{"id":502846,"date":"2023-12-22T01:03:49","date_gmt":"2023-12-22T09:03:49","guid":{"rendered":"https:\/\/www.genesys.com\/capabilities\/cloud-architecture-and-open-platform"},"modified":"2025-06-24T09:20:41","modified_gmt":"2025-06-24T16:20:41","slug":"cloud-architecture-and-open-platform","status":"publish","type":"capabilities","link":"https:\/\/www.genesys.com\/en-gb\/capabilities\/cloud-architecture-and-open-platform","title":{"rendered":"Cloud architecture and open platform"},"content":{"rendered":"<div class=\"wpb-content-wrapper\"><p>[vc_section background_color=&#8221;bgc-lgray&#8221; flair=&#8221;%5B%7B%7D%5D&#8221; vib=&#8221;enable&#8221; css=&#8221;.vc_custom_1714410887619{background-position: center !important;background-repeat: no-repeat !important;background-size: cover !important;}&#8221;][vc_row content_placement=&#8221;middle&#8221; vib=&#8221;enable&#8221; vib_top=&#8221;6.333rem&#8221;][vc_column]<div class=\"component breadcrumbs theme-\"><div class=\"links-row w-100 d-flex flex-wrap align-items-center justify-content-start\"><div class=\"link-col\"><a class=\"breadcrumb-link\" href=\"https:\/\/www.genesys.com\/en-gb\/genesys-cloud\">Genesys Cloud CX<\/a><\/div><\/div><\/div>[\/vc_column][vc_column width=&#8221;5\/12&#8243;][vc_column_text css=&#8221;&#8221;]<\/p>\n<h1>Cloud architecture and open CX platform<\/h1>\n<p>&nbsp;<\/p>\n<p class=\"text-22\">Modernise your tech stack and enable faster innovation \u2014 while guaranteeing secure, always-on operations<\/p>\n<p>[\/vc_column_text]<div class=\"btn-container  \"><a role=\"button\"  class=\"btn btn-primary\" href=\"#demo\" target=\"\" rel=\"\">Get a demo<\/a><\/div>[\/vc_column][vc_column width=&#8221;1\/2&#8243; offset=&#8221;vc_col-lg-offset-1 vc_col-md-offset-1 vc_col-sm-offset-0&#8243;][vc_single_image image=&#8221;568550&#8243; alignment=&#8221;center&#8221; css=&#8221;&#8221; rounded_corners=&#8221;rounded-lg&#8221; el_class=&#8221;shadow-ad&#8221;][\/vc_column][\/vc_row][\/vc_section][vc_section][vc_row][vc_column width=&#8221;7\/12&#8243;][vc_column_text css=&#8221;&#8221;]<\/p>\n<h2>Reduce IT complexity and lower costs<\/h2>\n<p>Navigating the fast-paced, artificial intelligence (AI)-powered digital landscape with a complex tech stack poses significant challenges to your customer and employee experiences. Legacy on-premises call centre software and cobbled-together cloud customer experience (CX) platforms hinder growth and efficiency. Instead, ease administration and maintenance, minimise your tech footprint, and empower your teams to stay ahead of evolving markets and the competition with the Genesys Cloud\u2122 platform.[\/vc_column_text][\/vc_column][\/vc_row][vc_row][vc_column width=&#8221;1\/3&#8243;][vc_column_text css=&#8221;&#8221;]<\/p>\n<h3 class=\"h5\">Get a unified modern cloud architecture<\/h3>\n<p>Consolidate systems and reduce technical debt while co-creating connected experiences. With a foundation built on a single platform, Genesys Cloud delivers<a href=\"https:\/\/status.mypurecloud.com\/\"> maximum uptime<\/a>, backed by an aggressive SLA with an up to 100% credit guarantee.[\/vc_column_text][\/vc_column][vc_column width=&#8221;1\/3&#8243;][vc_column_text css=&#8221;&#8221;]<\/p>\n<h3 class=\"h5\">Innovate at speed and scale<\/h3>\n<p>Compose differentiation in and beyond the contact centre, tailored to your unique use cases. With weekly feature releases, turnkey marketplace apps and thousands of APIs, you can respond quickly to shifting customer expectations and business needs.<\/p>\n<p>[\/vc_column_text][\/vc_column][vc_column width=&#8221;1\/3&#8243;][vc_column_text css=&#8221;&#8221;]<\/p>\n<h3 class=\"h5\">Achieve a global reach and local presence<\/h3>\n<p>Ensure secure, always-on operations to build brand trust wherever you operate. Services are available in over 105 countries through a network of globally distributed core and satellite regions, strategically located around the world, with centralised administration and control.[\/vc_column_text][\/vc_column][\/vc_row][\/vc_section][vc_section][vc_row][vc_column width=&#8221;1\/3&#8243;][vc_column_text css=&#8221;&#8221; el_class=&#8221;mb-2&#8243;]<\/p>\n<h2>Future-proof your contact centre with an open platform<\/h2>\n<p>As a single AI-powered platform designed to evolve, Genesys Cloud is inherently more agile, secure and globally available than other solutions. It also delivers a better user experience and provides a lower total cost of ownership.[\/vc_column_text]<div class=\"btn-container  \"><a role=\"button\"  class=\"btn chevron btn-secondary\" href=\"https:\/\/www.genesys.com\/en-gb\/capabilities\" target=\"\" rel=\"\">Explore this category<\/a><\/div>[\/vc_column][vc_column width=&#8221;7\/12&#8243; offset=&#8221;vc_col-sm-offset-1&#8243;][vc_row_inner r_gutter_size=&#8221;gutter-small&#8221; ri_scrollable=&#8221;yes&#8221; equal_height=&#8221;yes&#8221;][vc_column_inner width=&#8221;1\/2&#8243;]<a class=\"component card w-100 bgc-lgray vertical text-start nomedia  chevron-only  goal-one\" href=\"https:\/\/www.genesys.com\/en-gb\/capabilities\/cloud-architecture\" target=\"\" rel=\"\" ><div class=\"card-body\"><h3 class=\"h5\">SaaS architecture<\/h3>\n<p>Minimise your tech footprint and maximise availability with a comprehensive set of pre-integrated, AI-ready microservices built into a single codebase.<\/p>\n<\/div><div class=\"card-footer text-end\"><div class=\"btn-container justify-content-end\"><div class=\"small mt-0 chevron btn btn-secondary  only\"><\/div><\/div><\/div><\/a>[\/vc_column_inner][vc_column_inner width=&#8221;1\/2&#8243; offset=&#8221;vc_hidden-lg vc_hidden-md vc_hidden-sm vc_hidden-xs&#8221;]<a class=\"component card w-100 bgc-lgray vertical text-start nomedia  chevron-only  \" href=\"https:\/\/www.genesys.com\/en-gb\/innovation\" target=\"_blank\" rel=\"\" ><div class=\"card-body\"><h3 class=\"h5\">Continuous innovation<\/h3>\n<p>Stay ahead of evolving market shifts, business requirements and your competition with options to activate new features weekly.<\/p>\n<\/div><div class=\"card-footer text-end\"><div class=\"btn-container justify-content-end\"><div class=\"small mt-0 chevron btn btn-secondary  only\"><\/div><\/div><\/div><\/a>[\/vc_column_inner][vc_column_inner width=&#8221;1\/2&#8243;]<a class=\"component card w-100 bgc-lgray vertical text-start nomedia  chevron-only  goal-three\" href=\"https:\/\/www.genesys.com\/en-gb\/capabilities\/security-and-compliance\" target=\"\" rel=\"\" ><div class=\"card-body\"><h3 class=\"h5\">Security and compliance<\/h3>\n<p>Rest easy knowing that your customers\u2019 data, and their trust, remain secure and compliant \u2014 no matter the location of your operations.