{"id":267034,"date":"2020-05-01T12:16:52","date_gmt":"2020-05-01T19:16:52","guid":{"rendered":"https:\/\/www.genesys.com\/?post_type=capabilities&p=267034"},"modified":"2025-08-11T21:53:08","modified_gmt":"2025-08-12T04:53:08","slug":"predictive-web-engagement","status":"publish","type":"capabilities","link":"https:\/\/www.genesys.com\/en-sg\/capabilities\/predictive-web-engagement","title":{"rendered":"Predictive engagement"},"content":{"rendered":"

[vc_section background_color=”bgc-lgray” flair=”%5B%7B%22hide_mobile%22%3A%22yes%22%7D%5D” css=”.vc_custom_1715626476823{background-position: center !important;background-repeat: no-repeat !important;background-size: cover !important;}”][vc_row content_placement=”middle” el_class=”no-shadow”][vc_column]

Genesys Cloud CX<\/a><\/div>
Predictive Web Engagement<\/a><\/div><\/div><\/div>[\/vc_column][vc_column width=”5\/12″ el_class=”order-md-1 order-5″][vc_column_text css=””]<\/p>\n

Predictive engagement<\/h1>\n

Give your customers what they need at the exact moment they need it<\/p>\n

[\/vc_column_text]

Get started<\/a>Get a demo<\/a><\/div>[\/vc_column][vc_column width=”1\/2″ offset=”vc_col-sm-offset-1″]
\"Customer
<\/div>
<\/i><\/div>

Play<\/p>

2:23 min<\/p><\/div><\/div><\/a><\/div>[\/vc_column][\/vc_row][\/vc_section][vc_section background_color=”bgc-lgray” flair=”%5B%7B%22flair_type%22%3A%22f_type_image%22%2C%22hide_mobile%22%3A%22yes%22%7D%5D”][vc_row][vc_column width=”5\/12″][vc_column_text css=””]<\/p>\n

Turn great service into real results<\/h2>\n

From first click to final purchase, use long-term insights from real-time customer behavior to identify preferences and predict needs before they become problems, making every interaction effortless for agents and customers alike.<\/p>\n

[\/vc_column_text][\/vc_column][\/vc_row][vc_row equal_height=”yes”][vc_column width=”1\/3″][vc_column_text css=””]<\/p>\n

Free agents to focus on high-value customers<\/h3>\n

Give agents a real-time view of every click and call so they can solve issues before they become tickets. [\/vc_column_text][\/vc_column][vc_column width=”1\/3″][vc_column_text css=””]<\/p>\n

Lower service costs and delight more customers<\/h3>\n

Let automated bots or web chats handle routine questions instantly. When a call is needed, agents join with full context from the first second.[\/vc_column_text][\/vc_column][vc_column width=”1\/3″][vc_column_text css=””]<\/p>\n

Capture conversion-ready customers in real time<\/h3>\n

Grow revenue by engaging ready-to-buy customers with the right offer at the right moment.[\/vc_column_text][\/vc_column][\/vc_row][\/vc_section][vc_section par_bg=”enable” background_color=”bgc-lgray” flair=”%5B%7B%22flair_type%22%3A%22f_type_image%22%2C%22hide_mobile%22%3A%22yes%22%7D%5D” el_class=”bg-cover bg-150-md bg-center bg-norepeat” css=”.vc_custom_1740963356468{background-image: url(https:\/\/www.genesys.com\/media\/capability-home-pill-background.png?id=542417) !important;}”][vc_row r_gutter_size=”gutter-small” background_color=”bgc-glass” equal_height=”yes” el_class=”py-3 px-1 px-lg-3 rounded mt-0″][vc_column width=”7\/12″][vc_column_text css=””]<\/p>\n

AI that knows when \u2014 and how \u2014 to act<\/h2>\n

Artificial intelligence is built in throughout Genesys Cloud, reading every interaction in real time so you can meet every customer the moment they need you.[\/vc_column_text][\/vc_column][vc_column el_class=”mt-2″][vc_row_inner][vc_column_inner width=”1\/3″][vc_column_text css=””]<\/p>\n

See every interaction and spot friction instantly<\/h3>\n

Blend past and live data into a single customer profile and use personalised customer journey maps to show exactly where customers struggle and what to fix.[\/vc_column_text][\/vc_column_inner][vc_column_inner width=”1\/3″][vc_column_text css=””]<\/p>\n

Predict and group customers by real-time intent<\/h3>\n

Artificial intelligence (AI) flags behavior patterns like purchase history, cart drop-offs and churn risk so you can act first and automatically pick the best channel to engage customers.[\/vc_column_text][\/vc_column_inner][vc_column_inner width=”1\/3″][vc_column_text css=””]<\/p>\n

Score every customer\u2019s likely outcome and launch the right next step<\/h3>\n

Engage only when the payoff is the highest, then offer personalised outreach via chat, offer or message.[\/vc_column_text][\/vc_column_inner][vc_column_inner width=”1\/3″][vc_column_text css=””]<\/p>\n

Engage on any channel from one platform<\/h3>\n

Use just one platform to orchestrate customer interactions across web, mobile, voice and more \u2014 leveraging native and third-party sources. [\/vc_column_text][\/vc_column_inner][vc_column_inner width=”1\/3″][vc_column_text css=””]<\/p>\n

Measure what matters at a glance<\/h3>\n

Track how each segment and behavior affects your business goals, then fine-tune campaigns in minutes.[\/vc_column_text][\/vc_column_inner][vc_column_inner width=”1\/3″][vc_column_text css=””]<\/p>\n

Forecast reach before you launch<\/h3>\n

See expected visitor volume and test segment changes to maximise impact.[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][\/vc_section][vc_section flair=”%5B%7B%22hide_mobile%22%3A%22yes%22%7D%5D”][vc_row equal_height=”yes” css=”.vc_custom_1618854940659{padding-top: 0px !important;}”][vc_column]

[vc_section flair=”%5B%5D” css=”.vc_custom_1733964760912{background-position: center !important;background-repeat: no-repeat !important;background-size: cover !important;}”][vc_row][vc_column offset=”vc_col-md-offset-1 vc_col-md-10″]

2026 Buyer\u2019s Guide for AI and CX<\/h2>\n

Explore the six essential technology considerations that define a modern approach to CX.<\/p>\n<\/div>

Download now<\/div><\/div><\/div>
\"\"<\/div><\/div><\/a>[\/vc_column][\/vc_row][\/vc_section]<\/p>\n<\/div>