{"id":505453,"date":"2024-02-01T16:48:29","date_gmt":"2024-02-02T00:48:29","guid":{"rendered":"https:\/\/www.genesys.com\/capabilities\/cloud-architecture-2"},"modified":"2025-02-18T13:35:28","modified_gmt":"2025-02-18T21:35:28","slug":"cloud-architecture","status":"publish","type":"capabilities","link":"https:\/\/www.genesys.com\/en-sg\/capabilities\/cloud-architecture","title":{"rendered":"Cloud architecture"},"content":{"rendered":"<div class=\"wpb-content-wrapper\"><p>[vc_section background_color=&#8221;bgc-lgray&#8221; flair=&#8221;%5B%7B%7D%5D&#8221; css=&#8221;.vc_custom_1730221772985{background-position: center !important;background-repeat: no-repeat !important;background-size: cover !important;}&#8221;][vc_row equal_height=&#8221;yes&#8221; content_placement=&#8221;middle&#8221; vib=&#8221;enable&#8221;][vc_column][vc_column_text css=&#8221;&#8221;]<\/p>\n<h1 style=\"text-align: center;\">Modernise your contact centre architecture<\/h1>\n<p>[\/vc_column_text]<div class=\"btn-container justify-content-center \"><a role=\"button\"  class=\"btn btn-primary\" href=\"#demo\" target=\"\" rel=\"\">Book a demo<\/a><\/div>[\/vc_column][\/vc_row][\/vc_section][vc_section][vc_row][vc_column][vc_column_text]<\/p>\n<h2 style=\"text-align: center;\">One platform. One codebase.<\/h2>\n<p>[\/vc_column_text][\/vc_column][\/vc_row][vc_row equal_height=&#8221;yes&#8221;][vc_column width=&#8221;1\/3&#8243;]<div class=\"component card w-100 bgc-lgray vertical text-start nomedia  chevron-only  \" ><div class=\"card-body\"><h3 class=\"h5\">Get an all-in-one, API-first architecture<\/h3>\n<p>Choose a platform with a comprehensive set of native capabilities \u2014 all built on a single codebase to seamlessly work together. With a foundation built on a single open platform, Genesys Cloud is inherently more secure, reliable and agile.<\/p>\n<\/div><\/div>[\/vc_column][vc_column width=&#8221;1\/3&#8243;]<div class=\"component card w-100 bgc-lgray vertical text-start nomedia  chevron-only  \" ><div class=\"card-body\"><h3 class=\"h5\">Proven, guaranteed availability<\/h3>\n<p>The Genesys Cloud\u2122 platform is engineered to provide <a href=\"https:\/\/status.mypurecloud.com\/\" target=\"_blank\" rel=\"noopener\">maximum uptime<\/a> and resilience. This ensures smooth recovery without service disruptions or data loss in the event of a failure. It\u2019s supported by a robust SLA, offering up to a 100% credit guarantee.<\/p>\n<\/div><\/div>[\/vc_column][vc_column width=&#8221;1\/3&#8243;]<div class=\"component card w-100 bgc-lgray vertical text-start nomedia  chevron-only  \" ><div class=\"card-body\"><h3 class=\"h5\">Powerful scalability and elasticity<\/h3>\n<p>Never worry about capacity constraints. The Genesys Cloud autoscaling microservices architecture is designed to provide instant and virtually unlimited scale to support even the most demanding workloads, busy seasons and growing businesses.<\/p>\n<\/div><\/div>[\/vc_column][\/vc_row][\/vc_section][vc_section flair=&#8221;%5B%7B%22hide_mobile%22%3A%22yes%22%7D%5D&#8221;][vc_row][vc_column offset=&#8221;vc_col-lg-offset-1 vc_col-lg-10&#8243;][vc_column_text css=&#8221;&#8221;]<\/p>\n<h2 class=\"h3\" style=\"text-align: center;\">Whatever tomorrow brings, Genesys Cloud can handle it<\/h2>\n<p class=\"text-balance\" style=\"text-align: center;\">Keep your customer experience (CX) tech stack moving toward the future with a unified, modern cloud architecture. Simple, stateless and secure components called microservices provide a powerful, reliable and scalable solution that\u2019s always current. The platform comprises close to a thousand pre-integrated microservices and serverless functions that communicate through RESTful APIs \u2014 each providing specialised functionality grouped into major Genesys Cloud services.<\/p>\n<p style=\"text-align: center;\">See how these groups of services work together in the architectural diagram below.<\/p>\n<p>[\/vc_column_text][\/vc_column][\/vc_row][vc_row][vc_column][vc_single_image source=&#8221;external_link&#8221; external_img_size=&#8221;1920&#215;930&#8243; alignment=&#8221;center&#8221; css=&#8221;&#8221; el_class=&#8221;shadow-lg rounded-xs&#8221; custom_src=&#8221;https:\/\/www.genesys.com\/media\/Architecture_Screenshot-11-7-24.png&#8221;][\/vc_column][\/vc_row][vc_row equal_height=&#8221;yes&#8221;][vc_column width=&#8221;1\/3&#8243;]<div class=\"component icon-list w-100  vertical text-start\"><h3 class=\"h5\">Core regions<\/h3>\n<p>The entire set of Genesys Cloud services \u2014 public interfaces, base, data, artificial intelligence (AI), analytics, application and media \u2014 is deployed in each of our core regions around the globe. Just choose the region closest to you.<\/p>\n<\/div>[\/vc_column][vc_column width=&#8221;1\/3&#8243;]<div class=\"component icon-list w-100  vertical text-start\"><h3 class=\"h5\">Public interfaces<\/h3>\n<p>All channels and services flow through the public interface, whether built by you, Genesys or someone else. Connect through the same single set of secure, standardised public interfaces \u2014 REST APIs, streaming APIs, webhooks and WebRTC.<\/p>\n<\/div>[\/vc_column][vc_column width=&#8221;1\/3&#8243;]<div class=\"component icon-list w-100  vertical text-start\"><h3 class=\"h5\">Base services<\/h3>\n<p>An array of foundational services handle requests and allow you to authenticate users; manage and control access, roles and permissions; ensure continued compliance; audit suspicious behaviour; model journeys; and more.<\/p>\n<\/div>[\/vc_column][vc_column width=&#8221;1\/3&#8243;]<div class=\"component icon-list w-100  vertical text-start\"><h3 class=\"h5\">Data services<\/h3>\n<p>Use customer data generated and acquired by the platform to stitch together a customer\u2019s identity; enrich data; analyse data; act on data through orchestration and automation; and extract data to share with your broader CX ecosystem.<\/p>\n<\/div>[\/vc_column][vc_column width=&#8221;1\/3&#8243;]<div class=\"component icon-list w-100  vertical text-start\"><h3 class=\"h5\">AI services<\/h3>\n<p>Digital, business process and conversation events are streamed to embedded AI models that power a rich and complete set of AI-enabled application services. These help you deliver more personalised, contextual experiences with the highest level of security, compliance, ethics and transparency.