{"id":645328,"date":"2026-08-26T11:05:24","date_gmt":"2026-08-26T18:05:24","guid":{"rendered":"https:\/\/www.genesys.com\/capabilities\/genesys-cloud-associate"},"modified":"2026-10-05T00:32:39","modified_gmt":"2026-10-05T07:32:39","slug":"genesys-cloud-associate","status":"publish","type":"capabilities","link":"https:\/\/www.genesys.com\/en-gb\/capabilities\/genesys-cloud-associate","title":{"rendered":"Genesys Cloud Associate"},"content":{"rendered":"<div class=\"wpb-content-wrapper\"><p>[vc_section background_color=&#8221;bgc-lgray&#8221; flair=&#8221;%5B%7B%7D%5D&#8221; vib=&#8221;enable&#8221; css=&#8221;.vc_custom_1714410887619{background-position: center !important;background-repeat: no-repeat !important;background-size: cover !important;}&#8221;][vc_row content_placement=&#8221;middle&#8221; vib=&#8221;enable&#8221; vib_top=&#8221;6.333rem&#8221;][vc_column]<div class=\"component breadcrumbs theme-\"><div class=\"links-row w-100 d-flex flex-wrap align-items-center justify-content-start\"><div class=\"link-col\"><a class=\"breadcrumb-link\" href=\"\/en-gb\/genesys-cloud\">Genesys Cloud CX<\/a><\/div><div class=\"link-col\"><a class=\"breadcrumb-link\" href=\"\/en-gb\/capabilities\/call-center-software\">Customer Experience Software<\/a><\/div><\/div><\/div>[\/vc_column][vc_column width=&#8221;1\/2&#8243; el_class=&#8221;video-play-right&#8221;]<div class=\"genesys-image play-button\"><a class=\"video-lightbox\" href=\"https:\/\/www.youtube.com\/embed\/V0ZkMhCJcFo?si=xhlaMscxsx0S2a7E\"><img decoding=\"async\" src=\"https:\/\/www.genesys.com\/media\/hero-Genesys-Cloud-Associate.png\" alt=\"Cloud associate\" width=\"792\" height=\"480\" class=\"rounded-xs\"\/><div class=\"video-backdrop\"><\/div><div class=\"play-btn bgc-white rounded d-flex align-items-center justify-content-center\"><div class=\"play-icon d-flex align-items-center justify-content-center\"><i class=\"fa-kit fa-play\"><\/i><\/div><div class=\"play-label ms-1\"><p class=\"mb-0 play-title\">Play<\/p><\/div><\/div><\/a><\/div><style type='text\/css'>\r .video-lightbox img, .video-lightbox .video-backdrop { border-radius: 24px !important; } .video-play-right .video-backdrop { display:none; } .video-play-right .play-button.no-btn-label .play-btn { left: unset; top: unset; right: 0; bottom: 0; padding: 1rem 1.162rem; }\r <\/style>[\/vc_column][vc_column width=&#8221;5\/12&#8243; offset=&#8221;vc_col-md-offset-1 vc_col-sm-offset-0&#8243;][vc_column_text css=&#8221;&#8221;]<\/p>\n<h1>Genesys Cloud Associate<\/h1>\n<p class=\"text-22\">Extend AI-powered experience orchestration beyond the contact centre<\/p>\n<p>[\/vc_column_text]<div class=\"btn-container  \"><a role=\"button\" role=\"button\" data-bs-toggle=\"modal\" aria-haspopup=\"true\" data-target=\"#getStartedBox\"  class=\"btn btn-primary\" href=\"#getStartedBox\" target=\"\" rel=\"\">Get started<\/a><a role=\"button\"  class=\"btn btn-ff-primary chevron\" href=\"\/en-gb\/campaign\/request-a-demo\" target=\"\" rel=\"\">Get a demo<\/a><\/div>[\/vc_column][\/vc_row][\/vc_section][vc_section background_color=&#8221;bgc-lgray&#8221; flair=&#8221;%5B%7B%22flair_type%22%3A%22f_type_image%22%2C%22hide_mobile%22%3A%22yes%22%7D%5D&#8221;][vc_row][vc_column width=&#8221;5\/12&#8243; el_class=&#8221;col-sm-6&#8243;][vc_column_text css=&#8221;&#8221;]<\/p>\n<h2 class=\"h3\">Unify customer work across roles, channels and locations<\/h2>\n<p>Bring customer context, omnichannel engagement, artificial intelligence (AI) orchestration, analytics and governance to customer-facing employees outside the contact centre. With Genesys Cloud Associate, employees can deliver more connected experiences, whether they\u2019re at their desk or on the go.<\/p>\n<p>[\/vc_column_text][\/vc_column][vc_column width=&#8221;5\/12&#8243; offset=&#8221;vc_col-sm-offset-2&#8243;][vc_row_inner ri_scrollable=&#8221;yes&#8221;][vc_column_inner][vc_column_text ct_style=&#8221;list-block&#8221; css=&#8221;&#8221;]<\/p>\n<h3 class=\"h5\">Connect every journey<\/h3>\n<p>Orchestrate journeys with real-time context that moves intelligently across employees, AI agents, channels and locations.[\/vc_column_text][\/vc_column_inner][vc_column_inner][vc_column_text ct_style=&#8221;list-block&#8221; css=&#8221;&#8221;]<\/p>\n<h3 class=\"h5\">Equip more employees<\/h3>\n<p>Help employees engage, summarise and automate post-interaction work with AI-first tools, even when they\u2019re on the go.