{"id":577564,"date":"2025-06-17T20:05:08","date_gmt":"2025-06-18T03:05:08","guid":{"rendered":"https:\/\/www.genesys.com\/customer-journey-management"},"modified":"2025-06-22T17:17:43","modified_gmt":"2025-06-23T00:17:43","slug":"customer-journey-management","status":"publish","type":"page","link":"https:\/\/www.genesys.com\/en-sg\/customer-journey-management","title":{"rendered":"Customer Journey Management"},"content":{"rendered":"<div class=\"wpb-content-wrapper\"><p>[vc_section background_color=&#8221;bgc-lgray&#8221; flair=&#8221;%5B%7B%22flair_type%22%3A%22f_type_image%22%2C%22hide_mobile%22%3A%22yes%22%7D%5D&#8221;][vc_row equal_height=&#8221;yes&#8221; content_placement=&#8221;middle&#8221;][vc_column width=&#8221;1\/2&#8243;][vc_column_text css=&#8221;&#8221;]<\/p>\n<h1>Customer journey management: Enhancing the user experience<\/h1>\n<p>[\/vc_column_text][\/vc_column][vc_column width=&#8221;1\/2&#8243;][vc_single_image image=&#8221;563779&#8243; css=&#8221;&#8221; rounded_corners=&#8221;rounded-lg&#8221;][\/vc_column][\/vc_row][\/vc_section][vc_section][vc_row][vc_column width=&#8221;1\/6&#8243; el_class=&#8221;pillar-nav&#8221; offset=&#8221;vc_hidden-xs&#8221;][vc_row_inner el_class=&#8221;mx-0&#8243;][vc_column_inner el_class=&#8221;pillar-nav-list px-0&#8243;][vc_column_text css=&#8221;&#8221; el_class=&#8221;nav-list-container&#8221;]<\/p>\n<ul class=\"nav-list nav-list-0\" data-group=\"0\">\n<li><a class=\"nav-item nav-main\" href=\"#main-0\">Overview<\/a><\/li>\n<\/ul>\n<ul class=\"nav-list nav-list-1\" data-group=\"1\">\n<li><a class=\"nav-item nav-main\" href=\"#main-1\">Explore<\/a><\/li>\n<\/ul>\n<ul class=\"nav-list nav-list-2\" data-group=\"2\">\n<li><a class=\"nav-item nav-main\" href=\"#main-2\">Implement<\/a><\/li>\n<\/ul>\n<ul class=\"nav-list nav-list-3\" data-group=\"3\">\n<li><a class=\"nav-item nav-main\" href=\"#main-3\">Optimise<\/a><\/li>\n<\/ul>\n<ul class=\"nav-list nav-list-4\" data-group=\"4\">\n<li><a class=\"nav-item nav-main\" href=\"#main-4\">Frequently asked questions<\/a><\/li>\n<\/ul>\n<p>[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][\/vc_column][vc_column width=&#8221;1\/2&#8243; offset=&#8221;vc_col-lg-offset-1 vc_col-md-offset-0 vc_col-sm-offset-0&#8243; el_class=&#8221;pillar-content&#8221;][vc_row_inner el_id=&#8221;main-0&#8243;][vc_column_inner][vc_column_text css=&#8221;&#8221;]<\/p>\n<p class=\"eyebrow\">Overview<\/p>\n<p>&nbsp;<\/p>\n<h2>Learning customer journey management basics<\/h2>\n<p>Customer journey management (CJM) is a proven approach to delivering the seamless experiences your customers demand. Today, customers expect their experience with your business to mimic those of customer experience (CX) leaders. Anything less can lead to dissatisfaction and churn. Let\u2019s learn a bit more about what CJM is, and how we\u2019ve gotten to today\u2019s customer experience paradigm.[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][vc_row_inner][vc_column_inner][vc_column_text css=&#8221;&#8221;]<\/p>\n<h2>What is customer journey management?<\/h2>\n<p>Customer journey management focuses on the journeys your customers take as they try to achieve a goal, rather than optimising single interactions at each touchpoint. It\u2019s a shift in mindset that enables you to not only measure, monitor and optimise CX, but align your entire organisation with your customers\u2019 goals. And by using all the customer data you\u2019ve gathered, <a href=\"https:\/\/www.genesys.com\/en-sg\/experience-orchestration\">experience orchestration<\/a> allows you to improve your customer journey across all channels of engagement. Customer journey management is used by customer-centric organisations to:<\/p>\n<ul>\n<li>Identify the journeys that matter based on customer goals and business outcomes<\/li>\n<li>Measure and monitor the in-journey signals that predict journey success<\/li>\n<li>Orchestrate corrective actions when needed<\/li>\n<li>Track journey success using journey success scores<\/li>\n<li>Prioritise journeys that aren\u2019t performing well<\/li>\n<\/ul>\n<p>Leading organisations are using customer journey management to improve customer experience, delivering value to both their customers and their organisation.[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][vc_row_inner][vc_column_inner][vc_column_text css=&#8221;&#8221;]<\/p>\n<h3>How customer journey management differs from traditional marketing<\/h3>\n<p>While traditional marketing can also segment customers, customer journey management stands out by leveraging customer behavioural data across all touchpoints and over time to understand what customers were doing before, what they are doing now, and even estimating what they might do in the future. This enables companies to make data-driven decisions and accurately target the right customer segments, rather than relying on broad, generalised campaigns. For instance, you can prevent high-value customers who are dealing with an issue from getting an upsell campaign while they\u2019re less likely to buy.[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][vc_row_inner][vc_column_inner][vc_column_text css=&#8221;&#8221;]<\/p>\n<h2>The evolution of customer journey management<\/h2>\n<p>Customer journey management is a newer way of looking at the way in which customers interact with brands. In fact, CJM wouldn\u2019t have been possible without some advances in digitalisation and the way people expect businesses to serve them.[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][vc_row_inner][vc_column_inner][vc_column_text css=&#8221;&#8221;]<\/p>\n<h3>From transaction to interaction: A historical perspective<\/h3>\n<p>People expect more from brands today than they used to. The purchase process is no longer simply a matter of looking for the lowest price and buying it. Customers want better service, they communicate across multiple channels, and they want it all both during and after the sale. Buyers are no longer simply transacting business; they want to be able to interact with your brand when and where they want.[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][vc_row_inner][vc_column_inner][vc_column_text css=&#8221;&#8221;]<\/p>\n<h3>How digitalisation has transformed customer interactions<\/h3>\n<p>This has largely come about as a result of the digitalisation of the buying process. Online shopping allows a customer to buy almost anything without setting foot in a store. And social media allows praise and complaints alike to flow publicly so prospects as well as customer service agents can see them.<\/p>\n<p>Most importantly, there are more touchpoints than ever, from traditional storefronts and billboards to today\u2019s Facebook pages and message boards. That means that for a smooth customer journey, your brand has to be on point in more places than ever before.[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][vc_row_inner el_id=&#8221;main-1&#8243;][vc_column_inner][vc_column_text css=&#8221;&#8221;]<\/p>\n<p class=\"eyebrow\">Explore<\/p>\n<p>&nbsp;<\/p>\n<h2>Exploring customer journey management solutions<\/h2>\n<p>Leading enterprises around the world are using customer journey management to improve customer experience, delivering value to both their customers and the organisation. You can do the same by taking prescriptive steps that align your business around your customers\u2019 journeys.