{"id":432103,"date":"2022-05-17T01:12:57","date_gmt":"2022-05-17T08:12:57","guid":{"rendered":"https:\/\/www.genesys.com\/resources\/top-cx-trend-5"},"modified":"2022-05-17T10:33:26","modified_gmt":"2022-05-17T17:33:26","slug":"top-cx-trend-5","status":"publish","type":"resources","link":"https:\/\/www.genesys.com\/en-gb\/resources\/top-cx-trend-5","title":{"rendered":"Top CX Trend 5"},"content":{"rendered":"<div class=\"wpb-content-wrapper\"><p>[vc_section g_section_overflow=&#8221;visible&#8221; g_section_text=&#8221;white&#8221; full_width=&#8221;stretch_row_content&#8221; flair=&#8221;%5B%7B%22hide_mobile%22%3A%22yes%22%7D%5D&#8221; css=&#8221;.vc_custom_1632952200753{padding-top: 0px !important;padding-bottom: 0px !important;}&#8221;][vc_row][vc_column]<div class=\"chunk-template-container\" ><div class=\"wpb-content-wrapper\"><p>[vc_section full_width=&#8221;stretch_row_content&#8221; flair=&#8221;%5B%7B%22hide_mobile%22%3A%22yes%22%7D%5D&#8221; css=&#8221;.vc_custom_1620814390837{padding-top: 0px !important;padding-bottom: 0px !important;}&#8221; el_class=&#8221;sticky-top nav-container&#8221;][vc_row][vc_column]<style type='text\/css'>\r .promoNumber { color: #FFF; } .promoNumber:hover { color: #FF4F1F; } .sticky-top { position: -webkit-sticky !important; position: sticky !important; } .navbar { overflow: visible; z-index: 1020; } .navbar.tcxt22 { max-height: 110px; } .navbar.tcxt22 .navbar-brand img { max-height: 36px; width: auto; } .navbar.tcxt22 .nav-link { padding-top: 0; padding-bottom: 0rem; } .navbar.tcxt22 .nav-item.register-container { margin-left: 3.3336rem; display: flex; align-items:center; } .navbar.tcxt22 .navbar-nav .nav-item .nav-link:hover { color: #FF4F1F!important; } .navbar.tcxt22 .navbar-nav .nav-item .nav-link.register-btn { box-shadow: 0 12px 24px rgba(0,0,0,0.15); font-size: 1.111rem; height: 56px; padding: 0.6112rem 2.222rem; color: #FFF; font-weight: 700; border-radius: 100px; line-height: 1.667rem; background-color: #FF4F1F; min-width: 198px; border: 2px solid #FF4F1F; } .navbar.tcxt22 .navbar-nav .nav-item .nav-link.register-btn:hover { background: #FFF; color: #FF4F1F; } .navbar.tcxt22 .navbar-nav .dropdown-menu { padding: .25rem 2rem 1.25rem; min-width: 461px; } .navbar.tcxt22 .navbar-nav .dropdown-menu a { padding: 1rem 0; border-bottom: 1px solid #f3f3f3; } .navbar.tcxt22 .navbar-nav .dropdown-menu a:after { display:none; content:\"\"; } .navbar.tcxt22 .navbar-nav .dropdown-menu a:focus, .navbar.tcxt22 .navbar-nav .dropdown-menu a:active, .navbar.tcxt22 .navbar-nav .dropdown-menu a:hover{ color: #FF4F1F!important; background: none; font-weight:700; } @media only screen and (max-width: 991px) { .section_wrapper .vc_section.nav-container { padding: 0 !important; } .nav-container .wpb_row{ max-width: 100%; margin: 0; } .nav-container .wpb_row > .wpb_column { padding: 0; } .navbar.tcxt22 { padding: 0 15px; } .navbar.tcxt22 .nav-item:after, .navbar.tcxt22 .nav-item .nav-link:after, .navbar.tcxt22 .nav-item .nav-link:hover:after{ content:\"\" !important; } .navbar.tcxt22 .nav-item.dropdown > .nav-link { position:relative; } .navbar.tcxt22 .nav-item.dropdown > .nav-link:after { content:\"+\" !important; } .navbar.tcxt22 .nav-item.dropdown.show > .nav-link:after { content:\"\u2212\" !important; } .navbar.tcxt22 .nav-item.dropdown > .dropdown-menu { box-shadow: none; border-top: 1px solid #E3E3E3; } .navbar.tcxt22 .nav-item.dropdown > .dropdown-menu > .dropdown-item { padding-left: 0; padding-right: 0; font-size: 0.77778rem; text-indent: 1rem; border-bottom: 0.75px solid #E3E3E3; } .navbar.tcxt22 .nav-item.dropdown > .dropdown-menu > .dropdown-item:last-child { border-bottom: none; } .navbar.tcxt22 .navbar-nav .dropdown-menu a:focus, .navbar.tcxt22 .navbar-nav .dropdown-menu a:active, .navbar.tcxt22 .navbar-nav .dropdown-menu a:hover{ background: #FFFFFF; color: #4E5054; } .navbar.tcxt22 .nav-item.register-container { border-bottom: none !important; 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.section_wrapper .vc_section.nav-container{ overflow: visible; } .tcxt22.navbar.sticky-top.navbar-expand-lg.nav-full { background: #FFF; height: 110px; align-items: center; } li.home-link a{ color: #4E5054; } #navbarDropdown { color: #4E5054; margin: 0; padding: 0; } #navbarDropdown:hover::after { color: #FF4F1F; } li.show #navbarDropdown::after { color: #FF4F1F; } .genesys-button.align-center.full-width.genesys-orange-fill { margin: 0; } .nav-item.dropdown { align-self: center; margin-right: 4rem; } .dropdown-menu.show { top: 69px; left: -172px; background: #23395D; } .dropdown-item { color: #FFF !important; font-size: .887rem; font-weight: 300; } .dropdown-item:hover { color: ##23395D !important; background: none!important; } .navbar .navbar-nav .dropdown-menu { border: none!important; margin-top: 0px!important; } .dropdown-toggle::after { border-top: 2px; border-right: 2px; border-bottom: 0; border-left: 0; border-style: solid; content: ''; display: inline-block; height: 9px; left: 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type=\"text\/css\" data-type=\"vc_shortcodes-custom-css\">.vc_custom_1620814390837{padding-top: 0px !important;padding-bottom: 0px !important;}<\/style><\/div>[\/vc_column][\/vc_row][\/vc_section][vc_section g_section_text=&#8221;white&#8221; m_background_color=&#8221;bgc-orange&#8221; content_placement=&#8221;middle&#8221; flair=&#8221;%5B%7B%22flair_image%22%3A%22415507%22%2C%22flair_width%22%3A%22100%25%22%2C%22flair_height%22%3A%22100%25%22%2C%22flair_top%22%3A%220%22%2C%22flair_left%22%3A%220%22%7D%5D&#8221; css=&#8221;.vc_custom_1642012762633{padding-top: 2.167rem !important;padding-bottom: 2.167rem !important;}&#8221;][vc_row equal_height=&#8221;yes&#8221; content_placement=&#8221;middle&#8221;][vc_column width=&#8221;1\/2&#8243;]<style type='text\/css'>\r .section_wrapper .vc_section.cta-foot { padding-bottom: 13rem !important; } .stack-two li::marker { color: #ff4f1f; font-weight: 500; } .stack-two{ padding-right: 0; } .stack-two .col-lg-4\\\/5 { margin-left: -2rem; } .stack-stats p span.font-swb{ font-size:2rem; line-height:1.889rem; padding-right: 1rem; } .stack-stats p{ font-size:1.444rem; line-height:1.889rem; } .trendy { text-transform: uppercase; } .kraken.navbar{ display: none; } .section_flair{ width: 100%; width: -moz-available; width: -webkit-fill-available; width: stretch; } .footer.main.footer-full { display: none; } body .section_wrapper > section:nth-last-child(2)::after { height: 0!important; } #socx21-panel-nav [class*=\"1\/5\"] { -webkit-box-pack: inherit; -webkit-justify-content: inherit; -ms-flex-pack: inherit; justify-content: inherit; -webkit-box-align: inherit; -webkit-align-items: inherit; -ms-flex-align: inherit; align-items: inherit; } #socx21-panel-nav h4 { font-weight: 400; margin-bottom: 0; font-size: 1.167rem; color: #4e5054 !important; } #socx21-panel-nav .card:hover h4 { color: #FFF !important; } #socx21-panel-nav .card-body { padding-bottom: 0 !important; } #socx21-panel-nav .bgc-orange .card-footer { color: #FFF; } #socx21-panel-nav .bgc-orange:hover { background-color: #23395D; } #socx21-panel-nav .bgc-orange:hover .card-footer { color: #FFF } #socx21-panel-nav .card-footer.arrow { margin-bottom: 0; font-weight: 100; color: #4e5054; font-size: 1rem; } #socx21-panel-nav .component:hover .card-footer.arrow { color: #FFF; } #socx21-panel-nav .card { border-radius: 10px; min-height: 126px; margin-bottom: 3rem; } #socx21-panel-nav .card:hover { background: #FF4F1F; } #socx21-panel-nav .col-md-6:first-child { max-width:15%; flex: 0 0 15%; align-self:center; } #socx21-panel-nav .col-md-6:nth-child(2) { max-width:85%; flex: 0 0 85%; align-self:center; } #socx21-panel-nav img.card-img{ max-width: 80px; max-height: 80px; margin-left: 1.25rem; } #socx21-panel-nav .arrow:hover::after, #socx21-panel-nav a:hover .arrow::after { opacity: 0; } @media only screen and (max-width: 960px) { #socx21-panel-nav .stack-one a.component.card:last-child { margin-bottom: 