[\/vc_column_text][\/vc_column_inner][vc_column_inner][vc_column_text ct_style=&#8221;list-block&#8221; css=&#8221;&#8221;]<\/p>\n<h3 class=\"h5\">Simplify CX operations<\/h3>\n<p>Manage data, reporting, recording and governance on one AI-powered platform and data model to enable more connected customer experiences. [\/vc_column_text][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][\/vc_section][vc_section disable_element=&#8221;yes&#8221; flair=&#8221;%5B%7B%22flair_type%22%3A%22f_type_image%22%7D%5D&#8221;][vc_row][vc_column width=&#8221;5\/12&#8243;][vc_column_text css=&#8221;&#8221;]<\/p>\n<h2 class=\"h3\">Empower autonomous execution with Agentic Virtual Agents powered by large action models \u2013 built in AI Studio<\/h2>\n<p>Large action models are purpose-built for agentic execution and deliver the consistency, accuracy, and rigour needed for virtual agents to complete real tasks, not just generate responses.[\/vc_column_text][\/vc_column][vc_column width=&#8221;1\/2&#8243; offset=&#8221;vc_col-sm-offset-1&#8243;][vc_single_image image=&#8221;613901&#8243; css=&#8221;&#8221; rounded_corners=&#8221;rounded-lg&#8221;][\/vc_column][\/vc_row][\/vc_section][vc_section][vc_row][vc_column width=&#8221;1\/2&#8243;]<div class=\"genesys-image play-button\"><a class=\"video-lightbox\" href=\"https:\/\/www.youtube.com\/embed\/QtbSg0a-0oo?si=tCb1KvmZVcNIXfg4\"><img decoding=\"async\" src=\"https:\/\/www.genesys.com\/media\/GenesysCloudAssociate-video-thumb-1.png\" alt=\"Video thumbnail\" width=\"659\" height=\"370\" class=\"rounded-xs\"\/><div class=\"video-backdrop\"><\/div><div class=\"play-btn bgc-white rounded d-flex align-items-center justify-content-center\"><div class=\"play-icon d-flex align-items-center justify-content-center\"><i class=\"fa-kit fa-play\"><\/i><\/div><div class=\"play-label ms-1\"><p class=\"mb-0 play-title\">Play<\/p><\/div><\/div><\/a><\/div>[\/vc_column][vc_column width=&#8221;5\/12&#8243; offset=&#8221;vc_col-sm-offset-1&#8243;][vc_column_text css=&#8221;&#8221;]<\/p>\n<h2 class=\"h3\">Meet Genesys Cloud Associate<\/h2>\n<p>Watch customer-facing teams keep context moving, use mobile tools, surface insights and simplify administration.[\/vc_column_text]<div class=\"btn-container  \"><a role=\"button\"  class=\"btn btn-secondary video-lightbox\" href=\"https:\/\/www.youtube.com\/embed\/QtbSg0a-0oo?si=tCb1KvmZVcNIXfg4\" target=\"\" rel=\"\">Watch now<\/a><\/div>[\/vc_column][\/vc_row][\/vc_section][vc_section disable_element=&#8221;yes&#8221; flair=&#8221;%5B%7B%22flair_type%22%3A%22f_type_image%22%7D%5D&#8221;][vc_row][vc_column width=&#8221;5\/12&#8243;][vc_single_image image=&#8221;613904&#8243; css=&#8221;.vc_custom_1770673066990{padding-bottom: 2rem !important;}&#8221; si_max_width=&#8221;172px&#8221;][vc_column_text css=&#8221;&#8221;]<\/p>\n<h2 class=\"h3\">Make rallying around the customer easy<\/h2>\n<p>Enable employees to deliver faster support with complete context and AI-first, mobile-ready customer engagement tools when working outside of a contact centre.[\/vc_column_text]<div class=\"btn-container  \"><a role=\"button\"  class=\"btn btn-secondary\" href=\"\/capabilities\/copilots\" target=\"\" rel=\"\">Find out more<\/a><\/div>[\/vc_column][vc_column width=&#8221;1\/2&#8243; offset=&#8221;vc_col-sm-offset-1&#8243;][vc_single_image image=&#8221;613902&#8243; css=&#8221;&#8221; rounded_corners=&#8221;rounded-lg&#8221;][\/vc_column][\/vc_row][\/vc_section][vc_section flair=&#8221;%5B%7B%22flair_type%22%3A%22f_type_image%22%2C%22hide_mobile%22%3A%22yes%22%7D%5D&#8221;][vc_row][vc_column width=&#8221;5\/12&#8243; el_class=&#8221;col-sm-6&#8243;][vc_row_inner][vc_column_inner el_class=&#8221;col-sm-10&#8243;][vc_column_text css=&#8221;&#8221;]<\/p>\n<h2 class=\"h3\">Make rallying around the customer easy<\/h2>\n<p>Enable employees to deliver faster support with complete context and AI-first, mobile-ready customer engagement tools when working outside of a contact centre.[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][vc_row_inner ri_scrollable=&#8221;yes&#8221;][vc_column_inner][vc_column_text ct_style=&#8221;list-block&#8221; css=&#8221;&#8221;]<\/p>\n<h3 class=\"h5\">Continue conversations with context<\/h3>\n<p>Equip employees with omnichannel contact history so conversations can seamlessly stop and pick back up across human and AI agents.[\/vc_column_text][\/vc_column_inner][vc_column_inner][vc_column_text ct_style=&#8221;list-block&#8221; css=&#8221;&#8221;]<\/p>\n<h3 class=\"h5\">Serve customers on the go<\/h3>\n<p>Support branch, store, field and mobile teams with a low-friction mobile app that makes it easy to manage availability and engage customers wherever work happens.[\/vc_column_text][\/vc_column_inner][vc_column_inner][vc_column_text ct_style=&#8221;list-block&#8221; css=&#8221;&#8221;]<\/p>\n<h3 class=\"h5\">Automate after-conversation work<\/h3>\n<p>Use AI-generated summaries, dispositions and workflows to reduce manual notes, accelerate follow-up and keep records consistent.[\/vc_column_text][\/vc_column_inner][vc_column_inner][vc_column_text ct_style=&#8221;list-block&#8221; css=&#8221;&#8221;]<\/p>\n<h3 class=\"h5\">Coach with enhanced visibility<\/h3>\n<p>Give managers insights into volumes, handle times, touch counts, quality signals and trends for customer conversations outside the contact centre.