{"id":485286,"date":"2023-07-26T08:28:18","date_gmt":"2023-07-26T15:28:18","guid":{"rendered":"https:\/\/www.genesys.com\/capabilities\/work-automation-and-task-routing"},"modified":"2024-07-03T03:12:35","modified_gmt":"2024-07-03T10:12:35","slug":"work-automation-and-task-routing","status":"publish","type":"capabilities","link":"https:\/\/www.genesys.com\/en-gb\/capabilities\/work-automation-and-task-routing","title":{"rendered":"Work automation and task routing"},"content":{"rendered":"<div class=\"wpb-content-wrapper\"><p>[vc_section vib=&#8221;enable&#8221; background_color=&#8221;bgc-navy&#8221; flair=&#8221;%5B%7B%22hide_mobile%22%3A%22yes%22%7D%5D&#8221; css=&#8221;.vc_custom_1710985948412{background-position: center !important;background-repeat: no-repeat !important;background-size: cover !important;}&#8221;][vc_row equal_height=&#8221;yes&#8221; content_placement=&#8221;middle&#8221; vib=&#8221;enable&#8221;][vc_column width=&#8221;1\/2&#8243;][vc_column_text css=&#8221;.vc_custom_1715025802110{margin-bottom: 2rem !important;}&#8221;]<\/p>\n<h1>Deliver on your customer promise with work automation<\/h1>\n<p>[\/vc_column_text]<div class=\"btn-container  \"><a role=\"button\"  class=\"btn btn-primary\" href=\"#demo\" target=\"\" rel=\"\">Book a demo<\/a><\/div>[\/vc_column][vc_column width=&#8221;1\/2&#8243; offset=&#8221;vc_hidden-xs&#8221;]<div class=\"genesys-image align-center\"><a class=\"video-lightbox\" href=\"https:\/\/www.youtube.com\/embed\/ibS52GNI91M?rel=0\"><img decoding=\"async\" src=\"https:\/\/www.genesys.com\/media\/Video-Thumbnail-Genesys-Cloud-CX-Work-Automation.png\" alt=\"Video thumbnail genesys cloud cx work automation\" width=\"1200\" height=\"690\" class=\"rounded-xs\"\/><\/a><\/div>[\/vc_column][\/vc_row][\/vc_section][vc_section][vc_row][vc_column][vc_column_text]<\/p>\n<h2 class=\"h3\" style=\"text-align: center;\">Keep customers happy with timely, effective responses<\/h2>\n<p>[\/vc_column_text][\/vc_column][\/vc_row][vc_row equal_height=&#8221;yes&#8221;][vc_column width=&#8221;1\/3&#8243;]<div class=\"component card w-100 bgc-lgray vertical text-start nomedia  chevron-only  \" ><div class=\"card-body\"><h3 class=\"h5\">Get a single source of truth for all back-office tasks<\/h3>\n<p>Make more informed decisions based on accurate, current and consistent data. The Genesys work automation solution allows you to integrate siloed applications from multiple back-office systems.<\/p>\n<\/div><\/div>[\/vc_column][vc_column width=&#8221;1\/3&#8243;]<div class=\"component card w-100 bgc-lgray vertical text-start nomedia  chevron-only  \" ><div class=\"card-body\"><h3 class=\"h5\">Reprioritise work to maintain due dates and SLAs<\/h3>\n<p>Empower your team in real time by defining tasks based on SLAs and reprioritising work based on shifting business priorities. Guarantee that every customer request is handled on time and nothing is overlooked.<\/p>\n<\/div><\/div>[\/vc_column][vc_column width=&#8221;1\/3&#8243;]<div class=\"component card w-100 bgc-lgray vertical text-start nomedia  chevron-only  \" ><div class=\"card-body\"><h3 class=\"h5\">Gain visibility into every customer activity and work type<\/h3>\n<p>Stop guessing how long each customer request will take to complete. Accurately measure task completion time, status and employee performance with real-time insights across all work items.<\/p>\n<\/div><\/div>[\/vc_column][\/vc_row][\/vc_section][vc_section flair=&#8221;%5B%5D&#8221;][vc_row][vc_column][vc_column_text]<\/p>\n<h2 class=\"h3\" style=\"text-align: center;\">Consolidate and manage your operations with work automation<\/h2>\n<p>[\/vc_column_text][\/vc_column][\/vc_row][vc_row][vc_column width=&#8221;5\/6&#8243; offset=&#8221;vc_col-lg-offset-1&#8243;][vc_single_image image=&#8221;520815&#8243; alignment=&#8221;center&#8221; css=&#8221;&#8221;][\/vc_column][\/vc_row][vc_row equal_height=&#8221;yes&#8221;][vc_column width=&#8221;1\/3&#8243;][vc_column_text css=&#8221;&#8221;]<\/p>\n<h3 class=\"h5\">Flexible task creation<\/h3>\n<p>Easily capture tasks from multiple sources and applications via API. Attach relevant attributes to help the system adjust to gain smarter prioritisation, distribution and context for all your employees.[\/vc_column_text][\/vc_column][vc_column width=&#8221;1\/3&#8243;][vc_column_text css=&#8221;&#8221;]<\/p>\n<h3 class=\"h5\">Powerful workflow design<\/h3>\n<p>Administrators can create configurable task stages and transitions to address more complex workflows. Choose from agent-assisted or fully unattended actions to deliver the right next step in every situation.[\/vc_column_text][\/vc_column][vc_column width=&#8221;1\/3&#8243;][vc_column_text css=&#8221;&#8221;]<\/p>\n<h3 class=\"h5\">Task performance analytics<\/h3>\n<p>Task analytics provides a snapshot broken down by task type, process and location (queue vs. workbin), like work-item life report and average age. This knowledge improves employee skill sets and work balance.[\/vc_column_text][\/vc_column][vc_column width=&#8221;1\/3&#8243;][vc_column_text]<\/p>\n<h3 class=\"h5\">Custom workbins<\/h3>\n<p>Increase employee productivity with custom personal or group parking-lot queues (aka workbins). Your team leads will have complete visibility and control over task completion status and due dates, avoiding backlogs.[\/vc_column_text][\/vc_column][vc_column width=&#8221;1\/3&#8243;][vc_column_text]<\/p>\n<h3 class=\"h5\">Single, centralised task view<\/h3>\n<p>Control all captured task statuses, processing and assignments in real time from a single overview. Search, filter and take action when needed within one simple-to-use administration interface.[\/vc_column_text][\/vc_column][vc_column width=&#8221;1\/3&#8243;][vc_column_text]<\/p>\n<h3 class=\"h5\">Status transitions builder<\/h3>\n<p>Design custom task statuses with automated and agent-assisted actions to eliminate backlogs. Enhance journey orchestration using proactive notifications, backend integrations and contact centre routing.[\/vc_column_text][\/vc_column][\/vc_row][\/vc_section][vc_section flair=&#8221;%5B%7B%22hide_mobile%22%3A%22yes%22%7D%5D&#8221;][vc_row][vc_column]<div class=\"chunk-template-container\" ><div class=\"wpb-content-wrapper\"><p>[vc_section flair=&#8221;%5B%5D&#8221; css=&#8221;.vc_custom_1714506662607{background-position: center !important;background-repeat: no-repeat !important;background-size: cover !important;}&#8221;][vc_row][vc_column]<a class=\"component-cta-block card w-100 h-100 bgc-lgray centered cta-text-end \"  href=\"https:\/\/www.genesys.com\/en-gb\/resources\/gartner-magic-quadrant-for-contact-center-as-a-service\" target=\"\" rel=\"\"><div class=\"row align-items-center image-stack-flipped card-body\"><div class=\"col-image col-md-5 flex-column justify-content-center img-top-container no-offset\"><img decoding=\"async\" width=\"474\" height=\"298\" class=\"rounded\" src=\"https:\/\/www.genesys.com\/media\/Gartner_MQ_Chunkers_2025.png\" alt=\"\" ><\/div><div class=\"col-content col-md-7 mt-1 mt-lg-0\"><div class=\"content-container\"><p><img decoding=\"async\" class=\"attachment-thumbnail size-thumbnail vc_single_image-img\" style=\"max-width: 175px;\" src=\"https:\/\/www.genesys.com\/media\/d6672569-gartnerlogo-gray.svg\" sizes=\"(max-width: 264px) 100vw, 