[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][vc_row_inner][vc_column_inner][vc_column_text css=&#8221;&#8221;]<\/p>\n<h3>Understanding the customer journey<\/h3>\n<p>In order to properly manage a customer journey, you have to first be certain that you know what that journey is and what it\u2019s like. There are a number of methods available to you in analysing the customer journey.[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][vc_row_inner][vc_column_inner][vc_column_text css=&#8221;&#8221;]<\/p>\n<h3>Defining the stages of a customer journey<\/h3>\n<p>Customer journey management encompasses three primary approaches: journey mapping, <a href=\"https:\/\/www.genesys.com\/en-sg\/capabilities\/journey-analytics\">journey analytics<\/a> and customer journey orchestration. Mapping and analytics help to identify issues within the journey, and orchestration helps to optimise it.<\/p>\n<p>Customer journey management is an approach that encompasses these three elements, and together they help organisations understand, create and improve customer experiences. These approaches are often combined to enhance experience design, generate <a href=\"https:\/\/www.genesys.com\/en-sg\/capabilities\/journey-analytics\">journey insights<\/a> and optimise journeys.<\/p>\n<p>Here is a quick summary of the primary journey management capabilities and the three most frequently used ways to combine them.<\/p>\n<ul>\n<li>Journey mapping is a powerful, data-driven way to visualise customer interaction patterns within a single channel, uncovering opportunities for improvement as they work toward achieving a specific goal.<\/li>\n<li>Journey analytics allow you to measure and monitor customer journeys with key metrics and begin to better understand customer success and pain points.<\/li>\n<li><a href=\"\/ko-kr\/capabilities\/journey-orchestration\">Journey orchestration<\/a> involves designing and coordinating customer interactions across various touchpoints to provide a seamless and personalised customer experience.<\/li>\n<li>Journey insights are the quantitative and qualitative information that help you understand the behavior of your customers as they seek to achieve a goal.<\/li>\n<li>Journey design is the process of defining the experience a customer has as they seek to achieve a goal and the interactions the company will take at each step to promote progress toward the goal.<\/li>\n<li>In journey optimisation, using the customer journey visualisations and resulting insights, you are empowered to make decisions and changes that result in frictionless and connected customer experiences.<\/li>\n<\/ul>\n<p>[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][vc_row_inner][vc_column_inner][vc_column_text css=&#8221;&#8221;]<\/p>\n<h3>The impact of first impressions on customer loyalty<\/h3>\n<p>In general, people form impressions quickly \u2014 often within seven seconds. Those impressions are important and they\u2019re hard to break. This is why customer experience is so crucial: it is your first impression. By definition, it\u2019s the way your customers experience your brand.<\/p>\n<p>If your customer experience is poor, your customers are far less likely to stick around, and even less likely to return. Customer loyalty depends on a good experience.[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][vc_row_inner][vc_column_inner][vc_column_text css=&#8221;&#8221;]<\/p>\n<h2>The role of data in personalising the customer experience<\/h2>\n<p>Journey management starts with the creation of a centralised source of customer journey data. Most organisations are drowning in customer data stored in isolated databases, centralised data warehouses and customer data platforms. And they lack the integrated omnichannel time-series data that provides the foundation for a journey management approach.<\/p>\n<p>Integrated customer journey data enables <a href=\"https:\/\/www.genesys.com\/en-sg\/definitions\/what-is-real-time-data-and-analytics\">analytics<\/a>, and orchestration based on the behaviours customers exhibit across channels and over time. It eliminates the need for analysts to perform complex aggregations or transformations every time they need to answer a new question, and it makes data accessible to everyone in the organisation, not just analysts \u2014 empowering data-driven decisions at every stage of the journey.[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][vc_row_inner][vc_column_inner][vc_column_text css=&#8221;&#8221;]<\/p>\n<h3>Customer journey management software<\/h3>\n<p>A customer journey data hub provides all parts of the business with the real-time data they need to help each customer reach their goal efficiently. That hub is the foundation for your <a href=\"https:\/\/www.genesys.com\/en-sg\/capabilities\/customer-journey-management\">customer journey management software<\/a> platform \u2014 gathering everything in one place, allowing your team to analyse it holistically rather than piecemeal from a hundred different sources.[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][vc_row_inner][vc_column_inner][vc_column_text css=&#8221;&#8221;]<\/p>\n<h3>Gathering and utilising customer data effectively<\/h3>\n<p>To improve customer experience, CX teams use customer journey analytics to measure the performance of each journey and the in-journey signals that predict success. There are a wide variety of <a href=\"https:\/\/www.genesys.com\/blog\/post\/customer-journey-measurement-the-essential-guide\">in-journey metrics<\/a> \u2014 like conversion, Net Promoter Score (NPS), customer satisfaction, inaction, elapsed time and more \u2014 that should be evaluated to see which captures the key moments that predict success for each journey.<\/p>\n<p>Journey success is captured through journey scores, which are based on end-of-journey metrics, such as satisfaction, completion rates, cost or effort scores. More CX leaders now rely on customer journey management to measure, monitor and assess the performance of customer journeys.[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][vc_row_inner][vc_column_inner][vc_column_text css=&#8221;&#8221;]<\/p>\n<h3>Privacy concerns and ethical considerations<\/h3>\n<p>Obviously, when gathering and utilising customer data there are important considerations around the privacy and security of that data. Personally identifiable information must be protected absolutely, which means that whatever software platform you use has to have stringent safety controls. It\u2019s also important that this information is used ethically, so make sure your team is trained on how to use and protect this information.[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][vc_row_inner el_id=&#8221;main-2&#8243;][vc_column_inner][vc_column_text css=&#8221;&#8221;]<\/p>\n<p class=\"eyebrow\">Implement<\/p>\n<p>&nbsp;<\/p>\n<h2>Implementing customer journey<br \/>\nmanagement solutions<\/h2>\n<p>It\u2019s time to start working to discover the journeys that are important to your customers, and optimising them to ensure customers can get from awareness to purchase without a struggle.