{"id":432109,"date":"2022-05-17T01:15:28","date_gmt":"2022-05-17T08:15:28","guid":{"rendered":"https:\/\/www.genesys.com\/resources\/top-cx-trend-3"},"modified":"2022-05-17T10:08:23","modified_gmt":"2022-05-17T17:08:23","slug":"top-cx-trend-3","status":"publish","type":"resources","link":"https:\/\/www.genesys.com\/en-gb\/resources\/top-cx-trend-3","title":{"rendered":"Top CX Trend 3"},"content":{"rendered":"<div class=\"wpb-content-wrapper\"><p>[vc_section g_section_overflow=&#8221;visible&#8221; g_section_text=&#8221;white&#8221; full_width=&#8221;stretch_row_content&#8221; flair=&#8221;%5B%7B%22hide_mobile%22%3A%22yes%22%7D%5D&#8221; css=&#8221;.vc_custom_1632952200753{padding-top: 0px !important;padding-bottom: 0px !important;}&#8221;][vc_row][vc_column]<div class=\"chunk-template-container\" ><div class=\"wpb-content-wrapper\"><p>[vc_section full_width=&#8221;stretch_row_content&#8221; flair=&#8221;%5B%7B%22hide_mobile%22%3A%22yes%22%7D%5D&#8221; css=&#8221;.vc_custom_1620814390837{padding-top: 0px !important;padding-bottom: 0px !important;}&#8221; el_class=&#8221;sticky-top nav-container&#8221;][vc_row][vc_column]<style type='text\/css'>\r .promoNumber { color: #FFF; } .promoNumber:hover { color: #FF4F1F; } .sticky-top { position: -webkit-sticky !important; position: sticky !important; } .navbar { overflow: visible; z-index: 1020; } .navbar.tcxt22 { max-height: 110px; } .navbar.tcxt22 .navbar-brand img { max-height: 36px; width: auto; } .navbar.tcxt22 .nav-link { padding-top: 0; padding-bottom: 0rem; } .navbar.tcxt22 .nav-item.register-container { margin-left: 3.3336rem; display: flex; align-items:center; } .navbar.tcxt22 .navbar-nav .nav-item .nav-link:hover { color: #FF4F1F!important; } .navbar.tcxt22 .navbar-nav .nav-item .nav-link.register-btn { box-shadow: 0 12px 24px rgba(0,0,0,0.15); font-size: 1.111rem; height: 56px; padding: 0.6112rem 2.222rem; color: #FFF; font-weight: 700; border-radius: 100px; line-height: 1.667rem; background-color: #FF4F1F; min-width: 198px; border: 2px solid #FF4F1F; } .navbar.tcxt22 .navbar-nav .nav-item .nav-link.register-btn:hover { background: #FFF; color: #FF4F1F; } .navbar.tcxt22 .navbar-nav .dropdown-menu { padding: .25rem 2rem 1.25rem; min-width: 461px; } .navbar.tcxt22 .navbar-nav .dropdown-menu a { padding: 1rem 0; border-bottom: 1px solid #f3f3f3; } .navbar.tcxt22 .navbar-nav .dropdown-menu a:after { display:none; content:\"\"; } .navbar.tcxt22 .navbar-nav .dropdown-menu a:focus, .navbar.tcxt22 .navbar-nav .dropdown-menu a:active, .navbar.tcxt22 .navbar-nav .dropdown-menu a:hover{ color: #FF4F1F!important; background: none; font-weight:700; } @media only screen and (max-width: 991px) { .section_wrapper .vc_section.nav-container { padding: 0 !important; } .nav-container .wpb_row{ max-width: 100%; margin: 0; } .nav-container .wpb_row > .wpb_column { padding: 0; } .navbar.tcxt22 { padding: 0 15px; } .navbar.tcxt22 .nav-item:after, .navbar.tcxt22 .nav-item 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type=\"text\/css\" data-type=\"vc_shortcodes-custom-css\">.vc_custom_1620814390837{padding-top: 0px !important;padding-bottom: 0px !important;}<\/style><\/div>[\/vc_column][\/vc_row][\/vc_section][vc_section g_section_text=&#8221;white&#8221; m_background_color=&#8221;bgc-orange&#8221; content_placement=&#8221;middle&#8221; flair=&#8221;%5B%7B%22flair_image%22%3A%22415507%22%2C%22flair_width%22%3A%22100%25%22%2C%22flair_height%22%3A%22100%25%22%2C%22flair_top%22%3A%220%22%2C%22flair_left%22%3A%220%22%7D%5D&#8221; css=&#8221;.vc_custom_1642012762633{padding-top: 2.167rem !important;padding-bottom: 2.167rem !important;}&#8221;][vc_row equal_height=&#8221;yes&#8221; content_placement=&#8221;middle&#8221;][vc_column