[\/vc_column_text][\/vc_column_inner][vc_column_inner][vc_column_text ct_style=&#8221;list-block&#8221; css=&#8221;&#8221;]<\/p>\n<h3 class=\"h5\">Optimise every customer journey<\/h3>\n<p>Show CX leaders how customers, employees, channels and outcomes connect so they can identify friction, improve handoffs and enhance experiences.[\/vc_column_text][\/vc_column_inner][vc_column_inner][vc_column_text ct_style=&#8221;list-block&#8221; css=&#8221;&#8221;]<\/p>\n<h3 class=\"h5\">Govern engagement at enterprise scale<\/h3>\n<p>Centralise data, analytics, recording, compliance and role-based access for customer-facing teams across the enterprise.[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][\/vc_column][vc_column width=&#8221;1\/2&#8243; offset=&#8221;vc_col-sm-offset-1&#8243;][vc_single_image image=&#8221;637615&#8243; alignment=&#8221;right&#8221; css=&#8221;&#8221; rounded_corners=&#8221;rounded-lg&#8221;][\/vc_column][\/vc_row][\/vc_section][vc_section][vc_row][vc_column width=&#8221;5\/12&#8243;][vc_column_text css=&#8221;&#8221;]<\/p>\n<h2 class=\"h3\">Meet customer expectations across every experience<\/h2>\n<p>Genesys Cloud Associate makes it possible for organisations to connect customer-facing employees outside the contact centre to the context, intelligence and workflows they need. With this full view of the customer, teams can deliver seamless experiences across multiple channels, no matter where they may be working.<\/p>\n<p>[\/vc_column_text][\/vc_column][vc_column width=&#8221;1\/2&#8243; offset=&#8221;vc_col-sm-offset-1&#8243;][vc_column_text ct_style=&#8221;stat&#8221; css=&#8221;&#8221;]<\/p>\n<p class=\"h1\">91%<\/p>\n<p>of CX leaders say they are likely to orchestrate experiences from end to end within three years<\/p>\n<p><a href=\"https:\/\/www.genesys.com\/en-gb\/resources\/state-of-cx\">&#8220;The State of Customer Experience report,\u201d Genesys, 2026<\/a><\/p>\n<p>[\/vc_column_text][\/vc_column][\/vc_row][\/vc_section][vc_section sec_modern_width=&#8221;enable&#8221; background_color=&#8221;bgc-lgray&#8221; flair=&#8221;%5B%7B%22flair_type%22%3A%22f_type_image%22%2C%22hide_mobile%22%3A%22yes%22%7D%5D&#8221; css=&#8221;.vc_custom_1750435116160{background-image: url(https:\/\/www.genesys.com\/media\/agentic-AI_capability_background-2025.jpg?id=578125) !important;}&#8221; el_class=&#8221;px-0 py-2 px-md-5 py-md-5&#8243;][vc_row background_color=&#8221;bgc-glass&#8221; content_placement=&#8221;middle&#8221; el_class=&#8221;form-card&#8221;][vc_column width=&#8221;1\/2&#8243;][vc_column_text css=&#8221;&#8221;]<\/p>\n<h2 class=\"h3\">Go beyond disconnected engagement tools<\/h2>\n<p>Deliver the context, AI orchestration, analytics and governance your teams need to deliver personalised experiences from one unified platform. Built natively into Genesys Cloud CX\u00ae, Genesys Cloud Associate enables organisations to extend a secure, AI-powered foundation to more customer-facing employees.<\/p>\n<p>[\/vc_column_text][\/vc_column][vc_column width=&#8221;1\/2&#8243;][\/vc_column][vc_column width=&#8221;1\/3&#8243;][vc_column_text css=&#8221;&#8221;]<\/p>\n<h3 class=\"h5\">Orchestrated experiences everywhere<\/h3>\n<p>Orchestrate customer work intelligently across employees, human and AI agents, channels and locations, preserving context and loyalty.[\/vc_column_text][\/vc_column][vc_column width=&#8221;1\/3&#8243;][vc_column_text css=&#8221;&#8221;]<\/p>\n<h3 class=\"h5\">Context-preserving handoffs<\/h3>\n<p>Keep interaction history, routing context and next steps connected as work moves across employees, AI agents and channels.[\/vc_column_text][\/vc_column][vc_column width=&#8221;1\/3&#8243;][vc_column_text css=&#8221;&#8221;]<\/p>\n<h3 class=\"h5\">Flexible desktop and mobile engagement<\/h3>\n<p>Help employees stay connected whether they are working in the office, field or on the go with low-friction service tools across web, desktop and mobile.<\/p>\n<p>[\/vc_column_text][\/vc_column][vc_column width=&#8221;1\/3&#8243;][vc_column_text css=&#8221;&#8221;]<\/p>\n<h3 class=\"h5\">AI-native employee experience<\/h3>\n<p>Bring summaries, dispositions, guidance and workflow automation into the mix of customer engagement for more employees.[\/vc_column_text][\/vc_column][vc_column width=&#8221;1\/3&#8243;][vc_column_text css=&#8221;&#8221;]<\/p>\n<h3 class=\"h5\">Journey-level visibility and optimisation<\/h3>\n<p>Unify analytics across employees, channels and locations so leaders can spot friction, coach teams and improve outcomes.[\/vc_column_text][\/vc_column][vc_column width=&#8221;1\/3&#8243;][vc_column_text css=&#8221;&#8221;]<\/p>\n<h3 class=\"h5\">One governed, AI-powered CX platform<\/h3>\n<p>Extend Genesys Cloud with shared recording, reporting, security, compliance and role-based access instead of adding another point tool.