input-container\">\n                    <input type=\"text\" class=\"form-control\" id=\"blog-search\" placeholder=\"Buscar\" aria-label=\"Buscar\">\n                    <a href=\"#\" class=\"clear-btn disabled\">&#10006;<\/a>\n                    <a href=\"#\" class=\"search-btn disabled\"><i class=\"fa-kit fa-magnifying-glass search-icon\"><\/i><\/a>\n                <\/div>\n            <\/div>\n\t\t<\/div>\n        <\/div>[\/vc_column][\/vc_row][\/vc_section][vc_section g_section_overflow=&#8221;visible&#8221; full_width=&#8221;stretch_row&#8221; flair=&#8221;%5B%7B%22hide_mobile%22%3A%22yes%22%7D%5D&#8221; el_class=&#8221;pt-0&#8243;][vc_row][vc_column]<div class=\"blog-feed-container d-flex flex-column gap-2\" data-real-ppp=\"15\" data-adjust=\"0\" data-page=\"1\" data-max-pages=\"27\" data-limit=\"394\" data-default-counter=\"1\"><div class=\"row blog-feed\" ><div class=\"grid-item col-12 col-xs-6 col-md-4 grid_type-blog\" data-status=\"publish\"><div class=\"card component vertical text-left w-100 h-100 bgc-lgray wide\"><a class=\"h-100\" href=\"https:\/\/www.genesys.com\/es-mx\/blog\/post\/most-ai-projects-struggle-to-deliver-value-heres-the-roadmap-to-fix-that\" ><div class=\"thumbnail-col\"><img decoding=\"async\" class=\"card-img-top\" height=\"157\" width=\"300\" src=\"https:\/\/www.genesys.com\/media\/Screenshot-2026-09-30-115938-300x157.png\" alt=\"La mayor\u00eda de los proyectos de IA tienen dificultades para generar valor. Esta es la hoja de ruta para solucionarlo.\"><\/div><div class=\"card-body\"><p class=\"post_date mb-1\">05\/10\/2026<\/p><h3 class=\"card-title h6\">La mayor\u00eda de los proyectos de IA tienen dificultades para generar valor. Esta es la hoja de ruta para solucionarlo.<\/h3><p class=\"card-text mt-1\">Las cifras sobre los proyectos de IA empresarial son dif\u00edciles de ignorar y a\u00fan m\u00e1s dif\u00edciles de justificar. El Proyecto...<\/p><\/div><\/a><div class=\"card-footer\"><div class=\"post_author d-flex align-items-center\"><a class=\"author-link\" href=\"\/es-mx\/blog\/author\/185\"><div class=\"img-container\"><img decoding=\"async\" height=\"30\" width=\"30\" src=\"https:\/\/www.genesys.com\/media\/Genesys-9-e1750455636128.jpg\" alt=\"Genesys\"><p class=\"mb-0\">Genesys<\/p><\/div><\/a><a role=\"button\" class=\"small mt-0 chevron btn btn-secondary only\" href=\"https:\/\/www.genesys.com\/es-mx\/blog\/post\/most-ai-projects-struggle-to-deliver-value-heres-the-roadmap-to-fix-that\"><\/a><\/div><\/div><\/div><\/div><div class=\"grid-item col-12 col-xs-6 col-md-4 grid_type-blog\" data-status=\"publish\"><div class=\"card component vertical text-left w-100 h-100 bgc-lgray wide\"><a class=\"h-100\" href=\"https:\/\/www.genesys.com\/es-mx\/blog\/post\/great-cx-leaders-learn-at-every-opportunity\" ><div class=\"thumbnail-col\"><img decoding=\"async\" class=\"card-img-top\" height=\"188\" width=\"300\" src=\"https:\/\/www.genesys.com\/media\/Ferrari-blog-hero-1-300x188.jpg\" alt=\"Los grandes l\u00edderes de CX aprenden en cada oportunidad\"><\/div><div class=\"card-body\"><p class=\"post_date mb-1\">30\/09\/2026<\/p><h3 class=\"card-title h6\">Los grandes l\u00edderes de CX aprenden en cada oportunidad<\/h3><p class=\"card-text mt-1\">Las carreras en la experiencia del cliente rara vez siguen una l\u00ednea recta. Y los roles que forman a los l\u00edderes m\u00e1s s\u00f3lidos...