{"id":116975,"date":"2019-01-03T13:28:58","date_gmt":"2019-01-03T21:28:58","guid":{"rendered":"https:\/\/www.genesys.com\/?page_id=116975"},"modified":"2026-01-08T09:15:14","modified_gmt":"2026-01-08T17:15:14","slug":"blog","status":"publish","type":"page","link":"https:\/\/www.genesys.com\/en-gb\/blog","title":{"rendered":"Blog"},"content":{"rendered":"<div class=\"wpb-content-wrapper\"><p>[vc_section background_color=&#8221;bgc-lgray&#8221; full_width=&#8221;stretch_row&#8221; flair=&#8221;%5B%7B%22hide_mobile%22%3A%22yes%22%7D%5D&#8221;][vc_row content_placement=&#8221;middle&#8221;][vc_column width=&#8221;7\/12&#8243;][vc_column_text css=&#8221;&#8221;]<\/p>\n<h1 class=\"font-roboto\">The Levels of Experience Orchestration<\/h1>\n<p>[\/vc_column_text]<div class=\"btn-container  \"><a role=\"button\"  class=\"btn btn-primary\" href=\"https:\/\/www.genesys.com\/en-gb\/blog\/post\/the-levels-of-experience-orchestration\" target=\"\" rel=\"\">Read 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href=\"#\" class=\"clear-btn disabled\">&#10006;<\/a>\n                    <a href=\"#\" class=\"search-btn disabled\"><i class=\"fa-kit fa-magnifying-glass search-icon\"><\/i><\/a>\n                <\/div>\n            <\/div>\n\t\t<\/div>\n        <\/div>[\/vc_column][\/vc_row][\/vc_section][vc_section g_section_overflow=&#8221;visible&#8221; full_width=&#8221;stretch_row&#8221; flair=&#8221;%5B%7B%22hide_mobile%22%3A%22yes%22%7D%5D&#8221; el_class=&#8221;pt-0&#8243;][vc_row][vc_column]<div class=\"blog-feed-container d-flex flex-column gap-2\" data-real-ppp=\"15\" data-adjust=\"0\" data-page=\"1\" data-max-pages=\"18\" data-limit=\"268\" data-default-counter=\"1\"><div class=\"row blog-feed\" ><div class=\"grid-item col-12 col-xs-6 col-md-4 grid_type-blog\" data-status=\"publish\"><div class=\"card component vertical text-left w-100 h-100 bgc-lgray wide\"><a class=\"h-100\" href=\"https:\/\/www.genesys.com\/en-gb\/blog\/post\/the-it-leaders-guide-to-enabling-frictionless-personalised-and-empathy-driven-cx\" ><div class=\"thumbnail-col\"><img decoding=\"async\" class=\"card-img-top\" height=\"200\" width=\"300\" src=\"https:\/\/www.genesys.com\/media\/frictionless_journeys_3-300x200.jpg\" alt=\"The IT Leader\u2019s Guide to Enabling Frictionless, Personalised and Empathy-Driven CX\"><\/div><div class=\"card-body\"><p class=\"post_date mb-1\">17\/06\/2026<\/p><h3 class=\"card-title h6\">The IT Leader\u2019s Guide to Enabling Frictionless, Personalised and Empathy-Driven CX<\/h3><p class=\"card-text mt-1\">Genesys recently conducted a research study exploring the current thinking, priorities and challenges of 200 of the UK\u2019s...<\/p><\/div><\/a><div class=\"card-footer\"><div class=\"post_author d-flex align-items-center\"><a class=\"author-link\" href=\"\/en-gb\/blog\/author\/1241\"><div class=\"img-container\"><img decoding=\"async\" height=\"30\" width=\"30\" src=\"https:\/\/www.genesys.com\/media\/c0a6c113-amanda-halpin-small-1.jpg\" alt=\"Amanda Halpin\"><p class=\"mb-0\">Amanda Halpin<\/p><\/div><\/a><a role=\"button\" class=\"small mt-0 chevron btn btn-secondary only\" href=\"https:\/\/www.genesys.com\/en-gb\/blog\/post\/the-it-leaders-guide-to-enabling-frictionless-personalised-and-empathy-driven-cx\"><\/a><\/div><\/div><\/div><\/div><div class=\"grid-item col-12 col-xs-6 col-md-4 grid_type-blog\" data-status=\"publish\"><div