[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][vc_row_inner][vc_column_inner][vc_column_text css=&#8221;&#8221;]<\/p>\n<h3>Crafting a customer journey map<\/h3>\n<p>Customers can exhibit different behaviors; no two customers take the same exact path across touchpoints. The key is to identify the goals your customers are trying to achieve, then align them with your organisation\u2019s goals.<\/p>\n<p>For instance, the journeys a customer takes to renew or upgrade a service are critical to the success of a telecom provider striving to retain customers and maximise customer lifetime value. Initiating automatic loan payments may be a crucial journey for a financial services institution attempting to reduce the cost of collecting overdue payments.<\/p>\n<p>Once you establish the goals that matter most to your customer and your business, identify the significant steps that indicate progress toward those goals. For instance, a mortgage journey encompasses several milestones, from assessing options to submitting an application to paying the first bill.[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][vc_row_inner][vc_column_inner][vc_column_text css=&#8221;&#8221;]<\/p>\n<h3>Step-by-step guide to creating your map<\/h3>\n<p>The first step to building a customer journey map is synthesising the right set of data from various customer touchpoints. Collecting this data over time allows you to uncover patterns in customer behaviour and interactions, providing a holistic view of their journey across all channels. This ensures that your insights are grounded in a comprehensive understanding of what customers are doing, rather than relying on isolated data points or assumptions.<\/p>\n<p>Next, analyse the data to identify key patterns and friction points. What challenges are customers encountering? Where are they dropping off or experiencing delays? Which channels are most effective, and which are underutilised? By answering these questions, you can begin to understand how different aspects of the journey contribute to the overall experience.<\/p>\n<p>Visualise the information in a journey map. This map acts as a dynamic tool, helping you track customer behaviour and use those insights to take action. By focusing on data-driven decisions based on journey insights, you can continuously optimise the customer experience, remove friction points and ensure that every step of the journey meets their needs.[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][vc_row_inner][vc_column_inner][vc_column_text css=&#8221;&#8221;]<\/p>\n<h3>Identifying pain points and opportunities for enhancement<\/h3>\n<p>Your analysis is only useful if you take action based on what you\u2019ve learned. Through analysing and gathering customer data, you\u2019ve already gotten a start here by identifying where bottlenecks exist; now we start to fix them by optimising the overall journey.<\/p>\n<p>Traditionally, enterprises focus on improving interactions within specific touchpoints. But this neglects the actual journey your customers take across channels and over time. Customer journey orchestration goes beyond basic personalisation by providing a comprehensive view of customer behavior across every channel, allowing you to visualise your customer journeys and uncover trends in customer behavior.[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][vc_row_inner][vc_column_inner][vc_column_text css=&#8221;&#8221;]<\/p>\n<h2>Implementing a customer journey management strategy<\/h2>\n<p>Every enterprise strives to be customer-centric or customer-obsessed, but the key to achieving that level of customer centricity is to keep your organisation focused on what matters most: your customer.<br \/>\nMany companies approach customer experience from a siloed lens, often implementing improvements to increase internal, function-specific metrics. For example, marketing prioritises conversions, CX prioritises NPS, <a href=\"https:\/\/www.genesys.com\/en-sg\/contact-centre-software\">contact centre<\/a> prioritises first-contact resolution (FCR) and so on.<\/p>\n<p>But your customer isn\u2019t focused on conversion or FCR rates. They just want a simple, frictionless way to reach their own goals.<\/p>\n<p>By aligning your entire business around your customer, their goals and the journeys they take to achieve them, you can better understand customer behaviour and make more informed decisions about how to optimise CX.<\/p>\n<p>When everyone across the organisation is on the same page, it becomes easier to deliver the frictionless, connected and <a href=\"https:\/\/www.genesys.com\/en-sg\/blog\/post\/unlocking-the-secrets-of-personalised-customer-journeys\">personalised experiences<\/a> your customers expect.[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][vc_row_inner][vc_column_inner][vc_column_text css=&#8221;&#8221;]<\/p>\n<h3>Aligning your team around customer-centric goals<\/h3>\n<p>Becoming a journey-centric organisation starts from the top. Leaders must prioritise and organise the business around their customers and the journeys they take. Once company leadership has made the commitment, the real work begins.<\/p>\n<p>Implementing an effective customer journey management program starts by realigning roles and responsibilities around customer goals. You should identify the journeys that matter most to your customers, define success metrics and map those metrics to key business outcomes.[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][vc_row_inner][vc_column_inner][vc_column_text css=&#8221;&#8221;]<\/p>\n<h3>Leveraging technology to facilitate seamless experiences<\/h3>\n<p>A single platform that can manage all of this \u2014 from gathering data all the way to journey mapping and optimisation \u2014 is a must if you want to get the most out of your customer journey management efforts. The right platform can pull data from all channels, organise and analyse it for you using artificial intelligence, and help you map the journey and identify pain points and bottlenecks (as well as guide you toward fixing them).[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][vc_row_inner el_id=&#8221;main-3&#8243;][vc_column_inner][vc_column_text css=&#8221;&#8221;]<\/p>\n<p class=\"eyebrow\">Optimise<\/p>\n<p>&nbsp;<\/p>\n<h2>Optimising your customer journey management solution<\/h2>\n<p>Now that you know the journeys your customers are taking, it\u2019s time to improve them to take your customer experience to the next level.[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][vc_row_inner][vc_column_inner][vc_column_text css=&#8221;&#8221;]<\/p>\n<h2>Measuring success in customer journey management<\/h2>\n<p>Customer journey management is complex, so measuring success can be complex as well. You\u2019ll need to track the ongoing performance of your customer journeys, and you\u2019ll need to iterate and adjust based on what you learn. None of this is going to be static forever, after all.