<\/p><\/div><\/a><div class=\"card-footer\"><div class=\"post_author d-flex align-items-center\"><a class=\"author-link\" href=\"\/es-mx\/blog\/author\/189\"><div class=\"img-container\"><img decoding=\"async\" height=\"30\" width=\"30\" src=\"https:\/\/www.genesys.com\/media\/JanelleDieken2-e1583862955295.png\" alt=\"Janelle Binder\"><p class=\"mb-0\">Janelle Binder<\/p><\/div><\/a><a role=\"button\" class=\"small mt-0 chevron btn btn-secondary only\" href=\"https:\/\/www.genesys.com\/es-mx\/blog\/post\/great-cx-leaders-learn-at-every-opportunity\"><\/a><\/div><\/div><\/div><\/div><div class=\"grid-item col-12 col-xs-6 col-md-4 grid_type-blog\" data-status=\"publish\"><div class=\"card component vertical text-left w-100 h-100 bgc-lgray wide\"><a class=\"h-100\" href=\"https:\/\/www.genesys.com\/es-mx\/blog\/post\/why-the-customer-now-has-a-360-degree-view-of-the-enterprise\" ><div class=\"thumbnail-col\"><img decoding=\"async\" class=\"card-img-top\" height=\"200\" width=\"300\" src=\"https:\/\/www.genesys.com\/media\/output.auto-4-1-300x200.jpg\" alt=\"Por qu\u00e9 el cliente ahora tiene una visi\u00f3n de 360 grados de la empresa\"><\/div><div class=\"card-body\"><p class=\"post_date mb-1\">28\/09\/2026<\/p><h3 class=\"card-title h6\">Por qu\u00e9 el cliente ahora tiene una visi\u00f3n de 360 grados de la empresa<\/h3><p class=\"card-text mt-1\">Hace dos semanas, cre\u00eda comprender el papel de la inteligencia artificial (IA) en la experiencia del cliente (CX).\u00a0\r\n\r\nLuego,...<\/p><\/div><\/a><div class=\"card-footer\"><div class=\"post_author d-flex align-items-center\"><a class=\"author-link\" href=\"\/es-mx\/blog\/author\/661\"><div class=\"img-container\"><img decoding=\"async\" height=\"30\" width=\"30\" src=\"https:\/\/www.genesys.com\/media\/Biopic2026.png\" alt=\"Michael McClelland\"><p class=\"mb-0\">Michael McClelland<\/p><\/div><\/a><a role=\"button\" class=\"small mt-0 chevron btn btn-secondary only\" href=\"https:\/\/www.genesys.com\/es-mx\/blog\/post\/why-the-customer-now-has-a-360-degree-view-of-the-enterprise\"><\/a><\/div><\/div><\/div><\/div><div class=\"grid-item col-12 col-xs-6 col-md-4 grid_type-blog\" data-status=\"publish\"><div class=\"card component vertical text-left w-100 h-100 bgc-lgray wide\"><a class=\"h-100\" href=\"https:\/\/www.genesys.com\/es-mx\/blog\/post\/xperience-2026-what-were-learning-about-the-next-era-of-cx\" ><div class=\"thumbnail-col\"><img decoding=\"async\" class=\"card-img-top\" height=\"184\" width=\"300\" src=\"https:\/\/www.genesys.com\/media\/xperience2026-sign-300x184.jpg\" alt=\"Xperience 2026: Lo que estamos aprendiendo sobre la pr\u00f3xima era de la CX\"><\/div><div class=\"card-body\"><p class=\"post_date mb-1\">04\/09\/2026<\/p><h3 class=\"card-title h6\">Xperience 2026: Lo que estamos aprendiendo sobre la pr\u00f3xima era de la CX<\/h3><p class=\"card-text mt-1\">Xperience 2026 re\u00fane a la comunidad de Genesys, incluidos clientes y expertos en el mundo de la experiencia del cliente (CX), en...