{"id":515360,"date":"2024-04-18T17:01:03","date_gmt":"2024-04-19T00:01:03","guid":{"rendered":"https:\/\/www.genesys.com\/blog\/post\/harnessing-the-power-of-ai-with-a-move-to-the-cloud"},"modified":"2024-04-18T17:03:54","modified_gmt":"2024-04-19T00:03:54","slug":"harnessing-the-power-of-ai-with-a-move-to-the-cloud","status":"publish","type":"blog","link":"https:\/\/www.genesys.com\/en-sg\/blog\/post\/harnessing-the-power-of-ai-with-a-move-to-the-cloud","title":{"rendered":"Harnessing the Power of AI with a Move to the Cloud"},"content":{"rendered":"<div class=\"wpb-content-wrapper\"><p>[vc_section full_width=&#8221;stretch_row&#8221;][vc_row][vc_column][vc_column_text]<span style=\"font-weight: 400;\">It was a startling outcome back in 2011 when<\/span> <a href=\"https:\/\/www.techrepublic.com\/article\/ibm-watson-the-inside-story-of-how-the-jeopardy-winning-supercomputer-was-born-and-what-it-wants-to-do-next\/#:~:text=Three%20nights%2C%20two%20people%2C%20one,on%20the%20general%20public's%20consciousness\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">IBM Watson<\/span><\/a><span style=\"font-weight: 400;\"> trounced two Jeopardy champions in a highly anticipated match-up. It took IBM years of preparation and loading a roomful of servers with 200 million documents to get Watson in fighting shape.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Audiences were in awe of its cognitive power and speed. Watson showed us a new level of artificial intelligence (AI). Yet, most of us never imagined how much farther AI could take us or the massive growth of data created by AI.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The future has arrived. Businesses will soon be operating in a world of hundreds of yottabytes. For context, according to <a href=\"https:\/\/www.backblaze.com\/blog\/what-is-a-yottabyte\/\" target=\"_blank\" rel=\"noopener\">Backblaze<\/a>, a yottabyte of storage would require a million data centres. (Watson, in its winning debut, used 1 TB of data.)<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The scale is a fundamental challenge for businesses. They need to manage, store and secure all that data. It\u2019s a necessary element in driving differentiation. And it allows them to make every byte available to every authorised user \u2014 at any time.<\/span><\/p>\n<h2>Why Your Data Is Gold<\/h2>\n<p><span style=\"font-weight: 400;\">Data is often likened to gold for businesses. In our digital age, it has massive value. It\u2019s the fuel for AI and it\u2019s how AI learns.<\/span><span style=\"font-weight: 400;\">\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">From your data, AI <a href=\"https:\/\/www.genesys.com\/en-sg\/blog\/post\/connect-the-dots-in-your-data-with-customer-journey-analytics\" target=\"_blank\" rel=\"noopener\">can identify patterns, make predictions, and generate insights<\/a> that inform and drive decisions and innovation. The more data AI has access to, the better it can serve businesses.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">However, data isn\u2019t necessarily useful in its raw form. It needs to be collected and normalised to get those golden insights.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">And with data sources widely dispersed across multiple platforms and often unstructured, there\u2019s little opportunity to see what\u2019s going on with your customers at the experience level. And it\u2019s nearly impossible to understand the <a href=\"https:\/\/www.genesys.com\/en-sg\/blog\/post\/5-ways-a-better-employee-experience-boosts-cx\" target=\"_blank\" rel=\"noopener\">relationship between the employee experience and customer experience (CX).<\/a>\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Accessing massive volumes of data from multiple sources also complicates its management and governance, including privacy, <a href=\"https:\/\/www.genesys.com\/en-sg?page_id=369160\" target=\"_blank\" rel=\"noopener\">security<\/a> and ownership. Successful companies treat data with care and urgency. It\u2019s your asset; if it\u2019s not being used properly, how many opportunities are you losing?<\/span><\/p>\n<h2><strong>The Urgency of Moving to the Cloud<\/strong><\/h2>\n<p><span style=\"font-weight: 400;\">Even companies that don\u2019t operate in the cloud understand the need and that adoption of the cloud is all but unavoidable in the long run. The cloud offers clear advantages:<\/span><\/p>\n<ul>\n<li><span style=\"font-weight: 400;\"><strong>Flexibility and scalability<\/strong> \u2013 You don\u2019t need to change hardware or software to adapt to dynamic markets. It enables you to grow as needed.