<\/p>\n<\/div>[\/vc_column][vc_column width=&#8221;1\/3&#8243;]<div class=\"component icon-list w-100  vertical text-start\"><h3 class=\"h5\">Analytics services<\/h3>\n<p>Apply <a href=\"\/en-sg\/capabilities\/reporting-and-analytics\">analytics services<\/a> that use loads of real-time and historical data the platform generates to give you full visibility into your call centre operations and provide clear, actionable insights across touchpoints.<\/p>\n<\/div>[\/vc_column][vc_column width=&#8221;1\/3&#8243;]<div class=\"component icon-list w-100  vertical text-start\"><h3 class=\"h5\">Application services<\/h3>\n<p>Invest in a platform with a comprehensive set of native <a href=\"\/en-sg\/capabilities\/ai-and-automation\">AI-powered<\/a> call centre solutions \u2014 with orchestration and automation, <a href=\"\/en-sg\/capabilities\/wem-workforce-engagement-management\">employee engagement<\/a>, <a href=\"\/en-sg\/capabilities\/digital\">digital<\/a>, social and <a href=\"\/en-sg\/capabilities\/voice-services\">voice<\/a> features added continuously.<\/p>\n<\/div>[\/vc_column][vc_column width=&#8221;1\/3&#8243;]<div class=\"component icon-list w-100  vertical text-start\"><h3 class=\"h5\">Media services<\/h3>\n<p>Keep real-time media from customer calls like voice and video nearer to your agents and customer locations to minimise latency, improve customer service quality and meet data residency requirements.<\/p>\n<\/div>[\/vc_column][\/vc_row][\/vc_section][vc_section flair=&#8221;%5B%7B%22flair_type%22%3A%22f_type_image%22%2C%22hide_mobile%22%3A%22yes%22%7D%5D&#8221;][vc_row equal_height=&#8221;yes&#8221; content_placement=&#8221;middle&#8221;][vc_column][vc_column_text]<\/p>\n<h2 class=\"h3\" style=\"text-align: center;\">See what our customers have to say<\/h2>\n<p>[\/vc_column_text][\/vc_column][\/vc_row][vc_row equal_height=&#8221;yes&#8221;][vc_column width=&#8221;1\/2&#8243;]<a class=\"component card w-100 bgc-white vertical text-start   has-card-header  \" href=\"\/customer-stories\/techstyleos\" target=\"\" rel=\"\" ><div class=\"card-header p-1 bgc-lgray d-flex justify-content-center align-items-center\" style=\"min-height:120px;\"><img decoding=\"async\" style=\"max-width:250px;\"width=\"250\" height=\"39\" src=\"https:\/\/www.genesys.com\/media\/TechStyle_OSx250.png\" alt=\"\" ><\/div><div class=\"card-body\"><p class=\"text-22\">&#8220;Downtime used to be a weekly occurrence, but I couldn\u2019t even tell you the last time we had an incident. In productivity terms alone, we believe we\u2019ve saved nearly 2,000 hours.&#8221;<\/p>\n<p>&#8211; Jack Roberts, Director, GMS Technology and Applications, TechStyleOS<\/p>\n<\/div><div class=\"card-footer text-end\"><div class=\"btn-container \"><div class=\"small mt-0 chevron arrow arrow-primary \" href=\"#\" target=\"\" rel=\"\">Read the story<\/div><\/div><\/div><\/a>[\/vc_column][vc_column width=&#8221;1\/2&#8243;]<a class=\"component card w-100 bgc-white vertical text-start   has-card-header  \" href=\"https:\/\/www.genesys.com\/customer-stories\/company-nurse\/\" target=\"\" rel=\"\" ><div class=\"card-header p-1 bgc-lgray d-flex justify-content-center align-items-center\" style=\"min-height:120px;\"><img decoding=\"async\" style=\"max-width:250px;\"width=\"250\" height=\"55\" src=\"https:\/\/www.genesys.com\/media\/company-nurse-logo-x250.png\" alt=\"company-nurse-logo-x250\" ><\/div><div class=\"card-body\"><p class=\"text-22\">&#8220;Built-in omnichannel and workforce engagement capabilities, plus an open API architecture for simple integration and development, opened up possibilities we couldn\u2019t get with another vendor.&#8221;<\/p>\n<p>&#8211; Henry Svendblad, Director, CTO, Company Nurse<\/p>\n<\/div><div class=\"card-footer text-end\"><div class=\"btn-container \"><div class=\"small mt-0 chevron arrow arrow-primary \" href=\"#\" target=\"\" rel=\"\">Read the story<\/div><\/div><\/div><\/a>[\/vc_column][\/vc_row][\/vc_section][vc_section][vc_row][vc_column offset=&#8221;vc_col-lg-offset-1 vc_col-lg-10&#8243;][vc_column_text css=&#8221;&#8221;]<\/p>\n<h2 class=\"h3\" style=\"text-align: center;\">Elegantly manage change with an API-first, microservices architecture<\/h2>\n<p style=\"text-align: center;\">Genesys Cloud is designed to take full advantage of modern cloud strategies and technologies. Say \u201cYes\u201d to more IT initiatives and sustain differentiation by empowering every layer of your business to adapt as requirements change or new opportunities arise. Direct your development resources to high-impact projects instead of building services that are already commercially available or wasting time performing manual maintenance updates and keeping the lights on.<\/p>\n<p>[\/vc_column_text][\/vc_column][\/vc_row][vc_row equal_height=&#8221;yes&#8221; css=&#8221;.vc_custom_1618854940659{padding-top: 0px !important;}&#8221;][vc_column width=&#8221;1\/2&#8243;]<div class=\"component card w-100 bgc-lgray vertical text-start nomedia  chevron-only  \" ><div class=\"card-body\"><h3 class=\"h5\">Ensure ongoing business continuity and always-on operations<\/h3>\n<p>An Amazon Web Services (AWS)\u00a0<a href=\"https:\/\/docs.aws.amazon.com\/wellarchitected\/latest\/framework\/welcome.html\" target=\"_blank\" rel=\"noopener\">well-architected solution<\/a>, Genesys Cloud services are deployed in multiple, independent AWS Regions and Availability Zones around the world. An AWS Availability Zone consists of one or more discrete data centres, allowing us to operate production environments that are more highly available, fault-tolerant and scalable than would be possible from a single data centre.<\/p>\n<\/div><\/div>[\/vc_column][vc_column width=&#8221;1\/2&#8243;]<div class=\"component card w-100 bgc-lgray vertical text-start nomedia  chevron-only  \" ><div class=\"card-body\"><h3 class=\"h5\">Get on-demand horisontal scaling<\/h3>\n<p>Most Genesys Cloud services use elastic load balancing (ELB) and network load balancers with auto-scaling groups (ASG). Genesys Cloud distributes load and monitors groups according to service-specific policies. When a threshold is exceeded, the group adds or removes additional resources automatically, as needed. Many newer services leverage serverless technologies, instantly responding to changes in load without the need to manage servers.