class=\"card component vertical text-left w-100 h-100 bgc-lgray wide\"><a class=\"h-100\" href=\"https:\/\/www.genesys.com\/en-gb\/blog\/post\/the-ai-leaders-guide-to-frictionless-tailored-and-empathy-driven-customer-experience\" ><div class=\"thumbnail-col\"><img decoding=\"async\" class=\"card-img-top\" height=\"200\" width=\"300\" src=\"https:\/\/www.genesys.com\/media\/frictionless_journeys_2-300x200.jpg\" alt=\"The AI Leader\u2019s Guide to Frictionless, Tailored and Empathy-Driven Customer Experience\"><\/div><div class=\"card-body\"><p class=\"post_date mb-1\">17\/06\/2026<\/p><h3 class=\"card-title h6\">The AI Leader\u2019s Guide to Frictionless, Tailored and Empathy-Driven Customer Experience<\/h3><p class=\"card-text mt-1\">Genesys recently conducted a research study exploring the current thinking, priorities and challenges of 200 of the UK\u2019s...<\/p><\/div><\/a><div class=\"card-footer\"><div class=\"post_author d-flex align-items-center\"><a class=\"author-link\" href=\"\/en-gb\/blog\/author\/1242\"><div class=\"img-container\"><img decoding=\"async\" height=\"30\" width=\"30\" src=\"https:\/\/www.genesys.com\/media\/Martin_Graham.png\" alt=\"Martin Graham\"><p class=\"mb-0\">Martin Graham<\/p><\/div><\/a><a role=\"button\" class=\"small mt-0 chevron btn btn-secondary only\" href=\"https:\/\/www.genesys.com\/en-gb\/blog\/post\/the-ai-leaders-guide-to-frictionless-tailored-and-empathy-driven-customer-experience\"><\/a><\/div><\/div><\/div><\/div><div class=\"grid-item col-12 col-xs-6 col-md-4 grid_type-blog\" data-status=\"publish\"><div class=\"card component vertical text-left w-100 h-100 bgc-lgray wide\"><a class=\"h-100\" href=\"https:\/\/www.genesys.com\/en-gb\/blog\/post\/the-cx-leaders-guide-to-frictionless-personalised-and-empathy-driven-customer-experiences\" ><div class=\"thumbnail-col\"><img decoding=\"async\" class=\"card-img-top\" height=\"200\" width=\"300\" src=\"https:\/\/www.genesys.com\/media\/frictionless_journeys_1-300x200.jpg\" alt=\"The CX Leader\u2019s Guide to Frictionless, Personalised and Empathy-Driven Customer Experiences\"><\/div><div class=\"card-body\"><p class=\"post_date mb-1\">17\/06\/2026<\/p><h3 class=\"card-title h6\">The CX Leader\u2019s Guide to Frictionless, Personalised and Empathy-Driven Customer Experiences<\/h3><p class=\"card-text mt-1\">Genesys recently conducted a research study exploring the current thinking, priorities and challenges of 200 of the UK\u2019s...<\/p><\/div><\/a><div class=\"card-footer\"><div class=\"post_author d-flex align-items-center\"><a class=\"author-link\" href=\"\/en-gb\/blog\/author\/1121\"><div class=\"img-container\"><img decoding=\"async\" height=\"30\" width=\"30\" src=\"https:\/\/www.genesys.com\/media\/Arpita-1.jpg\" alt=\"Arpita Maity-Peschard\"><p class=\"mb-0\">Arpita Maity-Peschard<\/p><\/div><\/a><a role=\"button\" class=\"small mt-0 chevron btn btn-secondary only\" href=\"https:\/\/www.genesys.com\/en-gb\/blog\/post\/the-cx-leaders-guide-to-frictionless-personalised-and-empathy-driven-customer-experiences\"><\/a><\/div><\/div><\/div><\/div><div class=\"grid-item col-12 col-xs-6 col-md-4 grid_type-blog\" data-status=\"publish\"><div class=\"card component vertical text-left w-100 h-100 bgc-lgray wide\"><a class=\"h-100\" href=\"https:\/\/www.genesys.com\/en-gb\/blog\/post\/the-cx-leaders-guide-to-ai-enhanced-employee-efficiency-and-experience\" ><div