{"id":590327,"date":"2025-08-27T08:39:59","date_gmt":"2025-08-27T15:39:59","guid":{"rendered":"https:\/\/www.genesys.com\/?post_type=webinars&#038;p=590327"},"modified":"2025-10-28T00:59:26","modified_gmt":"2025-10-28T07:59:26","slug":"sweden-public-sector","status":"publish","type":"webinars","link":"https:\/\/www.genesys.com\/en-gb\/webinars\/sweden-public-sector","title":{"rendered":"Sweden Public Sector"},"content":{"rendered":"<div class=\"wpb-content-wrapper\"><p>[vc_section background_color=&#8221;bgc-lgray&#8221; flair=&#8221;%5B%7B%22flair_type%22%3A%22f_type_image%22%2C%22hide_mobile%22%3A%22yes%22%7D%5D&#8221;][vc_row el_id=&#8221;form&#8221;][vc_column width=&#8221;1\/2&#8243;][vc_column_text css=&#8221;&#8221;]<\/p>\n<h1>Vem \u00e4ger datan?<\/h1>\n<h2>Digital suver\u00e4nitet f\u00f6r kontaktcenter inom offentlig sektor.<\/h2>\n<p>[\/vc_column_text][vc_column_text css=&#8221;&#8221;]Offentlig sektor st\u00e5r inf\u00f6r v\u00e4xande krav: leverera mer effektiva tj\u00e4nster, s\u00e4nk kostnaderna och s\u00e4kerst\u00e4ll datas\u00e4kerhet \u2013 samtidigt som medborgarnas f\u00f6rv\u00e4ntningar \u00f6kar. I detta 45-minuters webinar g\u00e5r vi igenom hur man kan balansera dessa utmaningar med r\u00e4tt kombination av AI-innovation och digital suver\u00e4nitet.[\/vc_column_text]<style type='text\/css'>\r .presents { color: #FF451A; font-weight: 300; background: white; font-size: 1.333rem; border-radius: 10px; transform: rotate(-15deg); padding: 0 5px; position: absolute; margin-top: 2rem; line-height: 1.4em; } .heading-list li { color: #FFFFFF; } .heading-list li::marker { color: #FFFFFF !important; } .media-row { display: flex; align-items: center; } .media-row p:not(.text-col){ padding-right: 15px; flex: 0 0 50%; } .media-row .text-col { padding-left: 15px; flex: 0 0 50%; } @media only screen and (max-width: 767.98px) { h1 { font-size: calc(1.5028rem + 3.0336vw) !important; } .media-row { flex-wrap: wrap; } .media-row p:not(.text-col){ padding-right: 0; flex: 0 0 100%; margin-top:30px; order: 1; } .media-row .text-col { padding-left: 0; flex: 0 0 100%; order: 0; } }\r <\/style>[\/vc_column][vc_column v_align=&#8221;flexstart&#8221; width=&#8221;1\/2&#8243; css=&#8221;.vc_custom_1714147095034{padding-right: 30px !important;}&#8221;][vc_column_text css=&#8221;.vc_custom_1759083368044{margin-bottom: 2rem !important;}&#8221;]<\/p>\n<p class=\"h4 font-weight-bold\"><strong>Webinar: On-demand<\/strong><\/p>\n<p><strong>\u00c4mne:<\/strong> Offentlig Sektor, Digital Suver\u00e4nitet<br \/>\n<strong>Talare:<\/strong> Johan H\u00e4gglund, Joakim Skalberg, Esther Porada[\/vc_column_text]<div class=\"eloq_form elq-container gmkto_form_type_ gmkto_format_vertical\"><form method=\"post\" name=\"MasterLeadIntakeForm\" action=\"https:\/\/s1260946616.t.eloqua.com\/e\/f2\" data-proc=\"page\" data-ppcount=\"5\" onsubmit=\"return proc_submit(this);\" class=\"beam-form elq-form init webinarform yesknown yesprefill yespp strict-check\"  ><div id=\"known_person\" style=\"display:none;\"><p class=\"welcome_user\"><span id=\"welcome_person\">Welcome back<\/span> <span id=\"person_info\"><span class=\"person_first\"><\/span>&nbsp;<span class=\"person_last\"><\/span><\/span><\/p><p class=\"delete_button\"><a class=\"deletemyrecord\">Not You?<\/a><\/p><\/div><input value=\"MasterLeadIntakeForm\" type=\"hidden\" name=\"elqFormName\"><input value=\"1260946616\" type=\"hidden\" name=\"elqSiteId\"><input name=\"elqCampaignId\" type=\"hidden\"><input type=\"hidden\" name=\"elqCustomerGUID\" value=\"\"><input type=\"hidden\" name=\"elqCookieWrite\" value=\"0\"><input type=\"hidden\" name=\"client_ip_address\" id=\"fe449\" value=\"\"><div class=\"fields\"><input type=\"hidden\" name=\"CID\" id=\"fe198\" value=\"701Ht000001CUVTIA4\"><input type=\"hidden\" name=\"CID_STATUS\" id=\"fe281\" value=\"Attended On-Demand\"><input type=\"hidden\" name=\"redirect_url\" id=\"fe217\" value=\"https:\/\/www.genesys.com\/en-gb\/wp-json\/wp\/v2\/webinars\/590327?thankyou=590327&page_type=webinars&page_attr=Webinar%20Bytes\"><input type=\"hidden\" name=\"landing_page_url\" id=\"fe204\" value=\"https:\/\/www.genesys.com\/en-gb\/wp-json\/wp\/v2\/webinars\/590327\"><input type=\"hidden\" name=\"post_type\" id=\"fe448\" value=\"ondemand-webinar\"><input type=\"hidden\" name=\"integration\" id=\"fe362\" value=\"\"><input type=\"hidden\" name=\"language_code\" id=\"fe479\" value=\"en-gb\"><input type=\"hidden\" name=\"full_url\" id=\"fe983\" value=\"https:\/\/www.genesys.com\/en-gb\/wp-json\/wp\/v2\/webinars\/590327\"><input type=\"hidden\" name=\"post_id\" id=\"fe984\" value=\"590327\">\n    <div class=\"form-row row-email el_field form-floating\">\n        <input type=\"email\" class=\"form-control el_field elq-item-input required\" name=\"emailAddress\" id=\"fe192\" value=\"\" aria-label=\"Email\" placeholder=\"Email\">\n        <label for=\"fe192\">Email<span class=\"required-asterisk\">*<\/span><\/label>\n    <\/div>\n    <div class=\"form-row cb_available el_field form-floating\">\n        <input type=\"text\" class=\"form-control el_field elq-item-input cb_available  required\" name=\"firstName\" id=\"fe190\" value=\"\" placeholder=\"First Name\">\n        <label for=\"fe190\">First Name<span class=\"required-asterisk\">*<\/span><\/label>\n    <\/div>\n    <div class=\"form-row cb_available el_field form-floating\">\n        <input type=\"text\" class=\"form-control el_field elq-item-input cb_available required\" name=\"lastName\" id=\"fe191\" value=\"\" placeholder=\"Last Name\">\n        <label for=\"fe191\">Last Name<span class=\"required-asterisk\">*<\/span><\/label>\n    <\/div>\n    <div class=\"form-row cb_available eloq_ppe el_field form-floating\">\n        <select class=\"form-select el_field elq-item-select cb_available required eloq_ppe\" id=\"fe219\" name=\"jobLevel1\" data-value=\"\">\n            <option selected=\"\" value=\"\"><\/option><option value=\"C-Level\">C-Level<\/option><option value=\"VP\">VP<\/option><option value=\"Director\">Director<\/option><option value=\"Manager\">Manager<\/option><option value=\"Principal\">Principal<\/option><option value=\"Engineer \/ Architect\">Engineer \/ Architect<\/option><option value=\"Consultant\">Consultant<\/option><option value=\"Analyst\">Analyst<\/option><option value=\"Partner\">Partner<\/option><option value=\"Staff\">Staff<\/option><option value=\"Unknown\">Unknown<\/option>\n        <\/select>\n        <label for=\"fe219\">Level<span class=\"required-asterisk\">*<\/span><\/label>\n    <\/div>\n    <div class=\"form-row cb_available eloq_ppe el_field form-floating\">\n        <select class=\"form-select el_field elq-item-select cb_available required eloq_ppe\" id=\"fe218\" name=\"jobFunction1\" data-value=\"\">\n            <option selected=\"\" value=\"\"><\/option>\n            <option value=\"Claims\">Claims<\/option><option value=\"Collections\">Collections<\/option><option value=\"Contact Center Management\">Contact Centre Management<\/option><option value=\"Customer Experience\">Customer Experience<\/option><option value=\"Customer Service\">Customer Service<\/option><option value=\"Ecommerce\/Digital Channels\">Ecommerce\/Digital Channels<\/option><option value=\"Finance\">Finance<\/option><option value=\"Human Resources\">Human Resources<\/option><option value=\"Influencer\">Influencer<\/option><option value=\"Information Technology\">Information Technology<\/option><option value=\"IT Architecture\">IT Architecture<\/option><option value=\"IT Infrastructure\">IT Infrastructure<\/option><option value=\"IVR\">IVR<\/option><option value=\"Marketing\">Marketing<\/option><option value=\"Operations \/ Process Management\">Operations\/Process Management<\/option><option value=\"Production Management\">Production Management<\/option><option value=\"Purchasing\">Purchasing<\/option><option value=\"Sales\">Sales<\/option><option value=\"Unknown\">Unknown<\/option>\n        <\/select>\n        <label for=\"fe218\">Function<span class=\"required-asterisk\">*<\/span><\/label>\n    <\/div>\n    <div class=\"form-row cb_available eloq_ppe el_field form-floating\">\n        <input type=\"text\" class=\"form-control el_field elq-item-input cb_available required eloq_ppe\" name=\"company\" id=\"fe193\" value=\"\" placeholder=\"Company Name\">\n        <label for=\"fe193\">Company Name<span class=\"required-asterisk\">*<\/span><\/label>\n    <\/div>\n    <div class=\"form-row cb_available eloq_ppe el_field form-floating\">\n        <input type=\"tel\" class=\"form-control el_field elq-item-input cb_available required eloq_ppe\" name=\"busPhone\" id=\"fe215\" value=\"\" placeholder=\"Telephone\">\n        <label for=\"fe215\">Telephone<span class=\"required-asterisk\">*<\/span><\/label>\n    <\/div>\n    <div class=\"form-row cb_available eloq_ppe el_field form-floating\">\n        <select class=\"form-select el_field elq-item-select cb_available required eloq_ppe\" id=\"fe194\" name=\"country\" data-value=\"\">\n            <option value=\"\"><\/option>\n            <!