[\/vc_column_text][\/vc_column][\/vc_row][\/vc_section][vc_section flair=&#8221;%5B%5D&#8221;][vc_row][vc_column width=&#8221;5\/12&#8243;][vc_column_text css=&#8221;&#8221;]<\/p>\n<h2 class=\"h3\">What customers are saying<\/h2>\n<p>[\/vc_column_text][\/vc_column][vc_column width=&#8221;1\/2&#8243; offset=&#8221;vc_col-sm-offset-1&#8243;]<div class=\"btn-container justify-content-end \"><a role=\"button\"  class=\"btn btn-secondary\" href=\"\/en-gb\/customer-stories\" target=\"\" rel=\"\">Read all stories<\/a><\/div>[\/vc_column][\/vc_row][vc_row equal_height=&#8221;yes&#8221;][vc_column]<div class=\"component-customer-carousel default-layout single-customer\" data-current-active=\"0\" data-layout=\"default\" data-count=\"1\"><div class=\"carousel-main-row\"><div class=\"carousel-content-col\"><div class=\"customer-content active\" data-href=\"629348\" data-index=\"0\"><a class=\"content-row w-100 bgc-glass\" tabindex=\"-1\" href=\"\/customer-stories\/ferguson\"><div class=\"customer-image-col\"><img decoding=\"async\" class=\"header-image\" alt=\"\" src=\"https:\/\/www.genesys.com\/media\/Ferguson2.webp\" width=\"1600\" height=\"844\"><\/div><div class=\"customer-quote-col\"><img decoding=\"async\" class=\"company-logo\" alt=\"\" src=\"https:\/\/www.genesys.com\/media\/Ferguson-logo-for-WP.jpg\"  width=\"1600\" height=\"1089\"><p class=\"quote-content mb-2 quote-size-xl\">\u201cWe saw an opportunity to create a more consistent experience for both associates and customers by moving to a single platform.\u201d<\/p><p class=\"customer-name text-18 font-weight-bold mb-0\">Randy Pierce<\/p><p class=\"customer-title\">Senior IT Manager, Ferguson<\/p><div class=\"btn-container\"><div class=\"btn btn-secondary small\">Read the story<\/div><\/div><\/div><\/a><\/div><\/div><\/div><\/div>[\/vc_column][\/vc_row][\/vc_section][vc_section disable_element=&#8221;yes&#8221; flair=&#8221;%5B%7B%22flair_type%22%3A%22f_type_image%22%7D%5D&#8221;][vc_row][vc_column]<div class=\"chunk-template-container\" ><div class=\"wpb-content-wrapper\"><p>[vc_section][vc_row][vc_column offset=&#8221;vc_col-md-offset-1 vc_col-md-10&#8243;]<a class=\"component-cta-block card w-100 h-100 bgc-lgray centered cta-text-start \"  href=\"\/resources\/the-cx-playbook-for-the-agentic-era\" target=\"\" rel=\"\"><div class=\"row align-items-center image-stack card-body\"><div class=\"col-content col-md-7\"><div class=\"content-container\"><h2 class=\"text-balance\">Is your CX built to succeed in the agentic era?<\/h2>\n<p>Discover how leading brands turn AI into seamless, outcome-driven customer journeys.<\/p>\n<\/div><div class=\" btn-container mt-2\"><div class=\"btn btn-primary\">Get the CX playbook<\/div><\/div><\/div><div class=\"col-image col-md-5 flex-column justify-content-center mt-1 mt-lg-0 img-top-container no-offset\"><img decoding=\"async\" width=\"1600\" height=\"1025\" src=\"https:\/\/www.genesys.com\/media\/824x528-Resource-Thumbnail-CX-Playbook.png\" alt=\"\" class=\"rounded\"><\/div><\/div><\/a>[\/vc_column][\/vc_row][\/vc_section]<\/p>\n<\/div><\/div>[\/vc_column][\/vc_row][\/vc_section][vc_section flair=&#8221;%5B%5D&#8221;][vc_row][vc_column width=&#8221;5\/12&#8243;][vc_column_text css=&#8221;&#8221;]<\/p>\n<h2 class=\"h3\">See what else you can do with Genesys<\/h2>\n<p>[\/vc_column_text][\/vc_column][vc_column width=&#8221;7\/12&#8243;]<div class=\"btn-container justify-content-lg-end justify-content-end\"><a role=\"button\"  class=\"btn btn-secondary\" href=\"\/en-gb\/capabilities\" target=\"\" rel=\"\">View all capabilities<\/a><\/div>[\/vc_column][\/vc_row][vc_row][vc_column]<div class=\"capability-list icon-card-bg row gutter-small\"><div class=\"wpb_column col-12 col-md-6 col-xl-3 col-lg-4\"><a class=\"component card w-100 h-100 bgc-lgray vertical text-left nomedia mini\" href=\"https:\/\/www.genesys.com\/en-gb\/capabilities\/copilots\"><div class=\"card-body\"><h3 class=\"h5\">Agent copilot<\/h3><p>Provide customer service agents with real-time AI assistance to improve both the efficiency and quality of customer interactions.<\/p><\/div><div class=\"card-footer text-end\"><div class=\"btn-container justify-content-end\"><div class=\"btn small chevron btn-secondary only\" href=\"#\" target=\"\" rel=\"\"><\/div><\/div><\/div><\/a><\/div><div class=\"wpb_column col-12 col-md-6 col-xl-3 col-lg-4\"><a class=\"component card w-100 h-100 bgc-lgray vertical text-left nomedia mini\" href=\"https:\/\/www.genesys.com\/en-gb\/capabilities\/ai-and-automation\"><div class=\"card-body\"><h3 class=\"h5\">Artificial intelligence and automation<\/h3><p>Power omnichannel experiences. Meet customers\u2019 needs with bot support, data-based insights and more.