<\/p>\n<\/div><div class=\"card-footer text-end\"><div class=\"btn-container justify-content-end\"><div class=\"small mt-0 chevron btn btn-secondary  only\"><\/div><\/div><\/div><\/a>[\/vc_column_inner][vc_column_inner width=&#8221;1\/2&#8243;]<a class=\"component card w-100 bgc-lgray vertical text-start nomedia  chevron-only  goal-four\" href=\"https:\/\/www.genesys.com\/en-gb\/capabilities\/journey-data-management\" target=\"\" rel=\"\" ><div class=\"card-body\"><h3 class=\"h5\">Unified data<\/h3>\n<p>Combine data from any conversation or source with native AI services to inform orchestration and automation across your entire ecosystem in real time.<\/p>\n<\/div><div class=\"card-footer text-end\"><div class=\"btn-container justify-content-end\"><div class=\"small mt-0 chevron btn btn-secondary  only\"><\/div><\/div><\/div><\/a>[\/vc_column_inner][vc_column_inner width=&#8221;1\/2&#8243;]<a class=\"component card w-100 bgc-lgray vertical text-start nomedia  chevron-only  goal-five\" href=\"https:\/\/www.genesys.com\/en-gb\/capabilities\/integrations-apps\" target=\"\" rel=\"\" ><div class=\"card-body\"><h3 class=\"h5\">Apps and integrations<\/h3>\n<p>Add value in a few clicks with prebuilt functionality and connectors to other systems from an expansive marketplace.<\/p>\n<\/div><div class=\"card-footer text-end\"><div class=\"btn-container justify-content-end\"><div class=\"small mt-0 chevron btn btn-secondary  only\"><\/div><\/div><\/div><\/a>[\/vc_column_inner][vc_column_inner width=&#8221;1\/2&#8243;]<a class=\"component card w-100 bgc-lgray vertical text-start nomedia  chevron-only  goal-six\" href=\"https:\/\/www.genesys.com\/en-gb\/capabilities\/global-availability\" target=\"\" rel=\"\" ><div class=\"card-body\"><h3 class=\"h5\">Global availability<\/h3>\n<p>Strengthen and expand your global footprint with unsurpassed coverage wherever you are or want to be.<\/p>\n<\/div><div class=\"card-footer text-end\"><div class=\"btn-container justify-content-end\"><div class=\"small mt-0 chevron btn btn-secondary  only\"><\/div><\/div><\/div><\/a>[\/vc_column_inner][vc_column_inner width=&#8221;1\/2&#8243;]<a class=\"component card w-100 bgc-lgray vertical text-start nomedia  chevron-only  goal-seven\" href=\"https:\/\/help.genesys.cloud\/articles\/about-architect\/\" target=\"_blank\" rel=\"noopener\" ><div class=\"card-body\"><h3 class=\"h5\">No-code orchestration<\/h3>\n<p>Rapidly accelerate the conversion of business and IT institutional knowledge into all aspects of your customer service and employee experiences.<\/p>\n<\/div><div class=\"card-footer text-end\"><div class=\"btn-container justify-content-end\"><div class=\"small mt-0 chevron btn btn-secondary  only\"><\/div><\/div><\/div><\/a>[\/vc_column_inner][vc_column_inner width=&#8221;1\/2&#8243;]<a class=\"component card w-100 bgc-lgray vertical text-start nomedia  chevron-only  goal-eight\" href=\"https:\/\/www.genesys.com\/en-gb\/capabilities\/development\" target=\"\" rel=\"\" ><div class=\"card-body\"><h3 class=\"h5\">Developer environment<\/h3>\n<p>Compose strategic value at scale with an API-first open platform and modern developer tools purpose-built to help you bring innovation to market fast.<\/p>\n<\/div><div class=\"card-footer text-end\"><div class=\"btn-container justify-content-end\"><div class=\"small mt-0 chevron btn btn-secondary  only\"><\/div><\/div><\/div><\/a>[\/vc_column_inner][vc_column_inner width=&#8221;1\/2&#8243;]<a class=\"component card w-100 bgc-lgray vertical text-start nomedia  chevron-only  goal-nine\" href=\"https:\/\/www.genesys.com\/en-gb\/campaign\/genesys-cloud-guided-tour\" target=\"\" rel=\"\" ><div class=\"card-body\"><h3 class=\"h5\">Centralised administration<\/h3>\n<p>In a single location, with a single login, maintain consistent, scalable operations and guardrails across deployments of any size, location or operating model. Take a tour to see how easy it is.<\/p>\n<\/div><div class=\"card-footer text-end\"><div class=\"btn-container justify-content-end\"><div class=\"small mt-0 chevron btn btn-secondary  only\"><\/div><\/div><\/div><\/a>[\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][\/vc_section][vc_section][vc_row][vc_column]<div class=\"chunk-template-container\" ><div class=\"wpb-content-wrapper\"><p>[vc_section flair=&#8221;%5B%5D&#8221; css=&#8221;.vc_custom_1733964760912{background-position: center !important;background-repeat: no-repeat !important;background-size: cover !important;}&#8221;][vc_row][vc_column offset=&#8221;vc_col-md-offset-1 vc_col-md-10&#8243;]<a class=\"component-cta-block card w-100 h-100 bgc-lgray centered cta-text-start \"  href=\"\/en-gb\/resources\/contact-center-buyers-guide\" target=\"\" rel=\"\"><div class=\"row align-items-center image-stack-flipped card-body\"><div class=\"col-content col-md-7\"><div class=\"content-container\"><h2>2026 Buyer\u2019s Guide for AI and CX<\/h2>\n<p>Explore the six essential technology considerations that define a modern approach to CX.<\/p>\n<\/div><div class=\" btn-container mt-2\"><div class=\"btn btn-primary\">Download now<\/div><\/div><\/div><div class=\"col-image col-md-5 flex-column justify-content-center mt-1 mt-lg-0 img-top-container no-offset\"><img decoding=\"async\" width=\"508\" height=\"474\" src=\"https:\/\/www.genesys.com\/media\/buyers-guide-2025.jpg\" alt=\"\" class=\"rounded\"><\/div><\/div><\/a>[\/vc_column][\/vc_row][\/vc_section]<\/p>\n<\/div><style type=\"text\/css\" data-type=\"vc_shortcodes-custom-css\">.vc_custom_1733964760912{background-position: center !important;background-repeat: no-repeat !important;background-size: cover !important;}<\/style><\/div>[\/vc_column][\/vc_row][\/vc_section][vc_section flair=&#8221;%5B%7B%22flair_type%22%3A%22f_type_image%22%2C%22hide_mobile%22%3A%22yes%22%7D%5D&#8221;][vc_row][vc_column width=&#8221;7\/12&#8243;][vc_column_text css=&#8221;&#8221;]<\/p>\n<h2>Choose a single platform with endless possibilities<\/h2>\n<p>Genesys Cloud provides a unified, modern SaaS architecture with a single set of pre-integrated microservices for customer experience and workforce engagement management (WEM) on a single codebase. Extensive integrations, open APIs, rich developer tools and native artificial intelligence enable personalised experiences for every customer on any channel.