{"id":580585,"date":"2025-07-03T15:26:39","date_gmt":"2025-07-03T22:26:39","guid":{"rendered":"https:\/\/www.genesys.com\/?post_type=events&p=580585"},"modified":"2025-11-10T10:53:57","modified_gmt":"2025-11-10T18:53:57","slug":"arca-2030-experiencias-que-transforman","status":"publish","type":"events","link":"https:\/\/www.genesys.com\/es-mx\/events\/arca-2030-experiencias-que-transforman","title":{"rendered":"Arca 2030: Experiencias que Transforman"},"content":{"rendered":"","protected":false},"excerpt":{"rendered":"","protected":false},"author":864,"featured_media":0,"parent":0,"menu_order":0,"template":"","tax_priority":[],"tax_contenttheme":[],"tax_bundle":[],"tax_contenttheme2":[],"tax_capability_sitewide":[],"tax_products_programs":[],"tax_buying_job":[],"tax_buyer_persona":[],"tax_sector":[],"tax_segment":[],"class_list":["post-580585","events","type-events","status-publish","hentry","event_type-genesys-events"],"acf":{"utm_pass":false,"asset_expiration":"","event_end_date":"08\/07\/2025","event_start_date":"08\/07\/2025","item_nav_hide":"no","disable_chat":false,"external_registration_link":"https:\/\/enterpriseconnect.com\/passes-pricing","event_content_template":"d2","text_content":{"sub_title_h4":"","text_content":"","cta_text":"","cta_url":""},"text_content_2":{"sub_title_h4":"","text_content":"","cta_text":"","cta_url":""},"text_content_3":{"sub_title_h4":"","text_content":"","cta_text":"","cta_url":""},"event_speakers":[{"speaker_name":"Mauricio Garc\u00eda Cepeda","speaker_position":"Genesys VP and Country Manager Mexico","speaker_description":"","speaker_image":false,"speaker_social":false},{"speaker_name":"Ricardo Sandoval","speaker_position":"Genesys Enterprise Sales Director","speaker_description":"","speaker_image":false,"speaker_social":false},{"speaker_name":"Hector Garcia","speaker_position":"Genesys Enterprise Account Executive","speaker_description":"","speaker_image":false,"speaker_social":false},{"speaker_name":"Luis Sandoval","speaker_position":"Genesys Manager Solution Consultants Mexico","speaker_description":"","speaker_image":false,"speaker_social":false},{"speaker_name":"Roberto Prud'homme","speaker_position":"Genesys Senior Solution Consultant Mexico","speaker_description":"","speaker_image":false,"speaker_social":false},{"speaker_name":"Diego Palmeri","speaker_position":"Genesys Customer Success Director","speaker_description":"","speaker_image":false,"speaker_social":false},{"speaker_name":"Lila Solis","speaker_position":"Genesys Custoemr Success Manager","speaker_description":"","speaker_image":false,"speaker_social":false}],"event_agenda_group":[{"agenda_group_title":"","event_agenda":[{"agenda_date":"10\/04\/2025","agenda_tab_label":"","agenda_details":[{"agenda_title":"Recepci\u00f3n","agenda_start_time":"08:30:00","agenda_end_time":"09:00:00","agenda_single_description":"

Registro<\/p>\n","agenda_session_speakers":false},{"agenda_title":"Bienvenida","agenda_start_time":"09:00:00","agenda_end_time":"09:10:00","agenda_single_description":"