<\/span><\/li>\n<li><span style=\"font-weight: 400;\"><strong>Ability to innovate<\/strong> \u2013 It\u2019s much faster to develop and launch new features. You also gain access to modern tools with common user-friendly interfaces.<\/span><\/li>\n<li><span style=\"font-weight: 400;\"><strong>Cost savings<\/strong> \u2013 With less capital investment on a pay-as-you-go subscription, you\u2019re able to grow at your preferred timeline. And because vendors manage systems, fewer of your highly skilled staff are needed for maintenance.<\/span><\/li>\n<li><span style=\"font-weight: 400;\"><strong>Risk reduction<\/strong> \u2013 IT manages more centralised operations across multiple channels.<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">It&#8217;s also important to remember that operating in the cloud means you can use the <a href=\"https:\/\/www.genesys.com\/webinars\/unleashing-the-power-and-possibility-of-ai?ost_tool=blog&#038;ost_campaign=ft-blog\" target=\"_blank\" rel=\"noopener\">power of AI<\/a> to access and use data. That&#8217;s a differentiator in business.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">When that data resides on a single cloud platform, you\u2019ll have countless more opportunities to support all areas of your business and create positive customer experiences.<\/span><span style=\"font-weight: 400;\">\u00a0<\/span><\/p>\n<h2><strong>Consolidate Vendors and Start Innovating<\/strong><\/h2>\n<p><span style=\"font-weight: 400;\">In on-premises environments, multiple vendors and their standalone solutions created increasingly complex environments, often called \u201cspaghetti\u201d or cobbled together \u201cFrankensteins.\u201d Even in the cloud, if you have your customer data in different places, it\u2019s difficult for AI to make use of that data.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">With an all-in-one platform, data is easily shared across an organisation. It\u2019s a single solution that eliminates the need for patchwork systems and multiple vendors. And you can easily integrate applications to quickly spin up an instance or do a proof of concept.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">For<\/span> <a href=\"https:\/\/www.genesys.com\/en-sg\/customer-stories\/northumbrian-water\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Northumbrian Water Limited (NWL)<\/span><\/a><span style=\"font-weight: 400;\">, which serves 4.4 million customers in northeast England, a desire to transform its customer experience led to its cloud migration.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Its service requests were mostly over the phone, but NWL had no way to handle spiking call volumes and no way to deflect calls through digital channels with its disparate on-premises systems. It was time- and resource-intensive, leaving little room for innovation.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Consolidating on the all-in-one <a href=\"https:\/\/www.genesys.com\/en-sg\/genesys-cloud\" target=\"_blank\" rel=\"noopener\">Genesys Cloud\u2122<\/a><\/span><span style=\"font-weight: 400;\">\u00a0platform enabled NWL to interact with customers on digital channels. It also removed significant risk and expense.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The entire cloud platform was live within six months \u2014 the same amount of time it used to take NWL to integrate a single chat solution with its previous infrastructure. Within two weeks, NWL saw an 89% fall in its phone transfer rate and a six-point rise in customer satisfaction.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">A single platform also reduces risks associated with security, privacy and liability. Although businesses practice due diligence for the individual security features of any AI-powered applications, cloud consolidation means they typically only need to monitor compliance and security for one provider.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">That\u2019s because the future of moving to a cloud platform is already accepted for the most part, leaving most questions about the infrastructure. Genesys Cloud runs natively on Amazon Web Services (AWS), which means you get the benefits of <a href=\"https:\/\/www.genesys.com\/en-sg\/partners\/global-strategic-alliances\/aws\" target=\"_blank\" rel=\"noopener\">AWS<\/a> security compliance. Its infrastructure ties together governance focused and audit-friendly service features with applicable compliance or audit standards.