[\/vc_column_text][\/vc_column][vc_column][vc_row_inner content_placement=&#8221;middle&#8221; el_class=&#8221;form-card bgc-lgray&#8221;][vc_column_inner width=&#8221;1\/2&#8243;][vc_single_image image=&#8221;568549&#8243; alignment=&#8221;center&#8221; css=&#8221;&#8221; rounded_corners=&#8221;rounded-lg&#8221;][\/vc_column_inner][vc_column_inner width=&#8221;5\/12&#8243; offset=&#8221;vc_col-sm-offset-1&#8243;][vc_column_text ct_style=&#8221;stat&#8221; css=&#8221;&#8221;]<\/p>\n<h3 class=\"h5\">Orchestrate every step of every experience<\/h3>\n<p>In a single location, orchestrate data, systems and capabilities such as virtual agents and channels alongside your agents \u2014 no coding required. Working together in the same intuitive, drag-and-drop interface, your IT and business partners can co-create simple to complex experiences delivered at the optimal time through a customer\u2019s preferred channels.[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][\/vc_column][vc_column][vc_row_inner content_placement=&#8221;middle&#8221; el_class=&#8221;form-card bgc-lgray&#8221;][vc_column_inner width=&#8221;1\/2&#8243;][vc_single_image image=&#8221;568552&#8243; alignment=&#8221;center&#8221; css=&#8221;&#8221; rounded_corners=&#8221;rounded-lg&#8221;][\/vc_column_inner][vc_column_inner width=&#8221;5\/12&#8243; offset=&#8221;vc_col-sm-offset-1&#8243;][vc_column_text ct_style=&#8221;stat&#8221; css=&#8221;&#8221;]<\/p>\n<h3 class=\"h5\">Eliminate silos across your CX technology ecosystem<\/h3>\n<p>It takes free-flowing architecture that passes data, intent and intelligence across the organisation to execute great customer experiences. Genesys Cloud makes it easy to integrate and exchange data with other systems by providing a rich set of open APIs, simple integration methods, modern developer tools and an expansive ecosystem of prebuilt solutions and applications.[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][\/vc_column][vc_column][vc_row_inner content_placement=&#8221;middle&#8221; el_class=&#8221;form-card bgc-lgray&#8221;][vc_column_inner width=&#8221;1\/2&#8243;][vc_single_image image=&#8221;568551&#8243; alignment=&#8221;center&#8221; css=&#8221;&#8221; rounded_corners=&#8221;rounded-lg&#8221;][\/vc_column_inner][vc_column_inner width=&#8221;5\/12&#8243; offset=&#8221;vc_col-sm-offset-1&#8243;][vc_column_text ct_style=&#8221;stat&#8221; css=&#8221;&#8221;]<\/p>\n<h3 class=\"h5\">Administer from one location<\/h3>\n<p>Empower your global workforce with access to the roles and permissions they need to deliver personalised experiences on every channel, anywhere, anytime \u2014 while ensuring security and resiliency. With Genesys Cloud, your workforce, along with their responsibilities, can easily scale and adapt as needed to the latest hiring surge or change in operations.[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][\/vc_section][vc_section background_color=&#8221;bgc-lgray&#8221; flair=&#8221;%5B%7B%22flair_type%22%3A%22f_type_image%22%2C%22hide_mobile%22%3A%22yes%22%7D%5D&#8221;][vc_row equal_height=&#8221;yes&#8221;][vc_column width=&#8221;2\/3&#8243;][vc_column_text css=&#8221;&#8221;]<\/p>\n<h2>See what our customers have to say<\/h2>\n<p>[\/vc_column_text][\/vc_column][vc_column elemental_order=&#8221;order-5&#8243; offset=&#8221;vc_col-md-4&#8243;]<div class=\"btn-container justify-content-lg-end justify-content-center\"><a role=\"button\"  class=\"btn chevron btn-secondary\" href=\"https:\/\/www.genesys.com\/en-gb\/customer-stories\" target=\"\" rel=\"\">Read all stories<\/a><\/div>[\/vc_column][vc_column]<div class=\"component-customer-carousel default-layout single-customer\" data-current-active=\"0\" data-layout=\"default\" data-count=\"1\"><div class=\"carousel-main-row\"><div class=\"carousel-content-col\"><div class=\"customer-content active\" data-href=\"373121\" data-index=\"0\"><a class=\"content-row w-100 bgc-glass\" tabindex=\"-1\" href=\"https:\/\/www.genesys.com\/en-gb\/customer-stories\/round-room\"><div class=\"customer-image-col\"><img decoding=\"async\" class=\"header-image\" alt=\"Roundroomhero\" src=\"https:\/\/www.genesys.com\/media\/RoundRoomhero.jpg\" width=\"626\" height=\"352\"><\/div><div class=\"customer-quote-col\"><img decoding=\"async\" class=\"company-logo\" alt=\"Roundroomx250\" src=\"https:\/\/www.genesys.com\/media\/RoundRoomx250.png\"  width=\"250\" height=\"32\"><p class=\"quote-content mb-2 quote-size-xl\">\u201cGenesys Cloud means we no longer need three or four systems to do one job. Consequently, we\u2019ve seen a 35% leap in productivity.\u201d<\/p><p class=\"customer-name text-18 font-weight-bold mb-0\">Ryan Ervin<\/p><p class=\"customer-title\">Senior Director, Customers for Life, TCC Round Room<\/p><div class=\"btn-container\"><div class=\"btn btn-secondary small\">Read the story<\/div><\/div><\/div><\/a><\/div><\/div><\/div><\/div>[\/vc_column][\/vc_row][\/vc_section][vc_section g_section_overflow=&#8221;visible&#8221; disable_element=&#8221;yes&#8221; flair=&#8221;%5B%7B%22flair_type%22%3A%22f_type_image%22%2C%22hide_mobile%22%3A%22yes%22%7D%5D&#8221; css=&#8221;.vc_custom_1741833113583{padding-top: 5.556rem !important;padding-bottom: 6.111rem !important;}&#8221;][vc_row equal_height=&#8221;yes&#8221; content_placement=&#8221;middle&#8221; el_class=&#8221;reset-mt&#8221;][vc_column][vc_column_text]<\/p>\n<h2 class=\"h3\" style=\"text-align: center;\">See what our customers have to say<\/h2>\n<p>[\/vc_column_text][\/vc_column][\/vc_row][vc_row equal_height=&#8221;yes&#8221;][vc_column width=&#8221;1\/2&#8243;]<a class=\"component card w-100 bgc-white vertical text-start   has-card-header  \" href=\"\/podcast\/series\/tech-talks-in-twenty\/s3-ep-1-the-key-to-retaining-top-cx-development-talent\" target=\"\" rel=\"\" ><div class=\"card-header p-1 bgc-lgray d-flex justify-content-center align-items-center\" style=\"min-height:120px;\"><h3 class=\"text-center mb-0\">OVO Energy<\/h3><\/div><div class=\"card-body\"><p class=\"text-24\">&#8220;We selected Genesys Cloud because we think it has the best combination of being feature rich and also being developer friendly. It\u2019s got great API suites so you get the best of both worlds there.