class=\"thumbnail-col\"><img decoding=\"async\" class=\"card-img-top\" height=\"169\" width=\"300\" src=\"https:\/\/www.genesys.com\/media\/EX_v3-300x169.jpg\" alt=\"The CX Leader\u2019s Guide to AI Enhanced Employee Efficiency and Experience\"><\/div><div class=\"card-body\"><p class=\"post_date mb-1\">17\/06\/2026<\/p><h3 class=\"card-title h6\">The CX Leader\u2019s Guide to AI Enhanced Employee Efficiency and Experience<\/h3><p class=\"card-text mt-1\">Genesys recently conducted a research study exploring the current thinking, priorities and challenges of 200 of the UK\u2019s...<\/p><\/div><\/a><div class=\"card-footer\"><div class=\"post_author d-flex align-items-center\"><a class=\"author-link\" href=\"\/en-gb\/blog\/author\/1242\"><div class=\"img-container\"><img decoding=\"async\" height=\"30\" width=\"30\" src=\"https:\/\/www.genesys.com\/media\/Martin_Graham.png\" alt=\"Martin Graham\"><p class=\"mb-0\">Martin Graham<\/p><\/div><\/a><a role=\"button\" class=\"small mt-0 chevron btn btn-secondary only\" href=\"https:\/\/www.genesys.com\/en-gb\/blog\/post\/the-cx-leaders-guide-to-ai-enhanced-employee-efficiency-and-experience\"><\/a><\/div><\/div><\/div><\/div><div class=\"grid-item col-12 col-xs-6 col-md-4 grid_type-blog\" data-status=\"publish\"><div class=\"card component vertical text-left w-100 h-100 bgc-lgray wide\"><a class=\"h-100\" href=\"https:\/\/www.genesys.com\/en-gb\/blog\/post\/the-cx-leaders-guide-to-balancing-governance-and-innovation-to-build-trust-and-scale\" ><div class=\"thumbnail-col\"><img decoding=\"async\" class=\"card-img-top\" height=\"200\" width=\"300\" src=\"https:\/\/www.genesys.com\/media\/governance_1-300x200.jpg\" alt=\"The CX Leader\u2019s Guide to Balancing Governance and Innovation to Build Trust and Scale\"><\/div><div class=\"card-body\"><p class=\"post_date mb-1\">17\/06\/2026<\/p><h3 class=\"card-title h6\">The CX Leader\u2019s Guide to Balancing Governance and Innovation to Build Trust and Scale<\/h3><p class=\"card-text mt-1\">Genesys recently conducted a research study exploring the current thinking, priorities and challenges of 200 of the UK\u2019s...<\/p><\/div><\/a><div class=\"card-footer\"><div class=\"post_author d-flex align-items-center\"><a class=\"author-link\" href=\"\/en-gb\/blog\/author\/1241\"><div class=\"img-container\"><img decoding=\"async\" height=\"30\" width=\"30\" src=\"https:\/\/www.genesys.com\/media\/c0a6c113-amanda-halpin-small-1.jpg\" alt=\"Amanda Halpin\"><p class=\"mb-0\">Amanda Halpin<\/p><\/div><\/a><a role=\"button\" class=\"small mt-0 chevron btn btn-secondary only\" href=\"https:\/\/www.genesys.com\/en-gb\/blog\/post\/the-cx-leaders-guide-to-balancing-governance-and-innovation-to-build-trust-and-scale\"><\/a><\/div><\/div><\/div><\/div><div class=\"grid-item col-12 col-xs-6 col-md-4 grid_type-blog\" data-status=\"publish\"><div class=\"card component vertical text-left w-100 h-100 bgc-lgray wide\"><a class=\"h-100\" href=\"https:\/\/www.genesys.com\/en-gb\/blog\/post\/the-it-leaders-guide-to-balancing-governance-and-innovation-to-build-trust-and-scale\" ><div class=\"thumbnail-col\"><img decoding=\"async\" class=\"card-img-top\" height=\"200\" width=\"300\" src=\"https:\/\/www.genesys.com\/media\/governance_3-300x200.jpg\" alt=\"The IT Leader\u2019s Guide to Balancing Governance and Innovation to Build Trust and Scale\"><\/div><div class=\"card-body\"><p class=\"post_date mb-1\">17\/06\/2026<\/p><h3 class=\"card-title h6\">The IT Leader\u2019s Guide to Balancing Governance and Innovation to Build Trust and Scale<\/h3><p class=\"card-text mt-1\">Genesys recently conducted a research study exploring the current thinking, priorities and challenges of 200 of the UK\u2019s...