<\/p><\/div><div class=\"card-footer text-end\"><div class=\"btn-container justify-content-end\"><div class=\"btn small chevron btn-secondary only\" href=\"#\" target=\"\" rel=\"\"><\/div><\/div><\/div><\/a><\/div><div class=\"wpb_column col-12 col-md-6 col-xl-3 col-lg-4\"><a class=\"component card w-100 h-100 bgc-lgray vertical text-left nomedia mini\" href=\"https:\/\/www.genesys.com\/en-gb\/capabilities\/ai-studio\"><div class=\"card-body\"><h3 class=\"h5\">Genesys Cloud AI Studio<\/h3><p>Build and innovate AI-powered experiences from a secure, centralised hub. Safely accelerate and streamline AI innovation with Genesys Cloud AI\u2122 Guides \u2013 and do it all at scale.<\/p><\/div><div class=\"card-footer text-end\"><div class=\"btn-container justify-content-end\"><div class=\"btn small chevron btn-secondary only\" href=\"#\" target=\"\" rel=\"\"><\/div><\/div><\/div><\/a><\/div><div class=\"wpb_column col-12 col-md-6 col-xl-3 col-lg-4\"><a class=\"component card w-100 h-100 bgc-lgray vertical text-left nomedia mini\" href=\"https:\/\/www.genesys.com\/en-gb\/capabilities\/knowledge-management\"><div class=\"card-body\"><h3 class=\"h5\">Knowledge management tools<\/h3><p>Provide the right information every time with AI-powered knowledge management tools. \r\n<\/p><\/div><div class=\"card-footer text-end\"><div class=\"btn-container justify-content-end\"><div class=\"btn small chevron btn-secondary only\" href=\"#\" target=\"\" rel=\"\"><\/div><\/div><\/div><\/a><\/div><div class=\"wpb_column col-12 col-md-6 col-xl-3 col-lg-4\"><a class=\"component card w-100 h-100 bgc-lgray vertical text-left nomedia mini\" href=\"https:\/\/www.genesys.com\/en-gb\/capabilities\/predictive-web-engagement\"><div class=\"card-body\"><h3 class=\"h5\">Predictive engagement<\/h3><p>Use AI to proactively engage online customers in the moment of truth with the next-best offer or resource.<\/p><\/div><div class=\"card-footer text-end\"><div class=\"btn-container justify-content-end\"><div class=\"btn small chevron btn-secondary only\" href=\"#\" target=\"\" rel=\"\"><\/div><\/div><\/div><\/a><\/div><div class=\"wpb_column col-12 col-md-6 col-xl-3 col-lg-4\"><a class=\"component card w-100 h-100 bgc-lgray vertical text-left nomedia mini\" href=\"https:\/\/www.genesys.com\/en-gb\/capabilities\/automated-routing\"><div class=\"card-body\"><h3 class=\"h5\">Predictive routing<\/h3><p>Use AI to match customers to the employees most likely to deliver the best service and KPIs in real time.<\/p><\/div><div class=\"card-footer text-end\"><div class=\"btn-container justify-content-end\"><div class=\"btn small chevron btn-secondary only\" href=\"#\" target=\"\" rel=\"\"><\/div><\/div><\/div><\/a><\/div><div class=\"wpb_column col-12 col-md-6 col-xl-3 col-lg-4\"><a class=\"component card w-100 h-100 bgc-lgray vertical text-left nomedia mini\" href=\"https:\/\/www.genesys.com\/en-gb\/capabilities\/speech-and-text-analytics\"><div class=\"card-body\"><h3 class=\"h5\">Speech and text analytics<\/h3><p>Use text and speech analytics to identify key events, ensure compliance, spot training opportunities and more.<\/p><\/div><div class=\"card-footer text-end\"><div class=\"btn-container justify-content-end\"><div class=\"btn small chevron btn-secondary only\" href=\"#\" target=\"\" rel=\"\"><\/div><\/div><\/div><\/a><\/div><div class=\"wpb_column col-12 col-md-6 col-xl-3 col-lg-4\"><a class=\"component card w-100 h-100 bgc-lgray vertical text-left nomedia mini\" href=\"https:\/\/www.genesys.com\/en-gb\/capabilities\/virtual-agents\"><div class=\"card-body\"><h3 class=\"h5\">Virtual agent<\/h3><p>Make self-service better with AI-powered bots that understand the context and act like human agents to deliver a superior experience, no matter when.<\/p><\/div><div class=\"card-footer text-end\"><div class=\"btn-container justify-content-end\"><div class=\"btn small chevron btn-secondary only\" href=\"#\" target=\"\" rel=\"\"><\/div><\/div><\/div><\/a><\/div><div class=\"wpb_column col-12 col-md-6 col-xl-3 col-lg-4\"><a class=\"component card w-100 h-100 bgc-lgray vertical text-left nomedia mini\" href=\"https:\/\/www.genesys.com\/en-gb\/capabilities\/voicebots\"><div class=\"card-body\"><h3 class=\"h5\">Voicebots<\/h3><p>Build voicebots with natural language understanding (NLU) and automate more voice conversations.<\/p><\/div><div class=\"card-footer text-end\"><div class=\"btn-container justify-content-end\"><div class=\"btn small chevron btn-secondary only\" href=\"#\" target=\"\" rel=\"\"><\/div><\/div><\/div><\/a><\/div><div class=\"wpb_column col-12 col-md-6 col-xl-3 col-lg-4\"><a class=\"component card w-100 h-100 bgc-lgray vertical text-left nomedia mini\" href=\"https:\/\/www.genesys.com\/en-gb\/capabilities\/whatsapp\"><div class=\"card-body\"><h3 class=\"h5\">WhatsApp<\/h3><p>Power omnichannel experiences. Meet customers\u2019 needs with bot support, data-based insights and more.