<\/p>\n<\/div><\/div>[\/vc_column][vc_column width=&#8221;1\/2&#8243;]<div class=\"component card w-100 bgc-lgray vertical text-start nomedia  chevron-only  \" ><div class=\"card-body\"><h3 class=\"h5\">Stay resilient with automated self healing<\/h3>\n<p>When an individual server fails, the associated ELB\/ASG health check detects and detaches the unhealthy instance from the load balancer. If this error isn\u2019t transient, additional policies trigger self-healing behavior. This means the errant node stops and a completely new server is created to take its place. Your traffic continues unabated and Genesys Cloud recovers before you notice a service gap.<\/p>\n<\/div><\/div>[\/vc_column][vc_column width=&#8221;1\/2&#8243;]<div class=\"component card w-100 bgc-lgray vertical text-start nomedia  chevron-only  \" ><div class=\"card-body\"><h3 class=\"h5\">Benefit from fail-safe processing and testing<\/h3>\n<p>Occasional failures are inevitable \u2014 but good contact centre software development practices are designed to account for them. A microservices architecture means one microservice failure won\u2019t affect another. We actively test and validate failure and recovery paths through automated chaos testing and fire drills. On average, 500 automated chaos experiments are conducted daily to anticipate and, ultimately, prevent failures so they don\u2019t impact you.<\/p>\n<\/div><\/div>[\/vc_column][vc_column width=&#8221;1\/2&#8243;]<div class=\"component card w-100 bgc-lgray vertical text-start nomedia  chevron-only  \" ><div class=\"card-body\"><h3 class=\"h5\">Deploy effortless updates and new capabilities<\/h3>\n<p>Get immediate access to advancements in key areas of innovation as they happen. And if a small defect is detected, we fix it and push out new versions of the affected services immediately. Our distributed architecture and continuous deployment pipeline allows the release of rolling updates without having to take down the entire system for maintenance. Load balancing and techniques such as \u201ccanary deployments\u201d ensure that updates don\u2019t adversely affect your system.<\/p>\n<\/div><\/div>[\/vc_column][vc_column width=&#8221;1\/2&#8243;]<div class=\"component card w-100 bgc-lgray vertical text-start nomedia  chevron-only  \" ><div class=\"card-body\"><h3 class=\"h5\">Build with extensive APIs and integration methods<\/h3>\n<p>Your developers can build almost anything, in any programming language, using the same fully secured and versioned public REST APIs that are used to build Genesys Cloud and the apps and integrations from our marketplace partners. As an API-first native-cloud solution, the Genesys Cloud platform handles billions of API requests weekly. Our 3,000-plus APIs are public by default and can be fully explored and tested in the\u00a0<a href=\"https:\/\/developer.genesys.cloud\/devapps\/api-explorer\" target=\"_blank\" rel=\"noopener\">Developer Centre<\/a>.<\/p>\n<\/div><\/div>[\/vc_column][\/vc_row][\/vc_section][vc_section flair=&#8221;%5B%7B%22hide_mobile%22%3A%22yes%22%7D%5D&#8221;][vc_row][vc_column]<div class=\"chunk-template-container\" ><div class=\"wpb-content-wrapper\"><p>[vc_section flair=&#8221;%5B%5D&#8221; css=&#8221;.vc_custom_1733964760912{background-position: center !important;background-repeat: no-repeat !important;background-size: cover !important;}&#8221;][vc_row][vc_column offset=&#8221;vc_col-md-offset-1 vc_col-md-10&#8243;]<a class=\"component-cta-block card w-100 h-100 bgc-lgray centered cta-text-start \"  href=\"\/en-sg\/resources\/contact-centre-buyers-guide\" target=\"\" rel=\"\"><div class=\"row align-items-center image-stack-flipped card-body\"><div class=\"col-content col-md-7\"><div class=\"content-container\"><h2>2026 Buyer\u2019s Guide for AI and CX<\/h2>\n<p>Explore the six essential technology considerations that define a modern approach to CX.<\/p>\n<\/div><div class=\" btn-container mt-2\"><div class=\"btn btn-primary\">Download now<\/div><\/div><\/div><div class=\"col-image col-md-5 flex-column justify-content-center mt-1 mt-lg-0 img-top-container no-offset\"><img decoding=\"async\" width=\"508\" height=\"474\" src=\"https:\/\/www.genesys.com\/media\/buyers-guide-2025.jpg\" alt=\"\" class=\"rounded\"><\/div><\/div><\/a>[\/vc_column][\/vc_row][\/vc_section]<\/p>\n<\/div><style type=\"text\/css\" data-type=\"vc_shortcodes-custom-css\">.vc_custom_1733964760912{background-position: center !important;background-repeat: no-repeat !important;background-size: cover !important;}<\/style><\/div>[\/vc_column][\/vc_row][\/vc_section][vc_section flair=&#8221;%5B%7B%22hide_mobile%22%3A%22yes%22%7D%5D&#8221;][vc_row css=&#8221;.vc_custom_1669151417686{padding-top: 0px !important;padding-bottom: 0px !important;}&#8221;][vc_column][vc_column_text]<\/p>\n<h2 class=\"h3\" style=\"text-align: center;\">See what else you can do with Genesys<\/h2>\n<p>[\/vc_column_text][\/vc_column][\/vc_row][vc_row][vc_column]<div class=\"capability-list icon-card-bg row gutter-small\"><div class=\"wpb_column col-12 col-md-6 col-xl-3 col-lg-4\"><a class=\"component card w-100 h-100 bgc-lgray vertical text-left nomedia mini\" href=\"https:\/\/www.genesys.com\/en-sg\/capabilities\/cloud-architecture-and-open-platform\"><div class=\"card-body\"><h3 class=\"h5\">Cloud architecture and open platform<\/h3><p>Modernise your tech stack and enable faster innovation \u2014 while guaranteeing secure, always-on operations.<\/p><\/div><div class=\"card-footer text-end\"><div class=\"btn-container justify-content-end\"><div class=\"btn small chevron btn-secondary only\" href=\"#\" target=\"\" rel=\"\"><\/div><\/div><\/div><\/a><\/div><div class=\"wpb_column col-12 col-md-6 col-xl-3 col-lg-4\"><a class=\"component card w-100 h-100 bgc-lgray vertical text-left nomedia mini\" href=\"https:\/\/www.genesys.com\/en-sg\/capabilities\/development\"><div class=\"card-body\"><h3 class=\"h5\">Development<\/h3><p>Compose strategic value at scale with an API-first, open platform and modern developer tools purpose-built to enable innovation fast.<\/p><\/div><div class=\"card-footer text-end\"><div class=\"btn-container justify-content-end\"><div class=\"btn small chevron btn-secondary only\" href=\"#\" target=\"\" rel=\"\"><\/div><\/div><\/div><\/a><\/div><div class=\"wpb_column col-12 col-md-6 col-xl-3 col-lg-4\"><a class=\"component card w-100 h-100 bgc-lgray vertical text-left nomedia mini\" href=\"https:\/\/www.genesys.com\/en-sg\/capabilities\/global-availability\"><div class=\"card-body\"><h3 class=\"h5\">Global availability<\/h3><p>Get global coverage, security and resilience with a leading AI-Powered Experience Orchestration platform.