<\/p><\/div><\/a><div class=\"card-footer\"><div class=\"post_author d-flex align-items-center\"><a class=\"author-link\" href=\"\/en-gb\/blog\/author\/1242\"><div class=\"img-container\"><img decoding=\"async\" height=\"30\" width=\"30\" src=\"https:\/\/www.genesys.com\/media\/Martin_Graham.png\" alt=\"Martin Graham\"><p class=\"mb-0\">Martin Graham<\/p><\/div><\/a><a role=\"button\" class=\"small mt-0 chevron btn btn-secondary only\" href=\"https:\/\/www.genesys.com\/en-gb\/blog\/post\/the-it-leaders-guide-to-balancing-governance-and-innovation-to-build-trust-and-scale\"><\/a><\/div><\/div><\/div><\/div><div class=\"grid-item col-12 col-xs-6 col-md-4 grid_type-blog\" data-status=\"publish\"><div class=\"card component vertical text-left w-100 h-100 bgc-lgray wide\"><a class=\"h-100\" href=\"https:\/\/www.genesys.com\/en-gb\/blog\/post\/the-ai-leaders-guide-to-balancing-governance-and-innovation-to-build-trust-and-scale\" ><div class=\"thumbnail-col\"><img decoding=\"async\" class=\"card-img-top\" height=\"200\" width=\"300\" src=\"https:\/\/www.genesys.com\/media\/governance_2-300x200.jpg\" alt=\"The AI Leader\u2019s Guide to Balancing Governance and Innovation to Build Trust and Scale\"><\/div><div class=\"card-body\"><p class=\"post_date mb-1\">17\/06\/2026<\/p><h3 class=\"card-title h6\">The AI Leader\u2019s Guide to Balancing Governance and Innovation to Build Trust and Scale<\/h3><p class=\"card-text mt-1\">Genesys recently conducted a research study exploring the current thinking, priorities and challenges of 200 of the UK\u2019s...<\/p><\/div><\/a><div class=\"card-footer\"><div class=\"post_author d-flex align-items-center\"><a class=\"author-link\" href=\"\/en-gb\/blog\/author\/1121\"><div class=\"img-container\"><img decoding=\"async\" height=\"30\" width=\"30\" src=\"https:\/\/www.genesys.com\/media\/Arpita-1.jpg\" alt=\"Arpita Maity-Peschard\"><p class=\"mb-0\">Arpita Maity-Peschard<\/p><\/div><\/a><a role=\"button\" class=\"small mt-0 chevron btn btn-secondary only\" href=\"https:\/\/www.genesys.com\/en-gb\/blog\/post\/the-ai-leaders-guide-to-balancing-governance-and-innovation-to-build-trust-and-scale\"><\/a><\/div><\/div><\/div><\/div><div class=\"grid-item col-12 col-xs-6 col-md-4 grid_type-blog\" data-status=\"publish\"><div class=\"card component vertical text-left w-100 h-100 bgc-lgray wide\"><a class=\"h-100\" href=\"https:\/\/www.genesys.com\/en-gb\/blog\/post\/the-it-leaders-guide-to-ai-enhanced-employee-efficiency-and-experience\" ><div class=\"thumbnail-col\"><img decoding=\"async\" class=\"card-img-top\" height=\"200\" width=\"300\" src=\"https:\/\/www.genesys.com\/media\/EX_v1-300x200.jpg\" alt=\"The IT Leader\u2019s Guide to AI Enhanced Employee Efficiency and Experience\"><\/div><div class=\"card-body\"><p class=\"post_date mb-1\">17\/06\/2026<\/p><h3 class=\"card-title h6\">The IT Leader\u2019s Guide to AI Enhanced Employee Efficiency and Experience<\/h3><p class=\"card-text mt-1\">Genesys recently conducted a research study exploring the current thinking, priorities and challenges of 200 of the UK\u2019s...