264px\" srcset=\"https:\/\/www.genesys.com\/media\/d6672569-gartnerlogo-gray.svg 264w, https:\/\/www.genesys.com\/media\/d6672569-gartnerlogo-gray.svg 300w, https:\/\/www.genesys.com\/media\/d6672569-gartnerlogo-gray.svg 566w, https:\/\/www.genesys.com\/media\/d6672569-gartnerlogo-gray.svg 1244w\" alt=\"Gartner logo\" width=\"264\" height=\"61\" \/><\/p>\n<p>2025 Gartner\u00ae Magic Quadrant\u2122 for Contact Centre as a Service<\/p>\n<p class=\"h5\">Gartner named Genesys a Leader for the 11th consecutive year<\/p>\n<\/div><div class=\" btn-container mt-2\"><div class=\"btn btn-primary\">Get the Gartner report<\/div><\/div><\/div><\/div><\/a>[\/vc_column][\/vc_row][\/vc_section]<\/p>\n<\/div><style type=\"text\/css\" data-type=\"vc_shortcodes-custom-css\">.vc_custom_1714506662607{background-position: center !important;background-repeat: no-repeat !important;background-size: cover !important;}<\/style><\/div>[\/vc_column][\/vc_row][\/vc_section][vc_section flair=&#8221;%5B%7B%22hide_mobile%22%3A%22yes%22%7D%5D&#8221;][vc_row content_placement=&#8221;middle&#8221;][vc_column width=&#8221;5\/12&#8243;]<div class=\"component card w-100 bgc-lgray vertical text-start thumbnail  chevron-only  \" ><div class=\"thumbnail-col   thumbnail\"><img decoding=\"async\" width=\"980\" height=\"674\" class=\"card-img-top thumbnail\" src=\"https:\/\/www.genesys.com\/media\/task-route-workforce_customer-image.jpg\" alt=\"task-route-workforce_customer-image\" ><\/div><div class=\"card-body\"><p class=\"h2 font-swb\">33%<\/p>\n<p class=\"h5\">of respondents cited siloed departments with separate customer engagement solutions as an organisational barrier to improving CX<\/p>\n<p class=\"font-weight-bold mt-2\">The State of Customer Experience, Third Edition, Genesys, 2023<\/p>\n<\/div><\/div>[\/vc_column][vc_column width=&#8221;7\/12&#8243;][vc_column_text css=&#8221;&#8221;]<\/p>\n<h2 class=\"h3 font-swb mb-2\">Boost contact centre productivity for any work type<\/h2>\n<p>Providing a great customer experience is essential to business success, as <a href=\"https:\/\/www.genesys.com\/en-gb\/resources\/the-state-of-customer-experience\">research<\/a> consistently shows. And the billions of dollars invested in front-end technologies prove that companies take this seriously. But what about the back office? Being able to track and trace customer requests throughout their lifecycle within the back office plays a critical role in the overall customer experience.[\/vc_column_text][\/vc_column][\/vc_row][\/vc_section][vc_section flair=&#8221;%5B%7B%7D%5D&#8221;][vc_row][vc_column][vc_column_text css=&#8221;&#8221;]<\/p>\n<h2 class=\"h3\" style=\"text-align: center;\">See all tasks in one place at one time<\/h2>\n<p style=\"text-align: center;\">Combine the power of workforce automation and agent-assisted actions to provide consistent end-to-end experiences. Make business decisions in real time with a single source of truth powered by consistent data. You will no longer have to rely on an admin manager\u2019s \u201cbest guess\u201d for prioritising and assigning tasks. See what the future of work can look like.<\/p>\n<p>[\/vc_column_text][\/vc_column][\/vc_row][vc_row equal_height=&#8221;yes&#8221; css=&#8221;.vc_custom_1618854940659{padding-top: 0px !important;}&#8221;][vc_column width=&#8221;1\/2&#8243;]<div class=\"component icon-list w-100  vertical text-start\"><h3 class=\"h5\">Break down silos between the front and back office<\/h3>\n<p>Disparate systems, manual workarounds and the inability to track or trace the status of tasks have created many headaches for organisations \u2014 from small business to enterprise. This results in missed deadlines, human error and backlogs of work, which lead to frustrated and dissatisfied customers. And it only takes <a href=\"https:\/\/www.genesys.com\/en-gb\/resources\/the-state-of-customer-experience\">five bad experiences<\/a> to lose a customer. Gaining transparent, reliable insights into your back-office tasks is paramount to the success of delivering on your customer promises.<\/p>\n<\/div>[\/vc_column][vc_column width=&#8221;1\/2&#8243;]<div class=\"component icon-list w-100  vertical text-start\"><h3 class=\"h5\">A single source of truth for every customer request<\/h3>\n<p>Constantly pulling data from your CRM system, Excel databases and homegrown solutions is time-consuming and costly. It also requires you to make decisions based on inconsistent data entered in different ways, using different values. Genesys gives you APIs to integrate all your siloed systems \u2014 such as Salesforce or ServiceNow \u2014 into a single view, enabling business owners to make more informed decisions based on accurate and consistent data in real time.<\/p>\n<\/div>[\/vc_column][vc_column width=&#8221;1\/2&#8243;]<div class=\"component icon-list w-100  vertical text-start\"><h3 class=\"h5\">Meet and exceed your SLAs<\/h3>\n<p>The Genesys work automation solution allows a supervisor to classify and prioritise job creation tasks based on SLAs, such as time to completion, and reprioritise tasks based on shifting business priorities in real time. You can also enable the agent to select tasks based on business goals and task importance.<\/p>\n<\/div>[\/vc_column][vc_column width=&#8221;1\/2&#8243;]<div class=\"component icon-list w-100  vertical text-start\"><h3 class=\"h5\">Continuous task progression<\/h3>\n<p>Avoid backlogs by creating automated task prioritisation and progression rules. Define baseline priorities easily, depending on task types and desired SLAs, as well as automatic actions to take once the status has changed. You\u2019ll always meet due dates and you won\u2019t have to worry about backlogs anymore.<\/p>\n<\/div>[\/vc_column][\/vc_row][\/vc_section][vc_section g_section_overflow=&#8221;visible&#8221; flair=&#8221;%5B%7B%22hide_mobile%22%3A%22yes%22%7D%5D&#8221;][vc_row][vc_column]<a class=\"component-cta-block card w-100 h-100 bgc-lgray centered cta-text-end \"  href=\"\/customer-stories\/matmut\" target=\"\" rel=\"\"><div class=\"row align-items-center image-stack card-body\"><div class=\"col-image col-md-5 flex-column justify-content-center img-top-container no-offset\"><img decoding=\"async\" width=\"211\" height=\"38\" class=\"rounded\" src=\"https:\/\/www.genesys.com\/media\/logo-matmut-color.svg\" alt=\"\" ><\/div><div class=\"col-content col-md-7 mt-1 mt-lg-0\"><div class=\"content-container\"><p class=\"text-22\">&#8220;Now we have real-time visibility into the total workload, queues, service levels and backlogs. This means we can distribute work amongst other teams nationally to manage spikes in demand. The visibility also extends to agent behavior, allowing us to provide targeted coaching and skill allocation.&#8221;<\/p>\n<p>&#8211; James Iansek, Head of Customer Service Design and Innovation, Matmut<\/p>\n<\/div><div class=\" btn-container mt-2\"><div class=\"btn btn-primary\">Read the story<\/div><\/div><\/div><\/div><\/a>[\/vc_column][\/vc_row][\/vc_section][vc_section flair=&#8221;%5B%7B%22hide_mobile%22%3A%22yes%22%7D%5D&#8221;][vc_row][vc_column][vc_column_text]<\/p>\n<h2 class=\"h3\" style=\"text-align: center;\">See what else you can do with Genesys<\/h2>\n<p>[\/vc_column_text][\/vc_column][vc_column]<div class=\"capability-list icon-card-bg row gutter-small\"><div class=\"wpb_column col-12 col-md-6 col-xl-3 col-lg-4\"><a class=\"component card w-100 h-100 bgc-lgray vertical text-left nomedia mini\" href=\"https:\/\/www.genesys.com\/en-gb\/capabilities\/copilots\"><div class=\"card-body\"><h3 class=\"h5\">Agent copilot<\/h3><p>Provide customer service agents with real-time AI assistance to improve both the efficiency and quality of customer interactions.