-- Add country options here -->\n        <\/select>\n        <label for=\"fe194\">Country<span class=\"required-asterisk\">*<\/span><\/label>\n    <\/div>\n    <div class=\"form-row cb_available country_dep el_field form-floating\">\n        <select class=\"form-select el_field elq-item-select cb_available required eloq_ppe\" id=\"fe214\" name=\"stateProv\" data-value=\"\">\n            <option selected=\"\" value=\"\"><\/option>\n        <\/select>\n        <label for=\"fe214\">State\/Province<span class=\"required-asterisk\">*<\/span><\/label>\n    <\/div>\n    <div class=\"form-row cb_available eloq_ppe el_field form-floating\">\n        <input type=\"text\" class=\"form-control el_field elq-item-input cb_available required eloq_ppe\" name=\"website1\" id=\"fe801\" value=\"\" placeholder=\"Your Website\">\n        <label for=\"fe801\">Your Website<span class=\"required-asterisk\">*<\/span><\/label>\n    <\/div>\n    <div class=\"form-row cb_available eloq_ppe el_field form-floating\">\n        <input type=\"text\" class=\"form-control el_field elq-item-input cb_available required eloq_ppe\" name=\"city\" id=\"fe226\" value=\"\" placeholder=\"City\">\n        <label for=\"fe226\">City<span class=\"required-asterisk\">*<\/span><\/label>\n    <\/div>\n    <div class=\"form-row cb_available eloq_ppe el_field form-floating\">\n        <input type=\"text\" class=\"form-control el_field elq-item-input cb_available required eloq_ppe\" name=\"title\" id=\"fe220\" value=\"\" placeholder=\"Job Title\">\n        <label for=\"fe220\">Job Title<span class=\"required-asterisk\">*<\/span><\/label>\n    <\/div>\n    <div class=\"form-row cb_available eloq_ppe el_field form-floating\">\n        <select class=\"form-select el_field elq-item-select cb_available required eloq_ppe\" id=\"fe221\" name=\"industry1\" data-value=\"\">\n            <option value=\"\" ><\/option>\n            <option value=\"Banking\">Banking<\/option><option value=\"Business Services\">Business Services<\/option><option value=\"Capital Markets\">Capital Markets<\/option><option value=\"Communications\">Communications<\/option><option value=\"Consumer Products\">Consumer Products<\/option><option value=\"Defense & Intelligence\">Defense & Intelligence<\/option><option value=\"Education & Non-Profit\">Education & Non-Profit<\/option><option value=\"Energy & Utilities\">Energy & Utilities<\/option><option value=\"Entertainment\">Entertainment<\/option><option value=\"Government\">Government<\/option><option value=\"Insurance\">Insurance<\/option><option value=\"Life Sciences\">Life Sciences<\/option><option value=\"Logistics\">Logistics<\/option><option value=\"Manufacturing\">Manufacturing<\/option><option value=\"Payors\">Payors<\/option><option value=\"Providers\">Providers<\/option><option value=\"Retailers\">Retailers<\/option><option value=\"Technology\">Technology<\/option><option value=\"Travel & Hospitality\">Travel & Hospitality<\/option><option value=\"Retail Banking\">Retail Banking<\/option><option value=\"Other\">Other<\/option>\n        <\/select>\n        <label for=\"fe221\">Industry<span class=\"required-asterisk\">*<\/span><\/label>\n    <\/div>\n    <div class=\"form-row cb_available eloq_ppe el_field form-floating\">\n        <select class=\"form-select el_field elq-item-select cb_available required eloq_ppe\" id=\"fe222\" name=\"levelofInterest1\" data-value=\"\">\n            <option value=\"\"><\/option>\n            <option value=\"Just researching\">Just researching<\/option><option value=\"Gathering business requirements\">Gathering business requirements<\/option><option value=\"Comparing solutions\">Comparing solutions<\/option><option value=\"Ready for a conversation\">Ready for a conversation<\/option>\n        <\/select>\n        <label for=\"fe222\">Level of Interest<span class=\"required-asterisk\">*<\/span><\/label>\n    <\/div>\n    <div class=\"form-row cb_available eloq_ppe el_field form-floating\">\n        <select class=\"form-select el_field elq-item-select cb_available required eloq_ppe\" id=\"fe225\" name=\"numberofAgentsForm1\" data-value=\"\">\n            <option value=\"\"><\/option>\n            <option value=\"1-20\">1-20<\/option><option value=\"21-50\">21-50<\/option><option value=\"51-100\">51-100<\/option><option value=\"101-300\">101-300<\/option><option value=\"301-500\">301-500<\/option><option value=\"501-1000\">501-1000<\/option><option value=\">1000\">&gt;1000<\/option><option value=\"No Contact Center\">No Contact Centre<\/option><option value=\"Don't Know\">Don't Know<\/option>\n        <\/select>\n        <label for=\"fe225\">Number of Agent Seats<span class=\"required-asterisk\">*<\/span><\/label>\n    <\/div><div class=\"form-check single-checkbox-row form-row gdpr-field white-box \"><input type=\"checkbox\" class=\"el_field eloq_ppe\" name=\"explicitConsentEmailPhone\" id=\"fe224\" val=\"\"><label class=\"checkbox-aligned elq-item-label\" for=\"fe224\">Yes. Keep me informed via email or telephone regarding Genesys information.<\/label><\/div><div class=\"single-checkbox-row form-row white-box \"><input type=\"checkbox\" class=\"el_field eloq_ppe\" name=\"contactMe\" id=\"fe509\" val=\"\"><label class=\"checkbox-aligned elq-item-label\" for=\"fe509\">I would like someone to reach out to me<\/label><\/div><input type=\"hidden\" data-query=\"utm_medium\" name=\"utm_medium\" id=\"fe199\" value=\"\"><input type=\"hidden\" data-query=\"utm_source\" name=\"utm_source\" id=\"fe200\" value=\"\"><input type=\"hidden\" data-query=\"utm_campaign\" name=\"utm_campaign\" id=\"fe201\" value=\"\"><input type=\"hidden\" data-query=\"utm_term\" name=\"utm_term\" id=\"fe202\" value=\"\"><input type=\"hidden\" data-query=\"utm_content\" name=\"utm_content\" id=\"fe203\" value=\"\"><input type=\"hidden\" data-query=\"ost_tool\" name=\"ost_tool\" id=\"fe293\" value=\"\"><input type=\"hidden\" data-query=\"ost_campaign\" name=\"ost_campaign\" id=\"fe294\" value=\"\"><input type=\"hidden\" data-query=\"ost_content\" name=\"ost_content\" id=\"fe295\" value=\"\"><input type=\"hidden\" data-query=\"blaid\" name=\"eloquaBLAID_c\" id=\"fe3099\" value=\"\"><input type=\"hidden\" data-query=\"gclid\" name=\"gCLID1\" id=\"fe283\" value=\"\"><input type=\"hidden\" data-query=\"mkwid\" name=\"mKWID1\" id=\"fe678\" value=\"\"><input type=\"hidden\" name=\"gAClientID1\" id=\"fe284\" value=\"\"><input type=\"hidden\" name=\"noteCreatorTitle1\" id=\"fe313\" value=\"\"><input type=\"hidden\" name=\"webContentAutoResponderDefault\" id=\"fe286\" value=\"OFF\"><input type=\"hidden\" name=\"webContentAutoResponderTitle\" id=\"fe287\" value=\"\"><input type=\"hidden\" name=\"webContentAutoResponderURL\" id=\"fe288\" value=\"\"><input type=\"hidden\" name=\"noteCreator2\" id=\"fe478\" value=\"\"><input type=\"hidden\" class=\"yesprefill\" name=\"neverbounceResult1\" id=\"fe640\" value=\"OFF\"><input type=\"hidden\" class=\"yesprefill\" name=\"neverbounceFlags1\" id=\"fe641\" value=\"OFF\"><input type=\"hidden\" class=\"yesprefill\" name=\"neverbounceSuggestedCorrection1\" id=\"fe642\" value=\"6sense\"><input type=\"hidden\" name=\"clearbitPersonID1\" id=\"fe630\" value=\"\"><input type=\"hidden\" name=\"clearbitFieldCount1\" id=\"fe633\" value=\"\"><input type=\"hidden\" name=\"clearbitTitle1\" id=\"fe646\" value=\"\"><input type=\"hidden\" name=\"clearbitRole1\" id=\"fe631\" value=\"\"><input type=\"hidden\" name=\"clearbitNumberofEmployees1\" id=\"fe647\" value=\"\"><input type=\"hidden\" name=\"clearbitNumberofEmployeesRange1\" id=\"fe648\" value=\"\"><input type=\"hidden\" name=\"clearbitWebsite1\" id=\"fe802\" value=\"\"><input type=\"hidden\" name=\"browserUserAgent\" id=\"fe3319\" value=\"\"><input type=\"text\" class=\"honeypp\" name=\"honeypp\" id=\"honeypp\" value=\"\" ><input role=\"button\" aria-label=\"Titta nu\" type=\"Submit\" class=\"submit-button-style btn btn-primary \" value=\"Titta nu\" id=\"fe195\"><div class=\"loading\"><\/div><div class=\"gdpr-field form-row white-box legal\"><span>By providing your information, you agree to our <a href=\"https:\/\/www.genesys.com\/company\/legal\/privacy-policy\" target=\"_blank\">privacy policy<\/a>.