<\/p><\/div><div class=\"card-footer text-end\"><div class=\"btn-container justify-content-end\"><div class=\"btn small chevron btn-secondary only\" href=\"#\" target=\"\" rel=\"\"><\/div><\/div><\/div><\/a><\/div><div class=\"wpb_column col-12 col-md-6 col-xl-3 col-lg-4\"><a class=\"component card w-100 h-100 bgc-lgray vertical text-left nomedia mini\" href=\"https:\/\/www.genesys.com\/en-sg\/capabilities\/integrations-apps\"><div class=\"card-body\"><h3 class=\"h5\">Integrations and apps<\/h3><p>Maximise your investments; integrate existing technologies and the skilled employees who use them with Genesys solutions. <\/p><\/div><div class=\"card-footer text-end\"><div class=\"btn-container justify-content-end\"><div class=\"btn small chevron btn-secondary only\" href=\"#\" target=\"\" rel=\"\"><\/div><\/div><\/div><\/a><\/div><div class=\"wpb_column col-12 col-md-6 col-xl-3 col-lg-4\"><a class=\"component card w-100 h-100 bgc-lgray vertical text-left nomedia mini\" href=\"https:\/\/www.genesys.com\/en-sg\/capabilities\/cloud-and-salesforce\"><div class=\"card-body\"><h3 class=\"h5\">Salesforce Integrations with Genesys Cloud<\/h3><p>Bring your CRM and CCaaS solutions together with a pre-built Genesys Cloud integration for Salesforce.<\/p><\/div><div class=\"card-footer text-end\"><div class=\"btn-container justify-content-end\"><div class=\"btn small chevron btn-secondary only\" href=\"#\" target=\"\" rel=\"\"><\/div><\/div><\/div><\/a><\/div><div class=\"wpb_column col-12 col-md-6 col-xl-3 col-lg-4\"><a class=\"component card w-100 h-100 bgc-lgray vertical text-left nomedia mini\" href=\"https:\/\/www.genesys.com\/en-sg\/capabilities\/security-and-compliance\"><div class=\"card-body\"><h3 class=\"h5\">Security and compliance<\/h3><p>Ensure contact centre security and compliance with Genesys. Protect customer data, meet regulatory standards and build trust with secure cloud solutions.<\/p><\/div><div class=\"card-footer text-end\"><div class=\"btn-container justify-content-end\"><div class=\"btn small chevron btn-secondary only\" href=\"#\" target=\"\" rel=\"\"><\/div><\/div><\/div><\/a><\/div><div class=\"wpb_column col-12 col-md-6 col-xl-3 col-lg-4\"><a class=\"component card w-100 h-100 bgc-lgray vertical text-left nomedia mini\" href=\"https:\/\/www.genesys.com\/en-sg\/capabilities\/servicenow-integration\"><div class=\"card-body\"><h3 class=\"h5\">ServiceNow Integration<\/h3><p>Add the leading cloud contact centre solution to your ServiceNow CSM system with a powerful prebuilt integration and supercharge your CX. <\/p><\/div><div class=\"card-footer text-end\"><div class=\"btn-container justify-content-end\"><div class=\"btn small chevron btn-secondary only\" href=\"#\" target=\"\" rel=\"\"><\/div><\/div><\/div><\/a><\/div><\/div>[\/vc_column][\/vc_row][vc_row][vc_column]<div class=\"btn-container justify-content-center \"><a role=\"button\"  class=\"arrow arrow-primary\" href=\"\/en-sg\/capabilities\" target=\"\" rel=\"\">Explore all capabilities<\/a><\/div>[\/vc_column][\/vc_row][\/vc_section][vc_section flair=&#8221;%5B%7B%22hide_mobile%22%3A%22yes%22%7D%5D&#8221;][vc_row css=&#8221;.vc_custom_1669151642993{padding-top: 0px !important;padding-bottom: 0px !important;}&#8221;][vc_column][vc_column_text]<\/p>\n<h2 class=\"h3\" style=\"text-align: center;\">Create great experiences for customers and employees<\/h2>\n<p>[\/vc_column_text][\/vc_column][\/vc_row][vc_row equal_height=&#8221;yes&#8221; css=&#8221;.vc_custom_1702351836869{padding-top: 0px !important;padding-bottom: 2.5rem !important;}&#8221;][vc_column]<div class=\"related-posts-container next-steps-module w-100\"><div class=\"inner-container scrollable-row-container\"><div class=\"row align-items-stretch gutter-small col-count-2 scrollable-row\"><div class=\"col-md-6 horizontal-cards grid-item card-col item-image grid_type-resources\"><a class=\"card w-100 h-100 bgc-lgray component horizontal text-start thumbnail chevron-only\" href=\"https:\/\/www.genesys.com\/en-sg\/resources\/unified-experience-from-genesys-and-servicenow-demo\"><div class=\"row align-items-center\"><div class=\"col-12 col-md-5 col-lg-6\"><div class=\"thumbnail-col thubmnail\"><img decoding=\"async\" src=\"https:\/\/www.genesys.com\/media\/820x464-ServiceNow-2.png\" height=\"464\" width=\"820\" alt=\"820&#215;464 servicenow (2)\"><\/div><\/div><div class=\"col-12 col-md-7 col-lg-6\"><div class=\"card-body text-col ps-0\"><p class=\"assettag\">Demo<\/p><h3 class=\"item-title h6\">In-depth demo: Unified Experience from Genesys and ServiceNow<\/h3><\/div><div class=\"card-footer text-end ps-0\"><div class=\"justify-content-end btn-container\"><div class=\"btn chevron small only btn-secondary\"><\/div><\/div><\/div><\/div><\/div><\/a><\/div><div class=\"col-md-6 horizontal-cards grid-item card-col item-image grid_type-blog\"><a class=\"card w-100 h-100 bgc-lgray component horizontal text-start thumbnail chevron-only\" href=\"https:\/\/www.genesys.com\/en-sg\/blog\/post\/3-keys-to-delivering-unified-experiences-with-genesys-and-servicenow\"><div class=\"row align-items-center\"><div class=\"col-12 col-md-5 col-lg-6\"><div class=\"thumbnail-col thubmnail\"><img decoding=\"async\" src=\"https:\/\/www.genesys.com\/media\/AdobeStock_666715368-scaled-e1741372866573.jpeg\" height=\"547\" width=\"820\" alt=\"Servicenow, genesys, unified customer experience, unified employee experience, cx\"><\/div><\/div><div class=\"col-12 col-md-7 col-lg-6\"><div class=\"card-body text-col ps-0\"><p class=\"assettag\">Blog<\/p><h3 class=\"item-title h6\">Genesys and ServiceNow: 3 Keys to Delivering a Unified Experience<\/h3><\/div><div class=\"card-footer text-end ps-0\"><div class=\"justify-content-end btn-container\"><div class=\"btn chevron small only btn-secondary\"><\/div><\/div><\/div><\/div><\/div><\/a><\/div><div class=\"col-md-6 horizontal-cards grid-item card-col item-image grid_type-capabilities\"><a class=\"card w-100 h-100 bgc-lgray component horizontal text-start thumbnail chevron-only\" href=\"https:\/\/www.genesys.com\/en-sg\/capabilities\/servicenow-integration\"><div