0rem!important; } #socx21-panel-nav .stack-two { margin-top: 3rem!important; } #socx21-panel-nav .stack-two { margin-bottom: 5rem!important; } .section_wrapper .row .stack-two .wpb_column + .wpb_column{ margin-top:0!important; } .section_wrapper .row .stack-two .wpb_column + .wpb_column .vc_column-inner{ margin-left:0!important; } .stack-two{ padding-right: 30px; } .stack-two .col-lg-4\\\/5 { margin-left: 0; } }\r <\/style>[vc_column_text]<\/p>\n<p class=\"trendy\">Trend 5<\/p>\n<h1>There will be a clear social contract: Fair exchange of data for an exceptional experience<\/h1>\n<p>Many consumers are still ambivalent about sharing their personal data in exchange for more convenient and personalised experiences. Companies need to earn trust by giving consumers greater control\u202fover their data and demonstrating the value of data-driven experiences.[\/vc_column_text][\/vc_column][vc_column width=&#8221;1\/2&#8243; elemental_order=&#8221;order-2&#8243; offset=&#8221;vc_hidden-md vc_hidden-sm vc_hidden-xs&#8221;][vc_single_image image=&#8221;415732&#8243;][\/vc_column][\/vc_row][\/vc_section][vc_section background_color=&#8221;bgc-white&#8221; m_background_color=&#8221;bgc-white&#8221; flair=&#8221;%5B%7B%22hide_mobile%22%3A%22yes%22%7D%5D&#8221; el_id=&#8221;socx21-panel-nav&#8221;][vc_row css=&#8221;.vc_custom_1642715716682{margin-top: -2.167rem !important;padding-top: 0px !important;}&#8221;][vc_column width=&#8221;1\/3&#8243; el_class=&#8221;stack-stats&#8221;]<a class=\"component card w-100 bgc-white vertical text-start nomedia  chevron-only  \" href=\"https:\/\/www.genesys.com\/en-gb\/resources\/state-of-cx-report\" target=\"_blank\" rel=\"\" ><div class=\"card-body\"><p><span class=\"font-swb text-navy\">Data privacy and protection<\/span>is the #1 social, ethical or environmental concern globally for consumers and businesses<\/p>\n<\/div><div class=\"card-footer text-end\"><div class=\"btn-container justify-content-end\"><div class=\"small mt-0 chevron btn btn-secondary  only\"><\/div><\/div><\/div><\/a><a class=\"component card w-100 bgc-white vertical text-start nomedia  chevron-only  \" href=\"https:\/\/www.genesys.com\/en-gb\/resources\/the-connected-customer-experience\" target=\"_blank\" rel=\"\" ><div class=\"card-body\"><p><span class=\"font-swb text-navy\">Two out of three<\/span>consumers say they received better service from companies that collect their data<\/p>\n<\/div><div class=\"card-footer text-end\"><div class=\"btn-container justify-content-end\"><div class=\"small mt-0 chevron btn btn-secondary  only\"><\/div><\/div><\/div><\/a>[\/vc_column][vc_column width=&#8221;2\/3&#8243; el_class=&#8221;stack-two&#8221;][vc_row_inner content_placement=&#8221;middle&#8221;][vc_column_inner width=&#8221;1\/5&#8243;][vc_single_image image=&#8221;415733&#8243; si_max_width=&#8221;115px&#8221;][\/vc_column_inner][vc_column_inner width=&#8221;4\/5&#8243;][vc_column_text]<\/p>\n<p class=\"font-swb text-36 text-navy mb-0 pb-0\">Shantanu Misra<\/p>\n<p>Head of Product for Dialogflow, Interim Head of Conversational AI, Google[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][vc_row_inner css=&#8221;.vc_custom_1642017072001{padding-top: 1.167rem !important;}&#8221;][vc_column_inner][vc_column_text]When a business provides its customers with truly personalised experiences, it fosters powerful loyalty and advocacy that differentiates its brand. But that personalisation must be developed over time. You need to earn the right to ask customers for their data by clearly demonstrating how it adds value in their journey \u2014 and clearly communicating how their data is protected.<\/p>\n<p>If we consider how the internet has developed, application and data layers were previously separate. A media player, for example, was just that. Today\u2019s media players, such as Spotify and YouTube, know all about you and, as a result, can personalise your experience. We\u2019re now seeing a shift toward \u201cWeb 3.0,\u201d which aims to combine the best of both worlds \u2014 customers maintaining control of data while engaging with highly personalised products.