[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][vc_row_inner][vc_column_inner][vc_column_text css=&#8221;&#8221;]<\/p>\n<h3>Key performance indicators to track<\/h3>\n<p>There\u2019s <a href=\"\/en-sg\/blog\/post\/the-definitive-list-of-29-call-centre-metrics-and-kpis\">a long, long list<\/a> of KPIs that customer experience experts should be tracking. But one way to narrow down what to prioritise is to focus on metrics that show how your customers are doing before they even get to your customer service agents, as well as metrics that track overall customer satisfaction.<\/p>\n<p>For the former, think about metrics like customer effort score, the rate of use of self-service tools like chatbots, and the total number of escalations from self-service tools to customer service agents. For the latter, you can move beyond traditional contact centre metrics to measure the impact of customer behaviour on self-service containment rates, abandonment and churn.[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][vc_row_inner][vc_column_inner][vc_column_text css=&#8221;&#8221;]<\/p>\n<h3>Adjusting strategies based on analytics and feedback<\/h3>\n<p>CX leaders use customer journey management to measure, monitor and optimise their customers\u2019 experiences. By continuously monitoring journey performance, you can identify which journeys or moments within the customer lifecycle need improvement. And you can prioritise each improvement by its potential impact on journey scores and other CX KPIs.[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][vc_row_inner][vc_column_inner][vc_column_text css=&#8221;&#8221;]<\/p>\n<h2>Challenges in customer journey management<\/h2>\n<p>Obviously, as with anything else you\u2019re likely to face some challenges as you work to improve your customer journey management processes. Let\u2019s take a look at some common issues you might run into and how they can be avoided, as well as a few businesses that have seen success in their own customer journey management work.[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][vc_row_inner][vc_column_inner][vc_column_text css=&#8221;&#8221;]<\/p>\n<h3>Common pitfalls and how to avoid them<\/h3>\n<p>First, make sure everyone is using the same definition of \u201ccustomer journey.\u201d The term \u201ccustomer journey\u201d is used so frequently these days that it\u2019s difficult for some to remember what it really means. A customer journey is the sequence of steps a customer takes to achieve a goal that delivers value to themselves and the business.<\/p>\n<p>Despite the best efforts of hundreds of software vendors and consultants, a customer journey is not:<\/p>\n<ul>\n<li>A marketing campaign<\/li>\n<li>A single interaction, such as completing a purchase or placing a support call<\/li>\n<li>A set of sequential clicks, like opening an email, clicking a link, viewing a page and submitting a form<\/li>\n<li>An internal process created by the company for the customer<\/li>\n<\/ul>\n<p>In addition, customer journeys should not be defined by the length of time or even the channels involved. They vary depending on the customer\u2019s goal.<br \/>\nNext, make sure you identify the journeys that matter to your customer. Customers can exhibit different behaviour; no two customers take the same exact path across touchpoints. The key is to identify the goals your customers are trying to achieve, then align them with your organisation\u2019s goals.<\/p>\n<p>For instance, the journeys a customer takes to renew or upgrade a service are critical to the success of a telecom provider striving to retain customers and maximise customer lifetime value. Initiating automatic loan payments may be a crucial journey for a financial services institution attempting to reduce the cost of collecting overdue payments.<\/p>\n<p>Once you establish the goals that matter most to your customer and your business, identify the significant steps that indicate progress toward those goals. For instance, a mortgage journey encompasses several milestones, from assessing options to submitting an application to paying the first bill.<\/p>\n<p>Also, make sure you properly define your metrics for success, as we discussed above. Measuring success always starts by putting your customer first. From their perspective, define what it means to achieve their goals.<\/p>\n<p>For a health insurance member, that may mean a new dependant, such as a spouse or a newborn, is officially insured. Or, a wireless customer may define success as restoring internet service after an outage.<\/p>\n<p>Identify the KPIs that act as signals or indicators along the journey that predict whether or not your customers are likely to achieve their goal. Some examples include the number of repeated steps, <a href=\"https:\/\/www.genesys.com\/blog\/post\/determining-your-acceptable-abandon-rate\">abandonment rate<\/a> and digital leakage rate.<\/p>\n<p>Define what success looks like for your customer and your organisation. This is where internal metrics such as self-service containment rates, abandonment, churn and others can be leveraged. Remember, these metrics should capture the value your customers want to get out of their journey and the company goals associated with it. They also play a role in helping you measure customer behaviour and directly link CX metrics to the outcomes that matter most to your business.<\/p>\n<p>Finally, align customer journeys to your business outcomes, not just customer goals alone. Identifying your high-priority objectives will help you measure company success at the broadest level and crystallise what success looks like for your customer journey management framework.<\/p>\n<p>Take your customers\u2019 goals, the success metrics you\u2019ve defined and map those to their corresponding business outcome. Consider the key outcomes that will make your enterprise successful, such as average revenue per user, assets under management, retention rate and cost to serve. This way, it\u2019s clear which journeys impact not only CX metrics, but the crucial outcomes your specific enterprise is measured by.[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][vc_row_inner][vc_column_inner][vc_column_text css=&#8221;&#8221;]<\/p>\n<h2>Customer journey management: A key to customer success<\/h2>\n<p>Today a frictionless journey isn\u2019t optional for customers, it\u2019s expected. Every enterprise strives to deliver differentiated, exceptional customer experiences, but many struggle to put the pieces together to actually achieve that goal.<\/p>\n<p>Data and analytics are a critical piece of the puzzle. But the reality is that today, companies have more data than insight and more insight than action. Adopting a customer journey management approach allows customer experience managers to bring the puzzle pieces of data, journey measurement and journey optimisation together.[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][vc_row_inner el_id=&#8221;main-4&#8243;][vc_column_inner]<div class=\"component-accordion-container\" data-display=\"accordion\"><div class=\"heading-container mb-4\"><h2 class=\"mb-1\">Frequently asked questions<\/h2><\/div><div class=\"component-accordion-content custom-accordion\" data-opened=\"1\"><div class=\"row-100 content-item component-accordion-item\" ><div class=\"title-row\"><h3 class=\"component-accordion-title title h5\">What are the benefits of managing the customer journey effectively?