{"id":14618,"date":"2018-06-08T18:06:14","date_gmt":"2018-06-08T18:06:14","guid":{"rendered":"https:\/\/www.genesys.com?page_id=14618"},"modified":"2021-05-19T13:40:00","modified_gmt":"2021-05-19T20:40:00","slug":"marketing","status":"publish","type":"page","link":"https:\/\/www.genesys.com\/en-gb\/solutions\/marketing","title":{"rendered":"Marketing"},"content":{"rendered":"

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Get the marketing insights that you need for better campaigns<\/h1>\n

[\/vc_column_text][\/vc_column][\/vc_row][\/vc_section][vc_section full_width=”stretch_row” el_class=”cta-bar” css=”.vc_custom_1522458207688{padding-top: 0px !important;padding-bottom: 0px !important;}”][vc_row full_width=”stretch_row” css=”.vc_custom_1522458201976{padding-top: 0px !important;padding-bottom: 0px !important;}”][vc_column][\/vc_column][\/vc_row][\/vc_section][vc_section full_width=”stretch_row”][vc_row equal_height=”yes” el_class=”mobile-reverse”][vc_column width=”1\/2″][vc_column_text]<\/p>\n

Valuable insights mean valuable leads<\/h2>\n

To create targeted messaging and develop a sales pipeline, your marketing organisation needs access to accurate marketing insights. Get a customer experience platform that allows for multichannel messaging\u2014one that can reach customers through text, email and voice. Get real-time, accurate insights and stay steps ahead of the competition, improve campaign performance and deliver better leads.<\/p>\n

[\/vc_column_text][\/vc_column][vc_column width=”1\/2″][vc_video link=”https:\/\/youtu.be\/urqKELbUA4c” css=”.vc_custom_1526701906923{margin-bottom: 2em !important;}”][\/vc_column][\/vc_row][\/vc_section][vc_section full_width=”stretch_row” el_class=”section_light-gray”][vc_row][vc_column][vc_column_text]<\/p>\n

Learn more about…<\/h3>\n

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<\/div>

Predictive routing<\/h4><\/div>

Predictive routing<\/h4>

Use AI to match customers to the employees most likely to deliver the best service and KPIs in real time.<\/p>

Find out more<\/span><\/div><\/div><\/a><\/div>

Unified communications and collaboration<\/h4><\/div>

Unified communications and collaboration<\/h4>

Enable easy collaboration and communications \u2014 all from a single platform or third-party solution. <\/p>

Find out more<\/span><\/div><\/div><\/a><\/div>

Forecasting & Decisions<\/h4><\/div>

Forecasting & Decisions<\/h4>

Plan better with Decisions, a vendor-agnostic, what-if analysis, staff- and budget-planning system for contact centres.<\/p>

Find out more<\/span><\/div><\/div><\/a><\/div>

Inbound<\/h4><\/div>

Inbound<\/h4>

Make it easy to connect with your business. Offer support and exceed expectations across channels. <\/p>

Find out more<\/span><\/div><\/div><\/a><\/div>

Outbound<\/h4><\/div>

Outbound<\/h4>

Build customer relationships with timely, personalised and contextual proactive communications across any channel <\/p>

Find out more<\/span><\/div><\/div><\/a><\/div>

Voice services<\/h4><\/div>

Voice services<\/h4>

Be there for customers who prefer phone-based support. Get voice services that work for your business. <\/p>

Find out more<\/span><\/div><\/div><\/a><\/div>

IVR<\/h4><\/div>

IVR<\/h4>

Drive better customer experiences whilst making your business more profitable with Genesys call centre IVR.<\/p>

Find out more<\/span><\/div><\/div><\/a><\/div>

ACD<\/h4><\/div>

ACD<\/h4>

Ensure every customer receives the right support every time with skills-based and intelligent routing. <\/p>

Find out more<\/span><\/div><\/div><\/a><\/div>

Live chat<\/h4><\/div>

Live chat<\/h4>

Chat with your prospects and customers in real time to solve issues quickly \u2013 no phone call needed.<\/p>

Find out more<\/span><\/div><\/div><\/a><\/div>

Social media and messaging apps<\/h4><\/div>

Social media and messaging apps<\/h4>

Meet your customers on the popular platforms they already use, including WhatsApp, Facebook, Instagram and more. And tap into social listening capabilities to draw in public conversations.<\/p>

Find out more<\/span><\/div><\/div><\/a><\/div>

AI-powered contact centre software<\/h4><\/div>

AI-powered contact centre software<\/h4>

Take customer experience to the next level with the leading cloud contact centre technology.<\/p>