<\/span><\/div><\/div><\/form><\/div>[\/vc_column][\/vc_row][\/vc_section][vc_section background_color=&#8221;bgc-white&#8221; m_background_color=&#8221;bgc-white&#8221; full_height=&#8221;yes&#8221; content_placement=&#8221;top&#8221; flair=&#8221;%5B%7B%22hide_mobile%22%3A%22yes%22%7D%5D&#8221;][vc_row background_color=&#8221;bgc-lgray&#8221;][vc_column width=&#8221;1\/2&#8243;][vc_column_text css=&#8221;&#8221;]<strong>Agenda<\/strong><\/p>\n<p><strong>De tre kraven som pressar verksamheter<\/strong><\/p>\n<p><em>Johan H\u00e4gglund, CX-konsult &amp; Account Executive, Genesy<\/em>s<\/p>\n<ul>\n<li>Hur man hanterar de \u00f6kande kraven p\u00e5 l\u00e4gre kostnader, f\u00f6rb\u00e4ttrad medborgarupplevelse och h\u00f6gre s\u00e4kerhet i en snabbt f\u00f6r\u00e4nderlig v\u00e4rld.<\/li>\n<\/ul>\n<p><strong>Hur anv\u00e4nds AI i ett kontaktcenter?\u00a0<\/strong><\/p>\n<p><em>Joakim Skalberg, Principal Solution Consultant, Genesys<\/em><\/p>\n<ul>\n<li>Bortom chatboten: hur AI minskar personaloms\u00e4ttning, h\u00f6jer kompetensen, levererar r\u00e4tt st\u00f6d till r\u00e4tt medborgare \u2013 och vilka fallgropar man b\u00f6r undvika.<\/li>\n<\/ul>\n<p style=\"font-weight: 400;\"><strong>G\u00e4stf\u00f6rel\u00e4sare fr\u00e5n AWS: Om framtiden och European Sovereign Cloud<\/strong><\/p>\n<p><em>Esther Porada &#8211; Senior Sovereignty Business Development Manager, AWS<\/em><\/p>\n<ul>\n<li>Hur man s\u00e4kerst\u00e4ller digital suver\u00e4nitet i en global kontext och hur AWS EU Sovereign Cloud hj\u00e4lper offentliga organisationer att f\u00f6lja strikta dataskyddskrav.<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p>Registrera dig redan idag och uppt\u00e4ck hur du kan kombinera effektivitet, s\u00e4kerhet och innovation f\u00f6r framtidens kontaktcenter inom offentlig sektor.[\/vc_column_text][\/vc_column][vc_column width=&#8221;1\/2&#8243;][vc_single_image image=&#8221;590342&#8243; alignment=&#8221;right&#8221; css=&#8221;&#8221; rounded_corners=&#8221;rounded-lg&#8221;]<div class=\"component card w-100 bgc-lgray vertical text-start nomedia  chevron-only  \" ><div class=\"card-body\"><p><strong>Genom att delta i webbinariet f\u00e5r du insikt i hur du kan:<\/strong><\/p>\n<ul>\n<li><strong>S\u00e4kerst\u00e4lla digital suver\u00e4nitet<\/strong> med moderna molnl\u00f6sningar.<\/li>\n<li><strong>\u00d6ka effektiviteten<\/strong> i kundservice utan att tumma p\u00e5 kvaliteten.<\/li>\n<li><strong>St\u00e4rka medarbetarna<\/strong> med AI-verktyg som minskar personaloms\u00e4ttning och \u00f6kar trivseln.<\/li>\n<li><strong>F\u00f6rb\u00e4ttra medborgarupplevelsen<\/strong> genom smartare, AI-driven support.<\/li>\n<li><strong>Vara s\u00e4ker och efterleva regelverk<\/strong> i en alltmer os\u00e4ker global omv\u00e4rld.<\/li>\n<\/ul>\n<\/div><\/div>[\/vc_column][\/vc_row][\/vc_section][vc_section background_color=&#8221;bgc-white&#8221; m_background_color=&#8221;bgc-white&#8221; full_height=&#8221;yes&#8221; content_placement=&#8221;top&#8221; disable_element=&#8221;yes&#8221; flair=&#8221;%5B%7B%22flair_type%22%3A%22f_type_image%22%2C%22hide_mobile%22%3A%22yes%22%7D%5D&#8221;][vc_row][vc_column][vc_column_text css=&#8221;&#8221;]<\/p>\n<h5><strong>24\/9 kl 9.00-9.45<br \/>\nVem \u00e4ger datan? <\/strong>Digital suver\u00e4nitet f\u00f6r kontaktcenter inom offentlig sektor.<\/h5>\n<p>I det h\u00e4r seminariet fokuserar vi p\u00e5 effektivitet inom kundtj\u00e4nst f\u00f6r offentlig sektor.<\/p>\n<p><strong>Agenda<\/strong><\/p>\n<ul>\n<li><strong>10 min &#8211; De tre kraven som stressar verksamheten<\/strong><\/li>\n<\/ul>\n<p style=\"padding-left: 40px;\">Johan H\u00e4gglund, CX-konsult och Account Executive p\u00e5 Genesys, beskriver de st\u00e4ndigt h\u00f6gre kraven f\u00f6r offentlig sektor. <strong>S\u00e4nkta kostnader<\/strong>, <strong>b\u00e4ttre upplevelse<\/strong> f\u00f6r medborgarna och <strong>h\u00f6gre s\u00e4kerhet<\/strong> i en alt snabbare f\u00f6r\u00e4nderlig v\u00e4rld.<\/p>\n<ul>\n<li><strong>20 min &#8211; Hur anv\u00e4nds AI i ett kontaktcenter?\u00a0<\/strong><\/li>\n<\/ul>\n<p style=\"padding-left: 40px;\">Det \u00e4r inte bara chatboten som drivs av AI. Joakim Skalberg, Principal Solution Consultant p\u00e5 Genesys, ber\u00e4tta om hur AI s\u00e4nker personaloms\u00e4ttning, h\u00f6jer kompetensen, ger r\u00e4tt st\u00f6d till r\u00e4tt medborgare och mycket annat. Han kommer ocks\u00e5 ber\u00e4tta vad man INTE b\u00f6r g\u00f6ra med AI.<\/p>\n<ul>\n<li><strong>15 min &#8211; AWS Sovereign Cloud, den sista pusselbiten.\u00a0<\/strong><\/li>\n<\/ul>\n<p style=\"padding-left: 40px;\">Det finns ett antal molnplattformar som anses vara mycket s\u00e4kra. En utmaning \u00e4r att de flesta av dessa \u00e4r amerikanska och det har diskuterats hur r\u00e5digheten \u00f6ver data \u00e4r med tanke p\u00e5 senaste tidens os\u00e4kra v\u00e4rld. AWS ber\u00e4ttar hur man m\u00f6ter dessa utmaningar genom AWS-EU-Soverign Cloud, en tj\u00e4nst som inte n\u00e5s av utl\u00e4ndsk lagstiftning.<\/p>\n<p><strong>Registrera dig f\u00f6r och l\u00e4ra dig mer.<\/strong>[\/vc_column_text][\/vc_column][\/vc_row][\/vc_section]<\/p>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>[vc_section background_color=&#8221;bgc-lgray&#8221; flair=&#8221;%5B%7B%22flair_type%22%3A%22f_type_image%22%2C%22hide_mobile%22%3A%22yes%22%7D%5D&#8221;][vc_row el_id=&#8221;form&#8221;][vc_column width=&#8221;1\/2&#8243;][vc_column_text css=&#8221;&#8221;] Vem \u00e4ger datan? Digital suver\u00e4nitet f\u00f6r kontaktcenter inom offentlig sektor. [\/vc_column_text][vc_column_text css=&#8221;&#8221;]Offentlig sektor st\u00e5r inf\u00f6r v\u00e4xande krav: leverera mer effektiva tj\u00e4nster, s\u00e4nk kostnaderna och s\u00e4kerst\u00e4ll datas\u00e4kerhet \u2013 samtidigt som medborgarnas f\u00f6rv\u00e4ntningar \u00f6kar. I detta 45-minuters webinar g\u00e5r vi igenom hur man kan balansera dessa utmaningar med r\u00e4tt kombination av [&hellip;]<\/p>\n","protected":false},"author":1157,"featured_media":591179,"template":"","tax_priority":[],"tax_contenttheme":[14850],"tax_bundle":[],"tax_contenttheme2":[16140,16161],"tax_capability_sitewide":[18168],"tax_products_programs":[17531],"tax_buying_job":[],"tax_buyer_persona":[16881,16900],"tax_sector":[17005],"tax_segment":[17096,17121],"class_list":["post-590327","webinars","type-webinars","status-publish","has-post-thumbnail","hentry","webinar_type-webinar-bytes","tax_contenttheme-improve-customer-experience-en-gb","tax_contenttheme2-improve-customer-experience-en-gb","tax_contenttheme2-improve-employee-experience-en-gb","tax_capability_sitewide-cloud-migration-en-gb","tax_products_programs-genesys-cloud-cx-en-gb","tax_buyer_persona-business-en-gb","tax_buyer_persona-technical-en-gb","tax_sector-public-en-gb","tax_segment-enterprise-en-gb","tax_segment-midsized-en-gb"],"acf":{"w_tycontent":"<p>Har du fr\u00e5gor? Tveka inte att kontakta oss f\u00f6r och prata med en specialist inom effentlig sektor <a href=\"https:\/\/www.genesys.com\/campaign\/request-a-demo\">h\u00e4r<\/a><\/p>\n","meta_description":"Registrera dig f\u00f6r v\u00e5rt webinar om du arbetar med kundservice inom offentlig sektor.","no_index":false,"no_follow":false,"next_steps_type":"default","media_type":"embed","media_position":"top","disable_next_steps":false,"display_desc":false,"title_align":"left","meta_title":"","meta_twitter_title":"","meta_twitter_description":"","meta_facebook_title":"","meta_facebook_description":"","custom_canonical_url":"","w_sdate":"09\/24\/2025 9:00 am","w_edate":"09\/24\/2025 10:00 am","w_scope":"single","w_single_timezone":"SEPTEMBER 24, 2025 AT 9.00AM ","item_nav_hide":"no","utm_pass":false,"disable_chat":false,"enable_external_utm":false,"add_to_global_events":false,"enable_ab_test":false,"ns_title":"","ns_subtitle":"","resource_next_steps":[{"ID":587146,"post_author":"1121","post_date":"2025-08-04 02:12:00","post_date_gmt":"2025-08-04 09:12:00","post_content":"[vc_row][vc_column][vc_column_text css=\"\"]The <a href=\"https:\/\/www.genesys.com\/en-gb\/blog\/post\/the-future-of-cx-how-ai-will-redefine-customer-experiences-in-2025\" target=\"_blank\" rel=\"noopener\">growth of artificial intelligence (AI)<\/a> throughout organisations necessitates the need for AI ethics. As AI becomes more independent in decision-making and automation, your ethics strategy takes center stage. It should support innovation and maintain the right level of oversight and control.\r\n\r\nEthical AI refers to the responsible design, development and deployment of AI systems in alignment with business values and societal expectations. Genesys defines ethical AI as a practice that safeguards businesses by applying AI with a purpose, adhering to data standards, mitigating bias and upholding privacy.\r\n\r\nIn this article, we explore the need for ongoing synergy between product development and privacy officers in a company\u2019s AI innovation strategies.