<\/p><\/div><div class=\"card-footer text-end\"><div class=\"btn-container justify-content-end\"><div class=\"btn small chevron btn-secondary only\" href=\"#\" target=\"\" rel=\"\"><\/div><\/div><\/div><\/a><\/div><div class=\"wpb_column col-12 col-md-6 col-xl-3 col-lg-4\"><a class=\"component card w-100 h-100 bgc-lgray vertical text-left nomedia mini\" href=\"https:\/\/www.genesys.com\/en-gb\/capabilities\/work-automation-and-task-routing\"><div class=\"card-body\"><h3 class=\"h5\">Work automation and task routing<\/h3><p>Use accurate, consistent data to make more informed decisions across your back office.<\/p><\/div><div class=\"card-footer text-end\"><div class=\"btn-container justify-content-end\"><div class=\"btn small chevron btn-secondary only\" href=\"#\" target=\"\" rel=\"\"><\/div><\/div><\/div><\/a><\/div><\/div>[\/vc_column][\/vc_row][\/vc_section][vc_section flair=&#8221;%5B%7B%22flair_type%22%3A%22f_type_image%22%2C%22hide_mobile%22%3A%22yes%22%7D%5D&#8221;][vc_row][vc_column width=&#8221;5\/12&#8243;][vc_column_text css=&#8221;&#8221;]<\/p>\n<h2>Explore ways to extend your customer engagement software<\/h2>\n<p>[\/vc_column_text][\/vc_column][\/vc_row][vc_row][vc_column]<div class=\"related-posts-container next-steps-module w-100\"><div class=\"inner-container scrollable-row-container\"><div class=\"row align-items-stretch gutter-small col-count-3 scrollable-row\"><div class=\"col-md-4 vertical-cards grid-item card-col item-image grid_type-capabilities\"><a class=\"card w-100 h-100 bgc-lgray component vertical text-start thumbnail chevron-only\" href=\"https:\/\/www.genesys.com\/en-gb\/capabilities\/work-automation-and-task-routing\"><div class=\"thumbnail-col thubmnail default-thumb\"><img decoding=\"async\" src=\"\/media\/default-resource-thumb-wave-1.jpg\" height=\"464\" width=\"820\" alt=\"Genesys wave default resource thumbnail 1\"><\/div><div class=\"card-body text-col\"><p class=\"assettag\">Capability<\/p><h3 class=\"item-title h6\">Work automation and task routing<\/h3><\/div><div class=\"card-footer text-end\"><div class=\"justify-content-end btn-container\"><div class=\"btn chevron small only btn-secondary\"><\/div><\/div><\/div><\/a><\/div><div class=\"col-md-4 vertical-cards grid-item card-col item-image grid_type-resources\"><a class=\"card w-100 h-100 bgc-lgray component vertical text-start thumbnail chevron-only\" href=\"https:\/\/www.genesys.com\/en-gb\/resources\/state-of-cx\"><div class=\"thumbnail-col thubmnail\"><img decoding=\"async\" src=\"https:\/\/www.genesys.com\/media\/Resource-thumbnail_State-of-Customer-Experience-2025_1x.png\" height=\"464\" width=\"820\" alt=\"Access our flagship research report for global insights into the future of cx\"><\/div><div class=\"card-body text-col\"><p class=\"assettag\">Report<\/p><h3 class=\"item-title h6\">The State of Customer Experience<\/h3><\/div><div class=\"card-footer text-end\"><div class=\"justify-content-end btn-container\"><div class=\"btn chevron small only btn-secondary\"><\/div><\/div><\/div><\/a><\/div><div class=\"col-md-4 vertical-cards item-image grid-item card-col item-image grid_type-\"><a class=\"card w-100 h-100 bgc-lgray component vertical text-start thumbnail chevron-only\" href=\"https:\/\/appfoundry.genesys.com\/filter\/genesyscloud\/listing\/ff1b6df3-e0ac-44ac-909b-4cc1959823ca\"><div class=\"thumbnail-col thubmnail\"><img decoding=\"async\" src=\"https:\/\/www.genesys.com\/media\/resource-thumb-appfoundry-2024.png\" height=\"785\" width=\"1440\" alt=\"Resource thumb appfoundry 2024\"><\/div><div class=\"card-body text-col\"><h3 class=\"item-title h6\">Try and buy: Work automation<\/h3><\/div><div class=\"card-footer text-end\"><div class=\"justify-content-end btn-container\"><div class=\"btn chevron small only btn-secondary\"><\/div><\/div><\/div><\/a><\/div><\/div><\/div><\/div>[\/vc_column][\/vc_row][\/vc_section][vc_section background_color=&#8221;bgc-white&#8221; flair=&#8221;%5B%7B%22flair_type%22%3A%22f_type_image%22%2C%22hide_mobile%22%3A%22yes%22%7D%5D&#8221;][vc_row el_class=&#8221;forced-modern&#8221;][vc_column]<a class=\"component-cta-block card w-100 h-100 bgc-glass centered cta-text-start  vc_custom_1784577998780\"  style=\"--ob-bg-mobile:url(https:\/\/www.genesys.com\/media\/agentic-AI_capability_CTA-block_mobile-2025.jpg);\"  href=\"\/en-gb\/campaign\/request-a-demo\" target=\"\" rel=\"\"><div class=\"row align-items-center image-stack card-body\"><div class=\"col-content col-md-4\"><div class=\"content-container\"><h2>See Genesys Cloud Associate in action<\/h2>\n<p class=\"d-none d-lg-block\">Get a personalised demo to see how Genesys Cloud Associate equips customer-facing employees outside the contact centre with connected context, mobile engagement, AI automation and enterprise governance to deliver more efficient experiences that drive customer loyalty.