<\/p><\/div><div class=\"card-footer text-end\"><div class=\"btn-container justify-content-end\"><div class=\"btn small chevron btn-secondary only\" href=\"#\" target=\"\" rel=\"\"><\/div><\/div><\/div><\/a><\/div><div class=\"wpb_column col-12 col-md-6 col-xl-3 col-lg-4\"><a class=\"component card w-100 h-100 bgc-lgray vertical text-left nomedia mini\" href=\"https:\/\/www.genesys.com\/en-gb\/capabilities\/ai-and-automation\"><div class=\"card-body\"><h3 class=\"h5\">Artificial intelligence and automation<\/h3><p>Power omnichannel experiences. Meet customers\u2019 needs with bot support, data-based insights and more.<\/p><\/div><div class=\"card-footer text-end\"><div class=\"btn-container justify-content-end\"><div class=\"btn small chevron btn-secondary only\" href=\"#\" target=\"\" rel=\"\"><\/div><\/div><\/div><\/a><\/div><div class=\"wpb_column col-12 col-md-6 col-xl-3 col-lg-4\"><a class=\"component card w-100 h-100 bgc-lgray vertical text-left nomedia mini\" href=\"https:\/\/www.genesys.com\/en-gb\/capabilities\/co-browse-screenshare\"><div class=\"card-body\"><h3 class=\"h5\">Co-browse<\/h3><p>See why your customers are reaching out in real time. Show them how to resolve their issues.<\/p><\/div><div class=\"card-footer text-end\"><div class=\"btn-container justify-content-end\"><div class=\"btn small chevron btn-secondary only\" href=\"#\" target=\"\" rel=\"\"><\/div><\/div><\/div><\/a><\/div><div class=\"wpb_column col-12 col-md-6 col-xl-3 col-lg-4\"><a class=\"component card w-100 h-100 bgc-lgray vertical text-left nomedia mini\" href=\"https:\/\/www.genesys.com\/en-gb\/capabilities\/digital\"><div class=\"card-body\"><h3 class=\"h5\">Digital customer engagement<\/h3><p>Support your teams with a comprehensive suite of digital capabilities \u2013 or with your own solution.<\/p><\/div><div class=\"card-footer text-end\"><div class=\"btn-container justify-content-end\"><div class=\"btn small chevron btn-secondary only\" href=\"#\" target=\"\" rel=\"\"><\/div><\/div><\/div><\/a><\/div><div class=\"wpb_column col-12 col-md-6 col-xl-3 col-lg-4\"><a class=\"component card w-100 h-100 bgc-lgray vertical text-left nomedia mini\" href=\"https:\/\/www.genesys.com\/en-gb\/capabilities\/email-contact-center\"><div class=\"card-body\"><h3 class=\"h5\">Email<\/h3><p>Give email the attention it deserves. Upgrade your email support capabilities with management tools that are built-in to your contact centre desktop.<\/p><\/div><div class=\"card-footer text-end\"><div class=\"btn-container justify-content-end\"><div class=\"btn small chevron btn-secondary only\" href=\"#\" target=\"\" rel=\"\"><\/div><\/div><\/div><\/a><\/div><div class=\"wpb_column col-12 col-md-6 col-xl-3 col-lg-4\"><a class=\"component card w-100 h-100 bgc-lgray vertical text-left nomedia mini\" href=\"https:\/\/www.genesys.com\/en-gb\/capabilities\/ai-studio\"><div class=\"card-body\"><h3 class=\"h5\">Genesys Cloud AI Studio<\/h3><p>Build and innovate AI-powered experiences from a secure, centralised hub. Safely accelerate and streamline AI innovation with Genesys Cloud AI\u2122 Guides \u2013 and do it all at scale.<\/p><\/div><div class=\"card-footer text-end\"><div class=\"btn-container justify-content-end\"><div class=\"btn small chevron btn-secondary only\" href=\"#\" target=\"\" rel=\"\"><\/div><\/div><\/div><\/a><\/div><div class=\"wpb_column col-12 col-md-6 col-xl-3 col-lg-4\"><a class=\"component card w-100 h-100 bgc-lgray vertical text-left nomedia mini\" href=\"https:\/\/www.genesys.com\/en-gb\/capabilities\/knowledge-management\"><div class=\"card-body\"><h3 class=\"h5\">Knowledge management tools<\/h3><p>Provide the right information every time with AI-powered knowledge management tools. \r\n<\/p><\/div><div class=\"card-footer text-end\"><div class=\"btn-container justify-content-end\"><div class=\"btn small chevron btn-secondary only\" href=\"#\" target=\"\" rel=\"\"><\/div><\/div><\/div><\/a><\/div><div class=\"wpb_column col-12 col-md-6 col-xl-3 col-lg-4\"><a class=\"component card w-100 h-100 bgc-lgray vertical text-left nomedia mini\" href=\"https:\/\/www.genesys.com\/en-gb\/capabilities\/live-chat-software\"><div class=\"card-body\"><h3 class=\"h5\">Live chat<\/h3><p>Chat with your prospects and customers in real time to solve issues quickly \u2013 no phone call needed.<\/p><\/div><div class=\"card-footer text-end\"><div class=\"btn-container justify-content-end\"><div class=\"btn small chevron btn-secondary only\" href=\"#\" target=\"\" rel=\"\"><\/div><\/div><\/div><\/a><\/div><div class=\"wpb_column col-12 col-md-6 col-xl-3 col-lg-4\"><a class=\"component card w-100 h-100 bgc-lgray vertical text-left nomedia mini\" href=\"https:\/\/www.genesys.com\/en-gb\/capabilities\/messaging-apps\"><div class=\"card-body\"><h3 class=\"h5\">Messaging Apps<\/h3><\/div><div class=\"card-footer text-end\"><div class=\"btn-container justify-content-end\"><div class=\"btn small chevron btn-secondary only\" href=\"#\" target=\"\" rel=\"\"><\/div><\/div><\/div><\/a><\/div><div class=\"wpb_column col-12 col-md-6 col-xl-3 col-lg-4\"><a class=\"component card w-100 h-100 bgc-lgray vertical text-left nomedia mini\" href=\"https:\/\/www.genesys.com\/en-gb\/capabilities\/predictive-web-engagement\"><div class=\"card-body\"><h3 class=\"h5\">Predictive engagement<\/h3><p>Use AI to proactively engage online customers in the moment of truth with the next-best offer or resource.<\/p><\/div><div class=\"card-footer text-end\"><div class=\"btn-container justify-content-end\"><div class=\"btn small chevron btn-secondary only\" href=\"#\" target=\"\" rel=\"\"><\/div><\/div><\/div><\/a><\/div><div class=\"wpb_column col-12 col-md-6 col-xl-3 col-lg-4\"><a class=\"component card w-100 h-100 bgc-lgray vertical text-left nomedia mini\" href=\"https:\/\/www.genesys.com\/en-gb\/capabilities\/automated-routing\"><div class=\"card-body\"><h3 class=\"h5\">Predictive routing<\/h3><p>Use AI to match customers to the employees most likely to deliver the best service and KPIs in real time.<\/p><\/div><div class=\"card-footer text-end\"><div class=\"btn-container justify-content-end\"><div class=\"btn small chevron btn-secondary only\" href=\"#\" target=\"\" rel=\"\"><\/div><\/div><\/div><\/a><\/div><div class=\"wpb_column col-12 col-md-6 col-xl-3 col-lg-4\"><a class=\"component card w-100 h-100 bgc-lgray vertical text-left nomedia mini\" href=\"https:\/\/www.genesys.com\/en-gb\/capabilities\/sms-messaging\"><div class=\"card-body\"><h3 class=\"h5\">SMS messaging<\/h3><p>Use familiar mobile channels to touch base with your customers without disrupting their day. <\/p><\/div><div class=\"card-footer text-end\"><div class=\"btn-container justify-content-end\"><div class=\"btn small chevron btn-secondary only\" href=\"#\" target=\"\" rel=\"\"><\/div><\/div><\/div><\/a><\/div><div class=\"wpb_column col-12 col-md-6 col-xl-3 col-lg-4\"><a class=\"component card w-100 h-100 bgc-lgray vertical text-left nomedia mini\" href=\"https:\/\/www.genesys.com\/en-gb\/capabilities\/social-media-customer-service\"><div class=\"card-body\"><h3 class=\"h5\">Social media and messaging apps<\/h3><p>Meet your customers on the popular platforms they already use, including WhatsApp, Facebook, Instagram and more. And tap into social listening capabilities to draw in public conversations.