<\/p><\/div><\/a><div class=\"card-footer\"><div class=\"post_author d-flex align-items-center\"><a class=\"author-link\" href=\"\/es-mx\/blog\/author\/717\"><div class=\"img-container\"><img decoding=\"async\" height=\"30\" width=\"30\" src=\"https:\/\/www.genesys.com\/media\/tom_huston.jpg\" alt=\"Tom Huston\"><p class=\"mb-0\">Tom Huston<\/p><\/div><\/a><a role=\"button\" class=\"small mt-0 chevron btn btn-secondary only\" href=\"https:\/\/www.genesys.com\/es-mx\/blog\/post\/xperience-2026-what-were-learning-about-the-next-era-of-cx\"><\/a><\/div><\/div><\/div><\/div><div class=\"grid-item col-12 col-xs-6 col-md-4 grid_type-blog\" data-status=\"publish\"><div class=\"card component vertical text-left w-100 h-100 bgc-lgray wide\"><a class=\"h-100\" href=\"https:\/\/www.genesys.com\/es-mx\/blog\/post\/genesys-ceo-tony-bates-introduces-the-operating-model-for-winning-in-the-agentic-era\" ><div class=\"thumbnail-col\"><img decoding=\"async\" class=\"card-img-top\" height=\"200\" width=\"300\" src=\"https:\/\/www.genesys.com\/media\/LRA08627-300x200.webp\" alt=\"El CEO de Genesys, Tony Bates, presenta el modelo operativo para ganar en la era ag\u00e9ntica\"><\/div><div class=\"card-body\"><p class=\"post_date mb-1\">02\/09\/2026<\/p><h3 class=\"card-title h6\">El CEO de Genesys, Tony Bates, presenta el modelo operativo para ganar en la era ag\u00e9ntica<\/h3><p class=\"card-text mt-1\">LAS VEGAS \u2013 \u201cLa mayor\u00eda de las empresas no tienen un problema de IA. Tienen un problema con su modelo operativo\u201d. Ese fue...<\/p><\/div><\/a><div class=\"card-footer\"><div class=\"post_author d-flex align-items-center\"><a class=\"author-link\" href=\"\/es-mx\/blog\/author\/185\"><div class=\"img-container\"><img decoding=\"async\" height=\"30\" width=\"30\" src=\"https:\/\/www.genesys.com\/media\/Genesys-9-e1750455636128.jpg\" alt=\"Genesys\"><p class=\"mb-0\">Genesys<\/p><\/div><\/a><a role=\"button\" class=\"small mt-0 chevron btn btn-secondary only\" href=\"https:\/\/www.genesys.com\/es-mx\/blog\/post\/genesys-ceo-tony-bates-introduces-the-operating-model-for-winning-in-the-agentic-era\"><\/a><\/div><\/div><\/div><\/div><div class=\"grid-item col-12 col-xs-6 col-md-4 grid_type-blog\" data-status=\"publish\"><div class=\"card component vertical text-left w-100 h-100 bgc-lgray wide\"><a class=\"h-100\" href=\"https:\/\/www.genesys.com\/es-mx\/blog\/post\/winning-in-the-agentic-era\" ><div class=\"thumbnail-col\"><img decoding=\"async\" class=\"card-img-top\" height=\"169\" width=\"300\" src=\"https:\/\/www.genesys.com\/media\/output.auto_-1-300x169.jpg\" alt=\"Ganar en la Era Ag\u00e9ntica\"><\/div><div class=\"card-body\"><p class=\"post_date mb-1\">02\/09\/2026<\/p><h3 class=\"card-title h6\">Ganar en la Era Ag\u00e9ntica<\/h3><p class=\"card-text mt-1\">Por qu\u00e9 la orquestaci\u00f3n, y no m\u00e1s IA independiente, decidir\u00e1 qui\u00e9n gana la pr\u00f3xima d\u00e9cada de experiencia del...