<\/p>\n<\/div><div class=\" btn-container mt-2\"><div class=\"btn btn-primary\">Schedule your demo today<\/div><\/div><\/div><\/div><\/a><style type='text\/css'>\r .forced-modern .component-cta-block .card-body { padding: 1rem 2.5rem; }\r <\/style>[\/vc_column][\/vc_row][\/vc_section][vc_section flair=&#8221;%5B%7B%22hide_mobile%22%3A%22yes%22%7D%5D&#8221;][vc_row][vc_column width=&#8221;5\/12&#8243;][vc_column_text css=&#8221;&#8221;]<\/p>\n<h2>Frequently asked questions about AI Studio<\/h2>\n<p>[\/vc_column_text][\/vc_column][\/vc_row][vc_row][vc_column width=&#8221;5\/6&#8243; offset=&#8221;vc_col-sm-offset-1&#8243;]<div class=\"component-accordion-container no-title\" data-display=\"accordion\"><div class=\"component-accordion-content custom-accordion\" data-opened=\"1\"><div class=\"row-100 content-item component-accordion-item\" ><div class=\"title-row\"><h3 class=\"component-accordion-title title h5\">What is Genesys Cloud Associate?<\/h3><i class=\"fa-kit ms-auto fa-chevron-down\"><\/i><\/div><div class=\"component-accordion-content content-row\"><div class=\"content-details\"><p>Genesys Cloud Associate extends Genesys Cloud CX 1,2,3 and 4 editions to all customer-facing employees outside the contact centre, enabling every customer conversation to run on a single, AI-powered platform. Organisations can orchestrate end-to-end journeys, empower employees with AI-first engagement tools and scale consistent, compliant experiences across the enterprise.<\/p>\n<p>Hourly interacting is recommended and enables a pay for what you use model across web, desktop and mobile for employees that balance time with customers across face-to-face, digital and voice communications.<\/p>\n<\/div><\/div><\/div><div class=\"row-100 content-item component-accordion-item\" ><div class=\"title-row\"><h3 class=\"component-accordion-title title h5\">What specific problem does Genesys Cloud Associate solve?<\/h3><i class=\"fa-kit ms-auto fa-chevron-down\"><\/i><\/div><div class=\"component-accordion-content content-row\"><div class=\"content-details\"><p>Customer journeys don\u2019t follow org charts. They move across departments, roles, channels and systems \u2014 but many organisations still rely on disconnected tools, fragmented data and manual handoffs.<\/p>\n<p>Genesys Cloud Associate helps solve this by giving employees outside the contact centre the customer context, AI-first engagement tools, mobile capabilities and connected workflows needed so conversations can continue with less friction, fewer blind spots and more consistently.<\/p>\n<\/div><\/div><\/div><div class=\"row-100 content-item component-accordion-item\" ><div class=\"title-row\"><h3 class=\"component-accordion-title title h5\">How does Genesys Cloud Associate support mobile employees?<\/h3><i class=\"fa-kit ms-auto fa-chevron-down\"><\/i><\/div><div class=\"component-accordion-content content-row\"><div class=\"content-details\"><p>Genesys Cloud Associate helps employees stay connected when work takes them away from a desk. Employees can manage availability, engage customers, capture context and support follow-up work wherever customer conversations happen.<\/p>\n<\/div><\/div><\/div><div class=\"row-100 content-item component-accordion-item\" ><div class=\"title-row\"><h3 class=\"component-accordion-title title h5\">What is a customer engagement platform?<\/h3><i class=\"fa-kit ms-auto fa-chevron-down\"><\/i><\/div><div class=\"component-accordion-content content-row\"><div class=\"content-details\"><p>A customer engagement platform helps organisations orchestrate customer interactions across people, channels, systems, data and AI. Genesys Cloud Associate extends that foundation to customer-facing employees outside the contact centre, helping more teams create connected customer experiences.<\/p>\n<\/div><\/div><\/div><div class=\"row-100 content-item component-accordion-item\" ><div class=\"title-row\"><h3 class=\"component-accordion-title title h5\">What is omnichannel customer engagement?<\/h3><i class=\"fa-kit ms-auto fa-chevron-down\"><\/i><\/div><div class=\"component-accordion-content content-row\"><div class=\"content-details\"><p>Omnichannel customer engagement connects conversations across channels \u2013 such as voice, email, messaging and mobile \u2013 so customers can continue their journey without repeating context, even when work moves between employees, teams or AI agents.<\/p>\n<\/div><\/div><\/div><div class=\"row-100 content-item component-accordion-item\" ><div class=\"title-row\"><h3 class=\"component-accordion-title title h5\">How does AI improve customer engagement for employees outside the contact centre?<\/h3><i class=\"fa-kit ms-auto fa-chevron-down\"><\/i><\/div><div class=\"component-accordion-content content-row\"><div class=\"content-details\"><p>AI helps employees and leaders outside the contact centre act with more context and less manual work. It can generate summaries, support dispositions, automate post interaction work, surface trends and help managers and CX leaders identify coaching opportunities, friction and potential risks.