{"id":429723,"date":"2022-04-12T20:57:12","date_gmt":"2022-04-13T03:57:12","guid":{"rendered":"https:\/\/www.genesys.com\/blog\/post\/cloud-transformation-best-practices-for-the-financial-services-industry"},"modified":"2022-04-26T21:34:40","modified_gmt":"2022-04-27T04:34:40","slug":"cloud-transformation-best-practices-for-the-financial-services-industry","status":"publish","type":"blog","link":"https:\/\/www.genesys.com\/en-sg\/blog\/post\/cloud-transformation-best-practices-for-the-financial-services-industry","title":{"rendered":"Cloud Transformation: Best Practices for the Financial Services Industry"},"content":{"rendered":"<div class=\"wpb-content-wrapper\"><p>[vc_row][vc_column][vc_column_text]<\/p>\n<p>&nbsp;<\/p>\n<p><span data-contrast=\"auto\">There\u2019s a common misconception of why companies stall when moving to the cloud. Many questions like \u201cWhat?\u201d or \u201cWhy?\u201d hinder the move. However, the unanswered question of \u201cHow?\u201d is often what paralyses an organisation and, ultimately, delays its cloud transformation. The financial services industry is no stranger to this unknown. <\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">As more financial services organisations set out to move their customer experience (CX) to the cloud, questions of where to start and next steps often get in the way. For many, the task might seem so monumental and complex they completely forgo the cloud transformation. Because of strict government regulations and cyberattack concerns \u2014 as well as operating outdated systems \u2014 <\/span><a href=\"https:\/\/www.paymentsjournal.com\/are-banks-tiptoeing-to-the-cloud-or-tripped-up-by-technical-bottlenecks\/\" target=\"_blank\" rel=\"noopener\"><span data-contrast=\"none\">financial services execs remain unsure of how to begin on the cloud transformation<\/span><\/a><span data-contrast=\"auto\"> path. Together, these factors often lead to a delay in cloud adoption \u2014 and the value it provides.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">There are many best practices to help the financial services industry not only take a confident <\/span><a href=\"https:\/\/www.genesys.com\/blog\/post\/financial-services-cx-insights-cloud-transformation-starts-with-a-vision\" target=\"_blank\" rel=\"noopener\"><span data-contrast=\"none\">first step into a cloud transformation<\/span><\/a><span data-contrast=\"auto\">, but also maintain that momentum throughout the duration of the project to ensure the integrity of their critical operations and data.\u00a0<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">Let\u2019s take a look at three key prerequisites for a financial services industry cloud transformation: migration effort, transformation responsibility designation and the \u201cDefinition of Done.\u201d\u00a0<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<ol>\n<li><b><span data-contrast=\"none\">Migration Effort<\/span><\/b><span data-contrast=\"none\">\u202f<\/span><\/li>\n<\/ol>\n<p><span data-contrast=\"none\">\u202f<\/span><span data-contrast=\"none\">The effort required to migrate workloads generally falls into three phases for each workload:\u00a0<\/span><span data-ccp-props=\"{&quot;134233117&quot;:true,&quot;134233118&quot;:true,&quot;201341983&quot;:0,&quot;335559740&quot;:240}\">\u00a0<\/span><\/p>\n<ul>\n<li><span data-contrast=\"none\">Assess workloads\u00a0<\/span><\/li>\n<li><span data-contrast=\"none\">Develop\u202fworkloads\u00a0<\/span><\/li>\n<li><span data-contrast=\"none\">Release workloads\u00a0<\/span><span data-ccp-props=\"{&quot;134233117&quot;:true,&quot;134233118&quot;:true,&quot;201341983&quot;:0,&quot;335559740&quot;:240}\">\u00a0<\/span><\/li>\n<\/ul>\n<p><span data-contrast=\"none\">Organisations can maximise the return from each phase \u2014 from workload to production.\u202fKeep in mind: Staff experience and workload complexity significantly affect timelines and migration velocity.