[\/vc_column_text][vc_row_inner][vc_column_inner][vc_column_text css=\"\"]\r\n<h2><span style=\"font-weight: 400;\">Addressing Ethical Oversight and Embracing Innovation<\/span><\/h2>\r\n<span style=\"font-weight: 400;\">Without a robust ethical AI strategy, companies can introduce risks, such as public mistrust, monetary loss, litigation and missed opportunities for innovation. In fact,<\/span> <a href=\"https:\/\/www.mckinsey.com\/capabilities\/quantumblack\/our-insights\/the-state-of-ai\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">according to a McKinsey survey<\/span><\/a><span style=\"font-weight: 400;\">, 70% of high-performing organisations report difficulties integrating data into AI models, often due to gaps in regulatory oversight and compliance challenges. Addressing these barriers is essential to staying competitive and embracing innovation in the evolving AI landscape.<\/span>\r\n\r\n<span style=\"font-weight: 400;\">The challenge is that AI doesn\u2019t have a moral compass. So, it\u2019s important that human vigilance is part of the innovation process of how the technology is built and implemented in products or services. This means the rush to innovate shouldn\u2019t sideline guidance on how data is acquired to train AI, how and where the generated results will be used, and what permissions for use will be required.<\/span>\r\n\r\n<span style=\"font-weight: 400;\">From a lifecycle management perspective \u2014 from data acquisition to its deletion \u2014 humans must monitor who has access and what type of access. Additionally, the collection and use of data should be based on need and minimised accordingly.<\/span>\r\n\r\n<span style=\"font-weight: 400;\">AI ethics should go far beyond the front-end decision-making process to continually monitor these goals while supporting ongoing innovation. One important reason is the issue of potential drift. This occurs when an AI model's performance degrades over time and the data it encounters deviates from the data it was trained on. For example, drift could create bias in output data that you were unaware of at the front end of an implementation.<\/span>\r\n\r\n<span style=\"font-weight: 400;\">Looking at outcomes reveals how AI is being used. Establishing<\/span> <a href=\"https:\/\/www.genesys.com\/en-gb?post_type=blog&amp;p=555290\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">guiding principles for AI ethics is critical<\/span><\/a><span style=\"font-weight: 400;\">. Effective management requires navigating AI ethics from multiple perspectives, particularly those of privacy officers, product development teams and business leaders.<\/span>[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][vc_row_inner][vc_column_inner][vc_column_text css=\"\"]\r\n<h4 style=\"text-align: center;\"><i>41% of CX leaders surveyed are adopting formal AI ethics policies.<\/i><\/h4>\r\n&nbsp;\r\n<p style=\"text-align: center;\"><i>\u2013<\/i><a href=\"https:\/\/www.genesys.com\/en-gb\/resources\/customer-experience-in-the-age-of-ai?ost_tool=blog&ost_campaign=0-0-0-0-0-0-0-blog\" target=\"_blank\" rel=\"noopener\"> <i>Customer experience in the age of AI<\/i><\/a><i>,<\/i><i> Genesys, 2024<\/i><\/p>\r\n[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][vc_row_inner][vc_column_inner][vc_column_text css=\"\"]\r\n<h2><span style=\"font-weight: 400;\">Don't Let Process Become an Obstacle to Innovation<\/span><\/h2>\r\n<span style=\"font-weight: 400;\">High-performing organisations frequently struggle with AI governance because of the complexity of the global regulatory environment. While they intend to move forward, they often take steps back because of a lack of governance. This increases the risk of public mistrust, leading to skepticism about AI-driven decisions. There\u2019s also the risk of missed opportunity from a lack of innovation due to operational roadblocks when trying to implement AI.<\/span>\r\n\r\n<span style=\"font-weight: 400;\">AI tools in the market are open-ended, meaning they generate responses not limited to predetermined options and can reflect biases in training data. It\u2019s imperative that privacy officers understand how data is being collected and used, and what personal information is feeding into the tool. There\u2019s also the question of purpose: Why is this set of data needed and what output do you expect from that?<\/span>\r\n\r\n<span style=\"font-weight: 400;\">Once the inputs and the outputs of data use are understood, the privacy officer moves to a risk assessment. This requirement under some EU regulations considers the harm versus the benefit to the individual and the company from the use of this tool.<\/span>\r\n\r\n<span style=\"font-weight: 400;\">Privacy officers must implement governance frameworks that are transparent and provide clarity on AI decision-making processes and data management that product development teams use. This approach mitigates risks up-front and enables fast and effective product innovation.<\/span>[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][vc_row_inner][vc_column_inner][vc_column_text css=\"\"]\r\n<h2><span style=\"font-weight: 400;\">Embedding AI Ethics Into Product Development<\/span><\/h2>\r\n<span style=\"font-weight: 400;\">Product developers are typically excited about exploring the potential of new AI technologies. However, they\u2019re often less focused on issues of data privacy. This can lead to ethical blind spots and roadblocks.<\/span>\r\n\r\n<span style=\"font-weight: 400;\">One common roadblock is having a blanket privacy statement for certain technologies, such as generative AI. Because generative<\/span><a href=\"https:\/\/www.genesys.com\/en-gb?post_type=blog&amp;p=488127\"> <span style=\"font-weight: 400;\">AI can be the foundation for many use cases<\/span><\/a><span style=\"font-weight: 400;\">, it\u2019s important to address each one differently to understand what the tech is doing.<\/span>\r\n\r\n<span style=\"font-weight: 400;\">For example, if generative AI creates a summary of a customer interaction, is a human involved in a review of its output? Or is it being used to help evaluate a customer for a loan? Those are very different in terms of customer impact and change, depending on what the generative AI is doing.<\/span>\r\n\r\n<span style=\"font-weight: 400;\">Evaluate each AI-driven process individually, based on:<\/span>\r\n\r\n<b>The scope of AI usage: <\/b><span style=\"font-weight: 400;\">How is AI influencing business processes and customer interactions?<\/span>\r\n\r\n<b>Human oversight: <\/b><span style=\"font-weight: 400;\">Does a human review AI-generated outputs, or are decisions fully automated?<\/span>\r\n\r\n<b>Risk tolerance:<\/b><span style=\"font-weight: 400;\"> The ethical and legal implications vary depending on AI applications.<\/span>\r\n\r\n<b>Privacy compliance:<\/b><span style=\"font-weight: 400;\"> How will the company balance evolving regulations while fostering innovation?<\/span>\r\n\r\n<span style=\"font-weight: 400;\">Many companies struggle to maintain the necessary transparency throughout product development because they can\u2019t explain how their AI models generate outputs. At Genesys, our privacy office is closely aligned with product teams throughout the full development process.<\/span>[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][vc_row_inner][vc_column_inner][vc_column_text css=\"\"]\r\n<h2><span style=\"font-weight: 400;\">Creating a Framework to Safeguard Data<\/span><\/h2>\r\n<span style=\"font-weight: 400;\">Genesys developed a structured framework to safeguard customer and company data while adhering to regulatory requirements. This framework includes safeguarding the data with rigorous information security controls as well as several external audits that are built on privacy. Let\u2019s take a look at the key tenets of this framework.<\/span>\r\n\r\n<b>We encrypt data as it moves between systems.<\/b><span style=\"font-weight: 400;\"> To allow even more control, we let customers bring their own keys if they want to be the only ones with access to transcripts and recordings. For example, for training AI models, we have an opt-in process if customers agree to share their transcripts to help some of our models. And that data is anonymised before it is used for training the models.<\/span>\r\n\r\n<span style=\"font-weight: 400;\">As a global company, <\/span><b>we monitor<\/b><span style=\"font-weight: 400;\"> many different industries and countries around the world to be aware of various laws and aim to ensure that we're meeting all regulatory requirements.<\/span>\r\n\r\n<span style=\"font-weight: 400;\">As part of product development, <\/span><b>we require annual compliance training<\/b><span style=\"font-weight: 400;\"> that covers types of data and what\u2019s considered personally identifiable information (PII), as well as acceptable uses of customer data. That\u2019s because PII data is more than personal information, like social security numbers or biometric data. It could be how long agents are working and how many agents are on the system.