<\/span><\/p>\n<h2><strong>Shape Customer Journeys with Data-Driven Experience Orchestration<\/strong><\/h2>\n<p><span style=\"font-weight: 400;\">An AI-powered cloud platform allows you to not only collect data but turn it into valuable insights. Using that real-time data to coordinate every step of every customer experience is the essence of experience orchestration.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Together, AI and experience orchestration give businesses a holistic view of customers and insight into customer engagement. By leveraging the power of data, analytics and automation, businesses can deliver the right information, at the right time, to the right customer, across all touchpoints.<\/span><span style=\"font-weight: 400;\">\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">AI-Powered Experience Orchestration allows enterprises to identify key behaviour patterns, create smart triggers for automated actions and collect data to deliver the personalised experiences customers expect.<\/span><span style=\"font-weight: 400;\">\u00a0<\/span><\/p>\n<h2><strong>Aligning Employee and Customer Experiences<\/strong><\/h2>\n<p><span style=\"font-weight: 400;\">When transitioning to the cloud, the needs of employees can end up second in line behind customers. That\u2019s because workforce engagement management (WEM) is seen as completely separate from the bigger picture. But this approach only prolongs the silos that a single platform can eliminate.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">If you\u2019re moving to the cloud, the best way to optimise customer and employee experiences \u2013 and ensure they\u2019re in sync \u2013 is to keep your data in one place.<\/span><\/p>\n<p><a href=\"https:\/\/www.genesys.com\/en-sg\/customer-stories\/aeromexico?ost_tool=blog&#038;ost_campaign=cp0005332_tofu_customer_spotlight_cl-lphttps:\/\/www.genesys.com\/customer-stories\/aeromexico\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Aeromexico<\/span><\/a><span style=\"font-weight: 400;\"> understood that access to data on a single platform was paramount. As Mexico\u2019s flagship carrier, Aeromexico is always looking for ways to enhance customer service. That includes offering consistent and personalised experiences.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">But the inflexibility of a legacy on-premises system in its contact centre was hindering innovation to not only provide a great customer experience but also improve employee engagement. Relying on an externally hosted server in a vendor facility, the company lacked real-time access to data. This limited its ability to effectively manage call flow and staff schedules, as well as make quick, data-driven adjustments.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">By making employee experience a priority, intelligent contact centre staffing enabled Aeromexico to make quick adjustments, such as being able to pivot when weather impacts schedules. In fact, using WEM for scheduling and forecasting has given Aeromexico a time savings of around 66% with complete visibility into all customer interactions. The company didn\u2019t have to choose between siloed options.<\/span><\/p>\n<h2><strong>Discovering Data Gold with an All-in-One Cloud Platform<\/strong><\/h2>\n<p><span style=\"font-weight: 400;\">The key to success for most businesses is customer-centricity. To build this into a customer experience strategy, every on-premises business will need to transition its operations to the cloud. With the latest advances in AI capabilities, delays are costly while the rewards are significant, as Aeromexico discovered.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">We\u2019re way beyond the early days of IBM Watson, as the pace of AI-powered tools and technology accelerates. The innovations available now enable you to surface valuable insights from your data and capitalise on new ways of working.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">But if that data is disparate and in different tools and different systems, it\u2019s going to add unnecessary work for your teams and diminish the results. Starting with a common data structure on a single platform means that all areas of your business can benefit from the new data gold.