<\/p><\/div><\/a><div class=\"card-footer\"><div class=\"post_author d-flex align-items-center\"><a class=\"author-link\" href=\"\/en-gb\/blog\/author\/1121\"><div class=\"img-container\"><img decoding=\"async\" height=\"30\" width=\"30\" src=\"https:\/\/www.genesys.com\/media\/Arpita-1.jpg\" alt=\"Arpita Maity-Peschard\"><p class=\"mb-0\">Arpita Maity-Peschard<\/p><\/div><\/a><a role=\"button\" class=\"small mt-0 chevron btn btn-secondary only\" href=\"https:\/\/www.genesys.com\/en-gb\/blog\/post\/the-it-leaders-guide-to-ai-enhanced-employee-efficiency-and-experience\"><\/a><\/div><\/div><\/div><\/div><div class=\"grid-item col-12 col-xs-6 col-md-4 grid_type-blog\" data-status=\"publish\"><div class=\"card component vertical text-left w-100 h-100 bgc-lgray wide\"><a class=\"h-100\" href=\"https:\/\/www.genesys.com\/en-gb\/blog\/post\/the-ai-leaders-guide-to-ai-enhanced-employee-efficiency-and-experience\" ><div class=\"thumbnail-col\"><img decoding=\"async\" class=\"card-img-top\" height=\"170\" width=\"300\" src=\"https:\/\/www.genesys.com\/media\/EX_v2-300x170.jpg\" alt=\"The AI Leader\u2019s Guide to AI Enhanced Employee Efficiency and Experience\"><\/div><div class=\"card-body\"><p class=\"post_date mb-1\">17\/06\/2026<\/p><h3 class=\"card-title h6\">The AI Leader\u2019s Guide to AI Enhanced Employee Efficiency and Experience<\/h3><p class=\"card-text mt-1\">Genesys recently conducted a research study exploring the current thinking, priorities and challenges of 200 of the UK\u2019s...<\/p><\/div><\/a><div class=\"card-footer\"><div class=\"post_author d-flex align-items-center\"><a class=\"author-link\" href=\"\/en-gb\/blog\/author\/1241\"><div class=\"img-container\"><img decoding=\"async\" height=\"30\" width=\"30\" src=\"https:\/\/www.genesys.com\/media\/c0a6c113-amanda-halpin-small-1.jpg\" alt=\"Amanda Halpin\"><p class=\"mb-0\">Amanda Halpin<\/p><\/div><\/a><a role=\"button\" class=\"small mt-0 chevron btn btn-secondary only\" href=\"https:\/\/www.genesys.com\/en-gb\/blog\/post\/the-ai-leaders-guide-to-ai-enhanced-employee-efficiency-and-experience\"><\/a><\/div><\/div><\/div><\/div><div class=\"grid-item col-12 col-xs-6 col-md-4 grid_type-blog\" data-status=\"publish\"><div class=\"card component vertical text-left w-100 h-100 bgc-lgray wide\"><a class=\"h-100\" href=\"https:\/\/www.genesys.com\/en-gb\/blog\/post\/why-agentic-ai-demands-a-platform-not-another-point-solution\" ><div class=\"thumbnail-col\"><img decoding=\"async\" class=\"card-img-top\" height=\"200\" width=\"300\" src=\"https:\/\/www.genesys.com\/media\/output.auto-1-300x200.jpg\" alt=\"Why Agentic AI Demands a Platform, Not Another Point Solution\"><\/div><div class=\"card-body\"><p class=\"post_date mb-1\">01\/06\/2026<\/p><h3 class=\"card-title h6\">Why Agentic AI Demands a Platform, Not Another Point Solution<\/h3><p class=\"card-text mt-1\">You sideswipe a kerb pulling out of a tight parking space and damage your wheel. Frustrating, but manageable. You open your...