<\/h3><i class=\"fa-kit ms-auto fa-chevron-down\"><\/i><\/div><div class=\"component-accordion-content content-row\"><div class=\"content-details\"><p>In short, happier customers. A smooth customer journey means that customers struggle less to get their needs met and to achieve their goals. Increased <a href=\"https:\/\/www.genesys.com\/en-sg\/definitions\/what-is-customer-satisfaction\">customer satisfaction<\/a> leads to more loyal customers, so an effectively managed customer journey can lead to customers buying again and again, and can even turn them into evangelists for your brand. In a larger sense then, a well-managed customer journey means more sales of your product or service, and more revenue for your business.<\/p>\n<\/div><\/div><\/div><div class=\"row-100 content-item component-accordion-item\" ><div class=\"title-row\"><h3 class=\"component-accordion-title title h5\">How often should a customer journey map be updated?<\/h3><i class=\"fa-kit ms-auto fa-chevron-down\"><\/i><\/div><div class=\"component-accordion-content content-row\"><div class=\"content-details\"><p>You should constantly be gathering data on your customers\u2019 habits and learning more about their journeys. That doesn\u2019t necessarily mean that someone should be updating the journey map every day. And really, it\u2019s less about a specific time-to-update best practice and more about allowing your maps to evolve naturally as data is gathered. It\u2019s about enabling you to keep your journey maps and flows updated using the journey analytics and insights you get from your solution to make the best, data-driven decisions.<\/p>\n<\/div><\/div><\/div><div class=\"row-100 content-item component-accordion-item\" ><div class=\"title-row\"><h3 class=\"component-accordion-title title h5\">What future trends should businesses anticipate in customer journey management?<\/h3><i class=\"fa-kit ms-auto fa-chevron-down\"><\/i><\/div><div class=\"component-accordion-content content-row\"><div class=\"content-details\"><p>Primarily, businesses should anticipate that customer journey management will only become more important as time goes on. Customers are becoming more comfortable with managed, personalised experiences, and the expectation now is that journeys will be smooth for the individual, rather than just optimised for a persona. If you\u2019re not thinking about the customer journey, your business will fall behind.<\/p>\n<\/div><\/div><\/div><div class=\"row-100 content-item component-accordion-item\" ><div class=\"title-row\"><h3 class=\"component-accordion-title title h5\">Can small businesses benefit from customer journey management?<\/h3><i class=\"fa-kit ms-auto fa-chevron-down\"><\/i><\/div><div class=\"component-accordion-content content-row\"><div class=\"content-details\"><p>All businesses can benefit from customer journey management, from the smallest to the largest enterprises. In fact, the benefits of CJM may be even greater, in a sense, for a small business. Happy customers stick around, and they tell their friends about a business \u2014 and a smooth customer journey is one of the easiest ways to make customers happy. Retention is all the more important for a small business, and CJM can be a relatively low-cost way to retain and acquire customers through word of mouth.<\/p>\n<\/div><\/div><\/div><div class=\"row-100 content-item component-accordion-item\" ><div class=\"title-row\"><h3 class=\"component-accordion-title title h5\">How does customer feedback play into journey management?<\/h3><i class=\"fa-kit ms-auto fa-chevron-down\"><\/i><\/div><div class=\"component-accordion-content content-row\"><div class=\"content-details\"><p>Customers know more about their journeys than anyone, so their feedback is critical. Several KPIs that should be measured as a part of journey management, like Net Promoter Score, incorporate that feedback. But if you can survey customers to learn the precise pain points they experience through interacting with your brand, you\u2019ll get information straight from the source that supplements the data you\u2019re gathering from all your various channels on your own.<\/p>\n<\/div><\/div><\/div>\n<\/div><\/div>[\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][\/vc_section][vc_section][vc_row r_gutter_size=&#8221;gutter-small&#8221; equal_height=&#8221;yes&#8221;][vc_column width=&#8221;1\/2&#8243;][vc_column_text css=&#8221;&#8221;]<\/p>\n<h2>Explore more about journey management<\/h2>\n<p>[\/vc_column_text]<style type='text\/css'>\r .wpb_text_column:has(+ .wpb_text_column) { margin-bottom: 3rem; } .eyebrow { border-top: 4px solid #ff451a; display: inline-block; padding-top: .5rem; } .pillar-nav { position: relative; } .pillar-nav-list { overflow-y: auto; } .pillar-nav-list.sticky-nav { position: fixed; } .pillar-nav-list.hit-bottom { position: absolute; bottom: 0; top: initial !important; } .pillar-nav-list .nav-main { color: #0B1228; } .pillar-nav-list .nav-sub { color: #455073; font-size: 0.875rem; } .pillar-nav-list .nav-item { display: block; text-decoration: none; padding-top: 0.25rem; padding-bottom: 0.25rem; } .pillar-nav-list .nav-item:hover { text-decoration: underline; color: #2243A2; } .pillar-nav-list .nav-item:active { color: #172d6c; } .pillar-nav-list .nav-list { padding: 0.5rem 1rem; position: relative; } .pillar-nav-list .nav-list.active .nav-item.nav-main { font-weight: 700; } .pillar-nav-list .nav-list.active .nav-item.nav-sub { font-weight: 500; } .pillar-nav-list .nav-list-sub { padding-left: 1rem; } .pillar-nav-list .nav-list-container { padding-left: 1.5rem; } .pillar-nav-list .nav-list-container ul { list-style: none; margin-bottom: 0; } .pillar-nav-list.sticky-nav .nav-list-container { position: relative; } .pillar-nav-list .nav-list-container .nav-list::before { content: \" \"; display: block; z-index: 999; height: 100%; left: -1rem; top: 0; position: absolute; width: 4px; background: #f1efea; } .pillar-nav-list .nav-list-container .nav-list.active .progress { display: none; z-index: 999; height: 0; bottom: 0; left: -1.125rem; position: absolute; width: 8px; border-radius: 100px; background: #FF451A; } .pillar-nav-list:not(.sticky-nav):not(.hit-bottom) .nav-list-container .nav-list-0.active .progress, .pillar-nav-list.sticky-nav .nav-list-container .nav-list.active .progress { display: block; } .pillar-content .checklist ul, .pillar-content .checklist li { margin-bottom: 0; } .pillar-content .col-md-12 > .component.card.horizontal .thumbnail-col { background-color: #FFFFFF; } .pillar-content .col-md-12 > .component.card.horizontal .thumbnail-col > img { height: 100% !important; } @media (min-width: 993px) { .pillar-content .col-md-12 > .component.card.horizontal .thumbnail-col { padding-top: 100%; } }\r 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r_gutter_size=&#8221;gutter-small&#8221; equal_height=&#8221;yes&#8221;][vc_column]<a class=\"component-cta-block card w-100 h-100 bgc-lgray centered cta-text-end  vc_custom_1743438750591\"  href=\"\/en-sg\/resources\/the-definitive-guide-to-customer-journey-analytics\" target=\"\" rel=\"\"><div class=\"row align-items-stretch image-stack chevron-only card-body\"><div class=\"col-image col-md-5 flex-column justify-content-center img-top-container no-offset\"><img decoding=\"async\" width=\"820\" height=\"464\" class=\"rounded\" src=\"https:\/\/www.genesys.com\/media\/Resource-thumbnail_The-definitive-guide-to-CJ.png\" alt=\"\" ><\/div><div class=\"col-content col-md-7 mt-1 mt-lg-0\"><div class=\"content-container\"><p class=\"assettag\">Definitive guide<\/p>\n<p>&nbsp;<\/p>\n<h3>The definitive guide to customer journey analytics<\/h3>\n<p>Learn what customer journey analytics is and why it matters, and how to find the right solution.