{"id":266833,"date":"2020-04-05T16:04:47","date_gmt":"2020-04-05T23:04:47","guid":{"rendered":"https:\/\/www.genesys.com\/?post_type=blog&#038;p=266833"},"modified":"2022-04-08T00:04:34","modified_gmt":"2022-04-08T07:04:34","slug":"bringing-empathy-to-the-tee","status":"publish","type":"blog","link":"https:\/\/www.genesys.com\/en-sg\/blog\/post\/bringing-empathy-to-the-tee","title":{"rendered":"Bringing Empathy to the Tee"},"content":{"rendered":"<div class=\"wpb-content-wrapper\"><p>[vc_section full_width=&#8221;stretch_row&#8221;][vc_row][vc_column][vc_column_text]Now more than ever, <a href=\"https:\/\/www.genesys.com\/blog\/post\/covid-19-prioritizing-health-and-safety\" target=\"_blank\" rel=\"noopener noreferrer\">the days of COVID-19<\/a> call for us to be kind to one another. This is one of those extraordinary times when, on an emotional level, we\u2019re all in this together \u2014 everywhere around the world. But it\u2019s important that the empathy and humanity we show each other during these dark moments remains when life returns to normal.<\/p>\n<p>Empathy is the foundation of trusted relationships \u2014 with customers, with employees, with companies, with each other. We\u2019ve all had that interaction with a business that was so amazing we\u2019re still talking about it days, weeks, months, or even years later. That interaction felt like the person on the other side of the conversation knew you, understood you so well they anticipated what you needed, offered you more than what you strictly needed and genuinely cared about you.<\/p>\n<p>Unfortunately, these experiences are so rare that they often stand out. They\u2019re inconsistent and depend on the customer belonging to an elite segment or being routed to an exceptional customer service representative. And the downside to these fabulous experiences is that they leave customers wondering why every interaction with a company can\u2019t be that exceptional.<\/p>\n<p><strong>Links to the Personalised Experience<\/strong><br \/>\nGenesys has put its passion behind enabling companies to make every interaction meaningful. Our goal is to empower every <a href=\"https:\/\/www.genesys.com\/blog\/post\/cx-heroes-highlighting-the-human-touch-in-customer-service\" target=\"_blank\" rel=\"noopener noreferrer\">customer service representative to be a hero<\/a> who delivers an amazing experience. <a href=\"https:\/\/www.genesys.com\/en-sg\/company\/newsroom\/announcements\/genesys-introduces-experience-as-a-service-enabling-organisations-to-deliver-true-personalisation\" target=\"_blank\" rel=\"noopener noreferrer\">Experience as a Service<\/a> is our bold new vision that enables end-to-end, personalised and cloud-delivered experiences to help companies deliver empathy at scale and forge deeper relationships with their customers.<\/p>\n<p>To deliver empathy, a company needs to understand what a customer wants to achieve, where they\u2019ve been \u2014 and then be able to engage with those customers in real-time on the channels of their choice. It also needs the ability to take customer data to the next level, not just using it to inform the interaction but also understanding the information that offers value to the customer. It\u2019s essential to empower employees at all levels.<\/p>\n<p>We\u2019re excited by the potential of all of our customers to <a href=\"https:\/\/www.genesys.com\/en-sg\/cloud-platform\" target=\"_blank\" rel=\"noopener noreferrer\">make these highly personalised experiences the norm<\/a> whenever one of their customers contacts them. Organisations of any size can connect with customers with the best information, across the best channel, with the best resource at the right time. We believe that, together, we can make empathy the most important quality in successful customer relationships. It will take perseverance to reach this goal, but we\u2019re all in.<\/p>\n<p>Passion, potential and perseverance are also things we look for in brand ambassadors. That\u2019s why we\u2019re delighted to sponsor rising golfer <a href=\"https:\/\/www.lpga.com\/players\/yujeong-son\/99161\/bio\" target=\"_blank\" rel=\"noopener noreferrer\">Yujeong Son<\/a> on the LPGA tour this year. With her passion and talent, she embodies the Genesys spirit.