<\/p><\/div><\/a><div class=\"card-footer\"><div class=\"post_author d-flex align-items-center\"><a class=\"author-link\" href=\"\/en-gb\/blog\/author\/1188\"><div class=\"img-container\"><img decoding=\"async\" height=\"30\" width=\"30\" src=\"https:\/\/www.genesys.com\/media\/headshot_IMG_1564.jpg\" alt=\"Marissa Gbenro\"><p class=\"mb-0\">Marissa Gbenro<\/p><\/div><\/a><a role=\"button\" class=\"small mt-0 chevron btn btn-secondary only\" href=\"https:\/\/www.genesys.com\/en-gb\/blog\/post\/why-agentic-ai-demands-a-platform-not-another-point-solution\"><\/a><\/div><\/div><\/div><\/div><div class=\"grid-item col-12 col-xs-6 col-md-4 grid_type-blog\" data-status=\"publish\"><div class=\"card component vertical text-left w-100 h-100 bgc-lgray wide\"><a class=\"h-100\" href=\"https:\/\/www.genesys.com\/en-gb\/blog\/post\/is-your-cx-investment-framed-as-a-growth-driver\" ><div class=\"thumbnail-col\"><img decoding=\"async\" class=\"card-img-top\" height=\"200\" width=\"300\" src=\"https:\/\/www.genesys.com\/media\/AdobeStock_479659532-300x200.jpeg\" alt=\"Is your CX investment framed as a growth driver?\"><\/div><div class=\"card-body\"><p class=\"post_date mb-1\">01\/06\/2026<\/p><h3 class=\"card-title h6\">Is your CX investment framed as a growth driver?<\/h3><p class=\"card-text mt-1\">Picture this: A CFO walks into a boardroom and asks, \"Why should we increase our CX budget when we are trying to grow revenue?\"...<\/p><\/div><\/a><div class=\"card-footer\"><div class=\"post_author d-flex align-items-center\"><a class=\"author-link\" href=\"\/en-gb\/blog\/author\/1188\"><div class=\"img-container\"><img decoding=\"async\" height=\"30\" width=\"30\" src=\"https:\/\/www.genesys.com\/media\/headshot_IMG_1564.jpg\" alt=\"Marissa Gbenro\"><p class=\"mb-0\">Marissa Gbenro<\/p><\/div><\/a><a role=\"button\" class=\"small mt-0 chevron btn btn-secondary only\" href=\"https:\/\/www.genesys.com\/en-gb\/blog\/post\/is-your-cx-investment-framed-as-a-growth-driver\"><\/a><\/div><\/div><\/div><\/div><div class=\"grid-item col-12 col-xs-6 col-md-4 grid_type-blog\" data-status=\"publish\"><div class=\"card component vertical text-left w-100 h-100 bgc-lgray wide\"><a class=\"h-100\" href=\"https:\/\/www.genesys.com\/en-gb\/blog\/post\/the-new-rules-of-cx-leadership-in-an-ai-powered-world\" ><div class=\"thumbnail-col\"><img decoding=\"async\" class=\"card-img-top\" height=\"200\" width=\"300\" src=\"https:\/\/www.genesys.com\/media\/MaestroAdobeStock_1798912305-300x200.jpeg\" alt=\"The new rules of CX leadership in an AI-powered world\"><\/div><div class=\"card-body\"><p class=\"post_date mb-1\">29\/05\/2026<\/p><h3 class=\"card-title h6\">The new rules of CX leadership in an AI-powered world<\/h3><p class=\"card-text mt-1\">Gabriel Galbieri, Contact Centre Specialist at human resources consultancy Cielo, is a Maestro in the Genesys Orchestrators\u2122...<\/p><\/div><\/a><div class=\"card-footer\"><div class=\"post_author d-flex align-items-center\"><a class=\"author-link\" href=\"\/en-gb\/blog\/author\/1221\"><div class=\"img-container\"><img decoding=\"async\" height=\"30\" width=\"30\" src=\"https:\/\/www.genesys.com\/media\/Gabriel-Galbieri-cielo-e1771865786666.jpeg\" alt=\"Gabriel Galbieri\"><p class=\"mb-0\">Gabriel Galbieri<\/p><\/div><\/a><a role=\"button\" class=\"small mt-0 chevron btn btn-secondary only\" href=\"https:\/\/www.genesys.com\/en-gb\/blog\/post\/the-new-rules-of-cx-leadership-in-an-ai-powered-world\"><\/a><\/div><\/div><\/div><\/div><div class=\"grid-item col-12 col-xs-6 col-md-4 grid_type-blog\" data-status=\"publish\"><div class=\"card component vertical text-left w-100 h-100 bgc-lgray wide\"><a class=\"h-100\" href=\"https:\/\/www.genesys.com\/en-gb\/blog\/post\/why-cx-measurement-needs-to-evolve\" ><div