\u202fThe following provides an overview of the phases of this process:<\/span><span data-ccp-props=\"{&quot;134233117&quot;:true,&quot;134233118&quot;:true,&quot;201341983&quot;:0,&quot;335559740&quot;:240}\">\u00a0<\/span><span data-contrast=\"none\">\u202f<\/span><span data-ccp-props=\"{&quot;134233117&quot;:true,&quot;134233118&quot;:true,&quot;201341983&quot;:0,&quot;335559740&quot;:240}\">\u00a0<\/span><\/p>\n<p><b><span data-contrast=\"none\">Assess Workloads:<\/span><\/b><span data-contrast=\"none\"> Evaluate cost, modernisation and deployment tooling. This process focuses on validating or challenging the assumptions made during earlier discovery and assessments by looking more closely at rationalisation options. This is also when user patterns and dependencies are studied more closely to ensure workloads will achieve technical success after a move to cloud.<\/span> <span data-contrast=\"none\">\u202f<\/span><span data-ccp-props=\"{&quot;134233117&quot;:true,&quot;134233118&quot;:true,&quot;201341983&quot;:0,&quot;335559740&quot;:240}\">\u00a0<\/span><\/p>\n<p><b><span data-contrast=\"none\">Deploy Applications and Workloads: <\/span><\/b><span data-contrast=\"none\">After applications and workloads are assessed, existing functionality is replicated (or improved) in the cloud. This could involve a\u202flift-and-shift\u202for\u202fre-hosting\u202fto the cloud. But more commonly, financial services companies will modernise many of the assets that support these workloads to capitalise on the benefits of the cloud. Be cognisant of timing when migrating applications or workloads to the cloud. For example, it might take an experienced migration team two weeks to migrate two to five workloads of low to medium complexity to the cloud. More complex workloads\u202fwill take longer. <\/span><span data-ccp-props=\"{&quot;134233117&quot;:true,&quot;134233118&quot;:true,&quot;201341983&quot;:0,&quot;335559740&quot;:240}\">\u00a0<\/span><span data-contrast=\"auto\">\u202f<\/span><span data-ccp-props=\"{&quot;134233117&quot;:true,&quot;134233118&quot;:true,&quot;201341983&quot;:0,&quot;335559740&quot;:240}\">\u00a0<\/span><\/p>\n<p><b><span data-contrast=\"none\">Release Workloads<\/span><\/b><span data-contrast=\"none\">: Once functionality is replicated to the cloud, workloads can be tested, optimised, documented and released for ongoing operations. It\u2019s critical during this process to review the migrated workloads and hand them off to governance, operations management and security teams for ongoing support of the workloads.\u202f<\/span><span data-ccp-props=\"{&quot;134233117&quot;:true,&quot;134233118&quot;:true,&quot;201341983&quot;:0,&quot;335559740&quot;:240}\">\u00a0<\/span><span data-ccp-props=\"{&quot;134233117&quot;:true,&quot;134233118&quot;:true,&quot;201341983&quot;:0,&quot;335559740&quot;:240}\">\u00a0<\/span><\/p>\n<ol start=\"2\">\n<li><b><span data-contrast=\"none\">Responsibilities During the Cloud Transformation<\/span><\/b><\/li>\n<\/ol>\n<p><span data-contrast=\"none\">Roles and responsibilities are crucial to a successful cloud transformation, especially in the financial services industry. When considering these roles, you should not only determine the scope of responsibility for the roles but also the people or group of people within your banking hierarchy whose responsibilities implicate their ability to effectively handle the role.<\/span><span data-ccp-props=\"{&quot;134233117&quot;:true,&quot;134233118&quot;:true,&quot;201341983&quot;:0,&quot;335559740&quot;:240}\">\u00a0<\/span><\/p>\n<p><span data-ccp-props=\"{&quot;134233117&quot;:true,&quot;134233118&quot;:true,&quot;201341983&quot;:0,&quot;335559740&quot;:240}\">\u00a0<\/span><span data-contrast=\"none\">Key roles include the following:<\/span><span data-ccp-props=\"{&quot;134233117&quot;:true,&quot;134233118&quot;:true,&quot;201341983&quot;:0,&quot;335559740&quot;:240}\">\u00a0<\/span><\/p>\n<ul>\n<li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"6\" aria-setsize=\"-1\" data-aria-posinset=\"1\" data-aria-level=\"1\"><span data-contrast=\"auto\">Business sponsors\u00a0<\/span><span data-ccp-props=\"{&quot;134233117&quot;:true,&quot;134233118&quot;:true,&quot;201341983&quot;:0,&quot;335559740&quot;:240}\">\u00a0<\/span><\/li>\n<li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"6\" aria-setsize=\"-1\" data-aria-posinset=\"1\" data-aria-level=\"1\"><span data-contrast=\"auto\">Project manager<\/span><span data-ccp-props=\"{&quot;134233117&quot;:true,&quot;134233118&quot;:true,&quot;201341983&quot;:0,&quot;335559740&quot;:240}\">\u00a0<\/span><\/li>\n<li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"6\" aria-setsize=\"-1\" data-aria-posinset=\"1\" data-aria-level=\"1\"><span data-contrast=\"auto\">Infrastructure expert<\/span><span