<\/p>\n<\/div><div class=\"justify-content-end btn-container mt-2\"><div class=\"btn chevron small only btn-secondary\"><\/div><\/div><\/div><\/div><\/a>[\/vc_column][vc_column width=&#8221;1\/3&#8243;]<a class=\"component card w-100 bgc-lgray vertical text-start thumbnail  chevron-only  \" href=\"\/en-sg\/resources\/practical-guide-to-mastering-journey-management\" target=\"\" rel=\"\" ><div class=\"thumbnail-col   thumbnail\"><img decoding=\"async\" width=\"820\" height=\"464\" class=\"card-img-top thumbnail\" src=\"https:\/\/www.genesys.com\/media\/Resource-thumbnail_Practical-Guide-to-JM.png\" alt=\"Resource thumbnail_Practical Guide to JM\" ><\/div><div class=\"card-body\"><p class=\"assettag\">Practical guide<\/p>\n<p>&nbsp;<\/p>\n<h4 class=\"h6\">Practical guide to mastering journey management<\/h4>\n<\/div><div class=\"card-footer text-end\"><div class=\"btn-container justify-content-end\"><div class=\"small mt-0 chevron btn btn-secondary  only\"><\/div><\/div><\/div><\/a>[\/vc_column][vc_column width=&#8221;1\/3&#8243;]<a class=\"component card w-100 bgc-lgray vertical text-start thumbnail  chevron-only  \" href=\"\/en-sg\/resources\/contact-centre-buyers-guide\" target=\"\" rel=\"\" ><div class=\"thumbnail-col   thumbnail\"><img decoding=\"async\" width=\"820\" height=\"464\" class=\"card-img-top thumbnail\" src=\"https:\/\/www.genesys.com\/media\/Resource-thumbnail_asset-landscape_820x464.png\" alt=\"Resource thumbnail_asset-landscape_820x464\" ><\/div><div class=\"card-body\"><p class=\"assettag\">Buyer&#8217;s guide<\/p>\n<p>&nbsp;<\/p>\n<h4 class=\"h6\">2025 Contact centre buyer\u2019s guide<\/h4>\n<\/div><div class=\"card-footer text-end\"><div class=\"btn-container justify-content-end\"><div class=\"small mt-0 chevron btn btn-secondary  only\"><\/div><\/div><\/div><\/a>[\/vc_column][vc_column width=&#8221;1\/3&#8243;]<a class=\"component card w-100 bgc-lgray vertical text-start thumbnail  chevron-only  \" href=\"\/en-sg\/resources\/gartner-magic-quadrant-for-contact-centre-as-a-service\" target=\"\" rel=\"\" ><div class=\"thumbnail-col   thumbnail\"><img decoding=\"async\" width=\"824\" height=\"528\" class=\"card-img-top thumbnail\" src=\"https:\/\/www.genesys.com\/media\/MQ-Resource-Landing-Page-824x528-1.png\" alt=\"MQ - Resource Landing Page - 824x528\" ><\/div><div class=\"card-body\"><p class=\"assettag\">Report<\/p>\n<p>&nbsp;<\/p>\n<h4 class=\"h6\">Gartner\u00ae Magic Quadrant\u2122 for Contact Centre as a Service<\/h4>\n<\/div><div class=\"card-footer text-end\"><div class=\"btn-container justify-content-end\"><div class=\"small mt-0 chevron btn btn-secondary  only\"><\/div><\/div><\/div><\/a>[\/vc_column][\/vc_row][\/vc_section][vc_section sec_modern_width=&#8221;enable&#8221; flair=&#8221;%5B%7B%22flair_type%22%3A%22f_type_image%22%7D%5D&#8221; css=&#8221;.vc_custom_1743025302711{margin-bottom: 5rem !important;background-image: url(https:\/\/www.genesys.com\/media\/genesys-wave-big-right.png?id=560222) !important;}&#8221;][vc_row background_color=&#8221;bgc-glass&#8221; content_placement=&#8221;middle&#8221; el_class=&#8221;form-card&#8221;][vc_column width=&#8221;1\/2&#8243;][vc_column_text css=&#8221;&#8221;]<\/p>\n<h2>Talk to us about your customer journey management needs<\/h2>\n<p>Looking for a customer journey mapping tool to help you get started? Or just confused about where your customers are looking for your business today? Reach out to Genesys, and see how the Genesys Cloud\u2122 platform can provide actionable insights to improve your customer journeys today.[\/vc_column_text][\/vc_column][vc_column width=&#8221;5\/12&#8243; offset=&#8221;vc_col-sm-offset-1&#8243;]<div class=\"eloq_form elq-container gmkto_form_type_ gmkto_format_vertical\"><form method=\"post\" name=\"MasterLeadIntakeForm\" action=\"https:\/\/s1260946616.t.eloqua.com\/e\/f2\" data-proc=\"inline\" data-ppcount=\"6\" onsubmit=\"return proc_submit(this);\" class=\"beam-form elq-form init no-bg-form yesknown yesprefill yespp strict-check\"  data-target=\".thank-you\" ><div id=\"known_person\" style=\"display:none;\"><p class=\"welcome_user\"><span id=\"welcome_person\">Welcome back<\/span> <span id=\"person_info\"><span class=\"person_first\"><\/span>&nbsp;<span class=\"person_last\"><\/span><\/span><\/p><p class=\"delete_button\"><a class=\"deletemyrecord\">Not You?<\/a><\/p>\n    <div class=\"form-row cb_available white-box work-email el_field form-floating\">\n        <input type=\"email\" class=\"form-control el_field elq-item-input cb_available  required\" name=\"secondaryEmailAddress1\" id=\"fe644\" value=\"\" placeholder=\"Please provide your work email\">\n        <label for=\"fe644\">Please provide your work email<span class=\"required-asterisk\">*<\/span><\/label>\n    <\/div><\/div><input value=\"MasterLeadIntakeForm\" type=\"hidden\" name=\"elqFormName\"><input value=\"1260946616\" type=\"hidden\" name=\"elqSiteId\"><input name=\"elqCampaignId\" type=\"hidden\"><input type=\"hidden\" name=\"elqCustomerGUID\" value=\"\"><input type=\"hidden\" name=\"elqCookieWrite\" value=\"0\"><input type=\"hidden\" name=\"client_ip_address\" id=\"fe449\" value=\"\"><div class=\"fields\"><input type=\"hidden\" name=\"CID\" id=\"fe198\" value=\"701U0000000UtZlIAK\"><input type=\"hidden\" name=\"CID_STATUS\" id=\"fe281\" value=\"\"><input type=\"hidden\" name=\"redirect_url\" id=\"fe217\" value=\"\"><input type=\"hidden\" name=\"landing_page_url\" id=\"fe204\" value=\"https:\/\/www.genesys.com\/en-sg\/wp-json\/wp\/v2\/pages\/577564\"><input type=\"hidden\" name=\"post_type\" id=\"fe448\" value=\"page\"><input type=\"hidden\" name=\"integration\" id=\"fe362\" value=\"\"><input type=\"hidden\" name=\"language_code\" id=\"fe479\" value=\"en-sg\"><input type=\"hidden\" name=\"full_url\" id=\"fe983\" value=\"https:\/\/www.genesys.com\/en-sg\/wp-json\/wp\/v2\/pages\/577564\"><input type=\"hidden\" name=\"post_id\" id=\"fe984\" value=\"577564\">\n    <div class=\"form-row row-email el_field form-floating\">\n        <input type=\"email\" class=\"form-control el_field elq-item-input required\" name=\"emailAddress\" id=\"fe192\" value=\"\" aria-label=\"Work Email\" placeholder=\"Work Email\">\n        <label for=\"fe192\">Work Email<span class=\"required-asterisk\">*<\/span><\/label>\n    <\/div>\n    <div class=\"form-row cb_available el_field form-floating\">\n        <input type=\"text\" class=\"form-control el_field elq-item-input cb_available  required\" name=\"firstName\" id=\"fe190\" value=\"\" placeholder=\"First Name\">\n        <label for=\"fe190\">First Name<span class=\"required-asterisk\">*<\/span><\/label>\n    <\/div>\n    <div class=\"form-row cb_available el_field form-floating\">\n        <input type=\"text\" class=\"form-control el_field elq-item-input cb_available