class=\"thumbnail-col\"><img decoding=\"async\" class=\"card-img-top\" height=\"200\" width=\"300\" src=\"https:\/\/www.genesys.com\/media\/cxoverview-300x200.jpg\" alt=\"Why CX measurement needs to evolve\"><\/div><div class=\"card-body\"><p class=\"post_date mb-1\">27\/05\/2026<\/p><h3 class=\"card-title h6\">Why CX measurement needs to evolve<\/h3><p class=\"card-text mt-1\">Customers no longer judge you against your direct competitors. In the experience economy, they compare every interaction to the...<\/p><\/div><\/a><div class=\"card-footer\"><div class=\"post_author d-flex align-items-center\"><a class=\"author-link\" href=\"\/en-gb\/blog\/author\/1076\"><div class=\"img-container\"><img decoding=\"async\" height=\"30\" width=\"30\" src=\"https:\/\/www.genesys.com\/media\/Greg-Thomas-headshot-e1716404261507.jpg\" alt=\"Greg Thomas\"><p class=\"mb-0\">Greg Thomas<\/p><\/div><\/a><a role=\"button\" class=\"small mt-0 chevron btn btn-secondary only\" href=\"https:\/\/www.genesys.com\/en-gb\/blog\/post\/why-cx-measurement-needs-to-evolve\"><\/a><\/div><\/div><\/div><\/div><div class=\"grid-item col-12 col-xs-6 col-md-4 grid_type-blog\" data-status=\"publish\"><div class=\"card component vertical text-left w-100 h-100 bgc-lgray wide\"><a class=\"h-100\" href=\"https:\/\/www.genesys.com\/en-gb\/blog\/post\/5-brands-using-ai-to-scale-efficiency-without-sacrificing-experience-quality\" ><div class=\"thumbnail-col\"><img decoding=\"async\" class=\"card-img-top\" height=\"200\" width=\"300\" src=\"https:\/\/www.genesys.com\/media\/output.auto-3-1-300x200.jpg\" alt=\"5 Brands Using AI to Scale Efficiency Without Sacrificing Experience Quality\"><\/div><div class=\"card-body\"><p class=\"post_date mb-1\">05\/05\/2026<\/p><h3 class=\"card-title h6\">5 Brands Using AI to Scale Efficiency Without Sacrificing Experience Quality<\/h3><p class=\"card-text mt-1\">Across industries, organisations are under pressure to handle higher interaction volumes with greater personalisation, reduce...<\/p><\/div><\/a><div class=\"card-footer\"><div class=\"post_author d-flex align-items-center\"><a class=\"author-link\" href=\"\/en-gb\/blog\/author\/880\"><div class=\"img-container\"><img decoding=\"async\" height=\"30\" width=\"30\" src=\"https:\/\/www.genesys.com\/media\/Ginger-Conlon-1-e1632347601319.jpg\" alt=\"Ginger Conlon\"><p class=\"mb-0\">Ginger Conlon<\/p><\/div><\/a><a role=\"button\" class=\"small mt-0 chevron btn btn-secondary only\" href=\"https:\/\/www.genesys.com\/en-gb\/blog\/post\/5-brands-using-ai-to-scale-efficiency-without-sacrificing-experience-quality\"><\/a><\/div><\/div><\/div><\/div><div class=\"grid-item col-12 col-xs-6 col-md-4 grid_type-blog\" data-status=\"publish\"><div class=\"card component vertical text-left w-100 h-100 bgc-lgray wide\"><a class=\"h-100\" href=\"https:\/\/www.genesys.com\/en-gb\/blog\/post\/meet-your-new-ai-team-member-genesys-cloud-copilot\" ><div class=\"thumbnail-col\"><img decoding=\"async\" class=\"card-img-top\" height=\"200\" width=\"300\" src=\"https:\/\/www.genesys.com\/media\/Meet-Genesys-Cloud-Copilot-300x200.png\" alt=\"Meet Your New AI Team Member: Genesys Cloud Copilot\"><\/div><div class=\"card-body\"><p class=\"post_date mb-1\">27\/04\/2026<\/p><h3 class=\"card-title h6\">Meet Your New AI Team Member: Genesys Cloud Copilot<\/h3><p class=\"card-text mt-1\">Customer experience has always been powered by people. That remains true, even as artificial intelligence (AI) automates more of...