Find out more<\/span><\/div><\/div><\/a><\/div>

SMS messaging<\/h4><\/div>

SMS messaging<\/h4>

Use familiar mobile channels to touch base with your customers without disrupting their day. <\/p>

Find out more<\/span><\/div><\/div><\/a><\/div>

Email<\/h4><\/div>

Email<\/h4>

Give email the attention it deserves. Upgrade your email support capabilities with management tools that are built-in to your contact centre desktop.<\/p>

Find out more<\/span><\/div><\/div><\/a><\/div>

Virtual agent<\/h4><\/div>

Virtual agent<\/h4>

Make self-service better with AI-powered bots that understand the context and act like human agents to deliver a superior experience, no matter when.<\/p>

Find out more<\/span><\/div><\/div><\/a><\/div>

Integrations and apps<\/h4><\/div>

Integrations and apps<\/h4>

Maximise your investments; integrate existing technologies and the skilled employees who use them with Genesys solutions. <\/p>

Find out more<\/span><\/div><\/div><\/a><\/div>

Digital customer engagement<\/h4><\/div>

Digital customer engagement<\/h4>

Support your teams with a comprehensive suite of digital capabilities \u2013 or with your own solution.<\/p>

Find out more<\/span><\/div><\/div><\/a><\/div>

Co-browse<\/h4><\/div>

Co-browse<\/h4>

See why your customers are reaching out in real time. Show them how to resolve their issues.<\/p>

Find out more<\/span><\/div><\/div><\/a><\/div>

Voicebots<\/h4><\/div>

Voicebots<\/h4>

Build voicebots with natural language understanding (NLU) and automate more voice conversations.<\/p>

Find out more<\/span><\/div><\/div><\/a><\/div>

Predictive engagement<\/h4><\/div>

Predictive engagement<\/h4>

Use AI to proactively engage online customers in the moment of truth with the next-best offer or resource.<\/p>

Find out more<\/span><\/div><\/div><\/a><\/div>

Analytics and reporting<\/h4><\/div>

Analytics and reporting<\/h4>

Empower your teams with easy-to-use tools and relevant data. Unlock interaction insights that make it easy to deliver cross-channel customer experiences.<\/p>

Find out more<\/span><\/div><\/div><\/a><\/div>

Reporting integration and export<\/h4><\/div>

Reporting integration and export<\/h4>

Get valuable insights with custom call center reports and dashboards. Then share those insights easily.<\/p>

Find out more<\/span><\/div><\/div><\/a><\/div>

Speech and text analytics<\/h4><\/div>

Speech and text analytics<\/h4>

Use text and speech analytics to identify key events, ensure compliance, spot training opportunities and more.<\/p>

Find out more<\/span><\/div><\/div><\/a><\/div>

Workforce engagement management<\/h4><\/div>

Workforce engagement management<\/h4>

Give your employees the tools, support and growth opportunities they need to truly love what they do.<\/p>

Find out more<\/span><\/div><\/div><\/a><\/div>

Salesforce Integrations with Genesys Cloud<\/h4><\/div>

Salesforce Integrations with Genesys Cloud<\/h4>

Bring your CRM and CCaaS solutions together with a pre-built Genesys Cloud integration for Salesforce.<\/p>

Find out more<\/span><\/div><\/div><\/a><\/div>

Artificial intelligence and automation<\/h4><\/div>

Artificial intelligence and automation<\/h4>

Power omnichannel experiences. Meet customers\u2019 needs with bot support, data-based insights and more.<\/p>

Find out more<\/span><\/div><\/div><\/a><\/div>

Knowledge management tools<\/h4><\/div>

Knowledge management tools<\/h4>

Provide the right information every time with AI-powered knowledge management tools. \r\n<\/p>

Find out more<\/span><\/div><\/div><\/a><\/div>

Quality assurance and monitoring<\/h4><\/div>

Quality assurance and monitoring<\/h4>

Record every interaction across channels without losing data for Voice of the Customer (VoC) insights.<\/p>

Find out more<\/span><\/div><\/div><\/a><\/div>

Customer journey orchestration<\/h4><\/div>

Customer journey orchestration<\/h4>

Tailor each stage of the customer journey to customer needs with the leading customer journey orchestration software.<\/p>

Find out more<\/span><\/div><\/div><\/a><\/div>

Customer journey data management<\/h4><\/div>

Customer journey data management<\/h4>

Transform customer data silos into journey data pipelines that fuel analytics, modeling and orchestration.<\/p>