<\/p><\/div><div class=\"card-footer text-end\"><div class=\"btn-container justify-content-end\"><div class=\"btn small chevron btn-secondary only\" href=\"#\" target=\"\" rel=\"\"><\/div><\/div><\/div><\/a><\/div><div class=\"wpb_column col-12 col-md-6 col-xl-3 col-lg-4\"><a class=\"component card w-100 h-100 bgc-lgray vertical text-left nomedia mini\" href=\"https:\/\/www.genesys.com\/en-gb\/capabilities\/speech-and-text-analytics\"><div class=\"card-body\"><h3 class=\"h5\">Speech and text analytics<\/h3><p>Use text and speech analytics to identify key events, ensure compliance, spot training opportunities and more.<\/p><\/div><div class=\"card-footer text-end\"><div class=\"btn-container justify-content-end\"><div class=\"btn small chevron btn-secondary only\" href=\"#\" target=\"\" rel=\"\"><\/div><\/div><\/div><\/a><\/div><div class=\"wpb_column col-12 col-md-6 col-xl-3 col-lg-4\"><a class=\"component card w-100 h-100 bgc-lgray vertical text-left nomedia mini\" href=\"https:\/\/www.genesys.com\/en-gb\/capabilities\/virtual-agents\"><div class=\"card-body\"><h3 class=\"h5\">Virtual agent<\/h3><p>Make self-service better with AI-powered bots that understand the context and act like human agents to deliver a superior experience, no matter when.<\/p><\/div><div class=\"card-footer text-end\"><div class=\"btn-container justify-content-end\"><div class=\"btn small chevron btn-secondary only\" href=\"#\" target=\"\" rel=\"\"><\/div><\/div><\/div><\/a><\/div><div class=\"wpb_column col-12 col-md-6 col-xl-3 col-lg-4\"><a class=\"component card w-100 h-100 bgc-lgray vertical text-left nomedia mini\" href=\"https:\/\/www.genesys.com\/en-gb\/capabilities\/voicebots\"><div class=\"card-body\"><h3 class=\"h5\">Voicebots<\/h3><p>Build voicebots with natural language understanding (NLU) and automate more voice conversations.<\/p><\/div><div class=\"card-footer text-end\"><div class=\"btn-container justify-content-end\"><div class=\"btn small chevron btn-secondary only\" href=\"#\" target=\"\" rel=\"\"><\/div><\/div><\/div><\/a><\/div><\/div>[\/vc_column][vc_column]<div class=\"btn-container justify-content-center \"><a role=\"button\"  class=\"btn btn-primary\" href=\"https:\/\/www.genesys.com\/en-gb\/capabilities\" target=\"\" rel=\"\">Explore all capabilities<\/a><\/div>[\/vc_column][\/vc_row][\/vc_section][vc_section background_color=&#8221;bgc-lgray&#8221; m_background_color=&#8221;bgc-lgray&#8221; flair=&#8221;%5B%7B%7D%5D&#8221;][vc_row][vc_column][vc_column_text css=&#8221;&#8221;]<\/p>\n<h2 class=\"h3\" style=\"text-align: center;\">Discover the benefits of work automation and task routing<\/h2>\n<p>[\/vc_column_text][\/vc_column][\/vc_row][vc_row equal_height=&#8221;yes&#8221; el_class=&#8221;justify-content-center&#8221;][vc_column]<div class=\"related-posts-container next-steps-module w-100\"><div class=\"inner-container scrollable-row-container\"><div class=\"row align-items-stretch gutter-small col-count-4 scrollable-row\"><div class=\"col-12 primary-item grid-item card-col item-image grid_type-resources\"><a class=\"card w-100 h-100 bgc-lgray component-cta-block centered cta-text-end\" href=\"https:\/\/www.genesys.com\/en-gb\/resources\/a-practical-guide-to-mastering-bots\"><div class=\"row align-items-stretch image-stack chevron-only card-body\"><div class=\"col-image col-md-5 flex-column justify-content-center img-top-container no-offset\"><img decoding=\"async\" class=\"rounded\" src=\"https:\/\/www.genesys.com\/media\/practical-guide-to-mastering-bots-threads-thumbnail.jpg\" height=\"464\" width=\"820\" alt=\"Practical guide to mastering bots threads thumbnail\"><\/div><div class=\"col-content col-md-7 mt-lg-0\"><div class=\"content-container align-self-start align-self-md-center\"><p class=\"assettag\">Practical guide<\/p><h3 class=\"item-title\">A practical guide to mastering bots<\/h3><p class=\"brief-desc text-20 mb-0\">Use bots to automate self-service and support agents<\/p><\/div><div class=\"justify-content-end btn-container\"><div class=\"btn chevron small only btn-secondary\"><\/div><\/div><\/div><\/div><\/a><\/div><div class=\"col-md-4 vertical-cards grid-item card-col item-image grid_type-resources\"><a class=\"card w-100 h-100 bgc-lgray component vertical text-start thumbnail chevron-only\" href=\"https:\/\/www.genesys.com\/en-gb\/resources\/create-better-ai-driven-conversations-with-a-human-touch\"><div class=\"thumbnail-col thubmnail\"><img decoding=\"async\" src=\"https:\/\/www.genesys.com\/media\/Bot-flows-thumbnail.png\" height=\"480\" width=\"880\" alt=\"Bot flows thumbnail\"><\/div><div class=\"card-body text-col\"><h3 class=\"item-title h6\">Create better AI-driven conversations with a human touch<\/h3><\/div><div class=\"card-footer text-end\"><div class=\"justify-content-end btn-container\"><div class=\"btn chevron small only btn-secondary\"><\/div><\/div><\/div><\/a><\/div><div class=\"col-md-4 vertical-cards grid-item card-col item-image grid_type-resources\"><a class=\"card w-100 h-100 bgc-lgray component vertical text-start thumbnail chevron-only\" href=\"https:\/\/www.genesys.com\/en-gb\/resources\/increase-your-cx-effectiveness-with-conversational-ai\"><div class=\"thumbnail-col thubmnail\"><img decoding=\"async\" src=\"https:\/\/www.genesys.com\/media\/increase-your-cx-effectiveness-with-conversational-ai-threads-thumbnail.jpg\" height=\"464\" width=\"820\" alt=\"Increase your cx effectiveness with conversational ai threads thumbnail\"><\/div><div class=\"card-body text-col\"><p class=\"assettag\">Ebook<\/p><h3 class=\"item-title h6\">Increase your CX effectiveness with Conversational AI<\/h3><\/div><div class=\"card-footer text-end\"><div class=\"justify-content-end btn-container\"><div class=\"btn chevron small only btn-secondary\"><\/div><\/div><\/div><\/a><\/div><div class=\"col-md-4 vertical-cards grid-item card-col item-image grid_type-resources\"><a class=\"card w-100 h-100 bgc-lgray component vertical text-start thumbnail chevron-only\" href=\"https:\/\/www.genesys.com\/en-gb\/resources\/state-of-cx\"><div class=\"thumbnail-col thubmnail\"><img decoding=\"async\" src=\"https:\/\/www.genesys.com\/media\/Resource-thumbnail_State-of-Customer-Experience-2025_1x.png\" height=\"464\" width=\"820\" alt=\"Access our flagship research report for global insights into the future of cx\"><\/div><div class=\"card-body text-col\"><p class=\"assettag\">Report<\/p><h3 class=\"item-title h6\">The State of Customer Experience<\/h3><\/div><div class=\"card-footer text-end\"><div class=\"justify-content-end btn-container\"><div class=\"btn chevron small only btn-secondary\"><\/div><\/div><\/div><\/a><\/div><\/div><\/div><\/div>[\/vc_column][\/vc_row][vc_row background_color=&#8221;bgc-navy&#8221; content_placement=&#8221;middle&#8221; el_id=&#8221;demo&#8221; el_class=&#8221;form-card&#8221;][vc_column width=&#8221;1\/2&#8243;][vc_column_text css=&#8221;&#8221;]<\/p>\n<h3 class=\"h4\">Aspire to backlog-zero with work automation<\/h3>\n<p>\u200b\u200bDeliver on customer promises by obtaining complete visibility and accountability in the call centre. Prioritise, distribute and automate tasks in a single place, consolidating and controlling all contact centre tasks with ease. And analyse work to drive efficiency in real time. Boost productivity and deliver results through intelligent work automation tools, ensuring a seamless and effective customer experience.