data-ccp-props=\"{&quot;134233117&quot;:true,&quot;134233118&quot;:true,&quot;201341983&quot;:0,&quot;335559740&quot;:240}\">\u00a0<\/span><\/li>\n<li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"6\" aria-setsize=\"-1\" data-aria-posinset=\"1\" data-aria-level=\"1\"><span data-contrast=\"auto\">Genesys Cloud administrator<\/span><span data-ccp-props=\"{&quot;134233117&quot;:true,&quot;134233118&quot;:true,&quot;201341983&quot;:0,&quot;335559740&quot;:240}\">\u00a0<\/span><\/li>\n<li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"6\" aria-setsize=\"-1\" data-aria-posinset=\"1\" data-aria-level=\"1\"><span data-contrast=\"auto\">Contact centre administrator<\/span><span data-ccp-props=\"{&quot;134233117&quot;:true,&quot;134233118&quot;:true,&quot;201341983&quot;:0,&quot;335559740&quot;:240}\">\u00a0<\/span><\/li>\n<li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"6\" aria-setsize=\"-1\" data-aria-posinset=\"1\" data-aria-level=\"1\"><span data-contrast=\"auto\">Data analysts<\/span><span data-ccp-props=\"{&quot;134233117&quot;:true,&quot;134233118&quot;:true,&quot;201341983&quot;:0,&quot;335559740&quot;:240}\">\u00a0<\/span><\/li>\n<\/ul>\n<p><span data-contrast=\"auto\">Key responsibilities include the following:<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:240}\">\u00a0<\/span><\/p>\n<ul>\n<li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"9\" aria-setsize=\"-1\" data-aria-posinset=\"1\" data-aria-level=\"1\"><span data-contrast=\"auto\">Business outcomes (shared with Genesys)<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:240}\">\u00a0<\/span><\/li>\n<li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"9\" aria-setsize=\"-1\" data-aria-posinset=\"2\" data-aria-level=\"1\"><span data-contrast=\"auto\">Deployment and adoption (shared with Genesys)\u00a0<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:240}\">\u00a0<\/span><\/li>\n<li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"9\" aria-setsize=\"-1\" data-aria-posinset=\"3\" data-aria-level=\"1\"><span data-contrast=\"auto\">Network connectivity and security<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:240}\">\u00a0<\/span><\/li>\n<li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"9\" aria-setsize=\"-1\" data-aria-posinset=\"3\" data-aria-level=\"1\"><span data-contrast=\"auto\">Voice and data carriers<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:240}\">\u00a0<\/span><\/li>\n<li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"9\" aria-setsize=\"-1\" data-aria-posinset=\"3\" data-aria-level=\"1\"><span data-contrast=\"auto\">Genesys administration<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:240}\">\u00a0<\/span><\/li>\n<li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"9\" aria-setsize=\"-1\" data-aria-posinset=\"3\" data-aria-level=\"1\"><span data-contrast=\"auto\">Data migration<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:240}\">\u00a0<\/span><\/li>\n<\/ul>\n<ol start=\"3\">\n<li><b><span data-contrast=\"none\">Definition of\u202f Done<\/span><\/b><span data-contrast=\"none\">\u202f<\/span><\/li>\n<\/ol>\n<p><span data-contrast=\"none\">In the cloud, scalable environments can skew the \u201c<\/span><span data-contrast=\"none\">Definition of done<\/span><span data-contrast=\"none\">,\u201d which is an Agile term for the <\/span><span data-contrast=\"auto\">set of conditions that must be met before an assignment or project is considered complete. Because of <\/span><span data-contrast=\"auto\">physical dependencies on testing and go live, <\/span><span data-contrast=\"none\">legacy on-premises technology projects have clear start and end points. But these physical dependencies are removed in a cloud environment. This allows partial testing and go lives throughout the project. It\u2019s important to define transformation prerequisites from starting points to end points \u2014 and keep that separate from adoption to new cloud functionality. Prerequisites are completed when the following are true:\u202f<\/span><span data-ccp-props=\"{&quot;134233117&quot;:true,&quot;134233118&quot;:true,&quot;201341983&quot;:0,&quot;335559740&quot;:240}\">\u00a0<\/span><\/p>\n<p><b><span data-contrast=\"none\">Business Readiness:<\/span><\/b><span data-contrast=\"none\">\u202fThe cloud strategy team has defined and prioritised a high-level migration backlog\u202frepresenting the\u202fsolutions\u202fyour financial services organisation is migrating in the next two or three releases. The cloud\u202fstrategy and cloud adoption teams have agreed to an initial approach for managing change.