El objetivo de esta sesi\u00f3n es proporcionar una visi\u00f3n completa de la adopci\u00f3n de CX3, destacando sus capacidades en gesti\u00f3n <\/span><\/span>de voz, enrutamiento de llamadas, IVR de voz, campa\u00f1as <\/span><\/span>outbound<\/span><\/span>, anal\u00edticas, reportes y grabaci\u00f3n de interacciones. Adem\u00e1s, <\/span><\/span>se explorar\u00e1n las funcionalidades de CX3 “<\/span><\/span>To<\/span><\/span> Go<\/span><\/span>” para la Gesti\u00f3n de la Experiencia del Empleado (WEM), campa\u00f1as digitales, <\/span><\/span>innovaci\u00f3n en IA y la arquitectura de <\/span><\/span>Genesys<\/span><\/span> Cloud, mostrando c\u00f3mo estas herramientas optimizan la eficiencia y calidad en <\/span><\/span>la gesti\u00f3n de la experiencia del cliente.<\/span><\/span><\/p>\n","agenda_session_speakers":false},{"agenda_title":"CX3 \u2013 Nivel de Adopci\u00f3n","agenda_start_time":"09:10:00","agenda_end_time":"10:10:00","agenda_single_description":"

El objetivo de la sesi\u00f3n es comprender Cx3 y el estado actual de la utilizaci\u00f3n de las funciones y caracter\u00edsticas de voz y <\/span><\/span>digitales de CX3. Para identificar \u00e1reas de mejora u oportunidades para un mayor aprovechamiento.<\/span><\/span><\/p>\n","agenda_session_speakers":false},{"agenda_title":"CX3 \u2013 To Go","agenda_start_time":"10:10:00","agenda_end_time":"12:10:00","agenda_single_description":"

En esta sesi\u00f3n de 2 horas, se presentar\u00e1 durante la primera hora las funcionalidades clave de <\/span><\/span>Genesys<\/span><\/span> Cloud CX3 para la <\/span><\/span>Gesti\u00f3n de la Experiencia del Empleado (WEM), incluyendo <\/span><\/span>Quality<\/span><\/span> Assurance<\/span><\/span>, <\/span><\/span>Workforce<\/span><\/span> Management (WFM), Gamificaci\u00f3n, <\/span><\/span>Speech<\/span><\/span> y Text <\/span><\/span>Analytics<\/span><\/span> (comparando la facilidad de uso con <\/span><\/span>Engage<\/span><\/span>), <\/span><\/span>Resource<\/span><\/span> Management, <\/span><\/span>Employee<\/span><\/span> Performance e <\/span><\/span>Innovaci\u00f3n con IA (pron\u00f3stico, programaci\u00f3n y asistente). En la segunda hora, Rodrigo abordar\u00e1 las campa\u00f1as, cubriendo <\/span><\/span>Marcadores y Reglas, aspectos digitales, canales como redes sociales y WhatsApp (enrutamiento <\/span><\/span>omnicanal<\/span><\/span>), Agentes <\/span><\/span>Virtuales y la Gesti\u00f3n del <\/span><\/span>Journey<\/span><\/span><\/p>\n

<\/h3>\n","agenda_session_speakers":false},{"agenda_title":"Genesys Cloud Innovaciones","agenda_start_time":"12:10:00","agenda_end_time":"13:10:00","agenda_single_description":"

En esta sesi\u00f3n de 1 hora sobre Innovaci\u00f3n en <\/span><\/span>Genesys<\/span><\/span> Cloud, Roberto presentar\u00e1 las capacidades de IA y Cloud Social, <\/span><\/span>mientras que Rodrigo abordar\u00e1 el enrutamiento predictivo y el uso de copilotos y agentes. Roberto tambi\u00e9n cubrir\u00e1 el <\/span><\/span>compromiso predictivo. Finalmente, Omar hablar\u00e1 sobre la asesor\u00eda y el soporte en la experiencia del cliente (CX).<\/span><\/span><\/p>\n","agenda_session_speakers":false},{"agenda_title":"Genesys Cloud Open Architecture","agenda_start_time":"13:10:00","agenda_end_time":"14:10:00","agenda_single_description":"