[\/vc_column_text][\/vc_column][vc_column width=&#8221;1\/2&#8243;]<div class=\"eloq_form elq-container gmkto_form_type_hot gmkto_format_vertical\"><form method=\"post\" name=\"MasterLeadIntakeForm\" action=\"https:\/\/s1260946616.t.eloqua.com\/e\/f2\" data-proc=\"inline\" data-ppcount=\"5\" onsubmit=\"return proc_submit(this);\" class=\"beam-form elq-form init yesknown yesprefill yespp strict-check\"  data-target=\".thank-you\" ><div id=\"known_person\" style=\"display:none;\"><p class=\"welcome_user\"><span id=\"welcome_person\">Welcome back<\/span> <span id=\"person_info\"><span class=\"person_first\"><\/span>&nbsp;<span class=\"person_last\"><\/span><\/span><\/p><p class=\"delete_button\"><a class=\"deletemyrecord\">Not You?<\/a><\/p><\/div><input value=\"MasterLeadIntakeForm\" type=\"hidden\" name=\"elqFormName\"><input value=\"1260946616\" type=\"hidden\" name=\"elqSiteId\"><input name=\"elqCampaignId\" type=\"hidden\"><input type=\"hidden\" name=\"elqCustomerGUID\" value=\"\"><input type=\"hidden\" name=\"elqCookieWrite\" value=\"0\"><input type=\"hidden\" name=\"client_ip_address\" id=\"fe449\" value=\"\"><div class=\"fields\"><input type=\"hidden\" name=\"CID\" id=\"fe198\" value=\"7010d000001KeaxAAC\"><input type=\"hidden\" name=\"CID_STATUS\" id=\"fe281\" value=\"\"><input type=\"hidden\" name=\"redirect_url\" id=\"fe217\" value=\"\"><input type=\"hidden\" name=\"landing_page_url\" id=\"fe204\" value=\"https:\/\/www.genesys.com\/en-gb\/wp-json\/wp\/v2\/capabilities\/485286\"><input type=\"hidden\" name=\"post_type\" id=\"fe448\" value=\"capabilities\"><input type=\"hidden\" name=\"integration\" id=\"fe362\" value=\"\"><input type=\"hidden\" name=\"language_code\" id=\"fe479\" value=\"en-gb\"><input type=\"hidden\" name=\"full_url\" id=\"fe983\" value=\"https:\/\/www.genesys.com\/en-gb\/wp-json\/wp\/v2\/capabilities\/485286\"><input type=\"hidden\" name=\"post_id\" id=\"fe984\" value=\"265120\">\n    <div class=\"form-row row-email el_field form-floating\">\n        <input type=\"email\" class=\"form-control el_field elq-item-input required\" name=\"emailAddress\" id=\"fe192\" value=\"\" aria-label=\"Email\" placeholder=\"Email\">\n        <label for=\"fe192\">Email<span class=\"required-asterisk\">*<\/span><\/label>\n    <\/div>\n    <div class=\"form-row cb_available el_field form-floating\">\n        <input type=\"text\" class=\"form-control el_field elq-item-input cb_available  required\" name=\"firstName\" id=\"fe190\" value=\"\" placeholder=\"First Name\">\n        <label for=\"fe190\">First Name<span class=\"required-asterisk\">*<\/span><\/label>\n    <\/div>\n    <div class=\"form-row cb_available el_field form-floating\">\n        <input type=\"text\" class=\"form-control el_field elq-item-input cb_available required\" name=\"lastName\" id=\"fe191\" value=\"\" placeholder=\"Last Name\">\n        <label for=\"fe191\">Last Name<span class=\"required-asterisk\">*<\/span><\/label>\n    <\/div>\n    <div class=\"form-row form-floating el_field\">\n        <input type=\"tel\" class=\"form-control el_field elq-item-input required pre-exclude\" name=\"busPhone\" id=\"fe215\" value=\"\" placeholder=\"Telephone\">\n        <label for=\"fe215\">Telephone<span class=\"required-asterisk\">*<\/span><\/label>\n    <\/div>\n    <div class=\"form-row cb_available eloq_ppe el_field form-floating\">\n        <select class=\"form-select el_field elq-item-select cb_available required eloq_ppe\" id=\"fe219\" name=\"jobLevel1\" data-value=\"\">\n            <option selected=\"\" value=\"\"><\/option><option value=\"C-Level\">C-Level<\/option><option value=\"VP\">VP<\/option><option value=\"Director\">Director<\/option><option value=\"Manager\">Manager<\/option><option value=\"Principal\">Principal<\/option><option value=\"Engineer \/ Architect\">Engineer \/ Architect<\/option><option value=\"Consultant\">Consultant<\/option><option value=\"Analyst\">Analyst<\/option><option value=\"Partner\">Partner<\/option><option value=\"Staff\">Staff<\/option><option value=\"Unknown\">Unknown<\/option>\n        <\/select>\n        <label for=\"fe219\">Level<span class=\"required-asterisk\">*<\/span><\/label>\n    <\/div>\n    <div class=\"form-row cb_available eloq_ppe el_field form-floating\">\n        <select class=\"form-select el_field elq-item-select cb_available required eloq_ppe\" id=\"fe218\" name=\"jobFunction1\" data-value=\"\">\n            <option selected=\"\" value=\"\"><\/option>\n            <option value=\"Claims\">Claims<\/option><option value=\"Collections\">Collections<\/option><option value=\"Contact Center Management\">Contact Centre Management<\/option><option value=\"Customer Experience\">Customer Experience<\/option><option value=\"Customer Service\">Customer Service<\/option><option value=\"Ecommerce\/Digital Channels\">Ecommerce\/Digital Channels<\/option><option value=\"Finance\">Finance<\/option><option value=\"Human Resources\">Human Resources<\/option><option value=\"Influencer\">Influencer<\/option><option value=\"Information Technology\">Information Technology<\/option><option value=\"IT Architecture\">IT Architecture<\/option><option value=\"IT Infrastructure\">IT Infrastructure<\/option><option value=\"IVR\">IVR<\/option><option value=\"Marketing\">Marketing<\/option><option value=\"Operations \/ Process Management\">Operations\/Process Management<\/option><option value=\"Production Management\">Production Management<\/option><option value=\"Purchasing\">Purchasing<\/option><option value=\"Sales\">Sales<\/option><option value=\"Unknown\">Unknown<\/option>\n        <\/select>\n        <label for=\"fe218\">Function<span class=\"required-asterisk\">*<\/span><\/label>\n    <\/div>\n    <div class=\"form-row cb_available eloq_ppe el_field form-floating\">\n        <input type=\"text\" class=\"form-control el_field elq-item-input cb_available required eloq_ppe\" name=\"company\" id=\"fe193\" value=\"\" placeholder=\"Company Name\">\n        <label for=\"fe193\">Company Name<span class=\"required-asterisk\">*<\/span><\/label>\n    <\/div>\n    <div class=\"form-row cb_available eloq_ppe el_field form-floating\">\n        <select class=\"form-select el_field elq-item-select cb_available required eloq_ppe\" id=\"fe194\" name=\"country\" data-value=\"\">\n            <option value=\"\"><\/option>\n            <!