\u202f<\/span><span data-ccp-props=\"{&quot;134233117&quot;:true,&quot;134233118&quot;:true,&quot;201341983&quot;:0,&quot;335559740&quot;:240}\">\u00a0<\/span><\/p>\n<p><b><span data-contrast=\"none\">Culture Readiness:<\/span><\/b><span data-contrast=\"none\"> The cloud adoption team, cloud strategy\u202fteam and\u202fbusiness\u202fusers have agreed on the roles, responsibilities and expectations of workloads you\u2019re migrating in the next two or three\u202freleases.\u202f<\/span><span data-ccp-props=\"{&quot;134233117&quot;:true,&quot;134233118&quot;:true,&quot;201341983&quot;:0,&quot;335559740&quot;:240}\">\u00a0<\/span><\/p>\n<p><b><span data-contrast=\"none\">Technical Readiness:<\/span><\/b><span data-contrast=\"none\">\u202fThe cloud environment\u202fthat will receive the migrated\u202fsolutions has appropriate feeds and permissions for the next round of workloads.\u202f<\/span><span data-ccp-props=\"{&quot;134233117&quot;:true,&quot;134233118&quot;:true,&quot;201341983&quot;:0,&quot;335559740&quot;:240}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"none\">Caution<\/span><b><span data-contrast=\"none\">:<\/span><\/b><span data-contrast=\"none\"> Preparation is key to the success of a cloud transformation. However, too much preparation can lead to\u202fanalysis paralysis \u2014\u202fspending too much time planning can seriously delay a migration effort. The processes and prerequisites\u202fdefined in this section are meant to help you make decisions; don\u2019t let them block you from making\u202fmeaningful progress.\u202f<\/span><\/p>\n<p><span data-contrast=\"none\">Choose a relatively simple workload for your initial cloud migration. Use the processes discussed in this section as you\u202fplan and implement this first\u202fmigration. The effort will quickly demonstrate cloud principles to\u202fyour team and familiarise them with how the cloud works. As your team gains experience, integrate these\u202flearnings as you take on larger and more complex migrations.\u202f<\/span><span data-ccp-props=\"{&quot;134233117&quot;:true,&quot;134233118&quot;:true,&quot;201341983&quot;:0,&quot;335559685&quot;:720,&quot;335559740&quot;:240}\">\u00a0<\/span><\/p>\n<p><b><span data-contrast=\"none\">Accountability During Prerequisites:<\/span><\/b><span data-contrast=\"none\">\u202fBefore you begin any migration, prepare your target environment for the coming changes.\u202fIn this case,\u202f\u201cenvironment\u201d\u202frefers to the technical foundation in the cloud. It also means the business\u202fenvironment and mindset driving the migration.\u00a0<\/span><span data-ccp-props=\"{&quot;134233117&quot;:true,&quot;134233118&quot;:true,&quot;201341983&quot;:0,&quot;335559740&quot;:240}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"none\">Many top financial services companies have indicated their highest priorities are about simplifying the tech stack, maintaining a flexible cloud environment, emphasising security, and protecting or leveraging assets to achieve maximum value. For these organisations, a holistic \u2014 and successful \u2014 cloud transformation hinges on keeping these objectives in mind throughout the entire process. <\/span><span data-ccp-props=\"{&quot;134233117&quot;:true,&quot;134233118&quot;:true,&quot;201341983&quot;:0,&quot;335559740&quot;:240}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"none\">The environment also must encompass the culture of the teams\u202fthat are executing the changes as well as those receiving the output. Lack of preparation for these changes is the most common\u202freason for failures in a cloud transformation project.\u202f<\/span><span data-contrast=\"auto\">After your financial services organisation has determined its motivations and expected outcomes \u2014 and taken the necessary steps to prepare \u2014 you\u2019re ready to begin the cloud transformation process. Then you can start maximising the value you\u2019ll inevitably gain.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<p><em><strong>Trevor Reese, Strategic Sales Intern, Financial Services team at Genesys, assisted with this article.