<\/p><\/div><\/a><div class=\"card-footer\"><div class=\"post_author d-flex align-items-center\"><a class=\"author-link\" href=\"\/en-gb\/blog\/author\/1058\"><div class=\"img-container\"><img decoding=\"async\" height=\"30\" width=\"30\" src=\"https:\/\/www.genesys.com\/media\/ACastelot.jpeg\" alt=\"Allison Castelot\"><p class=\"mb-0\">Allison Castelot<\/p><\/div><\/a><a role=\"button\" class=\"small mt-0 chevron btn btn-secondary only\" href=\"https:\/\/www.genesys.com\/en-gb\/blog\/post\/meet-your-new-ai-team-member-genesys-cloud-copilot\"><\/a><\/div><\/div><\/div><\/div><\/div><\/div><div class=\"blog-subscribe-container w-100 mt-3\"><div class=\"blog-subscribe\"><div class=\"card text-center border-0 subscribe-box bgc-lgray\"><div class=\"card-body p-4\"><p class=\"h3 subscribe-box-title\">Want more?<\/p><p>Subscribe to our free newsletter and get blog updates in your inbox<\/p><form class=\"subscribe_box_form\" id=\"email_sub_fetch_form\"><input class=\"btn shadow btn-primary\" type=\"submit\" value=\"Subscribe\"><\/form><\/div><\/div><\/div><script>jQuery(\"#email_sub_fetch_form\").submit(function(e){e.preventDefault();subscribe_fire(\"click\",\"email_fetcher\")})<\/script><\/div>[\/vc_column][\/vc_row][\/vc_section]<\/p>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>[vc_section background_color=&#8221;bgc-lgray&#8221; full_width=&#8221;stretch_row&#8221; flair=&#8221;%5B%7B%22hide_mobile%22%3A%22yes%22%7D%5D&#8221;][vc_row content_placement=&#8221;middle&#8221;][vc_column width=&#8221;7\/12&#8243;][vc_column_text css=&#8221;&#8221;] The Levels of Experience Orchestration [\/vc_column_text][\/vc_column][vc_column width=&#8221;5\/12&#8243;][\/vc_column][\/vc_row][\/vc_section][vc_section full_width=&#8221;stretch_row&#8221; flair=&#8221;%5B%7B%22hide_mobile%22%3A%22yes%22%7D%5D&#8221;][vc_row][vc_column][\/vc_column][\/vc_row][\/vc_section][vc_section g_section_overflow=&#8221;visible&#8221; full_width=&#8221;stretch_row&#8221; flair=&#8221;%5B%7B%22hide_mobile%22%3A%22yes%22%7D%5D&#8221; el_class=&#8221;pt-0&#8243;][vc_row][vc_column][\/vc_column][\/vc_row][\/vc_section]<\/p>\n","protected":false},"author":270,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"page-templates\/template-blog.php","meta":{"_acf_changed":false,"footnotes":""},"class_list":["post-116975","page","type-page","status-publish","hentry"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.genesys.com\/en-gb\/wp-json\/wp\/v2\/pages\/116975","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.genesys.com\/en-gb\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.genesys.com\/en-gb\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.genesys.com\/en-gb\/wp-json\/wp\/v2\/users\/270"}],"replies":[{"embeddable":true,"href":"https:\/\/www.genesys.com\/en-gb\/wp-json\/wp\/v2\/comments?post=116975"}],"version-history":[{"count":10,"href":"https:\/\/www.genesys.com\/en-gb\/wp-json\/wp\/v2\/pages\/116975\/revisions"}],"predecessor-version":[{"id":610887,"href":"https:\/\/www.genesys.com\/en-gb\/wp-json\/wp\/v2\/pages\/116975\/revisions\/610887"}],"wp:attachment":[{"href":"https:\/\/www.genesys.com\/en-gb\/wp-json\/wp\/v2\/media?parent=116975"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}