<\/p>\n<p>Since winning the 2013 US Kids World Cup, Yujeong has won many championship titles, including the Women\u2019s Oklahoma State Amateur Championship in 2014 as the youngest golfer, 2017 Swinging Skirts Invitational of the American Junior Golf Association (AJGA) and the 2018 Oklahoma Junior Girls Championship. Later in the same year, she won the Rolex Girls Junior Championship, following the footsteps of previous champions like Inbee Park, Ariya Jutanugarn and Lexi Thompson. She won 23 events during her junior career. In 2019, she played on the Symetra Tour, which is the second tier of the LPGA Tour, and finished second twice and placed in the Top 5 four times.<\/p>\n<p>Yujeong qualified for the LPGA 2020 tour last October and is regarded as a promising figure in the Korean golf community, which has produced some of the finest women golfers dominating the international scene today.<\/p>\n<p>Like so many events, her first tournament has been postponed. But we\u2019re looking forward to watching her deliver on her skills and promise on the greens.[\/vc_column_text][\/vc_column][\/vc_row][\/vc_section]<\/p>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>[vc_section full_width=&#8221;stretch_row&#8221;][vc_row][vc_column][vc_column_text]Now more than ever, the days of COVID-19 call for us to be kind to one another. This is one of those extraordinary times when, on an emotional level, we\u2019re all in this together \u2014 everywhere around the world. But it\u2019s important that the empathy and humanity we show each other during these dark [&hellip;]<\/p>\n","protected":false},"author":347,"featured_media":257029,"template":"","tax_priority":[],"tax_blogtype":[17756],"tax_blogcategory":[13117,13214],"tax_contenttheme":[],"tax_bundle":[],"tax_contenttheme2":[],"tax_capability_sitewide":[],"tax_products_programs":[],"tax_buying_job":[],"tax_buyer_persona":[],"tax_sector":[],"tax_segment":[],"class_list":["post-266833","blog","type-blog","status-publish","has-post-thumbnail","hentry","tax_blogtype-genesys-en-sg","tax_blogcategory-cloud-en-sg","tax_blogcategory-digital-en-sg"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.genesys.com\/en-sg\/wp-json\/wp\/v2\/blog\/266833","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.genesys.com\/en-sg\/wp-json\/wp\/v2\/blog"}],"about":[{"href":"https:\/\/www.genesys.com\/en-sg\/wp-json\/wp\/v2\/types\/blog"}],"author":[{"embeddable":true,"href":"https:\/\/www.genesys.com\/en-sg\/wp-json\/wp\/v2\/users\/347"}],"version-history":[{"count":4,"href":"https:\/\/www.genesys.com\/en-sg\/wp-json\/wp\/v2\/blog\/266833\/revisions"}],"predecessor-version":[{"id":427831,"href":"https:\/\/www.genesys.com\/en-sg\/wp-json\/wp\/v2\/blog\/266833\/revisions\/427831"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.genesys.com\/en-sg\/wp-json\/wp\/v2\/media\/257029"}],"wp:attachment":[{"href":"https:\/\/www.genesys.com\/en-sg\/wp-json\/wp\/v2\/media?parent=266833"}],"wp:term":[{"taxonomy":"tax_priority","embeddable":true,"href":"https:\/\/www.genesys.com\/en-sg\/wp-json\/wp\/v2\/tax_priority?post=266833"},{"taxonomy":"tax_blogtype","embeddable":true,"href":"https:\/\/www.genesys.com\/en-sg\/wp-json\/wp\/v2\/tax_blogtype?post=266833"},{"taxonomy":"tax_blogcategory","embeddable":true,"href":"https:\/\/www.genesys.com\/en-sg\/wp-json\/wp\/v2\/tax_blogcategory?post=266833"},{"taxonomy":"tax_contenttheme","embeddable":true,"href":"https:\/\/www.genesys.com\/en-sg\/wp-json\/wp\/v2\/tax_contenttheme?post=266833"},{"taxonomy":"tax_bundle","embeddable":true,"href":"https:\/\/www.genesys.com\/en-sg\/wp-json\/wp\/v2\/tax_bundle?post=266833"},{"taxonomy":"tax_contenttheme2","embeddable":true,"href":"https:\/\/www.genesys.com\/en-sg\/wp-json\/wp\/v2\/tax_contenttheme2?post=266833"},{"taxonomy":"tax_capability_sitewide","embeddable":true,"href":"https:\/\/www.genesys.com\/en-sg\/wp-json\/wp\/v2\/tax_capability_sitewide?post=266833"},{"taxonomy":"tax_products_programs","embeddable":true,"href":"https:\/\/www.genesys.com\/en-sg\/wp-json\/wp\/v2\/tax_products_programs?post=266833"},{"taxonomy":"tax_buying_job","embeddable":true,"href":"https:\/\/www.genesys.com\/en-sg\/wp-json\/wp\/v2\/tax_buying_job?post=266833"},{"taxonomy":"tax_buyer_persona","embeddable":true,"href":"https:\/\/www.genesys.com\/en-sg\/wp-json\/wp\/v2\/tax_buyer_persona?post=266833"},{"taxonomy":"tax_sector","embeddable":true,"href":"https:\/\/www.genesys.com\/en-sg\/wp-json\/wp\/v2\/tax_sector?post=266833"},{"taxonomy":"tax_segment","embeddable":true,"href":"https:\/\/www.genesys.com\/en-sg\/wp-json\/wp\/v2\/tax_segment?post=266833"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}