class=\"row align-items-center\"><div class=\"col-12 col-md-5 col-lg-6\"><div class=\"thumbnail-col thubmnail default-thumb\"><img decoding=\"async\" src=\"\/media\/default-resource-thumb-wave-1.jpg\" height=\"464\" width=\"820\" alt=\"Genesys wave default resource thumbnail 1\"><\/div><\/div><div class=\"col-12 col-md-7 col-lg-6\"><div class=\"card-body text-col ps-0\"><p class=\"assettag\">Capability<\/p><h3 class=\"item-title h6\">ServiceNow Integration<\/h3><\/div><div class=\"card-footer text-end ps-0\"><div class=\"justify-content-end btn-container\"><div class=\"btn chevron small only btn-secondary\"><\/div><\/div><\/div><\/div><\/div><\/a><\/div><\/div><\/div><\/div>[\/vc_column][\/vc_row][\/vc_section][vc_section flair=&#8221;%5B%7B%22hide_mobile%22%3A%22yes%22%7D%5D&#8221; el_id=&#8221;demo&#8221;][vc_row background_color=&#8221;bgc-lgray&#8221; content_placement=&#8221;middle&#8221; el_class=&#8221;form-card&#8221;][vc_column width=&#8221;1\/2&#8243;][vc_column_text css=&#8221;&#8221;]<\/p>\n<h2 class=\"h3\">Explore all you can do with Genesys Cloud<\/h2>\n<p>Choose the world\u2019s leading call centre architecture. There\u2019s a reason <a href=\"https:\/\/www.genesys.com\/?attachment_id=236669\">Genesys Cloud CX<\/a>\u00ae is the leading contact centre solution for seamlessly integrating voice and digital channels \u2014 empowering agents, delighting customers and creating better business outcomes overall. Request a demo to see what Genesys Cloud can do for you.[\/vc_column_text][\/vc_column][vc_column width=&#8221;1\/2&#8243;]<div class=\"eloq_form elq-container gmkto_form_type_hot gmkto_format_vertical\"><form method=\"post\" name=\"MasterLeadIntakeForm\" action=\"https:\/\/s1260946616.t.eloqua.com\/e\/f2\" data-proc=\"inline\" data-ppcount=\"6\" onsubmit=\"return proc_submit(this);\" class=\"beam-form elq-form init yesknown yesprefill yespp strict-check\"  data-target=\".thank-you\" ><div id=\"known_person\" style=\"display:none;\"><p class=\"welcome_user\"><span id=\"welcome_person\">Welcome back<\/span> <span id=\"person_info\"><span class=\"person_first\"><\/span>&nbsp;<span class=\"person_last\"><\/span><\/span><\/p><p class=\"delete_button\"><a class=\"deletemyrecord\">Not You?<\/a><\/p>\n    <div class=\"form-row cb_available white-box work-email el_field form-floating\">\n        <input type=\"email\" class=\"form-control el_field elq-item-input cb_available  required\" name=\"secondaryEmailAddress1\" id=\"fe644\" value=\"\" placeholder=\"Please provide your work email\">\n        <label for=\"fe644\">Please provide your work email<span class=\"required-asterisk\">*<\/span><\/label>\n    <\/div><\/div><input value=\"MasterLeadIntakeForm\" type=\"hidden\" name=\"elqFormName\"><input value=\"1260946616\" type=\"hidden\" name=\"elqSiteId\"><input name=\"elqCampaignId\" type=\"hidden\"><input type=\"hidden\" name=\"elqCustomerGUID\" value=\"\"><input type=\"hidden\" name=\"elqCookieWrite\" value=\"0\"><input type=\"hidden\" name=\"client_ip_address\" id=\"fe449\" value=\"\"><div class=\"fields\"><input type=\"hidden\" name=\"CID\" id=\"fe198\" value=\"7010d000001KeaxAAC\"><input type=\"hidden\" name=\"CID_STATUS\" id=\"fe281\" value=\"\"><input type=\"hidden\" name=\"redirect_url\" id=\"fe217\" value=\"\"><input type=\"hidden\" name=\"landing_page_url\" id=\"fe204\" value=\"https:\/\/www.genesys.com\/en-sg\/wp-json\/wp\/v2\/capabilities\/505453\"><input type=\"hidden\" name=\"post_type\" id=\"fe448\" value=\"capabilities\"><input type=\"hidden\" name=\"integration\" id=\"fe362\" value=\"\"><input type=\"hidden\" name=\"language_code\" id=\"fe479\" value=\"en-sg\"><input type=\"hidden\" name=\"full_url\" id=\"fe983\" value=\"https:\/\/www.genesys.com\/en-sg\/wp-json\/wp\/v2\/capabilities\/505453\"><input type=\"hidden\" name=\"post_id\" id=\"fe984\" value=\"563029\">\n    <div class=\"form-row row-email el_field form-floating\">\n        <input type=\"email\" class=\"form-control el_field elq-item-input required\" name=\"emailAddress\" id=\"fe192\" value=\"\" aria-label=\"Work Email\" placeholder=\"Work Email\">\n        <label for=\"fe192\">Work Email<span class=\"required-asterisk\">*<\/span><\/label>\n    <\/div>\n    <div class=\"form-row cb_available el_field form-floating\">\n        <input type=\"text\" class=\"form-control el_field elq-item-input cb_available  required\" name=\"firstName\" id=\"fe190\" value=\"\" placeholder=\"First Name\">\n        <label for=\"fe190\">First Name<span class=\"required-asterisk\">*<\/span><\/label>\n    <\/div>\n    <div class=\"form-row cb_available el_field form-floating\">\n        <input type=\"text\" class=\"form-control el_field elq-item-input cb_available required\" name=\"lastName\" id=\"fe191\" value=\"\" placeholder=\"Last Name\">\n        <label for=\"fe191\">Last Name<span class=\"required-asterisk\">*<\/span><\/label>\n    <\/div>\n    <div class=\"form-row form-floating el_field\">\n        <input type=\"tel\" class=\"form-control el_field elq-item-input required pre-exclude\" name=\"busPhone\" id=\"fe215\" value=\"\" placeholder=\"Telephone\">\n        <label for=\"fe215\">Telephone<span class=\"required-asterisk\">*<\/span><\/label>\n    <\/div>\n    <div class=\"form-row cb_available eloq_ppe el_field form-floating\">\n        <select class=\"form-select el_field elq-item-select cb_available required eloq_ppe\" id=\"fe219\" name=\"jobLevel1\" data-value=\"\">\n            <option selected=\"\" value=\"\"><\/option><option value=\"C-Level\">C-Level<\/option><option value=\"VP\">VP<\/option><option value=\"Director\">Director<\/option><option value=\"Manager\">Manager<\/option><option value=\"Principal\">Principal<\/option><option value=\"Engineer \/ Architect\">Engineer \/ Architect<\/option><option value=\"Consultant\">Consultant<\/option><option value=\"Analyst\">Analyst<\/option><option value=\"Partner\">Partner<\/option><option value=\"Staff\">Staff<\/option><option value=\"Unknown\">Unknown<\/option>\n        <\/select>\n        <label for=\"fe219\">Job Level<span class=\"required-asterisk\">*<\/span><\/label>\n    <\/div>\n    <div class=\"form-row cb_available eloq_ppe el_field form-floating\">\n        <select class=\"form-select el_field elq-item-select cb_available required eloq_ppe\" id=\"fe218\" name=\"jobFunction1\" data-value=\"\">\n            <option