<\/p><\/div><\/a><div class=\"card-footer\"><div class=\"post_author d-flex align-items-center\"><a class=\"author-link\" href=\"\/es-mx\/blog\/author\/1074\"><div class=\"img-container\"><img decoding=\"async\" height=\"30\" width=\"30\" src=\"https:\/\/www.genesys.com\/media\/Genesys-logo-circle-company.png\" alt=\"Tony Bates and Peter Graf\"><p class=\"mb-0\">Tony Bates and Peter Graf<\/p><\/div><\/a><a role=\"button\" class=\"small mt-0 chevron btn btn-secondary only\" href=\"https:\/\/www.genesys.com\/es-mx\/blog\/post\/winning-in-the-agentic-era\"><\/a><\/div><\/div><\/div><\/div><div class=\"grid-item col-12 col-xs-6 col-md-4 grid_type-blog\" data-status=\"publish\"><div class=\"card component vertical text-left w-100 h-100 bgc-lgray wide\"><a class=\"h-100\" href=\"https:\/\/www.genesys.com\/es-mx\/blog\/post\/the-operating-model-that-decides-who-wins-the-next-decade-in-cx\" ><div class=\"thumbnail-col\"><img decoding=\"async\" class=\"card-img-top\" height=\"200\" width=\"300\" src=\"https:\/\/www.genesys.com\/media\/Getty-1410069394-300x200.jpg\" alt=\"El modelo operativo que decide qui\u00e9n gana la pr\u00f3xima d\u00e9cada en CX\"><\/div><div class=\"card-body\"><p class=\"post_date mb-1\">02\/09\/2026<\/p><h3 class=\"card-title h6\">El modelo operativo que decide qui\u00e9n gana la pr\u00f3xima d\u00e9cada en CX<\/h3><p class=\"card-text mt-1\">Un a\u00f1o es mucho tiempo en la inteligencia artificial (IA), especialmente en la experiencia del cliente (CX). Hace apenas un...<\/p><\/div><\/a><div class=\"card-footer\"><div class=\"post_author d-flex align-items-center\"><a class=\"author-link\" href=\"\/es-mx\/blog\/author\/688\"><div class=\"img-container\"><img decoding=\"async\" height=\"30\" width=\"30\" src=\"https:\/\/www.genesys.com\/media\/PersonMike-Szilagyi-Ratioportrait.jpg\" alt=\"Mike Szilagyi\"><p class=\"mb-0\">Mike Szilagyi<\/p><\/div><\/a><a role=\"button\" class=\"small mt-0 chevron btn btn-secondary only\" href=\"https:\/\/www.genesys.com\/es-mx\/blog\/post\/the-operating-model-that-decides-who-wins-the-next-decade-in-cx\"><\/a><\/div><\/div><\/div><\/div><div class=\"grid-item col-12 col-xs-6 col-md-4 grid_type-blog\" data-status=\"publish\"><div class=\"card component vertical text-left w-100 h-100 bgc-lgray wide\"><a class=\"h-100\" href=\"https:\/\/www.genesys.com\/es-mx\/blog\/post\/why-agentic-cx-needs-an-orchestrated-ecosystem-not-a-single-ai-provider\" ><div class=\"thumbnail-col\"><img decoding=\"async\" class=\"card-img-top\" height=\"188\" width=\"300\" src=\"https:\/\/www.genesys.com\/media\/output.auto-2-2-300x188.jpg\" alt=\"Por qu\u00e9 la CX ag\u00e9ntica necesita un ecosistema orquestado y no un \u00fanico proveedor de IA\"><\/div><div class=\"card-body\"><p class=\"post_date mb-1\">02\/09\/2026<\/p><h3 class=\"card-title h6\">Por qu\u00e9 la CX ag\u00e9ntica necesita un ecosistema orquestado y no un \u00fanico proveedor de IA<\/h3><p class=\"card-text mt-1\">En cualquier momento, el est\u00e1ndar de lo que se considera bueno puede cambiar. No por tus competidores, sino por la mejor...