-- Add country options here -->\n        <\/select>\n        <label for=\"fe194\">Country<span class=\"required-asterisk\">*<\/span><\/label>\n    <\/div>\n    <div class=\"form-row cb_available country_dep el_field form-floating\">\n        <select class=\"form-select el_field elq-item-select cb_available required eloq_ppe\" id=\"fe214\" name=\"stateProv\" data-value=\"\">\n            <option selected=\"\" value=\"\"><\/option>\n        <\/select>\n        <label for=\"fe214\">State\/Province<span class=\"required-asterisk\">*<\/span><\/label>\n    <\/div>\n    <div class=\"form-row cb_available eloq_ppe el_field form-floating\">\n        <input type=\"text\" class=\"form-control el_field elq-item-input cb_available required eloq_ppe\" name=\"website1\" id=\"fe801\" value=\"\" placeholder=\"Your Website\">\n        <label for=\"fe801\">Your Website<span class=\"required-asterisk\">*<\/span><\/label>\n    <\/div>\n    <div class=\"form-row cb_available eloq_ppe el_field form-floating\">\n        <input type=\"text\" class=\"form-control el_field elq-item-input cb_available required eloq_ppe\" name=\"city\" id=\"fe226\" value=\"\" placeholder=\"City\">\n        <label for=\"fe226\">City<span class=\"required-asterisk\">*<\/span><\/label>\n    <\/div>\n    <div class=\"form-row cb_available eloq_ppe el_field form-floating\">\n        <input type=\"text\" class=\"form-control el_field elq-item-input cb_available required eloq_ppe\" name=\"title\" id=\"fe220\" value=\"\" placeholder=\"Job Title\">\n        <label for=\"fe220\">Job Title<span class=\"required-asterisk\">*<\/span><\/label>\n    <\/div>\n    <div class=\"form-row cb_available eloq_ppe el_field form-floating\">\n        <select class=\"form-select el_field elq-item-select cb_available required eloq_ppe\" id=\"fe221\" name=\"industry1\" data-value=\"\">\n            <option value=\"\" ><\/option>\n            <option value=\"Banking\">Banking<\/option><option value=\"Business Services\">Business Services<\/option><option value=\"Capital Markets\">Capital Markets<\/option><option value=\"Communications\">Communications<\/option><option value=\"Consumer Products\">Consumer Products<\/option><option value=\"Defense & Intelligence\">Defense & Intelligence<\/option><option value=\"Education & Non-Profit\">Education & Non-Profit<\/option><option value=\"Energy & Utilities\">Energy & Utilities<\/option><option value=\"Entertainment\">Entertainment<\/option><option value=\"Government\">Government<\/option><option value=\"Insurance\">Insurance<\/option><option value=\"Life Sciences\">Life Sciences<\/option><option value=\"Logistics\">Logistics<\/option><option value=\"Manufacturing\">Manufacturing<\/option><option value=\"Payors\">Payors<\/option><option value=\"Providers\">Providers<\/option><option value=\"Retailers\">Retailers<\/option><option value=\"Technology\">Technology<\/option><option value=\"Travel & Hospitality\">Travel & Hospitality<\/option><option value=\"Retail Banking\">Retail Banking<\/option><option value=\"Other\">Other<\/option>\n        <\/select>\n        <label for=\"fe221\">Industry<span class=\"required-asterisk\">*<\/span><\/label>\n    <\/div>\n    <div class=\"form-row cb_available eloq_ppe el_field form-floating\">\n        <select class=\"form-select el_field elq-item-select cb_available required eloq_ppe\" id=\"fe222\" name=\"levelofInterest1\" data-value=\"\">\n            <option value=\"\"><\/option>\n            <option value=\"Just researching\">Just researching<\/option><option value=\"Gathering business requirements\">Gathering business requirements<\/option><option value=\"Comparing solutions\">Comparing solutions<\/option><option value=\"Ready for a conversation\">Ready for a conversation<\/option>\n        <\/select>\n        <label for=\"fe222\">Level of Interest<span class=\"required-asterisk\">*<\/span><\/label>\n    <\/div>\n    <div class=\"form-row cb_available eloq_ppe el_field form-floating\">\n        <select class=\"form-select el_field elq-item-select cb_available required eloq_ppe\" id=\"fe225\" name=\"numberofAgentsForm1\" data-value=\"\">\n            <option value=\"\"><\/option>\n            <option value=\"1-20\">1-20<\/option><option value=\"21-50\">21-50<\/option><option value=\"51-100\">51-100<\/option><option value=\"101-300\">101-300<\/option><option value=\"301-500\">301-500<\/option><option value=\"501-1000\">501-1000<\/option><option value=\">1000\">&gt;1000<\/option><option value=\"No Contact Center\">No Contact Centre<\/option><option value=\"Don't Know\">Don't Know<\/option>\n        <\/select>\n        <label for=\"fe225\">Number of Agent Seats<span class=\"required-asterisk\">*<\/span><\/label>\n    <\/div><div class=\"form-check single-checkbox-row form-row gdpr-field white-box \"><input type=\"checkbox\" class=\"el_field eloq_ppe\" name=\"explicitConsentEmailPhone\" id=\"fe224\" val=\"\"><label class=\"checkbox-aligned elq-item-label\" for=\"fe224\">Yes. Keep me informed via email or telephone regarding Genesys information.<\/label><\/div><div class=\"single-checkbox-row form-row white-box \"><input type=\"checkbox\" class=\"el_field eloq_ppe\" name=\"contactMe\" id=\"fe509\" val=\"\"><label class=\"checkbox-aligned elq-item-label\" for=\"fe509\">I would like someone to reach out to me<\/label><\/div><input type=\"hidden\" data-query=\"utm_medium\" name=\"utm_medium\" id=\"fe199\" value=\"\"><input type=\"hidden\" data-query=\"utm_source\" name=\"utm_source\" id=\"fe200\" value=\"\"><input type=\"hidden\" data-query=\"utm_campaign\" name=\"utm_campaign\" id=\"fe201\" value=\"\"><input type=\"hidden\" data-query=\"utm_term\" name=\"utm_term\" id=\"fe202\" value=\"\"><input type=\"hidden\" data-query=\"utm_content\" name=\"utm_content\" id=\"fe203\" value=\"\"><input type=\"hidden\" data-query=\"ost_tool\" name=\"ost_tool\" id=\"fe293\" value=\"\"><input type=\"hidden\" data-query=\"ost_campaign\" name=\"ost_campaign\" id=\"fe294\" value=\"\"><input type=\"hidden\" data-query=\"ost_content\" name=\"ost_content\" id=\"fe295\" value=\"\"><input type=\"hidden\" data-query=\"blaid\" name=\"eloquaBLAID_c\" id=\"fe3099\" value=\"\"><input type=\"hidden\" data-query=\"gclid\" name=\"gCLID1\" id=\"fe283\" value=\"\"><input type=\"hidden\" data-query=\"mkwid\" name=\"mKWID1\" id=\"fe678\" value=\"\"><input type=\"hidden\" name=\"gAClientID1\" id=\"fe284\" value=\"\"><input type=\"hidden\" name=\"noteCreatorTitle1\" id=\"fe313\" value=\"\"><input type=\"hidden\" name=\"webContentAutoResponderDefault\" id=\"fe286\" value=\"Hot Lead\"><input type=\"hidden\" name=\"webContentAutoResponderTitle\" id=\"fe287\" value=\"\"><input type=\"hidden\" name=\"webContentAutoResponderURL\" id=\"fe288\" value=\"\"><input type=\"hidden\" name=\"noteCreator2\" id=\"fe478\" value=\"\"><input type=\"hidden\" class=\"yesprefill\" name=\"neverbounceResult1\" id=\"fe640\" value=\"OFF\"><input type=\"hidden\" class=\"yesprefill\" name=\"neverbounceFlags1\" id=\"fe641\" value=\"OFF\"><input type=\"hidden\" class=\"yesprefill\" name=\"neverbounceSuggestedCorrection1\" id=\"fe642\" value=\"6sense\"><input type=\"hidden\" name=\"clearbitPersonID1\" id=\"fe630\" value=\"\"><input type=\"hidden\" name=\"clearbitFieldCount1\" id=\"fe633\" value=\"\"><input type=\"hidden\" name=\"clearbitTitle1\" id=\"fe646\" value=\"\"><input type=\"hidden\" name=\"clearbitRole1\" id=\"fe631\" value=\"\"><input type=\"hidden\" name=\"clearbitNumberofEmployees1\" id=\"fe647\" value=\"\"><input type=\"hidden\" name=\"clearbitNumberofEmployeesRange1\" id=\"fe648\" value=\"\"><input type=\"hidden\" name=\"clearbitWebsite1\" id=\"fe802\" value=\"\"><input type=\"hidden\" name=\"browserUserAgent\" id=\"fe3319\" value=\"\"><input type=\"text\" class=\"honeypp\" name=\"honeypp\" id=\"honeypp\" value=\"\" ><input role=\"button\" aria-label=\"Book your demo today\" type=\"Submit\" class=\"submit-button-style btn btn-primary \" value=\"Book your demo today\" id=\"fe195\"><div class=\"loading\"><\/div><div class=\"gdpr-field form-row white-box legal\"><span>By providing your information, you agree to our <a href=\"https:\/\/www.genesys.com\/company\/legal\/privacy-policy\" target=\"_blank\">privacy policy<\/a>.