selected=\"\" value=\"\"><\/option>\n            <option value=\"Claims\">Claims<\/option><option value=\"Collections\">Collections<\/option><option value=\"Contact Center Management\">Contact Center Management<\/option><option value=\"Customer Experience\">Customer Experience<\/option><option value=\"Customer Service\">Customer Service<\/option><option value=\"Ecommerce\/Digital Channels\">Ecommerce\/Digital Channels<\/option><option value=\"Finance\">Finance<\/option><option value=\"Human Resources\">Human Resources<\/option><option value=\"Influencer\">Influencer<\/option><option value=\"Information Technology\">Information Technology<\/option><option value=\"IT Architecture\">IT Architecture<\/option><option value=\"IT Infrastructure\">IT Infrastructure<\/option><option value=\"IVR\">IVR<\/option><option value=\"Marketing\">Marketing<\/option><option value=\"Operations \/ Process Management\">Operations \/ Process Management<\/option><option value=\"Production Management\">Production Management<\/option><option value=\"Purchasing\">Purchasing<\/option><option value=\"Sales\">Sales<\/option><option value=\"Unknown\">Unknown<\/option>\n        <\/select>\n        <label for=\"fe218\">Job Function<span class=\"required-asterisk\">*<\/span><\/label>\n    <\/div>\n    <div class=\"form-row cb_available eloq_ppe el_field form-floating\">\n        <input type=\"text\" class=\"form-control el_field elq-item-input cb_available required eloq_ppe\" name=\"company\" id=\"fe193\" value=\"\" placeholder=\"Company Name\">\n        <label for=\"fe193\">Company Name<span class=\"required-asterisk\">*<\/span><\/label>\n    <\/div>\n    <div class=\"form-row cb_available eloq_ppe el_field form-floating\">\n        <select class=\"form-select el_field elq-item-select cb_available required eloq_ppe\" id=\"fe194\" name=\"country\" data-value=\"\">\n            <option value=\"\"><\/option>\n            <!-- Add country options here -->\n        <\/select>\n        <label for=\"fe194\">Country<span class=\"required-asterisk\">*<\/span><\/label>\n    <\/div>\n    <div class=\"form-row cb_available country_dep el_field form-floating\">\n        <select class=\"form-select el_field elq-item-select cb_available required eloq_ppe\" id=\"fe214\" name=\"stateProv\" data-value=\"\">\n            <option selected=\"\" value=\"\"><\/option>\n        <\/select>\n        <label for=\"fe214\">State\/Province<span class=\"required-asterisk\">*<\/span><\/label>\n    <\/div>\n    <div class=\"form-row cb_available eloq_ppe el_field form-floating\">\n        <input type=\"text\" class=\"form-control el_field elq-item-input cb_available required eloq_ppe\" name=\"website1\" id=\"fe801\" value=\"\" placeholder=\"Your Website\">\n        <label for=\"fe801\">Your Website<span class=\"required-asterisk\">*<\/span><\/label>\n    <\/div>\n    <div class=\"form-row cb_available eloq_ppe el_field form-floating\">\n        <input type=\"text\" class=\"form-control el_field elq-item-input cb_available required eloq_ppe\" name=\"city\" id=\"fe226\" value=\"\" placeholder=\"City\">\n        <label for=\"fe226\">City<span class=\"required-asterisk\">*<\/span><\/label>\n    <\/div>\n    <div class=\"form-row cb_available eloq_ppe el_field form-floating\">\n        <input type=\"text\" class=\"form-control el_field elq-item-input cb_available required eloq_ppe\" name=\"title\" id=\"fe220\" value=\"\" placeholder=\"Job Title\">\n        <label for=\"fe220\">Job Title<span class=\"required-asterisk\">*<\/span><\/label>\n    <\/div>\n    <div class=\"form-row cb_available eloq_ppe el_field form-floating\">\n        <select class=\"form-select el_field elq-item-select cb_available required eloq_ppe\" id=\"fe221\" name=\"industry1\" data-value=\"\">\n            <option value=\"\" ><\/option>\n            <option value=\"Banking\">Banking<\/option><option value=\"Business Services\">Business Services<\/option><option value=\"Capital Markets\">Capital Markets<\/option><option value=\"Communications\">Communications<\/option><option value=\"Consumer Products\">Consumer Products<\/option><option value=\"Defense & Intelligence\">Defense & Intelligence<\/option><option value=\"Education & Non-Profit\">Education & Non-Profit<\/option><option value=\"Energy & Utilities\">Energy & Utilities<\/option><option value=\"Entertainment\">Entertainment<\/option><option value=\"Government\">Government<\/option><option value=\"Insurance\">Insurance<\/option><option value=\"Life Sciences\">Life Sciences<\/option><option value=\"Logistics\">Logistics<\/option><option value=\"Manufacturing\">Manufacturing<\/option><option value=\"Payors\">Payors<\/option><option value=\"Providers\">Providers<\/option><option value=\"Retailers\">Retailers<\/option><option value=\"Technology\">Technology<\/option><option value=\"Travel & Hospitality\">Travel & Hospitality<\/option><option value=\"Retail Banking\">Retail Banking<\/option><option value=\"Other\">Other<\/option>\n        <\/select>\n        <label for=\"fe221\">Industry<span class=\"required-asterisk\">*<\/span><\/label>\n    <\/div>\n    <div class=\"form-row cb_available eloq_ppe el_field form-floating\">\n        <select class=\"form-select el_field elq-item-select cb_available required eloq_ppe\" id=\"fe222\" name=\"levelofInterest1\" data-value=\"\">\n            <option value=\"\"><\/option>\n            <option value=\"Just researching\">Just researching<\/option><option value=\"Gathering business requirements\">Gathering business requirements<\/option><option value=\"Comparing solutions\">Comparing solutions<\/option><option value=\"Ready for a conversation\">Ready for a conversation<\/option>\n        <\/select>\n        <label for=\"fe222\">Level of Interest<span class=\"required-asterisk\">*<\/span><\/label>\n    <\/div>\n    <div class=\"form-row cb_available eloq_ppe el_field form-floating\">\n        <select class=\"form-select el_field elq-item-select cb_available required eloq_ppe\" id=\"fe225\" name=\"numberofAgentsForm1\" data-value=\"\">\n            <option value=\"\"><\/option>\n            <option value=\"1-20\">1-20<\/option><option value=\"21-50\">21-50<\/option><option value=\"51-100\">51-100<\/option><option value=\"101-300\">101-300<\/option><option value=\"301-500\">301-500<\/option><option value=\"501-1000\">501-1000<\/option><option value=\">1000\">&gt;1000<\/option><option value=\"No Contact Center\">No Contact Centre<\/option><option value=\"Don't Know\">Don't Know<\/option>\n        <\/select>\n        <label for=\"fe225\">Number of Agent Seats<span class=\"required-asterisk\">*<\/span><\/label>\n    <\/div><div class=\"form-check single-checkbox-row form-row gdpr-field white-box \"><input type=\"checkbox\" class=\"el_field eloq_ppe\" name=\"explicitConsentEmailPhone\" id=\"fe224\" val=\"\"><label class=\"checkbox-aligned elq-item-label\" for=\"fe224\">Yes. Keep me informed via email or telephone regarding Genesys information.