{"id":175720,"date":"2019-10-20T14:46:25","date_gmt":"2019-10-20T21:46:25","guid":{"rendered":"https:\/\/www.genesys.com\/?post_type=blog&#038;p=175720"},"modified":"2019-10-20T14:46:25","modified_gmt":"2019-10-20T21:46:25","slug":"ivr-data-is-gold-in-your-move-to-voicebots","status":"publish","type":"blog","link":"https:\/\/www.genesys.com\/en-sg\/blog\/post\/ivr-data-is-gold-in-your-move-to-voicebots","title":{"rendered":"IVR Data Is Gold in Your Move to Voicebots"},"content":{"rendered":"<div class=\"wpb-content-wrapper\"><p>[vc_section full_width=&#8221;stretch_row&#8221;][vc_row][vc_column][vc_column_text]The green trend is growing as more people recycle, whether it\u2019s plastics, paper or scrap metal. But, in technology, we still tend to say: Let\u2019s trash it and move on. This old \u201crip and replace\u201d approach is expensive and a serious waste of resources, especially with IVRs. You\u2019re sitting on a wealth of information about your customers that you can use to <a href=\"https:\/\/www.genesys.com\/en-sg\/resources\/five-things-to-consider-for-developing-voicebots-and-chatbots-fast-and-effectively?ost_tool=blog&amp;ost_campaign=blogpost\" target=\"_blank\" rel=\"noopener noreferrer\">build voicebots<\/a> \u2014 and reap the rewards of the technology. While getting started with voicebots requires investments in time, training and intent recognition, customers who use existing IVR data already have the price of entry.<\/p>\n<p><strong>Why Conversational IVR and Voicebots Matter<\/strong><\/p>\n<p class=\"text-orange text-black text-plum\">As customer expectations for more personalised and conversational interactions grow, they have less patience for the <a href=\"https:\/\/www.genesys.com\/en-sg\/blog\/post\/voicebots-saviors-of-outdated-and-complex-ivrs\" target=\"_blank\" rel=\"noopener noreferrer\">limited options of traditional IVRs<\/a>. This technology can\u2019t offer a <a href=\"https:\/\/www.genesys.com\/blog\/post\/celebrate-cx-day-with-a-fresh-approach-to-personalization\" target=\"_blank\" rel=\"noopener noreferrer\">personalised experience<\/a>. They simply weren\u2019t designed for it.<\/p>\n<p>Personalisation is the key to <a href=\"https:\/\/www.genesys.com\/en-sg\/resources\/three-ways-chatbots-improve-customer-experience?ost_tool=blog&amp;ost_campaign=blogpost\" target=\"_blank\" rel=\"noopener noreferrer\">exceptional customer experience<\/a>. To offer this in a meaningful way, you need to know who\u2019s calling and why.<\/p>\n<p>Voicebots improve upon traditional IVRs in many ways, yet they both use the same sources of customer data. You already know where your customers come from and where they frequently browse, as well as their intents. All of this data is gold that voicebots leverage to understand content and the context of spoken requests.<\/p>\n<p><strong>Understanding What Customers Want<\/strong><\/p>\n<p>With voicebots, you have real conversations with customers versus offering just a menu or the ability to press numbers on a phone. These utterances, the way people speak, occurs freely. That\u2019s why it\u2019s crucial to identify and understand the right things in each conversation \u2014 and the \u201cwhy\u201d behind them.<\/p>\n<p>Keep in mind that the purpose of an IVR isn\u2019t to help customers find a local restaurant, get the weather or play a game, for example. People use IVRs because they want to connect with you. IVRs are the <a href=\"https:\/\/medium.com\/cxinnovations\/whaddya-mean-conversational-ivr-5e8fd0053277\" target=\"_blank\" rel=\"noopener noreferrer\">doorway to your business<\/a>.<\/p>\n<p>This is where many businesses go astray with voicebots. With so much focus on the conversation, they forget that IVRs are just a better way to get people where they need to go. And, by using existing data from your IVR, you already know where they want to go.<\/p>\n<p>But managing and organising data will vary depending on whether a customer sends a text message, asks Alexa a question on a device or calls in on a phone. These are different use cases with specific functional and technical requirements. When you\u2019re building voicebots, build them right \u2014 or you could end up with a traditional IVR that\u2019s even less effective than before.<\/p>\n<p><strong>Getting It Right With Voicebots<\/strong><\/p>\n<p>Voicebots are the front door to a more <a href=\"https:\/\/www.genesys.com\/blog\/post\/6-benefits-of-interactive-voice-response-in-the-call-center\" target=\"_blank\" rel=\"noopener noreferrer\">conversational IVR<\/a>. Incorporating more channels will change how your systems look. Think about how customers will interact with your new interface, how functions will be adapted from traditional IVRs and how an advanced dialog engine supports this new form of engagement.