&#8221;<\/p>\n<p>-Richard Tucker, Head of Software Engineering, OVO Energy<\/p>\n<\/div><div class=\"card-footer text-end\"><div class=\"btn-container \"><div class=\"small mt-0 chevron arrow arrow-primary \" href=\"#\" target=\"\" rel=\"\">Listen to the podcast<\/div><\/div><\/div><\/a>[\/vc_column][vc_column width=&#8221;1\/2&#8243;]<a class=\"component card w-100 bgc-white vertical text-start   has-card-header  \" href=\"https:\/\/www.genesys.com\/en-gb\/customer-stories\/round-room\" target=\"\" rel=\"\" ><div class=\"card-header p-1 bgc-lgray d-flex justify-content-center align-items-center\" style=\"min-height:120px;\"><img decoding=\"async\" style=\"max-width:200px;\"width=\"300\" height=\"38\" src=\"https:\/\/www.genesys.com\/media\/RoundRoomx300.png\" alt=\"RoundRoomx300\" ><\/div><div class=\"card-body\"><p class=\"text-24\">&#8220;Genesys Cloud means we no longer need three or four systems to do one job. Consequently, we\u2019ve seen a 35% leap in productivity.&#8221;<\/p>\n<p>-Ryan Ervin, Senior Director, Customers for Life, TCC Round Room<\/p>\n<\/div><div class=\"card-footer text-end\"><div class=\"btn-container \"><div class=\"small mt-0 chevron arrow arrow-primary \" href=\"#\" target=\"\" rel=\"\">Read the story<\/div><\/div><\/div><\/a>[\/vc_column][\/vc_row][\/vc_section][vc_section flair=&#8221;%5B%7B%22flair_type%22%3A%22f_type_image%22%2C%22hide_mobile%22%3A%22yes%22%7D%5D&#8221;][vc_row][vc_column width=&#8221;1\/2&#8243;][vc_column_text css=&#8221;&#8221;]<\/p>\n<h2>Explore the potential of a modern CX cloud platform<\/h2>\n<p>[\/vc_column_text][\/vc_column][vc_column elemental_order=&#8221;order-5&#8243; offset=&#8221;vc_col-md-6&#8243;]<div class=\"btn-container justify-content-lg-end justify-content-center\"><a role=\"button\"  class=\"btn chevron btn-secondary\" href=\"https:\/\/www.genesys.com\/en-gb\/resources\" target=\"\" rel=\"\">View all resources<\/a><\/div>[\/vc_column][vc_column]<div class=\"related-posts-container next-steps-module w-100\"><div class=\"inner-container scrollable-row-container\"><div class=\"row align-items-stretch gutter-small col-count-4 scrollable-row\"><div class=\"col-12 primary-item grid-item card-col item-image grid_type-resources\"><a class=\"card w-100 h-100 bgc-lgray component-cta-block centered cta-text-end\" href=\"https:\/\/www.genesys.com\/en-gb\/resources\/the-genesys-cloud-cx-platform\"><div class=\"row align-items-stretch image-stack chevron-only card-body\"><div class=\"col-image col-md-5 flex-column justify-content-center img-top-container no-offset\"><img decoding=\"async\" class=\"rounded\" src=\"https:\/\/www.genesys.com\/media\/Thumbnail-Contact-Center-Tech-820x464-2.png\" height=\"465\" width=\"820\" alt=\"Thumbnail   contact center tech 820&#215;464\"><\/div><div class=\"col-content col-md-7 mt-lg-0\"><div class=\"content-container align-self-start align-self-md-center\"><p class=\"assettag\">White paper<\/p><h3 class=\"item-title mb-0\">The Genesys Cloud Platform<\/h3><\/div><div class=\"justify-content-end btn-container\"><div class=\"btn chevron small only btn-secondary\"><\/div><\/div><\/div><\/div><\/a><\/div><div class=\"col-md-4 vertical-cards grid-item card-col item-image grid_type-resources\"><a class=\"card w-100 h-100 bgc-lgray component vertical text-start thumbnail chevron-only\" href=\"https:\/\/www.genesys.com\/en-gb\/resources\/three-ways-to-level-up-your-it-operations\"><div class=\"thumbnail-col thubmnail\"><img decoding=\"async\" src=\"https:\/\/www.genesys.com\/media\/Three-ways-to-level-up-your-IT-operations-threads-thumb-v2.png\" height=\"464\" width=\"820\" alt=\"Three ways to level up your it operations threads thumb v2\"><\/div><div class=\"card-body text-col\"><p class=\"assettag\">Ebook<\/p><h3 class=\"item-title h6\">Three ways to level up your IT operations<\/h3><\/div><div class=\"card-footer text-end\"><div class=\"justify-content-end btn-container\"><div class=\"btn chevron small only btn-secondary\"><\/div><\/div><\/div><\/a><\/div><div class=\"col-md-4 vertical-cards grid-item card-col item-image grid_type-resources\"><a class=\"card w-100 h-100 bgc-lgray component vertical text-start thumbnail chevron-only\" href=\"https:\/\/www.genesys.com\/en-gb\/resources\/gartner-magic-quadrant-for-contact-center-as-a-service\"><div class=\"thumbnail-col thubmnail\"><img decoding=\"async\" src=\"https:\/\/www.genesys.com\/media\/resource_thumbnail-gartner_ccass_2025.png\" height=\"528\" width=\"824\" alt=\"Resource thumbnail gartner ccass 2025\"><\/div><div class=\"card-body text-col\"><p class=\"assettag\">Report<\/p><h3 class=\"item-title h6\">Gartner\u00ae Magic Quadrant\u2122 for Contact Centre as a Service<\/h3><\/div><div class=\"card-footer text-end\"><div class=\"justify-content-end btn-container\"><div class=\"btn chevron small only btn-secondary\"><\/div><\/div><\/div><\/a><\/div><div class=\"col-md-4 vertical-cards grid-item card-col item-image grid_type-resources\"><a class=\"card w-100 h-100 bgc-lgray component vertical text-start thumbnail chevron-only\" href=\"https:\/\/www.genesys.com\/en-gb\/resources\/enriching-human-connections-with-ai\"><div class=\"thumbnail-col thubmnail\"><img decoding=\"async\" src=\"https:\/\/www.genesys.com\/media\/820x464-Resource-Thumbnail-Ebook-The-power-and-possibility-of-AI.png\" height=\"464\" width=\"820\" alt=\"820&#215;464 resource thumbnail ebook the power and possibility of ai\"><\/div><div class=\"card-body text-col\"><p class=\"assettag\">Ebook<\/p><h3 class=\"item-title h6\">The power and possibility of AI<\/h3><\/div><div class=\"card-footer text-end\"><div class=\"justify-content-end btn-container\"><div class=\"btn chevron small only btn-secondary\"><\/div><\/div><\/div><\/a><\/div><\/div><\/div><\/div>[\/vc_column][\/vc_row][\/vc_section][vc_section sec_modern_width=&#8221;enable&#8221; background_color=&#8221;bgc-lgray&#8221; flair=&#8221;%5B%7B%22flair_type%22%3A%22f_type_image%22%2C%22hide_mobile%22%3A%22yes%22%7D%5D&#8221; css=&#8221;.vc_custom_1741334671940{background-image: url(https:\/\/www.genesys.com\/media\/Threads-Right-Wave.png?id=549945) !important;}&#8221; el_class=&#8221;px-0 py-2 px-md-5 py-md-5&#8243; el_id=&#8221;demo&#8221;][vc_row background_color=&#8221;bgc-glass&#8221; content_placement=&#8221;middle&#8221; el_class=&#8221;form-card&#8221;][vc_column width=&#8221;5\/12&#8243;][vc_column_text css=&#8221;&#8221;]<\/p>\n<h2>Learn all you can do with Genesys Cloud<\/h2>\n<p>The Genesys Cloud platform is revolutionising the contact centre industry, setting the standard for customer and employee experience platforms. By seamlessly integrating voice and digital channels, it offers a robust solution for real-time customer engagements, enhancing both customer support and agent efficiency. With advanced data collection capabilities, your business can glean invaluable insights from every conversation, leading to improved outcomes. Request a demo today and see what Genesys Cloud can do for you.