Find out more<\/span><\/div><\/div><\/a><\/div>

Customer journey analytics<\/h4><\/div>

Customer journey analytics<\/h4>

Measure, monitor and optimise customer experience and your targeted business KPIs.<\/p>

Find out more<\/span><\/div><\/div><\/a><\/div>

Agent copilot<\/h4><\/div>

Agent copilot<\/h4>

Provide customer service agents with real-time AI assistance to improve both the efficiency and quality of customer interactions.<\/p>

Find out more<\/span><\/div><\/div><\/a><\/div>

Work automation and task routing<\/h4><\/div>

Work automation and task routing<\/h4>

Use accurate, consistent data to make more informed decisions across your back office.<\/p>

Find out more<\/span><\/div><\/div><\/a><\/div>

Employee performance management<\/h4><\/div>

Employee performance management<\/h4>

Get superior performance using gamification. Supervisors gain instant insights into team and individual performance. And employees see their results in real time to drive their own success.<\/p>

Find out more<\/span><\/div><\/div><\/a><\/div>

Workforce forecasting and scheduling<\/h4><\/div>

Workforce forecasting and scheduling<\/h4>

Create accurate, flexible schedules in minutes. Have the right support in place \u2014 even when demand spikes.<\/p>

Find out more<\/span><\/div><\/div><\/a><\/div>

Cloud architecture and open platform<\/h4><\/div>

Cloud architecture and open platform<\/h4>

Modernise your tech stack and enable faster innovation \u2014 while guaranteeing secure, always-on operations.<\/p>

Find out more<\/span><\/div><\/div><\/a><\/div>

Global availability<\/h4><\/div>

Global availability<\/h4>

Get global coverage, security and resilience with a leading AI-Powered Experience orchestration platform.<\/p>

Find out more<\/span><\/div><\/div><\/a><\/div>

Cloud architecture<\/h4><\/div>

Cloud architecture<\/h4>

Explore a comprehensive set of native capabilities \u2014 all built on a single codebase.<\/p>

Find out more<\/span><\/div><\/div><\/a><\/div>

Development<\/h4><\/div>

Development<\/h4>

Compose strategic value at scale with an API-first, open platform and modern developer tools purpose-built to enable innovation fast.<\/p>

Find out more<\/span><\/div><\/div><\/a><\/div>

Security and compliance<\/h4><\/div>

Security and compliance<\/h4>

Ensure contact centre security and compliance with Genesys. Protect customer data, meet regulatory standards, and build trust with secure cloud solutions.<\/p>

Find out more<\/span><\/div><\/div><\/a><\/div>

Customer Journey Management<\/h4><\/div>

Customer Journey Management<\/h4>

Leverage your interaction and event data for visibility into customer journeys. Unlock insights to optimise your customer experiences and drive results at scale.<\/p>

Find out more<\/span><\/div><\/div><\/a><\/div>

ServiceNow Integration<\/h4><\/div>

ServiceNow Integration<\/h4>

Add the leading cloud contact centre solution to your ServiceNow CSM system with a powerful prebuilt integration and supercharge your CX. <\/p>

Find out more<\/span><\/div><\/div><\/a><\/div>

Genesys Cloud AI Studio<\/h4><\/div>

Genesys Cloud AI Studio<\/h4>

Build and innovate AI-powered experiences from a secure, centralised hub. Safely accelerate and streamline AI innovation with Genesys Cloud AI\u2122 Guides \u2013 and do it all at scale.<\/p>

Find out more<\/span><\/div><\/div><\/a><\/div>

Messaging Apps<\/h4><\/div>

Messaging Apps<\/h4>
Find out more<\/span><\/div><\/div><\/a><\/div><\/div><\/div><\/div><\/div>[\/vc_column][\/vc_row][\/vc_section][vc_section full_width=”stretch_row” el_class=”cta-bar”][vc_row][vc_column]

Getting to iconic\u2014how world-leading brands balance talent and technology for CX excellence<\/h3>
Read the report<\/a><\/div><\/div>[\/vc_column][\/vc_row][\/vc_section][vc_section full_width=”stretch_row” css=”.vc_custom_1525982475331{background-color: #f3f3f3 !important;}”][vc_row equal_height=”yes” content_placement=”middle”][vc_column width=”1\/2″][vc_column_text]<\/p>\n

Go from lead to customer faster<\/h3>\n

Visibility into customer journeys at every point in the sale cycle isn’t an option\u2014it’s a necessity. You want to follow their journey from first contact to acquisition, to up-sell and win-back. Your marketing teams must develop campaigns that effectively message customers, build brand awareness and generate qualified opportunities. The right contact centre platform helps you to access customer data to better target campaigns that result in higher lead quality and increase conversion rates.<\/p>\n

