{"id":334562,"date":"2020-08-24T23:10:11","date_gmt":"2020-08-25T06:10:11","guid":{"rendered":"https:\/\/www.genesys.com\/?post_type=blog&p=334562"},"modified":"2020-08-23T23:10:51","modified_gmt":"2020-08-24T06:10:51","slug":"the-myths-of-the-single-cloud","status":"publish","type":"blog","link":"https:\/\/www.genesys.com\/en-sg\/blog\/post\/the-myths-of-the-single-cloud","title":{"rendered":"The Myths of the Single Cloud"},"content":{"rendered":"

[vc_section full_width=”stretch_row”][vc_row][vc_column][vc_column_text]Contrary to what many people believe, single cloud really doesn\u2019t exist in our highly connected world anymore.<\/p>\n

There\u2019s an infamous Zen koan that asks, \u201cWhat is the sound of one hand clapping?\u201d Like one hand clapping, a single cloud application is enigmatic \u2014 but not useful. To get real work done, we need to connect cloud applications and information together. A well-designed cloud should make that easier.<\/p>\n

If you use more than one cloud-based service<\/a> (and who doesn\u2019t?), you\u2019re using multicloud. Maybe it would be better to think of it as \u201ccomplex cloud\u201d or an \u201cinterdependent cloud\u201d or a \u201creal-world cloud.\u201d But we\u2019ll work with what we have.<\/p>\n

Definition<\/strong><\/span><\/a>: Multicloud is the use of multiple cloud computing and storage services in a single heterogeneous architecture. This also refers to the distribution of cloud assets, software, applications, etc. across several cloud-hosting environments.<\/strong><\/em><\/p>\n

You trust Google with your personal email, photos and files. You trust Salesforce with your customer\u2019s personally identifiable information (PII) because it tells you who your customers are and how your sales processes are working. There\u2019s an entire world of enterprise cloud software, so trusting a cloud contact centre platform<\/a> built for security and resiliency should be easy. But for many businesses, it\u2019s not.<\/p>\n

Here are some common single-cloud myths that perpetuate the belief that cloud (multicloud) isn\u2019t safe.<\/p>\n

Myth #1: Connecting Multiple Systems Makes Cloud Brittle.<\/strong><\/p>\n

Brittle code and integrations stop working when a step in a process goes wrong. This was common with older systems with limited resources, but it still pops up when you don\u2019t design systems to recover or self-heal. Unfortunately, bad things happen – servers go down, processes get hung up, data routing is glitchy, cosmic rays flip bits. It\u2019s inevitable. Try as we might to prevent it, we can\u2019t predict or prevent everything. No matter where your software operates, things will go wrong.<\/p>\n

Knowing perverse behaviours can happen with any system leads to two things.<\/p>\n

    \n
  1. Better coding.<\/strong> When we expect things to fail, we\u2019re always looking for problems and designing to recover. How do you test for truly random problems? We use code to pseudo-randomly disturb processes to uncover problems as part of our development systems and test automation. We actually force features and resources to fail to avoid as many failures in live environments as possible. In production, our expectations don\u2019t change. We prepare for the inevitable. Which leads us to number two.<\/li>\n
  2. Like the Boy Scouts, always be prepared.<\/strong> When you expect things to fail, you have back-up plans in place. In fact, you have back-up plans for your back-up plans.<\/li>\n<\/ol>\n

    For example, when we make a call to get customer data from Salesforce, or FedEx or your legacy inventory system, we expect that it won\u2019t answer and we\u2019ve planned for that. If our call goes unanswered, we revert to recent data to fulfil the request while also making the call again.<\/p>\n

    In the end, good multicloud is anything but brittle. It\u2019s actually stronger and more resilient<\/a> than hosted systems that don\u2019t have the agility to respond and prepare for when things go wrong.<\/p>\n

    Myth #2: Multi-Tenant Cloud Gives Other Organisations Access to Your Data.<\/strong><\/p>\n

    Hard limits can be programmed into systems. One limit in our system is that any request that mixes data from multiple organisations is invalid. That creates a lot of work for us when two accounts want to merge, but it protects and separates data for each company<\/a> with hard rails.<\/p>\n

    For another organisation to access our data, we require a request from a valid user, at a valid organisation, with permissions to perform the action and access the data only for that organisation.<\/p>\n

    In modern cloud architecture, there are many small operations to complete for any response. We\u2019ve built a checkpoint into our processes that lie between every operation. At each of those points, we check and verify that the permissions are (still) valid. In the cloud, we\u2019re not limited in resources. We can check everything and log everything \u2013 even those checks. Operating under this premise allows us to ensure business continuity for our customers.<\/p>\n

    To prevent a kink in the security chain, every multi-tenet organisation needs to adopt a zero-trust approach to every intersection point. This means assuming that every request has an ill intent and is unreliable. It\u2019s not \u201ctrust but verify;\u201d instead it\u2019s \u201calways verify, always.\u201d<\/p>\n

    Ironically, doubting the validity and intent of every user, every organisation, and every system is what makes a good partner in the cloud. This is why we authenticate every request multiple times as we work on answering it. We also fully encrypt data both in transit and at rest. This relentless encryption is applied on top of the cloud storage, so even our cloud service vendors can\u2019t see your data.<\/p>\n