<\/p>\n<\/div><\/div><\/div><div class=\"row-100 content-item component-accordion-item\" ><div class=\"title-row\"><h3 class=\"component-accordion-title title h5\">Who uses Genesys Cloud Associate?<\/h3><i class=\"fa-kit ms-auto fa-chevron-down\"><\/i><\/div><div class=\"component-accordion-content content-row\"><div class=\"content-details\"><p>Genesys Cloud Associate is designed for customer-facing employees outside the contact centre who interact with customers or support customer outcomes. Examples include branch employees, store associates, financial advisors, healthcare professionals, insurance specialists, field employees and relationship managers.<\/p>\n<\/div><\/div><\/div>\n<\/div><\/div>[\/vc_column][\/vc_row][\/vc_section]<\/p>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>[vc_section background_color=&#8221;bgc-lgray&#8221; flair=&#8221;%5B%7B%7D%5D&#8221; vib=&#8221;enable&#8221; css=&#8221;.vc_custom_1714410887619{background-position: center !important;background-repeat: no-repeat !important;background-size: cover !important;}&#8221;][vc_row content_placement=&#8221;middle&#8221; vib=&#8221;enable&#8221; vib_top=&#8221;6.333rem&#8221;][vc_column][\/vc_column][vc_column width=&#8221;1\/2&#8243; el_class=&#8221;video-play-right&#8221;][\/vc_column][vc_column width=&#8221;5\/12&#8243; offset=&#8221;vc_col-md-offset-1 vc_col-sm-offset-0&#8243;][vc_column_text css=&#8221;&#8221;] Genesys Cloud Associate Extend AI-powered experience orchestration beyond the contact centre [\/vc_column_text][\/vc_column][\/vc_row][\/vc_section][vc_section background_color=&#8221;bgc-lgray&#8221; flair=&#8221;%5B%7B%22flair_type%22%3A%22f_type_image%22%2C%22hide_mobile%22%3A%22yes%22%7D%5D&#8221;][vc_row][vc_column width=&#8221;5\/12&#8243; el_class=&#8221;col-sm-6&#8243;][vc_column_text css=&#8221;&#8221;] Unify customer work across roles, channels and locations Bring customer context, omnichannel engagement, artificial intelligence (AI) orchestration, analytics [&hellip;]<\/p>\n","protected":false},"author":1239,"featured_media":637613,"template":"","tax_cap_lobby":[17719],"tax_priority":[],"tax_contenttheme":[],"tax_bundle":[],"tax_contenttheme2":[],"tax_capability_sitewide":[16209],"tax_products_programs":[],"tax_buying_job":[],"tax_buyer_persona":[],"tax_sector":[],"tax_segment":[],"class_list":["post-645328","capabilities","type-capabilities","status-publish","has-post-thumbnail","hentry","tax_cap_lobby-contact-center-en-gb","tax_capability_sitewide-ai-and-automation-en-gb"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.genesys.com\/en-gb\/wp-json\/wp\/v2\/capabilities\/645328","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.genesys.com\/en-gb\/wp-json\/wp\/v2\/capabilities"}],"about":[{"href":"https:\/\/www.genesys.com\/en-gb\/wp-json\/wp\/v2\/types\/capabilities"}],"author":[{"embeddable":true,"href":"https:\/\/www.genesys.com\/en-gb\/wp-json\/wp\/v2\/users\/1239"}],"version-history":[{"count":5,"href":"https:\/\/www.genesys.com\/en-gb\/wp-json\/wp\/v2\/capabilities\/645328\/revisions"}],"predecessor-version":[{"id":645343,"href":"https:\/\/www.genesys.com\/en-gb\/wp-json\/wp\/v2\/capabilities\/645328\/revisions\/645343"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.genesys.com\/en-gb\/wp-json\/wp\/v2\/media\/637613"}],"wp:attachment":[{"href":"https:\/\/www.genesys.com\/en-gb\/wp-json\/wp\/v2\/media?parent=645328"}],"wp:term":[{"taxonomy":"tax_cap_lobby","embeddable":true,"href":"https:\/\/www.genesys.com\/en-gb\/wp-json\/wp\/v2\/tax_cap_lobby?post=645328"},{"taxonomy":"tax_priority","embeddable":true,"href":"https:\/\/www.genesys.com\/en-gb\/wp-json\/wp\/v2\/tax_priority?post=645328"},{"taxonomy":"tax_contenttheme","embeddable":true,"href":"https:\/\/www.genesys.com\/en-gb\/wp-json\/wp\/v2\/tax_contenttheme?post=645328"},{"taxonomy":"tax_bundle","embeddable":true,"href":"https:\/\/www.genesys.com\/en-gb\/wp-json\/wp\/v2\/tax_bundle?post=645328"},{"taxonomy":"tax_contenttheme2","embeddable":true,"href":"https:\/\/www.genesys.com\/en-gb\/wp-json\/wp\/v2\/tax_contenttheme2?post=645328"},{"taxonomy":"tax_capability_sitewide","embeddable":true,"href":"https:\/\/www.genesys.com\/en-gb\/wp-json\/wp\/v2\/tax_capability_sitewide?post=645328"},{"taxonomy":"tax_products_programs","embeddable":true,"href":"https:\/\/www.genesys.com\/en-gb\/wp-json\/wp\/v2\/tax_products_programs?post=645328"},{"taxonomy":"tax_buying_job","embeddable":true,"href":"https:\/\/www.genesys.com\/en-gb\/wp-json\/wp\/v2\/tax_buying_job?post=645328"},{"taxonomy":"tax_buyer_persona","embeddable":true,"href":"https:\/\/www.genesys.com\/en-gb\/wp-json\/wp\/v2\/tax_buyer_persona?post=645328"},{"taxonomy":"tax_sector","embeddable":true,"href":"https:\/\/www.genesys.com\/en-gb\/wp-json\/wp\/v2\/tax_sector?post=645328"},{"taxonomy":"tax_segment","embeddable":true,"href":"https:\/\/www.genesys.com\/en-gb\/wp-json\/wp\/v2\/tax_segment?post=645328"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}