{"id":323453,"date":"2020-06-29T23:45:01","date_gmt":"2020-06-30T06:45:01","guid":{"rendered":"https:\/\/www.genesys.com\/?post_type=announcements&p=323453"},"modified":"2020-06-29T23:44:35","modified_gmt":"2020-06-30T06:44:35","slug":"the-value-of-personal-data-savvy-anz-consumers-cautious-but-in-control","status":"publish","type":"announcements","link":"https:\/\/www.genesys.com\/en-sg\/company\/newsroom\/announcements\/the-value-of-personal-data-savvy-anz-consumers-cautious-but-in-control","title":{"rendered":"The Value of Personal Data: Savvy ANZ Consumers Cautious, but in Control"},"content":{"rendered":"

[vc_section full_width=”stretch_row” css=”.vc_custom_1572299908147{padding-bottom: 0px !important;}”][vc_row equal_height=”yes” content_placement=”middle”][vc_column][vc_column_text el_class=”pre_h1″]06\/29\/2020[\/vc_column_text][vc_column_text]<\/p>\n

The Value of Personal Data: Savvy ANZ Consumers Cautious, but in Control<\/strong><\/h1>\n

<\/h2>\n

Australia and New Zealand respondents shed light on the knowledge, use and value of data in new Trust survey from Genesys<\/strong><\/h2>\n

[\/vc_column_text][\/vc_column][\/vc_row][\/vc_section][vc_section css=”.vc_custom_1572297878492{padding-top: 0px !important;}”][vc_row][vc_column][vc_column_text]<\/p>\n

A recent multi-country survey on Consumer Trust by leading technology provider Genesys\u00ae<\/a> unearthed the unique regional sentiment of Australian and New Zealand (ANZ) customers towards the use of their personal data. When and how data is used by organisations ultimately determines if consumers are willing to share their details, however, ANZ respondents had the highest level of awareness (more than 80%) that their personal data is being shared with various platforms.<\/p>\n

We say who, we say when, we say how much<\/strong><\/p>\n

Though Australian and New Zealand customers had many similar views with other countries surveyed (USA, UK, Japan & Germany), their reluctance to share data with social media sites and apps differed greatly. Both New Zealand and Australians are \u201caware, but do not like\u201d that the use of games and quizzes on social media sites such as Facebook gives automatic access to one\u2019s data; there was a 27% difference between the most concerned (New Zealand at 57%) and least concerned (Japan at 30%).<\/p>\n

In contrast to the US and Japan where 20% of residents allow location data on every app which solicits it, only 11% of Australians and 12% of New Zealanders consistently allow location tracking, the lowest among all markets. Likewise, the number of those who allow location tracking on some apps but not others or no apps at all, are consistent in indicating our overall desire for control over location privacy.<\/p>\n

Knowing the value of data <\/strong><\/p>\n

While Australian and New Zealand consumers are often grouped together in behaviour and motivation, the Genesys survey showed they differ in how they value their personal data. Australian respondents place a high premium on privacy, with 44% acknowledging they expect services to take longer and be costlier due to their value of privacy. Whereas, New Zealand respondents value saving money more, with 43% signing up for discounts and freebies, knowing companies probably are sharing their personal data with partners.<\/p>\n

New Zealand respondents stood out from the rest of the markets in being the least keen (23%) for businesses to share their information with partners who offer similar or related products or services which might interest them without their permission.<\/p>\n

In the event of data being misused or used without consent, 46% of Australians believe monetary compensation would prove a company truly understands the annoyance and risk they caused whereas, 46% of New Zealanders believe a public apology would demonstrate a company\u2019s understanding.<\/p>\n

Australians and New Zealanders are both willing to share their personal data with organisations, however, they do expect something in return \u2013 41% of Australians and 40% of New Zealanders would value being paid by companies in exchange for their data.<\/p>\n

Concerned, but not deterred.<\/strong><\/p>\n

\u00a0<\/strong>In line with the global average, 91% of Australians and New Zealanders are concerned companies are \u201cabusing\u201d their data and approximately half have become increasingly more concerned over the past 5 years.<\/p>\n

In response, more than half of ANZ respondents admit to taking active steps to prevent companies from tracking their online behaviour such as disabling cookies, and 65% in both countries make an effort to read privacy statements \u201csometimes\u201d or \u201call the time\u201d.<\/p>\n

Despite concerns, just over half of Australian and New Zealand respondents agree they would continue doing business with an organisation who had accidentally leaked their data.<\/p>\n

-ENDS-<\/strong><\/p>\n

 <\/p>\n

Research results:<\/strong><\/p>\n

Press and analysts may request a copy of each country\u2019s survey findings from the Genesys media relations team. For Australia and New Zealand contact:\u00a0genesys@zadroagency.com.au<\/a><\/p>\n