[\/vc_column_text][\/vc_column][vc_column width=&#8221;1\/2&#8243; offset=&#8221;vc_col-sm-offset-1&#8243;]<div class=\"eloq_form elq-container gmkto_form_type_hot gmkto_format_vertical\"><form method=\"post\" name=\"MasterLeadIntakeForm\" action=\"https:\/\/s1260946616.t.eloqua.com\/e\/f2\" data-proc=\"inline\" data-ppcount=\"5\" onsubmit=\"return proc_submit(this);\" class=\"beam-form elq-form init no-bg-form yesknown yesprefill yespp strict-check\"  data-target=\".thank-you\" ><div id=\"known_person\" style=\"display:none;\"><p class=\"welcome_user\"><span id=\"welcome_person\">Welcome back<\/span> <span id=\"person_info\"><span class=\"person_first\"><\/span>&nbsp;<span class=\"person_last\"><\/span><\/span><\/p><p class=\"delete_button\"><a class=\"deletemyrecord\">Not You?<\/a><\/p><\/div><input value=\"MasterLeadIntakeForm\" type=\"hidden\" name=\"elqFormName\"><input value=\"1260946616\" type=\"hidden\" name=\"elqSiteId\"><input name=\"elqCampaignId\" type=\"hidden\"><input type=\"hidden\" name=\"elqCustomerGUID\" value=\"\"><input type=\"hidden\" name=\"elqCookieWrite\" value=\"0\"><input type=\"hidden\" name=\"client_ip_address\" id=\"fe449\" value=\"\"><div class=\"fields\"><input type=\"hidden\" name=\"CID\" id=\"fe198\" value=\"7010d000001KeaxAAC\"><input type=\"hidden\" name=\"CID_STATUS\" id=\"fe281\" value=\"\"><input type=\"hidden\" name=\"redirect_url\" id=\"fe217\" value=\"\"><input type=\"hidden\" name=\"landing_page_url\" id=\"fe204\" value=\"https:\/\/www.genesys.com\/en-gb\/wp-json\/wp\/v2\/capabilities\/502846\"><input type=\"hidden\" name=\"post_type\" id=\"fe448\" value=\"capabilities\"><input type=\"hidden\" name=\"integration\" id=\"fe362\" value=\"\"><input type=\"hidden\" name=\"language_code\" id=\"fe479\" value=\"en-gb\"><input type=\"hidden\" name=\"full_url\" id=\"fe983\" value=\"https:\/\/www.genesys.com\/en-gb\/wp-json\/wp\/v2\/capabilities\/502846\"><input type=\"hidden\" name=\"post_id\" id=\"fe984\" value=\"502846\">\n    <div class=\"form-row row-email el_field form-floating\">\n        <input type=\"email\" class=\"form-control el_field elq-item-input required\" name=\"emailAddress\" id=\"fe192\" value=\"\" aria-label=\"Email\" placeholder=\"Email\">\n        <label for=\"fe192\">Email<span class=\"required-asterisk\">*<\/span><\/label>\n    <\/div>\n    <div class=\"form-row cb_available el_field form-floating\">\n        <input type=\"text\" class=\"form-control el_field elq-item-input cb_available  required\" name=\"firstName\" id=\"fe190\" value=\"\" placeholder=\"First Name\">\n        <label for=\"fe190\">First Name<span class=\"required-asterisk\">*<\/span><\/label>\n    <\/div>\n    <div class=\"form-row cb_available el_field form-floating\">\n        <input type=\"text\" class=\"form-control el_field elq-item-input cb_available required\" name=\"lastName\" id=\"fe191\" value=\"\" placeholder=\"Last Name\">\n        <label for=\"fe191\">Last Name<span class=\"required-asterisk\">*<\/span><\/label>\n    <\/div>\n    <div class=\"form-row form-floating el_field\">\n        <input type=\"tel\" class=\"form-control el_field elq-item-input required pre-exclude\" name=\"busPhone\" id=\"fe215\" value=\"\" placeholder=\"Telephone\">\n        <label for=\"fe215\">Telephone<span class=\"required-asterisk\">*<\/span><\/label>\n    <\/div>\n    <div class=\"form-row cb_available eloq_ppe el_field form-floating\">\n        <select class=\"form-select el_field elq-item-select cb_available required eloq_ppe\" id=\"fe219\" name=\"jobLevel1\" data-value=\"\">\n            <option selected=\"\" value=\"\"><\/option><option value=\"C-Level\">C-Level<\/option><option value=\"VP\">VP<\/option><option value=\"Director\">Director<\/option><option value=\"Manager\">Manager<\/option><option value=\"Principal\">Principal<\/option><option value=\"Engineer \/ Architect\">Engineer \/ Architect<\/option><option value=\"Consultant\">Consultant<\/option><option value=\"Analyst\">Analyst<\/option><option value=\"Partner\">Partner<\/option><option value=\"Staff\">Staff<\/option><option value=\"Unknown\">Unknown<\/option>\n        <\/select>\n        <label for=\"fe219\">Level<span class=\"required-asterisk\">*<\/span><\/label>\n    <\/div>\n    <div class=\"form-row cb_available eloq_ppe el_field form-floating\">\n        <select class=\"form-select el_field elq-item-select cb_available required eloq_ppe\" id=\"fe218\" name=\"jobFunction1\" data-value=\"\">\n            <option selected=\"\" value=\"\"><\/option>\n            <option value=\"Claims\">Claims<\/option><option value=\"Collections\">Collections<\/option><option value=\"Contact Center Management\">Contact Centre Management<\/option><option value=\"Customer Experience\">Customer Experience<\/option><option value=\"Customer Service\">Customer Service<\/option><option value=\"Ecommerce\/Digital Channels\">Ecommerce\/Digital Channels<\/option><option value=\"Finance\">Finance<\/option><option value=\"Human Resources\">Human Resources<\/option><option value=\"Influencer\">Influencer<\/option><option value=\"Information Technology\">Information Technology<\/option><option value=\"IT Architecture\">IT Architecture<\/option><option value=\"IT Infrastructure\">IT Infrastructure<\/option><option value=\"IVR\">IVR<\/option><option value=\"Marketing\">Marketing<\/option><option value=\"Operations \/ Process Management\">Operations\/Process Management<\/option><option value=\"Production Management\">Production Management<\/option><option value=\"Purchasing\">Purchasing<\/option><option value=\"Sales\">Sales<\/option><option value=\"Unknown\">Unknown<\/option>\n        <\/select>\n        <label for=\"fe218\">Function<span class=\"required-asterisk\">*<\/span><\/label>\n    <\/div>\n    <div class=\"form-row cb_available eloq_ppe el_field form-floating\">\n        <input type=\"text\" class=\"form-control el_field elq-item-input cb_available required eloq_ppe\" name=\"company\" id=\"fe193\" value=\"\" placeholder=\"Company Name\">\n        <label for=\"fe193\">Company Name<span class=\"required-asterisk\">*<\/span><\/label>\n    <\/div>\n    <div class=\"form-row cb_available eloq_ppe el_field form-floating\">\n        <select class=\"form-select el_field elq-item-select cb_available required eloq_ppe\" id=\"fe194\" name=\"country\" data-value=\"\">\n            <option value=\"\"><\/option>\n            <!