width=&#8221;1\/2&#8243;]<style type='text\/css'>\r .section_wrapper .vc_section.cta-foot { padding-bottom: 13rem !important; } .stack-two li::marker { color: #ff4f1f; font-weight: 500; } .stack-two{ padding-right: 0; } .stack-two .col-lg-4\\\/5 { margin-left: -2rem; } .stack-stats p span.font-swb{ font-size:2rem; line-height:1.889rem; padding-right: 1rem; } .stack-stats p{ font-size:1.444rem; line-height:1.889rem; } .trendy { text-transform: uppercase; } .kraken.navbar{ display: none; } .section_flair{ width: 100%; width: -moz-available; width: -webkit-fill-available; width: stretch; } .footer.main.footer-full { display: none; } body .section_wrapper > section:nth-last-child(2)::after { height: 0!important; } #socx21-panel-nav [class*=\"1\/5\"] { -webkit-box-pack: inherit; -webkit-justify-content: inherit; -ms-flex-pack: inherit; justify-content: inherit; -webkit-box-align: inherit; -webkit-align-items: inherit; -ms-flex-align: inherit; align-items: inherit; } #socx21-panel-nav h4 { font-weight: 400; margin-bottom: 0; font-size: 1.167rem; color: #4e5054 !important; } #socx21-panel-nav .card:hover h4 { color: #FFF !important; } #socx21-panel-nav .card-body { padding-bottom: 0 !important; } #socx21-panel-nav .bgc-orange .card-footer { color: #FFF; } #socx21-panel-nav .bgc-orange:hover { background-color: #23395D; } #socx21-panel-nav .bgc-orange:hover .card-footer { color: #FFF } #socx21-panel-nav .card-footer.arrow { margin-bottom: 0; font-weight: 100; color: #4e5054; font-size: 1rem; } #socx21-panel-nav .component:hover .card-footer.arrow { color: #FFF; } #socx21-panel-nav .card { border-radius: 10px; min-height: 126px; margin-bottom: 3rem; } #socx21-panel-nav .card:hover { background: #FF4F1F; } #socx21-panel-nav .col-md-6:first-child { max-width:15%; flex: 0 0 15%; align-self:center; } #socx21-panel-nav .col-md-6:nth-child(2) { max-width:85%; flex: 0 0 85%; align-self:center; } #socx21-panel-nav img.card-img{ max-width: 80px; max-height: 80px; margin-left: 1.25rem; } #socx21-panel-nav .arrow:hover::after, #socx21-panel-nav a:hover .arrow::after { opacity: 0; } @media only screen and (max-width: 960px) { #socx21-panel-nav .stack-one a.component.card:last-child { margin-bottom: 0rem!important; } #socx21-panel-nav .stack-two { margin-top: 3rem!important; } #socx21-panel-nav .stack-two { margin-bottom: 5rem!important; } .section_wrapper .row .stack-two .wpb_column + .wpb_column{ margin-top:0!important; } .section_wrapper .row .stack-two .wpb_column + .wpb_column .vc_column-inner{ margin-left:0!important; } .stack-two{ padding-right: 30px; } .stack-two .col-lg-4\\\/5 { margin-left: 0; } }\r <\/style>[vc_column_text]<\/p>\n<p class=\"trendy\">Trend 3<\/p>\n<h1>Personalisation extends beyond sales and marketing to span the end-to-end customer journey<\/h1>\n<p>Personalisation is more than adding a customer\u2019s name to an email. Consumers expect relevant, empathetic experiences\u202facross the entire customer journey. Companies will make customers\u202ffeel known, heard and understood\u202fin every marketing, sales and service interaction.[\/vc_column_text][\/vc_column][vc_column width=&#8221;1\/2&#8243; elemental_order=&#8221;order-2&#8243; offset=&#8221;vc_hidden-md vc_hidden-sm vc_hidden-xs&#8221;][vc_single_image image=&#8221;415658&#8243;][\/vc_column][\/vc_row][\/vc_section][vc_section background_color=&#8221;bgc-white&#8221; m_background_color=&#8221;bgc-white&#8221; flair=&#8221;%5B%7B%22hide_mobile%22%3A%22yes%22%7D%5D&#8221; el_id=&#8221;socx21-panel-nav&#8221;][vc_row css=&#8221;.vc_custom_1642714879459{margin-top: -2.167rem !important;padding-top: 0px !important;}&#8221;][vc_column width=&#8221;1\/3&#8243; el_class=&#8221;stack-stats&#8221;]<a