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">At Genesys, we take a methodical approach to helping customers move to the cloud. Find out more about our proven processes and how our customers are thriving with the &#8220;<a href=\"https:\/\/www.genesys.com\/en-sg\/resources\/genesys-prescriptive-migration-simplfies-migration-to-the-cloud?ost_tool=blog&#038;ost_campaign=ft-blog\" target=\"_blank\" rel=\"noopener\">Genesys prescriptive migration<\/a>&#8221; ebook.<\/span>[\/vc_column_text][\/vc_column][\/vc_row][\/vc_section]<\/p>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>[vc_section full_width=&#8221;stretch_row&#8221;][vc_row][vc_column][vc_column_text]It was a startling outcome back in 2011 when IBM Watson trounced two Jeopardy champions in a highly anticipated match-up. It took IBM years of preparation and loading a roomful of servers with 200 million documents to get Watson in fighting shape.\u00a0 Audiences were in awe of its cognitive power and speed. Watson showed [&hellip;]<\/p>\n","protected":false},"author":1057,"featured_media":515039,"template":"","tax_priority":[54],"tax_blogtype":[17756],"tax_blogcategory":[15928,13117],"tax_contenttheme":[14902,14904],"tax_bundle":[],"tax_contenttheme2":[],"tax_capability_sitewide":[16201,18170],"tax_products_programs":[16457],"tax_buying_job":[16633,16651],"tax_buyer_persona":[16887,16919],"tax_sector":[],"tax_segment":[17079,17104,17125],"class_list":["post-515360","blog","type-blog","status-publish","has-post-thumbnail","hentry","tax_priority-54","tax_blogtype-genesys-en-sg","tax_blogcategory-ai-and-machine-learning-en-sg","tax_blogcategory-cloud-en-sg","tax_contenttheme-improve-customer-experience-en-sg","tax_contenttheme-level-up-your-technology-en-sg","tax_capability_sitewide-ai-and-automation-en-sg","tax_capability_sitewide-cloud-migration-en-sg","tax_products_programs-cx-evolution-en-sg","tax_buying_job-job-1-problem-identification-en-sg","tax_buying_job-job-2-solution-exploration-en-sg","tax_buyer_persona-business-en-sg","tax_buyer_persona-technical-en-sg","tax_segment-enterprise-en-sg","tax_segment-midsized-en-sg","tax_segment-smb-en-sg","tax_content_type-blog-en-sg"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.genesys.com\/en-sg\/wp-json\/wp\/v2\/blog\/515360","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.genesys.com\/en-sg\/wp-json\/wp\/v2\/blog"}],"about":[{"href":"https:\/\/www.genesys.com\/en-sg\/wp-json\/wp\/v2\/types\/blog"}],"author":[{"embeddable":true,"href":"https:\/\/www.genesys.com\/en-sg\/wp-json\/wp\/v2\/users\/1057"}],"version-history":[{"count":3,"href":"https:\/\/www.genesys.com\/en-sg\/wp-json\/wp\/v2\/blog\/515360\/revisions"}],"predecessor-version":[{"id":515364,"href":"https:\/\/www.genesys.com\/en-sg\/wp-json\/wp\/v2\/blog\/515360\/revisions\/515364"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.genesys.com\/en-sg\/wp-json\/wp\/v2\/media\/515039"}],"wp:attachment":[{"href":"https:\/\/www.genesys.com\/en-sg\/wp-json\/wp\/v2\/media?parent=515360"}],"wp:term":[{"taxonomy":"tax_priority","embeddable":true,"href":"https:\/\/www.genesys.com\/en-sg\/wp-json\/wp\/v2\/tax_priority?post=515360"},{"taxonomy":"tax_blogtype","embeddable":true,"href":"https:\/\/www.genesys.com\/en-sg\/wp-json\/wp\/v2\/tax_blogtype?post=515360"},{"taxonomy":"tax_blogcategory","embeddable":true,"href":"https:\/\/www.genesys.com\/en-sg\/wp-json\/wp\/v2\/tax_blogcategory?post=515360"},{"taxonomy":"tax_contenttheme","embeddable":true,"href":"https:\/\/www.genesys.com\/en-sg\/wp-json\/wp\/v2\/tax_contenttheme?post=515360"},{"taxonomy":"tax_bundle","embeddable":true,"href":"https:\/\/www.genesys.com\/en-sg\/wp-json\/wp\/v2\/tax_bundle?post=515360"},{"taxonomy":"tax_contenttheme2","embeddable":true,"href":"https:\/\/www.genesys.com\/en-sg\/wp-json\/wp\/v2\/tax_contenttheme2?post=515360"},{"taxonomy":"tax_capability_sitewide","embeddable":true,"href":"https:\/\/www.genesys.com\/en-sg\/wp-json\/wp\/v2\/tax_capability_sitewide?post=515360"},{"taxonomy":"tax_products_programs","embeddable":true,"href":"https:\/\/www.genesys.com\/en-sg\/wp-json\/wp\/v2\/tax_products_programs?post=515360"},{"taxonomy":"tax_buying_job","embeddable":true,"href":"https:\/\/www.genesys.com\/en-sg\/wp-json\/wp\/v2\/tax_buying_job?post=515360"},{"taxonomy":"tax_buyer_persona","embeddable":true,"href":"https:\/\/www.genesys.com\/en-sg\/wp-json\/wp\/v2\/tax_buyer_persona?post=515360"},{"taxonomy":"tax_sector","embeddable":true,"href":"https:\/\/www.genesys.com\/en-sg\/wp-json\/wp\/v2\/tax_sector?post=515360"},{"taxonomy":"tax_segment","embeddable":true,"href":"https:\/\/www.genesys.com\/en-sg\/wp-json\/wp\/v2\/tax_segment?post=515360"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}