{"id":378767,"date":"2021-06-04T11:11:30","date_gmt":"2021-06-04T18:11:30","guid":{"rendered":"https:\/\/www.genesys.com\/?page_id=378767"},"modified":"2024-09-16T07:03:28","modified_gmt":"2024-09-16T14:03:28","slug":"adobe-partnership","status":"publish","type":"page","link":"https:\/\/www.genesys.com\/en-gb\/adobe-partnership","title":{"rendered":"Adobe partnership"},"content":{"rendered":"

[vc_section background_color=”bgc-lgray” full_width=”stretch_row” flair=”%5B%7B%22hide_mobile%22%3A%22yes%22%7D%5D” css=”.vc_custom_1710883116971{background-position: center !important;background-repeat: no-repeat !important;background-size: cover !important;}” el_class=”section-lockdown”][vc_row full_width=”stretch_row” content_placement=”middle” css=”.vc_custom_1598368575596{padding-top: 5.556rem !important;padding-bottom: 5.556rem !important;}” el_class=”section-header format-header-a”][vc_column offset=”vc_col-lg-offset-2 vc_col-lg-8 vc_col-md-offset-1 vc_col-md-10 vc_col-sm-offset-0″][vc_single_image image=”337297″ alignment=”center” si_max_width=”350px” css=”.vc_custom_1710883127009{padding-bottom: 1rem !important;}”][vc_column_text]<\/p>\n

Personalise experiences across sales, marketing and service<\/h1>\n

With customer insights from Genesys CloudTM<\/sup> and Adobe Experience Cloud<\/p>\n

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Get started<\/a><\/div>[\/vc_column][\/vc_row][\/vc_section][vc_section][vc_row][vc_column][vc_column_text]<\/p>\n

The global leaders in cloud contact centre software and digital experience have united to end the silos in sales, marketing and service \u2014 providing customer context to each brand interaction.<\/h2>\n

Now companies can proactively personalise engagements and identify the optimal conversion path by unifying profiles and assigning customer experience attributes across channels. With the Genesys and Adobe partnership, businesses can better listen to customers, understand and predict their behaviors, and then act and learn by combining digital event and real-time data.<\/p>\n

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Genesys Cloud and Adobe Experience Cloud: Gain real-time customer context<\/h2>\n

Genesys and Adobe show you how interactions shape a customer\u2019s journey so you can deliver empathy at scale and grow brand loyalty.<\/p>\n

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Personalise with customer insights<\/h3>\n

Personalise each engagement in real time by using Genesys Cloud to bring in select customer experience data from Adobe Experience Cloud<\/a>, such as campaign information, demographic data, product transaction history, product holding and lead status information.<\/p>\n<\/div>[\/vc_column][vc_column width=”1\/2″]

Visualise customer journeys<\/h3>\n

Use attribution modeling to put each action in context with cross-channel analysis. With Adobe Customer Journey Analytics and Genesys Predictive Engagement, you can recognise the impact and sequence of each touchpoint along the customer journey \u2013 inside and outside the contact centre.<\/p>\n<\/div>[\/vc_column][\/vc_row][\/vc_section][vc_section][vc_row][vc_column][vc_column_text el_class=”mb-2″]<\/p>\n

Ground your customer relationships in understanding<\/h2>\n

Better engage customers and increase their lifetime value with a unified profile.<\/p>\n

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Deliver consistent experiences<\/h3>\n

By connecting sales, marketing and service interactions across channels, you can ensure that one business unit won\u2019t \u201cforget\u201d the customer data gathered in another.[\/vc_column_text][\/vc_column][vc_column width=”1\/2″][vc_column_text]<\/p>\n

Personalise engagements<\/h3>\n

Link customers\u2019 marketing and contact centre history across channels with real-time intent \u2014 enabling individualised experiences and successful sales engagements. Orchestrate micro-targeted campaigns using Adobe attributes with Genesys segmentation.[\/vc_column_text][\/vc_column][vc_column width=”1\/2″][vc_column_text]<\/p>\n

Improve campaign performance<\/h3>\n

Interact more effectively and improve omnichannel campaign conversion rates. Use insights from interactions, purchases, customer segments, interests and real-time intent to predict how and when to engage prospects \u2014 via web, phone or other channels.[\/vc_column_text][\/vc_column][vc_column width=”1\/2″][vc_column_text]<\/p>\n

Grow customer loyalty and value<\/h3>\n

Visualise key unified customer information across sales, marketing and service, adding context to frame the conversation. This helps employees express empathy, troubleshoot issues, up-sell, cross-sell and improve key performance metrics.[\/vc_column_text][\/vc_column][\/vc_row][\/vc_section][vc_section flair=”%5B%7B%22hide_mobile%22%3A%22yes%22%7D%5D”][vc_row][vc_column][vc_column_text]<\/p>\n

Learn more about the Genesys and Adobe alliance<\/h2>\n

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\"Genesys<\/div>

Blog<\/p>

Harmonizing Marketing and Contact Center Data with Genesys and Adobe<\/h3><\/div>
<\/div><\/div><\/div><\/a><\/div>
\"Genesys<\/div>

Webinar<\/p>

Connect the dots with Genesys and Adobe<\/h3><\/div>
<\/div><\/div><\/div><\/a><\/div>
\"880×480<\/div>

Accelerate innovation with contact centre apps and integrations<\/h3><\/div>
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Get started with Genesys and Adobe<\/h2>\n

Turn everything you know about a customer into a single profile across marketing, sales and service to build personalised engagements, successful campaigns and loyal customers. Just fill out this form and we\u2019ll help you get started with Genesys and Adobe Experience Platform.[\/vc_column_text][\/vc_column][vc_column width=”1\/2″]

Welcome back<\/span> <\/span> <\/span><\/span><\/p>

Not You?<\/a><\/p><\/div>

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