<\/p><\/div><\/a><div class=\"card-footer\"><div class=\"post_author d-flex align-items-center\"><a class=\"author-link\" href=\"\/es-mx\/blog\/author\/280\"><div class=\"img-container\"><img decoding=\"async\" height=\"30\" width=\"30\" src=\"https:\/\/www.genesys.com\/media\/Jack-2.png\" alt=\"Jack Nichols\"><p class=\"mb-0\">Jack Nichols<\/p><\/div><\/a><a role=\"button\" class=\"small mt-0 chevron btn btn-secondary only\" href=\"https:\/\/www.genesys.com\/es-mx\/blog\/post\/why-agentic-cx-needs-an-orchestrated-ecosystem-not-a-single-ai-provider\"><\/a><\/div><\/div><\/div><\/div><div class=\"grid-item col-12 col-xs-6 col-md-4 grid_type-blog\" data-status=\"publish\"><div class=\"card component vertical text-left w-100 h-100 bgc-lgray wide\"><a class=\"h-100\" href=\"https:\/\/www.genesys.com\/es-mx\/blog\/post\/reliable-intelligence-fast-tracking-agentic-cx-to-roi\" ><div class=\"thumbnail-col\"><img decoding=\"async\" class=\"card-img-top\" height=\"200\" width=\"300\" src=\"https:\/\/www.genesys.com\/media\/Screenshot-2026-08-31-162651-300x200.png\" alt=\"Inteligencia confiable: acelerando la CX ag\u00e9ntica hacia el ROI\"><\/div><div class=\"card-body\"><p class=\"post_date mb-1\">02\/09\/2026<\/p><h3 class=\"card-title h6\">Inteligencia confiable: acelerando la CX ag\u00e9ntica hacia el ROI<\/h3><p class=\"card-text mt-1\">La inteligencia artificial (IA) ha entrado en una nueva fase en la experiencia del cliente (CX). Ya no basta con que un agente...<\/p><\/div><\/a><div class=\"card-footer\"><div class=\"post_author d-flex align-items-center\"><a class=\"author-link\" href=\"\/es-mx\/blog\/author\/1274\"><div class=\"img-container\"><img decoding=\"async\" height=\"30\" width=\"30\" src=\"https:\/\/www.genesys.com\/media\/1753747363436.jpg\" alt=\"Edward Calvesbert\"><p class=\"mb-0\">Edward Calvesbert<\/p><\/div><\/a><a role=\"button\" class=\"small mt-0 chevron btn btn-secondary only\" href=\"https:\/\/www.genesys.com\/es-mx\/blog\/post\/reliable-intelligence-fast-tracking-agentic-cx-to-roi\"><\/a><\/div><\/div><\/div><\/div><div class=\"grid-item col-12 col-xs-6 col-md-4 grid_type-blog\" data-status=\"publish\"><div class=\"card component vertical text-left w-100 h-100 bgc-lgray wide\"><a class=\"h-100\" href=\"https:\/\/www.genesys.com\/es-mx\/blog\/post\/customer-experience-is-bigger-than-the-contact-center-your-platform-should-be-too\" ><div class=\"thumbnail-col\"><img decoding=\"async\" class=\"card-img-top\" height=\"200\" width=\"300\" src=\"https:\/\/www.genesys.com\/media\/output.auto-1-2-300x200.jpg\" alt=\"La experiencia del cliente es m\u00e1s amplia que el centro de contacto. tu plataforma tambi\u00e9n deber\u00eda serlo.\"><\/div><div class=\"card-body\"><p class=\"post_date mb-1\">27\/08\/2026<\/p><h3 class=\"card-title h6\">La experiencia del cliente es m\u00e1s amplia que el centro de contacto. tu plataforma tambi\u00e9n deber\u00eda serlo.<\/h3><p class=\"card-text mt-1\">Pregunta a la mayor\u00eda de las organizaciones d\u00f3nde ocurre su experiencia del cliente (CX), y se\u00f1alar\u00e1n al centro de contacto:...