-- Add country options here -->\n        <\/select>\n        <label for=\"fe194\">Country<span class=\"required-asterisk\">*<\/span><\/label>\n    <\/div>\n    <div class=\"form-row cb_available country_dep el_field form-floating\">\n        <select class=\"form-select el_field elq-item-select cb_available required eloq_ppe\" id=\"fe214\" name=\"stateProv\" data-value=\"\">\n            <option selected=\"\" value=\"\"><\/option>\n        <\/select>\n        <label for=\"fe214\">State\/Province<span class=\"required-asterisk\">*<\/span><\/label>\n    <\/div>\n    <div class=\"form-row cb_available eloq_ppe el_field form-floating\">\n        <input type=\"text\" class=\"form-control el_field elq-item-input cb_available required eloq_ppe\" name=\"website1\" id=\"fe801\" value=\"\" placeholder=\"Your Website\">\n        <label for=\"fe801\">Your Website<span class=\"required-asterisk\">*<\/span><\/label>\n    <\/div>\n    <div class=\"form-row cb_available eloq_ppe el_field form-floating\">\n        <input type=\"text\" class=\"form-control el_field elq-item-input cb_available required eloq_ppe\" name=\"city\" id=\"fe226\" value=\"\" placeholder=\"City\">\n        <label for=\"fe226\">City<span class=\"required-asterisk\">*<\/span><\/label>\n    <\/div>\n    <div class=\"form-row cb_available eloq_ppe el_field form-floating\">\n        <input type=\"text\" class=\"form-control el_field elq-item-input cb_available required eloq_ppe\" name=\"title\" id=\"fe220\" value=\"\" placeholder=\"Job Title\">\n        <label for=\"fe220\">Job Title<span class=\"required-asterisk\">*<\/span><\/label>\n    <\/div>\n    <div class=\"form-row cb_available eloq_ppe el_field form-floating\">\n        <select class=\"form-select el_field elq-item-select cb_available required eloq_ppe\" id=\"fe221\" name=\"industry1\" data-value=\"\">\n            <option value=\"\" ><\/option>\n            <option value=\"Banking\">Banking<\/option><option value=\"Business Services\">Business Services<\/option><option value=\"Capital Markets\">Capital Markets<\/option><option value=\"Communications\">Communications<\/option><option value=\"Consumer Products\">Consumer Products<\/option><option value=\"Defense & Intelligence\">Defense & Intelligence<\/option><option value=\"Education & Non-Profit\">Education & Non-Profit<\/option><option value=\"Energy & Utilities\">Energy & Utilities<\/option><option value=\"Entertainment\">Entertainment<\/option><option value=\"Government\">Government<\/option><option value=\"Insurance\">Insurance<\/option><option value=\"Life Sciences\">Life Sciences<\/option><option value=\"Logistics\">Logistics<\/option><option value=\"Manufacturing\">Manufacturing<\/option><option value=\"Payors\">Payors<\/option><option value=\"Providers\">Providers<\/option><option value=\"Retailers\">Retailers<\/option><option value=\"Technology\">Technology<\/option><option value=\"Travel & Hospitality\">Travel & Hospitality<\/option><option value=\"Retail Banking\">Retail Banking<\/option><option value=\"Other\">Other<\/option>\n        <\/select>\n        <label for=\"fe221\">Industry<span class=\"required-asterisk\">*<\/span><\/label>\n    <\/div>\n    <div class=\"form-row cb_available eloq_ppe el_field form-floating\">\n        <select class=\"form-select el_field elq-item-select cb_available required eloq_ppe\" id=\"fe222\" name=\"levelofInterest1\" data-value=\"\">\n            <option value=\"\"><\/option>\n            <option value=\"Just researching\">Just researching<\/option><option value=\"Gathering business requirements\">Gathering business requirements<\/option><option value=\"Comparing solutions\">Comparing solutions<\/option><option value=\"Ready for a conversation\">Ready for a conversation<\/option>\n        <\/select>\n        <label for=\"fe222\">Level of Interest<span class=\"required-asterisk\">*<\/span><\/label>\n    <\/div>\n    <div class=\"form-row cb_available eloq_ppe el_field form-floating\">\n        <select class=\"form-select el_field elq-item-select cb_available required eloq_ppe\" id=\"fe225\" name=\"numberofAgentsForm1\" data-value=\"\">\n            <option value=\"\"><\/option>\n            <option value=\"1-20\">1-20<\/option><option value=\"21-50\">21-50<\/option><option value=\"51-100\">51-100<\/option><option value=\"101-300\">101-300<\/option><option value=\"301-500\">301-500<\/option><option value=\"501-1000\">501-1000<\/option><option value=\">1000\">&gt;1000<\/option><option value=\"No Contact Center\">No Contact Centre<\/option><option value=\"Don't Know\">Don't Know<\/option>\n        <\/select>\n        <label for=\"fe225\">Number of Agent Seats<span class=\"required-asterisk\">*<\/span><\/label>\n    <\/div><div class=\"form-check single-checkbox-row form-row gdpr-field white-box \"><input type=\"checkbox\" class=\"el_field eloq_ppe\" name=\"explicitConsentEmailPhone\" id=\"fe224\" val=\"\"><label class=\"checkbox-aligned elq-item-label\" for=\"fe224\">Yes. Keep me informed via email or telephone regarding Genesys information.<\/label><\/div><div class=\"single-checkbox-row form-row white-box \"><input type=\"checkbox\" class=\"el_field eloq_ppe\" name=\"contactMe\" id=\"fe509\" val=\"\"><label class=\"checkbox-aligned elq-item-label\" for=\"fe509\">I would like someone to reach out to me<\/label><\/div><input type=\"hidden\" data-query=\"utm_medium\" name=\"utm_medium\" id=\"fe199\" value=\"\"><input type=\"hidden\" data-query=\"utm_source\" name=\"utm_source\" id=\"fe200\" value=\"\"><input type=\"hidden\" data-query=\"utm_campaign\" name=\"utm_campaign\" id=\"fe201\" value=\"\"><input type=\"hidden\" data-query=\"utm_term\" name=\"utm_term\" id=\"fe202\" value=\"\"><input type=\"hidden\" data-query=\"utm_content\" name=\"utm_content\" id=\"fe203\" value=\"\"><input type=\"hidden\" data-query=\"ost_tool\" name=\"ost_tool\" id=\"fe293\" value=\"\"><input type=\"hidden\" data-query=\"ost_campaign\" name=\"ost_campaign\" id=\"fe294\" value=\"\"><input type=\"hidden\" data-query=\"ost_content\" name=\"ost_content\" id=\"fe295\" value=\"\"><input