<\/p>\n<p>This shift will impact contact centres, as well. Historically, customer engagement teams haven\u2019t taken advantage of all the data they can access. But now, with cloud software, data and AI, they can create their own version of Web 3.0 \u2014 being intentional with customer data to deliver more precise experiences.<\/p>\n<p class=\"text-22 text-navy pt-2 font-weight-normal\">A new mantra for data: Do more with less<\/p>\n<p>The early rush toward customisation followed the premise of: \u201cLet\u2019s do whatever we can to give a highly personalised experience.\u201d And that led to a huge pushback \u2014 even though consumers love that tailored experience, they\u2019re concerned about the potential misuse of their data. This is a particularly sensitive issue given the types of information found in the contact centre: credit card data, transaction details, even health records.<\/p>\n<p>There\u2019s enough awareness now about users having rights over their data. CX leaders shouldn\u2019t assume they can indiscriminately put user information into an engine and try to personalise from that. The mantra businesses must adopt is: \u201cHow do we achieve this outcome using as little data as possible?\u201d In other words, they need to do more with less. And this requires identifying the experience they want to provide and working backward from that.<\/p>\n<p class=\"font-swb text-navy text-36 pt-2\">The mantra businesses must adopt is: \u201cHow do we achieve this outcome using as little data as possible?\u201d In other words, they need to do more with less.<\/p>\n<p class=\"text-22 text-navy pt-2 font-weight-normal\">Data is borrowed. Trust is earned.<\/p>\n<p>A great deal of contextual and event data in the contact centre remains unused. For example, if customers are calling after Black Friday, they should have a completely different experience than if they call in February. This means companies can often personalise an interaction without even using a customer\u2019s personal data.<\/p>\n<p>Once you start taking steps toward personalisation, customers begin to trust you with their information. That virtuous cycle allows you to provide even better experiences and develop a meaningful connection between your business and your customers.<\/p>\n<p>Being able to chart your customers\u2019 course across physical and digital channels \u2014 and sharing that context with a contact centre employee \u2014 provides opportunities for extremely powerful experiences. It can virtually eliminate the need for customers to repeat themselves. Over time, these shifts will change CX entirely.[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][\/vc_section][vc_section g_section_text=&#8221;white&#8221; flair=&#8221;%5B%7B%22flair_image%22%3A%22415511%22%2C%22flair_width%22%3A%22100%25%22%2C%22flair_height%22%3A%22100%25%22%2C%22flair_top%22%3A%220%22%2C%22flair_left%22%3A%220%22%7D%5D&#8221; css=&#8221;.vc_custom_1642016188476{padding-bottom: 9rem !important;}&#8221; el_class=&#8221;cta-foot&#8221;][vc_row][vc_column][vc_column_text]<\/p>\n<h2 style=\"text-align: center;\">Learn more about the tools powering data-driven experiences<\/h2>\n<p>[\/vc_column_text]<div class=\"btn-container justify-content-center \"><a role=\"button\"  class=\"btn btn-secondary\" href=\"https:\/\/www.genesys.com\/en-gb\/resources\/contact-center-buyers-guide\" target=\"\" rel=\"nofollow\">Get the report<\/a><\/div>[\/vc_column][\/vc_row][\/vc_section][vc_section full_width=&#8221;stretch_row_content&#8221; disable_element=&#8221;yes&#8221; flair=&#8221;%5B%7B%22hide_mobile%22%3A%22yes%22%7D%5D&#8221; css=&#8221;.vc_custom_1652799942416{padding-top: 0px !important;padding-bottom: 0px !important;}&#8221; el_class=&#8221;sticky-top nav-container&#8221;][vc_row][vc_column][vc_raw_html]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[\/vc_raw_html][\/vc_column][\/vc_row][\/vc_section]<\/p>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>[vc_section