class=\"component card w-100 bgc-white vertical text-start nomedia  chevron-only  \" href=\"https:\/\/www.genesys.com\/en-gb\/resources\/state-of-cx-report\" target=\"_blank\" rel=\"\" ><div class=\"card-body\"><p><span class=\"font-swb text-navy\">80%<\/span>of consumers will recommend and buy more, more often from brands that consistently personalise their interactions<\/p>\n<\/div><div class=\"card-footer text-end\"><div class=\"btn-container justify-content-end\"><div class=\"small mt-0 chevron btn btn-secondary  only\"><\/div><\/div><\/div><\/a><a class=\"component card w-100 bgc-white vertical text-start nomedia  chevron-only  \" href=\"https:\/\/www.genesys.com\/en-gb\/resources\/state-of-cx-report\" target=\"_blank\" rel=\"\" ><div class=\"card-body\"><p><span class=\"font-swb text-navy\">44%<\/span>of CX leaders say their company currently delivers a highly personalised customer experience<\/p>\n<\/div><div class=\"card-footer text-end\"><div class=\"btn-container justify-content-end\"><div class=\"small mt-0 chevron btn btn-secondary  only\"><\/div><\/div><\/div><\/a><div class=\"genesys-image align-center\"><a class=\"video-lightbox\" href=\"https:\/\/www.youtube.com\/embed\/w3D1FgsMy8Y\"><img decoding=\"async\" src=\"https:\/\/www.genesys.com\/media\/Don-Peppers-Video-Thumbnail..jpg\" alt=\"Don peppers video thumbnail.\" width=\"760\" height=\"428\" class=\"rounded-xs\"\/><\/a><\/div>[\/vc_column][vc_column width=&#8221;2\/3&#8243; el_class=&#8221;stack-two&#8221;][vc_row_inner content_placement=&#8221;middle&#8221;][vc_column_inner width=&#8221;1\/5&#8243;][vc_single_image image=&#8221;415659&#8243; si_max_width=&#8221;115px&#8221;][\/vc_column_inner][vc_column_inner width=&#8221;4\/5&#8243;][vc_column_text]<\/p>\n<p class=\"font-swb text-36 text-navy mb-0 pb-0\">Don Peppers<\/p>\n<p>Founding Partner, CX Speakers, best-selling author, <em>The One-to-One Future<\/em>[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][vc_row_inner css=&#8221;.vc_custom_1642017072001{padding-top: 1.167rem !important;}&#8221;][vc_column_inner][vc_column_text]For too long, businesses have been stuck at the surface level of personalisation \u2014 adding a customer\u2019s name in email marketing or reminding them of a product they\u2019ve viewed. That approach, where personalisation is geared toward selling more, misses out on opportunities to build meaningful connections by engaging each customer with a unique journey from end to end. This includes <em>all<\/em> customer touchpoints, not just the top of the sales funnel. Research shows consumers are more likely to buy more, more often, from companies that <a href=\"https:\/\/www.genesys.com\/en-gb\/resources\/state-of-cx-report\">consistently personalise their experiences<\/a>.<\/p>\n<p class=\"text-22 text-navy pt-2 font-weight-normal\">Defining a personalised experience<\/p>\n<p>Personalisation means treating each person as an individual. It means knowing who they are, when possible, every time they interact with your company \u2014 in online or offline channels. It\u2019s meeting them wherever they are on their journeys. It means understanding why they\u2019re interacting with your business and predicting the next-best action for serving their needs in real time. It\u2019s answering their questions and knowing what they need or want \u2014 even before they ask.<\/p>\n<p>If this is the goal, companies still have a long way to go. Organisational silos, a lack of consolidated data and analytics, a culture oriented around product value and the absence of orchestration between technologies all create clunky experiences where customers feel as if they\u2019re not being listened to.