type=\"hidden\" data-query=\"blaid\" name=\"eloquaBLAID_c\" id=\"fe3099\" value=\"\"><input type=\"hidden\" data-query=\"gclid\" name=\"gCLID1\" id=\"fe283\" value=\"\"><input type=\"hidden\" data-query=\"mkwid\" name=\"mKWID1\" id=\"fe678\" value=\"\"><input type=\"hidden\" name=\"gAClientID1\" id=\"fe284\" value=\"\"><input type=\"hidden\" name=\"noteCreatorTitle1\" id=\"fe313\" value=\"\"><input type=\"hidden\" name=\"webContentAutoResponderDefault\" id=\"fe286\" value=\"Hot Lead\"><input type=\"hidden\" name=\"webContentAutoResponderTitle\" id=\"fe287\" value=\"\"><input type=\"hidden\" name=\"webContentAutoResponderURL\" id=\"fe288\" value=\"\"><input type=\"hidden\" name=\"noteCreator2\" id=\"fe478\" value=\"\"><input type=\"hidden\" class=\"yesprefill\" name=\"neverbounceResult1\" id=\"fe640\" value=\"OFF\"><input type=\"hidden\" class=\"yesprefill\" name=\"neverbounceFlags1\" id=\"fe641\" value=\"OFF\"><input type=\"hidden\" class=\"yesprefill\" name=\"neverbounceSuggestedCorrection1\" id=\"fe642\" value=\"6sense\"><input type=\"hidden\" name=\"clearbitPersonID1\" id=\"fe630\" value=\"\"><input type=\"hidden\" name=\"clearbitFieldCount1\" id=\"fe633\" value=\"\"><input type=\"hidden\" name=\"clearbitTitle1\" id=\"fe646\" value=\"\"><input type=\"hidden\" name=\"clearbitRole1\" id=\"fe631\" value=\"\"><input type=\"hidden\" name=\"clearbitNumberofEmployees1\" id=\"fe647\" value=\"\"><input type=\"hidden\" name=\"clearbitNumberofEmployeesRange1\" id=\"fe648\" value=\"\"><input type=\"hidden\" name=\"clearbitWebsite1\" id=\"fe802\" value=\"\"><input type=\"hidden\" name=\"browserUserAgent\" id=\"fe3319\" value=\"\"><input type=\"text\" class=\"honeypp\" name=\"honeypp\" id=\"honeypp\" value=\"\" ><input role=\"button\" aria-label=\"Get a demo\" type=\"Submit\" class=\"submit-button-style btn btn-primary \" value=\"Get a demo\" id=\"fe195\"><div class=\"loading\"><\/div><div class=\"gdpr-field form-row white-box legal\"><span>By providing your information, you agree to our <a href=\"https:\/\/www.genesys.com\/company\/legal\/privacy-policy\" target=\"_blank\">privacy policy<\/a>.<\/span><\/div><\/div><\/form><\/div>[vc_column_text css=&#8221;&#8221; el_class=&#8221;thank-you&#8221;]<\/p>\n<p class=\"h4\">Thank you for your interest.<\/p>\n<p>We\u2019ll contact you directly to set up a date and time that works with your schedule.[\/vc_column_text][\/vc_column][\/vc_row][\/vc_section][vc_section][vc_row][vc_column width=&#8221;5\/12&#8243;][vc_column_text css=&#8221;&#8221;]<\/p>\n<h2>Frequently asked questions<\/h2>\n<p>[\/vc_column_text][\/vc_column][\/vc_row][vc_row][vc_column width=&#8221;5\/6&#8243; offset=&#8221;vc_col-sm-offset-1&#8243;]<div class=\"component-accordion-container no-title\" data-display=\"accordion\"><div class=\"component-accordion-content custom-accordion\" data-opened=\"1\"><div class=\"row-100 content-item component-accordion-item\" ><div class=\"title-row\"><h3 class=\"component-accordion-title title h5\">What are the benefits of an open platform and cloud architecture for contact center solutions?<\/h3><i class=\"fa-kit ms-auto fa-chevron-down\"><\/i><\/div><div class=\"component-accordion-content content-row\"><div class=\"content-details\"><p>A cloud-native platform built with open APIs and microservices offers contact centers unparalleled scalability, flexibility and reduced IT complexity. This architecture ensures efficient cost management, high availability and rapid innovation. Ultimately, it enhances customer experience by providing seamless, adaptive and future-proofed solutions.<\/p>\n<p>This flexibility allows for capabilities that might otherwise have to be housed in different platforms to be managed in the same place. Social media, live chat and more can all work within the same customer experience platform.<\/p>\n<\/div><\/div><\/div><div class=\"row-100 content-item component-accordion-item\" ><div class=\"title-row\"><h3 class=\"component-accordion-title title h5\">What is CX compared to a CRM system?<\/h3><i class=\"fa-kit ms-auto fa-chevron-down\"><\/i><\/div><div class=\"component-accordion-content content-row\"><div class=\"content-details\"><p>CX refers to customer experience, or the quality of the interactions between your customers and prospects and your brand. A CRM is a customer relationship management solution that allows you to gather and manage data about individual customers.<\/p>\n<p>Customer experience management software might use information from a CRM system to help improve customer experiences \u2014 for example, data from a CRM system can help to personalise experiences, or gather customer feedback that can be used to improve the overall customer journey.<\/p>\n<\/div><\/div><\/div><div class=\"row-100 content-item component-accordion-item\" ><div class=\"title-row\"><h3 class=\"component-accordion-title title h5\">What is Genesys Cloud?<\/h3><i class=\"fa-kit ms-auto fa-chevron-down\"><\/i><\/div><div class=\"component-accordion-content content-row\"><div class=\"content-details\"><p>Genesys Cloud is a modern AI-Powered Experience Orchestration platform, providing extensive tools and services to integrate customer experience, workforce engagement management and relevant business operations. It offers a comprehensive set of pre-integrated microservices, native AI capabilities and third-party integrations to ensure customer experience management across multiple engagement channels.<\/p>\n<\/div><\/div><\/div><div class=\"row-100 content-item component-accordion-item\" ><div class=\"title-row\"><h3 class=\"component-accordion-title title h5\">How does Genesys Cloud reduce IT complexity?<\/h3><i class=\"fa-kit ms-auto fa-chevron-down\"><\/i><\/div><div class=\"component-accordion-content content-row\"><div class=\"content-details\"><p>Genesys Cloud modernises your tech stack, consolidating systems and reducing technical debt. It offers a single platform that eliminates data silos and integrates easily with other systems, making administration and maintenance easier. This allows businesses to respond quickly to shifting customer expectations and reduces the overall cost of operations.<\/p>\n<\/div><\/div><\/div><div class=\"row-100 content-item component-accordion-item\" ><div class=\"title-row\"><h3 class=\"component-accordion-title title h5\">Can Genesys Cloud be used globally?