<\/span>\r\n\r\n<span style=\"font-weight: 400;\">Natural language systems within<\/span> <a href=\"https:\/\/www.genesys.com\/en-gb\/blog\/post\/measuring-ai-quality-bias-accuracy-and-benchmarking-for-conversational-ai\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">AI inherently have bias<\/span><\/a><span style=\"font-weight: 400;\"> with content from multiple humans, so <\/span><b>we take steps to understand the risk of bias<\/b><span style=\"font-weight: 400;\"> and how it\u2019s created. Annotators from various backgrounds test our models to guard against models making unintended decisions, especially with the potential for system drift over time.<\/span>\r\n\r\n<span style=\"font-weight: 400;\">These models are meant to augment, give tips or feedback, for example, not necessarily make decisions in real time. That\u2019s why <\/span><b>we start early and monitor continuously<\/b><span style=\"font-weight: 400;\">.<\/span>[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][vc_row_inner][vc_column_inner][vc_column_text css=\"\"]\r\n<h2><span style=\"font-weight: 400;\">Trust Defined by Transparency<\/span><\/h2>\r\n<span style=\"font-weight: 400;\">AI is a power you can wield if you\u2019re confident of what it\u2019s made of \u2014 what makes it work, and what makes it break. Transparency is a defining feature of the Genesys AI ethics approach.<\/span>\r\n\r\n<span style=\"font-weight: 400;\">While some businesses might be hesitant to commit to transparency and reveal to customers how they work with AI, consumers today are becoming more comfortable interacting with it. In fact, in \u201c<\/span><a href=\"https:\/\/www.genesys.com\/en-gb\/resources\/customer-experience-in-the-age-of-ai?ost_tool=blog&ost_campaign=0-0-0-0-0-0-0-blog\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Customer experience in the age of AI<\/span><\/a><span style=\"font-weight: 400;\">,\u201d 37% of CX leaders surveyed said their organisation proactively communicates how they're using AI-related data.<\/span>\r\n\r\n<span style=\"font-weight: 400;\">AI ethics isn\u2019t just a regulatory requirement \u2014 it\u2019s a strategic advantage. Organisations that prioritise AI transparency, fairness and accountability can be better positioned to build trust, drive innovation and maintain compliance. It\u2019s good business and good for your customers.<\/span>\r\n\r\n<b>For more insights, watch our on-demand webinar and Q&amp;A session \"<\/b><a href=\"https:\/\/www.genesys.com\/en-gb\/webinars\/putting-ethical-ai-into-practice-principles-and-strategies-for-success?ost_tool=blog&ost_campaign=0-0-0-0-0-0-0-blog\" target=\"_blank\" rel=\"noopener\"><b>Putting ethical AI into practice: Principles and strategies for success<\/b><\/a><b>.\"<\/b>[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][vc_row_inner][vc_column_inner][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row]","post_title":"Balancing Innovation with Responsible AI","post_excerpt":"","post_status":"publish","comment_status":"closed","ping_status":"closed","post_password":"","post_name":"balancing-innovation-with-responsible-ai","to_ping":"","pinged":"","post_modified":"2025-08-19 13:04:06","post_modified_gmt":"2025-08-19 20:04:06","post_content_filtered":"","post_parent":0,"guid":"https:\/\/www.genesys.com\/blog\/post\/balancing-innovation-with-responsible-ai","menu_order":0,"post_type":"blog","post_mime_type":"","comment_count":"0","filter":"raw"},{"ID":547262,"post_author":"853","post_date":"2024-11-11 09:29:33","post_date_gmt":"2024-11-11 17:29:33","post_content":"","post_title":"Why companies choose Genesys Cloud for AI and automation","post_excerpt":"","post_status":"publish","comment_status":"closed","ping_status":"closed","post_password":"","post_name":"why-companies-choose-genesys-cloud-for-ai-and-automation","to_ping":"","pinged":"","post_modified":"2025-05-06 04:32:52","post_modified_gmt":"2025-05-06 11:32:52","post_content_filtered":"","post_parent":0,"guid":"https:\/\/www.genesys.com\/?post_type=resources&#038;p=547262","menu_order":0,"post_type":"resources","post_mime_type":"","comment_count":"0","filter":"raw"},{"ID":585378,"post_author":"816","post_date":"2025-07-25 03:42:17","post_date_gmt":"2025-07-25 10:42:17","post_content":"[vc_section full_width=\"stretch_row\"][vc_row][vc_column][vc_column_text css=\"\"]<span style=\"font-weight: 400;\">Today\u2019s world is full of uncertainty \u2014 geopolitical tensions, climate disruption, economic shifts. How a company responds in these moments reveals the depth of its values and vision. At Genesys, we believe sustainability isn\u2019t just a goal \u2014 it\u2019s a responsibility. It\u2019s one that demands action in every region we serve and in every innovation we deliver.<\/span>\r\n\r\n<span style=\"font-weight: 400;\">For Genesys, sustainability is empathy in action.<\/span>\r\n\r\n<span style=\"font-weight: 400;\">It means designing solutions that reduce environmental impact while elevating human potential. And it means aligning business performance with community impact \u2014 whether we\u2019re helping customers shrink their carbon footprints, earning top scores for inclusion, expanding access through charitable discount programs or advancing employee-led volunteerism initiatives.<\/span>\r\n\r\n<span style=\"font-weight: 400;\">These values aren\u2019t abstract ideals. They\u2019re the engine behind how we show up for people and the planet. Through our values of \u201cGo Big,\u201d \u201cEmbrace Empathy\u201d and \u201cFly in Formation,\u201d we unite cross-functional teams, elevate our social impact and innovate with purpose.<\/span>\r\n\r\n<span style=\"font-weight: 400;\">In this article, we\u2019ll highlight the many ways Genesys continues to take meaningful action \u2014 because we believe building a <a href=\"https:\/\/www.genesys.com\/en-gb\/company\/sustainability\" target=\"_blank\" rel=\"noopener\">sustainable future<\/a> isn\u2019t optional. It\u2019s essential. And it\u2019s something we commit to every day through the choices we make.<\/span>[\/vc_column_text][\/vc_column][\/vc_row][\/vc_section][vc_section][vc_row][vc_column][vc_column_text css=\"\"]\r\n<h3><span style=\"font-weight: 400;\">Embrace Empathy: Leading with Heart, Acting with Purpose<\/span><\/h3>\r\n<span style=\"font-weight: 400;\">At Genesys, empathy isn\u2019t just a guiding principle; it\u2019s the heart of how we build, lead and give back. This approach to sustainability is grounded in the belief that innovation must serve people and the planet if we want both to thrive. That\u2019s why we take action that centres on both human wellbeing and environmental responsibility.<\/span>\r\n\r\n<span style=\"font-weight: 400;\">We set an ambitious goal to achieve by 2030: Power 80 million meaningful conversations among charities and people in need. We\u2019re proud to report that we\u2019ve reached 16 million during fiscal years 2024 and 2025.<\/span>\r\n\r\n<span style=\"font-weight: 400;\">These aren\u2019t just numbers \u2014 they\u2019re real moments of support, comfort and connection made possible by Genesys technology. Organisations like <a href=\"https:\/\/www.genesys.com\/customer-stories\/the-trevor-project\" target=\"_blank\" rel=\"noopener\">The Trevor Project<\/a> and <a href=\"https:\/\/www.genesys.com\/en-gb\/customer-stories\/refuge\" target=\"_blank\" rel=\"noopener\">Refuge<\/a><\/span><span style=\"font-weight: 400;\">\u00a0<\/span><span style=\"font-weight: 400;\">use the <a href=\"https:\/\/www.genesys.com\/en-gb\/genesys-cloud\" target=\"_blank\" rel=\"noopener\">Genesys Cloud<\/a><\/span><span style=\"font-weight: 400;\">\u2122<\/span><span style=\"font-weight: 400;\">\u00a0platform to deliver life-saving services faster and more effectively.<\/span>\r\n\r\n<span style=\"font-weight: 400;\">Our employees also put empathy into motion. In FY\u201925, they logged over 11,000 volunteer hours \u2014 a 134% increase from the previous year. Whether we were planting trees in Toronto, maintaining park trails in Raleigh, North Carolina, or making seed balls for reforestation efforts in Bengaluru, India, our global teams are showing up for their communities.<\/span>\r\n\r\n<span style=\"font-weight: 400;\">Inclusion is another key pillar of empathy at Genesys. In FY\u201925, we ranked in the top 10% of tech companies for employees feeling valued \u2014 a reflection of a culture that celebrates belonging and inclusion. From our global inclusion groups to adding new initiatives like Genesys Veterans, we\u2019re fostering a workplace where everyone has the chance to contribute and grow.