<\/label><\/div><div class=\"single-checkbox-row form-row white-box \"><input type=\"checkbox\" class=\"el_field eloq_ppe\" name=\"contactMe\" id=\"fe509\" val=\"\"><label class=\"checkbox-aligned elq-item-label\" for=\"fe509\">I would like someone to reach out to me<\/label><\/div><input type=\"hidden\" data-query=\"utm_medium\" name=\"utm_medium\" id=\"fe199\" value=\"\"><input type=\"hidden\" data-query=\"utm_source\" name=\"utm_source\" id=\"fe200\" value=\"\"><input type=\"hidden\" data-query=\"utm_campaign\" name=\"utm_campaign\" id=\"fe201\" value=\"\"><input type=\"hidden\" data-query=\"utm_term\" name=\"utm_term\" id=\"fe202\" value=\"\"><input type=\"hidden\" data-query=\"utm_content\" name=\"utm_content\" id=\"fe203\" value=\"\"><input type=\"hidden\" data-query=\"ost_tool\" name=\"ost_tool\" id=\"fe293\" value=\"\"><input type=\"hidden\" data-query=\"ost_campaign\" name=\"ost_campaign\" id=\"fe294\" value=\"\"><input type=\"hidden\" data-query=\"ost_content\" name=\"ost_content\" id=\"fe295\" value=\"\"><input type=\"hidden\" data-query=\"blaid\" name=\"eloquaBLAID_c\" id=\"fe3099\" value=\"\"><input type=\"hidden\" data-query=\"gclid\" name=\"gCLID1\" id=\"fe283\" value=\"\"><input type=\"hidden\" data-query=\"mkwid\" name=\"mKWID1\" id=\"fe678\" value=\"\"><input type=\"hidden\" name=\"gAClientID1\" id=\"fe284\" value=\"\"><input type=\"hidden\" name=\"noteCreatorTitle1\" id=\"fe313\" value=\"\"><input type=\"hidden\" name=\"webContentAutoResponderDefault\" id=\"fe286\" value=\"Hot Lead\"><input type=\"hidden\" name=\"webContentAutoResponderTitle\" id=\"fe287\" value=\"\"><input type=\"hidden\" name=\"webContentAutoResponderURL\" id=\"fe288\" value=\"\"><input type=\"hidden\" name=\"noteCreator2\" id=\"fe478\" value=\"\"><input type=\"hidden\" class=\"yesprefill\" name=\"neverbounceResult1\" id=\"fe640\" value=\"OFF\"><input type=\"hidden\" class=\"yesprefill\" name=\"neverbounceFlags1\" id=\"fe641\" value=\"OFF\"><input type=\"hidden\" class=\"yesprefill\" name=\"neverbounceSuggestedCorrection1\" id=\"fe642\" value=\"6sense\"><input type=\"hidden\" name=\"clearbitPersonID1\" id=\"fe630\" value=\"\"><input type=\"hidden\" name=\"clearbitFieldCount1\" id=\"fe633\" value=\"\"><input type=\"hidden\" name=\"clearbitTitle1\" id=\"fe646\" value=\"\"><input type=\"hidden\" name=\"clearbitRole1\" id=\"fe631\" value=\"\"><input type=\"hidden\" name=\"clearbitNumberofEmployees1\" id=\"fe647\" value=\"\"><input type=\"hidden\" name=\"clearbitNumberofEmployeesRange1\" id=\"fe648\" value=\"\"><input type=\"hidden\" name=\"clearbitWebsite1\" id=\"fe802\" value=\"\"><input type=\"hidden\" name=\"browserUserAgent\" id=\"fe3319\" value=\"\"><input type=\"text\" class=\"honeypp\" name=\"honeypp\" id=\"honeypp\" value=\"\" ><input role=\"button\" aria-label=\"Get a demo\" type=\"Submit\" class=\"submit-button-style btn btn-primary \" value=\"Get a demo\" id=\"fe195\"><div class=\"loading\"><\/div><div class=\"gdpr-field form-row white-box legal\"><span>By providing your information, you agree to our <a href=\"https:\/\/www.genesys.com\/company\/legal\/privacy-policy\" target=\"_blank\">privacy policy<\/a>.<\/span><\/div><\/div><\/form><\/div>[vc_column_text el_class=&#8221;thank-you&#8221;]<\/p>\n<h2 class=\"h3\">Thank you for your interest.<\/h2>\n<p>We\u2019ll contact you directly to set up a date and time that works with your schedule.[\/vc_column_text][\/vc_column][\/vc_row][\/vc_section][vc_section][vc_row][vc_column width=&#8221;1\/3&#8243;][vc_column_text css=&#8221;&#8221;]<\/p>\n<h2>Frequently asked questions<\/h2>\n<p>[\/vc_column_text][\/vc_column][vc_column width=&#8221;2\/3&#8243;]<div class=\"component-accordion-container no-title\" data-display=\"accordion\"><div class=\"component-accordion-content custom-accordion\" data-opened=\"1\"><div class=\"row-100 content-item component-accordion-item\" ><div class=\"title-row\"><h3 class=\"component-accordion-title title h5\">How does Genesys Cloud enhance contact centres with its cloud-native design?<\/h3><i class=\"fa-kit ms-auto fa-chevron-down\"><\/i><\/div><div class=\"component-accordion-content content-row\"><div class=\"content-details\"><p>Genesys Cloud provides a unified, modern cloud contact centre architecture, using a single platform and codebase to ensure seamless operations and maximum uptime. With robust SLAs and a commitment to data security and disaster recovery, it prioritises resilience and agility, ensuring your contact centre is always available and adaptable to evolving customer service needs. Whether you simply need to be able to receive incoming calls, manage outbound calls or support full-scale digital transformation, you can do it in the cloud.<\/p>\n<\/div><\/div><\/div><div class=\"row-100 content-item component-accordion-item\" ><div class=\"title-row\"><h3 class=\"component-accordion-title title h5\">How does Genesys Cloud ensure data security?<\/h3><i class=\"fa-kit ms-auto fa-chevron-down\"><\/i><\/div><div class=\"component-accordion-content content-row\"><div class=\"content-details\"><p>Data security is paramount in Genesys Cloud. All customer data is secured with end-to-end encryption, stringent access controls and <a href=\"\/en-sg\/capabilities\/security-and-compliance\">rigorous security<\/a> policies. Additionally, our extensive set of <a href=\"\/en-sg\/company\/trust\">compliance certifications and attestations<\/a> helps customers meet their global data privacy needs across a variety of industries and countries.<\/p>\n<\/div><\/div><\/div><div class=\"row-100 content-item component-accordion-item\" ><div class=\"title-row\"><h3 class=\"component-accordion-title title h5\">How does Genesys Cloud ensure high availability and resilience?