<\/h3><i class=\"fa-kit ms-auto fa-chevron-down\"><\/i><\/div><div class=\"component-accordion-content content-row\"><div class=\"content-details\"><p>Yes. Genesys Cloud ensures secure, always-on operations globally. Its services are available in over 105 countries, supported by a network of distributed core and satellite regions around the world. This global reach ensures consistent brand experiences and trust no matter where you operate.<\/p>\n<\/div><\/div><\/div><div class=\"row-100 content-item component-accordion-item\" ><div class=\"title-row\"><h3 class=\"component-accordion-title title h5\">How does Genesys Cloud aid in orchestrating customer experiences?<\/h3><i class=\"fa-kit ms-auto fa-chevron-down\"><\/i><\/div><div class=\"component-accordion-content content-row\"><div class=\"content-details\"><p>Genesys Cloud provides a centralized way to orchestrate data, systems, virtual agents, channels and agents without needing any coding. Through its intuitive drag-and-drop interface, IT and business partners can co-create experiences from simple to complex, ensuring that customers receive optimal service through their preferred channels.<\/p>\n<\/div><\/div><\/div><div class=\"row-100 content-item component-accordion-item\" ><div class=\"title-row\"><h3 class=\"component-accordion-title title h5\">What integration capabilities does Genesys Cloud offer?<\/h3><i class=\"fa-kit ms-auto fa-chevron-down\"><\/i><\/div><div class=\"component-accordion-content content-row\"><div class=\"content-details\"><p>The platform boasts a rich set of open APIs, simple integration methods and an expansive ecosystem of prebuilt solutions and applications. This ensures seamless data exchange between Genesys Cloud and other systems, helping businesses deliver cohesive customer experiences.<\/p>\n<\/div><\/div><\/div><div class=\"row-100 content-item component-accordion-item\" ><div class=\"title-row\"><h3 class=\"component-accordion-title title h5\">How does AI enhance the functionality of Genesys Cloud?<\/h3><i class=\"fa-kit ms-auto fa-chevron-down\"><\/i><\/div><div class=\"component-accordion-content content-row\"><div class=\"content-details\"><p>Genesys Cloud has native AI capabilities to offer personalised experiences for customer journeys across any channel. And the platform provides AI-ready data from various conversations to inform orchestration and automation across the entire ecosystem. It\u2019s the engine behind the platform\u2019s leading CX and WEM solutions.<\/p>\n<\/div><\/div><\/div>\n<\/div><\/div>[\/vc_column][\/vc_row][\/vc_section]<\/p>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>[vc_section background_color=&#8221;bgc-lgray&#8221; flair=&#8221;%5B%7B%7D%5D&#8221; vib=&#8221;enable&#8221; css=&#8221;.vc_custom_1714410887619{background-position: center !important;background-repeat: no-repeat !important;background-size: cover !important;}&#8221;][vc_row content_placement=&#8221;middle&#8221; vib=&#8221;enable&#8221; vib_top=&#8221;6.333rem&#8221;][vc_column][\/vc_column][vc_column width=&#8221;5\/12&#8243;][vc_column_text css=&#8221;&#8221;] Cloud architecture and open CX platform &nbsp; Modernise your tech stack and enable faster innovation \u2014 while guaranteeing secure, always-on operations [\/vc_column_text][\/vc_column][vc_column width=&#8221;1\/2&#8243; offset=&#8221;vc_col-lg-offset-1 vc_col-md-offset-1 vc_col-sm-offset-0&#8243;][vc_single_image image=&#8221;568550&#8243; alignment=&#8221;center&#8221; css=&#8221;&#8221; rounded_corners=&#8221;rounded-lg&#8221; el_class=&#8221;shadow-ad&#8221;][\/vc_column][\/vc_row][\/vc_section][vc_section][vc_row][vc_column width=&#8221;7\/12&#8243;][vc_column_text css=&#8221;&#8221;] Reduce IT complexity and lower costs [&hellip;]<\/p>\n","protected":false},"author":692,"featured_media":0,"template":"","tax_cap_lobby":[18386],"tax_priority":[],"tax_contenttheme":[],"tax_bundle":[],"tax_contenttheme2":[],"tax_capability_sitewide":[],"tax_products_programs":[],"tax_buying_job":[],"tax_buyer_persona":[],"tax_sector":[],"tax_segment":[],"class_list":["post-502846","capabilities","type-capabilities","status-publish","hentry","tax_cap_lobby-platform-en-gb"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.genesys.com\/en-gb\/wp-json\/wp\/v2\/capabilities\/502846","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.genesys.com\/en-gb\/wp-json\/wp\/v2\/capabilities"}],"about":[{"href":"https:\/\/www.genesys.com\/en-gb\/wp-json\/wp\/v2\/types\/capabilities"}],"author":[{"embeddable":true,"href":"https:\/\/www.genesys.com\/en-gb\/wp-json\/wp\/v2\/users\/692"}],"version-history":[{"count":12,"href":"https:\/\/www.genesys.com\/en-gb\/wp-json\/wp\/v2\/capabilities\/502846\/revisions"}],"predecessor-version":[{"id":578720,"href":"https:\/\/www.genesys.com\/en-gb\/wp-json\/wp\/v2\/capabilities\/502846\/revisions\/578720"}],"wp:attachment":[{"href":"https:\/\/www.genesys.com\/en-gb\/wp-json\/wp\/v2\/media?parent=502846"}],"wp:term":[{"taxonomy":"tax_cap_lobby","embeddable":true,"href":"https:\/\/www.genesys.com\/en-gb\/wp-json\/wp\/v2\/tax_cap_lobby?post=502846"},{"taxonomy":"tax_priority","embeddable":true,"href":"https:\/\/www.genesys.com\/en-gb\/wp-json\/wp\/v2\/tax_priority?post=502846"},{"taxonomy":"tax_contenttheme","embeddable":true,"href":"https:\/\/www.genesys.com\/en-gb\/wp-json\/wp\/v2\/tax_contenttheme?post=502846"},{"taxonomy":"tax_bundle","embeddable":true,"href":"https:\/\/www.genesys.com\/en-gb\/wp-json\/wp\/v2\/tax_bundle?post=502846"},{"taxonomy":"tax_contenttheme2","embeddable":true,"href":"https:\/\/www.genesys.com\/en-gb\/wp-json\/wp\/v2\/tax_contenttheme2?post=502846"},{"taxonomy":"tax_capability_sitewide","embeddable":true,"href":"https:\/\/www.genesys.com\/en-gb\/wp-json\/wp\/v2\/tax_capability_sitewide?post=502846"},{"taxonomy":"tax_products_programs","embeddable":true,"href":"https:\/\/www.genesys.com\/en-gb\/wp-json\/wp\/v2\/tax_products_programs?post=502846"},{"taxonomy":"tax_buying_job","embeddable":true,"href":"https:\/\/www.genesys.com\/en-gb\/wp-json\/wp\/v2\/tax_buying_job?post=502846"},{"taxonomy":"tax_buyer_persona","embeddable":true,"href":"https:\/\/www.genesys.com\/en-gb\/wp-json\/wp\/v2\/tax_buyer_persona?post=502846"},{"taxonomy":"tax_sector","embeddable":true,"href":"https:\/\/www.genesys.com\/en-gb\/wp-json\/wp\/v2\/tax_sector?post=502846"},{"taxonomy":"tax_segment","embeddable":true,"href":"https:\/\/www.genesys.com\/en-gb\/wp-json\/wp\/v2\/tax_segment?post=502846"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}