{"id":2565,"date":"2018-03-22T18:39:52","date_gmt":"2018-03-22T18:39:52","guid":{"rendered":"?post_type=resources&p=2565"},"modified":"2019-02-27T20:59:51","modified_gmt":"2019-02-28T04:59:51","slug":"redesigning-the-customer-experience-around-the-internet-of-things","status":"publish","type":"resources","link":"https:\/\/www.genesys.com\/en-gb\/resources\/redesigning-the-customer-experience-around-the-internet-of-things","title":{"rendered":"Redesigning the Customer Experience around the Internet of Things"},"content":{"rendered":"

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THOUGHT LEADERSHIP PAPER<\/p>\n

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Frost & Sullivan Study: Redesigning the Customer Experience around the Internet of Things<\/h1>\n

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Promoting an IoT-centric Customer Experience and Value Proposition<\/h2>\n

Frost & Sullivan recently conducted a survey of almost 500 senior customer experience (CX) executives across Europe to understand how enterprises approached CX and whether they believed the Internet of Things (IoT) had or would have an impact on their business.<\/p>\n

Interestingly, over 60% of respondents agree that IoT will bring direct value to the customer experience, citing increased revenue and brand equity as the top 2 benefits. Yet, over 50% admit finding it difficult to translate the IoT concept into a clear CX value proposition.<\/p>\n

This whitepaper summarises the key findings from the study and covers the following points:<\/p>\n