g_section_overflow=&#8221;visible&#8221; g_section_text=&#8221;white&#8221; full_width=&#8221;stretch_row_content&#8221; flair=&#8221;%5B%7B%22hide_mobile%22%3A%22yes%22%7D%5D&#8221; css=&#8221;.vc_custom_1632952200753{padding-top: 0px !important;padding-bottom: 0px !important;}&#8221;][vc_row][vc_column][\/vc_column][\/vc_row][\/vc_section][vc_section g_section_text=&#8221;white&#8221; m_background_color=&#8221;bgc-orange&#8221; content_placement=&#8221;middle&#8221; flair=&#8221;%5B%7B%22flair_image%22%3A%22415507%22%2C%22flair_width%22%3A%22100%25%22%2C%22flair_height%22%3A%22100%25%22%2C%22flair_top%22%3A%220%22%2C%22flair_left%22%3A%220%22%7D%5D&#8221; css=&#8221;.vc_custom_1642012762633{padding-top: 2.167rem !important;padding-bottom: 2.167rem !important;}&#8221;][vc_row equal_height=&#8221;yes&#8221; content_placement=&#8221;middle&#8221;][vc_column width=&#8221;1\/2&#8243;][vc_column_text] Trend 5 There will be a clear social contract: Fair exchange of data for an exceptional experience Many consumers are still ambivalent about sharing their personal data in exchange for more convenient and [&hellip;]<\/p>\n","protected":false},"author":9,"featured_media":415732,"template":"","tax_priority":[],"tax_contenttheme":[14850],"tax_bundle":[],"tax_contenttheme2":[],"tax_capability_sitewide":[],"tax_products_programs":[],"tax_buying_job":[],"tax_buyer_persona":[],"tax_sector":[],"tax_segment":[],"class_list":["post-432103","resources","type-resources","status-publish","has-post-thumbnail","hentry","tax_contenttheme-improve-customer-experience-en-gb","tax_content_type-report-en-gb"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.genesys.com\/en-gb\/wp-json\/wp\/v2\/resources\/432103","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.genesys.com\/en-gb\/wp-json\/wp\/v2\/resources"}],"about":[{"href":"https:\/\/www.genesys.com\/en-gb\/wp-json\/wp\/v2\/types\/resources"}],"author":[{"embeddable":true,"href":"https:\/\/www.genesys.com\/en-gb\/wp-json\/wp\/v2\/users\/9"}],"version-history":[{"count":5,"href":"https:\/\/www.genesys.com\/en-gb\/wp-json\/wp\/v2\/resources\/432103\/revisions"}],"predecessor-version":[{"id":432311,"href":"https:\/\/www.genesys.com\/en-gb\/wp-json\/wp\/v2\/resources\/432103\/revisions\/432311"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.genesys.com\/en-gb\/wp-json\/wp\/v2\/media\/415732"}],"wp:attachment":[{"href":"https:\/\/www.genesys.com\/en-gb\/wp-json\/wp\/v2\/media?parent=432103"}],"wp:term":[{"taxonomy":"tax_priority","embeddable":true,"href":"https:\/\/www.genesys.com\/en-gb\/wp-json\/wp\/v2\/tax_priority?post=432103"},{"taxonomy":"tax_contenttheme","embeddable":true,"href":"https:\/\/www.genesys.com\/en-gb\/wp-json\/wp\/v2\/tax_contenttheme?post=432103"},{"taxonomy":"tax_bundle","embeddable":true,"href":"https:\/\/www.genesys.com\/en-gb\/wp-json\/wp\/v2\/tax_bundle?post=432103"},{"taxonomy":"tax_contenttheme2","embeddable":true,"href":"https:\/\/www.genesys.com\/en-gb\/wp-json\/wp\/v2\/tax_contenttheme2?post=432103"},{"taxonomy":"tax_capability_sitewide","embeddable":true,"href":"https:\/\/www.genesys.com\/en-gb\/wp-json\/wp\/v2\/tax_capability_sitewide?post=432103"},{"taxonomy":"tax_products_programs","embeddable":true,"href":"https:\/\/www.genesys.com\/en-gb\/wp-json\/wp\/v2\/tax_products_programs?post=432103"},{"taxonomy":"tax_buying_job","embeddable":true,"href":"https:\/\/www.genesys.com\/en-gb\/wp-json\/wp\/v2\/tax_buying_job?post=432103"},{"taxonomy":"tax_buyer_persona","embeddable":true,"href":"https:\/\/www.genesys.com\/en-gb\/wp-json\/wp\/v2\/tax_buyer_persona?post=432103"},{"taxonomy":"tax_sector","embeddable":true,"href":"https:\/\/www.genesys.com\/en-gb\/wp-json\/wp\/v2\/tax_sector?post=432103"},{"taxonomy":"tax_segment","embeddable":true,"href":"https:\/\/www.genesys.com\/en-gb\/wp-json\/wp\/v2\/tax_segment?post=432103"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}