    Not only do we do this, we partner with organisations that also take similar zero-trust approaches. Because when you control access you limit exposure.<\/p>\n

    Responsibility and Opportunity <\/strong>
    \nSecurity is every organisation\u2019s responsibility. And when operating in the cloud, we assume every partnering organisation has been breached \u2014 and we protect our data and systems accordingly.<\/p>\n

    The cloud doesn\u2019t lead to security vulnerabilities. It creates opportunities such as layering data from different sources in comparison to increase confidence in acting on that data. Without using many clouds, you\u2019re actually inhibiting your business success \u2014 limiting the information available to accurately know, understand and proactively serve your customers.<\/p>\n

    Take the Genesys Cloud tour<\/a> to see what the most secure and resilient cloud contact centre platform can do for your business.[\/vc_column_text][\/vc_column][\/vc_row][\/vc_section]<\/p>\n<\/div>","protected":false},"excerpt":{"rendered":"

    [vc_section full_width=”stretch_row”][vc_row][vc_column][vc_column_text]Contrary to what many people believe, single cloud really doesn\u2019t exist in our highly connected world anymore. There\u2019s an infamous Zen koan that asks, \u201cWhat is the sound of one hand clapping?\u201d Like one hand clapping, a single cloud application is enigmatic \u2014 but not useful. To get real work done, we need to […]<\/p>\n","protected":false},"author":282,"featured_media":334566,"template":"","tax_priority":[],"tax_blogtype":[17756],"tax_blogcategory":[13117],"tax_contenttheme":[],"tax_bundle":[],"tax_contenttheme2":[],"tax_capability_sitewide":[],"tax_products_programs":[],"tax_buying_job":[],"tax_buyer_persona":[],"tax_sector":[],"tax_segment":[],"class_list":["post-334562","blog","type-blog","status-publish","has-post-thumbnail","hentry","tax_blogtype-genesys-en-sg","tax_blogcategory-cloud-en-sg"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.genesys.com\/en-sg\/wp-json\/wp\/v2\/blog\/334562","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.genesys.com\/en-sg\/wp-json\/wp\/v2\/blog"}],"about":[{"href":"https:\/\/www.genesys.com\/en-sg\/wp-json\/wp\/v2\/types\/blog"}],"author":[{"embeddable":true,"href":"https:\/\/www.genesys.com\/en-sg\/wp-json\/wp\/v2\/users\/282"}],"version-history":[{"count":6,"href":"https:\/\/www.genesys.com\/en-sg\/wp-json\/wp\/v2\/blog\/334562\/revisions"}],"predecessor-version":[{"id":543569,"href":"https:\/\/www.genesys.com\/en-sg\/wp-json\/wp\/v2\/blog\/334562\/revisions\/543569"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.genesys.com\/en-sg\/wp-json\/wp\/v2\/media\/334566"}],"wp:attachment":[{"href":"https:\/\/www.genesys.com\/en-sg\/wp-json\/wp\/v2\/media?parent=334562"}],"wp:term":[{"taxonomy":"tax_priority","embeddable":true,"href":"https:\/\/www.genesys.com\/en-sg\/wp-json\/wp\/v2\/tax_priority?post=334562"},{"taxonomy":"tax_blogtype","embeddable":true,"href":"https:\/\/www.genesys.com\/en-sg\/wp-json\/wp\/v2\/tax_blogtype?post=334562"},{"taxonomy":"tax_blogcategory","embeddable":true,"href":"https:\/\/www.genesys.com\/en-sg\/wp-json\/wp\/v2\/tax_blogcategory?post=334562"},{"taxonomy":"tax_contenttheme","embeddable":true,"href":"https:\/\/www.genesys.com\/en-sg\/wp-json\/wp\/v2\/tax_contenttheme?post=334562"},{"taxonomy":"tax_bundle","embeddable":true,"href":"https:\/\/www.genesys.com\/en-sg\/wp-json\/wp\/v2\/tax_bundle?post=334562"},{"taxonomy":"tax_contenttheme2","embeddable":true,"href":"https:\/\/www.genesys.com\/en-sg\/wp-json\/wp\/v2\/tax_contenttheme2?post=334562"},{"taxonomy":"tax_capability_sitewide","embeddable":true,"href":"https:\/\/www.genesys.com\/en-sg\/wp-json\/wp\/v2\/tax_capability_sitewide?post=334562"},{"taxonomy":"tax_products_programs","embeddable":true,"href":"https:\/\/www.genesys.com\/en-sg\/wp-json\/wp\/v2\/tax_products_programs?post=334562"},{"taxonomy":"tax_buying_job","embeddable":true,"href":"https:\/\/www.genesys.com\/en-sg\/wp-json\/wp\/v2\/tax_buying_job?post=334562"},{"taxonomy":"tax_buyer_persona","embeddable":true,"href":"https:\/\/www.genesys.com\/en-sg\/wp-json\/wp\/v2\/tax_buyer_persona?post=334562"},{"taxonomy":"tax_sector","embeddable":true,"href":"https:\/\/www.genesys.com\/en-sg\/wp-json\/wp\/v2\/tax_sector?post=334562"},{"taxonomy":"tax_segment","embeddable":true,"href":"https:\/\/www.genesys.com\/en-sg\/wp-json\/wp\/v2\/tax_segment?post=334562"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}