<\/p>\n<p>Genesys has long been the leader in voice \u2014 and does it better than anyone else. We understand the nuances of voice and voicebots, and how to seamlessly transition those conversations to agents \u2014 with context. Based on our experience, analysing your customer data will not only streamline your transition to voicebots, it\u2019ll also improve your existing IVR.<\/p>\n<p><strong>Get Started \u2014 Build Your Bot Today<\/strong><\/p>\n<p>Voicebots aren\u2019t an end result. They\u2019re another piece of technology to improve what you were trying to do with your traditional IVR \u2013 only faster and more efficiently. Take advantage of your existing IVR gold and get going on your next steps.<\/p>\n<p>Genesys onsite workshops give you a great opportunity to build an effective bot in just an hour. You provide your IVR reports and, together, we\u2019ll decide which task makes sense to automate first. Because we use your actionable customer data, you can showcase your voicebot immediately to internal stakeholders \u2014 and continue exploring ways to enhance it. <em><a href=\"https:\/\/www.genesys.com\/en-sg\/campaign\/build-a-bot-workshop?ost_tool=altocloud&amp;ost_campaign=2019_q3_buildabotwrkshp\" target=\"_blank\" rel=\"noopener noreferrer\">Register today for a Build a Bot workshop<\/a>.<\/em>[\/vc_column_text][\/vc_column][\/vc_row][\/vc_section]<\/p>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>[vc_section full_width=&#8221;stretch_row&#8221;][vc_row][vc_column][vc_column_text]The green trend is growing as more people recycle, whether it\u2019s plastics, paper or scrap metal. But, in technology, we still tend to say: Let\u2019s trash it and move on. This old \u201crip and replace\u201d approach is expensive and a serious waste of resources, especially with IVRs. You\u2019re sitting on a wealth of information [&hellip;]<\/p>\n","protected":false},"author":594,"featured_media":175722,"template":"","tax_priority":[54],"tax_blogtype":[17756],"tax_blogcategory":[15928,13117,13214],"tax_contenttheme":[],"tax_bundle":[],"tax_contenttheme2":[],"tax_capability_sitewide":[],"tax_products_programs":[],"tax_buying_job":[],"tax_buyer_persona":[],"tax_sector":[],"tax_segment":[],"class_list":["post-175720","blog","type-blog","status-publish","has-post-thumbnail","hentry","tax_priority-54","tax_blogtype-genesys-en-sg","tax_blogcategory-ai-and-machine-learning-en-sg","tax_blogcategory-cloud-en-sg","tax_blogcategory-digital-en-sg"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.genesys.com\/en-sg\/wp-json\/wp\/v2\/blog\/175720","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.genesys.com\/en-sg\/wp-json\/wp\/v2\/blog"}],"about":[{"href":"https:\/\/www.genesys.com\/en-sg\/wp-json\/wp\/v2\/types\/blog"}],"author":[{"embeddable":true,"href":"https:\/\/www.genesys.com\/en-sg\/wp-json\/wp\/v2\/users\/594"}],"version-history":[{"count":3,"href":"https:\/\/www.genesys.com\/en-sg\/wp-json\/wp\/v2\/blog\/175720\/revisions"}],"predecessor-version":[{"id":175725,"href":"https:\/\/www.genesys.com\/en-sg\/wp-json\/wp\/v2\/blog\/175720\/revisions\/175725"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.genesys.com\/en-sg\/wp-json\/wp\/v2\/media\/175722"}],"wp:attachment":[{"href":"https:\/\/www.genesys.com\/en-sg\/wp-json\/wp\/v2\/media?parent=175720"}],"wp:term":[{"taxonomy":"tax_priority","embeddable":true,"href":"https:\/\/www.genesys.com\/en-sg\/wp-json\/wp\/v2\/tax_priority?post=175720"},{"taxonomy":"tax_blogtype","embeddable":true,"href":"https:\/\/www.genesys.com\/en-sg\/wp-json\/wp\/v2\/tax_blogtype?post=175720"},{"taxonomy":"tax_blogcategory","embeddable":true,"href":"https:\/\/www.genesys.com\/en-sg\/wp-json\/wp\/v2\/tax_blogcategory?post=175720"},{"taxonomy":"tax_contenttheme","embeddable":true,"href":"https:\/\/www.genesys.com\/en-sg\/wp-json\/wp\/v2\/tax_contenttheme?post=175720"},{"taxonomy":"tax_bundle","embeddable":true,"href":"https:\/\/www.genesys.com\/en-sg\/wp-json\/wp\/v2\/tax_bundle?post=175720"},{"taxonomy":"tax_contenttheme2","embeddable":true,"href":"https:\/\/www.genesys.com\/en-sg\/wp-json\/wp\/v2\/tax_contenttheme2?post=175720"},{"taxonomy":"tax_capability_sitewide","embeddable":true,"href":"https:\/\/www.genesys.com\/en-sg\/wp-json\/wp\/v2\/tax_capability_sitewide?post=175720"},{"taxonomy":"tax_products_programs","embeddable":true,"href":"https:\/\/www.genesys.com\/en-sg\/wp-json\/wp\/v2\/tax_products_programs?post=175720"},{"taxonomy":"tax_buying_job","embeddable":true,"href":"https:\/\/www.genesys.com\/en-sg\/wp-json\/wp\/v2\/tax_buying_job?post=175720"},{"taxonomy":"tax_buyer_persona","embeddable":true,"href":"https:\/\/www.genesys.com\/en-sg\/wp-json\/wp\/v2\/tax_buyer_persona?post=175720"},{"taxonomy":"tax_sector","embeddable":true,"href":"https:\/\/www.genesys.com\/en-sg\/wp-json\/wp\/v2\/tax_sector?post=175720"},{"taxonomy":"tax_segment","embeddable":true,"href":"https:\/\/www.genesys.com\/en-sg\/wp-json\/wp\/v2\/tax_segment?post=175720"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}