<\/span><\/div><\/div><\/form><\/div>[vc_column_text el_class=&#8221;thank-you&#8221;]<\/p>\n<h3 class=\"h5\">Thank you for your interest.<\/h3>\n<p>We\u2019ll contact you directly to set up a date and time that works with your schedule.<\/p>\n<p>[\/vc_column_text][\/vc_column][\/vc_row][\/vc_section][vc_section flair=&#8221;%5B%5D&#8221;][vc_row][vc_column offset=&#8221;vc_col-lg-offset-1 vc_col-lg-10 vc_col-md-offset-0 vc_col-md-12&#8243;]<div class=\"component-accordion-container\" data-display=\"accordion\"><div class=\"heading-container mb-4\"><h2 class=\"mb-1\">Frequently asked work automation questions<\/h2><\/div><div class=\"component-accordion-content custom-accordion\" data-opened=\"1\"><div class=\"row-100 content-item component-accordion-item\" ><div class=\"title-row\"><h3 class=\"component-accordion-title title h5\">What is work automation?<\/h3><i class=\"fa-kit ms-auto fa-chevron-down\"><\/i><\/div><div class=\"component-accordion-content content-row\"><div class=\"content-details\"><p>Work automation in a contact centre involves deploying technology to streamline and handle various customer requests or tasks through a set of actions called a \u201cworkflow.\u201d These workflows generally employ both attended (i.e., human agents) and unattended (i.e., artificial intelligence and bots) resources to solve customer issues.<\/p>\n<p>Work automation can streamline or entirely handle tasks like data entry, proactive notifications or contact strategies, and even some customer interactions. AI, chatbots and automated systems can manage repetitive inquiries, while more complex tasks are elevated to human agents. This automation enhances efficiency, shortens wait times and improves the overall customer experience within the contact centre.<\/p>\n<\/div><\/div><\/div><div class=\"row-100 content-item component-accordion-item\" ><div class=\"title-row\"><h3 class=\"component-accordion-title title h5\">What is a customer work item or customer task?<\/h3><i class=\"fa-kit ms-auto fa-chevron-down\"><\/i><\/div><div class=\"component-accordion-content content-row\"><div class=\"content-details\"><p>A customer task or customer work item is any type of request submitted by or on behalf of a customer, regardless of the origin or interaction method. This can include a wide range of interaction channels, including contact centre interactions (phone, email or chat), self-service portals, mobile apps and social media.<\/p>\n<p>Some examples of common types of work items include:<\/p>\n<ul>\n<li>Sales or marketing leads: Potential customer information submitted for follow-up<\/li>\n<li>Support tickets: Requests for assistance with a product or service<\/li>\n<li>Process requests: Inquiries about claims, billing or other administrative procedures<\/li>\n<\/ul>\n<p>Customer tasks generally do not require immediate, real-time responses like a live chat interaction would. But they do often have defined timeframes for resolution via service level agreements (SLAs), such as a 24\u201348 hour response window.<\/p>\n<p>Customer work items can be addressed through various methods, including:<\/p>\n<ul>\n<li>Unattended: Automated workflows or self-service options resolve the request<\/li>\n<li>Agent-assisted: Human agents handle the request directly<\/li>\n<li>Hybrid: A combination of human and automated intervention is used<\/li>\n<\/ul>\n<\/div><\/div><\/div><div class=\"row-100 content-item component-accordion-item\" ><div class=\"title-row\"><h3 class=\"component-accordion-title title h5\">What are the benefits of workforce automation?<\/h3><i class=\"fa-kit ms-auto fa-chevron-down\"><\/i><\/div><div class=\"component-accordion-content content-row\"><div class=\"content-details\"><p>Workplace automation in a call center offers several benefits. It optimises efficiency by handling routine tasks like call routing or data entry, reducing agent workload and minimising errors. Automation enhances customer service by providing quicker responses and freeing up agents to focus on complex inquiries, improving overall service quality. It boosts employee satisfaction by allowing them to engage in more challenging and fulfilling tasks. Ultimately, automation in a call centre streamlines operations, elevates service standards and contributes to a more effective and rewarding work environment.<\/p>\n<\/div><\/div><\/div><div class=\"row-100 content-item component-accordion-item\" ><div class=\"title-row\"><h3 class=\"component-accordion-title title h5\">What is an example of the automation of work?<\/h3><i class=\"fa-kit ms-auto fa-chevron-down\"><\/i><\/div><div class=\"component-accordion-content content-row\"><div class=\"content-details\"><p>Work automation for claim processing in insurance uses technology to streamline and speed up the process. It automates repetitive tasks like:<\/p>\n<ul>\n<li>Data entry: Extracting information from submitted documents (photos, police reports) using optical character recognition (OCR)<\/li>\n<li>Document verification: Automatically checking submitted documents for completeness and accuracy<\/li>\n<li>Routing claims: Assigning claims to the appropriate adjuster based on type or severity<\/li>\n<li>Basic claim decisions: Using predefined rules to handle simple claims automatically (e.g., approving repairs under a certain amount)<\/li>\n<\/ul>\n<p>This frees up adjusters to focus on more complex cases, and it provides faster service to customers.<\/p>\n<\/div><\/div><\/div><div class=\"row-100 content-item component-accordion-item\" ><div class=\"title-row\"><h3 class=\"component-accordion-title title h5\">Which industries can benefit the most from work automation?<\/h3><i class=\"fa-kit ms-auto fa-chevron-down\"><\/i><\/div><div class=\"component-accordion-content content-row\"><div class=\"content-details\"><p>Most commonly, work automation is employed in the financial services industry, insurance, business process outsourcers (BPOs), government agencies, telecommunications and cable providers, retailers (especially eCommerce) and utilities.<\/p>\n<p>But from healthcare to retail, nearly any industry can benefit from work automation tools. If your business engages in customer relationship management in any form, you can reap the benefits of automation. This includes higher productivity resulting from less manual tasks, better work life balance from less workday stress, and higher customer satisfaction as their needs are met more quickly and more accurately, with more queries solved the first time without human intervention.<\/p>\n<\/div><\/div><\/div><div class=\"row-100 content-item component-accordion-item\" ><div class=\"title-row\"><h3 class=\"component-accordion-title title h5\">How does work automation impact job roles and workforce dynamics?