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Multichannel messaging that works for you<\/h3>\n

How you engage with customers during the sales cycle is critical to your campaign’s success. Increase your odds with a customer experience platform that allows for proactive engagement. Reach out to your customer the way that they want, whether they’re an email traditionalist or a social media master. Use the best communication option to engage, message and accelerate lead conversions.<\/p>\n

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\"\"<\/div><\/div><\/div><\/div>

Our ROI for moving to Genesys Cloud is that the business is not only solvent but is profitable and posting record sales.<\/p>

Paul Bourdeaux, CIO, Vericity (eFinancial and Fidelity Life Association)<\/p>

View the customer story<\/a><\/div><\/div><\/div><\/div><\/div><\/div><\/div>[\/vc_column][\/vc_row][\/vc_section][vc_section full_width=”stretch_row” css=”.vc_custom_1524345979508{background-color: #ffffff !important;}”][vc_row equal_height=”yes” content_placement=”middle”][vc_column width=”1\/2″][vc_column_text]<\/p>\n

Unlock higher quality leads<\/h3>\n

As a marketing professional, you need the best insights about customer buying behaviours. With the right customer experience platform, you can easily mine call recordings for important data to improve your overall engagement strategy. Utilising customer data and looking for unique insights enhances messaging and offers, and positively affects lead qualification and conversion metrics.[\/vc_column_text][\/vc_column][vc_column width=”1\/2″ offset=”vc_hidden-xs”][vc_single_image image=”10657″ img_size=”full”][\/vc_column][\/vc_row][\/vc_section][vc_section full_width=”stretch_row” el_class=”section_light-gray” css=”.vc_custom_1526702569766{background-color: #f3f3f3 !important;}”][vc_row equal_height=”yes” content_placement=”middle”][vc_column width=”1\/4″]

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Get the leads to the right place faster<\/h3>\n

Developing leads is only the first stage of a campaign cycle. Determining how and where your leads are qualified and distributed is one of the most important aspects of a successful marketing campaign. You need the right lead-management tools to accurately assess, qualify and distribute leads to your sales team. Accelerating lead distribution increases the likelihood that the lead remains active and is directed to the best resource, taking it to the next level.[\/vc_column_text][\/vc_column][\/vc_row][\/vc_section][vc_section][vc_row][vc_column][vc_column_text]<\/p>\n

Explore Genesys solutions for…<\/h3>\n

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Financial Services<\/h5><\/a><\/div>
CX in Focus<\/h5><\/a><\/div>
Tour<\/h5><\/a><\/div>
Digital Customer Experience<\/h5><\/a><\/div>
Level up CX<\/h5><\/a><\/div>
Responsible AI<\/h5><\/a><\/div>
AI Contact Centre<\/h5><\/a><\/div>
Workforce Management Software<\/h5><\/a><\/div>
Xperience on Tour – EMEA<\/h5><\/a><\/div>
Customer Journey Management<\/h5><\/a><\/div>
Level Up<\/h5><\/a><\/div>
Ferrari<\/h5><\/a><\/div>
Copilots<\/h5><\/a><\/div>
Contact centre software<\/h5><\/a><\/div>
PureCloud<\/h5>

Empower your business to provide excellent service across the entire customer journey<\/p><\/a><\/div>

Blog<\/h5><\/a><\/div>
Innovations<\/h5><\/a><\/div>
Pricing<\/h5><\/a><\/div>
Genesys Cloud CX<\/h5><\/a><\/div>
CX Blueprint<\/h5><\/a><\/div>
Call Centre Cloud Migration<\/h5><\/a><\/div>
Call Centre Cloud Migration Overview<\/h5><\/a><\/div>
Emergency Response<\/h5><\/a><\/div>
_External Form<\/h5><\/a><\/div>
Page for Testing<\/h5><\/a><\/div>
Zoom Partnership<\/h5><\/a><\/div>
test-issue<\/h5><\/a><\/div>
Products<\/h5><\/a><\/div>
Microsoft Partnership<\/h5><\/a><\/div>
Genesys Cloud Platform<\/h5><\/a><\/div>
Customer Migrations<\/h5><\/a><\/div>
Super Human Service<\/h5><\/a><\/div>
Maximus Genesys Engagement Platform<\/h5><\/a><\/div>
Majesticks<\/h5><\/a><\/div>
Adobe partnership<\/h5><\/a><\/div>
Genesys DX<\/h5><\/a><\/div>
Genesys Choice<\/h5><\/a><\/div>
FAQ<\/h5><\/a><\/div>
Laver Cup<\/h5><\/a><\/div>
Latitude – Collections<\/h5><\/a><\/div>
Pointillist<\/h5><\/a><\/div>
Genesys Charitable Discount Program<\/h5><\/a><\/div>
Business Process Outsourcing (BPO)<\/h5><\/a><\/div>
Information Technology<\/h5>

