{"id":153430,"date":"2019-06-17T21:18:44","date_gmt":"2019-06-18T04:18:44","guid":{"rendered":"https:\/\/www.genesys.com\/?post_type=resources&#038;p=153430"},"modified":"2019-06-17T20:37:09","modified_gmt":"2019-06-18T03:37:09","slug":"drive-marketing-and-cx-convergence-with-modern-technology-a-focus-on-the-retail-and-ecommerce-industry","status":"publish","type":"resources","link":"https:\/\/www.genesys.com\/en-sg\/resources\/drive-marketing-and-cx-convergence-with-modern-technology-a-focus-on-the-retail-and-ecommerce-industry","title":{"rendered":"Drive Marketing and CX Convergence with Modern Technology: A focus on the Retail and eCommerce industry"},"content":{"rendered":"<div class=\"wpb-content-wrapper\"><p>[vc_section][vc_row][vc_column width=&#8221;2\/3&#8243;][vc_column_text]<\/p>\n<p class=\"pre_h1\">Forrester Industry Spotlight:<\/p>\n<p>[\/vc_column_text][vc_column_text]<\/p>\n<h1>Drive Marketing and CX Convergence with Modern Technology: A focus on the Retail and eCommerce industry<\/h1>\n<p>[\/vc_column_text]<span class=\"g_separator genesys-light-gray\" style=\"height:2px\"><\/span>[vc_row_inner][vc_column_inner width=&#8221;2\/3&#8243;][vc_column_text]<\/p>\n<p>The retail and eCommerce industry are focusing on understanding the shopper\u2019s journey and path to purchase to deliver a seamless customer experience across all channels and touchpoints. Those who succeed in this space, not only achieve business goals and success, but are considered leaders in the field.<\/p>\n<p>This study* highlights the importance of customer experience transformation in the retail industry, in order to retain and gain market share across all touchpoints.<\/p>\n<p>Read this study to further understand:<\/p>\n<ul>\n<li>Aligning brand with customer experience<\/li>\n<li>Challenges of today\u2019s industry and how to overcome them<\/li>\n<li>Making customer centric technology sourcing decisions<\/li>\n<\/ul>\n<p style=\"font-size: 12px !important;\">*Drive Marketing And CX Convergence With Modern Technology: A Focus On The Retail Industry, a July 2018 commissioned Thought Leadership Spotlight conducted by Forrester Consulting on behalf of Genesys<\/p>\n<p>[\/vc_column_text][\/vc_column_inner][vc_column_inner width=&#8221;1\/3&#8243;][vc_single_image image=&#8221;94988&#8243; 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