<\/p><\/div><\/a><div class=\"card-footer\"><div class=\"post_author d-flex align-items-center\"><a class=\"author-link\" href=\"\/es-mx\/blog\/author\/1266\"><div class=\"img-container\"><img decoding=\"async\" height=\"30\" width=\"30\" src=\"https:\/\/www.genesys.com\/media\/ZachB_Headshot.jpg\" alt=\"Zach Brettnacher\"><p class=\"mb-0\">Zach Brettnacher<\/p><\/div><\/a><a role=\"button\" class=\"small mt-0 chevron btn btn-secondary only\" href=\"https:\/\/www.genesys.com\/es-mx\/blog\/post\/customer-experience-is-bigger-than-the-contact-center-your-platform-should-be-too\"><\/a><\/div><\/div><\/div><\/div><div class=\"grid-item col-12 col-xs-6 col-md-4 grid_type-blog\" data-status=\"publish\"><div class=\"card component vertical text-left w-100 h-100 bgc-lgray wide\"><a class=\"h-100\" href=\"https:\/\/www.genesys.com\/es-mx\/blog\/post\/the-experience-economy-sets-a-new-standard-in-cx-ai-closes-the-gap\" ><div class=\"thumbnail-col\"><img decoding=\"async\" class=\"card-img-top\" height=\"169\" width=\"300\" src=\"https:\/\/www.genesys.com\/media\/1217648394232121.3nLsixLJcs12j5WU8P9c_height640-300x169.png\" alt=\"La econom\u00eda de la experiencia establece un nuevo est\u00e1ndar en CX. La IA acorta la brecha.\"><\/div><div class=\"card-body\"><p class=\"post_date mb-1\">25\/08\/2026<\/p><h3 class=\"card-title h6\">La econom\u00eda de la experiencia establece un nuevo est\u00e1ndar en CX. La IA acorta la brecha.<\/h3><p class=\"card-text mt-1\">Todos hemos estado del lado del cliente en una llamada de soporte. Explica el problema una vez, lo transfieren y se lo vuelve a...<\/p><\/div><\/a><div class=\"card-footer\"><div class=\"post_author d-flex align-items-center\"><a class=\"author-link\" href=\"\/es-mx\/blog\/author\/185\"><div class=\"img-container\"><img decoding=\"async\" height=\"30\" width=\"30\" src=\"https:\/\/www.genesys.com\/media\/Genesys-9-e1750455636128.jpg\" alt=\"Genesys\"><p class=\"mb-0\">Genesys<\/p><\/div><\/a><a role=\"button\" class=\"small mt-0 chevron btn btn-secondary only\" href=\"https:\/\/www.genesys.com\/es-mx\/blog\/post\/the-experience-economy-sets-a-new-standard-in-cx-ai-closes-the-gap\"><\/a><\/div><\/div><\/div><\/div><div class=\"grid-item col-12 col-xs-6 col-md-4 grid_type-blog\" data-status=\"publish\"><div class=\"card component vertical text-left w-100 h-100 bgc-lgray wide\"><a class=\"h-100\" href=\"https:\/\/www.genesys.com\/es-mx\/blog\/post\/why-whatsapp-isnt-just-a-channel-its-a-new-way-to-engage\" ><div class=\"thumbnail-col\"><img decoding=\"async\" class=\"card-img-top\" height=\"169\" width=\"300\" src=\"https:\/\/www.genesys.com\/media\/output.auto_-300x169.png\" alt=\"Por qu\u00e9 WhatsApp no es solo un canal, es una nueva forma de interactuar\"><\/div><div class=\"card-body\"><p class=\"post_date mb-1\">19\/08\/2026<\/p><h3 class=\"card-title h6\">Por qu\u00e9 WhatsApp no es solo un canal, es una nueva forma de interactuar<\/h3><p class=\"card-text mt-1\">Un cliente le env\u00eda un mensaje a una marca en WhatsApp para reprogramar una entrega. 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