<\/span>\r\n\r\n<span style=\"font-weight: 400;\">To embrace empathy is to recognise that sustainability is more than metrics. It\u2019s about putting people first, inside and outside the company,<\/span><span style=\"font-weight: 400;\">\u00a0and doing our part to build a better future. It\u2019s more than aspiration; it\u2019s what we practice every day.<\/span>[\/vc_column_text][\/vc_column][\/vc_row][\/vc_section][vc_section][vc_row][vc_column][vc_column_text css=\"\"]\r\n<h5 style=\"text-align: center;\"><em><span style=\"font-weight: 400;\">\"To embrace empathy is to recognise that sustainability is more than metrics. It\u2019s about putting people first, inside and outside the company,<\/span> <span style=\"font-weight: 400;\">and doing our part to build a better future.\"<\/span><\/em><\/h5>\r\n[\/vc_column_text][\/vc_column][\/vc_row][\/vc_section][vc_section][vc_row][vc_column][vc_column_text css=\"\"]\r\n<h3><span style=\"font-weight: 400;\">Fly in Formation: Advancing Together, Aligned by Purpose<\/span><\/h3>\r\nAt Genesys, we believe that we unlock our greatest potential when teams are aligned by values, supported by purpose and empowered to grow. This is what we call \u201cFlying in Formation.\u201d It\u2019s not just a catchy phrase; it\u2019s how we build a workplace where people feel valued, connected and motivated to make a difference.\r\n\r\nOnly employees can truly define culture. In FY\u201925, their voices helped us earn recognition as a Certified Great Place to Work\u00ae in 14 countries and land on several global Best Places to Work lists. With an employee engagement score of 8.4, Genesys places in the top 25% of more than 300 peer tech companies. That says something important about how we lead, listen and evolve.\r\n\r\nOur commitment to career development is just as strong. Last year, we expanded access to in-person \u201cCollaborate Sessions,\u201d and launched new virtual resources, including Workday Learning, a peer mentorship program and GROW10. This offers dedicated time for employees to pursue personal growth and learning goals.\r\n\r\nTo do this, we\u2019re building flexible career paths, supporting veterans and underrepresented communities, or simply empowering employees to bring their best every day \u2014 our collective success is rooted in shared momentum.[\/vc_column_text][\/vc_column][\/vc_row][\/vc_section][vc_section][vc_row][vc_column][vc_column_text css=\"\"]\r\n<h3><span style=\"font-weight: 400;\">Go Big: Bold Innovation, Responsible Building<\/span><\/h3>\r\nAt Genesys, \u201cGoing Big\u201d means more than setting ambitious goals or developing cutting-edge technology. It\u2019s about scaling innovation in ways that serve customers, partners and communities. That includes technology that reduces their emissions, providing them with resiliency, security and privacy.\r\n\r\nThis is how we go big to meet their needs. We believe bold ideas should come with built-in responsibility to planet Earth, too. That\u2019s why we design our solutions to be as sustainable as they are impactful.\r\n\r\nThis past year, we made major strides across product offerings and environmental commitments. We launched a suite of new artificial intelligence (AI) capabilities, including Genesys Cloud Virtual Agent, Agent Copilot, Supervisor Copilot and Virtual Supervisor. Each of these was built to enable businesses to provide a better customers experience \u2013 and orchestrate those experiences \u2013 with greater intelligence, speed and scale.\r\n\r\nIn June 2025, we introduced <a href=\"https:\/\/www.genesys.com\/en-gb\/blog\/post\/deliver-the-next-level-of-experience-with-genesys-cloud-ai-studio-and-ai-guides\" target=\"_blank\" rel=\"noopener\">Genesys Cloud\u2122\u00a0AI Studio, featuring Genesys Cloud AI Guides and Custom Conversation Summaries<\/a>. This is a major step into <a href=\"https:\/\/www.genesys.com\/en-gb\/blog\/post\/laying-the-groundwork-for-agentic-ai-in-customer-experience\" target=\"_blank\" rel=\"noopener\">agentic AI<\/a>, where systems evolve from task-based execution to semi-autonomous problem-solving.\r\n\r\nBut access to innovation shouldn\u2019t be reserved for the few. Through our <a href=\"https:\/\/www.genesys.com\/en-gb\/genesys-charitable-discount-program\" target=\"_blank\" rel=\"noopener\">Charitable Discount Program<\/a>, dozens of nonprofit organisations now have access to these same powerful tools. In this way, we\u2019re extending the reach of empathetic, cloud-powered experiences to those who need them most.\r\n\r\nGoing big also means shrinking our own environmental impact. In FY\u201925, we reduced greenhouse gas emissions by 13% organically and maintained carbon neutrality in Genesys Cloud operations. This commitment to sustainable design helped us earn LEED Platinum certification for our Budapest R&amp;D Centre and Gold certification for our Manila office.\r\n\r\nWhen businesses choose Genesys, they\u2019re not just investing in performance, they\u2019re choosing a partner that shares their values. By helping businesses reduce their carbon footprint or building products that empower people, we\u2019re going big in all the right ways: with purpose, impact and integrity.[\/vc_column_text][\/vc_column][\/vc_row][\/vc_section][vc_section][vc_row][vc_column][vc_column_text css=\"\"]\r\n<h3><span style=\"font-weight: 400;\">Looking Ahead: Purpose in Every Step<\/span><\/h3>\r\n<span style=\"font-weight: 400;\">At Genesys, we don\u2019t see sustainability as a side effort. It\u2019s a core part of how we think, design and act every day for long-term progress.<\/span>\r\n\r\n<span style=\"font-weight: 400;\">What also matters is how we show up and consistently support people and the planet. That commitment is built into our products, reflected in our culture and carried forward by the performance of our teams around the world.<\/span>\r\n\r\n<span style=\"font-weight: 400;\">If you\u2019re looking to work with a company that\u2019s serious about delivering meaningful impact \u2014 for its customers, employees and global communities \u2014 you\u2019ll find that ethos here. It\u2019s not in lofty promises, but instead it\u2019s in meaningful and measurable actions.<\/span>\r\n\r\n<span style=\"font-weight: 400;\">We know this work is a journey, and we\u2019re ready for it. Because when sustainability is rooted in empathy, aligned with purpose and backed by results, it\u2019s not just good business. It\u2019s the kind of business that helps move everyone forward. <\/span>\r\n\r\n<em><span style=\"font-weight: 400;\">Learn <a href=\"https:\/\/www.genesys.com\/en-gb\/company\/sustainability\" target=\"_blank\" rel=\"noopener\">more about sustainability at Genesys<\/a> and then read our \"<a href=\"https:\/\/library.genesys.com\/m\/12eff224b7832092\/original\/FY25_Genesys_Sustainability-Report.pdf\" target=\"_blank\" rel=\"noopener\">FY25 Sustainability Report<\/a>.\"\u00a0<\/span><\/em>[\/vc_column_text][\/vc_column][\/vc_row][\/vc_section]","post_title":"Sustainability at Genesys: Grounded in Action, Driven by Empathy","post_excerpt":"","post_status":"publish","comment_status":"closed","ping_status":"closed","post_password":"","post_name":"sustainability-at-genesys-grounded-in-action-driven-by-empathy","to_ping":"","pinged":"","post_modified":"2025-07-25 03:50:35","post_modified_gmt":"2025-07-25 10:50:35","post_content_filtered":"","post_parent":0,"guid":"https:\/\/www.genesys.com\/blog\/post\/sustainability-at-genesys-grounded-in-action-driven-by-empathy","menu_order":0,"post_type":"blog","post_mime_type":"","comment_count":"0","filter":"raw"},{"ID":586522,"post_author":"1155","post_date":"2025-07-31 09:03:53","post_date_gmt":"2025-07-31 16:03:53","post_content":"[vc_section full_width=\"stretch_row\"][vc_row][vc_column][vc_column_text css=\"\"]<span style=\"font-weight: 400;\">The <a href=\"https:\/\/www.genesys.com\/en-gb\/blog\/post\/agentic-ai-the-difference-between-leading-and-lagging-in-cx\" target=\"_blank\" rel=\"noopener\">rapid ascent of agentic artificial intelligence (AI)<\/a> is transforming how businesses interact with customers and operationalise customer experience (CX) workflows. Leading enterprises are now orchestrating real-time, personalised, proactive and increasingly semi-autonomous engagements powered by AI.<\/span>\r\n\r\n<span style=\"font-weight: 400;\">The AI adoption curve has moved beyond the proof-of-concept phase. Enterprises now expect AI to deliver tangible business outcomes, a competitive advantage and <a href=\"https:\/\/www.genesys.com\/en-gb\/blog\/post\/discovering-the-business-value-of-ai-a-new-model-for-growth\" target=\"_blank\" rel=\"noopener\">proven ROI<\/a>. But while the opportunities are vast, so are the risks.