<\/strong><\/em><\/p>\n<p>[\/vc_column_text][\/vc_column][\/vc_row][vc_row][vc_column]<a class=\"component card w-100 bgc-light-blue vertical text-start nomedia   \" href=\"https:\/\/www.genesys.com\/en-sg\/solutions\/financial-services\" target=\"\" rel=\"\" ><div class=\"card-body\"><h4>Ready to begin the cloud transformation process?<\/h4>\n<p>See how we make it possible to understand customer needs and intentions. Pivot your messaging or channel to better suit customer needs. Deliver secure, simplified experiences that will make your customers love your bank.<\/p>\n<\/div><div class=\"card-footer text-end\"><div class=\"btn-container \"><div class=\"small mt-0 chevron arrow arrow-primary \" href=\"#\" target=\"\" rel=\"\">Learn more about Genesys Financial Services<\/div><\/div><\/div><\/a>[vc_row_inner][vc_column_inner][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row]<\/p>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>[vc_row][vc_column][vc_column_text] &nbsp; There\u2019s a common misconception of why companies stall when moving to the cloud. Many questions like \u201cWhat?\u201d or \u201cWhy?\u201d hinder the move. However, the unanswered question of \u201cHow?\u201d is often what paralyses an organisation and, ultimately, delays its cloud transformation. The financial services industry is no stranger to this unknown. \u00a0 As more [&hellip;]<\/p>\n","protected":false},"author":905,"featured_media":429727,"template":"","tax_priority":[],"tax_blogtype":[17756],"tax_blogcategory":[13117,17624],"tax_contenttheme":[],"tax_bundle":[],"tax_contenttheme2":[],"tax_capability_sitewide":[],"tax_products_programs":[],"tax_buying_job":[],"tax_buyer_persona":[],"tax_sector":[],"tax_segment":[],"class_list":["post-429723","blog","type-blog","status-publish","has-post-thumbnail","hentry","tax_blogtype-genesys-en-sg","tax_blogcategory-cloud-en-sg","tax_blogcategory-industries-en-sg"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.genesys.com\/en-sg\/wp-json\/wp\/v2\/blog\/429723","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.genesys.com\/en-sg\/wp-json\/wp\/v2\/blog"}],"about":[{"href":"https:\/\/www.genesys.com\/en-sg\/wp-json\/wp\/v2\/types\/blog"}],"author":[{"embeddable":true,"href":"https:\/\/www.genesys.com\/en-sg\/wp-json\/wp\/v2\/users\/905"}],"version-history":[{"count":4,"href":"https:\/\/www.genesys.com\/en-sg\/wp-json\/wp\/v2\/blog\/429723\/revisions"}],"predecessor-version":[{"id":429731,"href":"https:\/\/www.genesys.com\/en-sg\/wp-json\/wp\/v2\/blog\/429723\/revisions\/429731"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.genesys.com\/en-sg\/wp-json\/wp\/v2\/media\/429727"}],"wp:attachment":[{"href":"https:\/\/www.genesys.com\/en-sg\/wp-json\/wp\/v2\/media?parent=429723"}],"wp:term":[{"taxonomy":"tax_priority","embeddable":true,"href":"https:\/\/www.genesys.com\/en-sg\/wp-json\/wp\/v2\/tax_priority?post=429723"},{"taxonomy":"tax_blogtype","embeddable":true,"href":"https:\/\/www.genesys.com\/en-sg\/wp-json\/wp\/v2\/tax_blogtype?post=429723"},{"taxonomy":"tax_blogcategory","embeddable":true,"href":"https:\/\/www.genesys.com\/en-sg\/wp-json\/wp\/v2\/tax_blogcategory?post=429723"},{"taxonomy":"tax_contenttheme","embeddable":true,"href":"https:\/\/www.genesys.com\/en-sg\/wp-json\/wp\/v2\/tax_contenttheme?post=429723"},{"taxonomy":"tax_bundle","embeddable":true,"href":"https:\/\/www.genesys.com\/en-sg\/wp-json\/wp\/v2\/tax_bundle?post=429723"},{"taxonomy":"tax_contenttheme2","embeddable":true,"href":"https:\/\/www.genesys.com\/en-sg\/wp-json\/wp\/v2\/tax_contenttheme2?post=429723"},{"taxonomy":"tax_capability_sitewide","embeddable":true,"href":"https:\/\/www.genesys.com\/en-sg\/wp-json\/wp\/v2\/tax_capability_sitewide?post=429723"},{"taxonomy":"tax_products_programs","embeddable":true,"href":"https:\/\/www.genesys.com\/en-sg\/wp-json\/wp\/v2\/tax_products_programs?post=429723"},{"taxonomy":"tax_buying_job","embeddable":true,"href":"https:\/\/www.genesys.com\/en-sg\/wp-json\/wp\/v2\/tax_buying_job?post=429723"},{"taxonomy":"tax_buyer_persona","embeddable":true,"href":"https:\/\/www.genesys.com\/en-sg\/wp-json\/wp\/v2\/tax_buyer_persona?post=429723"},{"taxonomy":"tax_sector","embeddable":true,"href":"https:\/\/www.genesys.com\/en-sg\/wp-json\/wp\/v2\/tax_sector?post=429723"},{"taxonomy":"tax_segment","embeddable":true,"href":"https:\/\/www.genesys.com\/en-sg\/wp-json\/wp\/v2\/tax_segment?post=429723"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}