required\" name=\"lastName\" id=\"fe191\" value=\"\" placeholder=\"Last Name\">\n        <label for=\"fe191\">Last Name<span class=\"required-asterisk\">*<\/span><\/label>\n    <\/div>\n    <div class=\"form-row form-floating el_field\">\n        <input type=\"tel\" class=\"form-control el_field elq-item-input required pre-exclude\" name=\"busPhone\" id=\"fe215\" value=\"\" placeholder=\"Telephone\">\n        <label for=\"fe215\">Telephone<span class=\"required-asterisk\">*<\/span><\/label>\n    <\/div>\n    <div class=\"form-row cb_available eloq_ppe el_field form-floating\">\n        <select class=\"form-select el_field elq-item-select cb_available required eloq_ppe\" id=\"fe219\" name=\"jobLevel1\" data-value=\"\">\n            <option selected=\"\" value=\"\"><\/option><option value=\"C-Level\">C-Level<\/option><option value=\"VP\">VP<\/option><option value=\"Director\">Director<\/option><option value=\"Manager\">Manager<\/option><option value=\"Principal\">Principal<\/option><option value=\"Engineer \/ Architect\">Engineer \/ Architect<\/option><option value=\"Consultant\">Consultant<\/option><option value=\"Analyst\">Analyst<\/option><option value=\"Partner\">Partner<\/option><option value=\"Staff\">Staff<\/option><option value=\"Unknown\">Unknown<\/option>\n        <\/select>\n        <label for=\"fe219\">Job Level<span class=\"required-asterisk\">*<\/span><\/label>\n    <\/div>\n    <div class=\"form-row cb_available eloq_ppe el_field form-floating\">\n        <select class=\"form-select el_field elq-item-select cb_available required eloq_ppe\" id=\"fe218\" name=\"jobFunction1\" data-value=\"\">\n            <option selected=\"\" value=\"\"><\/option>\n            <option value=\"Claims\">Claims<\/option><option value=\"Collections\">Collections<\/option><option value=\"Contact Center Management\">Contact Center Management<\/option><option value=\"Customer Experience\">Customer Experience<\/option><option value=\"Customer Service\">Customer Service<\/option><option value=\"Ecommerce\/Digital Channels\">Ecommerce\/Digital Channels<\/option><option value=\"Finance\">Finance<\/option><option value=\"Human Resources\">Human Resources<\/option><option value=\"Influencer\">Influencer<\/option><option value=\"Information Technology\">Information Technology<\/option><option value=\"IT Architecture\">IT Architecture<\/option><option value=\"IT Infrastructure\">IT Infrastructure<\/option><option value=\"IVR\">IVR<\/option><option value=\"Marketing\">Marketing<\/option><option value=\"Operations \/ Process Management\">Operations \/ Process Management<\/option><option value=\"Production Management\">Production Management<\/option><option value=\"Purchasing\">Purchasing<\/option><option value=\"Sales\">Sales<\/option><option value=\"Unknown\">Unknown<\/option>\n        <\/select>\n        <label for=\"fe218\">Job Function<span class=\"required-asterisk\">*<\/span><\/label>\n    <\/div>\n    <div class=\"form-row cb_available eloq_ppe el_field form-floating\">\n        <input type=\"text\" class=\"form-control el_field elq-item-input cb_available required eloq_ppe\" name=\"company\" id=\"fe193\" value=\"\" placeholder=\"Company Name\">\n        <label for=\"fe193\">Company Name<span class=\"required-asterisk\">*<\/span><\/label>\n    <\/div>\n    <div class=\"form-row cb_available eloq_ppe el_field form-floating\">\n        <select class=\"form-select el_field elq-item-select cb_available required eloq_ppe\" id=\"fe194\" name=\"country\" data-value=\"\">\n            <option value=\"\"><\/option>\n            <!-- Add country options here -->\n        <\/select>\n        <label for=\"fe194\">Country<span class=\"required-asterisk\">*<\/span><\/label>\n    <\/div>\n    <div class=\"form-row cb_available country_dep el_field form-floating\">\n        <select class=\"form-select el_field elq-item-select cb_available required eloq_ppe\" id=\"fe214\" name=\"stateProv\" data-value=\"\">\n            <option selected=\"\" value=\"\"><\/option>\n        <\/select>\n        <label for=\"fe214\">State\/Province<span class=\"required-asterisk\">*<\/span><\/label>\n    <\/div>\n    <div class=\"form-row cb_available eloq_ppe el_field form-floating\">\n        <input type=\"text\" class=\"form-control el_field elq-item-input cb_available required eloq_ppe\" name=\"website1\" id=\"fe801\" value=\"\" placeholder=\"Your Website\">\n        <label for=\"fe801\">Your Website<span class=\"required-asterisk\">*<\/span><\/label>\n    <\/div>\n    <div class=\"form-row cb_available eloq_ppe el_field form-floating\">\n        <input type=\"text\" class=\"form-control el_field elq-item-input cb_available required eloq_ppe\" name=\"city\" id=\"fe226\" value=\"\" placeholder=\"City\">\n        <label for=\"fe226\">City<span class=\"required-asterisk\">*<\/span><\/label>\n    <\/div>\n    <div class=\"form-row cb_available eloq_ppe el_field form-floating\">\n        <input type=\"text\" class=\"form-control el_field elq-item-input cb_available required eloq_ppe\" name=\"title\" id=\"fe220\" value=\"\" placeholder=\"Job Title\">\n        <label for=\"fe220\">Job Title<span class=\"required-asterisk\">*<\/span><\/label>\n    <\/div>\n    <div class=\"form-row cb_available eloq_ppe el_field form-floating\">\n        <select class=\"form-select el_field elq-item-select cb_available required eloq_ppe\" id=\"fe221\" name=\"industry1\" data-value=\"\">\n            <option value=\"\" ><\/option>\n            <option value=\"Banking\">Banking<\/option><option value=\"Business Services\">Business Services<\/option><option value=\"Capital Markets\">Capital Markets<\/option><option value=\"Communications\">Communications<\/option><option value=\"Consumer Products\">Consumer Products<\/option><option value=\"Defense & Intelligence\">Defense & Intelligence<\/option><option value=\"Education & Non-Profit\">Education & Non-Profit<\/option><option value=\"Energy & Utilities\">Energy & Utilities<\/option><option value=\"Entertainment\">Entertainment<\/option><option value=\"Government\">Government<\/option><option value=\"Insurance\">Insurance<\/option><option value=\"Life Sciences\">Life Sciences<\/option><option value=\"Logistics\">Logistics<\/option><option value=\"Manufacturing\">Manufacturing<\/option><option value=\"Payors\">Payors<\/option><option value=\"Providers\">Providers<\/option><option value=\"Retailers\">Retailers<\/option><option value=\"Technology\">Technology<\/option><option value=\"Travel & Hospitality\">Travel & Hospitality<\/option><option value=\"Retail Banking\">Retail Banking<\/option><option value=\"Other\">Other<\/option>\n        <\/select>\n        <label for=\"fe221\">Industry<span class=\"required-asterisk\">*<\/span><\/label>\n    <\/div>\n    <div class=\"form-row cb_available eloq_ppe el_field form-floating\">\n        <select class=\"form-select el_field elq-item-select cb_available required eloq_ppe\" id=\"fe222\" name=\"levelofInterest1\" data-value=\"\">\n            <option value=\"\"><\/option>\n            <option value=\"Just researching\">Just researching<\/option><option value=\"Gathering business requirements\">Gathering business requirements<\/option><option value=\"Comparing solutions\">Comparing solutions<\/option><option value=\"Ready for a conversation\">Ready