<\/span><span style=\"font-weight: 400;\">\u00a0<\/span>\r\n\r\n<span style=\"font-weight: 400;\">For technical leaders a new \u201cdual mandate\u201d has emerged: Innovate and protect. Organisations must now deliver AI-powered CX innovation at scale while also managing an expanding range of risks including compliance violations, geopolitical instability, AI-driven cyberattacks, data breaches and operational downtime.<\/span><span style=\"font-weight: 400;\">\r\n<\/span>\r\n\r\n<span style=\"font-weight: 400;\">In this high-stakes environment, responsible CX practices can no longer remain in the background. They're now mission critical. As innovation accelerates, the need to embed responsibility and accountability into every layer of the customer experience has never been more important.<\/span>[\/vc_column_text][\/vc_column][\/vc_row][\/vc_section][vc_section][vc_row][vc_column][vc_column_text css=\"\"]\r\n<h3><span style=\"font-weight: 400;\">The Dual Mandate: Innovate and Protect<\/span><\/h3>\r\n<span style=\"font-weight: 400;\">The pressure to innovate is real. The competitive landscape demands more automated yet personalised customer experiences; and AI is the key enabler. According to<\/span> <a href=\"https:\/\/www.gartner.com\/en\/articles\/top-technology-trends-2025\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Gartner<\/span><\/a><sup><span style=\"font-weight: 400;\">\u00ae<\/span><\/sup><span style=\"font-weight: 400;\">, \u201cby 2028, at least 15% of day-to-day work decisions will be made autonomously through agentic AI, up from 0% in 2024\u201d<\/span><sup><span style=\"font-weight: 400;\">1<\/span><\/sup><span style=\"font-weight: 400;\">. This marks a massive leap from today\u2019s baseline and signals the dawn of AI decision-making at scale.\u00a0<\/span>\r\n\r\n<span style=\"font-weight: 400;\">However, rushing AI implementation without adequate safeguards creates significant vulnerabilities. And none is more damaging than the erosion of customer trust.<\/span>[\/vc_column_text][\/vc_column][\/vc_row][\/vc_section][vc_section][vc_row][vc_column][vc_single_image image=\"585884\" css=\"\"][\/vc_column][\/vc_row][\/vc_section][vc_section][vc_row][vc_column][vc_column_text css=\"\"]<span style=\"font-weight: 400;\">This transition to agentic AI demands rigorous governance and <\/span><a href=\"https:\/\/www.genesys.com\/en-gb\/article\/genesys-cloud-ai-ethics\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">ethical AI<\/span><\/a><span style=\"font-weight: 400;\"> oversight. CXOs who are responsible for technology and compliance must ensure AI is reliable, transparent, fair and explainable \u2014 while meeting security and privacy standards.<\/span>\r\n\r\n<span style=\"font-weight: 400;\">Adding to this complexity, the very data that powers these intelligent systems is a target for increasingly sophisticated threats. Adversaries are now leveraging AI to automate attacks, enhance phishing campaigns and even adapt their tactics in real-time. This necessitates a proactive and adaptive security posture, ideally one that leverages AI for detection and defense.<\/span>\r\n\r\n<span style=\"font-weight: 400;\">The reality is AI-powered systems are now considered critical infrastructure. When customer-facing AI services fail, the impact cascades through entire customer journeys, making redundancy and rapid recovery capabilities essential.<\/span>\r\n\r\n<span style=\"font-weight: 400;\">Resilience planning must now include AI system availability alongside other critical CX systems. This change is reflected in regulations like Europe\u2019s<\/span> <a href=\"https:\/\/digital-strategy.ec.europa.eu\/en\/policies\/nis2-directive\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Network and Information Security 2 (NIS2)<\/span><\/a><span style=\"font-weight: 400;\"> Directive and the<\/span> <a href=\"https:\/\/www.genesys.com\/en-gb\/resources\/navigating-compliance-with-the-digital-operational-resilience-act\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Digital Operational Resilience Act (DORA)<\/span><\/a><span style=\"font-weight: 400;\">, which demand clear AI risk management disclosures and operational resilience.<\/span>\r\n\r\n<span style=\"font-weight: 400;\">AI innovation shows no signs of slowing. CXOs must solve a difficult equation: How can we move fast and stay safe?<\/span>\r\n\r\n<span style=\"font-weight: 400;\">Move too cautiously and risk disruption by those who charge forward. Deploy AI without safeguards and risk reputational, operational and regulatory fallout.<\/span>[\/vc_column_text][\/vc_column][\/vc_row][\/vc_section][vc_section][vc_row][vc_column][vc_single_image image=\"585886\" css=\"\"][\/vc_column][\/vc_row][\/vc_section][vc_section][vc_row][vc_column][vc_column_text css=\"\"]\r\n<h3><span style=\"font-weight: 400;\">Rising Headwinds: Regulation and Geopolitics<\/span><\/h3>\r\n<span style=\"font-weight: 400;\">It\u2019s not just about technology. The regulatory and geopolitical landscape is creating new constraints on how and where enterprises operate.<\/span>\r\n\r\n<span style=\"font-weight: 400;\">Nowhere is this pressure more visible than in the compliance landscape taking shape globally. It\u2019s evolving faster than most enterprises can adapt with frameworks like the<\/span> <a href=\"https:\/\/www.genesys.com\/en-gb\/blog\/post\/understanding-your-role-in-the-eu-ai-act-and-dora-compliance\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">EU AI Act<\/span><\/a><span style=\"font-weight: 400;\"> and ISO\/IEC 42001 setting the baseline for responsible AI, while regulations like GDPR <a href=\"https:\/\/www.genesys.com\/en-gb\/blog\/post\/navigating-the-new-era-of-security-privacy-and-compliance\" target=\"_blank\" rel=\"noopener\">enforce strict data privacy and governance standards<\/a>.<\/span>\r\n\r\n<span style=\"font-weight: 400;\">One of the most significant regulatory shifts is the rise of sovereignty-focused mandates that are redefining how organisations operate across regions, including how they architect and scale CX. Driven by national security, digital sovereignty and economic protectionism, governments worldwide are tightening the rules around where customer data can be stored, processed and accessed.<\/span>\r\n\r\n<span style=\"font-weight: 400;\">A recent<\/span> <a href=\"https:\/\/www.mckinsey.com\/capabilities\/mckinsey-digital\/our-insights\/risk-rebalancing-five-important-geopolitical-risk-questions-for-cios\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">McKinsey &amp; Company article<\/span><\/a><span style=\"font-weight: 400;\"> cites that more than 70% of countries have their own data protection laws and privacy laws. Increasingly, sovereignty directives are reaching further into who controls the data and where those people and entities are based. These far-reaching mandates have given rise to \u201csovereign clouds.\u201d\u00a0\u00a0\u00a0<\/span>\r\n\r\n<span style=\"font-weight: 400;\">This geopolitical fragmentation, notably regulatory obligations, introduces friction that can slow down and complicate CX transformation. IT leaders now devote significant time to vendor architecture discussions, examining where data flows, which jurisdictions have access to and contingency planning for when regulations change.<\/span>\r\n\r\n<span style=\"font-weight: 400;\">Today\u2019s reality is that regulatory compliance is reshaping how CX solutions are built and deployed. Delivering customer experience at scale isn\u2019t just a technology challenge; it\u2019s increasingly an architectural and governance one as well.<\/span>[\/vc_column_text][\/vc_column][\/vc_row][\/vc_section][vc_section][vc_row][vc_column][vc_column_text css=\"\"]\r\n<h3><span style=\"font-weight: 400;\">Five Non-Negotiable Priorities for Responsible CX<\/span><\/h3>\r\n<span style=\"font-weight: 400;\">Delivering AI-powered customer experiences at scale requires more than technical capability. It demands a strategic approach that accounts for<\/span><a href=\"https:\/\/www.genesys.com\/en-gb\/company\/trust\"><span style=\"font-weight: 400;\"> trust<\/span><\/a><span style=\"font-weight: 400;\">, risk, regulation and resilience from the start.<\/span>\r\n\r\n<span style=\"font-weight: 400;\">The following imperatives represent non-negotiable priorities for CX leaders navigating this complexity.