<\/h3><i class=\"fa-kit ms-auto fa-chevron-down\"><\/i><\/div><div class=\"component-accordion-content content-row\"><div class=\"content-details\"><p>Workforce automation streamlines business processes in customer service and HR management alike. From a human resources and workforce management perspective, it removes manual tasks and results in less time spent on low-impact work. This means that your employees can dedicate their time and energy to higher priority tasks, and new employees get up to speed more quickly. This could mean supporting customers with more complex inquiries or developing new skills.<\/p>\n<\/div><\/div><\/div><div class=\"row-100 content-item component-accordion-item\" ><div class=\"title-row\"><h3 class=\"component-accordion-title title h5\">How can companies implement work automation effectively?<\/h3><i class=\"fa-kit ms-auto fa-chevron-down\"><\/i><\/div><div class=\"component-accordion-content content-row\"><div class=\"content-details\"><p>Proper preparation is key. First identify high-impact customer-facing processes, and then assess their automation potential. Consolidate all of your customer interactions within a single platform to ensure you have the full view of your customer journey. Map all your end-to-end processes, and begin to incorporate artificial intelligence (AI) to perform tasks like scoring and profiling and also to assist employees in real time with the most complex requests.<\/p>\n<p>The right tools are critical to an effective work automation implementation. Without a robust AI foundation, no work automation solution can reach its full potential. The automated software has to be able to properly identify the right tasks to take out of the agent pipeline to be handled automatically, and through capabilities like machine learning, it should be able to adapt to changes within the customer support ecosystem.<\/p>\n<p>Additionally, for work automation to work well for an organisation, buy-in is important, from the business owner all the way to every employee. AI can be scary, but the goal of work automation is to make employees\u2019 work easier, not replace them. Making that clear can make a world of difference.<\/p>\n<\/div><\/div><\/div><div class=\"row-100 content-item component-accordion-item\" ><div class=\"title-row\"><h3 class=\"component-accordion-title title h5\">What systems can never be automated?<\/h3><i class=\"fa-kit ms-auto fa-chevron-down\"><\/i><\/div><div class=\"component-accordion-content content-row\"><div class=\"content-details\"><p>Work automation can help employees in almost any setting. But the idea should be just that \u2014 to assist and supplement the efforts of a human \u2014 rather than trying to fully automate systems or turn automation into a silver bullet to solve all customer service queries. Artificial intelligence is becoming more advanced all the time, but while AI can mimic things like creativity and empathy, the real things still require a human touch. For that reason, work automation should be used for easing the burdens of human customer service agents by handling routine queries \u2014 and then when things get more complicated, a person can step in.<\/p>\n<\/div><\/div><\/div>\n<\/div><\/div>[\/vc_column][\/vc_row][\/vc_section]<\/p>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>[vc_section vib=&#8221;enable&#8221; background_color=&#8221;bgc-navy&#8221; flair=&#8221;%5B%7B%22hide_mobile%22%3A%22yes%22%7D%5D&#8221; css=&#8221;.vc_custom_1710985948412{background-position: center !important;background-repeat: no-repeat !important;background-size: cover !important;}&#8221;][vc_row equal_height=&#8221;yes&#8221; content_placement=&#8221;middle&#8221; vib=&#8221;enable&#8221;][vc_column width=&#8221;1\/2&#8243;][vc_column_text css=&#8221;.vc_custom_1715025802110{margin-bottom: 2rem !important;}&#8221;] Deliver on your customer promise with work automation [\/vc_column_text][\/vc_column][vc_column width=&#8221;1\/2&#8243; offset=&#8221;vc_hidden-xs&#8221;][\/vc_column][\/vc_row][\/vc_section][vc_section][vc_row][vc_column][vc_column_text] Keep customers happy with timely, effective responses [\/vc_column_text][\/vc_column][\/vc_row][vc_row equal_height=&#8221;yes&#8221;][vc_column width=&#8221;1\/3&#8243;][\/vc_column][vc_column width=&#8221;1\/3&#8243;][\/vc_column][vc_column width=&#8221;1\/3&#8243;][\/vc_column][\/vc_row][\/vc_section][vc_section flair=&#8221;%5B%5D&#8221;][vc_row][vc_column][vc_column_text] Consolidate and manage your operations with work automation [\/vc_column_text][\/vc_column][\/vc_row][vc_row][vc_column width=&#8221;5\/6&#8243; offset=&#8221;vc_col-lg-offset-1&#8243;][vc_single_image image=&#8221;520815&#8243; alignment=&#8221;center&#8221; [&hellip;]<\/p>\n","protected":false},"author":692,"featured_media":0,"template":"","tax_cap_lobby":[17708,17727],"tax_priority":[],"tax_contenttheme":[],"tax_bundle":[],"tax_contenttheme2":[],"tax_capability_sitewide":[],"tax_products_programs":[],"tax_buying_job":[],"tax_buyer_persona":[],"tax_sector":[],"tax_segment":[],"class_list":["post-485286","capabilities","type-capabilities","status-publish","hentry","tax_cap_lobby-ai-and-automation-en-gb","tax_cap_lobby-digital-en-gb"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.genesys.com\/en-gb\/wp-json\/wp\/v2\/capabilities\/485286","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.genesys.com\/en-gb\/wp-json\/wp\/v2\/capabilities"}],"about":[{"href":"https:\/\/www.genesys.com\/en-gb\/wp-json\/wp\/v2\/types\/capabilities"}],"author":[{"embeddable":true,"href":"https:\/\/www.genesys.com\/en-gb\/wp-json\/wp\/v2\/users\/692"}],"version-history":[{"count":12,"href":"https:\/\/www.genesys.com\/en-gb\/wp-json\/wp\/v2\/capabilities\/485286\/revisions"}],"predecessor-version":[{"id":527061,"href":"https:\/\/www.genesys.com\/en-gb\/wp-json\/wp\/v2\/capabilities\/485286\/revisions\/527061"}],"wp:attachment":[{"href":"https:\/\/www.genesys.com\/en-gb\/wp-json\/wp\/v2\/media?parent=485286"}],"wp:term":[{"taxonomy":"tax_cap_lobby","embeddable":true,"href":"https:\/\/www.genesys.com\/en-gb\/wp-json\/wp\/v2\/tax_cap_lobby?post=485286"},{"taxonomy":"tax_priority","embeddable":true,"href":"https:\/\/www.genesys.com\/en-gb\/wp-json\/wp\/v2\/tax_priority?post=485286"},{"taxonomy":"tax_contenttheme","embeddable":true,"href":"https:\/\/www.genesys.com\/en-gb\/wp-json\/wp\/v2\/tax_contenttheme?post=485286"},{"taxonomy":"tax_bundle","embeddable":true,"href":"https:\/\/www.genesys.com\/en-gb\/wp-json\/wp\/v2\/tax_bundle?post=485286"},{"taxonomy":"tax_contenttheme2","embeddable":true,"href":"https:\/\/www.genesys.com\/en-gb\/wp-json\/wp\/v2\/tax_contenttheme2?post=485286"},{"taxonomy":"tax_capability_sitewide","embeddable":true,"href":"https:\/\/www.genesys.com\/en-gb\/wp-json\/wp\/v2\/tax_capability_sitewide?post=485286"},{"taxonomy":"tax_products_programs","embeddable":true,"href":"https:\/\/www.genesys.com\/en-gb\/wp-json\/wp\/v2\/tax_products_programs?post=485286"},{"taxonomy":"tax_buying_job","embeddable":true,"href":"https:\/\/www.genesys.com\/en-gb\/wp-json\/wp\/v2\/tax_buying_job?post=485286"},{"taxonomy":"tax_buyer_persona","embeddable":true,"href":"https:\/\/www.genesys.com\/en-gb\/wp-json\/wp\/v2\/tax_buyer_persona?post=485286"},{"taxonomy":"tax_sector","embeddable":true,"href":"https:\/\/www.genesys.com\/en-gb\/wp-json\/wp\/v2\/tax_sector?post=485286"},{"taxonomy":"tax_segment","embeddable":true,"href":"https:\/\/www.genesys.com\/en-gb\/wp-json\/wp\/v2\/tax_segment?post=485286"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}