for a conversation<\/option>\n        <\/select>\n        <label for=\"fe222\">Level of Interest<span class=\"required-asterisk\">*<\/span><\/label>\n    <\/div>\n    <div class=\"form-row cb_available eloq_ppe el_field form-floating\">\n        <select class=\"form-select el_field elq-item-select cb_available required eloq_ppe\" id=\"fe225\" name=\"numberofAgentsForm1\" data-value=\"\">\n            <option value=\"\"><\/option>\n            <option value=\"1-20\">1-20<\/option><option value=\"21-50\">21-50<\/option><option value=\"51-100\">51-100<\/option><option value=\"101-300\">101-300<\/option><option value=\"301-500\">301-500<\/option><option value=\"501-1000\">501-1000<\/option><option value=\">1000\">&gt;1000<\/option><option value=\"No Contact Center\">No Contact Centre<\/option><option value=\"Don't Know\">Don't Know<\/option>\n        <\/select>\n        <label for=\"fe225\">Number of Agent Seats<span class=\"required-asterisk\">*<\/span><\/label>\n    <\/div><div class=\"form-check single-checkbox-row form-row gdpr-field white-box \"><input type=\"checkbox\" class=\"el_field eloq_ppe\" name=\"explicitConsentEmailPhone\" id=\"fe224\" val=\"\"><label class=\"checkbox-aligned elq-item-label\" for=\"fe224\">Yes. Keep me informed via email or telephone regarding Genesys information.<\/label><\/div><div class=\"single-checkbox-row form-row white-box \"><input type=\"checkbox\" class=\"el_field eloq_ppe\" name=\"contactMe\" id=\"fe509\" val=\"\"><label class=\"checkbox-aligned elq-item-label\" for=\"fe509\">I would like someone to reach out to me<\/label><\/div><input type=\"hidden\" data-query=\"utm_medium\" name=\"utm_medium\" id=\"fe199\" value=\"\"><input type=\"hidden\" data-query=\"utm_source\" name=\"utm_source\" id=\"fe200\" value=\"\"><input type=\"hidden\" data-query=\"utm_campaign\" name=\"utm_campaign\" id=\"fe201\" value=\"\"><input type=\"hidden\" data-query=\"utm_term\" name=\"utm_term\" id=\"fe202\" value=\"\"><input type=\"hidden\" data-query=\"utm_content\" name=\"utm_content\" id=\"fe203\" value=\"\"><input type=\"hidden\" data-query=\"ost_tool\" name=\"ost_tool\" id=\"fe293\" value=\"\"><input type=\"hidden\" data-query=\"ost_campaign\" name=\"ost_campaign\" id=\"fe294\" value=\"\"><input type=\"hidden\" data-query=\"ost_content\" name=\"ost_content\" id=\"fe295\" value=\"\"><input type=\"hidden\" data-query=\"blaid\" name=\"eloquaBLAID_c\" id=\"fe3099\" value=\"\"><input type=\"hidden\" data-query=\"gclid\" name=\"gCLID1\" id=\"fe283\" value=\"\"><input type=\"hidden\" data-query=\"mkwid\" name=\"mKWID1\" id=\"fe678\" value=\"\"><input type=\"hidden\" name=\"gAClientID1\" id=\"fe284\" value=\"\"><input type=\"hidden\" name=\"noteCreatorTitle1\" id=\"fe313\" value=\"\"><input type=\"hidden\" name=\"webContentAutoResponderDefault\" id=\"fe286\" value=\"OFF\"><input type=\"hidden\" name=\"webContentAutoResponderTitle\" id=\"fe287\" value=\"\"><input type=\"hidden\" name=\"webContentAutoResponderURL\" id=\"fe288\" value=\"\"><input type=\"hidden\" name=\"noteCreator2\" id=\"fe478\" value=\"\"><input type=\"hidden\" class=\"yesprefill\" name=\"neverbounceResult1\" id=\"fe640\" value=\"OFF\"><input type=\"hidden\" class=\"yesprefill\" name=\"neverbounceFlags1\" id=\"fe641\" value=\"OFF\"><input type=\"hidden\" class=\"yesprefill\" name=\"neverbounceSuggestedCorrection1\" id=\"fe642\" value=\"6sense\"><input type=\"hidden\" name=\"clearbitPersonID1\" id=\"fe630\" value=\"\"><input type=\"hidden\" name=\"clearbitFieldCount1\" id=\"fe633\" value=\"\"><input type=\"hidden\" name=\"clearbitTitle1\" id=\"fe646\" value=\"\"><input type=\"hidden\" name=\"clearbitRole1\" id=\"fe631\" value=\"\"><input type=\"hidden\" name=\"clearbitNumberofEmployees1\" id=\"fe647\" value=\"\"><input type=\"hidden\" name=\"clearbitNumberofEmployeesRange1\" id=\"fe648\" value=\"\"><input type=\"hidden\" name=\"clearbitWebsite1\" id=\"fe802\" value=\"\"><input type=\"hidden\" name=\"browserUserAgent\" id=\"fe3319\" value=\"\"><input type=\"text\" class=\"honeypp\" name=\"honeypp\" id=\"honeypp\" value=\"\" ><input role=\"button\" aria-label=\"Contact Genesys\" type=\"Submit\" class=\"submit-button-style btn btn-primary \" value=\"Contact Genesys\" id=\"fe195\"><div class=\"loading\"><\/div><div class=\"gdpr-field form-row white-box legal\"><span>By providing your information, you agree to our <a href=\"https:\/\/www.genesys.com\/company\/legal\/privacy-policy\" target=\"_blank\">privacy policy<\/a>.<\/span><\/div><\/div><\/form><\/div>[vc_column_text css=&#8221;&#8221; el_class=&#8221;thank-you&#8221;]<\/p>\n<p class=\"h4 font-weight-bold\">Thank you for your interest.<\/p>\n<p>We\u2019ll contact you directly to set up a date and time that works with your schedule.[\/vc_column_text][\/vc_column][\/vc_row][\/vc_section]<\/p>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>[vc_section background_color=&#8221;bgc-lgray&#8221; flair=&#8221;%5B%7B%22flair_type%22%3A%22f_type_image%22%2C%22hide_mobile%22%3A%22yes%22%7D%5D&#8221;][vc_row equal_height=&#8221;yes&#8221; content_placement=&#8221;middle&#8221;][vc_column width=&#8221;1\/2&#8243;][vc_column_text css=&#8221;&#8221;] Customer journey management: Enhancing the user experience [\/vc_column_text][\/vc_column][vc_column width=&#8221;1\/2&#8243;][vc_single_image image=&#8221;563779&#8243; css=&#8221;&#8221; rounded_corners=&#8221;rounded-lg&#8221;][\/vc_column][\/vc_row][\/vc_section][vc_section][vc_row][vc_column width=&#8221;1\/6&#8243; el_class=&#8221;pillar-nav&#8221; offset=&#8221;vc_hidden-xs&#8221;][vc_row_inner el_class=&#8221;mx-0&#8243;][vc_column_inner el_class=&#8221;pillar-nav-list px-0&#8243;][vc_column_text css=&#8221;&#8221; el_class=&#8221;nav-list-container&#8221;] Overview Explore Implement Optimise Frequently asked questions [\/vc_column_text][\/vc_column_inner][\/vc_row_inner][\/vc_column][vc_column width=&#8221;1\/2&#8243; offset=&#8221;vc_col-lg-offset-1 vc_col-md-offset-0 vc_col-sm-offset-0&#8243; el_class=&#8221;pillar-content&#8221;][vc_row_inner el_id=&#8221;main-0&#8243;][vc_column_inner][vc_column_text css=&#8221;&#8221;] Overview &nbsp; Learning customer journey management basics Customer journey management (CJM) is a [&hellip;]<\/p>\n","protected":false},"author":15,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"footnotes":""},"class_list":["post-577564","page","type-page","status-publish","hentry"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.genesys.com\/en-sg\/wp-json\/wp\/v2\/pages\/577564","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.genesys.com\/en-sg\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.genesys.com\/en-sg\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.genesys.com\/en-sg\/wp-json\/wp\/v2\/users\/15"}],"replies":[{"embeddable":true,"href":"https:\/\/www.genesys.com\/en-sg\/wp-json\/wp\/v2\/comments?post=577564"}],"version-history":[{"count":5,"href":"https:\/\/www.genesys.com\/en-sg\/wp-json\/wp\/v2\/pages\/577564\/revisions"}],"predecessor-version":[{"id":578227,"href":"https:\/\/www.genesys.com\/en-sg\/wp-json\/wp\/v2\/pages\/577564\/revisions\/578227"}],"wp:attachment":[{"href":"https:\/\/www.genesys.com\/en-sg\/wp-json\/wp\/v2\/media?parent=577564"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}