<\/span>[\/vc_column_text][\/vc_column][\/vc_row][vc_row][vc_column][vc_column_text css=\"\"]\r\n<h4><span style=\"font-weight: 400;\">1. Build Security in from the Ground Up<\/span><\/h4>\r\n<span style=\"font-weight: 400;\">Security must be integrated across every layer of the CX platform from infrastructure and applications to identity, data and threat detection. As cyberattacks grow more targeted and complex, embedded controls and real-time monitoring are essential. Partner with vendors that demonstrate mature security practices through third-party certifications like ISO\/IEC 27001, SOC 2 and regional equivalents (e.g., C5, IRAP, ENS High). These credentials aren\u2019t optional, they\u2019re a prerequisite.<\/span>[\/vc_column_text][\/vc_column][\/vc_row][vc_row][vc_column][vc_column_text css=\"\"]\r\n<h4><span style=\"font-weight: 400;\">2. Demand Transparency and Oversight in AI<\/span><\/h4>\r\n<span style=\"font-weight: 400;\">As AI systems gain autonomy, the decisions they make \u2014 and the data that shapes them \u2014 carry real regulatory and reputational consequences. CX leaders need clear visibility into how models are trained, how data is sourced and secured and how bias is monitored and mitigated for representational equity across languages, regions and demographics. Work with partners who publish their<\/span> <a href=\"https:\/\/www.genesys.com\/en-gb\/article\/genesys-cloud-ai-ethics\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">AI ethics principles<\/span><\/a><span style=\"font-weight: 400;\">, provide explainability tools like AI model cards and offer governance controls as standard.<\/span>[\/vc_column_text][\/vc_column][\/vc_row][vc_row][vc_column][vc_column_text css=\"\"]\r\n<h4><span style=\"font-weight: 400;\">3. Strengthen Data Privacy and Governance<\/span><\/h4>\r\n<span style=\"font-weight: 400;\">With data privacy laws evolving rapidly across jurisdictions, CX systems must provide full control over where data is stored, how it moves and who can access it. This goes beyond compliance. It\u2019s foundational to earning customer trust and maintaining brand credibility. Strong governance also ensures organisations understand how customer data feeds into AI models, enabling more transparent and responsible outcomes.<\/span>[\/vc_column_text][\/vc_column][\/vc_row][vc_row][vc_column][vc_column_text css=\"\"]\r\n<h4><span style=\"font-weight: 400;\">4. Engineer for Operational Resilience<\/span><span style=\"font-weight: 400;\">\r\n<\/span><\/h4>\r\n<span style=\"font-weight: 400;\">Even brief downtime can disrupt critical customer journeys and damage loyalty. That\u2019s why responsible CX requires platforms designed for high availability, elastic scalability and seamless updates. Evaluate providers on their ability to meet SLA commitments, maintain global redundancy, and offer public visibility into system status and incident history. Reliability should never be a black box.<\/span>[\/vc_column_text][\/vc_column][\/vc_row][vc_row][vc_column][vc_column_text css=\"\"]\r\n<h4><span style=\"font-weight: 400;\">5. Align and Empower Cross-Functional Stakeholders<\/span><span style=\"font-weight: 400;\">\r\n<\/span><\/h4>\r\n<span style=\"font-weight: 400;\">Responsible CX is a shared responsibility, and it doesn\u2019t belong to IT alone. Legal, compliance, privacy, security, operations and customer-facing teams all play critical roles in managing AI risk and ensuring accountability. Establish a governance framework with clear executive sponsorship, defined roles and joint ownership across teams to break silos and scale responsibly.<\/span>[\/vc_column_text][\/vc_column][\/vc_row][\/vc_section][vc_section][vc_row][vc_column][vc_single_image image=\"585887\" css=\"\"][\/vc_column][\/vc_row][\/vc_section][vc_section][vc_row][vc_column][vc_column_text css=\"\"]\r\n<h3><span style=\"font-weight: 400;\">You Can\u2019t Bolt on Trust at the Finish Line<\/span><\/h3>\r\n<span style=\"font-weight: 400;\">The organisations poised to lead in the agentic era aren\u2019t choosing between innovation and trust. They\u2019re advancing both as inseparable drivers of growth.<\/span>\r\n\r\n<span style=\"font-weight: 400;\">As AI accelerates, the dual mandate to innovate and protect demands that responsibility and accountability move from the background to the foundation. Governance should be a core operating model that puts transparency, security, privacy and resilience on equal footing with speed and scale.<\/span>\r\n\r\n<span style=\"font-weight: 400;\">By bringing responsibility into the spotlight, organisations position themselves to deploy AI with confidence, adapt quickly, lead with integrity and earn lasting customer trust.<\/span>\r\n\r\n<span style=\"font-weight: 400;\">Ready to assess your current CX architecture or evaluate a new AI-Powered Experience Orchestration platform? <a href=\"https:\/\/www.genesys.com\/en-gb\/resources\/accelerate-customer-experiences-with-genesys-cloud-ai\" target=\"_blank\" rel=\"noopener\">Explore how Genesys Cloud\u2122 AI<\/a> allows you to strategically and securely <\/span><span style=\"font-weight: 400;\">automate and optimise your entire customer experience.<\/span>\r\n\r\n<span style=\"font-weight: 400;\">\u00a0<\/span>\r\n\r\n<em><sup><span style=\"font-weight: 400;\">1 <\/span><\/sup><span style=\"font-weight: 400;\">Source: Gartner Article, 2025 Top Strategic Technology Trends, Gene Alvarez, October 21, 2024<\/span><\/em>\r\n\r\n<em><span style=\"font-weight: 400;\">\u00a0<\/span><span style=\"font-weight: 400;\">GARTNER is a registered trademark and service mark of Gartner, Inc. and\/or its affiliates in the U.S. and internationally and is used herein with permission. All rights reserved.<\/span><\/em>[\/vc_column_text][\/vc_column][\/vc_row][\/vc_section]","post_title":"Responsible CX: Solving the Speed and Safety Equation for AI","post_excerpt":"","post_status":"publish","comment_status":"closed","ping_status":"closed","post_password":"","post_name":"responsible-cx-solving-the-speed-and-safety-equation-for-ai","to_ping":"","pinged":"","post_modified":"2025-07-31 09:30:28","post_modified_gmt":"2025-07-31 16:30:28","post_content_filtered":"","post_parent":0,"guid":"https:\/\/www.genesys.com\/blog\/post\/responsible-cx-solving-the-speed-and-safety-equation-for-ai","menu_order":0,"post_type":"blog","post_mime_type":"","comment_count":"0","filter":"raw"}],"asset_expiration":"16\/12\/2022 9:00 am","is_on_demand":true,"toggle_exceed_chat":false,"is_zoom":false,"get_started_config":"default","gsc_tab":false,"enable_intellimize_api":false,"media_embed":"<iframe width=\"560\" height=\"315\" src=\"https:\/\/www.youtube.com\/embed\/wt1PNmCfhus?si=UEcrRc2ydpA6-HjG\" title=\"YouTube video player\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>","enable_global_intellimize":true},"_links":{"self":[{"href":"https:\/\/www.genesys.com\/en-gb\/wp-json\/wp\/v2\/webinars\/590327","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.genesys.com\/en-gb\/wp-json\/wp\/v2\/webinars"}],"about":[{"href":"https:\/\/www.genesys.com\/en-gb\/wp-json\/wp\/v2\/types\/webinars"}],"author":[{"embeddable":true,"href":"https:\/\/www.genesys.com\/en-gb\/wp-json\/wp\/v2\/users\/1157"}],"version-history":[{"count":20,"href":"https:\/\/www.genesys.com\/en-gb\/wp-json\/wp\/v2\/webinars\/590327\/revisions"}],"predecessor-version":[{"id":600516,"href":"https:\/\/www.genesys.com\/en-gb\/wp-json\/wp\/v2\/webinars\/590327\/revisions\/600516"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.genesys.com\/en-gb\/wp-json\/wp\/v2\/media\/591179"}],"wp:attachment":[{"href":"https:\/\/www.genesys.com\/en-gb\/wp-json\/wp\/v2\/media?parent=590327"}],"wp:term":[{"taxonomy":"tax_priority","embeddable":true,"href":"https:\/\/www.genesys.com\/en-gb\/wp-json\/wp\/v2\/tax_priority?post=590327"},{"taxonomy":"tax_contenttheme","embeddable":true,"href":"https:\/\/www.genesys.com\/en-gb\/wp-json\/wp\/v2\/tax_contenttheme?post=590327"},{"taxonomy":"tax_bundle","embeddable":true,"href":"https:\/\/www.genesys.com\/en-gb\/wp-json\/wp\/v2\/tax_bundle?post=590327"},{"taxonomy":"tax_contenttheme2","embeddable":true,"href":"https:\/\/www.genesys.com\/en-gb\/wp-json\/wp\/v2\/tax_contenttheme2?post=590327"},{"taxonomy":"tax_capability_sitewide","embeddable":true,"href":"https:\/\/www.genesys.com\/en-gb\/wp-json\/wp\/v2\/tax_capability_sitewide?post=590327"},{"taxonomy":"tax_products_programs","embeddable":true,"href":"https:\/\/www.genesys.com\/en-gb\/wp-json\/wp\/v2\/tax_products_programs?post=590327"},{"taxonomy":"tax_buying_job","embeddable":true,"href":"https:\/\/www.genesys.com\/en-gb\/wp-json\/wp\/v2\/tax_buying_job?post=590327"},{"taxonomy":"tax_buyer_persona","embeddable":true,"href":"https:\/\/www.genesys.com\/en-gb\/wp-json\/wp\/v2\/tax_buyer_persona?post=590327"},{"taxonomy":"tax_sector","embeddable":true,"href":"https:\/\/www.genesys.com\/en-gb\/wp-json\/wp\/v2\/tax_sector?post=590327"},{"taxonomy":"tax_segment","embeddable":true,"href":"https:\/\/www.genesys.com\/en-gb\/wp-json\/wp\/v2\/tax_segment?post=590327"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}