<\/h3><i class=\"fa-kit ms-auto fa-chevron-down\"><\/i><\/div><div class=\"component-accordion-content content-row\"><div class=\"content-details\"><p>Each Genesys Cloud core region is associated with an AWS Region, and services are deployed across a minimum of three AWS Availability Zones running in an Active\/Active\/Active mode versus a traditional active-failover model. Automated testing, self-healing behaviours and fail-safe processing, backed by a robust SLA and up to a 100% credit guarantee, ensure that the system stays resilient and recovers promptly in the event of failures. For enterprises with business continuity or disaster recovery needs beyond the scope of what is natively provided, additional deployment options are available.<\/p>\n<\/div><\/div><\/div><div class=\"row-100 content-item component-accordion-item\" ><div class=\"title-row\"><h3 class=\"component-accordion-title title h5\">How can Genesys Cloud reduce operational costs?<\/h3><i class=\"fa-kit ms-auto fa-chevron-down\"><\/i><\/div><div class=\"component-accordion-content content-row\"><div class=\"content-details\"><p>Genesys Cloud minimises operational costs by streamlining IT requirements and using an API-first microservices architecture that enables seamless integrations and innovations. Its cloud-native contact centre infrastructure powers deeply connected, end-to-end customer experiences, with AI-driven insights to personalise interactions, enhancing customer satisfaction while simultaneously optimising resources and reducing overhead costs in your contact centre operations.<\/p>\n<\/div><\/div><\/div><div class=\"row-100 content-item component-accordion-item\" ><div class=\"title-row\"><h3 class=\"component-accordion-title title h5\">Can Genesys Cloud provide personalised interactions?<\/h3><i class=\"fa-kit ms-auto fa-chevron-down\"><\/i><\/div><div class=\"component-accordion-content content-row\"><div class=\"content-details\"><p>Yes, Genesys Cloud is adept at facilitating personalised interactions by cohesively and consistently integrating various digital and voice channels. With capabilities to engage in seamless conversations across web chat, email, text and social media, Genesys ensures that your contact centre agents can meet customers where they are, enhancing customer satisfaction by delivering tailored experiences across their preferred channels.<\/p>\n<\/div><\/div><\/div>\n<\/div><\/div>[\/vc_column][\/vc_row][\/vc_section]<\/p>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>[vc_section background_color=&#8221;bgc-lgray&#8221; flair=&#8221;%5B%7B%7D%5D&#8221; css=&#8221;.vc_custom_1730221772985{background-position: center !important;background-repeat: no-repeat !important;background-size: cover !important;}&#8221;][vc_row equal_height=&#8221;yes&#8221; content_placement=&#8221;middle&#8221; vib=&#8221;enable&#8221;][vc_column][vc_column_text css=&#8221;&#8221;] Modernise your contact centre architecture [\/vc_column_text][\/vc_column][\/vc_row][\/vc_section][vc_section][vc_row][vc_column][vc_column_text] One platform. One codebase. [\/vc_column_text][\/vc_column][\/vc_row][vc_row equal_height=&#8221;yes&#8221;][vc_column width=&#8221;1\/3&#8243;][\/vc_column][vc_column width=&#8221;1\/3&#8243;][\/vc_column][vc_column width=&#8221;1\/3&#8243;][\/vc_column][\/vc_row][\/vc_section][vc_section flair=&#8221;%5B%7B%22hide_mobile%22%3A%22yes%22%7D%5D&#8221;][vc_row][vc_column offset=&#8221;vc_col-lg-offset-1 vc_col-lg-10&#8243;][vc_column_text css=&#8221;&#8221;] Whatever tomorrow brings, Genesys Cloud can handle it Keep your customer experience (CX) tech stack moving toward the future with a unified, [&hellip;]<\/p>\n","protected":false},"author":692,"featured_media":0,"template":"","tax_cap_lobby":[18392],"tax_priority":[],"tax_contenttheme":[],"tax_bundle":[],"tax_contenttheme2":[],"tax_capability_sitewide":[],"tax_products_programs":[],"tax_buying_job":[],"tax_buyer_persona":[],"tax_sector":[],"tax_segment":[],"class_list":["post-505453","capabilities","type-capabilities","status-publish","hentry","tax_cap_lobby-platform-en-sg"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.genesys.com\/en-sg\/wp-json\/wp\/v2\/capabilities\/505453","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.genesys.com\/en-sg\/wp-json\/wp\/v2\/capabilities"}],"about":[{"href":"https:\/\/www.genesys.com\/en-sg\/wp-json\/wp\/v2\/types\/capabilities"}],"author":[{"embeddable":true,"href":"https:\/\/www.genesys.com\/en-sg\/wp-json\/wp\/v2\/users\/692"}],"version-history":[{"count":12,"href":"https:\/\/www.genesys.com\/en-sg\/wp-json\/wp\/v2\/capabilities\/505453\/revisions"}],"predecessor-version":[{"id":557659,"href":"https:\/\/www.genesys.com\/en-sg\/wp-json\/wp\/v2\/capabilities\/505453\/revisions\/557659"}],"wp:attachment":[{"href":"https:\/\/www.genesys.com\/en-sg\/wp-json\/wp\/v2\/media?parent=505453"}],"wp:term":[{"taxonomy":"tax_cap_lobby","embeddable":true,"href":"https:\/\/www.genesys.com\/en-sg\/wp-json\/wp\/v2\/tax_cap_lobby?post=505453"},{"taxonomy":"tax_priority","embeddable":true,"href":"https:\/\/www.genesys.com\/en-sg\/wp-json\/wp\/v2\/tax_priority?post=505453"},{"taxonomy":"tax_contenttheme","embeddable":true,"href":"https:\/\/www.genesys.com\/en-sg\/wp-json\/wp\/v2\/tax_contenttheme?post=505453"},{"taxonomy":"tax_bundle","embeddable":true,"href":"https:\/\/www.genesys.com\/en-sg\/wp-json\/wp\/v2\/tax_bundle?post=505453"},{"taxonomy":"tax_contenttheme2","embeddable":true,"href":"https:\/\/www.genesys.com\/en-sg\/wp-json\/wp\/v2\/tax_contenttheme2?post=505453"},{"taxonomy":"tax_capability_sitewide","embeddable":true,"href":"https:\/\/www.genesys.com\/en-sg\/wp-json\/wp\/v2\/tax_capability_sitewide?post=505453"},{"taxonomy":"tax_products_programs","embeddable":true,"href":"https:\/\/www.genesys.com\/en-sg\/wp-json\/wp\/v2\/tax_products_programs?post=505453"},{"taxonomy":"tax_buying_job","embeddable":true,"href":"https:\/\/www.genesys.com\/en-sg\/wp-json\/wp\/v2\/tax_buying_job?post=505453"},{"taxonomy":"tax_buyer_persona","embeddable":true,"href":"https:\/\/www.genesys.com\/en-sg\/wp-json\/wp\/v2\/tax_buyer_persona?post=505453"},{"taxonomy":"tax_sector","embeddable":true,"href":"https:\/\/www.genesys.com\/en-sg\/wp-json\/wp\/v2\/tax_sector?post=505453"},{"taxonomy":"tax_segment","embeddable":true,"href":"https:\/\/www.genesys.com\/en-sg\/wp-json\/wp\/v2\/tax_segment?post=505453"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}