<\/p>\n<p>There\u2019s a major transformation underway. And digitalisation and AI can help. They\u2019re bringing faster and deeper customer insights, supporting the shift from reactive customer service to proactive customer engagement, and intelligently orchestrating individual components of customer interactions to create those end-to-end experiences.<\/p>\n<p>Technologies such as AI can improve the top and bottom lines at the same time. For example, machine learning algorithms can predict a unique customer\u2019s future behavior, such as their likely pattern of spending after a complaint was satisfactorily resolved. The precision that AI technologies provide in understanding and engaging with customers also drives down the cost to serve.<\/p>\n<p class=\"font-swb text-navy text-36 pt-2\">Customers teach you how to serve them the way they want to be served. This is knowledge that only you have. Your competitors aren\u2019t privy to this insight.<\/p>\n<p class=\"text-22 text-navy pt-2 font-weight-normal\">Competitive dynamite<\/p>\n<p>Personalisation offers a powerful competitive advantage if you use it to create what Martha Rogers and I call a \u201clearning relationship.\u201d Each time a customer interacts with you, you learn from the interaction and apply that learning to future interactions. Customers teach you how to serve them the way they want to be served.<\/p>\n<p>This is knowledge that only you have. Your competitors aren\u2019t privy to this insight. If you use that information to improve the experience across all your customer journeys, it builds nearly unbreakable loyalty while improving efficiency and eliminating friction in all your interactions, reducing the cost to serve. Few customers are going to want to leave such an ultra-personalised experience and start over with a competitor.<\/p>\n<p>In our customer relationship model \u2014 identify, differentiate, interact, customise \u2014 \u201ccustomise\u201d is the payoff step. It\u2019s a level of personalisation that provides a nearly impregnable competitive advantage, one customer at a time.[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][\/vc_section][vc_section g_section_text=&#8221;white&#8221; flair=&#8221;%5B%7B%22flair_image%22%3A%22415511%22%2C%22flair_width%22%3A%22100%25%22%2C%22flair_height%22%3A%22100%25%22%2C%22flair_top%22%3A%220%22%2C%22flair_left%22%3A%220%22%7D%5D&#8221; css=&#8221;.vc_custom_1642016188476{padding-bottom: 9rem !important;}&#8221; el_class=&#8221;cta-foot&#8221;][vc_row][vc_column][vc_column_text]<\/p>\n<h2 style=\"text-align: center;\">Learn more about the technology that powers personalised experiences<\/h2>\n<p>[\/vc_column_text]<div class=\"btn-container justify-content-center \"><a role=\"button\"  class=\"btn btn-secondary\" href=\"https:\/\/www.genesys.com\/en-gb\/resources\/contact-center-buyers-guide\" target=\"\" rel=\"nofollow\">Get the report<\/a><\/div>[\/vc_column][\/vc_row][\/vc_section][vc_section full_width=&#8221;stretch_row_content&#8221; disable_element=&#8221;yes&#8221; flair=&#8221;%5B%7B%22hide_mobile%22%3A%22yes%22%7D%5D&#8221; css=&#8221;.vc_custom_1652795529527{padding-top: 0px !important;padding-bottom: 0px !important;}&#8221; el_class=&#8221;sticky-top nav-container&#8221;][vc_row][vc_column][vc_raw_html]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[\/vc_raw_html][\/vc_column][\/vc_row][\/vc_section]<\/p>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>[vc_section g_section_overflow=&#8221;visible&#8221; g_section_text=&#8221;white&#8221; full_width=&#8221;stretch_row_content&#8221; flair=&#8221;%5B%7B%22hide_mobile%22%3A%22yes%22%7D%5D&#8221; css=&#8221;.vc_custom_1632952200753{padding-top: 0px !important;padding-bottom: 0px !important;}&#8221;][vc_row][vc_column][\/vc_column][\/vc_row][\/vc_section][vc_section g_section_text=&#8221;white&#8221; m_background_color=&#8221;bgc-orange&#8221; content_placement=&#8221;middle&#8221; flair=&#8221;%5B%7B%22flair_image%22%3A%22415507%22%2C%22flair_width%22%3A%22100%25%22%2C%22flair_height%22%3A%22100%25%22%2C%22flair_top%22%3A%220%22%2C%22flair_left%22%3A%220%22%7D%5D&#8221; css=&#8221;.vc_custom_1642012762633{padding-top: 2.167rem !important;padding-bottom: 2.167rem !important;}&#8221;][vc_row equal_height=&#8221;yes&#8221; content_placement=&#8221;middle&#8221;][vc_column width=&#8221;1\/2&#8243;][vc_column_text] Trend 3 Personalisation extends beyond sales and marketing to span the end-to-end customer journey Personalisation is more than adding a customer\u2019s name to an email. Consumers expect relevant, empathetic experiences\u202facross the entire customer [&hellip;]<\/p>\n","protected":false},"author":9,"featured_media":432274,"template":"","tax_priority":[],"tax_contenttheme":[],"tax_bundle":[],"tax_contenttheme2":[16140],"tax_capability_sitewide":[],"tax_products_programs":[],"tax_buying_job":[],"tax_buyer_persona":[],"tax_sector":[],"tax_segment":[],"class_list":["post-432109","resources","type-resources","status-publish","has-post-thumbnail","hentry","tax_contenttheme2-improve-customer-experience-en-gb","tax_content_type-report-en-gb"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.genesys.com\/en-gb\/wp-json\/wp\/v2\/resources\/432109","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.genesys.com\/en-gb\/wp-json\/wp\/v2\/resources"}],"about":[{"href":"https:\/\/www.genesys.com\/en-gb\/wp-json\/wp\/v2\/types\/resources"}],"author":[{"embeddable":true,"href":"https:\/\/www.genesys.com\/en-gb\/wp-json\/wp\/v2\/users\/9"}],"version-history":[{"count":6,"href":"https:\/\/www.genesys.com\/en-gb\/wp-json\/wp\/v2\/resources\/432109\/revisions"}],"predecessor-version":[{"id":432279,"href":"https:\/\/www.genesys.com\/en-gb\/wp-json\/wp\/v2\/resources\/432109\/revisions\/432279"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.genesys.com\/en-gb\/wp-json\/wp\/v2\/media\/432274"}],"wp:attachment":[{"href":"https:\/\/www.genesys.com\/en-gb\/wp-json\/wp\/v2\/media?parent=432109"}],"wp:term":[{"taxonomy":"tax_priority","embeddable":true,"href":"https:\/\/www.genesys.com\/en-gb\/wp-json\/wp\/v2\/tax_priority?post=432109"},{"taxonomy":"tax_contenttheme","embeddable":true,"href":"https:\/\/www.genesys.com\/en-gb\/wp-json\/wp\/v2\/tax_contenttheme?post=432109"},{"taxonomy":"tax_bundle","embeddable":true,"href":"https:\/\/www.genesys.com\/en-gb\/wp-json\/wp\/v2\/tax_bundle?post=432109"},{"taxonomy":"tax_contenttheme2","embeddable":true,"href":"https:\/\/www.genesys.com\/en-gb\/wp-json\/wp\/v2\/tax_contenttheme2?post=432109"},{"taxonomy":"tax_capability_sitewide","embeddable":true,"href":"https:\/\/www.genesys.com\/en-gb\/wp-json\/wp\/v2\/tax_capability_sitewide?post=432109"},{"taxonomy":"tax_products_programs","embeddable":true,"href":"https:\/\/www.genesys.com\/en-gb\/wp-json\/wp\/v2\/tax_products_programs?post=432109"},{"taxonomy":"tax_buying_job","embeddable":true,"href":"https:\/\/www.genesys.com\/en-gb\/wp-json\/wp\/v2\/tax_buying_job?post=432109"},{"taxonomy":"tax_buyer_persona","embeddable":true,"href":"https:\/\/www.genesys.com\/en-gb\/wp-json\/wp\/v2\/tax_buyer_persona?post=432109"},{"taxonomy":"tax_sector","embeddable":true,"href":"https:\/\/www.genesys.com\/en-gb\/wp-json\/wp\/v2\/tax_sector?post=432109"},{"taxonomy":"tax_segment","embeddable":true,"href":"https:\/\/www.genesys.com\/en-gb\/wp-json\/wp\/v2\/tax_segment?post=432109"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}