En esta sesi\u00f3n de 1 hora sobre la Arquitectura de <\/span><\/span>Genesys<\/span><\/span> Cloud, Carlos presentar\u00e1 los hallazgos clave y c\u00f3mo la arquitectura <\/span><\/span>abierta simplifica la orquestaci\u00f3n. Se comparar\u00e1 la arquitectura de <\/span><\/span>Engage<\/span><\/span> con la de <\/span><\/span>Genesys<\/span><\/span> Cloud, destacando la agilidad y <\/span><\/span>simplificaci\u00f3n. Tambi\u00e9n se abordar\u00e1n componentes de AWS, seguridad, telefon\u00eda (<\/span><\/span>BoY<\/span><\/span> y Edge), e integraciones de datos como <\/span><\/span>ICS <\/span><\/span>collections<\/span><\/span>, Salesforce (CTI) y CLI.<\/span><\/span><\/p>\n","agenda_session_speakers":false}]}],"additional_agenda_content":""}],"no_index":false,"no_follow":false,"event_sponsor_tier":[{"sponsor_tier":"Custom","custom_tier":"Banorte","event_sponsors":[{"sponsor_name":"Arca Continental","sponsor_image":580590,"sponsor_url":"https:\/\/www.arcacontal.com\/es"}]}],"additional_content_template":"a1","event_type":"industry","event_start_time":"09:00:00","event_status":"ontime","event_header_bgc":"orange","form_field_settings":["form_known","form_prefill","form_pp","cb_available","nolazy"],"disable_next_steps":false,"display_desc":false,"title_align":"left","event_partners_columns":"5","event_partners_partners":[{"partner_name":"","partner_logo":false,"partner_url":"","partner_new_tab":false}],"additional_content_position":"default","remove_agenda_nav":false,"remove_speaker_nav":false,"remove_venue_nav":false,"remove_faq_nav":false,"remove_sponsor_nav":false,"remove_partners_nav":false,"event_agenda_opened":"1","event_faq_opened":"3","get_started_config":"default","hide_navigation":"false","hide_footer":"false","meta_title":"Evento: Arca 2030 - Experiencias que Transforman | Genesys","meta_description":"Conozca Arca 2030: Experiencias que Transforman, un evento que lo llevar\u00e1 a conocer experiencias a otro nivel.","meta_twitter_title":"","meta_twitter_description":"","meta_facebook_title":"","meta_facebook_description":"","custom_canonical_url":"","event_location":"Primera semana de Agosto | 9:00 am","event_venue_name":"Monterrey","country":"Mexico","venue_map":{"address":"Monterrey, Nuevo Leon, Mexico","lat":25.6866142,"lng":-100.3161126,"zoom":14,"place_id":"ChIJ9fg3tDGVYoYRlJjIasrT06M","name":"Monterrey","city":"Monterrey","state":"Nuevo Leon","state_short":"N.L.","country":"Mexico","country_short":"MX"},"event_link":"","gsc_tab":false,"enable_external_utm":false,"add_to_global_events":false,"enable_ab_test":false,"event_header_title":"Arca 2030: Experiencias que Transforman","event_description_title":"Encuentro exclusivo con l\u00edderes de Arca Continental ","event_description":"Encuentro exclusivo con l\u00edderes de Arca Continental para conversar sobre el futuro del CX, la IA aplicada al servicio y las nuevas formas de orquestar experiencias memorables para clientes y empleados.
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Gracias por registrarse en nuestro evento Arca 2030: Experiencias que Transforman<\/strong>.<\/strong><\/p>\n