Reduce IT burdens and increase efficiency with a unified open cloud platform.<\/p><\/a><\/div>

Genesys Cloud EX<\/h5><\/a><\/div>
Qualtrics<\/h5><\/a><\/div>
The Experience Index by Genesys<\/h5><\/a><\/div>
Experience orchestration<\/h5><\/a><\/div>
Global offices<\/h5><\/a><\/div>
Customer Awards<\/h5><\/a><\/div>
Subscription Plan<\/h5><\/a><\/div>
Innovations<\/h5>

Innovate with less risk and more reward<\/p><\/a><\/div>

Home<\/h5><\/a><\/div>
Customer Success<\/h5><\/a><\/div>
Google Cloud Contact Centre AI<\/h5>

Deliver world-class customer experiences through the partnership of Genesys and Google.<\/p><\/a><\/div>

Solutions<\/h5><\/a><\/div>
Terms and Conditions<\/h5><\/a><\/div>
Contact Us<\/h5><\/a><\/div>
Resources<\/h5><\/a><\/div>
Webinars and events<\/h5><\/a><\/div>
Customer Stories<\/h5><\/a><\/div>
Company<\/h5><\/a><\/div>
Definitions<\/h5><\/a><\/div>
Login<\/h5><\/a><\/div>
Partner overview<\/h5>

Genesys partners gain access to technologies and opportunities to grow market share; customers can work with a network of Genesys partners to move business forward.<\/p><\/a><\/div>

Capabilities<\/h5><\/a><\/div><\/div><\/div><\/div><\/div>[\/vc_column][\/vc_row][\/vc_section]<\/p>\n<\/div>","protected":false},"excerpt":{"rendered":"

[vc_section full_width=”stretch_row” el_class=”section_header” css=”.vc_custom_1523915976160{background-image: url(https:\/\/www.genesys.com\/media\/Solutions-Marketing.jpg?id=7939) !important;}”][vc_row equal_height=”yes” content_placement=”middle”][vc_column][vc_column_text] Get the marketing insights that you need for better campaigns [\/vc_column_text][\/vc_column][\/vc_row][\/vc_section][vc_section full_width=”stretch_row” el_class=”cta-bar” css=”.vc_custom_1522458207688{padding-top: 0px !important;padding-bottom: 0px !important;}”][vc_row full_width=”stretch_row” css=”.vc_custom_1522458201976{padding-top: 0px !important;padding-bottom: 0px !important;}”][vc_column][\/vc_column][\/vc_row][\/vc_section][vc_section full_width=”stretch_row”][vc_row equal_height=”yes” el_class=”mobile-reverse”][vc_column width=”1\/2″][vc_column_text] Valuable insights mean valuable leads To create targeted messaging and develop a sales pipeline, your marketing organisation needs access […]<\/p>\n","protected":false},"author":1,"featured_media":8979,"parent":14594,"menu_order":1,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"footnotes":""},"class_list":["post-14618","page","type-page","status-publish","has-post-thumbnail","hentry"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.genesys.com\/en-gb\/wp-json\/wp\/v2\/pages\/14618","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.genesys.com\/en-gb\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.genesys.com\/en-gb\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.genesys.com\/en-gb\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.genesys.com\/en-gb\/wp-json\/wp\/v2\/comments?post=14618"}],"version-history":[{"count":5,"href":"https:\/\/www.genesys.com\/en-gb\/wp-json\/wp\/v2\/pages\/14618\/revisions"}],"predecessor-version":[{"id":378432,"href":"https:\/\/www.genesys.com\/en-gb\/wp-json\/wp\/v2\/pages\/14618\/revisions\/378432"}],"up":[{"embeddable":true,"href":"https:\/\/www.genesys.com\/en-gb\/wp-json\/wp\/v2\/pages\/14594"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.genesys.com\/en-gb\/wp-json\/wp\/v2\/media\/8979"}],"wp:attachment":[{"href":"https:\/\/www.genesys.com\/en-gb\/wp-json\/wp\/v2\/media?parent=14618"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}