Research Methodology<\/strong>:<\/p>\n

The\u00a0online\u00a0survey was conducted by\u00a0Wakefield Research<\/a>\u00a0in\u00a0April\u00a02020.\u00a0Participants were\u00a05,000 adults ages 18+,\u00a0balanced by gender,\u00a0in the following markets: 1,000 in the U.S., and 800 each in Australia, Germany, Japan, New Zealand, and the\u00a0U.K.<\/p>\n

About Genesys<\/strong><\/p>\n

Every year,\u00a0Genesys\u00ae delivers more than 70 billion remarkable customer experiences for organisations in over 100 countries.\u00a0Through the power\u00a0of\u00a0the cloud\u00a0and AI,\u00a0our technology\u00a0connects\u00a0every customer moment\u00a0across\u00a0marketing,\u00a0sales\u00a0and\u00a0service on any channel,\u00a0while also improving employee experiences.\u00a0Genesys\u00a0pioneered Experience as a\u00a0ServiceSM<\/sup>\u00a0so organisations of any size can provide true personalisation at scale,\u00a0interact with empathy, and\u00a0foster customer trust\u00a0and\u00a0loyalty. This is\u00a0enabled\u00a0by\u00a0Genesys CloudTM<\/sup>, an all-in-one solution and the\u202fworld\u2019s leading public cloud contact centre platform,\u202fdesigned for rapid innovation, scalability and flexibility. Visit\u00a0www.genesys.com\/en-sg<\/a>.<\/p>\n

\u00a92020 Genesys Telecommunications Laboratories, Inc. All rights reserved. Genesys,\u00a0Genesys Cloud, Experience as a Service,\u00a0and the Genesys logo are trademarks and\/or registered trademarks of Genesys. All other company names and logos may be registered trademarks or trademarks of their respective companies.<\/em><\/p>\n

 <\/p>\n

Media contacts<\/strong><\/p>\n

Genesys APAC<\/strong><\/p>\n

Manali Pattnaik<\/strong>, Senior Public Relations Manager, APAC<\/p>\n

Genesys<\/p>\n

manali.pattnaik@genesys.com<\/a><\/p>\n

+65 8321 7924\u00a0|\u00a0+65 9126 9831<\/p>\n

 <\/p>\n

Australia<\/strong><\/p>\n

Yvette Schlegelmilch<\/strong>, Account Manager<\/p>\n

ZADRO<\/p>\n

yvette@zadroagency.com.au<\/u>\u00a0<\/u><\/p>\n

+61 423 954 224[\/vc_column_text][\/vc_column][\/vc_row][\/vc_section]<\/p>\n<\/div>","protected":false},"excerpt":{"rendered":"

[vc_section full_width=”stretch_row” css=”.vc_custom_1572299908147{padding-bottom: 0px !important;}”][vc_row equal_height=”yes” content_placement=”middle”][vc_column][vc_column_text el_class=”pre_h1″]06\/29\/2020[\/vc_column_text][vc_column_text] The Value of Personal Data: Savvy ANZ Consumers Cautious, but in Control Australia and New Zealand respondents shed light on the knowledge, use and value of data in new Trust survey from Genesys [\/vc_column_text][\/vc_column][\/vc_row][\/vc_section][vc_section css=”.vc_custom_1572297878492{padding-top: 0px !important;}”][vc_row][vc_column][vc_column_text] A recent multi-country survey on Consumer Trust by leading technology […]<\/p>\n","protected":false},"author":728,"featured_media":0,"template":"","class_list":["post-323453","announcements","type-announcements","status-publish","hentry"],"acf":{"news_date":"06\/29\/2020","utm_pass":false,"disable_chat":false,"meta_title":"The Value of Personal Data: Savvy ANZ Consumers Cautious, but in Control","meta_description":"The Value of Personal Data: Savvy ANZ Consumers Cautious, but in Control. Read the release","no_index":false,"no_follow":false,"meta_twitter_image":false,"meta_twitter_title":"","meta_twitter_description":"","meta_facebook_image":false,"meta_facebook_title":"","meta_facebook_description":""},"news_date":"2020-06-29","_links":{"self":[{"href":"https:\/\/www.genesys.com\/en-sg\/wp-json\/wp\/v2\/announcements\/323453","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.genesys.com\/en-sg\/wp-json\/wp\/v2\/announcements"}],"about":[{"href":"https:\/\/www.genesys.com\/en-sg\/wp-json\/wp\/v2\/types\/announcements"}],"author":[{"embeddable":true,"href":"https:\/\/www.genesys.com\/en-sg\/wp-json\/wp\/v2\/users\/728"}],"version-history":[{"count":5,"href":"https:\/\/www.genesys.com\/en-sg\/wp-json\/wp\/v2\/announcements\/323453\/revisions"}],"predecessor-version":[{"id":323459,"href":"https:\/\/www.genesys.com\/en-sg\/wp-json\/wp\/v2\/announcements\/323453\/revisions\/323459"}],"wp:attachment":[{"href":"https:\/\/www.genesys.com\/en-sg\/wp-json\/wp\/v2\/media?parent=323453"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}