Esperamos con entusiasmo conectar con usted y conversar sobre c\u00f3mo Genesys Cloud puede ayudarle a Arca Continetal<\/strong> a ofrecer el siguiente nivel de orqueestaci\u00f3n de experiencias en este encuentro exclusivo con l\u00edderes de Arca Continental<\/strong> para conversar sobre el futuro del CX, la IA aplicada al servicio y las nuevas formas de orquestar experiencias memorables para clientes y empleados.<\/p>\n","disable_content_section":false,"event_title_group":{"title":"","sub_title":""},"media_content":{"select_media":"image","content_image":false,"content_video":""},"disable_agenda_section":true,"event_agenda_title":"","event_agenda_nav":"","disable_speaker_section":true,"event_speaker_title":"","event_speaker_nav":"","disable_venue_section":false,"event_venue_nav":"","enable_map":true,"disable_faq_section":false,"event_faq_title":"","event_faq_nav":"","disable_sponsor_section":false,"event_sponsor_title":"","event_sponsor_nav":"","disable_partner_section":true,"event_partners_title":"","event_partners_subtitle":"","event_partners_nav":"","disable_additional_content_section":true,"additional_title_group":{"title":"","sub_title":""},"additional_media_content":{"select_media":"image","content_image":false,"content_video":""},"additional_text_content":{"sub_title_h4":"","text_content":"","cta_text":"","cta_url":""},"nav_logo":false,"nav_form_text":"","disable_navigation_form_link":false,"event_date_format":"default","event_time_format":"h:i a","event_hashtag":"","w_tycontent":"","next_steps_type":"default","ns_title":"","ns_subtitle":"","resource_next_steps":"","enable_global_intellimize":true,"enable_intellimize_api":false,"enable_anti_flicker":false},"_links":{"self":[{"href":"https:\/\/www.genesys.com\/es-mx\/wp-json\/wp\/v2\/events\/580585","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.genesys.com\/es-mx\/wp-json\/wp\/v2\/events"}],"about":[{"href":"https:\/\/www.genesys.com\/es-mx\/wp-json\/wp\/v2\/types\/events"}],"author":[{"embeddable":true,"href":"https:\/\/www.genesys.com\/es-mx\/wp-json\/wp\/v2\/users\/864"}],"version-history":[{"count":4,"href":"https:\/\/www.genesys.com\/es-mx\/wp-json\/wp\/v2\/events\/580585\/revisions"}],"predecessor-version":[{"id":602666,"href":"https:\/\/www.genesys.com\/es-mx\/wp-json\/wp\/v2\/events\/580585\/revisions\/602666"}],"wp:attachment":[{"href":"https:\/\/www.genesys.com\/es-mx\/wp-json\/wp\/v2\/media?parent=580585"}],"wp:term":[{"taxonomy":"tax_priority","embeddable":true,"href":"https:\/\/www.genesys.com\/es-mx\/wp-json\/wp\/v2\/tax_priority?post=580585"},{"taxonomy":"tax_contenttheme","embeddable":true,"href":"https:\/\/www.genesys.com\/es-mx\/wp-json\/wp\/v2\/tax_contenttheme?post=580585"},{"taxonomy":"tax_bundle","embeddable":true,"href":"https:\/\/www.genesys.com\/es-mx\/wp-json\/wp\/v2\/tax_bundle?post=580585"},{"taxonomy":"tax_contenttheme2","embeddable":true,"href":"https:\/\/www.genesys.com\/es-mx\/wp-json\/wp\/v2\/tax_contenttheme2?post=580585"},{"taxonomy":"tax_capability_sitewide","embeddable":true,"href":"https:\/\/www.genesys.com\/es-mx\/wp-json\/wp\/v2\/tax_capability_sitewide?post=580585"},{"taxonomy":"tax_products_programs","embeddable":true,"href":"https:\/\/www.genesys.com\/es-mx\/wp-json\/wp\/v2\/tax_products_programs?post=580585"},{"taxonomy":"tax_buying_job","embeddable":true,"href":"https:\/\/www.genesys.com\/es-mx\/wp-json\/wp\/v2\/tax_buying_job?post=580585"},{"taxonomy":"tax_buyer_persona","embeddable":true,"href":"https:\/\/www.genesys.com\/es-mx\/wp-json\/wp\/v2\/tax_buyer_persona?post=580585"},{"taxonomy":"tax_sector","embeddable":true,"href":"https:\/\/www.genesys.com\/es-mx\/wp-json\/wp\/v2\/tax_sector?post=580585"},{"taxonomy":"tax_segment","embeddable":true,"href":"https:\/\/www.genesys.com\/es-mx\/wp-json\/wp\/v2\/tax_segment?post=580585"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}